504: Get Heard In A Time Of Info Fatigue & Digital Marketing Policies – Tony Martignetti Nonprofit Radio

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This week: 

Get Heard In A Time Of Info Fatigue
Organic reach and engagement are down on Facebook and other social networks. So how do you get your marketing messages through? Julia Campbell shares her expert advice. She’s principal of J. Campbell Social Marketing. 

Digital Marketing Policies 
You’ll need policies around the smart online marketing you’re now doing. Our 20NTC panel reveals what belongs in your policies, why you’ll improve workflow and how policies can be exciting! They’re Misty McLaughlin and Justin Birdsong from Cause Craft Consulting, and Kacey Crawford with Sierra Club. 

There’s more at tonymartignetti.com 

499: Black Philanthropy Month & Collaborations: MOU To Merger – Tony Martignetti Nonprofit Radio

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This week: 

Black Philanthropy Month
BPM 2020, in August, examines how all forms of funding can advance the economic justice so essential to achieve racial equity. My guests are BPM founder, Jacqueline Copeland, and co-architect Valaida Fullwood.

Collaborations: MOU To Merger
Gene Takagi is seeing more interest among nonprofits in exploring co-ventures of some sort. We talk through how to start that journey internally and externally, and what form your collaboration might take. He’s our legal contributor and principal of NEO, the Nonprofit & Exempt Organizations Law Group.

There’s more at tonymartignetti.com 

496a: Special Episode: Your Dismantling Racism Journey – Tony Martignetti Nonprofit Radio

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Special Episode: 

Your Dismantling Racism Journey
Starting with your people, your culture and your leadership, how do you identify, talk about and begin to break down inequitable structures in your nonprofit? My guest is Pratichi Shah, founder & CEO at Flourish Talent Management Solutions.

There’s more at tonymartignetti.com 

494: WŌC & Life And Career Lessons – Tony Martignetti Nonprofit Radio

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This week: 

WŌC
Women Of Color in Fundraising and Philanthropy is a new online community. Founder Yolanda Johnson returns to explain what it’s all about.

Life & Career Lessons 
Alex Counts has over 30 years in social entrepreneurship. He returns with his latest book, “When In Doubt Ask for More: And 213 Other Life & Career Lessons for the Mission-Driven Leader.”

There’s more at tonymartignetti.com 

491: Fundraising 401 – Tony Martignetti Nonprofit Radio

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This week: 

Fundraising 401
That’s Laurence Pagnoni’s latest book. It’s a series of masterclasses for all levels and a collection of revelations he’s gained over 35 years in nonprofit management and fundraising.  

There’s more at tonymartignetti.com 

486: 5 Questions & Working Virtually – Tony Martignetti Nonprofit Radio

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This week: 

5 Questions 
Heather Yandow’s
article is “5 Questions to Answer Before You Call a Consultant,” and she’ll help you avoid making a costly mistake. She’s founder of Nonprofit.ist. 

Working Virtually 
We talk through the issues encountered when managing remote staff: technological; generational; emotional; measurement; recruiting and retaining. Our panel is Heather Martin from Interfaith Family and Alice Hendricks with Jackson River. (Originally aired 11/2/18) 

There’s more at tonymartignetti.com 

478: Get To The Next Level – Tony Martignetti Nonprofit Radio

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This week: 

Get To The Next Level
Stop overlooking investment-level giving opportunities because you’re spending too much time on events and Facebook ads. Sherry Quam Taylor walks through how to start your major giving program or how to fine tune and kick it up a notch. She’s a fundraising consultant and coach.

There’s more at tonymartignetti.com 

462: Scale Up & Sustain – Tony Martignetti Nonprofit Radio

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This week: 

Scale Up & Sustain
It’s a question I hear often from nonprofit leaders: “How does my organization get to the next level?” Kathleen Kelly Janus’s research leads her to the answers and she shares them with you. Her book is “Social Startup Success.” (Originally aired 12/8/17)

There’s more at tonymartignetti.com 

459: 5-Minute Planned Giving Marketing & What’s Fair Game? – Tony Martignetti Nonprofit Radio

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This week: 

5-Minute Planned Giving Marketing
The best person to reveal my wildly simple Planned Giving promotion tips is me. (Originally aired 8/18/17)

What’s Fair Game?
Info you find on LinkedIn about a potential donor belongs in your report on the person. What about Facebook and Instagram? What if the tidbit is embarrassing or compromising, but valuable to your org? Should you friend prospects to learn more? Maria Semple walks us through the ethical conundrums. She’s our prospect research contributor and The Prospect Finder. (Also from the 8/18/17 show) 

There’s more at tonymartignetti.com 

455: Online Major Giving & Online Adversity – Tony Martignetti Nonprofit Radio

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This week: 

Online Major Giving
Do you have web forms for your major donors? Our 19NTC panel hashes the pros and cons of automating major giving and—if you decide to expand to online—how to work around the obstacles. They’re Adam London at Project Donor Love; Carrie Rice from Carrie Rice Consulting; and Anneliese Davis with Rahab’s Sisters.

Online Adversity
How do you maintain personal and organizational values when people are screaming at you in the social networks? Burt Edwards, our panel of one from 19NTC, shares strategies and systems that keep your staff, supporters and social ambassadors safe when they speak out online. He’s from Friends of the Columbia Gorge.

There’s more at tonymartignetti.com