Tag Archives: best practices

546: Movement Messaging & Farewell, Maria Semple – Tony Martignetti Nonprofit Radio

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This Week: 

Movement Messaging 
Expanding on the partnership theme two weeks ago, consider building a movement with orgs outside your direct mission. You’ll want cohesive, effective messaging and that’s where Hannah Thomas and Morgan Fletcher can help. Hannah is with Big Duck and Morgan is at Girls for Gender Equity. This is part of our 21NTC coverage.

Farewell, Maria Semple 
Her first Nonprofit Radio was February 11, 2011. Soon after she became our prospect research contributor. Maria’s practice has evolved and this is her last show. Quoting somebody, nobody can identify: “Don’t cry because it’s over; smile because it happened.” 

There’s more at tonymartignetti.com 

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532: Gender Inclusivity 101 & Ethical Representation In Your Communications – Tony Martignetti Nonprofit Radio

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This Week: 

Gender Inclusivity 101 
Our 21NTC coverage continues with a convo that started out talking about gender-inclusive data, and includes a lot of best practices around that. But it broadened into a primer on inclusivity generally. It’s 2021! It’s time to address your constituents as they’d like to be addressed. My guest is Jude Shimer from The Center for Popular Democracy. 

Ethical Representation In Your Communications 
Caliopy Glaros urges you to authentically represent your issues as well as preserve the dignity of those affected by them. She shares 5 actions to help you tell more ethical and equitable stories. She’s principal of Philanthropy Without Borders and this is also part of our 21NTC coverage.

There’s more at tonymartignetti.com 

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514: How To Work In Uncertainty & Low-Cost Fundraising Software – Tony Martignetti Nonprofit Radio

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This Week: 

How To Work In Uncertainty
A June study of nonprofits has lessons for now and our future. The election may be settled, but there are unknowns afoot: the pandemic; reaction to the election; a divided federal government; federal stimulus; racial reckoning; climate change. The study’s co-authors shepherd us. They’re Gail Bower at Bower & Co. Consulting LLC and Karen Eber Davis at Karen Eber Davis Consulting.

Low-Cost Fundraising Software Guide
Chris Bernard and Amadie Hart, the co-authors of Tech Impact’s new software selection guide, talk us through: What these systems offer; how to compare them; and how to select the best one for your needs.

There’s more at tonymartignetti.com 

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504: Get Heard In A Time Of Info Fatigue & Digital Marketing Policies – Tony Martignetti Nonprofit Radio

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This week: 

Get Heard In A Time Of Info Fatigue
Organic reach and engagement are down on Facebook and other social networks. So how do you get your marketing messages through? Julia Campbell shares her expert advice. She’s principal of J. Campbell Social Marketing. 

Digital Marketing Policies 
You’ll need policies around the smart online marketing you’re now doing. Our 20NTC panel reveals what belongs in your policies, why you’ll improve workflow and how policies can be exciting! They’re Misty McLaughlin and Justin Birdsong from Cause Craft Consulting, and Kacey Crawford with Sierra Club. 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:01:45 — 56.8MB) | Embed

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497: Digital Accessibility & Inclusive Design – Tony Martignetti Nonprofit Radio

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This week: 

Digital Accessibility
How to make your digital products more accessible. Think data visualization, color choices, alternative text, screen readers and more. Laura Patch from Sierra Club reveals the details. (Part of our 20NTC coverage)

Inclusive Design 
Nic Steenhout says forget upgrading for accessibility. Rather, he wants you to design inclusively from the beginning. Whichever path you take, the point is to eliminate barriers to communications. He’s an independent accessibility consultant. (Also part of our 20NTC coverage)

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 51:55 — 47.9MB) | Embed

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451: Inconceivable: That Metric Does Not Mean What You Think It Means & Google Analytics and Google Optimize – Tony Martignetti Nonprofit Radio

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This week: 

Inconceivable: That Metric Does Not Mean What You Think It Means 
Take a fresh look at fundraising metrics with Kirk Schmidt and Wes Moon. Kirk is with STARS and Wes is from Wisely. (Recorded at 19NTC)

Google Analytics & Google Optimize 
Learn terminology and best practices for these applications. Should you trust your data? Which reports do you need? What about testing and optimizing? We cover it all with another 19NTC panel: Colleen Campbell from Firefly Partners and Jeannē McCabe at the Center for Reproductive Rights. 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:02:59 — 57.9MB) | Embed

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444: Your Ultimate Communications Toolkit & Automated Fundraising – Tony Martignetti Nonprofit Radio

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This week: 

Your Ultimate Communications Toolkit 
Our 19NTC panel of communicators explains how to develop your communications plan and the core principles you need to abide by. They’ve got templates, checklists and worksheets galore! They’re Vanessa Schnaidt from Cause Communications and Gabriel Sanchez with First 5 LA. 

Automated Fundraising 
Brian Lauterbach is from Network for Good. He reveals how automation can enhance your donor communications, engagement and stewardship. This was also recorded at 19NTC.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:03:26 — 58.3MB) | Embed

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394: Avoid Website Ageism & Grants For Newbies – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Jessica Meister, web user experience specialist for Oral Health America; Matt Dragon, director of engineering at Charity Navigator; and Justin Greeves, senior VP of research at Porter Novelli. 

Also, Janice Chan, technical training specialist for development and alumni relations at Johns Hopkins Institutions & Danielle Faulkner, donor engagement coordinator for Baltimore Community Foundation.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 1:00:50 — 55.9MB) | Embed

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389: SMS Fundraising II & Digitally Track Your IRL Work – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Meredith Begin, mobile strategist at Upland Mobile Messaging, and Ellen Pascale, mobile marketing manager for The Humane Society of the U.S. 

Also, Emily Patterson, founder of Bee Measure. 

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 1:00:59 — 56.1MB) | Embed

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