099: Automated Accounting & Online Engagement To Action – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Aaron Schmid, chief product officer at Bill Highway

Jay Frost, CEO of FundraisingInfo.com

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Hello and welcome to the show, it’s tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. I very much hope that you were with me last week. It would cause me pain if i learned that you had missed your more effective board. Gail gifford is the author of how to make your board dramatically more effective. Starting today, she helped you make sure your charities mission is relevant. Your ceo is supported and your board is strong. Also, a conversation with paul clolery he’s, the editor in chief of non-profit times he and i talked about a trend that he sees happening in events that they’re ramping up and what he’s concerned about in the future for charities this week. Automated accounting. Aaron schmidt is chief product officer at billhighway and he thinks a lot about accounting, so you don’t have to we’ll talk about increasing visibility, improving, reporting, standardizing if you have more than one office automate and increasing sorry and integrating with your bank and automate that’s re automating the gerund form that should be automating. I need i need an intern, so i have somebody to blame. For these mistakes, automating will be part of our discussion. Also, online engagement toe action from fund-raising day two thousand twelve. Jake frost, ceo of fund-raising info dot com, talks with me about moving people from engagement online to giving online how to convert your social media friends into donors. On tony’s, take two between the guests non-profit radios. One hundredth show it’s next week. Use non-profit radio that’s, our hashtag on twitter, use that hashtag to join the conversation there. Right now, we take a break and when we return, it’s automated accounting with aaron schmid, stay with me duitz thing getting dink, dink, dink dink. You’re listening to the talking alternative network waiting to get in. Don’t. You could. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit. You hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Buy-in dafs you’re listening to the talking alternative network. Welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent arika schmidt is with me now. He’s, the chief product officer for billhighway and he leads the product and technical development of that financial technology platform. He’s a c p a. Aaron was previously a management consultant for deloitte consulting. Where’s clients included american express, bear stearns and borgwarner and i’m very pleased to have his expertise on the show. Aaron schmid welcome. Good morning. Thanks, tony. What’s wrong in accounting in small and midsize charities, you know, there there’s quite a bit of a few come to mind, you know immediately. And you know, one is just the lack of standardization across organisations and it really doesn’t matter if if your organization consists of one entity o r one hundred fifty different ways of doing the same thing. It’s just really not a healthy way to run a business, and it caused several problems related to, you know, operational inefficiencies. It could be very hard to educate and enforce again when you have fifty different ways of doing things, and it becomes even harder to get any type of consistent or meaningful reporting. So, organizations, you really need to focus on creating consistency. You know, both with prophecies and tools. You need one financial system of record one process to find. Oh, and that’s going to increase the level of visibility and accountability across the organization. Okay, these processes were talking about this is all around your money, money coming in money coming out. Absolutely no money coming in and out specifically around reporting, you know, i see. Ah, latto inconsistency. You know, just recently, way had a simple example where volunteers were running. Ah, client organization of ours. And those volunteers were were using different versions of the organization chart of account. And when you looked at it, i’m sorry. Different versions of the organization’s what chart of accounts? Chart of accounts. Okay, but it’s really what? What? To find your financial statements. It was really obvious when you look across the reports that were produced in the organization that the counter being misused and they were being duplicated and again, it was just really, really made it difficult to accurately report from a budget standpoint and then tracking actually to that. And we really just went in and did a very simple review of that chart of accounts and ended up finding one version of the truth. I did a little education, you know, on the volunteers, you know how to use that and just that simple change. You really just changed the meaningfulness of the reported that the report there were being generated. Tony martignetti non-profit radio has drug in jail. You you’re really been talking for less than two minutes, you’re already skirting very close. Of course, i’m the warden of jargon jail, so the probation early probation is a possibility a chart of accounts is that something that every charity is supposed to have? What, first of all, what are these accounts? What is on this chart? Absolutely every organization non-profit for-profit goingto have a chart of accounts and it’s really a very simple concept, nothing more than a list of reporting buckets of how you’re going to track your information, you know, over the course of the year, and that information is going to allow you to make better, better business decisions and really, in the end, that’s all a financial statement is kind of a running total to find on that list of reporting bucket that you’ve defined is meaningful to your organization again to be able teo, accumulate that information at the end of the year and make again better business. What are some examples of these reporting buckets that we on this chart of reports that sort of accounts, revenues and expensive? So you would think of you your piano again? However, your cash is coming into your organization, you’re gonna break that down to whatever’s meaningful. So you know, one example would be to break down reports they don product lines. You know, if you know that one hundred thousand dollars came in over the course of the year that’s important, but if you know that that hundred thousand dollars was ninety thousand dollars came from product number one and ten thousand came from product number two, that lower level granularity again is good, it is meaningful and it’s going to allow you to make decisions based on it, as opposed to just having that one lump sum amount of one hundred thousand dollars. So defining those reporting buckets, that chart of accounts is critical to understanding the health of your organization, okay, those are examples of revenues that may be coming in. So one might be fund-raising and one might be fees for services, and maybe one is you have a little thrift shop or something like that or a little sale of product or something. What are some examples? Okay, what are some examples of money going out these reporting buckets? That would be in this chart of accounts, you need to think of your expense structure and how your money is flowing out of the organization. So, again, whatever it is meaningful to you could be a simple, as, you know, the rent in the space that that that you’re releasing it could be a symbol of the utilities or again, anything that makes sense to your organization, and we need to be accounting for these items all separately. This is the point, right? That’s the point exactly that that lower level of granularity is so critical and you got it achieve a balance because there’s effort into creating that, you know, amount of detail and you don’t want to get excessive where it’s taking too much time to, you know, separate all those things out, but you definitely want to spend enough time, tio, where you’re getting enough meaningful. Information tio r mu to be able to make make those good business decisions. All right? And now, in just a minute, we have left before a break. What is the the value of tracking these this’s this flow of money in and out in the same way each time for small and midsize charities that that probably don’t even have a cfo? Yeah, that that consistent is so critical because without it, you know, it’s really hard to enforce accountability across the organization, because if things are track inconsistently, you just you don’t know what’s going on and if you don’t know what’s going on again, it’s hard to hold people accountable throughout your organization latto finding that that one version of truth and then using it in a very assistant manner is going to be critical free to be able to execute you’re on your wayto financial health. I’m thinking of a small organization that may get one hundred, checks a year or so or something like that, and maybe different people are accounting for those checks each time they come in, not out and about a hundred different people, but maybe two or three different people are doing it two or three different ways. That’s, your point right, that’s, my point, that’s all it takes again that you don’t need to be a thousand entity organization like you mentioned one. Any organization with no more than two people can do things in consistently, and that can create all kinds of wasted time, time and energy where you can get that consistent, whether you’re two people or one hundred again, what’s coming out on the back end in the financial statements are gonna be so much more meaningful. If that khun assistance, he was fine from the beginning and then executed well throughout the process, we have to take a break. You’ll stay with me, of course, and we’ll continue talking about automated accounting. Everybody else stays with us, too. Talking alternative radio twenty four hours a day. How’s your game. Want to improve your performance, focus and motivation? Then you need a spire athletic consulting stop second guessing yourself. Move your game to the next level. Bring back the fun of the sport, help your child build confidence and self esteem through sports. Contact dale it aspire athletic consulting for a free fifteen minute power session to get unstuck today, your greatest athletic performance is just a phone call away at eight a one six zero four zero two nine four or visit aspire consulting. Dot vp web motivational coaching for athletic excellence aspire to greatness. Are you fed up with talking points? Rhetoric everywhere you turn left or right? Spin ideology no reality. In fact, its ideology over intellect no more it’s time for action. Join me. Larry shot a neo-sage tuesday nights nine to eleven easter for isaac tower radio burghdoff in the ivory tower will discuss what’s important to you society, politics, business and family. It’s provocative talk for the realist and the skeptic who want to go what’s really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me. Very. Sharp your neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s ivory tower radio dot com every tower is a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven it will make you smarter money time, happiness, success, where’s, your breakthrough. Join me, nora simpson, as i bring you real world tools for combining financial smarts with spiritual purpose. As a consultant to ceos, i’ve helped produce clear, measurable financial results while expanding integrity, passion and joy share my journey as we apply the science of achievement and the art of fulfillment to create breakthroughs for people across the world. The people of creation nation listened to norah simpson’s creation nation fridays at twelve noon eastern on talking alternative dot com. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com hello and welcome back. Aaron let’s, talk about the value of this reporting. What now? Our report is going to be more specific when we know that we’re having consistent processes each time check comes in or some money goes out. But what we’re going to do with these now maur clear reports. Well, now we can use them, right? And before, when things are not consistent. You spent so much time in the accident knows of finance that it’s very hard to work in any proactive manner, and now that you have this consistency, you can start using it to become better and use financial statements, you know, again for what they’re there for teo again, increase the financial health of your organization aboard would certainly be interested in clearer, more precise reporting, right? Your your board, your finance committee or the office or the school board and it’s a huge problem right now and a lot of organization. That’s one of the core purpose is generating these financial statements for the different types of groups, and you can lose sight of and why you exist is an organization and again that’s for your constituents and that’s for your mission and you don’t exist is an organization. Teo, keep up and keep your head above water from a finance back-up okay, so we can automate thes tasks. Is that right? That’s that’s a key part of this key part of it? I mean, key part of it really centers around, you know, trying to work smarter and not harder on dh a great way to to work smarter, not harder, harder is to use technology as in the neighbor enabler and, you know, you want to reduce manual task, you want to get rid of duplicates. Dafs and as i just mentioned, you want try to free up resources from those accident o’s of financial management every day and get back to focusing on your constituent, thinking about recruitment, thinking about retention and obviously, you know, ultimately your mission, yeah, i think the you call him the x’s and o’s mean thiss numerical accounting and and just everything around the numbers is pretty daunting to a lot of small and midsize shops. They’re not really sure how to do it. They’re passionate about their work, obviously, because they wouldn’t be there, but then the business side, the financial management side is kind of, you know, burdensome and scary. Absolutely. All right, organizations really get caught up a lot. Just how things have always been done. And regardless of how painful it is, you can get caught keeping your head down and not not thinking about taking a step back and thinking, you know, how can we do this better? How can we do this? Smarter on dh that’s where, you know, technology could come in to get rid of a lot of that waste of time and energy and get you back focused on what makes? All right, we’ve talked on this show a few times about software as a service which is synonymous with cloud computing. That’s where a lot of the help exists right in the cloud? Absolutely, absolutely. And they make a lot of sense, you know, in today’s, day and age, especially for smaller groups. The leverage of the cloud. You know, in my opinion, it’s just it’s very difficult today to be good at everything and technology. It’s just it’s changing at an ever increasing pace and, you know, to be great at it, you need to focus on it. And you need to focus really exclusively on it? Um, not not profit organizations, they’re not technology companies again. They exist for their missions for their purpose. Um, and again, in my opinion, you think you need to let the experts focused on technology. Um, security security of your constituent data, it’s just it’s, paramount, and you really need to make sure that you do your homework and select a provider that understands that on that protects that again so you can leverage the power of the club duitz you talk about the pace of change, of technology and how hard it is for for people to keep up, so if they’re using a cloud computing solution, then they don’t have to keep up right? The company that manages that software, they’re the ones who are upgrading their product all the time, exactly and that’s, the real benefit is you have companies that are focused exclusively on it, that they do it very well, you know, they’re they’re constantly thinking about, you know, back-up systems, disaster recovery plans, you know, they’re building their facilities and earthquake proof fireproof, you know, places they’re they’re constantly focussed on data encryption. These are skills that they’re not. Simple on and they’re only getting harder and, you know, there’s so many times where, you know, i’ll go into a client and you see the server that sitting in a closet on air conditioned, right cem cem closet where there may be water bottles over it or something like that? Absolutely, you know, and all it takes is a simple air conditioning malfunction and, you know, you could be out of business because there’s pipes and risers in there, a pipe bomb accident literally walked into, you know, a server rooms where there’s water dripping and, you know, they put the makeshift things up, directing water. We are men and that’s just the risk is just too high and there’s really help. Ten years ago, fifteen years ago, you didn’t have that choice. He kind of had to live with that risk, but in today’s, day and age, you don’t have to live with that risk again. You can leverage software, the service cloud computing for what? It’s good at on dh. Just vastly different than just a few years ago. Those those closets, server rooms, that’s when people get creative with plastic sheets and duct tape. Yeah, have seen it all year and you’re hyping, maybe like a hose or rubber number. A garden hose cut from somebody’s home and that’s it. You got it. You got it. And that’s the problem with one simple thing. And you can have ah, catastrophes. So you can sleep a lot easier at night, knowing that organizations are going to the level they are to protect what’s so important to your organization again, back to that constituent data and the related financial data. Right. Okay, so all this important data now you. You you mentioned security, but let’s spend a couple of minutes with it. How do we know that the off site storage of our precious data, the stuff you just mentioned is is safer than being on our computers that we can see that i can control and have physical, physical security over the great question. And that’s where i mentioned early really need toe do your homework when when you’re looking at organizations you want to look for under organizations that really, truly understand, you know what they’re doing, you know, some of the industry standards out there that you want to look at you? Have they done? Enough the sixteen hold on jargon jail twice in ten minutes, six homes for seventy and it’s just really about, you know, i mean, auditing. Obviously, most folks are familiar with financial audit on dh these audits were created for the purpose of systems and making sure that the day to day operation of those systems are in line with best practices. All right, so now, what is what is seventeen at the end of a sixteen again? Just that it’s a set of rules, basically that organizations need to follow and you have it have an independent auditor come in and look at the controls are are in place and actually test those controls to make sure that again, you’re back-up there are happening regularly that you have a disaster recovery plan that you’ve actually executed that disaster recovery plan. They’re going to spend a lot of time in your databases and make sure that your data’s encrypted and make sure there’s no sensitive credit card information or different things, you know that that are in there that regular folks within your organization should not have access to. All right, so these are a set of audit standards. You got it? I got it. Okay, look at that. If they’re dealing again with any payment related information, you want to make sure i’m gonna get in trouble with the jargon police here, but that their pc i compliant and again that’s the exact same concept. It’s just centers around credit card information. What argast that of standards that the different networks out there, like visa and mastercard have outlined to make sure that anybody that is processing credit card payments are following the standards and make sure that everyone’s data is protected. Okay, this is all critical. Mean credit card processing. So your executive director has a credit card for the for the organization. You may very well get credit card gift either online or by paper when people fill out replied devices. This is all part of that level of that needed security, right? And now what’s pc i what is pc? I stand for payments, compliance industry. And i forget the actually what the acronym it means, but again, it’s all about that that set of standards that you need to comply by ifyou’re goingto all be involved in credit card transactions. Okay, which are pretty common. I think absolutely all right, so if we’re going to move to ah cloud solution, how do we then make the transfer that from or the conversion from our manual system or whatever we’re using to something that’s off site in cloud based sure, you want to focus on that during implementation, and you want to talk about that plan that you know, with your new private provider front from the beginning? Um, most things today can be automated and, you know, just with the web itself just integration of systems there’s just so much easier than it is today. So in most instances, you’ll look to some sort of programmatic way to get your key data from your legacy systems into your new systems, you know, having toe rechy that information, you know it most times you don’t need teo, but again, if the data set a small enough, you know, sometimes that doesn’t make sense. And because it’s just a one time transfer of information, there are times where from a budget standpoint where that makes the most sense you mean manual manual king makes the most sense, exactly, exactly for the kids to think about it from the beginning of the process, you don’t want to get too far down the path and then start bringing up the topic and then realize that there is going to be some investment in terms of some programmatic interchange. So, you know, having those discussions upfront, understanding the implications and then being able to make the best decision based on what makes sense for your organization is aaron schmidt is chief product officer at billhighway, which you’ll find it billhighway dot com, how are these services typically paid for what? How are the fees work? That’s one of the great things about cloudy as well as, you know, in the past, he typically installing, you know, large systems on your different client server based systems ten again, twenty years ago with a significant capital investment upfront and then ongoing maintenance and licensing xero and the cloud, you know, move to a much more subscription based, you know, pricing model, and you really don’t have to make those significant capital investments up front and it’s more of ah, pay as you go model, which can be very attractive to smaller organizations that, you know, just historically haven’t had the funding the ability to make those up from capital investments for the large systems there? What do you really just kind of changes the playing field and allows any organization tio have the power of ah, very what do you paying for as you go? Is it per transaction or it’s a monthly retainer based female? How does pay as you go work it’s all different? You know, some organizations will charge you more of ah, per user fee. Some organizations, we’ll charge you more of a transactional based model, especially if they’re involved at all in the processing of online payments or donations. So it’s really gonna depend on on the provider and what the specific functionality is, you know, that they’re providing, but the beauty is that pay as you go model, getting rid of that that up front investment what’s interesting about cloudgood puting is it’s it’s, analogous to where we were thirty years ago twenty five, thirty years, roughly in computing, where it was mainframes and people had, you know, dumb terminals and you had to go to a terminal room, of course, because he asked, and it wasn’t just tom it’s exactly how to think of it. Is all you need is that dumb, you know, internet browser and another one of the beauties you could be anywhere in the world longs you have that intercut internet connection, you know, tying back to again that that mainframe like environment you got, everything you need is a great difference is being, of course, now it’s all desktop, you don’t go to terminal room, and your organization doesn’t maintain that mainframe. You’re just paying for access to it up in the cloud exactly. And in the sharing of that, that cost across all the organizations customers is what’s so critical where before an organization had to absorb that completely by themselves, you know, again in an industry that they’re not experts in and spreading that cost out across all of ah, cloud providers, clients, you know, just really benefits everybody way have just a couple of minutes before we have to wrap up. Erin, we’ve been talking about your internal processes accounting, but this can be these processes can be integrated with the external your bank. How does that work? Absolutely. And today again, we talk about the differences the back in the client server days, you know, into the true, you know, web based world and it isn’t general systems have been they’ve gotten better and better at integration, and you need to look for solutions that embrace integration, you know, as part of our culture, a lot of systems today that kind of claim to be good at everything and that’s just not the case, you know billhighway for example, a great financial management tool, but we’re not a great cms toole were not a great here, and you’ll see a memory with hold on hold on crn when i was customer relationship management, what cms concept management comes and think about your front end if a lot of your revenue comes in from from donations, you think about the the website that your donors are used to going teo make those donations, we have just like forty five seconds before i have to wrap up, so my charity has a relationship with td bank can you’re saying that i can integrate my accounting system using cloud computing and be integrated with my account or accounts at td bank after the limit? The counting systems are get embracing this integration and you see examples really across the board where payment processing and online banking are becoming more and more fully integrated with your accounting system and that’s really kind of were billhighway hang a hat is we’ve actually built in accounting system that sits on top of banking platforms from the beginning of tiny that your bank over here and you’re counting system over here. And and it was it was a batch process to put the two of them together every night or something batch process, and yet people involved reconcile ing those things, and really one of the reasons accounting systems in-kind departments exist is making sure that those two things they’re in synch and you’re expending a lot of time and money making sure that that’s happening and organizations like billhighway have asked the question you do, these things need to be separate, and we believe, you know, very strongly that they don’t, and we believe in, you know, five, ten years, you’re not gonna have ah system doing payment processing and in online bank to log into and then in accounting system, log into your have one user interface to log into that is allowing you to execute all three of those and then be able to leverage the operational efficiency that that that could create. All right, erin, we have to leave it there. Chief product officer at billhighway, which you’ll find a billhighway dot com arika schmidt, thank you very much for being on the show. Great. Thank you. Doing my pleasure. Right now, we take a break, and when we returned to tony’s, take two bonem talking alternative radio, twenty four hours a day. Hi, this is nancy taito from speaks. Been radio speaks. Been. Radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit. You hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. Money, time, happiness, success, where’s, your breakthrough. Join me, nora simpson, as i bring you real world tools for combining financial smarts with spiritual purpose. As a consultant to ceos, i’ve helped produce clear, measurable financial results while expanding integrity, passion and joy. Share my journey as we apply the science of achievement and the art of fulfillment. To create breakthroughs for people across the world. The people of creation nation listened to norah simpson’s creation nation. Fridays, twelve noon eastern on talking alternative dot com buy-in. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com lively conversation. Top trends, sound advice, that’s, tony martignetti non-profit radio and i’m samantha cohen from the american civil liberties union. Time now for tony’s, take two my one hundredth show is next week, friday, july thirteenth. Amy sample ward is going to be my guest she’s, a blogger for stanford social innovation review, and she’s, an officer at men and ten the non-profit technology network. I’m opening this one hundred show up to you because i’m so grateful that you listen and support the show, the question’s going to be yours she’s ready to take on your social media questions? You can send them to us to me. Use the linked in group comment on my blog’s use facebook used twitter. Send your questions in advance for amy sample ward anything around social media any of those platforms i just mentioned or any of the other social networks if you’re struggling or if you’re not struggling, but you just have ah, little question to try to get you to the next level, send it and amy sample ward will take it on next friday on the one hundred show, we also have some and ten books and swag teo giveaway for both live and archive listeners were not forgetting the archive listeners in the contests ah, plus all the regular contributors is going to be there, maria and scott and jean and emily all four talking about social media is social networking, and you’ll find all this my blogged at tony martignetti dot com that is tony’s take two for friday, july sixth, twenty seventh show of the year and my ninety ninth show. Right now, i have for you a pre recorded interview with j frost from fund-raising day two thousand twelve, he and i talked about moving people from online engagement to online donor on here is that interview. Welcome to tony martignetti non-profit radio coverage of fund-raising day two thousand twelve were hosted by the association of fund-raising professionals, the greater new york city chapter, and we’re in midtown manhattan at the marriott marquis. My guest right now is jay frost. He is ceo of fund-raising info dot com, and his seminar topic is a little provocative, not too provocative, curious, popping the question moving from engagement to action online. J frost welcome, thank you very much. Nice to be here, it’s a pleasure to have you on and to meet. Finally, we’ve we’ve been connected through social social networks through for quite some time, a long time a couple of years, i think, but now meeting face to face. And i’m really not too impressed. So you look better than i imagine. He’s gracious, and i’m obnoxious. Um, let’s. See? Okay, so we wanna engage. People are already engaged with our non-profit but with our charity. But we want to move them into giving online. Oh, yeah, we’re gonna have some time, but generally, what is our process for doing that? Asking, asking them to give go to the next level and okay, so when we talk about engagement, what level are they engaged? Hypothetical? Well, that does really range, right? Okay, organizations are our messaging all the time. They’re out there talking to people about the good that they do, and they do that in different ways. According to this scope and scale and their marketing plan, sometimes it’s is really a nice, rigorous plan. And sometimes it’s haphazard, but fundamentally were engaging with organizations because we we find something that they do appealing here’s, thie even stronger than appealing. I mean, they they move it, they move us. We love their work for some reason. Well, yes, i mean, hopefully radio and and we’re right, especially in social media. Be talking about that kind of passion all the time, so i’m all for passion. But at some point we’ve got to be like the session title implies at some point we got to be willing to say okay, well, i love you too. But now it’s time to get together and compare notes and work on something together. So it’s about asking people to make a commitment. Okay, how do we begin? Teo asked, how do we approach them? Well, i think it’s not dissimilar from all the other things we do in fund-raising it’s just that a lot of social has been about marketing rather than sales. And so it’s a matter of merging those two pieces instead of building a wall between them that i work with the number of organizations where they will build very large followings of people, and talk about a lot of really important things that work, that they do every day, or they share scriptural quotes. Or they will go in and look at a specific program in detail, share images from it all these things are great. They really engage people. Then they failed to just take that one additional step and say, come on over to thiss page here’s a link, and then you can support this next year, next month tomorrow, so what’s the reluctance why aren’t we doing it more? Well, i think part of it is because we’ve been given ah the wrong message for the last couple years about what social media’s should be and how far it can go, right? And in fact, there have been a lot of people that i like to call the gurus and ninjas because they often refer to themselves as good, wasn’t it? Who will say you really have to build that passion? First, we have to build the passion first, and i understand the emotion behind that here’s here’s, the fundamental challenge if we began every organization like that, none with survive every every organization needs to have today’s equivalent of the sustaining gift of the major grant of the the money given at the door of some kind of purchase. If we failed to do that, we lose the ability to sustain our mission, and social is really no different from anything else in that regard, except that the audience is far larger and the acquisition cost is far lower, right? Right. Okay, so we say thie advices asked, but we’re accustomed to doing very different work related but leading up to but were afraid to make the ask right to convert someone into a donor that’s who we’re talking about, right, even and even a modest donor, maybe a fifty dollars, a year donor. What’s what’s your advice? I mean, well, let me ask you this way, does your advice vary based on whether we’re asking through facebook or we’re asking our twitter followers? Well, i don’t know that would vary that much by the channel. Specifically, it might be by the kind of content we’re sharing or the event itself or the ask itself. I guess what i’m saying is that we need to be willing to marry the different parts of the program so instead of them operating in silos, we gotta find a way to, for example, have the e mail campaign fed by social. So a part of this is organizational structure. It’s absolutely, or you don’t want marketing communications not to not be talking to development and institutional advance, right? Absolutely. And in fact, i think a lot of times we we’ve given the social aspect to people in it because we saw two somehow alien and complicated, or we’ve given it to the marketing department because we saw it as a channel for broadcasting. And while those the people in those in those skill areas are terrific, they have terrific skillsets great contributions, they make two organizations, we need to have somebody who’s willing to actually say, okay, glad you love us now would you be willing to support this activity? They need to be involved in all the messaging, all those components, okay, so who should be saying it? Well, in that case, what we really need to do is have a social media department, which is made up of people were fund-raising including fund-raising all right, so we need to break down the organizational silos and also the conceptual silos about what social networks are for and how far we can go with them. And and i’ve seen this pretty consistently. I went to a conference last year where it was a room full of people going to a session on social media that i was conducting, and we did it kind of. A show of hands afterwards, how many people had a fundraiser in the team that was responsible for a social media messaging and it was less than ten percent? And i saw something happened just recently it another conference in very similar result. So i think that we we have to we have to find a way to marry these concepts very early in the program, and then we will use that technologies as the bridges between them so that if, for example, we won’t go to facebook and to say, will you give today? We would say there there’s here’s, the program that we’ve been talking about? It’s really important, we need your support for it where you click this link and come over here and do so so that’s it. Then we’re going to use another platform to collect the information, to collect the donation in the same way that we do now through email or our website. So it’s a process of moving from one place to another using the correct messaging within that context of that channel. Okay, so let’s talk a little more, even in more detail, so that people can start to activate themselves. Two break down their own pre conceptions. Misconceptions about this limitation around around social media. What? What is what is a preferred method of doing that let’s say on with your with twitter followers? How might we start to get them? We’re putting out bursts, they’re very engaged. We’ve got a good number, let’s say we’ve got a couple of thousand followers, but that’s as far as we’ve gone and we don’t really know much about them other than that they’re following us on twitter way don’t know, we don’t know who they are beyond that, right? How do we start to message while they’re there? There are a whole bunch of elements there there, really interesting. Okay, one is the task, interesting questions all the time i had to, but they’re running on you to get in there. Open ended. So interesting answers. Where do i start? Which apple do i pick first? Well, one part is about knowing who the donors are. Okay, let’s, focus on how do we get more information about who are two thousand? Twitter followers aren’t right exactly. Well, there were a couple ends to that one is, of course, when we go in, we when we have an existing following, we could start researching those people by simply looking their profiles and then connecting that to other kinds of profiles for example, their web pages there, they’re linked in pages and that we’re gonna learn quite a good deal about them. A bigger challenge right now is finding information on people already in our file who are on these social channels, but we don’t know that they are there, and there are some tools now to do that there. Is there a couple of companies unfortunate don’t think they’re in the hall here today, but they’re a couple of company named them it’s. Ok, well, i know one is small act, for example, small act small act, which what they do is they will take a file of email addresses, and they will then upend the social handles so instead of wonderful. So instead of just trying to figure out who might be on facebook and then say, well, you post something for us, you find out the people who had the greatest influence and then you reach out to them directly. Now can we give listeners another another company that does that just to give them a choice? Don’t i want? Or i would, but i’m forgetting. The name right now and there are only two. But if i’m happy to tell anybody if they contact me after, ok, if it occurs to you in the next fifteen minutes so shattered i mean, i shout out random phones right time i’ll do that. So you’re invited to do that as well. Listeners know that it’s mostly randomized. Okay. What? What other advice? I mean, you see now, it’s? Not really channel specific. But you said i might question opened up a whole bunch of interesting topics are now we know more about who the people are, right? What else? What else was interesting? Well, another piece of that is how our people actually raising money. I mean, are they raising money by direct if they are raising money at all? Are they doing it by direct, ask or by empowering people to ask on their behalf? Clearly, the answer is number two. Eso an example. That’s very easy now is charity water charity water has been very successful in having people donate their birthdays where a person will say i would like tio instead giving me birthday presents this year will you go to my form, make a gift for charity water to bring potable water to people who don’t have any. And that’s that’s been very successful, they’ve raised. I understand over forty five million dollars to date there are now embarking a one billion dollar campaign. So i think fundamentally, what they’re doing right, and it’s been done by other organizations, is by empowering their donors to use some tools off line and use the social environment to go out and spread that message with those links to their pages. Charity water also happens to be very good about showing impact. Yes, absolutely. I think that’s a big that’s. A big piece, obviously on the programmatic side, they’re showing that your dollars could make a direct impact. Its but even when it’s not quite as tangible, i think organizations have done very well in these ways. Another example that i used today is something like humane society, the humane society, united states. What are they doing? That’s right in this context, they again have causes page, you know, so people can make a donation that way. They have their own contribution pages, etcetera. So they’re driving traffic to these places so people could make a donation. But really, what they’re doing is they’re fostering that relationship and empowering the donor. And one really basic level is to go and react and respond and engage with every single person who posts something. So if you were to go right now and send a tweet to somebody, the commission society, you’re going to get a response, you know? And i don’t know of any other charity in america that does that. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics politically expressed. I am montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you suffering from aches and pains? Has traditional medicine let you down? 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And for small and midsize shops, that could be very challenging, but i just don’t have the do they. Well, let me push back on that we’ve had that conversation for a long time in fund-raising about the thank you call and ah lot of us know jerry panis, who talks about this stuff, and i’ve done some sessions with him at the institute for charitable giving this last year, a lot of fun because he has so much history and so much experience with different organizations, and he often tells the story listeners who don’t know his last name is spelled p a n a s yes, and you’ll see it either is jerry are usually jerrold with a j that’s, right? Yeah. Okay, please. Lots of books to his to his credit center, etcetera. But he talks about these organizations that that decide to thank their donors by phone. And this is a long before social media. So just one levels you pick up the phone and just say thank you. And so he was talking with a few organizations about this and the importance of making i think he said ah, thank you. Phone call to everybody who gives that leased a thousand dollars and one person said while we do it for everybody who gives one hundred, and he thought that was great, of course, s o he said, well, how how do you do it? And that’s that’s terrific. And and they said, well, actually, we do. And i think they said about fifty six thousand like this a year fifty six thousand phone calling organization it’s a big organization, but here’s the question, why are they big? I would argue that the reason why they’re large is because they built that level of engagement because they thank everyone because there because the most important thing is the person had told jerry and the rest of group, what is there that’s more important than saying thank you? And but and the reason i mention this in social media context is because in social media that’s, exactly the currency if you say something great, i retweet it, and that means that i think it has value and i care and you probably care that i that i’ve done that, but institutionally, we have failed at that we will often broadcast really good content that we think it’s in the interest of our of our constituents, but we haven’t been very good about saying, wow, thank you for sharing this content or that was a really great thing that you said we really appreciate your carrying our baton it’s very easy to dio i’ve been mystery shopping at non-profits on twitter, okay, couple years, yes, we’re all going all post content about them, oftentimes with their handle to see what they’ll say, and this is various things they have a job opening at a gift that’s been made to them there posted some terrific content, and then i’ll wait to see what they say. Now i’ve done this organizations i know nothing about. I don’t know anyone there, i’ve done it with organizations i know but haven’t given teo and i’ve done it with organizations where i give including a couple, whether in my will and they know it, and i would have to say that at least ninety nine percent that time there is xero response to anything that i posted about them and and really that’s just like the thank you. What? Why? Why not decide to make a mental shift and simply say that while we don’t have all day to subic, sit around, say thank you, we can take ten percent of our day on social to say we’re going to talk with people in a way that tells them that we care and that’s that’s actually an outstanding example, including especially, i think, the ones that you have in your will and they know it, but there isn’t a closer relationship, and they’re not monitoring their social networks. Two see that you’re you’re commenting on the relationship, and they should be commenting back. And part of that, of course, is is roger that the person who’s working on that social account is now pushing housing and pushing and and not looking and you know it’s not their fault. It’s their job to create content, but not to monitor what what’s coming back or to monitor the relationships with donors because their job is all about the content. It’s not about the dahna relationships, but no donors, you know, no bucks, no buck rogers, yeah, that’s my philosophy on fund-raising all right, ah, look, i’m just going to open up the sort of generally mean other advice the charity’s khun can execute. For me, that’s a that’s a pretty simple one monitor your channel, monitor your name across all the networks that you’re on that’s right and respond when the name is someone that’s should be recognizable to me, so cross check what other simple advice like that? Well, you can use the same philosophy to try and gather new donors knew or at least knew constituents, knew interested parties, so it goes beyond the kind of follow the followers or follow the followers followers thing to looking for people. We’re talking about the things that matter to you. So in the case of the kind things that way, there is our currency, maybe it’s philanthropy or if i’m in a cancer organization to look att at, people were mentioning cancer, and then to reach up into the to them directly and talk about what is of interest to them. Tio applaud the kinds of things they’re posting and that’s going to drive traffic back to you. I mean, i think it has a direct economic effect, but it also has a has a way of showing them that were really authentic and what we’re doing, we’re not just selling something, which i think should be appealing to the people right now who are monitoring our channels, that the folks who are largely managing our social media right now have their heart in the right place, which is to say they care that that we’re having an honest and authentic conversation. The problem is that there aren’t necessarily in a position to have it with the people who are the most invested with our causes, so if we can improve that, that and then e-giving some incentive direction, encouragement to go out and try to find more people who care about the same things, we could really broaden our audience. Another piece that’s of great interest to me is about global amglobal fund-raising organizations, the united states have been largely focused on domestic fund-raising forever and that’s been in for very practical reasons. If you live in new york, there’s a lot of opportunity in new york, so maybe you’d go outside to the tri state area. If you live in california, you have a national charity. Maybe you’ll reach out to new york and perhaps texas in chicago and d c in a couple places florida, but you’re going to stop. In the places that, you know, we have a critical mass of donors, and a lot of that is driven by where you can travel and who you have addresses for here’s. The thing about global social media is that if i post something now, not a person in beirut could read is easily a za person in boston or tokyo as well as texas. So if we start trying to send messages out in a way that says, we’re welcoming not just the people here who care about this stuff, but we’re really welcoming everyone. We have the opportunity to completely expand our audience for our work and because that we aren’t inhibited by those addresses because the mail weii there’s really nothing, nothing inhibiting us from continuing to stuart these donors once we activate them, empower them and that’s again. Why we need to have stewardship and solicitation is always a piece of this fabric because otherwise we’ll never have the opportunity to say great glad you liked us. Can you come over here and support us? And the same thing is true. Domestically, we for a long time been focused on donors who kind of looked like our boards, the past and that’s been a pretty homogeneous place. But today, because the nature of social media and its audience it’s so widely diverse, especially the audiences that are going to become more mohr, the biggest part of the american fabric in the next few years that we have an opportunity to talk to them right now in a way that we never could’ve with our list. Ten years ago, you wouldn’t have had the access right right here, we have to leave it there. Great j frost, a pleasure. He is ceo of fund-raising info dot com pleasure to have you as a guest. It’s, great speaker. Thanks, tony. Martignetti oh, my pleasure. Thank you, tony martignetti non-profit radio coverage of the fund-raising day conference two thousand twelve in new york city. Our host is the association of fund-raising professionals create a new york city chapter that interview from fund-raising day just a few weeks ago. My thanks to aaron schmid and also, of course, to j frost and the organizer’s of fund-raising day twenty twelve. Next week, as i said, the one hundred show. Get your social media questions in for amy sample ward. Use any of the networks that that i’m on linked in the blogged facebook twitter plus scott koegler maria simple jean takagi and emily chan will also be with us all talking about social media all next week. We’re all over social media. You can’t make a click without smacking your head into tony martignetti non-profit radio you know all the places we are, you know you can listen live or archive on itunes itunes that non-profit radio dot net on twitter you can follow me, use the show’s hashtag which is non-profit radio i’m also on four square if you want, if you’re there let’s connect on foursquare, our creative producer is claire miree off sam liebowitz is our line producer shows social media is by regina walton of organic social media, who doesn’t have standing job and the remote producer of tony martignetti non-profit radio is john federico of the new rules. I very much hope that you will be with me next week for the one hundredth tony martignetti non-profit radio that’s. Next friday one to two p m eastern on talking alternative broadcasting, which is always at talking alternative dot com i didn’t think that shooting. Good ending. You’re listening to the talking, alternate network, waiting to get into anything. Hyre cubine hi, this is nancy taito from speaks been radio speaks been radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. Are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping conscious people be better business people. Dahna you’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one two to eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Dahna hyre

092: Causes.com & 5 Words To Better Fundraising – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Susan Gordon, director of nonprofit services at Causes.com

Jen Shang, assistant professor at the Center on Philanthropy at Indiana University

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Welcome to tony martignetti non-profit radio on friday, may eighteenth, twenty twelve i’m your aptly named host, we’re talking as always about big non-profit ideas for the other ninety five percent. My thanks to nora simpson, the host before me on dh congratulations to her for her inaugural show creation nation. You’ll hear her noon to one here on talking alternative and also my thanks to delphine blew at w b a i fm here in new york city. I was just on her show between ten and and noon her show is shocking blue on w b a i which you’ll find at wgbh dot or ge and we were talking about fund-raising and we got her ah, good gift, good pledge thousand dollar pledge while we were on so my thanks to delphine for having me on her show, i hope you were with me on my show last week because i’d be deeply hurt if i found out that you had missed budget building basics and what to do when the donor dies. Budget building basics was with paul connick stein of mission first finance, and he had five steps to construct a budget your critical financial and program planning tool we also talked about how to use your budget throughout the year and what to do when the donor dies. That was aviva schiff, aviva benwikere. The legal notice is staring at you, telling you that a planned e-giving donor has died. Now what? Aviva is senior consultant at the sharp group, and she answered that question this week causes dot com susan gordon, director of non-profit services at causes dot com shares how this resource for charities and individuals helps draw people to your work through action campaigns. The site is smart, easy and free. Five words to better fund-raising gen shang is a professor at the centre on philanthropy at indiana university. She’s a philanthropic psychologist, we’ll talk about what that means. Her research has found five words that can raise your telemarketing revenue between the guests. It’s tony’s take to what i believe i have two very strong beliefs that motivate this show and all the content i create for non-profits and i’ll talk about those you want to join the conversation on twitter use hashtag non-profit radio we’re monitoring it here in the studio right now we take a break when we returned. I’ll be joined by susan gordon, and we’ll be talking about causes. Dot com, stay with me. They didn’t think that shooting getting ding, ding, ding ding. You’re listening to the talking alternate network to get me anything. Good cubine money, time, happiness, success, where’s, your breakthrough join me, nora simpson, as i bring you real world tools for combining financial smarts with spiritual purpose. As a consultant to ceos, i’ve helped produce clear, measurable financial results while expanding integrity, passion and joy share my journey as we apply the science of achievement and the art of fulfillment to create breakthroughs for people across the world. The people of creation nation listened to norah simpson’s creation nation fridays at twelve noon eastern on talking alternative dot com. Are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping conscious people be better business people. Dahna you’re listening to the talking alternative network. Oppcoll welcome back to big non-profit ideas for the other ninety five percent. My guest now is susan gordon she’s, the director of non-profit services at causes dot com causes has over one hundred seventy five million users, twenty thousand non-profit partners and thousands of active collective action campaigns. She’s worked as a political organizer, communications specialist for women’s non-profit in cambodia and leader of a rural youth organization in new hampshire on twitter, she’s at susan gordo geo audio at susan gordo and i’m very pleased that causes dot com and her work there brings susan gordon to the show welcome, susan. Thank you so much, tony. Great thanks for having me on. Oh, it’s, my pleasure to have you i’m glad you’re with me. Um, tell us generally about causes dot com for people who don’t know absolutely so causes dot com is a platform where individuals and activists and organizers and non-profits of all budgets and sizes and issues can come to have the best online tools to run action campaigns. So we’ve been around for about five years now as a facebook application, but we’ve actually built out our own platform that lets individuals come on to our site create action campaigns, whether their petitions or pledges or video campaigns, or all of them, uh and get people involved through facebook through twitter and increased their supporter base and get more people taking action. And this is for not only organized charities, but also individuals, right? You said activists, absolutely yep, anybody can come on our site and create an action campaign, so we’ve had some of our best campaigns come from engage non-profit supporters non-profit employees and people who aren’t involved with organizations at all and just have a passion to see change in the world. They’re all about engagement, and we’ll be talking about that. What? What are what are action campaigns when you say that? What do you mean? So basically we wanted to create a way not just to have a community online, you know, we’ve been working on that for a long time. We’ve had over one hundred seventy five million people joined cause communities, but what are really benefit is for organizations and for organizer’s is to be able to get these people on line to take action, so we wanted teo, you know, we realised that to create riel change. In the world, we need to engage people on a different level and get people taking actions that you create a ladder of engagement. So maybe it’s a really easy online quiz at first, but you take a quiz, you watch a video, then you sign a pledge, and then maybe you move up to something like a petition or a fundraising campaign. But we realised that you really need to have that whole ladder of engagement for teo, bring people in where they are and then move them up to more impactful actions. So on causes, we have nine different campaign types, so you can just come on our site, create a cause and what you have the ability to do is post different types of action. So, as i mentioned, we have pledges so a pledge not to text and drive or a pledge to stop smoking. They’re our petition. So whether it’s ah, you know, local business or you know the government, you can create a really easy online petition and sway decision makers. That way there are storytelling campaigns where you can ask people to upload photos and videos around a certain topic. There are polls. Quizzes, video and photo campaigns where you could just engage people through, you know how many, you know, simple statistic like, you know, what’s, the most common type of debris found on our beaches today? Teo, you know, polls what? You know what? What campaign should we focus on for the next year and gather you no feedback from your supporter based so there’s all these different campaign types, but it makes it really easy to create a different types of online action campaigns around whatever campaign you’re trying to run, and these can be very cleverly used to also inform as well as to gather information. I saw one that said what? I don’t remember what the cause was, but what bothers you most, and there were some things about there were some stats about vehicles that i think four out of five parents don’t use car seats correctly or on there was something else about maybe texting and driving. And so it’s it’s a poll that sounds like a simple pole to mae could be used as information as well a as education as well as gathering information back exactly, and we found for particularly for a lot. Of small non-profits you know, they set up a facebook page or a twitter handle, and we’re you know, they reached a certain point, a kind of plateau of how many people had, you know, just sort of find up to receive messages from their organization, and they’re really looking for a different way of of engaging people and it’s not just about, you know, sign up for my facebook page, it’s really, about how do i get more people to come together around the issue that i’m working on? So maybe they’ll get connected to your organization through a simple pole or a quiz about the issue that you’re working on, so it really helps kind of break out of that just sign up for us to sign up for us and really allows non-profits, too, build a community and build support around the issues that they’re working on, and then whether it’s a fundraising campaign or it’s a petition, you know, signature drive, you’ve got you brought a whole new audience people in through the work that you’re doing, and we found that it’s a lot easier for a lot of small organizations to find new people that they may not have been connected to before, but that are really interested in the issue that they’re working on you mentioned earlier the latter of engagement, which is essentially what you’re what you’re describing, wei have just about two minutes before our before ah break what you say little about storytelling as an action campaign. What do people do around that? Yeah, so great example is actually if you go to causes dot com slash bully stories it’s just an example of how one organization is using this this feature, but basically we built a really easy technical way for you just to create you say post in action share stories, and you ask your members teo, to share stories, and they can upload videos and photos and stories on a topic that you asked them tio and so for this example on the bully project, movie was looking for a way to get people to share their own stories, that they were putting a lot about a lot of content, but they wanted their supporters and sort of people interested in the movie teo upload their stories of how they’ve been bullied or their messages of support for people who had been both and i can tell my makes it, you know, they just send him to cause the dot com crash bully stories, and we make it really easy for people to record videos on their computers or to upload photos or just type in a story. So that’s, one way that it’s being used is it was sort of motivated by this ninety nine percent tumbler blawg where you had people holding up signs that say, you know, i stand with the ninety nine percent, so it makes that type of campaign really easy, but also we were really interesting campaigns that conf fit right with whatever you’re non-profit is doing so let’s say, you’re doing a campaign to get more people to go into the national parks with kids. Well, you could create a storytelling campaign that just says, you know, upload a photo of yourself in the park and will, you know, give a prize toe one random person that uploads their photo so it can be sort of a way to either, uh, see evidence of people taking action or doing a really simple, you know, hold up a sign and support campaign. Or it can be a real storytelling campaign. So whether it’s police think, how is this hospital affected your life? Or tell us about your experiences with the disease or tell us, you know, give us your message about why you want to stop big oil, whatever it is that makes this storytelling sort of gathering content from supporters is an user generated content really easy. Okay, susan, we have to take a break when we return. We’ll susan gordon, of course, is dot com will stay with me, and i hope you do, too. Talking alternative radio twenty four hours a day. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Hi, this is second medium betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free second reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com this is tony martignetti athlete named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas, and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com if you have big ideas and an average budget tune into the way above average tony martin. Any non-profit radio ideo, i’m jonah helper from next-gen charity. Welcome back. I’m talking with susan gordon at of causes dot com, and we’re sharing this resource with you so that you can become acquainted with it and start your own action campaign or campaigns on causes dot com susan, i saw one organization, lgbtq rights, as about twenty, five hundred campaigns. Yes, we have a wide a very, very wide audience of those organizations and organizer’s that are using our tools so you can create as many action campaigns as you want. And so it’s really exciting for aa lot of orga ruminations who have been either building intense, really expensive micro sites or paying developers to come up with a lot of really unique, different types of functionality into their web site to be able to just have a free resource that comes on and you can create these beautiful online pages that are incredibly engaging and then pushed them out through facebook through twitter, through your email list, wherever your supporters are it really we’ve got a lot of organizations that have been creating a lot of different campaigns and and frequently creating lots of different types of actions that plug into all their different campaigns, so let’s talk about how a charity gets started. I know that one of your precepts is that this be simple to use, you don’t have to be technically savvy in order to in order to set up at causes dot com, how does the charity get started? Absolutely so you just go to causes dot com on when you go to that site, you’ll be able to see some some examples of of other campaigns that people are running just to give you an idea of what these things look like and how it works. But you just go to causes that common at the top, uh, you’ll see a button that says start a cause, so if you don’t have a cause already, it takes about two seconds to create, and it basically just gives a sort of campaign hub or a kind of community page that you can post all these actions. Teo so once you started cause, you’ll see a big button at the middle of the page that says post in action, and when you click that it will give you all of our different action tights. And so those are the nine those the nine different types of activities exactly. So you just click post in action, then you’ve got your options for pledges, petitions, video campaigns, etcetera on dh soon you’ll also be ableto at the top. Just either start a cause or just post in action directly, so if you don’t want a community page, you don’t want multiple actions. You just want to start a petition. You’ll also be able to do that too. Okay? And associated with your action campaign there’s a way of people finding mohr information about your work. How does that work? How do you send people elsewhere? That’s a great, great question. So on the page itself so let’s say you have a pledge or you have a quiz. And through taking the quiz you don’t just want people to know about, you know, the you know, whats that statistic about, you know, child safety you really would like them to tow. Connect with other resource is in a part of the bigger campaign. Well, there are a couple ways to do that. One is to include more information. Write on that page itself so on, sort of the information or more info section of the quiz. But the other thing that cause allows you to do is post an update. Everyone who’s taken an action so let’s say you get two thousand people to take this action about child safety. Fantastic. There will be a big button on that action that says posting updates and it allows you to actually email to people’s personal email addresses on update to the action so you can post one, you know, week after they take it that says, you know, thanks so much for taking our quiz about child safety. Now will you sign our petition to lobby the government to make new laws about this topic and so you can plug your next action or tell them how else they can get involved? Whether it’s volunteering or attending an event just connecting with you in different ways, you can post an update to everybody who take that action, send him an email and say, give him an update on how that’s going, but also howto how to take other actions with your organization. And this is all done through the site, right? Exactly. Yes, we built out a whole e mail system, so it makes it really easy. Okay, so somebody does not have to be an email programmer or an html programmer to have this these very robust tools, right? This is this is very simple, absolutely up. You’ll see on every action page a button that says post an update, you just type it in and we’ll email it to everybody. Who’s taken that action for you. Okay, okay, you also have integration with twitter and facebook. What did you say little about those? Yes, well, our facebook integration is actually what made causes works so well. I mean, we have individuals who, you know, are college students that create campaigns. One of our favorite examples is a is a medical student named eric ding who was really passionate about cancer prevention and was getting some of the deaths, cancer research, access to this incredible research by being at med school, but he wanted to share that with a larger audience, and so he wanted to gather people together and then to be able to send them this great information about cancer research. So, again, not your sexiest topic it’s something that in the past, a lot of research organizations and hospitals have struggled with how to use social media, but eric just came onto our site, created a cause, called the campaign for cancer prevention and went out and tried to tell all of his friends about it, and he posted them, posted it on flyers and break rooms, and he told his friends, and he e mailed his aunts and uncles, and he called his parents and said, you know, join, join this online community, and we’re going toe i’m gonna send you some really great information about cancer prevention, and through our the facebook integration on causes is really how his movement grew. So he recruited three hundred seventy two people to join the cause, and they recruited their friends and they recruited their friends and they recruited their friends, and eric now has six point one million people in his car that’s incredible that’s another thing i don’t really he got three hundred seventy five directly and then over six million through through those exactly that’s incredible, the way that that works is that we have plugged in ah, an incredibly deep facebook integration with all of these actions. So basically, whenever you sign a petition or you take a pledge or you take one of these quizzes, it’s automatically getting sent to your news feed. So when your friends signed onto facebook, they see, oh, susan just took a quiz about child safety laws. Ah, and they can see and take the quiz as well. So that type of integration has been incredibly important to getting more people to take the action that you posed thie other part of that is that we actually give you a list of all your facebook friends and say, now that you took this quiz, which of your other friends do you think would want to take the quiz to? And so you can just click and, you know, pick any of your friends on facebook and when you click, okay, you can type a message, and that invitation appears right on their facebook profile, so they find into facebook they get a buzz on their smartphone there’s a ton of ways that they’re going to go back to their facebook profile. See, oh, tony, you know, just sent me this quiz. I wonder what it is and then find out about it as well. Now i have to tell you on tony martignetti non-profit radio we have a full disclosure policy. Are you being personally enriched by the facebook initial public offering today? No, i’m not your not your, not your not okay, so it doesn’t matter to you what the share price of what the facebook share price closes that today exactly causes a completely separate company from facebook, so has nothing to do with it, and we’re actually just building on the place the facebook platform okay? And you personally or not being enriched, i am not ok, ok, good. Alright, so say more about facebook and twitter integration, please. Yeah, so so basically this way, the two sort of sites of facebook integration, which is one when you take the actions it’s being posted to your facebook news feed and then the second is that you can send the invitations right to your friends through facebook and it appears on their facebook provoc girl, these two types of integration have been the way that these these actions have been spreading, so the reason that eric was able to get six point one million people to join his cause was that, uh, was through these sort of friends telling friends, telling friends and we at causes have made that incredibly easy. And so for a lot of organizations, the exciting part is that as you get your supporters to take one of these actions, you know, you’ll be, you know, start telling your usual people about this. So whether it’s sending an email to your email lists are posting it to your facebook page or twitter what’s exciting is that when your supporters take this action, they are automatically going to be spreading it to their friends and their networks, and so we’re seeing about a thirty two, fifty percent pick up on different campaigns. You’re going to get fifty percent more people way actually just had a campaign that ran on causes that got forty seven percent of the people who came in through ah, take their campaign kayman just threw this facebook and agree. Agent susan gordon is the director of non-profit services at causes dot com and that’s, the site we’re talking about how robust, rich, easy, simple and this is all free, right? There’s, no charge to charities or individual activists. Exactly there’s absolutely no charge. You can create as many of these campaigns as you like, and all of these tools, they’re free, okay, let’s say a little bit about fund-raising campaigns, that’s one of your nine action action possibilities what what? What can be done around fund-raising specifically, of course, i want listeners to understand the latter of engagement that susan talked about his ultimately, the hope is that this will lead to fund-raising but there’s a lot of richness to be gained and shared before you get too fund-raising but but, susan, what if somebody wants tohave specifically, a fundraising campaign on causes dot com absolutely fund-raising is an incredibly important part of what we what we do on causes, and we’ve spent a lot of resources over the past couple years trying to plug these types of campaigns on make him work for fund-raising so when someone donates on causes, how do their friends see it? How did they ask their friends to donate as well? And how did they we create a rich sort of social experience around donating to ah, to a non-profit so they’re there to ways that we’ve done that. The first one is that a fundraising campaign is one of our non nine action types, so as i was saying you can, you know, post a quiz and then post a pledge and then post a fund-raising project, and so we created a really beautiful online page where you can add media, so photos and videos about what you’re raising money for. You can add donorsearch choices that say, you know, twenty five dollars, will send a kid to school for two months, you can sort of create a really great story around what it is that you’re funding. You could also absolutely raise money for unrestricted funds, which is, you know, just put up, please donate to our non-profit and add photos and videos of what you d’oh so they could be restricted funds or not, unrestricted funds it’s completely up to you, but you can tell a story about what they’re what you’re raising money for and put it up right on your cause with these different types of action campaigns, and you can create a campaign where you can, where the fund-raising element of it is that sort of where you’re leading to the whole time and, you know, it creates a great online page for you to send people to donate when they donate we’ve got a bunch of really neat things you can upload a thank you video. We send them a thank you note right away. We use network for good to process our donations and so they’ll get a tax receipt right away. There’s a four point, five percent processing see from network for good causes doesn’t take anything on top of that, but basically network for goodwill. Then send your organization a checker and electronic funds transfer once a month. And so it’s. Totally seamless. You’ll just get that check once a month with all of the donations that come in through causes. Okay, okay. We don’t have only two minutes left before we have to. We have to wrap up. I saw. Donate your birthday on the site. What is that? Yes. So if you go toe wishes, dot causes dot com that is are what we call wishes which our personal fund-raising pages. So, uh, if you as an organization are looking for ways and easy way to ask your supporters toe, give them an online tool that they can fundraise for you. Causes is an incredibly powerful tool to use for that. We’ve had people, you know, regular. People just supporters of a non-profit raise, you know, many thousands of dollars for organizations so they can first they pick an event, so if it’s their birthday, if they’re doing a run or a walk, if they’re getting married, if they’re doing ah ah memorial for someone or just any reason they can create a personal fund-raising page, they can tell their friends and family or even upload a video explaining why they’re raising money for this organization and then individuals can donate and we’ve plugged in a bunch of facebook and twitter integrations and so that they can then tell their friends, hey, my friends raising money for this cause it’s really great on and help you do your fund-raising there’s also meet little features like cards where when someone donates, they can make you a card on right on that page tell you, good job for raising money. You’re happy birthday right on that page on, and it basically makes it a really easy way for your supporters to gather donations for your organization and so you can send anyone toe wishes dot causes dot com they just create that page, select your non-profit is what they’re raising money for and then they’ve got this great parents to send people to to fundrasing, the site is, causes dot com. Susan gordon is their director of non-profit services. We have to leave it there. Susan gordon, thank you so much for being a guest, tony, thank you so much for having me, it’s been a pleasure. You’re very welcome, my pleasure. Right now. We take a break when we returned tony’s take to stay with me. You’re listening to the talking alternative network. Geever schnoll are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to tony martignetti non-profit radio it’s time now for tony’s, take two my block this week is what i believe i produce a lot of content for charities chief among them is this show my blawg, of course, a tony martignetti dot com i host fund-raising fundamentals, which is a podcast monthly feature for the chronicle of philanthropy. I do a lot of speaking and training i come into and news stories when i’m asked by journalists. So why do i do all this? Because the things that the thing that work that pays my bills is consulting, which i didn’t mention. I do that too, but all this other content that i produced, why do i do it? That’s? Because there are two things that i believe very strongly on dh that is, first, that small and midsize charity’s need to be better that aaron a lot of things measuring impact and outcomes and delivering programs buy-in fund-raising, of course, um, in their human resource is work and the marketing, communications, et cetera. And so i i believe that there’s a need to be much better in all those areas. Ah, and others. And second that charity’s deserve help to be better. I know that you’re working incredibly hard and maybe understaffed, maybe under budgeted, underfunded. So i think you deserve the help that you need to be better and those two things together or what? Dr me too produce the content that i do. That is what i believe and that’s. What motivates me? The block post is called what i believe and my blog’s that tony martignetti dot com also a reminder that we are on linked in, and i would love to have your feedback on the show if you’re listening. If a guest was particularly helpful to you dahna future show ideas, you’ll find us i’m linked in that is tony’s take two for friday, may eighteenth, the twentieth show of the year. I wish with me now is dr gen shang. Hello, jan, how are you? Good, how are you? I’m very well. Jen is an assistant professor at the centre on philanthropy at indiana university. She is a philanthropic psychologist. She’s been published in many journals, including experimental economics, economic journal, journal of marketing research and marketing science. Homework has also been covered in the new york times and the chronicle. Of philanthropy, and she is the author of the book fund-raising principles and practice, which is available at amazon dot com, and i’m very pleased that her research in her work brings to the show welcome, jim. Thank you. We’re talking about five words to better fund-raising what was the research that we’re talking about? Uh, it’s, uh, when we study how prime ing people’s idea of more identity come potentially influence, how they give on day when we say more identity, really, what we mend is how carrying kind, compassionate, helpful and friendly people think they are, okay? They’re us interesting. Their moral identity. Yeah. Okay. That’s the that’s. The research will let, uh, what was specifically how did you conduct the research? So this is when during public radio stations on air front drive. I’m sure your listeners are quite familiar with this form of fund-raising this was bloomington bloomington public radio in indiana, right? Yeah, yeah. That steering our billings in radio on their front driving ah, november, where they’re deejays kind of inter interrupt the programming and say things like, you know, here is that i remember and if you could give us this amount and here’s the thank you gifts so people call in and then half of the people who call in they are asked, you know, how are you a newer renew a member of the station? And then they’re thanked for either becoming or being a member of the station and the other half of the donors when they call in there asked exactly the same question, but when there are thanked there think for being kind and carrying member of the station were becoming a helpful and friendly member of the station. Schnoll okay, so what we found is that when people are think with those moral adjective, then they increase their giving, but this is only significant with female, but not mayo donors. Okay, let’s, let’s, be very clear. What are the five words that you used in your research is caring, compassionate, kind, friendly and helpful. Okay, that actually reminds me of the used to be a boy scout. I still have an eagle scout kayman eagle scout. This reminds me of if i didn’t mention i’m an eagle scout thiss reminds me of the scout law you didn’t know the boy scout law, probably unless you have boys. Trustworthy, loyal, helpful, friendly, courteous, kind, obedient, cheerful, thrifty, brave, clean and reverent. So you’ve got you’ve got two or three of those in there? Yeah. Did you? Did you derive your your moral adjectives from the boy scout oath? I scott law. No law, not the oath. That’s, this is the law. Pardon me. This? Sure. Some off of the participants that participated in the orange inal study where these adjectives war generated they were members of the boy kapin. Okay, well, there could be some overlap, but we don’t know if that’s cause and effect that’s just that could just be coincidental. There were hundreds of people who were asked to list all possible adjectives they can possibly use to describe any moral person. And then we could. And the researchers off that really orange? No study collected the most often used adjectives by most people. Okay, i see. Those are the adjective that’s. How you came up with your caring, compassionate, friendly kind and helpful. You okay? Let’s. See, the the research is on ly, but only impacts females. Not so men are not influenced by the moral adjectives. Not the set that we not these five. Hopefully, they’re influenced by the scout law if their boy scouts, because otherwise it’s just don’t be a scout if you’re not going. Teo, reverent and helpful and courteous and kind and cheerful. Cheerful. So, um, but women are the majority of donors, isn’t that right? Yes. Two thirds ofthe most non-profit donors are female donors. Okay, so so using your research, we can impact two thirds of the giving population. Yeah, okay, so these people were thanked using one of the moral adjectives, but they hadn’t, but they hadn’t made their gift yet. So what were they thanked for? They were thanks for calling. Uh, as soon as they were called in. As soon as they call in there. Asked whether they want to be a new member ization or their existing member nation and there, thanks for either becoming a new member or being a member. Okay, so you thank for either being becoming or being a member or you thank for being or becoming a caring, compassionate, etcetera number. Ok, yeah. So do we know whether this applies to written solicitations? Well, we’re we’re currently testing different forms of recon communication and what we do there is you know, you mean one of the key things if people were to apply this technique is not the fact that, you know, they need to write down this five wars, but they need to engage people in thinking about these words. And i think one of the main reasons why our research turned out in the way that it did is because people were asked to answer a question first and that they’re thinking in response to what they think they are already. So when we apply these techniques in return context, what we had to ask people to do is not just to have kind carrying floating everywhere in the letter, but instead only on the renewal forms we want people to say i and then people find their name like gen shang, i wanted to give this much right. And then when i signed my gen shang am finding on those words you’re signing on those words what do you mean? Like they’re the words are below the below the line where you put your name? The words are actually in the in the box, in the background of that box where i started my name. Oh so there’s sort of shaded in the background exact, like a like a watermark. That’s, right? Ok, but this is research. You’re just testing this. You don’t have results from from this written written test yet. Well, actually, we we dio look at me. I’m way behind. Okay, but the result is that, you know, people see exactly the same thing. And half of the people are asked to print their name, almost words. And the other half, i asked to sign their name on those words, and we found a marginally statistically significant results. Where if people signed their name, they give more than if they printed their name on those words. Very interesting. But did you also did you also test that against there? Not being any words. Yes, it’s hyre than not having anymore. Okay, definitely. Just making that clear. Okay. Yeah. Okay, yeah, but but what’s important there is that when people sign their names, they’re more active in thinking about their identity, who they are. But when they simply print, they don’t think about being both kind and caring compassion. People asked much as if they signed that almost stamp their own it and the answer those words very interesting. That is very interesting. So so what’s really driving the effect we think at this point, it’s not necessarily that non-profit professionals know about those words, but they have to think of ways to tap into people’s sense of who they are and then leads those central sons of who they are into those morally, you know, promoted kind of product. What kind of increase in fund-raising did you see in your research? Well, in the first study, it was a ten percent increase in female donor, um and that’s average, you have to say about eighty seven dollars, in the control group where people are simply think and is about one hundred when people are thanked with moral awards and in this direct meaning that we just had it tested it’s about, like a five percent increase, they’re the average e-giving is much smaller because his christmas appeal so the average amount is like thirteen pounds and, um, you know, eighteen dollars, but then the the fact is about fifty upleaf about twenty dollars, okay? And also with women in the only only only an increase for women in the in the writing or that does that apply to men also in the written form that that that that’s okay, so men are not immoral? No, no, at least not in a written sense. Yeah, by no means that i think i’m just extrapolated i’m just taking a natural sametz seems like a natural conclusion for your research is that men in conversation are immoral. Well, not that that wouldn’t be how i know i know what i hope not know you’re. There is a more different it’s, a very different sense of saying something versus we were just not successful in bringing their own sense of morality to the front. So diplomats make a decision such a diplomatic, academic that’s beautiful, but really mentally moral no, of course, that’s an irrational conclusion. I really i think it is our failure on our part. So what we actually would like to test in the future is tap into moral values that male might be more likely to engage in, like, responsible, loyal, strong take leadership pride. Yeah, i think you’re i think you’re wasting your time with those just bein sports and cars i think is and booze, i think that’s where you really should be starting, you know, have a little budweiser icon that people sign and watermark, that people sign over that will that’s going to get that anheuser busch logo. You know those of this where you want to be, corvettes, you know, sign your name over this watermark of a corvette that will, i think, that’s, where you’re going to see market market change in mark changing giving, we need to take a break right now. Gen shang, assistant professor at the centre on philanthropy at indiana university, is going to stay with me. We’re going to keep talking about five words to better fund-raising stay with us. Talking alternative radio, twenty four hours a day. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. Hi, this is nancy taito from speaks. Been radio speaks. Been. Radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. This is tony martignetti, aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Technology fund-raising compliance. Social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting. Talking all calm. Professor gen shang is with me. Jenn, you are a philanthropic psychologist. What is that? Yeah, well, it’s, i’m interested in studying why people do philanthropy and what, uh, doing a philosophy might do to their own life. You know what it might do to their own, like how it makes them feel how it makes them feel. How does that help them discover who they are defined their meaning in life? Okay. And it’s, not a field i’m acquainted with so hominy philanthropic psychologists are there. Well, i only know one of me, but i’m sure they’re so yeah, you had some of these. Have you had some campaign to systematically eliminate all the other philanthropic psychologists? Well, actually, i haven’t done so because i would rather their mohr. Okay, you’re not the violent academic at that. Maybe you were the the one percent violence academic, but that’s, not you. No, i was just you know, i was the first graduate of philanthropic phd from the canal philanthropy. In that sense, it’s, because the field didn’t exist aren’t annoying. Okay, out of the five people that we graduated already from that program, i was the only one who had a psychology background. Okay, yeah. There’s running through your research and you’ve mentioned it just obliquely a few times. I want to spend a little time on it is feeling better, feeling better about giving and and reinforcing one’s beliefs about themselves. So say, say so let’s talk about that. Yeah. So, for example, in this somewhere, i didn’t e-giving research what we did after we did. The experiment on the air is we send donorsearch survey and we asked them on the scale one tonight. How? Carrying. Actually, you think you are and then people silk road number like seven. And then we ask them, i’m on a scale of one tonight. How ideally would you like to become caring? And then people probably circle my i really, really want to become really, really caring. And then what we did is we calculate the difference between the two each we call more identities discrepancy. And then we link this number. Teo the same person’s contribution history to the same radio station. And what we found is that the more females give the smaller. This gap is between their actual and their ideal morally identity. But this relationship does not. Exist for males. So what this means is that the act of giving itself actually can potentially help female donors to rich. They’re more ideals and that’s. Great. Yes. To teo, get closer to what they believe of themselves already. Right? Exactly. Okay. Yeah. Yeah. Um, again, men out. Liars. You know, they don’t care how they feel. They don’t. They don’t have feelings. I don’t know what they’re thinking. They don’t know what they’re not giving that it’s. Unbelievable. What? What a disappointing gender. Well, what they’re thinking, what they’re giving couldn’t really be measured with the set for measurements we have. So i think the next step in my research is trying to find ways where we can find what men are thinking. Right? Well, there’s the cars and sports and booze that you know it’s. Okay, um, let’s. See? So this is academic research that can be immediately applied. And tha the telemarketing part, right? I mean, so is there any reason to think that if if the organization is calling out that there would be any different result? Uh, no, actually, we way are currently conducting any marketing way. I don’t have the results yet. Okay? But because we don’t think there’s any reason why it wouldn’t work so you could be calling out and thanking someone for thank someone for having been a a friendly or kind or helpful donorsearch in the past. And would you consider giving this year? Is that does that? Does that sound right to you? Yeah. Yeah, but what they need to do is they make sure that thing is somehow linked two people’s sense of their donation or they’re being a donor. And that, i think, needs to be set right before they asked people to give again. Oh, right before. Okay. All right. Before you right at the beginning of the park. Or, you know, without knowing anything about the donor without asking them to at least answer one question to engage. Ok. Ok. So a little engagement, but then right before the ask this this thanking right? Using one of the five moral adjectives two out of using two. Okay. Oh, excellent. All right, so you have to use two of the five? Yeah. We never tested just one because we be virality is a complicated constructs he need, you know, multiple kind of ways to get to it, excellent. Okay, so it’s friendly and kind or whatever. Yeah, any two out of five, you know, to avoid driving, okay, and i’m going to say them again. Okay, i understand i’m going to say them again one more time. Caring, compassionate, friendly, kind, helpful. Do not do not go to the scout law, because it will lead you astray. They’ll beam, or that aren’t on the list that then then r this is sort of suggesting that, you know, we should be not so reliant on anecdotes and tales of what good fund-raising is. But try to rely on hard research as much as possible. Yes, definitely. Absolutely. Teo, any coast don’t make a piece of research. Okay. Okay. Where can people learn more about your research? Well, they can first search jin xiang on the web, and the first link comes up. Should be my website. All my published papers are on there. Okay, let me let me just tell people you’re last name is spelled s h a n g, right, gen shang. Ok, go ahead, please. And then we my collaborator adrian. Sergeant who is the only chair anywhere on fund-raising we collaborative lee maintain a public information website and it’s called www dot study fund-raising dot info. Okay, study fund-raising dot info. Exactly. So if if people just go there, we provide updated information about what research is relevant in what domain. And, you know, we update at pure ops degree and there we try to change all the academic language to away. That is more easily accessible. Gen shang is an assistant professor at the centre. On philanthropy at indiana university jen, thank you so much for being a guest. Definitely. Thank you, it’s. Been a real pleasure. Thank you, thank you. Next week, charity transition. We’re talking about making a career transition into charities, but julia bonham’s strategies will also help those who work in non-profits and are looking to make a change within non-profits she’s, an executive coach and the principle of career change for good. Don’t let your employees listen to that go offline maria simple returns she’s the prospect finder, of course, our regular prospect research contributor this month, she has tips for conducting offline research. You know that the best prospect research comes from face to face meetings with people you want to know? Better check us out on facebook, check us out on linkedin on youtube, youtube, it’s, riel, tony martignetti you know you can listen live our archive, check us out on itunes and to get to itunes. To listen to the archive, go to non-profit radio dot net on twitter you can follow me, i’m at tony martignetti the show’s hashtag is non-profit radio my thanks to lynette singleton for tweeting today, she’s, a very loyal tweeter thank you, lynette, you can follow her she’s at s c g, the number four non-profits our creative producers, claire meyerhoff. Sam liebowitz is our line producer, shows social media is by regina walton of organic social media. She’s, the one who keeps all those sites up and functioning and current. And the remote producer of tony martignetti non-profit radio is john federico of the new rules were gonna be remote on june eighth at fund-raising day conference here in new york city at the marriott marquis june eighth. Look for us on the exhibit floor. We’ll be doing interviews for this show. I hope you’ll be with me next week. One p, m to two p. M eastern at talking alternative dot com. E-giving thinking. Good ending. You’re listening to the talking, alternate network, get anything. Thank you, cubine how’s your game. Want to improve your performance, focus and motivation? You need aspire athletic consulting, stop second guessing yourself move your game to the next level, bring back the fun of the sport, help your child build confidence and self esteem through sports, contact dale it aspire athletic consulting for a free fifteen minute power session to get unstuck. 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