Tag Archives: analytics

618: Thought Leadership & Content Strategy – Tony Martignetti Nonprofit Radio

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This Week: 

Thought Leadership
Peter Panapento and Antionette Kerr co-authored the book, “Modern Media Relations for Nonprofits.” They share their insights on how to build relationships with journalists so you get heard as the thought leader you are. Plus, other media strategies, like crisis communications. This was part of our coverage of the 2020 Nonprofit Technology Conference.

Content Strategy 
Now that you’re an established thought leader, you need to produce multichannel content that’s relevant. Also engaging, actionable, user friendly and SEO friendly. Also from 20NTC, Valerie Johnson from Pathways to Housing PA and Katie Green with The Trevor Project show you how.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 53:10 — 67.1MB) | Embed

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557: Turn Followers Into Donors – Tony Martignetti Nonprofit Radio

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This Week: 

Turn Followers Into Donors
Adora Drake has a strategy for converting your social media followers into donors. Let’s hear what it’s all about. Her digital marketing company and coaching practice is Adora Drake Marketing. 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 53:07 — 48.9MB) | Embed

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545: CRM Selection & What To Ask Before Your New Website – Tony Martignetti Nonprofit Radio

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This Week: 

CRM Selection 
As part of our continuing 21NTC coverage, Rubin Singh returns to help you focus on what matters in CRM selection. To keep you safe from a serious misstep, he also shares his thoughts on what else might be the problem, besides your CRM database. Rubin is CEO of One Tenth Consulting. 

What To Ask Before Your New Website 
Stephen Tidmore from Mighty Citizen built his first website in 1999, and hasn’t stopped. He shares the questions you need to ask up front, before you embark on a new website project. This is also from 21NTC. 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 55:34 — 50.9MB) | Embed

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517: Your Annual Report As Marketing Channel & Project Management In Fundraising – Tony Martignetti Nonprofit Radio

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This Week: 

Your Annual Report As Marketing Channel
You’re producing an annual report, why not make it less boring and more engaging? Why not make it digital? Josh Kligman and Jeff Rum show you how. They’re from Yearly. 

Project Management In Fundraising 
Jonah Halper wants you to apply project management principles as you raise money. He’s from Altruicity. 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:00:25 — 55.6MB) | Embed

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496: Thought Leadership & Content Strategy – Tony Martignetti Nonprofit Radio

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This week: 

Thought Leadership 
Peter Panapento and Antionette Kerr co-authored the book, “Modern Media Relations for Nonprofits.” They share their insights on how to build relationships with journalists so you get heard as the thought leader you are. Plus other media strategies, like crisis communications. (Part of our 20NTC coverage)

Content Strategy 
Now that you’re an established thought leader, you need to produce multichannel content that’s relevant, engaging, actionable, user friendly and SEO friendly. Our 20NTC coverage continues as Valerie Johnson from Pathways to Housing PA and Katie Green with The Trevor Project show you how.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 59:53 — 55.2MB) | Embed

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438: Google Ad Grants & The 2019 Digital Outlook Report – Tony Martignetti Nonprofit Radio

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This week 

Google Ad Grants
Our 19NTC panel—including the head of Google Ad Grants—will improve the quality of your Google Ads campaigns and get your website, Google Analytics and Google Ads working together. They share lots of valuable resources. They are Michael Rasko from Rasko Digital Marketing; Jason King, certified Ad Grants professional; and, Michelle Hurtado from Google.

The 2019 Digital Outlook Report
This 19NTC panel, Elena Francis, Charly Jarrett and Jennifer Jones Ingram, helps you get better at P2P, Facebook, team cross-training and adapting tech to your mission. Elena and Charly are with hjc and Jennifer is at Care2.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:04:04 — 58.9MB) | Embed

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413: HTTPS & Does Your Website Suppress Giving – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Ben Byrne, founder with CornershopCreative, and Katherine White, director of engineering at Kanopi Studios. 

Also, Rachel Clemens, chief marketing officer of Mighty Citizen. 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:00:51 — 56.0MB) | Embed

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411: KPIs & Fundraging – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Anna Rhodes & Brenna Holmes from Chapman, Cubine & Hussey. 

Also, Amy Sample Ward, our social media contributor and CEO of Nonprofit Technology Network (NTEN). 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:01:38 — 56.7MB) | Embed

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389: SMS Fundraising II & Digitally Track Your IRL Work – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Meredith Begin, mobile strategist at Upland Mobile Messaging, and Ellen Pascale, mobile marketing manager for The Humane Society of the U.S. 

Also, Emily Patterson, founder of Bee Measure. 

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 1:00:59 — 56.1MB) | Embed

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338: Idealware New Release! – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2Tony’s guest this week:

Karen Graham, executive director of Idealware.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 58:38 — 53.9MB) | Embed

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