Tag Archives: marketing

444: Your Ultimate Communications Toolkit & Automated Fundraising – Tony Martignetti Nonprofit Radio

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This week: 

Your Ultimate Communications Toolkit 
Our 19NTC panel of communicators explains how to develop your communications plan and the core principles you need to abide by. They’ve got templates, checklists and worksheets galore! They’re Vanessa Schnaidt from Cause Communications and Gabriel Sanchez with First 5 LA. 

Automated Fundraising 
Brian Lauterbach is from Network for Good. He reveals how automation can enhance your donor communications, engagement and stewardship. This was also recorded at 19NTC.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:03:26 — 58.3MB) | Embed

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438: Google Ad Grants & The 2019 Digital Outlook Report – Tony Martignetti Nonprofit Radio

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This week 

Google Ad Grants
Our 19NTC panel—including the head of Google Ad Grants—will improve the quality of your Google Ads campaigns and get your website, Google Analytics and Google Ads working together. They share lots of valuable resources. They are Michael Rasko from Rasko Digital Marketing; Jason King, certified Ad Grants professional; and, Michelle Hurtado from Google.

The 2019 Digital Outlook Report
This 19NTC panel, Elena Francis, Charly Jarrett and Jennifer Jones Ingram, helps you get better at P2P, Facebook, team cross-training and adapting tech to your mission. Elena and Charly are with hjc and Jennifer is at Care2.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:04:04 — 58.9MB) | Embed

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433: 19NTC and NTEN & Strong Social Ads On $100 A Month – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2This week:

19NTC & NTEN
We kick-off our coverage of the 2019 Nonprofit Technology Conference with NTEN’s CEO, Amy Sample Ward. She dishes on the conference—including its wonderful food—Portland, and the organization she leads.

Strong Social Ads On $100 A Month
You can have an effective social media advertising campaign on a small budget, if you plan smartly for your targeting, messaging and measuring. George Wīner is co-founder of PowerPoetry.org.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:05:07 — 59.9MB) | Embed

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431: Retain Your Subscribers – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2This week:

Retain Your Subscribers
Is your churn too high? Conversion too low? Credit card problems getting in the way? Robert Skrob is author of the book “Retention Point,” and he reveals strategies to keep your monthly sustaining donors engaged – for life.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:00:30 — 55.6MB) | Embed

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424: Successful Run/Walks & #19NTC – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2This week:

Successful Run/Walks
Emily Parks melds her productivity consulting with her experience in run/walks to give you her best tips that will make your sporting events winners. She’s founder of Organize for Success.

#19NTC
The 2019 Nonprofit Technology Conference is March 13-15 in Portland, OR. Amy Sample Ward, our social media & technology contributor, CEO of NTEN and a Portlander, shares why you need to be there. Hint: You’re reading this. You use technology.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:01:45 — 56.8MB) | Embed

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421: Zombie Loyalists – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2This week:

Zombie Loyalists
Peter Shankman is a well-known and often-quoted social media, marketing and public relations strategist. His book is “Zombie Loyalists: Using Great Service to Create Rabid Fans.” He wants you to create rabid fans who do your social media, marketing and PR for you. He’s got super ideas and lots of valuable stories. I like to play this each year. (Originally broadcast 12/19/14)

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 54:39 — 50.3MB) | Embed

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404: Your Website Redesign & Overmarketing – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Oren Levine, director of innovation at International Center for Journalists; Lisa Ghisolf, founder & creative director of GizmoCreative Factory; and Emily Patterson, founder of BeeMeasure.  

Also, Amy Sample Ward, our social media contributor & CEO of NTEN, Nonprofit Technology Network.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:00:14 — 55.4MB) | Embed

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376: Your Online Giving Plan – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2Tony’s guest this week:

Joe Garecht, president, Garecht Fundraising Associates. 

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 59:00 — 54.3MB) | Embed

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375: Your Donor Experience – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Brian Lauterbach, vice president of programs, impact & sustainability at Network for Good and Lisa Bonanno, vice president of digital marketing at Network for Good. 

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 59:19 — 54.6MB) | Embed

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