451: Inconceivable: That Metric Does Not Mean What You Think It Means & Google Analytics and Google Optimize – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2

This week: 

Inconceivable: That Metric Does Not Mean What You Think It Means 
Take a fresh look at fundraising metrics with Kirk Schmidt and Wes Moon. Kirk is with STARS and Wes is from Wisely. (Recorded at 19NTC)

Google Analytics & Google Optimize 
Learn terminology and best practices for these applications. Should you trust your data? Which reports do you need? What about testing and optimizing? We cover it all with another 19NTC panel: Colleen Campbell from Firefly Partners and Jeannē McCabe at the Center for Reproductive Rights. 

There’s more at tonymartignetti.com 

339: Your Cyber Risk & Beyond Online To IRL – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Marc Schein, risk management consultant with Marsh & McClennan Agency.

Also, Maria Semple, our prospect research contributor and The Prospect Finder.

There’s more at tonymartignetti.com

297: Everyone’s A Winner & Political Giving – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Steve Daigneault, senior vice president at M+R consulting.

Also, Maria Semple, our prospect research contributor, The Prospect Finder, and author of “Magnify Your Business: Tips, Tools and Strategies for Growing Your Business or Your Nonprofit.”

There’s more at tonymartignetti.com

212: Online Testing & In-Kind Gifts – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Cam Robbins, interactive marketing producer for Easter Seals, and Matt Burghdoff, senior account executive at Donordigital.

Also, Maria Semple, The Prospect Finder, consultant in prospect research and author of “Panning for Gold: Find Your Best Donor Prospects Now!”

There’s more at tonymartignetti.com