Tag Archives: ads

568: How Much To Spend On Ads In 2022 – Tony Martignetti Nonprofit Radio

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This Week: 

How Much To Spend On Ads In 2022
“The Nonprofit Advertising Benchmark Study” will help you decide what’s the right amount for you to spend on advertising if you want to be comparable to your peers. At the very least, it’s a place to start your research on ad spending. George Weiner explains the study. He’s chief whaler at Whole Whale. Does that make him the Captain Ahab of nonprofit tech? Listen to find out.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 46:21 — 42.7MB) | Embed

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438: Google Ad Grants & The 2019 Digital Outlook Report – Tony Martignetti Nonprofit Radio

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This week 

Google Ad Grants
Our 19NTC panel—including the head of Google Ad Grants—will improve the quality of your Google Ads campaigns and get your website, Google Analytics and Google Ads working together. They share lots of valuable resources. They are Michael Rasko from Rasko Digital Marketing; Jason King, certified Ad Grants professional; and, Michelle Hurtado from Google.

The 2019 Digital Outlook Report
This 19NTC panel, Elena Francis, Charly Jarrett and Jennifer Jones Ingram, helps you get better at P2P, Facebook, team cross-training and adapting tech to your mission. Elena and Charly are with hjc and Jennifer is at Care2.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:04:04 — 58.9MB) | Embed

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437: Reduce Donor Abandonment & Welcome Your Donors The Right Way – Tony Martignetti Nonprofit Radio

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This week 

Reducing Donor Abandonment
From Amazon to Zappos, there’s a lot you can learn from e-retailers to keep your donors in the checkout stream as they make their online gifts. Our 19NTC panel, Matt Scott and David DeParolesa, reveal proven e-commerce strategies to increase online gift completion. Matt is from CauseMic and David is at Give Lively.

Welcome Your Donors The Right Way
Your donors now complete their online gifts at record rates. Have you got in place a multichannel welcome and nurture series to receive and steward your new donors? Our panel will get you started. They’re Brenna Holmes with CCAH and Chrissy Hyre from Innovation. (Also recorded at 19NTC)

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:02:36 — 57.6MB) | Embed

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434: Be Accessible & Go Bilingual – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2This week:

Be Accessible
Inclusive website design that builds in accessibility helps everyone, not only those with disabilities. And it helps you with SEO. Our panel uses the example of the MacArthur Foundation site rebuild. They’re James Kinser, from the MacArthur Foundation, and Cyndi Rowland with WebAIM.

Go Bilingual
Oliver DelGado helps you navigate the bilingual balance in print, social and on your site, as we discuss opportunities and challenges. He’s from Levitt Pavilion Los Angeles.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:04:33 — 59.1MB) | Embed

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396: Storytelling II and Test Quest – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Miriam Brosseau, chief innovation officer for See3 Communications.

Also, Nick Garcia & Jack Hilson, both senior account executives at Mal Warwick Donordigital.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 1:00:31 — 55.6MB) | Embed

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395: Storytelling and Free Facebook Fundraising – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Steve Jacobs, managing principal at Precision Strategies, and Kristina Villarini, digital director for Lambda Legal. 

Also, Julia Campbell, principal of J. Campbell Social Marketing. 

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 1:00:23 — 55.5MB) | Embed

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389: SMS Fundraising II & Digitally Track Your IRL Work – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Meredith Begin, mobile strategist at Upland Mobile Messaging, and Ellen Pascale, mobile marketing manager for The Humane Society of the U.S. 

Also, Emily Patterson, founder of Bee Measure. 

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 1:00:59 — 56.1MB) | Embed

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379: Your Messaging Campaigns & Are You Cheating At Social? – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Michael Sabat, founder of @mssg.

Also, Amy Sample Ward, our social media contributor, CEO of NTEN, Nonprofit Technology Network and co-author of the book “Social Change Anytime Everywhere.”

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 59:26 — 54.7MB) | Embed

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376: Your Online Giving Plan – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2Tony’s guest this week:

Joe Garecht, president, Garecht Fundraising Associates. 

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 59:00 — 54.3MB) | Embed

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