Category Archives: Episodes

571: Zombie Loyalists – Tony Martignetti Nonprofit Radio

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Zombie Loyalists 
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. This is our annual rebroadcast of a show with very smart ideas for you to think about over the holidays. It originally aired 12/19/14.

There’s more at tonymartignetti.com 

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570: Is A Social Enterprise For You? – Tony Martignetti Nonprofit Radio

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Is A Social Enterprise For You?
What are these and how do you decide whether to take one on—or even consider it—at your nonprofit? What kinds of businesses lend themselves to social enterprise and how do you structure the relationship? Tamra Ryan makes sense of it all. She’s CEO of Women’s Bean Project. 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 51:29 — 47.4MB) | Embed

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569: Purpose Driven Marketing – Tony Martignetti Nonprofit Radio

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Purpose Driven Marketing
Stu Swineford reveals the principles and pillars of purpose driven marketing that will keep your donors engaged and wanting to support your mission. He’s co-author of the ebook, “Mission Uncomfortable.” 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 54:40 — 50.3MB) | Embed

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568: How Much To Spend On Ads In 2022 – Tony Martignetti Nonprofit Radio

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How Much To Spend On Ads In 2022
“The Nonprofit Advertising Benchmark Study” will help you decide what’s the right amount for you to spend on advertising if you want to be comparable to your peers. At the very least, it’s a place to start your research on ad spending. George Weiner explains the study. He’s chief whaler at Whole Whale. Does that make him the Captain Ahab of nonprofit tech? Listen to find out.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 46:21 — 42.7MB) | Embed

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567: Bitcoin & The Future Of Fundraising – Tony Martignetti Nonprofit Radio

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Bitcoin & The Future Of Fundraising
That’s the new book by Anne Connelly and Jason Shim. They share the potential in cryptocurrency donations and explain simply, how to get started. Private keys; public keys; wallets; and exchanges. It’s time to learn what’s inevitably in your nonprofit’s future.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 55:47 — 51.3MB) | Embed

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566: Strategic Plan. Done. Now Pay For It. – Tony Martignetti Nonprofit Radio

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Strategic Plan. Done. Now Pay For It.
It’s a common challenge. The strategic plan is ambitious, but there’s not enough revenue to fund all the future excitement. Sherry Quam Taylor returns to get to the root problems that are holding your nonprofit back from full revenue potential. She’s CEO of Quam Taylor, LLC. 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 57:28 — 52.9MB) | Embed

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565: Risk Management II – Tony Martignetti Nonprofit Radio

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This Week: 

Risk Management II
Gene Takagi returns to complete our coverage of the risks lurking in your employee relations; facilities; events; and vehicles. Also, what to do to keep those risks at a minimum, so incidents don’t hurt your nonprofit. Gene is our legal contributor and principal at NEO, the Nonprofit & Exempt Organizations Law Group. (Part I was on October 4th.)

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 56:04 — 51.6MB) | Embed

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564: The Time For Endowment Building Is Now – Tony Martignetti Nonprofit Radio

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The Time For Endowment Building Is Now
That’s Deborah Kaplan Polivy’s new book. She’s with me to explain why that title is a simple truth. 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 53:23 — 49.1MB) | Embed

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563: Engaged Boards Will Fundraise – Tony Martignetti Nonprofit Radio

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Engaged Boards Will Fundraise
Michael Davidson, the board coach, and Brian Saber from Asking Matters, have teamed up to write the book that reveals how to get your board to fundraise: Engage them. 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:05:22 — 60.1MB) | Embed

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562: Next Year’s Plan For Your Year-End Donors – Tony Martignetti Nonprofit Radio

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This Week: 

Next Year’s Plan For Your Year-End Donors
We’re in the 4th quarter and you’re expecting a lot of fundraising revenue. You want those donors with you next year and beyond. Poonam Prasad has the strategies to make that happen. She’s president of Prasad Consulting & Research. 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 49:35 — 45.6MB) | Embed

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