183: Successful Software Selection Strategy & Storify and Quora – Tony Martignetti Nonprofit Radio

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent you know me, i’m your aptly named host it’s friday, october eighteenth, twenty thirteen and very good to be back in the studio after a hiatus last week. Oh, i hope you were with me last week. I’d suffer ortho static hypertension if i were forced to endure the knowledge that you had missed, i had a great interview, but i didn’t get the job, suzanne felder, a consultant in outplacement at lee hecht harrison, said there’s more to getting a job than having a good resume and interview, we talked about research panel interviews, dodging the salary question and what to do in the last thirty minutes before your interview and storytelling. Rochelle shoretz, founder and executive director of shark share it shared ideas on identifying and supporting storytellers and why it’s all worth your time this week e-giving tuesday, rachel hutchisson with blackbaud and anastasia dellaccio from the united nations foundation share the history of giving tuesday and how easy it is for your non-profit to get involved with this international movement on december third of this year, and that was recorded at be become just late last month. Also new low facebook reach has your facebook page reach plummeted? Amy sample ward, our social media contributor and ceo of and ten the non-profit technology network, we’ll explain what the heck is going on with facebook page reach and what you can do about it, plus her sixty seconds style stop. Of course, between the guests on tony’s, take two reply cards that your planned e-giving donors can actually reply on. We’re sponsored by rally bound software for runs, walks and rides. They are a partner for giving tuesday, and they’re offering something valuable. I’ll explain that later in the show, i welcome them to sponsorship. Now we have the interview on giving tuesday recorded it bb con here is that welcome to tony martignetti non-profit radio coverage of bb khan twenty thirteen, where outside washington dc and national harbor, maryland at the gaylord convention center with me are rachel hutchisson and anastasia dellaccio we’re talking today about giving tuesday. Rachel is director of corporate citizenship and philanthropy for blackbaud and anesthesia is outreach and special initiatives officer for the united nations foundation. Ladies, welcome to the show, we’re having our pleasure to have you, rachel let’s, start with you. What is giving tuesday e-giving tuesday is a wonderful movement. That’s really designed to get everyone individuals, organizations and businesses involved in giving back anastacia can give you a lot better detail, but the whole idea is that if we can have black friday and cyber monday, two days committed to shopping, then we need to have giving tuesday, which is the opening day of the giving season committed to giving back. Ok, when is that? It is december third, which for people in the u s is the tuesday immediately following thanksgiving. Okay, how did e-giving tuesday come about? Where is it from? On stage? You want to be sure? So you know what rachel said earlier? You know, you have these two days after thanksgiving that are really about shopping and commerce and buying presents for people, which is great it’s great it’s, great for the economy, but we wanted teo and matthew bishop and henry tim’s of the the ninety second street. Why i kind of came up with this idea that it’s important to bring personal philanthropy and philanthropy and giving and volunteerism back into the holiday. Season back into the holiday spirit. You know, a lot of a lot of people do a lot of there there giving it the end of the year on dh it’s kind of thought about is an afterthought. So why not preempt that and use it as a way to open up the holiday season by giving back a little bit as well. So the idea this this whole idea came about and you know it, it’s just a way, teo, to really be able to bring people together on one day which this year’s december third mark your calendars. It was a way to unite people all around the world about philanthropy and giving back, and you don’t have to just donate. You can donate, which is great for your favorite cause. You can you can volunteer. You can work at a food bank. You could do a clothing drive or you, khun, go on to some websites of a lot of our great partners like unicef and purchase wonderful gifts that also give back at the same time. Okay, there’s a way for non-profits to take part in giving tuesday to promote it to their constituents. What can? They do? Yeah, absolutely. I mean, giving tuesday is really just there is a platform for good essentially it’s a megaphone for for the great work that people are already planning. So as a non-profit you, khun join and you could just plan to do some sort of online fund raiser, you know, offline fundraiser, whatever it is that you want to do to be able to highlight, you know, you’re giving programming that you probably already have planned around the holidays anyway. You can also be a corporation or a small business or an individual, and just plan something that would benefit a five a one c three or you could just volunteering your time and and and host of fund-raising yourself or do a book driver, you know, work with your kids to clean up a local park. It’s it’s kind of for anyone it’s it’s an absolute no barrier entry there’s no cost for entry. The only benefit is is that it’s a great way to be able to highlight your work. Rachel, how did well, how long have we had? E-giving tuesday’s e-giving tuesday. Launched last year. If this is the second year on blackbaud is very excited to be both a founding partner working to convey and help share the love, help everyone get involved in the movement and then also to do some very specific things ourselves. The whole goal for us is that we believe in philanthropy, we believe in giving, and we would love to see that universe of people who are giving and serving be bigger and giving tuesday is away, particularly through social media, to reach people who are maybe not engaging in the world of philanthropy. It amplifies it so it the goal is to try to reach deeper into the audience. Okay, why don’t we talk a little about what blackbaud is doing as a founding member of e-giving tuesday? Sure, so we have a lot of things planned. It blackbaud forgiving tuesday, and our philosophy comes from trying to reach all the different audiences that we work with, so that will be important for our listeners, some of whom are blackbaud clients, customers, some or not, but our audience is small and midsize non-profits right, so it’s really for anybody, whether you’re thinking about you as an individual person, whether you’re thinking about you working within your non-profit but first and foremost, we want to share the news about e-giving tuesday with a non-profit market just so they’re aware of it and they have an opportunity to engage, we’re working specifically to share the news with our customer base here it bb khan and also very specifically we’re hosting a three part webinar siri’s the tuesdays leading up to giving tuesday in november and it’s about year and fund-raising because people often ask, well, what’s giving tuesday it’s just a day, but what it is it’s an opportunity to really amplify what you’re doing and to weave it into the very, very important year and fund-raising plans that you have, so we have matthew bishop from the economist henry tim’s from the ninety second street y and adam hers from gentleman joining us on those shows and then different organizations like the san diego zoo talking about this is what we do for year on fund-raising and this is how we use giving tuesday to help with that because it’s, not something you really just duitz completely in a silo, so we’re doing it this siri’s to help people understand help non-profits understand what they may do. Another audience that we really care about is our employees so blackbaud has twenty, seven hundred employees, eighty one percent of them volunteer their really engaged and so we’re looking to them and saying us people have an opportunity to say this is what i’m passionate about take a picture of it, put it on instagram, we’re going to scroll it on our website, you know, just tell us how you choose personally to give back so those are a couple small to midsize businesses, another were a midsize business, so we do. I run corporate citizenship in philanthropy, and we do a lot of things to give back to the world, and one of the things i’ve observed is that businesses really do want to engage in their community, and often they don’t really know how to strategically think about it. So on giving tuesday this year, we’re launching business doing good dot com, and it is a resource for small to mid size businesses tto learn about how they kind of build that give back function into their business. Where will we find the weapon? Our siri’s that that’s the three tuesdays leading up to december third if you look a tte blackbaud website www dot blackbaud dot com forward slash e-giving tuesday there’s a landing page on the site there’s also well, cards, baby con but him and it will allow you immediately to register for the three. Okay? And of course they’re free, right? Absolutely free it’s thought leadership, it’s it’s educational content just to help anybody who is interested in a station you have ah, let’s, talk a little about some ideas that non-profits might used t engage. I mean, i know you said wide open really no barriers, but let’s, get into some specifics you know organizations are doing or that you think could be really useful. Sure, i’d love to highlight some case studies of some of our great partners. And i just also want to know at this point where we’re at about twenty, seven hundred partners, which is where we were when we finished last year. So quite a big feet, people are, you know, jumping on the bandwagon and that’s great. But i think part of what blackbaud is doing, which is really interesting is that a lot of our partners came to us after and i said, how can i maximize my e-giving strategy this year. How can i stand out from the crowd? And and so, you know, there’s, a lot of great organizations, the u s hockey foundation is going to be drawing attention to fund-raising of fans by creating an interactive map. And different states are going to turn colors red, white and blue according to how much money has been raised which is a really interactive way to engage your donor base and, you know, engaged more of a donor base who want to see thes interactive and the state’s changed colors. So about that that’s that’s kind of it also makes it a competition. Absolutely. You england states so i could see maybe competing against each other. The the four corner states out in the west might be competing. Okay, friendly state competition. Okay, us airways. They’re going to be activating their miles for hope programme making sort of a mile matching campaign. Discover is going, teo, say a lot more about the mile matching campaign. Yeah, so as people fly there, going to be donating money back-up teo their cause okay, discover is going to be doing a two percent match program of donations and they’re also doing an employee activation campaign, which is great because i think when you’re thinking about corporate, you can give back, you know, to the causes that you’re partnering with, but it’s also great to be thinking about how can you activate your own employee base last year for the u n foundation? You know, beyond having our various campaigns girl up, shot at life, nothing but not doing their own fund-raising initiatives as well. Well, what was the last one? Nothing, but nothing but nets and shot at life. We had a really clever employee activation where we’re never allowed to wear jeans, and if we donated and show that we donated to any cause that we wanted to, we were allowed to wear jeans for the day. So for us, that was like a big deal, and one day it was just giving tuesday only about a week. I mean, you’re the week leading up or something. Now only one day maybe you give every single day leading up. You know, i’ll have to bring that strict there the u n foundation one day. Okay. Talking alternative radio twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. 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Ivory tower, radio, dot com e every time i was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com dahna what other ideas? Some other ideas yuen women is going to be kind of bridging the gap between the international day of eliminating violence against women and international human rights day and since it’s, it falls right e-giving tuesday falls right in the center there going to be doing a huge online campaign around that i’m with a lot of creative steps, so definitely encourage people to look out for that. Um, i know a small charter school in washington, d c called creative minds international, they’re going to be working with a lot of other small organizations to put together and in person fund-raising event, which will be a really exciting way to kind of bring people in. And, you know, you talk a lot about with giving tuesday the whole offline aspect of, you know, really bringing people together around a specific day, combined with the online aspect of taking the social media to really make an impact kind of white, much wider than your community. Another great thing that we’re really excited about this year is that last year, at the end of giving tuesday, we had countries writing us and tweeting us, saying, how can we take this beyond the us. How can we how can we take this to our own country? So we’re going to see a lot of giving tuesday going global, which is super exciting? We really encourage, you know, organizations and countries at this point to take our logo and personalize it and make it their own. So we’re seeing giving tuesday australia, canada, singapore, mexico, england, it’s going to be really cool any other the asian countries we have a lot of listeners in korea, china, japan, any of those, you know, and nobody, nobody that we’ve had officially sign up per se doesn’t mean the conversation’s aren’t happening, and obviously we can’t manage the world and what we’re seeing actually another really cool thing that’s happening is tthe e u n u n d p is going to come on as a partner, um, and and that’s going to be a really great way to take this into some of the most remote communities in the world, so we’ll definitely see a lot of asia, but, you know, we can’t kind of personalize and cultural eyes the messaging for the world from a u s perspective, so i think it’s really important to bring in those cultural sensitivities and, you know, as as e-giving tuesday’s does start to move in asia, you know, people don’t give in the same way all over the world and people don’t, you know, and even just saying, give around the holidays? Well, in england, the holidays are when you take up and go on vacation. So, you know, it’s very important that each country takes the messaging and makes it their own, and and i’m really excited to see that that this is going to become a global time when the world can come together and really move the dial on giving rachel so it looked like you wanted to add something more about the international expansion. No, i was just thinking, i know a f p international, the association of fund-raising professionals is working with isn’t imagine canada in canada to take it across canada, and the thing that, you know, i’m sitting here nodding about is that that e-giving tuesday is a movement it’s, not something that’s bound by geographical borders, and so of course it should be everywhere, and i love the fact that it is up to each person. Organization or company that engages toe add their meaning to what giving tuesday means to them. So it really gives them a way to amplify our give voice to what they believe, what they’re passionate about, and that makes it i think, easier to translate it into other cultures. Sure, in the us, we think of it, you know, it’s predicated on these days following thanksgiving, us thanksgiving, but it’s a concept that’s so easy to grasp. Now i have heard some hyre maybe maybe criticism or just really questioning of e-giving tuesday, people not really seeing the the reason other than it’s just a day in the season, not not seeing the why, why it’s then versus some other time any what do you hear challenges of the concept? And and i guess they were also questioning what’s the impact what’s actually getting done. I’m stage, you’re sure? Well, you know, i think if you look at the commerce state, you know, you have sales around president’s day you have sales around labor day, so it’s something that happens perennially so why can’t give it? You know, people before e-giving tuesday would just give it the end of the year so now we have giving tuesday and hopefully, you know, maybe people think to give every tuesday or the think to give every day, but what it is is a call to action and it’s just a time to bring everyone together. And i mean, even i guess if you’re just thinking of the perspective from the united states, really, at the end of the day, we’ve got these cybermonday black friday, two days dedicated to shopping and that’s, fine, but, you know, the holidays are about giving and giving back and thinking about people who are not as fortunate as as all of us, and if we can create a marketing campaign and, ah, an online campaign around just giving in philanthropy, why not? I don’t think it’s a bad thing at all, i think it’s an all inclusive thing, and we’re there, you know, not there’s, no there’s, no payment to be a partner, anyone can be a partner. My job at the u n foundation and is part of the giving tuesday campaign is really to just be a megaphone for the world and so highly what other people are doing to do good in the world and give back and so i think, it’s a fantastic rachel, do you want to say something to the people who question e-giving tuesday? Well, i think it’s a valid question, i mean, here we are in a sector that’s very concerned based on donor interest in looking at the impact of a gift, and we want to show data that shows that we’re we’re moving things in the right direction. It’s it’s a hard thing to do, you know, on a grand scale when you’ve got all of these organizations do in people doing their individual things to know exactly how much has changed, but one of the things that blackbaud is doing as a partner and we we did this last year, we’re doing it again this year is that we host a lot of data, so we manage a lot of non-profit status, so we will look at how much has brought in on giving tuesday, how much is processed through our systems and fund-raising and we will look at that same day so many days after thanksgiving the previous year, and we’ll say, we can’t tell you that it was up by x percent or down or the same or whatever it is, and then then we’ll have to look at the end of the year and say, well, what did your end do? Because maybe it’s just people are giving earlier, you know? So it’s a it’s a data analysis question, but we are going to have some data that shows what did it actually as a proxy, what did it affect that day? Yeah, yeah, and i would like to add, actually, that according to blackbaud last year, online giving actually increased fifty three percent in one day and the previous from the previous day. Yeah, this year and and, you know, we’re managing and paying close attention to a lot of real time data because a lot of people, because it was such an online, heavy campaign, you know, people tweeting and instagramming the results, so we’re looking at actual real time data people saying, you know, by eleven o’clock oh, we’re now up to twenty thousand dollars and by two o’clock oh, we’re now up to forty thousand dollars, so you know, i have i have pages and pages of these tweets that i copied and pasted and collected a czar. Own just general, you know, real time reporting data. And, you know, it did move the needle for a lot of people for sure. Where is the site, rachel? Where waken is their eyes, their site where we can see the twenty, seven hundred partners so far that stasia mentioned it’s e-giving tuesday dot orc. Okay, okay. Excellent. And that’s, where somebody would go if they would like to become involved either at the charitable level. I mean, with non-profit level charity level as an individual about for ah, company. Same same thing e-giving tuesday, dot organs for individuals, companies. Non-profits whoever wants to get involved and, you know, the folks that giving tuesday are great. If you’re interested in getting involved in you, you need a little bit of more information, you know, just call them, talk to them and it’s about bringing more people into the circle. Go ahead. And in addition, you know on our website there’s there’s a lot of great information. It and including some great tool kits which have everything from sample press releases. If you want to pitch your own local media, tio all of the logo’s ideas just kind of the whole you know, q and i obviously so anyone who’s interested can download the tool kit, you know, you just have to sign up kind of right, you know, two or three sentences on what your plans are. I think that the people who also gained the most put in the most and you know, where there is a resource. So if you want to write block posts for us god, if you’re last year we were we were we were really lucky we had the cities of philadelphia and los angeles and chicago and new york actually proclaimed giving tuesday in their cities. So we’re encouraging people to reach out to your local cities and get a proclamation. We have tool kits for that, you know, there’s many ways that you could get involved. We also, you know, probate what rachel said before it’s a movement and what made it so successful last year was we put together a whole group of people caught our social media ambassadors, which are just individuals who really wanted to get more involved in spreading the word, and we have weekly and bi weekly calls to action. We have google plus hangouts we have. Our blogged, you know, write us if you want to if you wantto do a block post for us, fine, if you want to host a google plus, hang out on on giving or small business and giving our or csr whatever it is we’ll support that will amplify it. You know, whatever you want to put in will be there to make sure that your strategy is highlighted and that you can maximize your results for giving tuesday this year. Okay, assume on twitter the hashtag is giving today it is and i was just going to mention that e-giving tuesday hashtag isn’t just active on and around giving tuesday, it’s got people tweeting, you know, all the time i have a column in my tweetdeck e-giving tuesday and i watch it every day and people are sharing their stories about the pledges they’re making the success that they’re seeing and their excitement and it he you see these things from australia and other places and you can almost watch how it’s spreading by watching the twitter feed rachel, we have another five minutes or so. What more would you like to say that i haven’t asked you about? E-giving tuesday well, you know, personally giving tuesday is important to me because a lot of the things in the you know, e-giving world, they’re kind of parameters about how you have to engage and what size company you are or what size non-profit you are whether you have a lot of infrastructure, so i love that it’s something that’s really based on enthusiasm and passion, and that was really also the impetus behind the site that we’re launching business, doing good dot com that that a lot of businesses that resource is that are available to them to build giveback programs are really aimed for fortune five hundred companies, you know, the conferences, the resource is the studies and so as a mid sized business blackbaud very interested in helping other other organizations because seventy nine percent of the people in the us who work for business work for small to midsize business, and so we want to help those businesses in all those many communities understand that they can have a really intentional way tto handle something that can sometimes be a problem, you know, people coming to them and asking them for gifts and asking them for products and and how they can not only handle it, but then also make it something very exciting. Um, it’s something that’s important to their employees, and we’re just trying to take that model of employee engagement and excitement and passion for service that we have a blackbaud and taking it and sharing it with so many other people who are so interested in that as well and making it something doable. So i’m personally very excited about that launch and what better day to launch it on giving tuesday? So we’re looking forward to december third excellent anastacia anything you want to leave us with a couple minutes? Yeah, i also just want to let everybody know that the twitter handle is at giving twos so you can follow yeah, oh oh the handle the handle at giving tio tio yes, okay e-giving the hashtag is giving tuesday, you know, like us on facebook and we’re always open for creative ideas as well. So if you have any ideas on really interesting activations that we could do on giving tuesday or leading up to it, let us know and again, you know, we wantto make this all inclusive crowdsource. Successful campaign so, you know, if you want to host the google plus hang out, let us know if you wantto contribute to the block, let us know if you want your city to proclaim your you know, their city e-giving tuesday, then let us know we’re always open to share our own ideas and case studies, and we just want to make it a collective success, and that can only be done, you know, in tandem with our non-profit corporate partners and individuals who were passionate and so were really, really looking forward to this year. I’m so excited, it’s going global, you know, i work with the u n foundation, so for me to be able to see philanthropy kind of going into the hands of the world is very exciting thing, and i’m just i’m just proud to be part of this. This opening to the holiday season, rachel hutchisson is director of corporate citizenship and philanthropy for blackbaud and anastasia dellaccio is outreach and special initiatives off xero for the u n united nations foundation ladies, thank you very much. Thank you. Thanks very much for sharing. Giving tuesday with us listening to tony martignetti non-profit radio coverage of bb khan twenty thirteen outstanding i was very glad that we got that interview and that we could do it now. It’s a perfect time for you to be thinking about e-giving tuesday and looking at giving tuesday dot or ge we have a lot of listeners were joined sort of in the middle. I’ll be posting my takeaways on the facebook page and also you can always catch the podcast if you didn’t hear everything live that you want to do there’s information on listening to the podcast ah my blog’s at tony martignetti dot com tons of live listeners hesburgh heights, new jersey. Greenville, south carolina. Livonia, new york. Baltimore, maryland. Statesboro, georgia. Loya and san jose, california, new bern, north carolina and those are the on ly the us ones. I’ve got pages and pages of live listeners. The pages are only like four inches by five inches, so but they’re not the tiny little post it notes like one inch by one inch. I’ve got multiple pages of live listeners hang in there, we’ll do more live listener love we come back, it’s, tony’s take two and then has your facebook page reach plummeted. Amy sample ward is going to explain. What’s happened and what you can do hang in there. You didn’t think that tooting getting dink, dink, dink, dink, you’re listening to the talking alternative network duitz get in. Good. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Hi, i’m lost in a role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun. Shine the light on all aspects of music and its limitless healing possibilities. We’re going invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. You’re listening to the talking alternative network. Schnoll lively conversation. Top trends and sound advice. That’s. Tony martignetti non-profit radio. And i’m janna agger’s, senior vice president, products and marketing from blackbaud. Time for tony’s take two this week, i blogged can plan giving prospects reply on your reply card as you do your u n mailings, i hope you will make sure that your planned e-giving reply cards are user friendly for your older planned e-giving prospects. We’re talking about folks in their seventies, eighties nineties. If you’re asking them to fill in information like their name, their email address, mailing address, there needs to be enough space for them to run right on the reply card because those older hands can have arthritis or have other pain or just be shaky for some reason. So you need me to make sure you have lots of vertical and horizontal space on your reply card so people can write in that space, and that means lots of space between the lines and make sure that the lines are long enough. If people can’t use your reply card because it’s too small, then what would you expect is gonna happen? They are probably not going to pick up the phone to call you there, probably going toe throw the reply card away and you will lose a touchpoint and you’ll never know where. That point may have lead there’s more about that on my blood at tony martignetti dot com that is tony’s take two for friday, eighteenth of october and the forty first show of the year. Always my pleasure to welcome amy sample ward she’s, the ceo of non-profit technology network, and ten she’s, our regular monthly social media contributor. Her most recent co authored book is social change, anytime everywhere about online multi-channel engagement, you’ll find her blogging amy, sample, ward, dot or ge, and on twitter she’s at amy r s ward every step a word. Welcome back. Thanks for having me back. It’s. Always a pleasure. Um, you know about your before we dive in about tony take to that is a huge pet people for me. Because i i am i have no arthritis, at least yet. Knock on wood in my hand. I think that i am able to write pretty small, but i can never fit my name or my email or anything on those cards. And sometimes i feel like okay, well, i actually give you money now or i can’t, you know, sign up on your letter or sign your petition because i can’t write my name in there. Yeah, just don’t give enough space and opportunity, okay? I thank you. Thank you very much. Let’s, talk a little about giving tuesday just just briefly, because that was our last segment. Yeah. What are you? What are you seeing around giving tuesday? You know, i think it’s i mean there’s a lot more excitement this year of many more organizations are going to be participating, which i think is great because if you have an opportunity to kind of jump on existing excitement or passion, or put your throw your name in on a large scale marketing effort than great, go for it. But a lot of questions are coming at least tacit and ten, similar to the questions that we see from organise a when they’re participating in a e-giving day that maybe their, you know, their state or their region has organized e-giving day where? What? What do we adapted? Judith do if a bunch of people that we don’t know find us through this effort or come, you know, out of the woodwork and don’t make for the mm how do we keep them engaged? What are we supposed to? Do with afterwards because for many organizations participating in giving tuesday, they’re not doing that in lieu of a year end kapin campaign. They’re just kind of launching their year in campaign at that point. Well, we know not burn those do people out, but i immediately then saying, awesome, you’ve donated now you’re part of our year in campaign and getting all these emails to keep giving when maybe you’re a brand new person. Um, so those are those are the questions, but for us, you know, the answers of the recommendations are similar, too, like we do when when states have e-giving they or just general best practice for fund-raising an engagement, and that is you have to be segmenting those people you need tio have ah away a system to save people came in. This is their very first time ever donating to us. Maybe they hadn’t even been really on your list, but, you know, they’re friends had promoted you or something like that kick those people into a separate email campaign, so they’re not necessarily a meeting bombarded with give five more times before the end of the year, but, you know, have a chance. To get to know you learn more about the work, figure out why it was that they donated the first time the men eat them towards, you know, another gift in the future versus automatically treating everyone on your list. It’s very good that that non-profits air thinking about what they’re follow-up is going to be what their engagement strategy is going to be for the people who might join them on giving tuesday. That’s very encouraging, yes, for sure, but i think it’s because they know that that’s the critical piece, right, whether it’s engagement with an advocacy tilt or engagement with fund-raising killed it’s be more or less easy to go out there and a big, splashy campaign and get a lot of, you know, time, engagements that peace that is most critical is that third where people really air like, okay, great. Now i’m now i’m going to follow this organization. It wasn’t just a one time my friend asked me to give it was this big bang, and i gave five dollars, like, i’m going to give five dollars every month now or whatever that is so realizing that it isn’t just great, how do we? Get that second and third and fourth engagement that has to come through a plan, and you have to have a strategy well ahead of time so that you can segment them out or know what kind of mess did you want to follow up with? We know that amy is breaking up a little bit, amy, you probably can’t hear, but i know she’s on skype this this month, andi it’s not i’m not on skype or you’re not my normal, you know, you are it’s a little it’s a little break up. Not that we can’t understand, you know, but like, ah, what are those things called syllables? A syllable drops out every every couple of words. It’s, it’s really? Just about that. So i will not move or gesture to wildly in case it is interfering with the phone line. Okay, actually, that last sentence was just perfect. So whatever you did, whatever operation you’re in, one leg on the ground and your left hand on your head on your right hand holding your nose don’t move. All right, okay. Facebook reach. I’m seeing a lot of non-profits concerned about facebook reach dropping let’s first. Define what? Reach let’s, find a couple terms. First, what’s reach. Okay, great. I was worried when you said let’s, plant a couple terms. You were going to start with facebook, so waken. Start with what’s. Reach easily on that is a ever changing, algorithm based metric. So facebook has all kinds of individual components that go into this massive algorithm to output this one magical, mystical number called reach and it’s. It’s it’s a moving target for many organizations and recently, as they did a bunch of components in that depends, you know how they’re going to allow your post tohave organization there’s all different kinds of things happening with their content with exgagement because ultimately people can’t engage with a post that never showed up at his feet or you know that they never got to see right, and we’re talking now about reach this is on your not your personal pages is your organization page that’s where pedrie, exactly. So not your own profile when you log in, but if you manage a page, you’ll see the real ok, you mentioned engagement and, you know, i’m quick to put you in jargon jail, but let’s define engagement, so engagement in this sense as faras the pieces that are getting influence reached those pieces that fall into that huge algorithm that facebook’s using to determine if they push your post out or not, you know who gets to see it are a couple pieces that i’m calling engagement because they like the bucket term of people liked it, or they commented, or they shared, you know, they interacted with that. Post and the more that that happens, the more that they assume people to see that post and the further they push it, so the more reach it gets, okay, that makes sense to me that makes sense. Now, the number of factors i saw something on the order of over one hundred thousand variables going into this reach algorithm, yeah, merry myth, who is a great social media blogger resource, if you don’t know mary-jo myth she did post that there’s, you know, over one hundred thousand components to that algorithm to determine in just what you know who is going to see it or how far their reach is going tio going to go, you know, facebook’s determining that i have no o stand evidence to say yes or no on that number, but in serious, i totally believe that because the pieces that are going into it things like when was the last time i interacted with that pidge and if it was a year ago there, you know, facebook is a men that i’m not interested in seeing the updates from that page who but there’s a lot of catch twenty two in the algorithm because maybe i haven’t seen the pages updates in the air because facebook didn’t show me the update in here that’s why i haven’t seen them on dh so some of those pieces, even though they sound like catch twenty two’s within the facebook system organisations have the opportunity to try and disrupt that that catch twenty two by, you know, if you have post that you you say you posted a photo on your facebook page to get people to answer and and vote on something who, you know, whatever your post, maybe and then you have it on your blawg. Or maybe you put it in your newsletter, don’t just point people back to your website, but say, you know, give them the choice to also click through facebook to vote on or, you know, comment or whatever that post may have been about so that way, even if those people in within facebook nitpick dated in a while, if they’ve through and now they’re on the page, you know, on facebook, great now facebook system is saying, you know, all these people checked out the page today looked at this post, we’re going to put them back at the top of the list of people who are interested in the page, you’re kind of, you know, trying to stop that. That inward inside facebook circle. That’s not catching those people. And we’re going to take a break a little early to give you a chance to call back. So we’re going to go to break and with a little live listener love to give you enough time. Tio, make sure that you, you get re engaged with us by phone, so well, we’re gonna continue this conversation with amy. Sample ward on the facebook, reach plummeting and stay with us. You’re listening to the talking alternative network. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Buy-in have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s, monte, m o nt y monty taylor. Dot com. Talking alternative radio twenty four hours a day. Dahna let’s, do some live listener love florence, mississippi is on join us. Thank you for joining mississippi live listener love out there. Charleston, south carolina keyport, new jersey and flemington, new jersey. I remember the flemington for company. I wonder if that’s still there when i was growing up, it was a very big for company involved. Let’s go abroad, soul and ansan korea always wishing you an you haserot adelaide, australia, kanagawa, tokyo miyoshi, japan live listener love to you konnichi wa mexico city checking in love that beijing, guangzhou and shanghai china ni hao. And there are other countries as well. We will get to you, i promise. Always sending live listener love any sample ward is back. Hopefully we i think we have a little bit of connection this time and we’re going to continue our conversation on the facebook facebook page issue amy is is in ten seeing a difference in its page reach? Definitely. So i think this could be the first time in history in which cell phone has a better connection than death phones. However, it is better now. Okay, good. I’m glad it’s better on di will continue to not move out. Of this position. So julia and i do is one of the intense dafs we pulled up from different charts and graphs to try and compare about a month ago versus last month, where a lot of people have reported seen the difference kind of kick into their pages, and and ten similarly has seen a really big change and what’s interesting and both best cantor talking about her, you know, best cantor page versus personal profile as well as jeremy piven’s talking about the foundation centers pages, all reports a similar result that intent has seen, which is overall the average. You know, if you’re just looking at everything taken into one big bucket, the average reach for the engagement so things in your brain begins, i thought the same, but when you look at it more post by post here, granular levels it’s one thing that huge, and then the rest is well below normal instead of having a little bit more middle of the way, and then everyone about something that doesn’t fit there’s something that maybe does a little bit worse. But now that the average is staying the same because one code out of many just get ready. Better than ever on then, all the rest, really low that’s, not that’s, not good, right? Because, you know, for many organizations, you may just be looking at the average and think, you know, we’re not impacted by these changes. But really, you’re just having one post that a lot of people saw the rest of really low and you’re missing out on, you know, bringing those other posts up, figuring out what was working about that one that did really well. So for us, what we’ve seen with pacific coast that have done you’re far better, like just to rattle off some members. You know, there was a couple pose, like one each day where that reach was three hundred and eighty, three hundred sixteen, five hundred and fifty. And then the next day, over two thousand years ago, out of nowhere. And so what is what’s unique about that one that had over two thousand? So the other ones all included either an image or a link, and again that’s, because even if you include a link it’s gonna pull in a one image from that, you know, web page from the source of the length, which traditionally, everyone, you know, that old baseball glove, those images make sure you have a picture or a link or something, but the one that had over two thousand, which just just a text post it just said my organization’s most important measure of success is blink, you know, prompt for people toe fill in the blank and, you know, have some conversation in the comments and that one did so much better again. Then you start looking through the previous week. Everything. Has a picture or a link, you know, anywhere between three hundred, one hundred as far as the reach and then oh, one that’s just attacks and it again nearly two thousand you and i probably read the same post by mary smith. And by the way, that’s m a r i smith, if you want, if you want to follow her, looking her her valuable information on facebook on her facebook page, i think you and i read the same the same article, she suggests that one of these among these new variables is what people are interacting with. Maur what type of post people are interacting more with whether it’s a kn image photo post or a strictly text based post yeah, and so part of that issue within, you know, within this algorithm and facebook trying to determine which post to show you justin it’s looking at time like when was the last time you engaged with this page or visited this page book is also looking at when you did engage what kind of post was it and catch twenty two with that? Is that maybe you, you know, filled in the blank on that status? Update that we posted and now the catch twenty two is it things that’s all you want, so you’re kind of locked in to seeing those times of posts a while? Maybe you like the phone? Oh, that we posted will grace now you’re just going to be shown photos so we get that opportunity to keep mixing it up. But again, if people have been kind of locked in within facebook, you don’t have to point them to it from a different source that they, you know, they can click in and get back to the page. All right? Do we have some advice? What? What? What? What can we do? Well, i think there’s a couple options, you know, they’re the content strategy that i always go back to, and that is you’re probably not posting thing done facebook and twitter and you’re blogged and everywhere else that are one hundred percent difference, you’re probably taking the same topic or the same story and just, you know, oh, let’s, take the photo from this story and post that on facebook, you know, let’s, take the beautiful quote from this person that we’ve served and post post that on twitter, you’re taking the piece of it that makes sense for those channels, but ultimately the core story or article or whatever it’s the same. So wherever that full pieces posted weather, if you’re here blogger e website er a campaign site, make sure you have the links to keeping raging with that content. Share it on facebook go find men twitter, whatever that way again, kind of looping people back in to those channels from from somewhere else instead of hoping that they just come across that photo in their news feed, if you know, maybe they haven’t engaged with the photo recently, so now they’re not you’re not getting triggered within facebook, okay? And that really does go to what you and i have talked about a lot. Your advice around multi-channel engagement? Yeah, okay, so really you’re emphasizing what? What is really very good practice routinely? Yes, and the other piece of that is, you know, don’t don’t just click into your facebook inside, see those really big pretty overviews where you think, oh, yeah, you know, our average reaches still on track, make sure that it’s part of your tracking and metrics review process you’re going into that granular post by post vue, so that you can start to say, oh, gosh, you know, we saw really great response on this and really low response on this let’s try and target that, you know, and make sure that we’re doing what’s working, or figuring out better ways to point people to those other posts that are probably important. But they didn’t get the reach. Yes, okay. Mary smith recommends having people choose some some preferences from your page about what they will see. What’s your what’s, your sense of that? You know what i’m referring to? Yeah, and i think, you know, i understand it, i get it in there with you, but i have i just have this personal feeling that when you pose, you know, hey, everybody thinks book has changed their the way they do things you need to now go to our page and click on this and do this shameless, you know? Hey, google has introduced these kapin gmail, you know, please make sure that we’re not listed as whatever tab and trying tio get people, you know, to change their setting so that yours is in the forefront. I feel like inevitably there will be some people that follow the directions because they like that you spelled out for them, but many people won’t do it. And it’s facebook, what have we learned five days from now? They’re going to change it again anyway, so i know that it is certainly barrentine we’ll get those updates, but i don’t know that it’s worth your effort to try and engage and rally people around, changing their settings if it’s something that’s just going to change anyway instead, it’s better to just feel versus trying to change the system from the outside or change it from the inside like politics. Just looking at what’s working, do more what’s working and try and encourage people, you know, in a multi-channel way to engage with that content instead of feeling like, well, are answers to have, you know, people subscribe to get all of our update, because if you’re sharing up there, not interested with it doesn’t matter that they’re getting them anyway, you know, so making sure that you’re going from a content first place instead of oh, gosh, these are the new setting, you know, and trying to tell people to go change them. I just don’t know that you’re going to see the return on that kind of outreach the way you will by focusing on good contest. Okay, excellent that’s, very consistent with what you’ve been saying month after month wait, i want to ask you for your sixty second style. Stop what’s your what’s. Your recommendation so this’s a recommendation i realized now may or may not be a mentor to you, but i enjoy taking jewelry when i travel. I know it was a lot of myself shopping travel because that’s gonna be what happens to me. But my trick is that i figure out that jewelry i want to take and i attach it to my socks because i know my socks will not get lost the way you know, a tiny hearing will, and they are in my, like, small protected part of my suitcase. And i know where everything is and make it sound very strange, but i’ve never lost a nearing never lost in that, uh, attach them to your sock. Thank you very much. Excellent. Amy sample ward, herb log is amy sample board dot or ge? And on twitter she’s at amy rs ward. Thank you very much, amy. Thanks for your advice. Yeah, thanks for having me. Pleasure. As always. Next week, it’s going to be dr seuss stories. We’re going to hit storytelling again. And then also fraud, protection, check, fraud and other types of fraud. How vulnerable are you? I’m welcoming rally bound as a sponsor. Their software is for runs, walks and rides. They’re giving tuesday partner which is very timely for the show today, and they’re offering e-giving tuesday campaign for free. I have met the ceo of rally bound, we broke bread together, he’s, a very good guy, i believe in him and this software. It’s, it’s, very smart, very smart company. Check them out at rally bound dot com slash e-giving tuesday, and welcome. Our creative producer is claire meyerhoff. Sam liebowitz is our line producer. Shows social media is by deborah askanase of community organizer two point oh, on the remote producer of tony martignetti non-profit radio is john federico. Of the new rules are music is by scott stein. Help you be with me next friday, one p m eastern at talking alternative dot com. E-giving didn’t think that shooting the good ending. You’re listening to the talking alternative network. Get in. Cubine are you a female entrepreneur ready to break through? Join us at sexy body, sassy soul, where women are empowered to ask one received what they truly want in love, life and business. Tune in thursday, said noon eastern time to learn timpson juicy secrets from inspiring women and men who, there to define their success, get inspired, stay motivated and defying your version of giant success with sexy body sake. Sold every thursday ad. Men in new york times on talking alternative dot coms. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Talking.

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161: Nonprofit Outcomes Toolbox & Optimize Your Social Profiles – Tony Martignetti Nonprofit Radio

Posted on September 28, 2013 by Nonprofit Radio

Tony’s guests this week:

Dr. Robert Penna, author of “The Nonprofit Outcomes Toolbox.”

Amy Sample Ward, CEO of Nonprofit Technology Network (NTEN) and co-author of “Social Change Anytime Everywhere”

Read and watch more on Tony’s blog: http://tonymartignetti.com

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157: Trim Tab Marketing & More Social, Now What? – Tony Martignetti Nonprofit Radio

Posted on August 29, 2013 by Nonprofit Radio

Tony’s guests this week:

James Heaton, president and creative director at Tronvig Group

Amy Sample Ward, CEO of Nonprofit Technology Network and co-author of “Social Change Anytime Everywhere”

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. I hope you’re with me last week, i’d suffer pilot nephritis if i learned that you had missed cool crowd funding dahna ostomel, founder and ceo of deposit, a gift, shared her wisdom on how to create a successful crowdsourced campaign from appearance and copy to who you’re reaching and how and in-kind investment anita fi willis, vice president of strategic partnerships at new york, needs you. She and i talked about how to create or grow your in-kind giving program, she stepped through the process from assessment to thank you this week. Trim tab marketing james eaton is president and creative director of the tronvig group. The metaphor of the trim tab as one person who can move an entire society has professional and personal meeting from him. We’ll hear about both of those he explains how something small and seemingly insignificant could make a big difference in your marketing and had to figure out what that small thing is. This is an archive show originally aired on july twentieth last year and more social now what? Amy sample ward, our social media contributor, co author of social change, anytime everywhere and ceo of non-profit technology network, has thoughts about how to manage the internal changes. When you make social media a part of your office culture, amy’s lives and on tony’s, take through this week, take time off. In fact, i’m off this week. Where, ah, were pre recorded. My pleasure. Now, to bring you. James he eaten and trim tab marketing with me now in the studio is james eaton he’s president and creative director of tronvig group. He grew up in florida and left the u s at nineteen for an eight year odyssey in asia, where he had a near death experience in the north of tibet, became a terra bod in buddhist monk in thailand and studied calligraphy in japan. He’s, fluent in japanese and proficient in chinese tronvig group, has worked for clients in a wide variety of business and non-profit categories, including museums, community organizations, funds and think tanks. His philosophy is based on the power and efficiency of truth and importance of doing good in the world. James speaks on marketing and branding, and he blog’s at tronvig group dot com. I’m very pleased that his work and his very interesting background bringing to the studio james welcome. Thank you, pleasure to have you on the show. What is your definition of marketing? Marketing is tactical activity that you engage in on top of your brand messaging so that’s, very dense technical activity, your brand messaging, what does? What does it mean in your heart? So for example, uh, marketing activity will get you to buy a particular toyota s o you’ll see an ad, you’ll say, wow, that’s a great price. I’m going to go buy that toyota, and but that needs to be built on a brand and it’s the brand that allows you to ally yourself within that that product and believe in it so that you will subsequently say, never buy another car other than a toyota for the rest of your life. So the marketing is tactical in the branding is strategic ah, the marketing ask youto to engage in a particular activity make this donation volunteermatch volunteers have to be all about money that’s right here beyond our board and that supported by your mission, you’re your brand or the the the notion in people’s mind of, of why you exist and why you matter so ah, the so marketing is essential as the communication tool to get out a request for specific activity and you want to do this all in your own voice, right. This is why marketing you matters that’s, right? You want to do it such that you are creating a sense of alignment with your with your organizational with your organizational brand. You want them to do what you want them to do. But then, at the end of the day, you also want them to believe it and believe in you and believe that they have done something good. And before they can believe in you. They have to know about you and there’s. Where the right communications eso marketing is communications there’s an interesting statistic that just came out from nancy shorts. Men’s blood getting attention which says that eighty four percent of non-profits characterized their own messages as difficult to remember. Oh, my eighty four percent of non-profit difficult to remember difficulty. Remember how this is a communications, but they know it well. Yeah, then and there’s nowhere. This issue, they know. So, what we gonna do to cut through this so first, uh, one thing that’s important is teo. Not be afraid of marketing. When people think of marketing the i did get a little bit of cold. Feet like this is something that’s going to be costly it’s going to be in order for it to be effective it’s going to have to be big, and for some people it’s just a pejorative term. And for some people it’s a sort of term it’s ugly thing it’s a it’s, a it’s, a it’s, a right it’s a for-profit or it’s a commercial activity that non-profit shouldn’t be engaged in, but actually because it is about communication. If you have an organization whose mission is good who’s doing something good in the world, it’s almost a crime not to communicate that if you don’t communicate that thousands of people who are actually in alignment with what you do, who care deeply about what you do don’t know about it, right, you don’t want to hide and right. So marketing is your is a means teo, get that out in your own voice. Um to those who are already predisposed to want what you do to to want to support what you do. Ah, so it’s not it’s, not about a chain, you know, trying to create a marketing message like a ginsu knife. Kind of like push of course, it’s really about just explaining in ways i think old thirty second infomercials at four in the morning or too expensive, anyway, it can’t be engaging in that. So put those aside no it’s about communicating the true value of of your offerings so that people can understand it with with, with clarity and and and understanding of what there they need need or want to hear. So it’s this overlap this intersection between what you are and what you do and what they’re ready to listen to and to find that place and we’ll talk about. We can talk about that a little more in in a minute, but don’t take over the show we’ll get, we’ll follow my agenda, okay, okay, but we’ll get to that point, but you have some very good ideas. First, about howto identify who these people are, who might be predisposed. We have just about a minute before the break, and then we have lots of time after the break, so we just sort of tease the, uh, the your idea around finding the right people for your message. You have lots of information already, probably about your constituency. Who gives you money? Who comes to your events? Who visits your institution? That data, i cannot just sit idly at the, you know, in the corner somewhere. One of the things that an organization can do that can be tremendously effective in this is something that anyone can do, and it doesn’t require any money at all. And that is to take all that data and build it up into what we call personas teo to make of that information, eh, really, person, something imaginary person that you can talk to that will, that you can use toe bounce off your marketing ideas and your location idea. Okay, we’re going to talk about these personas after the break. Hope you stay with me. Trim tab marketing with james eaton talking alternative radio twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss our culture and consultant services a guaranteed to lead toe. Right, groat. For your business, call us at nine. One seven eight three, three, four, eight, six zero foreign, no obligation. Free consultation. Check out our website of ww dot covenant seven dot com are you fed up with talking points? Rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over in tow. No more it’s time. Join me. Larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society politics, business it’s provocative talk for the realist and the skeptic who want to go what’s really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me. Very sharp. Your neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s ivory. Tower radio. Dot com. Every tower is a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com so let’s, look a little more into these thes personas that may be could be a donor or could be a potential boardmember or maybe some other kind of volunteer. Or how do we identify these people? You want to think about who engages with your organization and essentially list them out first by type? You know we have donorsearch thes general characteristics age, you know, sixty five who’s retired who’s, you know, has time now too volunteer at the organization and so forth. So you you’ll know these people are but what you need to do is too create hey ah, an amalgam of a couple different people, but then make that into a persona that is very specific. So it has a name birthday on address. Particular children, particular pet peeves. Interests? Yeah. Such that you can actually write a journal entry and their in their head a cz if you were them. And of course, you could have multiple personas for each category. You wanna have a view percent might be a teenager. That’s, right? I also be your retiree that’s, right? You want to create a number of them? I think the maximum number is about nine but you want to have these very specific persons and you, khun, you know, grab a picture off the internet, give them a face, make them as real as possible, and you can actually bring them to meeting. What else do we know about them? What? Where they shop exactly where they shop. What? That, what websites they visit? You know what they do in their free time? What their secret fears are? What would be the hope? What would be the worst thing that could possibly imagine happening to them in their entire life for you? So that you create something that’s sort of a sort of psychologically formed imaginary person. And you give it a name and a face, and you use that to look at what you’re doing. Look at oh, we’re going to send this appeal letter out. Well, what would george think of that? And you be george, read the letter and say, well, this is this part of the letter is silly. I don’t i don’t care about that. So it gives you this consumer. Ah, perspective on what it is that you’re trying to say and it can make it substantially better. And it takes some work, but it doesn’t really cost you anything to put this put these personas together and it doesn’t cost you anything to bring them to a meeting and some people, like physically, like, have a little alright, stand on then or do these people talk in the meeting? What are we doing with them? You could so yes, they will criticize and review what you’re planning on doing that the actual program that you’re going to come to put out there, and that gives you this view that internally you don’t have and it’s, like focus group almost, but you but you’ve got this sort of imaginary person in the room and this can be extremely beneficial if particularly you then sort of look at your organization to create a kind of a latto vent diagram. What do we do? What we do this and we do this and we do this and he’s like the three areas of our of our activity. Where do these personas overlay on that you could like? You have little chest piece is almost like where did they sit on this thing? And where is our sweet spot that is? That is going to capture the broadest group of our constituents. And how do we need to talk to them? Who are they? And what language did they understand and will make sense to them? You can then tail your broad brand message. Your your your overall institutional organizational messaging to speak to them it’s one hundred times more reflective already already writing in their voice. I mean, you said you can even write their journalist that’s, right? Right? To write to them right to a specific person and not to this sort of amorphous, fuzzy general audience. And it will make whatever you’re doing one hundred times better. Okay, who do you who should be involved in creating these personas? Well, that’s an interesting thing and and it’s. Okay, say that’s a good question. It is a great. Even though i admonished you before you can say that’s a good question, that’s allowed. Can i tell a little story about this? Sure welcome. Who should? Who should be involved in understanding the consumer’s perspective in relation to an organization? The best answer is everyone that may be impractical, but arnel lehman, the director of the of the brooklyn museum who i think has a kind of a visionary and an adherent to trim, to have marketing, whether he recognises it or not initiated a few months back. A new program on this institution wide program where he requires every single person in the institution, whether the c f o the chief curator or a research associate to sign up on a sheet or not maintenance maintenance on a rolling basis. Ah, spend an hour on the floor of the museum interacting with the general public. Yeah, and just a knauer or an hour a week or just an hour on a rotating basis. So i don’t know how many employees they have. Quite a few, so copy takes a while to get through that cycle. And i think he instituted this, you know, basically with a switch of an aven edict in this case, and i think there was quite a bit of resistance internally to this. But what this does is it gives everyone that kind of on the ground retail insight about the experience of the exhibitions at that museum. Uh, the insights gained there will have, eh, a long term sort of cascading impact on improving everything that they do because they’ll be aware of the ultimate final on the ground, sort of experienced how people are using that museum because they’re interacting with absolutely answering their cause. They get to their watching. Maybe even yes. And i went to an unrelated meeting there recently. And when i came out of the meeting, i went into the great hall, and there was a fantastic exhibition there, and i had to tell somebody about it. So i walked overto this man who looked official. And i started saying, this is an absolutely fantastic exhibition. And, well, what was it? What was it was thie connecting cultures in there in the great hall? Okay. And we started up what turned into a forty five minute conversation about the exhibition and the institution and how it relates to the public. And it turns out that he was serving his his one our mountains from the borders of his three quarters of his one hour, i think, to both of our both of our ar benefits and that it was actually edward bleiberg who’s thie, curator of egyptian cloudgood on ancient eastern art. So but what he learned from you in that forty five minutes, do you think it was very interesting because he had contributed to that exhibition and he was resistant to the notion of that exhibition? And i spent, like fifteen minutes extolling how basically saying why? I thought the exhibition was great. And in fact i brought my kids to the exhibition that the following saturday, and they thought it was great. So he was getting retail in sight. He was getting what? No, i as the actual, like coming to it, knowing nothing about the background or the struggles that led to that exhibition, but the the actual user interface he was getting a firsthand account of how his work and the work of all the other curator’s who worked on that played out on the and this is the this’s, the tactical experiential level which makes all the difference for the success or failure of a particular exhibition, and ultimately of the institution and all that. And in order for that to happen all aren’t a lehman had to do is just have this idea. Yes didn’t cost him a thing. And this would obviously contribute to the creation of the personas? Yes. Okay. James eaton is president and creative director of tronvig group, which you’ll find at tronvig t r o n v g group. Dot com. What is tronvig yeah, that’s. My great uncles name. Carl tronvig emigrated to the united states in the nineteenth century and went to north dakota. Okay, south next-gen in memory, and we’re gonna talk a little about another family member of yours shortly. Let’s, talk about the trim tab. What? What is it? What’s. A trim tab. And why is this trim tab marketing a trim tab is, uh, a little a device the edge of a rudder that helps it turn. But the importance of the trim tab is a metaphor is let’s. Say you’re a child and you’re in a bathtub. And you have a little replica. A miniature replica of the queen elizabeth to this huge ocean liner and it’s floating in the bathtub. And you want to turn it well, the natural reaction would have to be in the tub with my brother. Do i? I hated bathing my brother. You want to turn the ship chips, and i’m there alone, we think my little boat. So you touched the bow, right? To turn the ship. You wanted to go left. So you you touch the touch the bow and that turns the ship. But if you had an actual queen elizabeth to ocean liner and you wanted to turn it by touching the bow, the force required to move the ship by touching the bow is astronomical. So how does this ship actually turn the rudder? Right. The rudder is in fact the size of a house, so i can’t turn it with my own strength. So in fact, on the end of the writer there’s, a little tiny rudder i called a trim tab turns in the opposite directions writer creates a vacuum and allows the rider to swing easily the direction that you wanted to go. Okay, so now if i take that model and i lifted out of the water and i tried to figure out what makes this ship turn it’s going to be very difficult for me to understand that it’s, that little tiny trim tab on the tip of the rudder on the rather runner on the redder, they’re actually allows me to easily turn this ship. So this notion of the obvious small changes that can turn the whole organization is what we’re talking about. This is the notion of a trim tab this’s finding those things that that actually can steer the whole system in the direction you want but are not big, they’re not costly, they’re not. We have this idea that big solutions are big problems have to be solved with big answers that end marketing is one. Of these big answers it’s like oh, well, we need to have more money. Well, let’s, let’s mount a big marketing dr and that there’s big marketing drive is going to give us big results. That notion is flawed and that’s good news for small and midsize charity is very good news in the fact of the matter is that if you think about the system and you think deeply enough about changes that can be made at the user experience level, there are some very minor that’s what i say when i say tactical, they’re very minor changes that can be made that can have the same effect as these big marketing programs were. We recently did a thing for the bronx museum, where we were asked to get more people to come into the museum. Ah wei have a certain amount of money, and they wanted to do a traditional marketing program, you know, bust signs, bus shelters, subway posters and so forth, which we did, but we set aside a little bit of that money to do something else that they didn’t really ask us to do. And that was to change the sign ege on the door and the windows of this at the street level of the museum. Okay, that thousand dollars from the however many thousand dollar budget we had was the best money we spent because that’s what actually brought people? How do you know that? How do you know that? The door sign it and the windows made the difference. Because when we were a few, a few a few things one when we were talking to people as they were walking on the right on the grand concourse, they’ve been there for forty years. Ah, and we were asking people on the street will what’s this. And they were saying, i don’t know they’re working buy-in causevox busy. Is that? Is that a courthouse? I don’t know. And if you looked at it, then considering okay, why don’t they know? Well, let’s, look at it. Oh, okay. There’s. The sign the sign is is way up there over the top of the door and there’s a flag way up there. But people tend not to really look up when they’re walking down the street. So and it’s a beautiful building. But there was nothing on the front door that you could see that the windows there wasn’t really anything that was big and obvious telling you what this was and and they were announcing in this case that they were free. So we put big orange signs in all of these places that you would see on the street and lo and behold, people walk. How come? How can charities find their trim tab? The the example that i give you that i give you a minute ago about understanding who you’re talking to and how they see you is a is a is a kind of trim to have activity the personas as a function of your spending the time because i think any trim tab action requires a kind of research it requires thought you’ve got to find that thing it’s not going to be obvious it’s not going to be the the i mean the thing that’s right there in front of you it won’t be the big an obvious thing, so you have to look at your system. How does it operate? What mental models are you operating with? What is what is this? And this is also how personas are interesting because they get you out. Of your mental models, you’re your marketing department might have its own vision of, like what? What the organization is or what have you and you we work psychologically with this kind of shorthand? We don’t necessarily think through every step along the way that gets us to a particular decision. We we use shortcuts and mental models are a shortcut, and we have them for our for organizations and and the way we operate and also who we think we’re talking to. Bye that’s what the specificity of these personas? Why it’s so important? Because you’re getting at something that breaks through these short hand models that we have of, well, we have this, you know, the retired over sixty five crowded and is too superficial, yeah, it’s the need to get into the detail we need to get in. We didn’t think we need to talk to the time you know, the curmudgeon, right, who comes every saturday and, you know and complaints to the guard, you’ve got to get into his head and start talking to him, and then he will break down your you’re in perfectly formed mental models and help you create useful ones, we have just a minute before we have to go this trip tap metaphor has personal residence with you. You explain. Tell listeners why that is. Yes, well, the notion is not applied to marketing. It may be mine, but it’s, not mine at all, in the sense that my great great uncle, buckminster fuller, whose people know as thie, inventor of the geodesic dome, futurist designer argast maximilian of the dime actually and map, and maxine carr and and the geodesic dome, which everyone knows because it’s, the lightest, most cost efficient, strongest structure in the world and your uncle, has this on his on his tombstone. Great uncle martignetti he on his tombstone, has engraved. Call me trim tab. Great nephew of buckminster fuller, james eaton is the president in creative director of tronvig group. You’ll find his blaga tronvig group dot com james, a real pleasure having you on the show. Thank you, thank you so much. My pleasure. I was a very touching end to that interview. I remember it very finally, we’re go to a break, and when we come back, tony’s take two, and then amy sample ward talking about cultural change. When your organization becomes more social, how do you manage that? Just keep listening. E-giving didn’t think dick tooting getting ding, ding, ding ding. You’re listening to the talking alternate network e-giving. E-giving good. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications? Then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way look forward to serving you. Hi, i’m lost in a role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour eleven a m we’re gonna have fun shine the light on all aspects of music and its limitless healing possibilities. We’re going invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a m on talking alternative dot com you’re listening to the talking alternative network. Hyre sametz hi, i’m kate piela, executive director of dance, new amsterdam. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Durney welcome back to big non-profit ideas for the other ninety five percent, i can’t send live listener love this week, but i certainly do love the people who are listening live were pre recorded this week for a couple of weeks, but i know california, texas, oregon occasionally, and we got oregon represented very soon with amy, new york, new york, brooklyn, new york and all our asian listeners. I’m sure you’re out there live listener love to each of you, thanks so much for listening podcast pleasantries for everybody listening through itunes and all the other podcast sites that the show is on. Thank you so much, tony, take two a sigh said, i’m away this week. If you go to my block this week, you’ll see it says gone swimming, and i’m a tte bethany beach in delaware taking a week completely off offgrid off line i’m not looking at email, not checking phone messages, not checking twitter it’s just a week disconnected on the beach, and i heartily recommend that for you you’re each in a urine e-giving profession you’re either giving to the organization or you’re directly giving to the people that you’re non-profit helps. And when you give and give and give, i believe you’ve got to take and that is time off. So think about yourself. I hope this summer you took time off to whatever you whatever you love to do, call it decompressing generally, but whatever it is you love. I hope you got some time to do it away from your phone and all the social networks that we enjoy so much most of the time. But we got to take some time away from all that just for ourselves and that’s. My that’s, my week that’s, my suggestion and that’s tony’s take two for friday, august twenty ninth, the thirty fifth show of the year. Amy sample ward. You know her she’s, a ceo of non-profit technology network. Our most recent car third book is social change. Anytime, everywhere. She’s, our regular social media contributor on dh her blogger is amy sample ward dot or ge? How are you? Amy? Welcome back. How are you? I’m terrific. Welcome. Welcome from oregon. Yeah, thanks. And i’m very jealous about a week. Totally unplugged on beach. That sounds like heaven. Well, you’re a very connected person. Do you? Do you take time off for yourself where you’re where you’re offline, i do not as often as i probably should and, you know, i definitely unplug from feeling like i need teo, you said, check twitter or stay on top of e mail, but it’s rare that i wouldn’t i even have my phone, right? Well, now you are ceo of intent. So that’s hyre responsibility. Yeah, i think you would be hard for you to go away and not be connected to them for however long, right? Exactly. Yeah. Ok, but the social networks you can let those go and and your friends and your followers they’ll all still be there, right? When you come back. Exactly. And it’s, you know, it’s kind of a nice feeling to come back from vacation and see people have kind of left left pieces of conversation for you to jump back into that that’s one of the cool things about social media. Yeah, you can get back right in. Yeah, a tte this point, i would say, i’m looking forward to my vacation and then, while this is playing, i’ll be on it. So let’s talk about what it looks like inside an organization. And some strategies for managing on organization when it becomes more social. What are what are some of the concerns that we wantto talk about? Well, i think we’ve talked before about how, you know, if you want your staff to be engaging in social media, we need to create some sources for them, like a social media handbook or even part of your arm fully handbook that there’s examples of you know what his customer service was like or here’s some commonly asked questions so that you can, uh, answer them with these examples, things like that, but the next step beyond that, when you’re when you’re really trying to move your organization to be a social organization and let those staff across the organization, not just one, engage online with your community, that next step then is to identify what that engagement looks like it’s part of their job description because it may be different department to department for staff buy-in staff person and it may be that some people, you just want to be accessible and to show that people across the organization or online and it may be that there’s a certain department, that actually you know, responsible for campaigns and it’s a bigger part of their job description, but it’s, hard as we know toe hold staff accountable to different pieces of that work is it isn’t explicitly in their job description that you can’t then put it in their review. Okay, so we’re going to make that, and we’ll talk a little more in detail, i think about what? Maybe some of those, uh, descriptions and maybe some of those metrics might look like it does impact the organization broadly when even even beyond individual responsibility. When you start sharing annual reports and financial disclosures on, you know, the way you’re supposed to be in good practice with transparency, people are going to start to ask questions about those things, man. So yeah, so i think what’s interesting is that, you know, organization sometimes start to share piela finance older annual reports or or, you know, impact reporting in some way and think, okay, here we go, one step you could be a lot of questions sometimes there isn’t because people just wanted to know, and that was it. But again, once you put it out there, it’s sometimes more about the culture changed. Within the organization that staff that staff realize that kind of information that really reporting is going to be shared publicly on getting all of the staff across the organization comfortable and batted on. Understanding why it’s important to do more so than it is now. You’re going to get it a lot of questions from twitter because people just read your annual okay, now i can see that probably true, right? It’s hard. It takes more cultural change to get it approved and understood. Then it does once it’s actually out there because that is true. How many people are actually gonna pore over your annual report? Like you said, they just want to know that it’s available right? Well, isn’t it a a great annual report? I mean there’s so many examples now of organizations really rethinking what the annual report did so that even as a report itself, its social and it’s engaging so it’s something that people come and directly interact with, you know, to open up different pieces and see different stories, maybe watch videos and then click on something else. Looked at the data from that program. You know what? Whatever it may be. But taking advantage of the fact they’re posting it on the web and making it and engaging interactive pieces of information on and that too, is going to take some culture change because many organizations have have created annual reports every year that are pretty static, you know, usually, like are are meant to be printed and then given to thunderzord donors are longtime supporters, but then also used in, you know, fund in different ways for forward over the coming year. Well, the idea, just creating an interactive, you know, the web page or something khun definitely could definitely take some convincing, especially when people are thinking of the annual port less so of it needs to look like this, but but more of a i like to have it in my hand when i meet with someone, how am i gonna have this interactive website in my hand when i meet with someone so recognizing where those people are coming from because of how they use that data so that you’re not creating us an infographic that’s how you know they couldn’t ever using the situation, but maybe something interactive online that still has some of the feature. Stories and the rial financial and, you know, fundez breakdown over the year and things like that so they could still pull the pieces out that they used in those meetings and when they’re trying to convince me funders teo, give you some more funds, but that otherwise it’s still meeting the need online have seen something a little more engaging. This all has implications also for our volunteers, and i’m thinking of the key volunteers, the board members, they need to be a part of this cultural shift also. Oh, exactly, i mean, you know, there are a lot of organizations out there where the board is technically considered, you know, working board, it’s a it’s, a very small organization, and the board is there to really contribute directly to the operations of the organization, which for many organizations now means someone on the board or a couple people on the border actually managing the social media accounts for the organization, and that doesn’t mean that they just talk about how great, you know, the organization is on twitter once a week. If whoever is going to be a man, you know, social channel needs to be prepared to answer questions, jump into conversations, be accessible regularly and if that’s not something that a boardmember who, as you pointed out is a volunteer, is able to commit to it not then that you don’t want the board to have access to the channels, but they’re just not gonna be able to be there as much as the community is on dh, maybe that’s an opportunity to have boardmember have personal accounts where they can certainly, you know, engage with people directly representing themselves, but you still have that organizational profile managed by a staff person just so that it is more more reliably online account. We’ve had lots of guests on talk about the setting, the expectations for board members appropriately at the recruitment stage, and if you do expect them to be out there and engaged socially on behalf of the organization, i think you’d want teo make that clear in your board expectations discussion while you’re recruiting people. Yeah, exactly make sure if you know, that’s something that there isn’t capacity on staff for and you need to recruit for it on the board. Be very open about that end about you know, how big nose communities potentially are how much time commitment and engagement there will need to be, and then, you know, proactively look for someone who is, as you and i have talked about before, recognizes the way that social work’s so it’s not someone trying to come into, you know, quote unquote have that message control, but someone that gets that this is a conversation we’re here to engage with the community directly it’s a great opportunity to do that and that we’re going to shave the conversation together and not someone who’s going to say, well, i’ma boardmember and this is all that we want the community to talk about, so, you know, that’s what? We’re going to tweet because you know that it doesn’t matter if they have all the time in the world to be on there because they’re just not going to be engaging in the right way? Yes, okay, we’re talking about getting buying at all different levels from leadership certainly employees, volunteers, key volunteers like board members were goingto go away for a couple minutes, and when we come back, of course, amy and i will keep talking about more social now what? Keep listening. You’re listening to the talking alternative network. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. Welcome back on dh amy and i are still we’re going to continue talking about the cultural change and howto manage that when your organization becomes more social, more engaged. Amy well, let’s, talk about some of the strategies we you mentioned, including in job descriptions, what are what are different levels of engagement that might be appropriate for different, uh, sorry, different job descriptions where it’s not the person’s primary job when they’re not, they’re not the organization’s social media manager. What is just sametz samples of different levels of engagement, you might you might call on, well, one example that i like to use from n ten it’s. You know, for us, we want to make sure that all staff across the organization have an opportunity to connect with the community because that’s important to us and your mission is to help all staff use technology well. And so if we only had our community, you know, well the manager online engaging in social media, we also wouldn’t be practicing what we preach that all staff could be using social media. So we want to make sure that it’s staff running those channels what they can, but we also recognize that some people just you know, i know that it sounds crazy and unbelievable, but some people don’t have a facebook account for twitter accounts, and we’re not goingto have them create an account just because they work at ten and then have them not. I feel comfortable using it or not engaged very much there, because ultimately, that’s, what happens in this movie will be feel feel more just connected on confused then, if that person didn’t have a twitter account that s o that also is going to be contrary to what, what you stand for, which is real engagement, and if you’re not comfortable doing it, then you don’t force people into it exactly it’s not going it’s not gonna feel like a great conversation and came across their twitter account anyway, but there are opportunities to be accessible to the community and engage with them in a way that is comfortable and authentic. And so we have what we call weekly touchpoint and we have, you know, listening dashboards and all of those kind of resource is talked about in the past, and staff are expected to find one one thing that they want. To comment on or engaged with maybe, you know, someone participates in a twitter chat on, you know, a topic that they’re interested in or that is part of their work. Other people will find a news story about non-profit or technology sectors, you know, whether it’s from the chronicle for him to be or non-profit times and, you know, something like that, other people will just find block post from someone in the community, and you leave a comment and engage in that way, but whatever it is that you feel comfortable doing, the expectation is that you participate once a week, you find one conversation to contribute to in some way because the goal for us is, yeah, that you contributed, but it’s that actually, that means that was one member or maybe many members, if it was something like a tweet chat that feels like they got to have a direct touch from the organization and that it was it was really it wasn’t just, you know, one more email that we’ve sent out, but it was that staffers sense going and reading your block post, which feels good, you know, someone actually left a comment on your vlog and twenty thirteen were killed, like knowing these cummings anymore. So that’s one way where we set the expectations but left it open for open for interpretation, if you will so that staff can pick the channel that makes sense, and then if they’re doing this once a week, that’s fifty engagements per year per staff member that’s that’s, considerable, exactly, yeah, there’s twelve staff and, you know, easily fifty weeks where we’re online, so yeah, it adds up to feel like we’ve we’ve done a lot of external engagement and that’s not counting, you know, the actual social media engagement out of the organization’s profile, the foster parents and so on. And if you have that metric of one a week, some people are going to embrace it and do three or four or five a week it’s more natural for some people, others will be at that many others will be at that minimum, but even at the minimum, that’s still pretty good fifty engagements a year out of somebody who is not really that comfortable, but you know, that does what they do, what they’re being asked to do. That’s pretty good, exactly, and we have staff who, you know are are those staff i was talking about before that don’t have a twitter account that, you know, don’t log in to facebook, teo really use that, and so they choose the blog’s comments because for them they always get excited to actually hear what one of the end members was thinking about our working on so as much as it’s an opportunity to go the comment yes, engage directly, it also lets them feel like, you know, they can turn around in their chair and tell the rest of the office, hey, did you know that twenty martignetti thousand each right now, her, uh, whatever it may be, you know, because they just got to read, you know, take a few minutes out of their day of of otherwise, you know, just doing work and here, directly from a member as well, i love it and thank you for using intent as an example because i think that’s uplifting and motivating people because you are the non-profit technology network and still you’re saying you have people who aren’t all that comfortable don’t have a twitter account of facebook account and there’s still able to engage the love that you love it. Okay, so, uh, the the implication of including this in someone’s job description, as you said earlier, is that this is now going to be part of their performance review. We’re going, we’re going to talk about this once a year, once every six months hopeful i think once two years kind of bare minimum, but once in every six months, maybe in evaluating their their performance and maybe help them, i feel more comfortable or get to the next level if they are feeling like they’d like to get to next level, this can all be sort of growth opportunity. Oh, exactly. We’ve had staff where when they first join the organization, you know, they didn’t have have twitter accounts, for example, and they started out doing the community touchpoint knowing they had to find something to comment on or engage with and over time they got more interested and because it is and then they were on our own webinars as the half percent, you know, leaving the webinar and of course, that means you do the intro. You make sure that everyone’s able to log in eleven art, but then it means you’re listeningto all of these. Seminars throughout the year from, you know, experts in their in their different fields. So at one of the reviews, the staff person said, okay, i i listen to enough webinars about social media, i want to create a twitter account and i want to try engaging with the community there, you know, before our next unconference so that i can, you know, be a part of that online side of the conference, and i thought that was great a great way to for the organisation instead of us saying, we have a lot of people tweeting during the npc shouldn’t really have to do in our account and said by just saying here’s, the community, you need to be accessible, find the channel for you on the expectations you do something, you know, whatever town that is that over time they were able to see oh, i’m missing, you know, i’m missing this piece it’s on twitter, where i see people are doing things that i’m not there and they foreign fired-up join that channel on dh recognized the value themselves instead of us just deciding that they needed to be there. We have just a minute or so. Left, this should be part of staff training, too, not just the evaluation process, but regular staff training. Yeah, i mean, let’s think about how many times we complain that facebook has once again changed, you know, the the way that your friend list work or five settings or anything else if if you and some of plugged in recognized that weinger changing that it needs other people probably don’t recognize that. So having a regular checkpoints, uh, throughout the year where people can get together and say, oh, you know, i’ve actually been trying out google plus, does anyone want to talk about that? You know, or hey here’s, something that has changed in facebook setting, living off anyone needs to walk through it together. It could be a collaborative, learning type of meanings. That way everyone has a chance to share and to hear from each other just what’s working or what has changed in the different channel people are using under their own names. Thank you very much. Thank you for sharing. Amy, amy, sample ward, dot org’s, herb log and on twitter she’s at amy r s board and she’ll be back in a month thank you again next week, the overhead myth letter it’s coming, the three co signers of the letter will be with me, the ceos of the better business bureau wise giving alliance guide star and charity navigator do you want to ask them a question? Put it on her facebook page or send it to me on twitter. I won’t answer this week, but i will next week and we’ll have your question for them. So please love to have your questions. Also, jean takagi returns are legal contributor what overhead should you invest in to protect your non-profit coming from the overhead myth letter what’s wise overhead investment so that you protect your non-profit those you’re helping your employees and your board members. If you love tony martignetti non-profit radio, you might also love fund-raising fundamentals it’s, a monthly podcast devoted to fund-raising topics that i host for the chronicle of philanthropy, you’ll find it on their website, and you’ll also find fund-raising fundamentals on itunes. Our creative producer is claire miree off sam liebowitz is our line producer shows social media is by deborah askanase of community organizer two point oh, and the remote producer of tony martignetti non-profit radio is john federico of the new rules. I hope you’ll be with me next week. Friday one to two p. M eastern at talking alternative dot com, which is talking alternative broadcasting. Dahna hyre e-giving thing duitz good ending. You’re listening to the talking, alternate network waiting to get in. Nothing. Cubine are you a female entrepreneur? Ready to break through? Join us at sixty body sassy sol, where women are empowered to ask one received what they truly want in love, life and business. Tune in thursday, said noon eastern time to learn tips and juicy secrets from inspiring women and men who, there to define their success, get inspired, stay motivated and to find your version of giant success with sexy body sake. Sold every thursday ad. Men in new york times on talking alternative dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. You’re listening to talking alt-right network at www. Dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti athlete named host of tony martignetti non-profit radio non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all just better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. 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151: Maria Cuomo Cole: Relationships & Tumblr Tactics – Tony Martignetti Nonprofit Radio

Posted on July 21, 2013 by Nonprofit Radio

Tony’s guests this week:

Maria Cuomo Cole, chair of the board of Help USA

Amy Sample Ward, CEO of Nonprofit Technology Network and co-author of “Social Change Anytime Everywhere”

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Durney hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host it’s friday, july nineteen oh, i hope you’re with me last week why i didn’t do it dermatitis if it came to my attention that you had missed measuring the network non-profit with beth cantor she’s, co author of the network non-profit and measuring the network’s non-profit and she talked to me a tte fund-raising day last month about wide engagement and measuring your multi-channel outcomes and goodbye google alerts maria simple, our prospect research contributor and the prospect finder had free alternatives in case google alerts disappear this week. Mario cuomo, cole on relationships miss cole, a philanthropist and board chair of help yusa shares the professional value of all of her relationships, including her mom and how they’ve helped her and help yusa succeed. We talked at the june meeting of executive women in non-profits, which is a part of the new york society of association executives and tumbler tactics. Amy sample ward, our social media contributor, co author of social change, anytime everywhere and ceo of inten, explains the value of tumbler how to decide whether you should be in tumbler, blogging and how to get started between the guests on tony’s, take two there’s a myth going around planned e-giving that we’ve got planned e-giving covered, and i think a lot of non-profits actually don’t have it covered talk about that. My pleasure. Now, to introduce my interview with maria cuomo cole, i do want you to know that the second half of this interview so after the break, there’s a part of the discussion because we at the meeting, we opened up the conversation to a broad discussion. Part of discussion is kind of quiet, little low. I know about it already. You don’t have to tweet or email everything i know, but a couple of women said some very poignant things about relationships in their lives, and i wanted to include it. It’s, not silent, but if you have had headsets or earbuds, you may wanna use those in the second half of this maria cuomo cool interview. Here you go, everyone welcome. We’re at a meeting of the executive women in non-profits a shared interest group of the new york society of association executives. You will find them at n y. U s a net dahna that was the obligatory video in trim for this will be on youtube in a couple of weeks, and you’ll all get the link from holly and very shortly, it’ll also beyond my pad podcast on a non-profit radio you’re talking about relationships today and first i’m goingto have a chat with maria, and then after that, we’re going to open it up and have you share some stories about relationships that have been important to you personally or professionally and how those have helped you professionally. Lots of different kinds of relationships, whether their peers, people working for you people work. You work for mentor mentee, lots of different possibilities. I’m very pleased to introduce my voice. Just crack. Did you hear that? Pleased to like a sixteen bad alex. Like a sixteen year old, my voice is cracked. Very pleased to introduce maria cuomo. Cole she’s, the chair of the board of help yusa, a leading developer of housing for those suffering homelessness and low income she blocks for the huffington post she’s, a film producer and a philanthropist. We’re gonna learn more about all of her work. Maria cuomo, call. Welcome. Thank you it’s a real pleasure to have you. Why don’t you start telling us a little about maura about help us? We’ll help you say, uh, well, our mission is to create opportunities through housing and services to help stabilize families and crises and individuals and crises who are not living independently. Andare are long term mission is to help those individuals sustain housing stability. And we do that through a very innovative a real estate model of permanent housing with support services on site, child care services, employment, mental health counseling, etcetera. Is there also something transitional before people are bottle? Actually, yes. The model was actually created in the nineteen eighties. Find my brother andrew, um, during the koch administration as a family transitional homeless model and that that model has grown in new york. We have over two hundred colleagues today providing transitional homeless services and thie help model was named a congressional model in nineteen, eighty seven and b has become part of each administrations working with homeless populations across the country. Actually, our permanent housing model is a more sophisticated application, basically another another financial model that has enabled us to provide a long term permanent housing for the same populations um, including a lot of veterans latto very is a no that’s. Homelessness is a yeah fine problem. That’s unfortunately true. One and four homeless men is a veteran that’s been the case? Actually, for many years some say that the number is closer now to one point three one out of three. There are sixty one thousand homeless veterans each night, sleeping on the streets in america, which is just devastating for women as well. And for women, well, for female vets is a growing population that have that are largely underserved. Um and it’s, a population that help yusa has tailored programmes to accommodate there has been improvement. The va has quickly improved and expanded their services for women and for young for young veterans returning the Numbers were as high as 1 hundred twenty one even hyre two hundred thousand homeless veterans just three years ago. So so things are improving, but a great deal of work needs to be done quickly to accommodate our returning veterans. You have some interesting revenue sources, including comfort foods. I saw a chocolate. You, my brandraise sample. Try and focus for the morning. But no way try everything. Yes, we’ve been able to use our help, yusa, artwork and the brand for some social enterprises, we’re very fortunate to be one of the nineteen eighties non-profits in new york that benefited so generously by, uh, keep bearing such a remarkable talent artist philanthropist in his own right said such a generous spirit, the organization can’t achieve this kind of success and prominence on its own so let’s move and talk a little about relationships how have generally relationships been important? To help us is growth and to your, you know, your professional ball so well, i mean, relations abroad, a broad question, but i mean the very model, uh, of help usa, the innovative model is really one of public private sector partnership, and the model on lee only works because we have the interests of serving special needs constituency using private resources and public a public resource opportunity. So local governments, state government, federal government, private banking communities, for-profit uh, businesses and individuals, all i have to really partner work together in order, tio, create a bill, help residents and provide services long term on dh for you personally, relationships, whether they’re let’s. Let’s, start with. Since there were talking about the organization, level your relationships with peers that other organisations, whether for-profit or non-profit, well, our community. I’m partial. I think that the new york city non-profit community as a whole is really, really the most robust, professional, sophisticated and collaborative in the country. Ground experience. Um, and i think we really set a standard here for communities around. Give a shout out for new york city, new york city. Relationships, collaboration. And now in our in our space of developing housing and services for special needs populations, uh, provider community has has been extremely collaborative through the years. In fact, when my my brother andrew was hud secretary, we were required in new york city to work as a consortium application for funding toe hood. So, you know, the mayor’s office communities, state and providers had to work cooperatively at designing assessment and and proposing strategies for support so there’s no greater exercise than to bring two hundred plus organisations into, uh, into one collaborative application process. Andi, i think the community works very well in maximizing core strengths, individual agencies to work with populations that they have the head home to the expertise to serve. Uh, i know our agency and many others try hyre very, very hard not to recreate the wheel. You know ourselves if we are providing services in the bronx for children. And the children’s aid society, for example, is a very prominent agency, of course in new york city for youth services. We’ve turned to them to ask them to help with, you know, with complimentary services for our homeless youth after school. And in many in many such examples, we’ve been able to better serve our populations on dh there could be challenges to in in for exam, for instance, bringing together two hundred organizations or even just partnering oneto one there has to be compromised and saying little about overcoming some of those challenge that’s true that’s true, i mean, i think that our experience has has been that when there is a need that another organization can serve and we’re providing, we’re providing whether it’s, the constituency, the population, the resource of our buildings, for example, we have beautiful community spaces and, you know, retail space that a lot of non-profits need to deliberative services so that’s ah, point of partnership and and, uh, coop cooperative collaboration, um, so we we really haven’t encountered i can’t say that we really encountered problems in that regard, it’s such a rich community in new york of service providers that we have been able to find partnerships to serve our families, our single homeless individuals, veterans, children and really enhance our overall delivery. Right now we take a break for a couple of seconds, and while we do, if you have your ah, you’re buds or headset. You may want to get it, because the second part of the upcoming segment, after the break is a little quiet, but very good, things said by the women who were there. Thanks. Talking alternative radio twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss our coaching and consultant services a guaranteed to lead toe. Right, groat. For your business, call us at nine. One seven eight three, three, four, eight, six zero foreign, no obligation. Free consultation checkout on the website of ww dot covenant seven dot com are you fed up with talking points? Rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over intellect no more it’s time for action. Join me. Larry shot a neo-sage tuesday nights nine to eleven easter for the isaac tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s provocative talk for the realist and the skeptic who want to know what’s. Really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry sharp, your neo-sage. Tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s. Ivory tower radio dot com everytime was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com yeah, those watching from outside new york city. I hope your thing close attention because new york is not a unfriendly place should come. You should come. You should visit. You should collaborate. Way all know this here in the room. So i’m speaking to those who are watching from outside new york were not unfriendly here we welcome you. We want to work with you. We want to collaborate. Let’s, move to the personal side, i think dahna all of us benefit from personal mentor mentee relationships, maybe with peers. Other colleagues say little about how that’s helped your professional. Well, this is my twentieth year with help u s a all right, a measurable amount of time. Two decades. And i could say, you know, some of the relationships that we’ve developed through the years with private businesses with other non-profits have really helped our model flourish, you know? I can i can say kapin partnerships with unrelated businesses to specifically what we do with bloomingdale’s the retailer, we’ve had a very close partnership with them for now. Over fifteen years, serving children have been volunteermatch entering youth program. That’s got to mean that you have a good relationship with the ceo there or someone at the high level. And then you and the children from the ceo’s leadership, of course, is always essential and establishing the value of voluntarism within a company, certainly and cooperative spirit it’s gotta trick your spirit has to trickle down, but, you know, they have a fantastic executive team that really cares very much about giving back to the communities and our partnership that started in new york with volunteer mentoring after school mentoring for at risk youth has grown teo all of their forty stores across the country, really expanding our model and our service delivery. You have some specific advice for the relationship between the ceo or chair and the volunteer board of trustees within the organization to help us, you know, here, too, we’ve been blessed with tremendous, tremendous board leadership through the years, um, individuals who bring different sorts of talents and acumen to help us do what we do, which is a fairly sophisticated, complex collection of services. So whether the individuals have business acumen, real estate, finance, thie arts, education, health um it’s, a very mixed group and there’s always that challenge there’s always that challenge. Of finding the right trusty who has the skills that you’re lacking and we know there were plenty of attorneys, there are plenty of sepa is but finding that right, one who works well with the mission believes in the mission and is going to be a value to the board. Yes, that’s true, that is true. Our board members tend to be tend to be long timers, too. I can’t think i can’t think of more than one or two cases where board members have actually had to leave for different reasons moving, you know, changes, work or environment, but it’s a very, very committed team, and we work hard building those relationships and really keeping our board very engaged. We need their service, we need there their contributions. So we tried to make careful matches of program, area and growth area where they can, you know, really make a difference and participate, contribute and and that’s critical to find out what they want to contribute to what programs interest them so that they are used in the best of the best are definitely yes, i’d say that’s true, absolutely. On the sort of on the more personal side of know your mom has been and important mentor for you say, say something about that, my mother, my mother jokes that she works for me, and i joke that i worked for her. I think it goes both ways. Sometimes i see we actually have been running her one two, one youth mentoring program since nineteen ninety four. She had started it in the early eighties, she’s truly a national pioneer and the mentoring movement, and, uh and believes in it passionately and developed an excellent model that is still used today. Um, she started it in the early eighties in new york state schools to lower the dropout rate and focused on foster care aged out. You and we’ve been able to maintain and nurture and grow that model since nineteen ninety four into mentoring yusa, which is delivering services in eleven markets around the country and really thrives on partnership because, of course, it’s, a volunteer mentoring program, we work closely with the corporate community and community organizations. The model is expert in training mentors, so very good at the engagement piece of bringing a volunteer in working. With them improving their skills and then managing and, uh, providing support for that volunteer. Want one it’s very special mentoring partnership. What would you, uh, would you say you’ve learned most important you’ve learned from your mom? Oh my gosh, she is remarkable still today at i won’t sit well, she loves being a tea, so i can say that she absolutely loves being eighty and celebrated it now she’s more than eighty and she is just a dynamo. She contributes to the program significantly, strategically, operationally still, and i’ve learned everything about how to well, i’ve learned everything really about what voluntarism means from her she’s always prized that word that term, we don’t use it much in our non-profits space, i think to an extent it becomes the notion of volunteering just becomes part of what you do, right? And we were working with volunteer constituents. We don’t often value their contribution of giving personal time and making that commitment, which really is a very special special make perhaps the most special sort of contribution, and she values and prize is it reminds me to respect it and honor it all the time. How did you learn? That that ethic growing up, she was always doing it, and she always no matter what you know her period of life. Wass but, you know, as a young age, she had us out you no selling daffodils for american cancer society, and this spring, i mean, i had no idea what even wasit was so young, you know, we sort of just followed her along, like her ducklings and all her various activities, whether it was, you know, school, church, american cancer society, other you no other formidable non-profit efforts always service oriented, and then, of course, in her work with my father, their mission was service, of course, that their lives have been dedicated to public service. And how can we pay this forward to the next generation of non-profit ceos? You know, i think that you i think for every non-profits ceo on dh through the staff line and the board lines, you know, again, i think that people, especially here in our community, i think people really, um, value and respect what they’re doing, they’re making a clear choice, making a clear choice to work in a non-profit environment, everybody knows that most likely you’re going to make more money in the private sector. So you’re you’re making a choice, you’re making a sacrifice and i believe that’s because you’re a person of mission and and, you know that passion it’s what allows you to do the best work? And and how can we be good role models for the for the next-gen coming, the next generation, i think, is to, you know, it’s summertime, we all have this valuable prized interns it’s, you know, include them, include them in the work, really mentor them the mentoring, uh, mentorship we can all provide now at this point in our careers is really very, very important and valuable. Um, and i think we could do that with our co workers with our young leaders is to just, you know, really be their share with them and support them and there’s often a lot that we can learn from those were mentor from the mission, yes, we need to stay sharp, yeah, in things that they’re much better versed in. Yeah, and that doesn’t only mean social media and technology, but we’re going to talk about that in the bigger discussion miree anything you want to leave, leave. Viewers listeners with around the value of of of a relationship on gets its report lies as supposed the relationship with are your viewers, our listeners today, that non-profit initiatives work because of public support, that it’s it’s, not just the small universe that we design and interact with, but it is the greater community, and that we need the support. We need the interest of the greater community. Teo, please follow us. Watch us think about how you can contribute and be apart of the work. Thank you very much. Thank you for sharing your expertise and your experience. Fremery in-kind. I’d like to open up tio to a real group discussion. Who wants to share a story of a mentor? That was that was important to you. Excellent. Yeah, linda. Miree treyz i don’t want to put you on the spot to single someone out, because then that’s. Not fair. But i’m sure women all know who you’re. They all know who you’re talking about. Oh, there you go. Your strategy. No. Yeah. Hyre wells was the share. Ah, a story from someone who was important to your influential to you. Maybe not. A formal may not have been a formal mentor. Mentee, please. Thanks, michelle. Hyre it sounds like randy was always there for you, either formally or informally, right on the record or off the record. Yeah. Beautiful. Thank you. Thanks, michelle. How about others? Anybody on the left side of the room? One somebody who was important. Police wonder what about a special project? Four. Introduce yourself, please. I want the special projects report issue i want with outside consultant had been a corporate person for a very long time. This this particular opportunity was really fairly new for me, and he was really great at a kind of coaching me counseling me on a lot of some of the things that we needed to do some of the things you expect because it was very successful, whether there would be what panels or or other things that you would be invited, too, because i was a person who worked on the project and he was just very generous with his thoughts about what was going to happen next, what to expect and something sounding board to kind of know how to respond sometimes wasn’t a formal mentor, like lots of programs with someone somewhere else is mental, but it’s just sort of up a relationship that you kind of developed with somebody because you seem to have some sort of kinship and they’re just going to be generals with heimans thoughts just trying to help you go in the right direction and help successful and that’s really important. So whether it’s an organization like this or whether it’s i’m something should happen to work outside, those people kind of help you shape your life. What do you make a really excellent point about us having to be open to these kinds of relationships? You just never know who the next person is going to be. That khun, you know, help in a small way, helping a really long term, valuable way the way wanda and michelle are talking about. We just have to be open to these. And they’re not as you said, wanted. Not always formal. Not always. This person is assigned to you a lot of times, right? People just come into our lives, and i think we need to be open tio to the possibilities. Uh, you know, holly, please. Good morning, falik connick, vice president, accounting company. Listening to maria talked about her mom and i heard a top about her mom before. It reminds me when i grow up. Grew up in the early sixties. I know it stays. When all my friends mom’s home, you know, and she was having and i was having dinner with my baby sitter, my mom was always working. I wasn’t a very well child. I had a lot of healthy hands. I always thought that when i got older, my life would be a little limited with what i could do with my career. And my mom used to always say to me, holly, when somebody tells you that you can’t do something, you just keep keep going at it and you just keep going at it on my mom today, next week, could you usedto work continues to try heimans you’re so crap, because i’ve been where i have been for twenty five, you’re like the rest of you being in the non-profit morning in-kind mama’s variety has nothing that i haven’t been able to in all my years and so on. My mentor holly. Thank you, it’s. Very touching, thanks very much. Stephen colbert. I don’t know if any of you saw this brooke broke character, which i don’t know if it’s impressive probably is unprecedented broke his his character on is on the show for the first four minutes. I think it was two days ago wednesday to pay tribute to his mom, who just died. I do. That was so touching. You know, he is the guy. I mean, i’ve seen him live and he, you know, it’s very rarely breaks character, but i hear him to see him do that. That was special in itself. And then just the words no r hyre very special tribute. So, thanks a lot. Thanks for sharing my thanks to everybody at that shared interest group of se e the executive women in non-profits there was a very, very lovely and times touching meeting. A lot of the women shared some very poignant stories, and i appreciate that it was it was really lovely to be there. And so my thanks to you, everyone there i gotta live listener love before we take this break. Tons of people in new york, freeport, new york, new york, new york, hicksville, new york’s a long island two out of three long island newport, north carolina. I’m going to be there soon. Reston, virginia and oregon lake oswego. I wonder if it’s amy live listener love to everybody, though. Is that those that’s everybody? In the u s but continuing in north america reinardy mexico. Welcome, live, listen, love to you and going further south. Campiness, brazil. Welcome. Lots of visitors in asia will get to them. Right now. We go away for a couple seconds when we come back. Tony’s, take two, and then amy sample ward on tumbler tactics. Stay with me e-giving thinking, shooting, getting, thinking things, you’re listening to the talking, alternate network waiting to get in. E-giving good. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Hi, i’m ostomel role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun. Shine the light on all aspects of music and its limitless healing possibilities. We’re gonna invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. You’re listening to the talking alternative network. Latto if you have big ideas and an average budget tune. Tony martin. Any non-profit radio we dio i’m jonah helper, nari team in co founders of next-gen charity dahna welcome back that gentleman whose voice you heard say you’re listening to talking alternative broadcasting he’s from australia and i just met him about a half an hour ago. He was in studio he’s, now a buddhist monk. I don’t know what his name is now, but at the time that he that recording he was his name was giorgio rivetti. I don’t know. I don’t know what he uses now, it’s sam says he still uses george over petty so he’s but he’s but he’s provoc rah george, your petty a buddhist monk um, more live listener love, asia gotta hit asia hard. Lots of listeners in seoul, south korea, thank you very much. And also in sioux on korea live listener love to everyone in korea on your haserot fuck uac of japan in chino, maya, japan and tokyo welcome live listener love, konichiwa, it’s, time for tony’s take two there’s this myth going around non-profits i’ve heard it for many years as someone who does planned e-giving consulting and that is that if you have someone in your organization who has planned giving in their title, then you’ve got planned, giving covered it’s taken care of and what that full short when that title is shared with some other title like i’ve seen director of annual giving and planned e-giving i’ve seen director of major gifts and planned e-giving i’ve seen foundation and planned giving fund-raising, and the problem becomes that any of those things or others that plan giving might be paired with in one person’s job responsibilities job spec is that everything will take priority over planned e-giving because anything that you pair it with will have more immediate deadlines that’s especially true in annual giving any e-giving sometimes has weekly production goals and certainly monthly, but anything you pair it with, it’ll have more immediate deadlines, and it’ll be more immediate cash to the organization because planned e-giving is cash to the charity at the donor’s death, in most cases, a couple of exceptions, but most it’s at the donor’s death. So the other thing that the plan giving his paired with is always going to take precedence and it’s going to get a lot more time than the proportional representation it has in the title. So if it’s half the title, it’ll probably get about five percent of the time if it’s a third of the title, i have seen it paired with two other things once it’ll probably get two percent of the time. So just because you have planned giving in someone’s title, you don’t have plan giving covered for your non-profit that’s not on my block at tony martignetti dot com this week, it will be, but it’s not, i wanted to just raise it irrespective of it not being on the block and that is tony’s take two for friday, nineteenth of july twenty ninth show of the year. I’m having a hard time believing it’s nineteenth of july amy sample ward is with me you know her high i love so having a hard time believing it’s the nineteen no kidding, but you’re not supposed to talk yet. I didn’t give you the proper introduction. Oh my gosh, yeah, i blew it! She’s, the ceo at non-profit technology network and ten her most recent co authored book is social change anytime everywhere about online multi-channel engagement, her blog’s that amy sample, ward dot or ge? And on twitter she’s at amy r s ward. Welcome amy sample aboard hello, we’re talking about tumbler today, but you’re out and you’re out in oregon in the portland area. I am. I think that live listener out in oregon was not me. It must be someone else related. Lake, we go. Oh, it is oswego, not a wego. Okay, oswego. Thank you. You’ve corrected me in the past about pronouncing oregon, which i have now. It’s ah, weak a sweet go. Thank you. But you are in portland proper. Is that true? Yes. Panepento office eyes right downtown. Okay. The city of roses i found yes, sophie of roses. Even have a rose festival and a rose garden. Yes, i don’t. You have a research rose garden upon a mountain? I think i read. So you’re the city of roses in in the beaver state. Excellent. Exactly. Okay, we’re talking about tumbler this month. Yeah, you know, way whenever we talk about specific social media channels or how to use the social tools, i feel like you and i always get back, teo, at least a couple of minutes talking about staffing. And i thought that was so appropriate after your take two today. Because whether it’s fund-raising or you know any of the other kind of tools and communications that we’ve talked about on the show before, just because someone has a title does not mean that is the only person that could do that work or that is responsible for that work. So, you know, today talking about tumbler think it gets categorized into ah, blawg, you know, because it kind of functions and that that’s the way the content operates, but that doesn’t mean that just because you have a staff person who normally puts content onto your website that they’re the person that’s now going to be managing if you have a tumbler account, you know, it has to be based on what we need outside the organization is who’s reading that content? Where is the content coming from? On dh, how do you deliver that? Not whose title inside of the organization is tumbler manager, you know? Yeah, i see tumbler often called a microblogging site, and i don’t really think that does it justice it’s it’s so much more than what what people think of is blogging. So i think the first thought when you see that description is not going to be as rich’s tumbler really is. Yeah, that’s a great point, i mean the description of it as a micro blogging is trying to be objective about how the content works because it does like a block have, you know, each post going chronologically, and you can put your content in their etcetera and it’s, you know, a static kind of place, but i’ve finally seen over the last few months, people really recognizing that tumbler is a social platform, not necessarily like a social network in the way that you think of facebook, for example, but the purpose of it is social. When allison and i were doing research on the kinds of user demographics of all different major social platforms, when we were putting the book together, one thing that surprised us too see written down is the number but didn’t surprise us from the qualitative experience side is that the majority of tumblers content is re blogged, meaning i posted something on my tumbler and you liked it and you, you know, re posted it onto your tumblr like a re pending on pinterest, yeah, so if we’re retweet into him, has to be a social platform if all the content is getting shared around and the purpose, you know. Of having your tumbler is kind of like, um, it’s a little bit if you want to think about it, like pinteresque, where you’re there and engaging and checking out other people’s content because you’re kind of curating your space, you know? And and that means you’re going to pull from all different users because you’re creating this one, you know, tumbler account that that’s all on your topic or whatever you do, you want to say so? It’s definitely social and i think that’s why organizations, they’re starting to realize it may have a role in their content plan and their community engagement plan because it isn’t just one more place for their randomly posting content. You know, there are people really engaged there, okay? And it’s also visual there’s a big visual content, which reminds me of pinterest and a little bit of facebook, facebook is pretty visual, too heimans has that beyond you know what? What you’d think of if you hear microblogging has this visual aspect, yeah, exactly. And so there’s there’s so many visual type platforms now that are gaining tons of popularity, we saw that huge spike in adoption for a pinterest but now we’re also seen instagram and vine and then instagrams video because of vine, so these this focus on pictures or really short videos and wanting to engage, you know, around a visual piece of content less so that the traditional kind of a block post where your you’ve written out some tacks on and i think what’s great about tumbler, is that it is such a hybrid, you know, it isn’t like pinterest where it is just going to be photos all over the place, and just by the functionality of the tool, the text is often kind of hidden or rolled up, you know, you have to click on it to see what the caption may have been or what the comments were it’s really trying to be photo first or a blogger where it’s obviously text first, so tumbler kind of merges them together where the photos are really prominent or video or whatever you’ve posted there, but it doesn’t hide whatever text you do include also sort of like twitter it’s it’s pretty quick moving too? Yeah, for sure i mean both from the user sample, you know it’s pretty easy, tio, if you have the app. On your phone or you’re doing it from the web, you know, just post that quick photo. It integrates with lots of platforms so people could be auto posting to tumbler every time they, you know, save content somewhere else. But as faras the digesting of that content inside the followers of your tumbler, i mean, tumbler just has really high numbers as faras people, you know, total engaged users, active users, users, they log in regularly, but also people, you know, using the mobile site, checking at multiple times a day to follow along. So it is fast moving, i think because people keep checking it. And so then people want to keep adding to it all the time. We have just about a minute before we go away for a couple minutes. Let’s talk a little about the engagement around conversations to and what non-profits should be could be looking for around their issues. Yeah, i think it’s tumbler is an interesting channel and we can talk more about this after the break. You? But i think there’s there’s two riel opportunities one is toe kind of, you know, own own account. Creating the count. Make it very clearly, your organization’s account and manage it. The other avenue to go is to support your community members or a superfan or ah, long time volunteer or even donor-centric area, because it’s their personal passion and just supporting them. Managing that account, whether that sending them, you know, content or news, they’re great photos or pointing people their way, you know, using it as a as a spotlight. So and then you’re just kind of sending stuff their way, but you’re not directly managing it. So i think there’s two, two ofthe avenues to go. Okay, we’re gonna take that break, and when we come back, of course, i mean, now keep talking about tumbler tactics and stay with us. You’re listening to the talking alternative network. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. We got more live listener love ryan from washington, d c first time listener. Welcome to the show. Thanks for tweeting. Hangzhou, china, ni hao and hong kong welcome live listener love to everybody listening like, oh, we got more in the u s laguna woods, california and is it lee hae l e h i utah welcome live listener loved when we were all over the country love it, love it. Maybe sample would you bring in you bring lots of listeners. It’s amazing. Yeah. Imagine if you actually promoted the fact that you’re on the show. No, you promote. I’m joking. Okay, so we got lots of alternative zoho before we continue, i have to give credit. Tio actually, the new york city affiliative end ten, which is five o one tech. And why? And i see five point check. N y c. Yes, i was at their meeting last night, and amanda mccormick spoke about tumbler, so i got a i got sort of a last minute education from amanda mccormick was very smart about tumbler, and you’ll find amanda at jelly bean boom dot com jelly bean boom dot com. I want to give her a shout because she helped educate me for today’s segment. Um, okay, so we have this different ways you were suggesting of managing or of joining conversations, but i think isn’t that really the interest that non-profits would have if they’re not in tumbler, is to find conversations that are about their issues? Oh, definitely and i think, you know, some organizations have found that when they tried tio jump into temblor, see who may be out there already talking about their topic or, you know, be a passionate person in that cause area they found again because tumbler is such a sharing re posting culture that there were people where they maybe had a post that was really passionate or had a striking image. But then when you scroll down to their next one it’s on a totally different topic on, so it wasn’t as, you know, it wasn’t like there were tumbler accounts being managed by individuals where the whole focus of it was that cause area, because again, if you’re looking for individuals, well, individuals have more than one interest and it’s the same as if you were to, you know, look through a facebook, but you’re going to see people post him out all different things they care about. So if you do want to go find those conversations that already happening it’s important to remember that you may not be finding a specific tumbler post that is reflective of an entire tumbler account being focused on that issue, you know, and trying to away where tio jump in, or who may be just posted it because it was provocative versus who’s really passionate about that topic. Now, to help with this, the tumbler does have hashtags. Yeah. So if you find hashtags related to your the conversations that impact your issues, you could you could pass those along. You couldn’t pass along the individual posts? Yes, exactly. Okay, but not necessarily the entire person. Although you might, you know, it’s it’s hard to tell. In fact, there was someone at the meeting yesterday who expressed concern about exactly what you’re talking about, that ah lot of the conversation, a lot of people in a conversation around her issue, which was, um e-giving a transportation alternative to prevent gender based attacks at night. You know, those people like you said they’re multidemensional there people, and they weren’t always talking about things. That the organization was comfortable referring its its supporters too. Okay, so just, you know, an example. Of what you’re saying now for charities to get started, there are there are templates like themed templates sort of like wordpress has yeah, exactly i would like to say a little more than you can jump in, you know, i think what a lot of the social platforms have have shown people is that we’ve we continue to get further and further away from the super designed and mohr into the simple. So a lot of tumblr account that you will find whether it’s an actual organization, you know, that has has created that channel or an individual’s simpler is the way to go, you know, having a very clear or maybe funny or provocative or what have you title and sub header on the account, but the design doesn’t need to have this, you know, beautiful kind of gray scale background photo with all of these other, you know, buttons and labels it’s meant to be focused on the content, so just having a very clean, simple design so that the content and those especially if it is photos or videos, they really just pop out and the question just flooded my mind, okay? The so you can you khun brand it, but it doesn’t have to be it doesn’t to be super branded and super elegant is it’s more about the content? If someone if a charity wants to get involved and start a tumbler account and make that for a, how much should they expect to be participating? How maney posts or or re re posts? Should they be doing in a day? Let’s say, orlando, i’m not necessarily today like maybe in a week or something like that? Yeah, i mean, i think that magic number question is the same, you know, with any with setting up a facebook page or sending up a twitter account, you know you’re gonna have to test out and find what that magic number is for your organization and for your community. The important piece isn’t necessarily how frequently but it’s that it is constant, you know, like it is every weekday if you’re going to commit to one today or you know it is every month it’s regular so that people don’t come and see that you posted ten things all on friday, the nineteenth and then you don’t post anything and tell august first, you know it. Isn’t that there’s a look? There’s nineteen great post here, whatever, but that it’s a regular so that your logging in you’re saying what’s going on on dh, just like twitter, it can’t just be you posting when it’s such a social platform, you need to be searching using hashtags or, you know, looking for different users and finding those posts that are great and reese posting them. So just like on twitter, you know those accounts that are always just pushing things out? Well, there’s not a lot of engagement there, but when you start retweeting other people and replying to other people, you know, you create more of a loop for engagement, sharing, participating, engaging all the things we’ve talked about on all the different platforms we’ve talked about, all right? We’re going to get their sample ward, thank you very much. Sure, you’ll find amy at amy, sample ward, dot or ge, and on twitter she’s at amy r s ward next week event leadership honorees, chairs and committees recruiting, motivating and working with event volunteers. It’s another fund-raising day interview from this past june, and jean takagi returns he’s, our legal contributor and principal of the non-profit and exempt organizations law group in san francisco. Have you looked at our youtube channel there? I have over eighty interviews there and a couple of standup comedy clips. The youtube channel is riel tony martignetti insert sponsor message over nine thousand leaders, fundraisers and board members of small and midsize charities. Listen, each week you can reach me on the block. If you’d like to talk about sponsoring the show. Our creative producer was claire meyerhoff. Sam liebowitz, his line producer, shows social media is by regina walton, of organic social media and the remote producer of tony martignetti non-profit radio is john federico of the new rules. Oh, i hope you’ll be with me next week. Friday, one to two eastern at talking alternative broadcasting at talking alternative dot com hyre. Dahna you didn’t even think that shooting getting, thinking. You’re listening to the talking alternative network. Get in. Take it. You could are you a female entrepreneur ready to break through? Join us at sixty body sassy sol, where women are empowered to ask one received what they truly want in love, life and business. Tune in thursday, said noon eastern time to learn tips and juicy secrets from inspiring women and men who, there to define their success, get inspired, stay motivated and defying your version of giant success with sexy body sake. Soul. Every thursday ad, men in new york times on talking alternative dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti athlete named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. 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146: Successful Software Selection Strategy and Storify & Quora – Tony Martignetti Nonprofit Radio

Posted on June 16, 2013 by Nonprofit Radio

Tony’s guests this week:

Don Fornes, CEO of Software Advice

Amy Sample Ward, CEO of Nonprofit Technology Network and co-author of “Social Change Anytime Everywhere”

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Durney hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i hope you were with me last week. I’d stuff. I’d suffer stick a myth eah, if i heard that you had missed maria’s faa cues maria simple, the prospect finder and our monthly prospect research contributor there’s a lot of speaking and training, we talked about what she’s frequently asked, and artists sally west and keith, right? We’re with me from australia tell us about the love is campaign this week successful software selection strategy don fornes, ceo of software advice, leads us through the software selection process for non-profits how do you know when yours isn’t working quite right? Also, storify and cora, our social media contributor amy sample ward i got a promotion at the non-profit technology network in ten. After that, we’ll talk about the value of storify and cora to lesser known social networks for your non-profit between the guests on tony’s take to my block this week is a charity did what charities do? Beth israel medical centers fund-raising became public in the new york times. Is there anything they should? Be ashamed of my great pleasure now to welcome don forged to the show, he started software advice in two thousand five. After ten year career in the software industry, he held positions at an investment firm and as a corporate development executive at a pioneering c r m software company. He likes to observe the evolution of software markets, including the impact of innovation. Don fornes, pleasure to welcome you to the show. Thanks, tony, glad to be here. Thank you, don. What are some symptoms that, eh, small and midsize non-profits current system, whether it’s software based or however it’s based aren’t, isn’t working very well. And a lot of the non profit organizations that we speak to our on the smaller end of the scale, and they’re managing things through excel spreadsheets, maybe they have ah, ah website that was coded by, you know, employer volunteers with few they’re using microsoft outlook and trying to find emails and information in there. There isn’t a professional infrastructure for managing their operations, and that can lead to what errors in in data, what other kinds of problems certainly errors on data but difficulty finding the information that they need inability to could manage an effective workflow and no what’s going on and making sure things are getting done, having insight into you know who are their, what, not just who is donating, but what what segment of constituent is donating and being able to discover things about their their organization if you’re using excel spreadsheets than there might be different versions of that floating around your office? Yeah, that’s, that’s one of the big issues with spreadsheets now excel is an outstanding tool and that’s why so many organizations use it but you do have that version control issue, and you have just a lot of opportunity. For errors in your formulas and things like that. So you get to a certain scale when spreadsheets won’t cut it anymore. Also in pulling out like donorsearch formacion you alluded to this, you know, you want to be ableto segment, right? So that you can target people with a specific a specific approach. Sure, you’ve got you’ve got constituents who are big donors, small donors, everything in between, you’ve got constituents or e-giving for different reasons. So you really do it want to develop a marketing strategy that that identifies your various segments, and and you want to work with them in each, each segment in a unique way that appeals to you to their motivations and just expect forces, right? Thank you, and just extracting data. I mean, you should be ableto query your your database system in lots of different, with lots of different variables. Yeah, there’s so many exciting things going on in terms of analytics these days that the ability to not just automate the transactions, that is, you know, that the donations or tracking contact information or interactions, but then to be able to go back and do discovery on that information or quickly. Generated report. That type of analysis is so valuable and it’s getting easier. But it’s not as easy if you don’t have a good infrastructure in place, capturing that data in the first place. Yeah, you can’t really be. You can’t be very sophisticated. Um, what are the different types of software that might be out there that we’re gonna be talking about helping people select? Well, you know what? The court, the nonprofit organization needs to account financially differently than a for-profit organization. So now there is fundez counting, which is critical infrastructure, but then in terms of really growing out business, getting beyond the administration, too, more strategic, how you’re going to raise money and activate your constituents, you’ve got a range of different applications, and so you’ve got donorsearch which will help you track who are your best donors or who could be your best donors, or maybe a more high volume campaign of how do you get a lot of small donations from a very broad set of targets? And then if it’s a membership based organization, you’ve got member management, not your providing some kind of value to that membership and trying to track who they are and who’s paid their dues and what you can do for them and what their interests are. You have case management where you have, um, let’s say you’re a client based organization where you have clients that you’re taking care of our helping, you’ve got volunteermatch management where you’re, you’ve got a large force of volunteers and you want to keep them organized, get the most out of that enthusiasm those are those are four examples of very specific applications. And, of course, the structure of the nonprofit organization will determine what they need. In that case, there are larger, broader, more sophisticated systems that integrate these capabilities. But whether or not you go to that level of technology investment, that’s, that’s. A really important question on organization, needs to ask itself. What about event planning? Sure, event planning is another application i didn’t name, but if you do a lot of events, you need to track registration, you need to track payments for those events and and all the tasks that come along with putting on a great event. So that’s, another application that could be part of ah abroad integrated sweet or could be purchased on a standalone basis on dh. Then, of course, for non-profits that get a lot of their revenue, or even just some of their revenue from from grants, there’s always grant administration and management too. There is on both sides of that relationship for the foundation organization that might be giving that grant, as well as the non-profit that’s receiving that grant so there’s there’s software to automate that as well, i think it’s, you know, moving to another topic, which is you know what you actually need thie organization needs too sit down and think about what are our real pain points why’re we where we falling short, so not just not just thinking in terms of ji that technology is very shiny and cool? I’d love to use that, but where are we experiencing the most pain? Right now is keeping track of who are. Donors are who might be a donor. Or is it really organizing our volunteers to get the most out of them? More, you know, is that we have a difficult time organizing and managing big prevent process. If you have an outstanding grand writer, and you’re only applying for a few grantspace year, maybe you don’t need to automate that. And as we’re on we, i know you have five different tips that we’re going to talk through. But and your got into one of them. Thank you. As you’re identifying what your real problem is, is it? Is it possible to? I would think it is. But i want to make sure to get a software solution that’s going to solve that problem, but then also have add on sort of modules that would do other things, as the organization’s needs. Strange. Sure, so there’s, there are a range of solutions starting from what we refer to his best of breed, so let’s say an application that just does donorsearch midge mint and they do that very well, and they have a lot of features for doner management. They go deep into that functionality, and then they’re on the other end of the scale are integrated systems that do donorsearch management, member management, case management, event management, the whole range of applications we call that an integrated suite and, you know, in theory, maybe there are broader than they are deep, although in some cases they’re both broad and deep. Um so you you have to figure out where you want to fall on that scale. Obviously the the best of breed solution khun target a specific pain point you’re having it can typically be implemented mohr quickly you have fewer people using it, fewer people involved in the implementation and you just go and you tackle that problem with that specific, best to breed solution. When you’re talking about integrated system, you’re getting the whole organization mobilized. Teo moved to this new system you’re thinking about how do your various departments work together. The folks that are working with donors, the folks that are working with volunteers, folks, they’re working with clients, and they’re all moving to this new system. It can be somewhat of a big bang approach and requires a lot more change management, and there may be benefits down the road to have him, everyone working off one seamless infrastructure sharing data and prostheses. But getting there is a big investment and the big challenge for the organization. We have to take a break for a couple minutes done, and when we come back, we’ll keep talking a little about the what we’re on now. There’s, different the implementation, and also your tips for identifying what the what the right solution should be. So i hope everybody stays with us. Talking alternative radio twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. 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Ivory tower radio dot com e every time i was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? In interested simply email at info at talking alternative dot com durney welcome back to big non-profit ideas for the other ninety five percent talking to don fornes he’s, ceo of software advice, which you’ll find at software advice. Dot com done so well, i’m talking about this implementation. It is possible than tio by these things in modules. Just just what you need immediately. And then there are systems where you can add additional modules. Is that true? I would say that that can’t be true. The modularity of the system really depends on how it was architected buy the software company. So there are some companies that do a very good job of designing their software into modules that can be turned on or off. So that you could say, deploy four of ten modules and then turn more on as ugo. But you can’t take for granted that every system is going to be architected in such a way that makes that easy. Some learn some art and that’s something really begin to is you evaluate the software. Okay. All right. So let’s, let’s, get into your five tips. You you really started with one. You introduced one the type of problem that you’re trying to solve and your advice there really sounds like is to start with the problem, not the cool technology. You know. I like to say, don’t be romanced by the technology, especially now that we’re into this cloud era and there’s a lot of advances being made and user interface, and and how it looks, who feels this software is just really attractive and great stuff. But make sure you’ve got a need for it. Don’t just go buying technology because it looks full, or because one one person in the organization, maybe tech savvy. There may be an early adopter, but then the rest of the team are, you know, luddite, and we’ll find in the same way that person did. You can. You can get yourself in some trouble where you’ve invested in great technology, but you’re not using it. And i think related to that is that you want to get what’s practical for your office. Sure. So there are there are systems that are fairly lightweight and do just the basics and sometimes that’s all you need sometimes you don’t need toe over altum e and other times you have a larger, more sophisticated organization, or one particular department is fairly sophisticated. And you really want some advanced technologies. He’s got to think about what is what is right for your organization and your your department. How do you avoid being romanced? Are seduced by the bells and whistles. That really cool? Um oh, this one. You know, this one does that to we could we could use that to and o it has this other thing. We could use that also. How do you keep your feet on the ground? I think it starts. We’re staying ok. We’re talking about a technology purchase here, but let’s, put technology aside for a while. Let’s. Sit down and say, what are our biggest challenges? Where are we? At least efficient. Where do we spend the most amount of time creating the least amount of value? Is it that we have? Everyone has their own set of contacts, you know, maybe each pitch person who’s working with. Donors has their own list of of contacts. It’s not shared. And someone leaves in those contacts. Go with, um for example. Okay, now you want to look for some kind of a donor management system that will unify all those contact to be shared even if they are assigned to different individuals. So you you want to think about where your biggest pain points are and prioritize what problems you want to solve in what order i like to say start small, think big, grow quickly. So, you know, start small. Okay? What? What problems are we going to try himself keeping it in the context of thinking big? Eventually we want to solve almost all of these problems and then moved from their issue. You have success. So i think, really just having a business discussion about the processes and workflows and what’s working and what’s not, and then once you say, ok, this is what we’re going to stall them. This is how we’re going to solve it. Then you go out and you start evaluating the technology and you stay in control of that sales process rather than letting a sales person from the software company. Show off bells and whistles that make them most attractive. You know, you say that’s, great that’s, interesting will take that into consideration, but you always come backto. What are the core problems we’re trying to solve? And how does that technology solve those problems? You talked about fundacao n’t ing software earlier. What air cem? Some basics around around fundez counting. And what sort of problems might an organization have if if they’re not doing their accounting efficiently? Sure, i think with with the counting it’s it’s important to get the right infrastructure and processes and controls in place, i said, you need to be automating a process that is it’s. That accounting process is mission critical and has to have very strict controls. You don’t want to ever get into a situation where funds are being misappropriated are or you’re not sure how much cash flow you have going through the organization, so that is an area where you’ve got to get the right system in place. And yet, at the same time, it can be very constraining, because in accounting system has to be rigid and enforced controls. You need to make sure that this software that you’re buying handles the process is the way you want to handle them, or that you are willing to adapt to how that software handles those processes. S so we may have to adapt to what the software requires us to do. Yeah, so some software is more flexible than others in accounting, often it’s a little more rigid compared to, say, a constituent relationship management system. Because, you know, we do have, you know, accounting principles that are standardized that we have to follow, so you may have to. You have to do things the way that software is built to do it. I see in ah, a lot of small shops. It seems like very routine things, like maybe checks being received or accounts payable, being ah, being received or sorry, paid always seem to seem, even though their routine, they seem like each time it’s the first time it’s ever been done. I hope that’s, not the case, for, for all organised. I think some are more efficient than others. I think it comes down to you know, what is the attitude around payables receivables? And how quickly are you going to do it and who’s doing it? So i think that getting the right software in places key there, there are so many great duitz technologies right now, such as a ch payments, you bring a payables receivables in our own organization, we’re doing more and more th which is essentially a wire transfer, but no more sent paper checks, but actually just sending the money elektronik, lee and the more modern systems are built to be able to do those kind of transactions. And i’m glad i’m glad you explained what a ch is. Because on this show, i have jargon jail, but you kept yourself out. You kept yourself out of george in jail by quickly saying, basically a ch iso wire transfer. I think it stands for automated clearing house. Do you know? Is that right? That sounds good. Okay, so we’ll take that. Okay? Yeah. Yeah. And i just meant that, uh, i guess i was going back to symptomology a little bit. You know, when i said routine things seemed to i get treated as if there is the first time every time, even though it’s it’s done, you know, it doesn’t times a month or something it always seems to be a difficult task. So andi, i see. Sorry, go ahead, you’ve got organizations for maybe you have a volunteer bookkeeper, who’s coming in once a week or twice a month or something, and maybe they’re using an application that isn’t designed for fund accounting on dh. Maybe that particular person is, ah fine bookkeeper, but not very tech savvy and so that’s, where you can get into those situations where things are just very slow moving and and no one can really tell whether the check has been cut or not, or received or not. And i think that is symptomatic of the level of sophistication of the organization or they thought, function in the organization. Let’s, go back to your to your tips for, for finding navigating your way through the right software. What, what what’s. Next on that you recommend. Well, we’ve talked about not being romanced by the technology we’ve talked about some of the different applications, and identifying the problem first and then matching the technology is the solution. I think another interesting thing is its funding technology it’s an interesting area, because there are plenty of people out there who who loved technology, who loved sponsoring technology who love rolling up their sleeves. Of course, there are plenty who don’t, but organizations can identify those constituents who can be very useful as a technology resource. So in technology, there are plenty of people who been very successful financially, so you may find donors who have a background in technology who get excited about funding some kind of technology, purchase and implementation, and at the same time, they can roll up their sleeves and help with advising on selecting that technology, implementing that technology. Then there are folks who fit that description that maybe don’t have the financial resources to contribute, but could contribute their time and skills. So technology is is an area where well, let’s, let’s, go back to that bookkeeper, you know, there may be bookkeepers who could volunteer toe do your accounting, but that probably isn’t the same level of passion relative to technology, where there’s some people that are very passionate about what technology can accomplish and would really the motivated to come in and help you either financially or by rolling up their sleeves. Uh, so i think you can be really creative as you think about technology. Maybe not just another thing that comes out of the operating budget. But could you do a special campaign around raising money to fund a technology project or forgetting time donated by folks that are tech savvy? Okay, excellent, yeah, and and as you two shut on this. Another. Another issue and that’s important, and a tip that you have is around the implementation and the training. Sure, so this is along the same theme i’ve been hitting on throughout this conversation, which is they’re really needs to be a process behind the technology, whether that process is something you seek to automate with the technology or process you switch to because that’s the process that technology automates by default, and so the people that are gonna adopt this technology and use it are really critical to its success and can also lead to its failure. So if you by technology and you don’t use it, we refer to that in the industry as sh elsewhere go that as we do surveys of technology users and buyers almost every time what floats to the top is one of the biggest challenges is adoption. How do you get everyone to start using it if you have your development folks using a donor management system, but they don’t like filling out all the fields, you know, maybe they need the email in the phone number. I just don’t want to take the time to put in that physical address. Ah, that may serve their needs, fine, but it’s not going to help the marketing group when they want to. Do that next direct mail campaign, right? Right. You can get a lot of dirty data and there you need to get those folks bought in early to get the right data and the system and clean data in the system. If they’ve always been more of a relationship person, they don’t want to use technology, maybe they do their work over in lunches or in events. You can have this whole system you’ve invested in, people are using it. So i’m i make a suggestion that may seem counterintuitive, which is get those people involved in leading the technology selection and implementation effort. Maybe they’re not the lead on the project, but they’re involved from the start so that they have a sense of ownership and buy-in and really get exposure to what the technology can do from the start. Well, they were probably gonna put one of your more tech savvy people in charge of the project. But you need to get those. Those late adopters are nanites into the process early so that they really you have an epiphany then come to believe in technology. We also need the leadership. It’s it’s gotta be it’s. Gotta be. Used properly at the senior levels. And it’s got to be encouraged and sort of enforced from the senior levels. Yes, and that would be a challenge if you’re senior management are the late adopters. Yeah, okay, not needed a champion at the most senior levels of the organization. You can say, hey, this is something we’re going to do. The time has come and everybody is going to get on board, and we’re going to get the right imam, the funding. We’re not goingto, you know, we’re not going to be too cheap about this. We’re going to get the right stuff in place, and we’re going to make the changes in how we do things around here, so that we’re really using this software and automating are our process is the right way. Don’t we have just about a minute left, or so i want to ask you, what is it that you love about the work that you’re doing? You know, i it’s, uh, a little bit nerdy, but i love efficiency. I love getting doing things better and faster. And in my own organization, it’s reflected by developing our own technology. We we rarely even by third party technology. We have a team of developers who build everything from scratch to do exactly what we want, its lead, the great efficiency and i think, whether your advanced enough to build your own or whether you’re buying software off the shelf there’s a great sense of momentum and pride that comes from getting better at what you do in getting more efficient and that’s what i love don fornes, ceo of software advice. You’ll find them at software advice. Dot com don thank you so much for sharing your expertise. Thanks for having me telling you, it’s been my pleasure right now we go away for a couple of minutes when we returned tony’s take two and then amy sample ward is with me talking about storify and cora stay with us. You couldn’t even think dick tooting getting ding, ding, ding ding you’re listening to the talking alternative network get in! Nothing. Cubine are you suffering from aches and pains? Has traditional medicine let you down? 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I’m chuck longfield of blackbaud. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Dahna that was chuck longfield, chief researcher research scientist, actually at blackbaud from last year’s bb con conference and i will be there this year in october. Also, thes blackbaud people are very modest, it’s hard to get them to say their titles. Janna eggers, senior vice president i think of marketing in products just, said jenna eggers from blackbaud i have to get them to be a little more ah more forward about their titles and we have something to say about titles, titles that have changed very shortly. But first i can’t send live listener love this week. I’m sorry i’m not live where pre recorded this week, however konnichi wa ni hao anya haserot you know i send live listener love also, california always checks in texas, north carolina, oregon from time to time north i said oregon, not oregon there’s no e at the end of that, i learned that dahna who else checks in new york? New york has been lately so live. Listen love to all of you and everybody else. Who’s listening live. I will be back in the studio next friday. Tony, stick to my block. This week is a charity. Did what? Charities do the ah, fund-raising we at beth israel medical center here in new york city became public because of a will contest and ah, it’s fund-raising methods were the subject of a new york times story, which is probably something that we would all rather avoid, and i don’t think anybody wants their internal office processes splashed internationally on the new york times, but i saw very little that beth israel should be embarrassed about. I think they’re fundraisers, including their ceo, who, of course, we know should be a fundraiser. I did what they were supposed to be doing did what charities do they is the story of a woman who was living in the hospital, literally living in the hospital for twenty years. She was a resident of the hospital for twenty years, and the question is, were there was the hospital’s fund-raising tactics inappropriate? And i don’t think they were. I think they had a great prospect living among them, and they would have been, i think, careless if they hadn’t cultivated and solicited this woman for charitable gift. There were some emails and some notes to the between members are between employees that i think we’re a little carelessly, unprofessionally worded, but there’s nothing unethical, certainly nothing illegal, nothing fraudulent. So i don’t really think beth israel had that much to worry about when they’re fund-raising became public in the new york times, and i say more about that on my block, the post is a charity did what charities do on my block? Is that tony martignetti dot com that is tony’s take two for friday fourteenth of june twenty fourth of the year. Oh, i’m very glad that amy sample ward is with me now. She got a promotion at the non-profit technology network and ten and her most recent co authored book is social change, anytime everywhere about online multi-channel engagement her block is amy sample, war dot org’s and on twitter she’s at amy r s ward, i guess i don’t know, i guess i’ll say it because it’s it’s easier for me to say then for amy to say congratulations on being promoted to ceo of inten. Thank you. When was your promotion? Effective? Ah, effective june first. So we are in day eleven. All right? Yes. Today’s tuesday the eleventh. Um how’s it going, it’s going really well, i mean, you know, there’s there’s, not a lot of time spent trying to figure out who are these people that i work with because i already got to work with them for the last over two years, so it feels like, you know, you could just jump in and we can start moving forward on all kinds of projects are already deep in the weeds of the next ntcdinosaur will be in march in d c, so lots of lots of action, lots of good stuff happening and t c, of course, is the non-profit technology conference? Yep, right, followers of intend may not know that. So what, you’re jargon jail? All right? No, no mass resignations since your appointment as ceo. Well, not yet. Knock on wood. I i don’t think that that’s the case. I think we’re all really excited to dive into work together. I think you know, any organization that’s gone through a transition, you you kind of let yourself feel like, well, maybe, you know, maybe we’ll go in a new direction. Maybe we won’t what’s goingto happen. And so once everything’s kind of decided, well, now we can just move forward on all those. Great ideas that we’ve been having and conversations that staff have together. It’s, like one day. Maybe we’ll do this. So now we can really start putting some of that into motion on. You were supposed to be in the studio with me today, but you had to be by phone because you have something going on in your apartment, right? Yes. Since we since i’m now the ceo and ten, we will be relocating back to portland, where the antenna main office is. And as such as manhattan real estate, as soon as our landlord know that we were moving out well, he wanted to start fixing it up for the new people. So some repairman is coming. Tio, work on the bathroom. Okay, lets you get a swelled head. As ceo. You still have to be still to be in your apartment to let the let the contractors in. Exactly right on dh. Do you know when you’ll be moving? Sorry. Very sorry to see you going. You won’t be live in the studio with me anymore. Or maybe you will one more time when you mean portlanders again in july. July. Okay, we’ll see whether we get you in the studio one more time or or not, i guess depending on when your move is in july. But very happy for your congratulations on your appointment. Thank you. I appreciate it. This seems like a good time to let listeners know. Remind listeners what? What? And ten is about what? What? What kind of help can small and midsize non-profits get from non-profit technology network? Sure so and ten is a non-profit ourselves. So we definitely understand what everyone else is going through. And where? The membership organization for anyone looking to use technology to meet your mission. So there’s no organizational size requirement there’s no budget requirement there’s no missions specific or cause specific focus that we have it’s really, truly for everyone that’s trying to use technology. Teo, be a little bit more effective and more efficient and meeting your mission. So we have the ntc like we mentioned before the non-profit technology conference, which is our annual conference in this coming year in d c we’re expecting over two thousand non-profit staffers, so it’ll be a big, really great conference at but then outside of that conference, we have about one hundred webinars a year that air on all different topic hoexter tailored to all different kinds of staff in an organization because, you know, for example, if you’re thinking about online fund-raising well, there’s some pieces of that that your staff are interested in, you know what air the pieces we need to have in place? And then there are pieces of online fund-raising thatyou’re development team want to know, like, how do we make the ask successfully online? So we try and make sure that there’s something for all those different sides of everyone in organization, and we have depending on the year between five to eight research reports on those air free to download for and ten members, and then, you know, outside of all of that, really a community so there’s over eleven thousand and ten members sixty thousand, largely in the community that aren’t necessarily paid level but attend webinars or have come to the conference. So there’s the probability of sets that there’s no way that there’s someone who hasn’t gone through what you’re going through at your organization and it’s a great place to come find those piers assam questions see how they’ve navigated that website redesign or that our processor, whatever it may be, and you make the point very well that this is not on ly for technologists who understand technology, but it’s for everybody in the organization. Exactly. I mean, it’s twenty thirteen, right? We’re all using technology. It doesn’t mean that we’re all directors, but we all need to use these tools to do our job. And so it’s a place where you can go regardless of what area in the organization you work in to find resource is that help you with your job, whether you’re in communications or you’re on the program team what whatever it may be, you’ll find antenna at and t e e n dot org’s cool. Thank you very much, amy. Think well, hopefully we’ll get you some new members on dh, actually attendees at ntc and viewers of your webinars and readers of your research reports because i think it’s very valuable what and ten does, and it is a it’s, a it’s, a morass in a black box for a lot of people and that it need not be right. Let’s, talk about storify and cora let’s do it. Okay. Storify what’s. Ah, i see. It described as content curation. What is this? Yeah, but kind. I mean, if you’re going to jargon jail me for ntc jargon jail you for contents curation because that sounds wonky. Well, i asked you to. I asked you to explain it e would know that wouldn’t be the way i actually think storify is really cool tool really cool platform because it is so directly the definition of social media it’s multidirectional, its share a ball, it’s public all of those pieces that we associate with you know what? These social tools online are that storify. So essentially you could go to storify you say i wantto i want to create a story. Um, and i want it to be about, uh non-profit radio looks put in the hashtag non-profit radio that’s what you wanted to do your store storify about today after you listen to the podcast and it will pull in all the media that it finds it’ll pull in the tweets if there are photos of tony’s taking photos in the studio and posting them, if there are videos posted, whatever kind of video that it confined with that hash tag non-profit radio and what’s great is that it doesn’t just pull it in and say, here you go, it shows you these air all the available pieces of content, you know we found and you get to very simply you don’t need to be a technologist to do this, but you can just drag and drop them into your post. You khun ad your own tax so you could say here’s a great quote from one of our live listeners and then pull that tweet over. Oh, are you know whatever those kind of like annotations would be, and then when you are finished compiling it, you can either embed the whole thing in your website or in your blog’s, or you can just share it out on twitter or facebook wherever you want to share it and have it stay on the storify website. You know where however you want to move it around and it’s? Great, because then people can go back and kind of see that recap of the conversation i think it’s used really well. Bye. Uh, newspapers, new york times used store fight all the time. Tio, pull in. You know what they’ve seen on a breaking news story. Kind of in real time, things like that. I see. And on all those examples that you gave by the way of non-profit radio, which is an outstanding example to use. Thank you. They all do exist. Wei have just a minute before a break. Do you have to start your storify with a hashtag or could you just use the phrase? I guess in quotes tony martignetti non-profit radio can you start that way? Yeah, you could try it that way. It’s it’s easier with hashtags only because you know that it’s a dedicated tag that people have been using. Whereas if you were trying to just search for you know any instance of someone saying non-profit technology, for example, there was it would just be too big and nebulous. Tohave a clean, you know, conversation captured. Okay. Non-profit radio is what you meant. Yep. Non-profit technology i understand. Just flows out. No, no, no. I meant non-profit technology. If you did that generally at the phrase versus for example, the hashtag and p tech. I see. Ok, ok. But you can edit out things that are extremely us right? Yet for sure. Okay. All right, let’s, take a break and amy will return. And we’ll keep talking about storify and also kwara. Stay with us. You’re listening to the talking alternative network. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. Hi there and welcome back, amy, this sounds like something that could be good for non-profit don’t have a social media team or director at all because you’re pulling in content that’s you’ve already created or that others have already created. Yeah, especially if you’re on organization where you’re having on event or you’re having, you know, you put out new report or you launched a new program or, you know, you’ve done something that’s gotten your community talking online about what you’re doing so so it’s about something specific, it doesn’t just generally, you know, i like and ten well, that’s terrific, and i would love tweets that say i like and ten, you know, it’s, not necessarily something to capture a story, so any time you’re doing something that is a little bit more time bounder or topic lee specific it’s it’s really easy because you now you have all this content and so you, khun, just like you said, even if you don’t have a social media are big communications department, you could just go pull it all together fairly quickly, but be it also means that now all those community members that got highlighted in your store if i get to feel like, oh my gosh, you know, my my tweet about the event or the photo that i took of, you know, the ballroom at the event got to be featured in the organization’s recap and that’s really cool for them as a member of the community who maybe i hadn’t ever really felt highlighted or, you know, called out by the organization before and now they’re kind of, you know, they get to shine as part of the recap, and that makes it more likely that they will share it with their communities exactly. Now, storify, when you said that it gives you the chance to either in bed or share, i guess or both the people that including the people that it shares with include the people who contributed to everything that got drawn in right duitz yes, exactly. It has a lot of built and sharing features on dh you can you can tell it not to do those things, but it try it wants to encourage you to send out a tweet, for example, tow any dahna any tweet that you included in your storify to send a reply to those people saying, hey, i highlighted you in my store if i and give them a link and then they, you know, it links back to the store if i so you can have, you know, when you have your storify account in your building, these specific stories they’ll stay on the story by account, you have a you know, profile there people can just follow your storify account if they want teo, but you could also embedded on your blogged on your website, maybe you maybe you created a storify for a specific offline event that you held and, you know, lots of people tweeted and shared photos and you create a storify well, that’s really great to go back to the event page and added there so now it’s like an archived, you know, event captured page and not just an old registration page, you can keep all that content there, so you’re extending the life of your content. Exactly. I get a tweet like that whenever i participate in a in a twitter chat called fundchat hashtag fund, and at the end of the chat, i got a tweet that says you’re included in my storify for the fir fundchat today here? No, okay, i think it’s a really great tool for twitter, chat because it’s, when you are participating in the chat, i think it’s fairly easy to follow along, but if you aren’t participating in that moment in the chat and you want to go back and look at the hash tag later, it just doesn’t make any sense. You know, you need that storify where the organizer can move people’s replies to fit underneath the question, you know, instead of in-kind of the ad hoc free sabelo that they may have actually come in that move them out of the time stamped order of when they were sent. But which question is this person answering and that kind of thing, right? Put them into a logical order. Yeah, yeah. Interesting, though, that they do come with the time stamp too. I like that. It pulls in all the all the original features of the of the piece of content. Okay, let’s, let’s. Give some time to quarrel. Qu qu o r a i won’t try to describe it since i got admonished with the store. If i so, how would you, amy sample ward to? Find describe quarrel for listeners. Sure, so cora is essentially a q and a site, so you or others could submit a question, and then you or others could submit an answer and, unlike certain other question and answer websites that you may have seen or if you have ever, like, done an internet search just for a question, and then you see all of these, like different kinds of forums and q and i websites come up where someone else’s asked that question, cora tries to keep it really limited so that there’s there’s not just like a forever stream of answers, but that there are really, you know, prominent answers to that question on which is, you know, something that kind of plays up a positive feature. So you’re not sifting through and wondering which of these answers is the real answer and it’s a place where both organizations and, uh, you know, individuals of all different backgrounds have have really established some of their energy online as a thought leader. A resource to whatever kind of niche field there in so it’s not just about tax analogy about everything under the sun and people are there you know, some people ask a question and then answer at themselves because they want teo share information about that topic, but others see questions that others have posted and go in and provide an answer. I’ve answered a question on what’s the best way to get a taxi cab in new york city, huh? So i don’t know that an expert, but i had a couple of suggestions. I see too many people standing on the curb, you’re gonna be out there, you could be in the middle of the street practically. We’ve gotta want that. You gotta be at least twenty five percent of the way into the street if you’re not. If you’re not in danger of getting run over, then you’re not going. You’re not an effective cab camp. Hell, that’s, how you’re stopping the taxi is by preventing them from driving further down the street. All right, so we just have a minute or so left. How could non-profits use quorra? Sounds like credibility is very good. How else? What? Why else? Well, i think there are lots of ways whether you want to talk about your you know, the field in which your organization works. And provide answers say, you work in public education and you want to go, you know, maybe someone has posted a question that says, what does a charter school mean you if you work in public education, you probably know, and you want to provide a on answer, i think the thing to keep in mind is that it is a very individual driven platform. And so if you have, you know, your executive director, maybe of a policy director you have, you know, whoever it may be in your organization think about having more than one person with an account and providing those answers as that credible individual that represents the organization, so that you created a little bit of space between that answer and your organization and have also said, well, of course our policy director is answering this question because it’s about public policy and we have an expert on this, you know, and that’s why we’re such a credible organization qu o r a dot com. Maybe we have to leave it there. Amy sample ward, ceo of non-profit technology network congratulations on that again. Thank you. She will remain our monthly social media contributor. You’ll find her at amy. Sample ward, dot or ge? Always a pleasure. Safe move. I hope i get to see you before you go. Yes, thank you. Bye. Amy buy-in next week. Well, before i do next week, i want you to know that i badly misused a word today. I’ll even give you him. It was in the first half. If you are, it was completely out of context. And if you are the first person to tell me what what it was and what the word means, then i will send you a social media roadmap, which is courtesy of amy sample ward. Next week, a conversation with adam grant he’s, the youngest, tenured and most highly rated professor at the wharton school of business at the university of pennsylvania. His book is give and take in march. His work was the subject of a new york times magazine cover story. Does generosity and your relationships leave you behind or get you ahead? That’s what we’ll talk about without him. Grant, insert sponsor message over nine thousand leaders, fundraisers and board members of small and midsize charities. Listen tomorrow to tony it’s, not just martignetti non-profit radio tony. Martignetti non-profit radio each week, if you’d like to talk about sponsoring the show, contact me on my block. Our creative producer was clear. Meyerhoff. Janice taylor is usually the assistant producer, but she’s, not here today. Sam liebowitz is line producer. Our show’s social media is by regina walton of organic social media and the remote producer of tony martignetti non-profit radio is john federico of the new rules. Oh, i hope you’ll be with me next week. Talking alternative broadcasting at talking alternative dot com. Duitz good ending. You’re listening to the talking alternative network waiting to get a drink. Cubine are you a female entrepreneur? Ready to break through? Join us at sixty body sassy sol, where women are empowered to ask one received what they truly want in love, life and business. Tune in thursday, said noon eastern time to learn tips and juicy secrets from inspiring women and men who, there to define their success, get inspired, stay motivated and defying your version of giant success with sexy body sake. Soul. Every thursday ad, men in new york times on talking alternative dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office needs better leadership? Customer service sales or maybe better writing are speaking skills. Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Com. Hyre

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143: Twitter Tactics and ASW FAQs – Tony Martignetti Nonprofit Radio

Posted on May 24, 2013 by Nonprofit Radio

Tony’s guests this week:

Melanie Mathos and Chad Norman, co-authors of “101 Social Media Tactics for Nonprofits”

Amy Sample Ward, co-author of “Social Change Anytime Everywhere,” membership director for Nonprofit Technology Network and our monthly social media contributor.

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent i’m your aptly named host it’s friday, may twenty fourth oh, i hope you’re with me last week, i’d suffer pilo nephritis. If i heard that you had missed a conversation with gary vaynerchuk, we found out from this new york times best selling author sought after speakers, social media consultant and wine expert. What insights his book the thank you economy holds for leaders of small and midsize non-profits one takeaway from last week treat your employees better than your donors and maria’s mixed bag maria simple, the prospect finder and our regular prospect research contributor had a few things for us ah conference reminder a tweak to google alerts and the report millennials and money from merrill lynch this week twitter tactics melanie mathos and chad norman are with me. They co authored one hundred one social media tactics for non-profits melanie mathis and chad norman and i will talk twitter and a s w f accuse amy sample ward, our social media contributor, membership director for non-profit technology network and ten and co author of social change, anytime, everywhere had five speaking gigs this week in washington, d, c and burlington, vermont, and here in new york city and she’s going to share the questions that she was asked throughout the east coast. My pleasure now, to welcome melanie mathis. First, she is senior public relations manager at blackbaud, spreading the word about their products, services, employees, customers and research. Before joining blackbaud, she worked as a development consultant and in the publishing industry on twitter, she’s at m e l emma tho, mel method and chad norman he’s, director of marketing at spark, a technology services company. In two thousand seven, he founded go green charleston, a technology focused non-profit helping charleston, south carolina area residents engage around the local sustainability community. He is at chad’s norman on twitter melanie chadwell comm thanks, honey. A credit to you. Yeah, tony. Thanks. Thanks for having to stay pumped to be here. That’s a pleasure. Thanks, chad. All right. Pleasure to have both of you. Um, your book is very tactical one hundred one social media tactics. But we need to start mohr strategically. Is that is that? Is that right, melanie? Yes. Way often refer to the book is a book about tactics has a sneaky strategy undertone, and we’ll skip well, we’ll get a quick little give away the one hundred first tactic. Is that a strategy? If you’ve made it that far and you haven’t thought through a strategy shouldn’t be implementing any tactics because you generally wouldn’t have a direction that you’re playing. George, right? And we’ve emphasized that on this show many times not just to jump into social media, but what are your goals? Why are you thinking about? Ah facebook page or twitter? Presidents are linked in group or a hashtag on twitter, which we’ll talk about s o you have some you have some advice in the book about strategy post chad, you wantto just brief us quickly on what post is about? Yeah, absolutely. The post method was actually created by gesture enough and charlene lee from their book ground swell and it’s just a really simple, easy way to break through like the scariness of actually creating a strategy, right? I think a lot of people hear that word and get a little freaked out and which is precisely why it’s in the book, right? Because then people just go straight to tactics. Like, well, i don’t really want to write down a strategy i’m just going to actually go through and, you know, implement some things quickly so the post melkis simple it’s just actually think about the people that you’re trying to reach that theo in post our p e and the o is objective like, what do you trying to achieve? Try to put some smart goals in there from numbers and things? Your strategy is the s and that’s sort of how things are going to look on the other side, where the outcomes you’re looking for and then finally, the technology or the tactics in our case, how are you going to implement or what do you gonna implement actually reach get those three things first, three things in order. We’ve talked a lot on this show with amy sample ward, who is going to be with me later about strategy and, in fact, the two full shows on march fifteenth and april nineteenth, we talked about her book that she co authored social change anytime, everywhere so we’ve had voted two full hours in the very recent past to that strategic thinking around online engagement, so now i thought this was a very good balance. Let’s do some tactical and i want to focus on twitter. That’s ah, you two are amenable to that? Absolutely no. Okay, it’s, a favorite goat can’t really it’s your favorite. Okay, okay, um, i’m glad you’re amenable. Otherwise we wouldn’t have too much talk about if you had said no, i’d rather not know. Then we’d be pretty much out of luck. So let’s start with something really pretty basic creating a twitter background. Um, melanie, why is this important for ah your strategy and how it fits into your general branding rather than just having some a default twitter background? Sure so read by non-profits surely take advantage of all of the different platforms and all the different space allotted to them personalized and bring your brand through to their communities, so that could be a twitter background. Google plus cover facebook cover whatever it may be, you’re given this st an avatar of background to tell your story and so it’s very important, i think, because not the visitors here perspective social accounts, that’s the first thing you’re going to see, they’re going to see how your organization is. Representing itself, and you should really be able to tell very quickly, but a nonstop is trying to convey it. So that’s, why it’s very important to put a lot of thought into the detail around all of your social branding, and you have a very good example in the book, the high veld horse care unit, can you maybe you, khun melanie, give a couple of tips either either using that as an example or just, you know, some general tips that you saw that that they did sure have a commission that is it’s pretty upsetting it’s all about ending cruelty to animals so they could have gone that route? But what they’ve chosen to do is to really provide a really uplifting photo it’s gonna fire people help them towards their mission of happy horses. So i think it’s hcc you is their twitter handle. I will get back to if it’s not, but what i like about it is they have ah, clear call to action. They have other ways that you can get in touch with the organization right there. They’re using this space wisely. They have one strong image, they’re on brand they’re using. The right colors, they’re using their logo and just overall it really reflects their overall lead presidents as well. And chad, how would we get started with creating a twitter background? We can’t go through, you know, we can’t go through all these tactical tips step by step, although the book is very good step one, two, three, four, five and but but how would we get started with creating our own twitter background? Right? I think you take a start, it like looking at what you want to have that back on, right? Like taking your brand and sort of interpret it, you know, interpreting that through the lens of twitter like, what does that mean on twitter? How could my background graphic look? Maybe look at some examples get some ideas of things you like then actually executing a strategy and what you want have on it’s pretty simple, you just demographics editor, whether that’s, photoshopped or one of the free ones that you can download or a graphic designer like he would have to happen on fast, right and pretty much you’re just kind of creating something from scratch, right? A good size to use is sixteen. Hundred by twelve hundred pixels that’s going to cover most most twitter backgrounds most computer sizes or they go really big if you’d like andi, i tend to recommend for people to actually do a full image rather than use the tiled approach, which we can create one small image in the tile it you’ve been a full, big, large image give you really good control over where the elements are going to sit in the background. So i think the idea that not over think it, you can find some good examples that you like and, you know, really put a lot of that good stuff in the upper left and then really make sure the rest of the page really looks great on twitter, right? Because you’ve got the chance to not only is your twitter background, but then customize the link color and some of the elements on your twitter profile page and, you know, again don’t spend too much time and because most people going to ingest twitter from a twitter client or something like that. But again, like melanie said, this is a great first impression opportunity, as a lot of times people are seeking. A proper for the first time on social and so make sure your twitter profile page looks off when they land there. You mentioned the upper left, you said important stuff in the upper left. What what’s that about? Yeah, so the upper left is a really visible part of the twitter profile page, right? You know you’re going to get a little bit if you look at the way the twitter page renders there’s a little space up there like a few hundred pixels, we can squeeze some stuff in there and then kind of moving down the left hand side, so we’ll be seeing a lot of people doing is putting a really nice brand image up there, whether it’s a photo are their logo or something like that. And then i have some information that the left side where you can actually put information about your website, maybe a leak they called action. You could maybe even includes some people that are going to be posting on your twitter account there so it’s just a good opportunity to throw some content up because we know people are people’s eyes on the web, go to the upper left. And there is a little bit of space there on the twitter profile. Okay, we know that that’s, where people look first when they go to a new page bilich upper left. Okay, do we know where they go? Second, probably just reading a book down, going, going to the right down from there, right, straight across, diagonally to the right. Okay, we’re gonna take a break for a couple minutes. Go away. Of course. Melanie mathos and chad norman, stay with me. We’re going to keep talking about twitter tactics, and i hope you stay with us, too. Talking alternative radio twenty four hours a day. Are you confused about which died it’s, right for you? Are you tired of being tired? How about improving your energy strength and appearance? Hi, i’m ricky keck, holistic nutrition and wellness consultant. If you have answered yes to any of my questions, contact me now at n y integrated health dot com, or it’s, six for six to eight, five, eight five eight eight initiate change and transform your life. Are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership, customer service sales, or maybe better writing, are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes, or get your human resource is in touch with us. The website is improving communications, dot com, that’s, improving communications, dot com, improve your professional environment, be more effective, be happier, and make more money improving communications. That’s. The answer. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to big non-profit ideas for the other ninety five percent. I’ve got lots of live listener love going out to singapore. I don’t think we’ve had singapore represented before and in china, chung ching and beijing and also taiwan. So to everybody in singapore, china and taiwan knee how los angeles, california. Mira loma california in fort worth, texas welcome live listen to love to all of you and lots of other live listeners as well. Um, let’s talk some more about sort of getting started on twitter. Melanie and chad one of your recommendations is to add a twitter follow button. Melanie, how is this? How is this helpful or what is it sure so a lot of the tactics in our first chapter, which set up chapter, just focused on things that you, khun due to optimize all your channels and to really make it easy for you your community to engage with you. So twitter has provided these lovely buttons about four different kinds that you can actually put on your site or on your bog, and they have different focus areas so you can have a button that allows people to easily share a link like i’m sure people are super familiar with justin blogging platforms, but you can also use this for other valuable pieces of content, so think resource is not brochures. I doubt anyone’s going to get so inspired they wanted to share your brochure on twitter, but something that is going to be x stating maybe research or cool article in-kind follow button is probably the most used button behind that and it’s just a button that you can place on your contact page in a foot or sidebar on your site. Donation confirmation form is a good place that allows people just click right on your website and instantly follow you without having to go to twitter and do it there on the hash tag is another one that’s really good that you khun you can pre populate which hash tag? The tweet will mention so it’s, good for a campaign if you’re asking people to add their voices, conversation, et cetera and then the mention wantedto awesome one for asking questions and getting support. So perhaps you have online fund-raising support person who you could add their handle right there, so it’s easy for people to contact them. On their preferred channel, if it’s twitter so there are all kinds of ways to really incorporate into your sight into your different channels, and i want listeners to know that we’re live tweeting because the shows social media manager regina walton is in the studio so you can follow the hashtag non-profit radio. Also, we found the the twitter id melanie for high veld horse care unit it’s at h h c u regina found that gina found that no problem, of course you know we’re covering you, i put you on the spot, regina found it and she live tweeted it. But beyond that we’re live tweeting this shows you can follow the hashtag non-profit radio. Okay, melanie there’s so there’s a lot there. Where would you recommend putting the the content ad button with tzekel right by the title of something? Or where does that go on a block post or something else that you want people to share? I’m going to throw this went over the chad because he’s more of the technical implementation. He probably has a better insight on this. Yeah, so i mean a lot of time. This is that is in response. To the people that have, you know what, i’m supposed to put a twitter icon like on their on their pages, like you can click that and go to twitter dot com and follow from there, but the idea of having us followed button instead, it is a little more powerful and you can put it kind of anywhere but needs to make sense, right? You don’t want to put this in sort of your social sharing area where you want people to tweet a blogger post or like it on facebook, or share it on pensions or something this would go sort of in some other places, like alongside a twitter box like a weird showing your feed right? You can put the follow-up button right there and say, hey, i just want to follow, you know, follow from here, you can put it in blog’s sidebars you could put at the top of bottom of block post greatly labbate you’re about us, page, write a page where you’re listening out a lot of other ways to get in contact with you. A donation confirmation page is another great place where you can actually have it like hey, thanks. For making that donation here keep up to date with the followers on twitter and having just do it right there, your press room or even on a custom kapin facebook so kind of any other places where you’re trying to, you know, get people teo, you know, communicate with you more and follow you and give you give your contact information you mentioned the twitter feed how do we how do we put that chad in in our on our blogger on our site, right? So it’s it’s, another widget from twitter you can actually go to twitter dot com and their resource section, as well as a place where you get the followed button and you can actually get a nice live twitter feed. You’ve seen these on lots of different sites. It’s another tactic in the book and you can actually bring your live twitter feed onto your website, right, which is great for two reasons one and explosions all the great things they’re doing on twitter and helps get get that message out farther, but it also brings in dynamic, real time content to your site to make it more of a lively place we see. A lot organizations doing this even on their home page, where they pull in like their latest tweet, i think you may decide it does that so it’s just again, another way to bring twitter outside of twitter itself and put it on your website. Can you modify that chad so that’s not only your twitter feed, but it’s it’s the occurrence of any time that somebody uses your twitter id? Absolutely yeah, you can do it search results, you can do a hashtag, you can do just the profile so it’s very customizable both from my content perspective and from a design effective you can actually use the css and use some of the attributes actually make it match the html of your website, so it doesn’t look like like a placid on there, so you have very customizable bullet from a content and design perspective. How technically savvy do you have to do tow b to do some of these things? Almost almost not none at all, right? Both, though all the wages are customizable on twitter with a really great with the wig, what you see is what you get type interface we just kind of get select colors if you’re non-technical person, they don’t have access to the website your website. You may need someone what basically twitter dot com spits out a piece of code and you could take that piece of code and put it on your website. So if you can’t do that yourself, you just need to send it to the person that can and do a little we should just take a couple minutes so so really rates again dynamic conta countryside as well. So you mentioned if you’re not a technical person, so a lot of small non-profits i think run into this problem where they just don’t have a lead person on staff to be able to do updates all the time. So what does that really pulls a dynamic content? So when people go to your site it’s not gonna look like it hasn’t been updated in a month? Yeah, it doesn’t look like a site from two thousand three. Exactly. Okay, okay. Um let’s see? Oh, chad. So you mentioned your doing this? What you see is what you get so you’re basically designing it and then the twitter site this is this is all through twitter. Dot com will give you the code based on the way you designed it. Absolutely. Yeah. You just you selected another color you want the links to be and how you want the outline, the look and what the font should be. And you say, you know, i think it’s generate code or i forget the button is but and it actually just spit out some code that you can copy and paste on and that it’s a little nice little in bed code. And where do we find the resource is paige? Is that is that the the navigation barman twitter we goto our twitter page. Wait schnoll looked at out, milady. Did you have that on the top of hands? I think it’s, just twitter dot com flash about flash resource is possibly, um but again, i didn’t have that handup okay. That’s ok, i put you on the spot. So it’s twitter dot com slash about slash resource is ok. Ok. We like to like to share the detail here on tony money enough. So i like it. Get people, you know, get people started a swell as engaged. Okay, well, since we’re talking about all this stuff that could be on our site um, i’m going to turn to you still, chad, how do we make sure that our site is not getting too crowded now? We’re talking about these buttons and the background should have certain detail. How do we make sure we’re not getting too overwhelming? Yeah, absolutely. You want to avoid sort of the nascar factor, right where she’s got, you know, just tons of things kind of all clapped when one page again, you have to be strategic about it. You don’t want to just throw these things all over the place. You want to kind of think about when you’re designing any web page, what you want, the primary and secondary action for someone to be on that page, right? And so i think when you’re looking at, for instance, a twitter follow button that’s not going to probably fall into any of those two categories unless it’s a page about your social presidents are a page about reaching out to your connecting with you more so i think, you know, you really got to look at it from that perspective, right? When you’re adding anything to a page, is this? Is this contributing to the one thing i want them to do on this page, right? So again, get putting twitter but putting on extra stuff on there just going to detract from that so again be strategic about it. Okay, very important. Yes, we want this is all these tactics are part of a bigger strategy, which absolutely said, but merits saying again okay for you, melanie there’s a there’s, a recommendation in the book that you can personalize twitter and share, whose share with with visitors who’s doing the tweeting. Why? Why is that a good idea? Well, because twitter and facebook, it’ll get more crowded by brands, i think it’s even more important, to really personalize it and humanize organization people give the people and fund-raising right, and people communicate with people over a brand all day long, so if you’re doing it right, communicating on social should really feel very personal there much of a one on one conversation, and it often is if if you are doing it right, you are going to be you having those one on one interactions of advertise with your constituents so it’s nice to be able to present who’s. Behind this mystical organization accountants, you know who are the people that are actually behind it? They’re not robots, they have names, they probably have their own twitter handles and even better if you can add a photo to really human eyes who this person is that you’re communicating with its really going to increase engagement in the long run, you used the example of the humane society doing this very well, right? They have one thing they had several people treating on their account, that’s another really good thing to bring up is, you know, you’re going to try to get that consistency and voice, but everyone’s in a community a little differently, so just hurry up acknowledging that content organizations choose to even put initials on you, the author of the treated if it’s a team tweeting, uh, right now, i think they just have one person who’s kind of the face of their twitter account that if you go to their handle it’s very clear who it is and it’s a friendly face pompel durney can relate teo and have met hundred persons is very much the same when she portrays herself on social, so i think it’s really, really adds to the credibility of the brand and the mission. How do you manage this at at blackboard? Melanie so the blackbaud we have cheryl black who’s heading up our social now, so if you go to this site, you’ll see her face and her twitter handle right there, so people know exactly who they’re talking about, so you’re not hypocritical. You actually are following your own advice. Yes, actually, dad and i built the social program together a blackbaud and at one point, both of our mugs were up there because way were the voice of blackbaud but now we we’ve kind of handed over that torch, so people know that cheryl is the person that they’re communicating with. I have lots of hypocrites who our guests on twenty martignetti cafferata art, in fact, i tried to recruit them that way, you know? I like people who just have advice for others, so you’re an exception to that on admirable exception, both of you. All right, chad, where we’re going to share this? This personalization, these photos names. Where do we do this? On our site? Yeah. Again. You can sew the couple ways, i think. Melanie talked about having to be part of your twitter background graphic you can have it be a part of your on twitter, your description of the site you know where you talk about hey, this is who our brand is and by the way, the tweets or by so and so on and again, i think money may have mentioned some people do it on a twitter level. You’ve got five people actually tweeting you can do it like i think it’s a little, a little carrot and then some initials, so people at it that way you can also put on your website again when you’re when you’re talking, a lot of a lot of accusations do this in different ways, put out who their public faces are, who is talking, they could be on the contact that page, it could be in the press room again, just another opportunity to get that faith associate with the brand. I think it also goes both ways. We talk about being engaged to the to your supporters, into your audience, but also, i think, engaging the other way where it makes the person who’s doing the tweeting and doing the actual social activity feel a little more empowered within their own company, right? And helps them develop their own brand, which makes them do their job better, right? They become more invested. And so i think it kind of works both ways it’s really powerful tactic to get people were just really involved in really engaged in twitter on both sides. I’m talking with melanie mathos and chad norman. They are co authors of one hundred one social media tactics for non-profits the book goes much broader than twitter, we’re just focusing on twitter because on this show we haven’t talked about that specifically for quite some time. But the show there’s the book is much broader tactics in ah, all the social media sites um, we can we can make this even more personal chat with some actual, like meetings and getting to know people locally. You have some ideas around that? Absolutely so i mean, twitter is one of the best ways you can use it is to actually reach out and to attract new people right now, it’s a great public facing tool that people really looked too now as an extension of your your media arm. And an organization so there’s, definitely some great waste interact locally, so we talk about a couple of them in the book. One of the coolest things a lot of people don’t know about is a site called tweet aholic and there’s lots of ways to like look att who’s tweeting locally and who’s actually, you know, because the hashtag because of geo location but tweet aholic, take it one step further and allows you to, like you could dig in and see who are the top tweeters by city name, right? So you can look up a city like new york city or charleston, south carolina and actually see a list ranked by who tweets the most, who is the most followers? So this enables you to actually go out and say, like, hey, i want to find out who the fifty, noisiest people in charleston, people that i may not want to engage with. But, you know, people that if i could get them entrenched into my brand and the my message, they may re tweet us because they have a big influence over people. So it’s a great way to when you’re starting out sort of target. A local group of people that may eventually become your advocates and help you spread your message locally on another way to get involved in almost every city now has a hashtag right so new york city’s on this i’m guessing it’s probably n y c charleston’s see hs a lot of time it say your airport code or just, you know, whatever your tower goes by outlay is definitely ella for los angeles, so you can follow these hashtag you could put him in a search feed as many ways to contract it, but again, that helps you monitor the general chatter of a city, right? So you can kind of see who’s talking about what and you can use the hashtag actually put on your own tweets to get into that stream of people that may not already be following you. We have just about a minute and a half or so left. Melanie and i wanted to spend some time, make sure we talk about measuring your outcomes on twitter. You have some ways of doing that to see how effective you’re being. Yes, definitely, and part of developing your strategy is really, you know, defining what? Those measurable objectives are because everyone asks, how do i know what to measure? Well, if you know what you’re trying to achieve, you know what you want to measure, so there are a ton of ways to do this. Facebook has amazing tool built in with facebook in site where you can really get down to even very specific demographics gender location, something with you two really looking within your own website, really seeing where people are coming from through social referrals is very informative because some social networks pop up that you may not be on your radar atop channel for you and and specific to twitter you, khun, you can monitor your own name on twitter. You can you can even calculate your influence. You have ah, have a site where you can calculate influence what’s that so cloud has been around for some time, and now you’re seeing it surface in a lot of different tools who we now have krauz scores, which are influence scores, dealt right into profiles so that’s another way to really i d who your influence there’s are and how influential you are. Uh, if it’s if it’s trending up it says a lot if it’s turning down, if you want to see, you know what you’re doing differently, that kind of lessening your impact and your message, amplification and that’s, that cloud is k l o ut right, kale o ut, dot com, yes, okay, melanie and chad, we have to leave it there. Thank you so much for being part of the show. Great, thanks for having me, it’s. Been a it’s, been a real pleasure. Thank you both. Right now, we take a break when we come back. Tony’s, take two and then amy sample wards. F ake, use. Stay with me, e-giving thinking, tooting, getting dink, dink, dink, dink. You’re listening to the talking alternative network duitz nothing to get. Thank you, cubine. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Hi, i’m lost him a role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun. Shine the light on all aspects of music and its limitless healing possibilities. We’re gonna invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. You’re listening to the talking alternative network. Oppcoll dahna i’m leslie goldman with the us fund for unicef, and i’m casey rodder with us fun for unicef, you’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. Welcome back, maura live listener love joining us from asia, new delhi, india, and joining us from new zealand christ church also italy. But we don’t know your city in italy, you’re you’re masking yourself or we just we just can’t see you. But welcome italy born jar no um, norcross, georgia, new bern, north carolina, jersey city, new jersey, jersey city i used to visit new jersey city over on ah, what street was that? Where my grandmother lived? My father was born, mcadoo have mcadoo have in jersey city that’s? Probably not the part of jersey city you’re in, but but jersey city, new bern, north carolina and norcross, georgia live listener love to you time for tony’s, take two on my block this week, i feel bad for the irs determinations unit that’s, the irs office that is accused of unfairly scrutinizing and delaying applications for tax exempt status from mostly not exclusively but mostly conservative political organizations like the tea party and but i have been seeing that office struggle for years because i’ve seen applications for tax exemption routinely take close to a year, and i personally know groups that have waited more than a year even there was an automation project, the form that you fill out to get your tax exemption from the irs is formed ten, twenty three, and there was supposed to be an automation project where you could fill that form out online. Then they delayed the launch of that, and then i stopped hearing about it. So i always thought that that was bad news, you know, not a priority among the irs development staff toe automate that on and then in two thousand eleven, there were two hundred seventy five thousand charities that lost their tax exempt status, and tens of thousands of those reapplied they didn’t want to lose their tax exempt status. They were still active organizations, they re applied and to that same unit, so tens of thousands of new applications probably came in within months, i’d say of when that that iris loss of exempt status list was issued. So, you know, i just think that i’ve been seeing this determinations unit struggling for years many years as i’ve been around non-profits and i think it just came to a head and people were trying to be more efficient and flag something’s and categorize. Something’s and that turned out not to be such a good idea, but i don’t think it was politically motivated. I think it’s ah, staff people trying to just be more efficient, there’s more about that on my blogged at tony martignetti dot com, including some links that i have, and also including links that some commenters have had gotten some very good comments with with links to that post called i feel bad for the irs determinations unit and that’s tony’s take two for friday, the twenty fourth of may twenty first show of the year and also want to wish you happy. Memorial day long weekend coming happy memorial day and thinking about our our veterans who gave the ultimate sacrifice that’s what memorial days about? So we want to keep that in mind. Amy sample ward is with me now, and we know that she’s, our regular social media contributor, we know that she’s, the membership director at non-profit technology network, and we know that her most recent co authored book is social change. Anytime everywhere you may not recall that herb log is at amy sample war dot org’s but you probably do recall that on twitter she’s at amy, r s ward. Welcome back in the simple word. Thank you. I feel like maybe you’re experiencing ground hog day, and so for you you’re just like, oh, i have said all of this so many times you may recall it may recall it alright, but maybe some people don’t recall it. We could maybe, just maybe, the rest of us aren’t experiencing ground hog day. All right, welcome. I don’t know why. Why my welcoming you? Because if we if i don’t allow you to speak, then i’m at a loss for what to do for the next twenty minutes. I guess we’re gonna have to go ahead anyway. All right. You’ve been travelling. I saw you checked in laguardia airport like seven o’clock this morning. Yeah, that’s when i landed with seven a. M from where? From burlington. Okay, early flight from burlington. Yes, but i’m since four. Thirty. All right. All right. So you’ve been on the eastern seaboard this week? Yes. I have been taking a tour of the thunderstorm region and experiencing a lot of high humidity and sudden downpours. Okay. Yeah, well, welcome home. Thank you. You’ve been talking, i guess, about your book. Yeah, about the book. And and, you know, some of the events have been q and a’s. Some of them. I was joined by alison cape in and we did it together, and others were more like hands on workshops really focused on getting organizations kind of from the from the very beginning stages of maybe having a facebook page, but they don’t know who set. It up, or why? Or maybe not even really engaging much online and and just having an email newsletter, and that was it, and helping them figure out how to how to have some strategy and resource is in place so that they could go start engaging. Alison kapin of course, your co author of the book, how long do these workshops go? I mean, how long’s it take to get people to be more more savvy and strategic about what they’ve already jumped into and are not doing very well. It does not matter how much time the event is, people will say it was not enough time, you know? So i’ve done workshops that air just a knauer long i’ve done workshops that ahron entire eight hour day, and you get to the end of eight hours and i can barely speak out loud and certainly don’t want to hear my voice any longer, and yet people are like, so can you come back tomorrow and we’ll keep working on this, you know, because i think there is that feeling that when when someone who’s gone gone down the path before comes back to the beginning of the trail, you know, and is willing to go with you, will you don’t want them to just go the like the first mile of the hike you like, no take whole appellation trail is pretty long, you know, george, i don’t want you to leave me now, so but but ultimately the point of the workshops at least those that that i’ve been doing recently are really to get people not to a place where they leave the workshop feeling like, well, i have my strategy in place, i have a community map finished, you know, i know every piece of content i’m ever going to create, but instead they know how they can go create that content plan and how to create a community map so they can go do it with their staff, because ultimately, i don’t know what they dio i don’t know what their strategic plan is, so they can take it back, work on it with their staff and put something in place that makes sense for them. Okay, so let’s, talk about some of the questions that you’ve been getting talking about brought issues, certainly and right, but why don’t you start to share? What you got for us? I have a long list after five events i was so you’re you’re speaking is not very good because people have millions of questions you and as you know, i’m anticipating the questions, which is what a good speaker as you know, i find it very hard t just talk and talk my way talked about your that yes, exactly. Tim sample on the line, i don’t know what way have oregon. So the first one that i that i got consistently almost every event wass you know, not not so much the how much time should we invest but the why does it take so much time? Why, you know as if they assume they’re doing, they’re doing facebook wrong and that’s why it’s taking time? And i think it was really indicative that there is still no matter how much we hope it goes away, there is still the sense that you could just create some social media profiles and bam, you’re going to have a super engaged community that wants to, like, take that video viral like whatever it’s going to be and that’s it it’s not a silver bullet, you know? Social media is a place where you can you’re gonna have to invest time because it is a it’s, a slow burn, you know, you’re just going to build that community over over time, and it will continue growing if you continue investing time and, you know, all the rest. But, you know, people were really disappointed. Like, why is it taking me so much time to use facebook on overtime meaning years, right? This is long term stra, tragic engagement conversations, all the stuff that, you know exactly exactly, i mean, you know, some of those organizations, for example, that chad melanie we’re talking about and pointing to his great examples, especially using twitter. Well, they’ve been using twitter, most of them, you know, since two thousand seven eight nine and it’s been a while, you know, and and it’s not because they they joined twitter because they thought it was only going to be here for a year, they joined it saying, ok, well, you know, our communities out there, i think we can engage let’s just start engaging, and we’ll keep building on to what we’re doing. All right, you’ve got to recognize this is a long term right, irrespective of the platform. Exactly. Exactly. And, you know, even if for some reason, you know twitter shutdown tomorrow permanently, you’re going to have to go somewhere else and start building because the community also does the same thing even as people you know, when we join a new platform or go try out a new tool it’s not like we instantly all have our, you know, three hundred high school graduation friends that have somehow found us already. And, you know, even as individuals, it takes time to build up how you use a tool in what you’re who you’re following, etcetera. So why should it be different for an organization? Ok, another question that we got a couple times wass what if we don’t have any fans? What if we don’t have any followers? Like, how long do i use facebook before i stop? You know, how long do i use twitter before i stopped? Because well, you know, we don’t have any fans right now, so what? Why should i post? Why should i log in to facebook today and post something if i only have two fans and i totally understand that the emotional side of that question the like but no one’s listening to me. So why am i going? But again, think about it as if it wasn’t social media. If your organization said okay, we’re going, you know, pilot this new programme, we’re going to create a new service and day two of this new service no one shows up at your clinic. Well, you’re not like sorry. Yes, the service is done. We’re no longer providing, you know, health care checks because no one showed up today. You would you would laugh and think that that’s so silly, you know, if it was an offline thing, you would say we have to commit to it. We have to just say, you know, every day at nine o’clock we opened the clinic doors well, same on social media, obviously not to the same maybe extent, but you still have to say ok, every day we’re going to post something so that if and when people do come it’s it’s a living place it’s not, you know, a ghost town, social profile that’s never been used so and again, creating that consistent content that is valuable lets you share it with people. Let’s, give it, tell other staff, hey, we posted that report, you know, like melanie said, if you have a great new article or some research posted up there, even if you don’t have a lot of followers and friends, and then encourage the people out, the organization partners you work with to share it, but to share it from that social platform instead of just from your website and encourage people to go there and again, it’s, like, you’re going to have a thousand fans overnight, but you’ll get those people who said, oh, you’re oh, that research, you know, it’s really interesting i’m going to like your page or follow you on twitter in case you have more of that. So again, it’s it’s more of the commitment to being consistent and less of the well, no one’s here, so i don’t wantto play in the play room by myself, but is there a point where a new organization should say, you know, we’re just not we’re not getting any traction, maybe our constituents just aren’t interested in facebook or twitter. Yeah, i definitely think so, and that isn’t going to be decided in in a month, you know that comes over time when you know that you have given it a really effort, but it also goes back to things we’ve talked about on the show before about not creating social profiles unless, you know, your community is even using that platform or starting a strategy exactly. Exactly. So we, you know, for example, that one of the events yesterday in burlington someone said, you know, i’m hearing people talk about instagram, should i use instagram? My community is, you know, he described his community and i said, well, it sounds like and i don’t want to be making, you know, extreme generalizations, but it sounds like your community probably is not one that has ah lot of smartphones, you know, it’s, not a bunch of iphone users, and he said, no, probably not. Well, if you don’t, if you don’t a camera phone, you’re not using instagram. It isn’t that they’re not interested in photos as a general medium, but they’re not gonna have that app, so don’t feel obligated to go just create profiles every time you hear of a new application. Follow your community to those platforms so, you know it’s worth being consistent. With content, we gotta take a break. Go away for a couple minutes. Amy sample ward stays with me, and you should, too. You’re listening to the talking alternative network. Oppcoll are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping huntress people be better business people. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. Durney go live listener love for bridgeport, connecticut, new york, new york welcome, seoul, south korea. Anya haserot and very glad that things have calmed down a bit on the korean peninsula. I think it was just five weeks ago or so five, six weeks ago. You know what? Saber rattling and i mentioned it as i was doing live. Listen, love, i’m glad things have quelled a bit. They’re very, very, very glad of that. Kawasaki and tokyo, japan, konnichi wa and we have an unknown live listener in japan. You’re masking yourself. Well, we just can’t find you, but konnichi wa of course to the unknown japanese listener. Okay, amy, um, we finished offgrid instagram pretty much, you know, you don’t belong there. Really, if you don’t. If you don’t think your constituents have smartphones because it’s a smart it’s an app, right, right. Ok, what else you got for us? For your from your travels? Well, i have a few more. So one that came up in a in a couple different cities was the question of, you know, unlike the last question, you know, we don’t have anyone no one’s, no one’s liking us on facebook instead. What if we’re getting plenty of likes and they are not the right people? Oh, now, how are we defining the right people? Well, i i asked the same question think they were just like, you know, oh, they’re not the, you know, donors, and we only want donors or that’s what they don’t have a lot of following people follow us, but they don’t just tell us how you know, these were examples of, uh, primarily youth facing organization’s getting some, not pg thirteen appropriate accounts are connecting to them, okay on i and i think this is an interesting one to bring up because for some organization, you know, like they’re just if they’re just following you on twitter, for example, you might not even but you might not go through your followers list because maybe you’re just paid attention if they’re adding you or something, you know, if they’re if they’re replied you directly, then maybe it would get flagged to you, but to chad and melanie’s example of including on your actual website or on your actual blawg page, the follow or like us on facebook, widget, a little button and it and if you do that you can have it show, you know, that other people have have liked the paige, but you’d showing up on your website and they they have that because they wanted people to see that social like, hey, lots of people like us, you know, as soon as you went to the website, but unfortunately, that meant you would go to this website focused on youth services and see a string of inappropriate facebook photos along the top of the website and so their their community manager there, you know, the staff people that were managing those accounts felt like they had to at all times have the home page and facebook open so that they could refresh things frequently throughout the day. And if they saw a new person pop up, they could go into facebook and block them from the page or go into twitter and block them from the twitter if they’re inappropriate. Exactly. And that and and so that’s the whole other side of well, first you’re trying to just get and you know, that idea of i just need to get people to the page, and now you’re thinking, oh my gosh, these horrible people are on my page so, you know, how do you deal with that? And then again, i think it really does not exclusively you’re still going to have to do that physical management of deleting people are blocking people, but it comes back to content if you’re making it very clear that you are there providing services and not necessarily, you know, connecting people with youth, then then again, you’re setting the tone that this space is here to talk about the service they were, they were probably pretty clear about that. I mean, odds are it’s the person who was asking the question with people because these are multiple we got this a few times people who ask these questions, probably their sites are very pure and youth oriented, but they’re still getting inappropriate followers and friends. Well, i think the difference is that it’s it’s connecting facebook and your website, your website may be very clear what you d’oh, but often, organizations wantto have more of the like fundez social content on their facebook page, so that may mean they’re facebook parties is photos, events, etcetera, so on that facebook page, it may not have the same kind. Of institutional feel that the website does okay, so do what you can managing moderate, yeah, exactly, exactly on and then one more for tow highlight for today at the first time, i’ve gotten this question at these kinds of events, you know, normally get this question from people like you, tony, but instead i was getting it from, you know, normal citizens, and they were saying, well, isn’t facebook dead isn’t isn’t twitter just for like young people. Now i write an article that, you know, all these kids left facebook, and now they’re using twitter so all the adults should leave twitter very interesting perspective, that article i ask, such as, i’ve never ask questions like that. Well, you know, i think you’ve probably asked it in a more, you know, theoretical what’s the future. Okay, well, that’s much more insightful, but the undertones of is it a valuable place? Is it worth investing in, you know? And i think for those people they were coming at that question from well, if if this person says it isn’t, it isn’t going to be around for a long time that maybe i wouldn’t have to waste my time today. And i understand that feeling i have the love hate relationship like all the rest of us do with some of these tools, but at the end of the day, until we see that facebook really is dead, or we see that twitter is apparently only for young people like some article that that person read, they are still having huge engagement. There are so many daily active users, monthly active users, even in our own, the report that we do with them in our strategic services, the e non-profit benchmarks report showed that in two thousand twelve the non-profits that that we study and have access to their data for this report had over two hundred percent growth in their twitter fan base or follower base, so that may happen. A facebook could maybe be gone tomorrow, but today it is here and today there are millions of people using that platform, so you could say you don’t want to invest because maybe it could go away. But you have your trying to get people’s email address, and they unsubscribes it’s the same feeling if it if it is the channel that they’re choosing and that they’re there it’s worth engaging in and again, you should have a strategy that isn’t based on facebook. You should have a strategy based on engagement so that you can be nimble. Facebook goes away, you pivot. Go to the tool where the community is an example would thank you for sharing your f excuse for this week’s trips, of course, my pleasure next week, it’s going to be archive edition, but i don’t know which one s o if you have a show in mind that you can’t find, sometimes i get emails. There’s there’s woman on i can’t remember her name. She talked about this, but i searched your site and i can’t find it if it’s something like that. If you have a show in mind, you can find let me know on twitter or linkedin or facebook, and if i replay your suggestion next week using that show, then i will send you a social media roadmap, which amy gave me several of and i have one left, so if i use your show all ah, i’ll send you my last social media road map insert sponsor message over nine thousand leaders, fundraisers and board members of small and midsize charities are listening to the show each week. If you’d like to talk about sponsorship, contact me through the block. Our creative producer is claire meyerhoff. Sam liebowitz is our line producer, and janice taylor is our assistant producer. Shows social media is by regina walton of organic social media, in the office in the studio, i should say this week, and the remote producer of tony martignetti non-profit radio is john federico of the new rules. We’re going to be on the road very soon, not too far marriott marquis in times square for nicey fund-raising day, and then in october, will be at bebe con. So that’ll be cem cem road tripping for the remote producer. I hope you will be with me next friday. Wanted to eastern for the archive show at talking alternative broadcasting at talking alternative dot com. I didn’t think you did a good ending. You’re listening to the talking alternate network duitz waiting to get into thinking. Nothing. Cubine hi, i’m donna and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream are show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life. We’ll answer your questions on divorce, family court, co parenting, personal development, new relationships, blending families and more dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever join us every monday, starting september tenth at ten a m on talking alternative dot com are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications? Then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight one eight three that’s two one two seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com way look forward to serving you! You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. Hyre this is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over in tow. No more it’s time for action. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the isaac tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s provocative talk for the realist and the skeptic who want to go what’s really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me. Very sharp your neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio, dot com every tower is a great place to visit for both entertainment and education listening tuesday nights nine to eleven. It will make you smarter. Talking dot com. Hyre

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Tony Martignetti Nonprofit Radio

Big Nonprofit Ideas for the Other 95%

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