438: Google Ad Grants & The 2019 Digital Outlook Report – Tony Martignetti Nonprofit Radio

Posted on May 10, 2019 by Nonprofit Radio

This week

Google Ad Grants
Our 19NTC panel—including the head of Google Ad Grants—will improve the quality of your Google Ads campaigns and get your website, Google Analytics and Google Ads working together. They share lots of valuable resources. They are Michael Rasko from Rasko Digital Marketing; Jason King, certified Ad Grants professional; and, Michelle Hurtado from Google.

The 2019 Digital Outlook Report
This 19NTC panel, Elena Francis, Charly Jarrett and Jennifer Jones Ingram, helps you get better at P2P, Facebook, team cross-training and adapting tech to your mission. Elena and Charly are with hjc and Jennifer is at Care2.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 1:04:04 — 58.9MB) | Embed

Subscribe: RSS

437: Reduce Donor Abandonment & Welcome Your Donors The Right Way – Tony Martignetti Nonprofit Radio

Posted on May 3, 2019 by Nonprofit Radio

This week

Reducing Donor Abandonment
From Amazon to Zappos, there’s a lot you can learn from e-retailers to keep your donors in the checkout stream as they make their online gifts. Our 19NTC panel, Matt Scott and David DeParolesa, reveal proven e-commerce strategies to increase online gift completion. Matt is from CauseMic and David is at Give Lively.

Welcome Your Donors The Right Way
Your donors now complete their online gifts at record rates. Have you got in place a multichannel welcome and nurture series to receive and steward your new donors? Our panel will get you started. They’re Brenna Holmes with CCAH and Chrissy Hyre from Innovation. (Also recorded at 19NTC)

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 1:02:36 — 57.6MB) | Embed

Subscribe: RSS

436: Strategic Knowledge Management & Ethics In Your Prospect Research – Tony Martignetti Nonprofit Radio

Posted on April 26, 2019 by Nonprofit Radio

This week

Strategic Knowledge Management
Documents. Data. Projects. Governance. Training. They’re all components of knowledge management and our panel from 19NTC explains how to manage properly. Both returning, they’re Dar Veverka from Urban Teachers and Janice Chan at Shift and Scaffold.

Ethics In Your Prospect Research
There’s a lot of personal and private info available on your donors, volunteers and prospects. Your researcher’s job is to find it. Where are the boundaries? How do you protect it? Maria Semple takes on these and other potential landmines. She’s our prospect research contributor and The Prospect Finder.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 1:01:08 — 56.2MB) | Embed

Subscribe: RSS

435: Grit: Succeding As A Woman In Tech & Great Ideas – Tony Martignetti Nonprofit Radio

Posted on April 20, 2019 by Nonprofit Radio

This week

Grit: Succeeding As A Woman In Tech
Our panel takes on the common challenges facing women in tech as they share their own stories and reveal lots of strategies for succeeding in this overwhelmingly male-dominated career. They’re Marisa Lopez, Sara Chieco, Tami Lau & Aparna Kothary. (Recorded at the 2019 Nonprofit Technology Conference.)

Great Ideas
Also from 19NTC, we get methods for generating strong—even breakthrough—ideas, every day, with help on how to choose and implement the best ones. Our panel is Graziella Jackson & Marcy Rye.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 1:04:26 — 59.1MB) | Embed

Subscribe: RSS

434: Be Accessible & Go Bilingual – Tony Martignetti Nonprofit Radio

Posted on April 13, 2019 by Nonprofit Radio

This week:

Be Accessible
Inclusive website design that builds in accessibility helps everyone, not only those with disabilities. And it helps you with SEO. Our panel uses the example of the MacArthur Foundation site rebuild. They’re James Kinser, from the MacArthur Foundation, and Cyndi Rowland with WebAIM.

Go Bilingual
Oliver DelGado helps you navigate the bilingual balance in print, social and on your site, as we discuss opportunities and challenges. He’s from Levitt Pavilion Los Angeles.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 1:04:33 — 59.1MB) | Embed

Subscribe: RSS

433: 19NTC and NTEN & Strong Social Ads On $100 A Month – Tony Martignetti Nonprofit Radio

Posted on April 5, 2019 by Nonprofit Radio

This week:

19NTC & NTEN
We kick-off our coverage of the 2019 Nonprofit Technology Conference with NTEN’s CEO, Amy Sample Ward. She dishes on the conference—including its wonderful food—Portland, and the organization she leads.

Strong Social Ads On $100 A Month
You can have an effective social media advertising campaign on a small budget, if you plan smartly for your targeting, messaging and measuring. George Wīner is co-founder of PowerPoetry.org.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 1:05:07 — 59.9MB) | Embed

Subscribe: RSS

431: Retain Your Subscribers – Tony Martignetti Nonprofit Radio

Posted on March 23, 2019 by Nonprofit Radio

This week:

Retain Your Subscribers
Is your churn too high? Conversion too low? Credit card problems getting in the way? Robert Skrob is author of the book “Retention Point,” and he reveals strategies to keep your monthly sustaining donors engaged – for life.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 1:00:30 — 55.6MB) | Embed

Subscribe: RSS

430: The War For Fundraising Talent – Tony Martignetti Nonprofit Radio

Posted on March 15, 2019 by Nonprofit Radio

This week:

The War For Fundraising Talent
Rapid staff turnover and high donor attrition are merely symptoms of a larger problem: You’re not treating your fundraisers right. So says Jason Lewis. He’s author of the book, “The War for Fundraising Talent.”

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 1:01:03 — 56.1MB) | Embed

Subscribe: RSS

429: What Does The Data Divulge? – Tony Martignetti Nonprofit Radio

Posted on March 9, 2019 by Nonprofit Radio

This week:

What Does The Data Divulge?
Predictors for planned gifts. The state of online giving. And what to expect for 2019 fundraising. Steve MacLaughlin from Blackbaud shares the data on these topics and explains what it means.”

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 1:02:18 — 57.1MB) | Embed

Subscribe: RSS

428: Your CEO/Board Chair Relations – Tony Martignetti Nonprofit Radio

Posted on March 2, 2019 by Nonprofit Radio

This week:

Your CEO/Board Chair Relations
You, or your CEO, as the case may be, need to work together with your board chair toward an aligned vision. How do you establish it and what if it gets blurry? Aisha Nyandoro shepherds us through CEO/board chair and full board relations, as in recruiting, onboarding, engaging and removing. She’s CEO of Springboard to Opportunities.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 1:00:43 — 55.8MB) | Embed

Subscribe: RSS