Tony’s guests this week:
Yasmin Nguyen, CEO at VibranceGlobal, and Sheri Chaney Jones, president of Measurement Resources.
Also, Maria Semple, our prospect research contributor and The Prospect Finder.
There’s more at tonymartignetti.com
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Tony’s guests this week:
Lisa Reilly, executive director, The Emelin Theatre
Tara Slone, principal, Marketing Matters
Jessica Weber, principal, Jessica Weber Design
Holly Hall, features editor, The Chronicle of Philanthropy
Robert Evans, editorial review board member, Giving USA
Read and watch more on Tony’s blog: http://mpgadv.com
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Welcome to the show, this is tony martignetti non-profit radio, and i’m your aptly named host. We’re always talking about big non-profit ideas for the other ninety five percent help you were with me last week when i had a conversation with ken berger, president and ceo of charity navigator ken came on the show and announced charity navigator three point oh, we talked about the directions that cnn would like to move non-profits toward and how it’s inducing them to get there this week, the morning after the big event, three guests explain how best to follow-up your events and why it’s important to include follow-up plans in your pre event preparations. This is the first of my interviews from the exhibit floor at the fund-raising day conference in new york city last month. Then the e-giving yusa two thousand eleven report holly hall, features editor for the chronicle of philanthropy, will be with me to talk about her concerns from last year’s report and whether they’re answered in this year’s. This is a follow up to our discussion a few weeks ago on the show, then i’ll be joined by bob evans from the reports editorial board and he’ll share some important conclusions. Fromthe e-giving yusa two thousand eleven report in between the guests. As always, tony’s take two at roughly thirty two minutes into the hour. This month is the one year anniversary of the show, and we’re bringing on some regular monthly contributors, a team for legal compliance and a prospect research guru. I’ll introduce you to them on tony’s, take two. Also, if you’ve heard me speak and liked what you heard, that i’m going to ask for your help, both of those on tony’s take two in between today’s guests. Right now, we’ll take a break, and when we return, it’ll be the morning after the big event. E-giving didn’t think the ending the ending, depending. You’re listening to the talking alternate network e-giving. E-giving cubine. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Buy-in are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics politically expressed. I am montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com looking to meet mr and mrs wright, but still haven’t found the one i want to make your current relationship as fulfilling as possible. Then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call as we discuss dating relationship and more. Start your week off with love in the morning with marnie alison on talking alternative dot com. Talking alternative radio twenty four hours a day. Welcome to tony martignetti non-profit radio coverage of fund-raising day two thousand eleven, we’re at the marriott marquis in new york city. My guests right now are lisa reilly, tara sloan and jessica weber. They’re seminar topic is provocatively the morning after the big event. Lisa riley is executive director of the ml in theatre. Tara sloane is principal of marketing matters limited, and jessica weber is the principle of jessica weber design incorporated. Ladies welcome murcott so let’s, start with you what hyre what? What can we do to extend the reach of events after the event is over? Well, i think there’s some sort of standard practices that we all think of as being kind of businesses, usual things, like remembering to thank our attendees after the event and one of the things that we suggested this morning is that it’s particularly useful if in that, thank you, you’re making sure that you’re still talking about the mission of your organization and that you’re extending the feel of the event and reiterating for people why they came to the event and what it was about, and we found in particular at the emlyn that one of the effective ways to do that is if you include a link to back to the website or to say there were pictures of the event to make sure that people have a reason to come back and look again at what you’re doing with these. Are you sending that? Thank you? Buy paper mail and also by email. So the link is wait, do about okay, terra is there a suggestion you’d liketo open with for extending the reach of events? Speak a lot closer, please. I think one of things we talked about is how important the pre planning for the post event is meaning planning in advance of the event. Who will do what? When the event is over. And while that’s often thought of as a boring task, it’s one of the most important it sounds like something that typically gets for gotten in planning for the event. Is that it’s? Not only for gotten but when it’s remembered the thought is, oh, we should have done this weeks ago. How could we have left this for you? Because the day after, people are excited about about what just occurred there, patting themselves on the bath about the event, but they’re not necessarily ready. Teo gear up the energy required for post event. So if the pieces have put into place before hand, they’re able it works much more successfully. Thank you. And jessica, what advice would you like to open with for extending the reach of events? Well, basically, we have a design from that only works in the not-for-profits sector. We encourage our clients to create brochures talking about their mission that are included in the event material and after the event, when lisa sends out a thank you letter to her attendees that she include a small brochure on the organization and some giving pieces so that the e-giving opportunity keeps going on after the events over really so it’s appropriate to include a solicitation material in the thank you for coming sometimes it is absolute terror is nodding. Also, please support it’s definitely important and it’s it’s really critical because we would assert that events are not just about the event it’s about building a relationship with all of the people who attended the event. So one of the ways in which which you build the relationship is immediate communication, post event and inviting. Them to support the great cause that they attended the event. Ok. And lisa, in your work with ml in you don’t get objections to solicitation material it’s included in the in the thank you for coming, we’re actually i think it is organization specific, and we’re a little sneaky about it. Good. Well, let’s, talk about it on dh. What we do is our event is near the beginning of our season. We have our event big event in october, which is the beginning of the m ellen’s performing arts season, so our thank you asks them to come to the theater when they come to the theatre, we asked them to give money so rather than including the asked directly in the thank you, we know that we’re going to have other opportunities to continue to build. That relationship is, tara says on one of the ways we want to build that relationship is to encourage them to be at the theater often. Okay, so, tara, let me ask you the same question that since you’re advocating this, your clients are not getting objections to solicitation material sent in the thank you, i think, if if it is done tactfully it works on clients are not objecting and remember that many of the people who are attending the events are guests of other people so they may not have. They may not have necessarily made a contribution yet individually, so this gives them the opportunity to just get sound like you want to say something about doing this tactfully, inappropriately, and another way of doing that is also to send out a newsletter a month or two after the event, to all the attendees with pictures of the event and talking about it so that you start to capture a family of friends it’s really important when you have an event to capture the people who are there to make friends for life, and by doing a newsletter every three or four months, it gets that across, and we also include e-giving envelope in the news, all right, but let’s talk a little more detail about that that first thank you that they get afterwards doing that, including a solicitation in that and doing it tactfully, appropriately what’s your advice for for that first communication after the event, well, usually the development director of the executive director will send a personal note thanking them for their attendance and personally signed, never a mass mailing. Absolutely even if there’s seven hundred fifty people, even if they’re seven hundred, the waldorf seven, because basically, how often do you get astounded when you actually get a hand written letter with a stamp on it these days? You know, it kind of knocks you out because everything is pre printed, so that little personal note with a real stamp means a lot to donors, okay? And about a terrible i just would like to suggest that one way to do a mass email let’s, say and make it meaningful is to give the guests of the event ideas ways in which the funds will be used. So talk to talk about the specifics, programmatic elements of the agency and let so in other words, for so and so amount of money you are contributing to support this cause, they’re program that we have for the next level, this is what you’re so that really makes it more personal and compelling beyond that would be something that they get right after the event terror right after the event, ok? 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Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com lisa, are you spending any time at the event preparing attendees for the follow-up that that the theater is going to send? Well, we make because it is the beginning of our season, a big part of what i speak about it. The event is what’s going to happen at the theater over the coming months, so they know that they’re going that we want time to attend, but also that we need their support to make those events happen. And so there is a kind of, um, nuanced, i guess, you know, sort, subtle pitch to say to people that this this kind of work which is meaningful in our community doesn’t happen unless we have your support, and so part of your support is coming to the gala, but the next part of your support is attending the events and and picking some of these very specific projects. So, for example, last year, the theater needed a new protector because we have a film siri’s and saying to the gal audience, you can help, and this will make a real difference in how we can deliver our programs. Jessica, do you have advice on that about the same? Question i asked lisa preparing people at the event for the follow-up that’s that’s going to come? Wait do advise our clients were basically a design from we’re not a development firm so good. So that it’s usually our development director that will tell us what they need created to soon? Yes, in terms of design of the of the evening. Exactly. Did you have something, please? Yeah, so i just like to add that part of what i was, what i was opening with a minute ago was the idea of how the pre event planning, how important it is, and by working with the event committee and the board in advance of the event to determine what next steps might occur. For example, we might have a parlor events at so and so’s home planting, planning and then planting the seeds for those events at the main event. So in other words, tony, you’re you know, we’re going to invite you in a few weeks to join a mission coming to learn more, and it could be learned more about the agency or it could be we’re going to give you more value because we’re going to deliver. Some content that’s relevant to the mission of the organization, you’ll be interested in hearing this. I’m gonna shift a little bit what’s your advice, anybody about a situation where you have, uh, chair of an event, and i’m now i’m thinking bigger event, not like you were just talking about lisa tower, maybe a parlor event, but something larger and really all the all that chair is willing to do is share their vendor list and show up that night and share the event they’re not motivated around all the planning and to are to the point of your seminar, the post event work. Anybody have advice for that? Working with difficult chair who has to be the chair? Well, i think in the m ellen’s case, what we try to do is build a strong committee, so that because it certainly does happen that there are sometimes prominent people who are for one reason and others selected to chair an event who either are unwilling or unable just to spare the time to do the kind of rigorous, detail oriented work that needs to be done. And so we find a larger committee who will commit themselves to that kind of detail work that’s also the work of the board, frankly, so we prepare our board to say, you know, part of their job is to go to the gala and have fun, but another part of it is that they’re out talking to people about what we’re doing, and i think another way you can think about that is when, for example, of boardmember is engaged with someone who says, i really like the dance siri’s at the emblen one of the things that boardmember is doing is cultivating that person as a donor, coming back to the staff, coming back to the board and saying, you know, joe told me he really likes the dance siri’s, how do we make sure that joe’s engaged in the dance siri’s so there’s lots. I think there are lots of ambassadors, and the chair is a very visible ambassador, but not the only ambassador. Actually, we’re going to that. Come back to the committee in a second with lisa reilly, tara sloan and jessica weber. We’re talking about their seminar at at fund-raising day two thousand eleven, which is the morning after the big event. Let’s talk more about the committee the committee is critical. Jessica, what did you want to add to the sum a committee? It is critical to helping the organization get the event off the ground, whether it be working with the auction, the silent auction, even when we designed all the graphics there’s, always someone on the committee who we work with to make sure that the designs we create reflect the evening and each i mean, i’ve sat personally on many committees and it’s imperative that you get a really active goodcompany he’s. So let’s talk about that who’s best to talk about recruiting the right committee, who wants to go ahead. So in terms of the right committee, i would assert that it’s really important to have people who represent the different target segments of your population. So whether that’s from a geography standpoint, you have people on the committee who represent different geography is or you have people who are different ages representing different prospects and current supporters that you really think through, make sure the committee is representative of the people you want the agency to read, to be able to reach out to, okay and understanding at the same time with respect what lisa said, that they may be supplementing a chair who’s unable or unwilling to do a lot of the heavy lifting. Yes. And in addition, while there is often one share, there are ways in which to have journal chairs or committee chairs so that you’re giving that chair roll to more than one person, particularly in the situation where thie it may be that one of the chairs is in name only since the topic of your seminar is extending the reach of the event let’s switch to ah smaller event may be it is a parlor event elearning half a dozen or a dozen couples in someone’s home is the is extending the reach of that event different than the larger seven hundred fifty people in the waldorf. This aria is there. Is there more any more personal approach? Because it was an event with just twelve or twenty twenty people. How do we, uh, how do we follow-up to those smaller, more intimate events? So i think the smaller events you have fewer people to connect with and you have a more personal experience and more of a one on one with the people who attended so it’s very easy to pick up the phone so a phone call and find out what it was interesting to the guest about the organization and what they’re interested in going forward learning, knowing, supporting, okay, but doing it by phone. Lisa does emelin host small events like that? We do have some smaller events, and in one sense every performance that we hosted the theater is a smaller event, and one of the things that we found is very important at the theatre is that someone either myself or one of the board members welcomes thie audience on dh makes a real pitch for people to be actively engaged, whether that’s e-giving time or money or bringing coming to another event. I think one of the challenges in a small organization is people sometimes are a little hesitant to make the ask and sort of closed the loop. And to me, when you say, you know, what’s, the difference between a big event and a small event at our smaller events, the real challenge is to make sure that we have said very specifically we need you and we need you to give and we need your time and that can feel difficulty in a smaller room than in a bigger room. But it’s absolutely the reason tohave a smaller event and making sure that that actually happens both at the event and after the event, and plus the people you invite to those smaller events are typically more committed, or and maybe you’re asking them to bring someone who doesn’t know the organization very well, and that might that might be a strategy for broadening the reach, right, it’s all about personal relation in ship. So if the person who invited them is a dear friend or family member, they are more likely to be very positive. Lee predisposed to getting a phone call or personal touch from the director of the organization who their loved one cares very much about jessica. Thanks, tara. What about use of social media? Can you can you talk? I know you know you’re work is designing the event. What are you thinking about using social media in extending the events? Reach? It really depends on the size of the organization and if they can, in fact support social media, we have larger clients who have someone completely. Devoted to it, who’s writing the block whose our problem is that if an organization doesn’t have the manpower to support it, there’s nothing worse than going and seeing a block with six months old right here. This is a lot of apologies were sorry for not blogging sooner. More and more recently, for junior committees, i think social networking is fabulous when some of our groups are clients have junior committees and junior memberships, they social media is the way to go to connect for them and most of their invitations or invites great since you you please dara. Increasingly, i think facebook is a must have for an event and the earlier that you get the facebook page live and the more people that you can get to friend the page, the more valuable it is and it’s interesting, because just a few years ago i didn’t even exist, you know, now we’re having a contest. We’re giving away three ipads outsourced to ipads at three thirty, so if you each like the facebook page before you leave, which were set up to do right here, you can join the contest. He’s a younger events jessica raised that elisa, are you are you cultivating people in their twenties and say up to mid thirties and emily very much we are, i think that that’s ah difficulty audience for performing arts organizations in particular, tio teo, particularly the suburbs, perhaps to garner there are very they certainly are very different about how they engage with social media and print media. Where, just tell us, where is the evelyn theater? We’re in westchester, so we’re just north of new york city in a town called mamaroneck. Wait for it all that’s, not it’s, not upstate new york it’s not upstate, but it is not below fourteenth street. People from the city think of it as a lot of people from the city think of his upstate. I live in the city, but i don’t think of that, all right? So younger people in the suburbs not so much coming out for theatre, not so much to a performing arts centers. They i think there’s a different way that younger people engaged with the arts. They are more likely, for example, to go to a club somewhere where they can move and dance and interact as opposed to sitting in a seat and watching something happened, andi that’s not just true in the suburbs that’s if you look at places like the ninety second street y here in the city, you’ll see that they’re discounts for younger attendees because it is a challenge to get people below a certain age to engage in that particular format. Andi, i think they’re uneven. Bigger challenge, frankly, to engage in your fundraising efforts. Your work is designing events. Let’s, talk about designing events, jessica for people in their twenties. What do your thoughts there? Well, we just did something that was a skating thing in woman woman drink it was very successful. It was for one of our clients who only wanted to reach out to thirty and unders, and we didn’t even fight. There was facebook page and it was very well attended. It was a way of getting younger new yorkers to get involved with in this case is the new york city police foundation, and slowly, we’re hoping that the organization will nurture them so that they’ll become bigger and bigger contributors, and most of the time these events are not very expensive two hundred fifty dollars or less, they invite their friends and it’s, a way of store getting them into become donors, you know, it’s, a way of educating them. So one. One of the things that we think about do is that building thie relationships is all about building a tribe of people who care goldenburg tribe and the so to build that younger tribe, you need a few key younger people who care about the organization and reaching them. And identifying them is a one on one conversation. Jessica weber, lisa reilly and tara sloane there. Seminar topic was the morning after the big event. I want to thank you very much for joining tony martignetti non-profit radio coverage of the fund-raising day conference two thousand eleven. Ladies, thank you very much. Thank you, thank you. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping huntress people be better business people. Oppcoll hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back, it’s, time for tony’s take two at roughly thirty two minutes after the hour. This month is the one year anniversary for the show, and i’m really pleased, excited tio bring on some regular contributors to the show. Of course we have scott koegler who’s, our tech contributor he’s, the editor of non-profit technology news, and he joins us once a month. Teo, help explain technology and it’s used for non-profits so we’re going to bring on some additional experts one set in july, and then someone in august joining me starting on july twenty ninth is going to be jean takagi and emily chan. They are both attorneys, the their practices, the non-profit and exempt organizations, law group or neo-sage is in san francisco, and jean is also the publisher of the non-profit law blawg, dot com and emily is a frequent contributor to that block again, they’ll be with me first show on july twenty ninth. Then on august twelfth, i’ll be welcoming another regular contributor, prospect research expert maria simple maria is the prospect finder, and you’ll find her at the prospect finder dot com she’s goingto share prospect research advice for your non-profit and she also will be on once a month again. First show august twelfth have you heard me speak and have you liked it? Check out my block post, which is called have you heard me speak and liked it? That’s an m p g a d v dot com someone is compiling a list of the best speakers in philanthropy, and i’d be grateful to have your vote. The details are at that block post on my block, and that is tony’s take two for friday, july eighth. Coming on now is holly hol. Holly is features editor for the chronicle of philanthropy, welcoming her back to the show. Holly welcome back, pleasure to have you thank you. Glad to be here. Thanks. We’re talking about the e-giving yusa two thousand eleven report. So just to recap from your last appearance on this show in in june, there were some concerns we talked about from the two thousand ten report, which was on two thousand nine’s e-giving can you just recap a little bit? Yes, e-giving you say estimated that individual e-giving help study in two thousand nine and declined overall for total giving by all sources by just a small percentage point. And we thought that that was a little suspicious given our calls all over the country, showing much steeper declines in two thousand eight and nine. Okay, so this year, giving us a came out and has revised figures for, oh eight and nine and so now they’re reporting a cumulative thirteen point two percent drop in a way, and nine cumulative droppin await no nine. And how much of a drop from oh eight. Two o nine. Because that was the that was the two thousand ten report on two thousand nine giving. So what was the well? Okay, it was there now saying in a six point two percent down adjusted for inflation and no nine and another seven percent down in eight that’s a cumulative thirteen point two percent. Okay, it was the steepest drop in the fifty six, um year old survey. Okay, so it’s saying that e-giving is not quite as resilient as we thought in in a recession or in a battle bad economic time generally that’s, right? Ok, because the belief had been that it was quite resilient. But then how does that compare to the to the downturn? Let’s? Say, in the dow or, you know, in another stock into season. It’s. Not as bad as that that’s. True. First of all, i think we all have to keep in mind these air. Just estimate. And we may never know how much e-giving fell. But it is. Nice to see that that these figures have been adjusted to be more in line with what many organizations experience during the recession on, and it wasn’t just your chronicle philanthropies research, but there were other organisations as well that we’re saying that e-giving had declined considerably from a wayto nine yes, sir been several studies that show that on the council for aid education found a steep drop e-giving colleges and universities, thie association for health care philantech be found a double digit decrease e-giving um and ironically, the shevawn philantech rezone research wealthy individuals found that the wealthy decrease their giving by large margins as well. There was also concerned because two advisers to e-giving yusa, professors service and havens, schervish and havens i had questioned the two thousand ten report after they did some of their own research on two thousand nine giving we talked about this a couple of weeks ago you and i and they had factored in consumer confidence and unemployment have you seen any change in the methodology? It’s giving us a tow to factor in variables like that? Yeah, state. It’d make a change to look at patterns of personal consumption. I asked them why they didn’t use consumer confidence, and they said that they would much rather look at actual spending rather than confident. They thought that a better measure, okay, and how about unemployment and any measure of that variable? They didn’t look at that, okay, are they not o k now, we didn’t invite someone from giving us a talk about the methodology of the report, and they weren’t able to do that on. We do have bob evans coming, but he’s going to talk about the editorial side of the report, not the methodology side he’ll be on shortly. Holly, were there other things that you were looking for in this year’s report on? Did you find them just the correction? They now show that giving in twenty ten increased by about two percent. But that’s it still far from making up for the thirteen over thirteen percent drop that was found for the two years of recession? Sure, but we’re still not back to where we were. Another interesting thing about the survey is they showed that corporate giving corporate support went up, and that does not really but dive with what we hear anecdotally, and it totally. Corporate giving is very challenging for many groups, and they still haven’t recovered losses that they endured during the recession years. One possible explanation for that. Maybe that companies are donating more products. In-kind donations. Non-cash. Okay, e-giving in different ways, in-kind and maybe volunteerism to, i think, is one of the conclusions than cash. Holly. We have to leave it there. I want to thank you very much for summarizing and coming back on the show and following up, thank you very much. Thank you, tony pleasure. Holly halls, the features editor at the chronicle of philanthropy with me now is bob evans. Bob is founder and managing director of the hl consulting group, but he’s here in his capacity as a member of the editorial review board of giving yusa bob evans welcome to the show. Good morning, pleasure with pleasure to have you. Thank you, thanks for joining us. E-giving yusa has ten pretty pretty firm conclusions based on it’s ah, it’s research. Why don’t you just remind the audience what the methodology is, what the process is generally behind e-giving yusa and then we’ll get into a couple of these conclusions that you have e-giving us favorite. Very. Data from a variety of sources, including the i r s and and it would be a reflection of friends in america in every nation. Lovely, elegant about general figures, a revised and additional agents and data that the irs from for-profit filing vigils and patient foundation. But accurate. Careful analysis, general. In fact, bob bob, i’m going to interrupt you. Would you would you mind hanging up, please, and calling right back? We have awful connection. Okay, thank you very much. This is bob evans, he’s on the editorial board of the e-giving yusa report and he’s, unfortunately, cutting out kind of badly, he was saying that it is an annual report and it is revised twice. So azali hall pointed out the the each report is an estimate. So we want to be fair to giving yusa recognizing each report is an estimate, and then they do revise their numbers. Twice after the initial report, a cz bob evans was saying, bob, you back with us? Okay? I’m hoping we have a better connection. Let’s move to some of the conclusions about e-giving one of those is that americans remained generous in difficult economic times. What? What? What? Leads the e-giving usa and e-giving institute, the sponsors of the over report. Teo, conclude that even though it’s been a great fashion over the last several years, america funded credibly, where there were hills forgiving and kills for make failed at all of this. Bob, but i’ll tell you what way have awful connection. You’re just, you’re not coming through again, out let’s, do this. We’re gonna take a quick break. The producer will call you and give you some some advice about how may we can improve this. So so why did you hang up? We’re going to take a break, and when we return, it’ll be bob evans talking about giving yusa two thousand eleven report stay with us. I didn’t think that shooting the good ending things, you’re listening to the talking, alternate network duitz get in. I think. Cubine looking to meet mr and mrs wright, but still haven’t found the one. Want to make your current relationship as fulfilling as possible? Then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call as we discuss dating relationship and more. Start your week off with love in the morning with marnie alison on talking alternative dot com. Talking alternative radio twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience. I will set you apart from your competitors, magnify your brand exposure and enhance your current marketing effort. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com talking. Bonem metoo welcome back, we think we’ve got technical problems solved and a much better connection with bob evans. Bob, you still there, right? I’m here. Ok, that is much, much better. This is an important point, so i’m actually going to just ask you to repeat what you had said about the giving us a report conclusion that americans remained generous in difficulty. Economic times. Americans have never shied away from giving to legitimate non-profits across united states and in fact, across the globe, uh, two hundred ninety one billion dollars were restricted to non-profits during two thousand him according to the giving us a report. And even though that’s a slight uptick from what was deceived or reprogram reported both in two thousand eight and two thousand nine, this is a great testimonial, two american generosity, no other country, no other group of people anywhere on the planet given generously give us frequently and give us passionately as what has been the result over the last year. And i think this is something that is to be highlighted e-giving is a certain it is certainly an important part of the us economy and i respond. People respond when called upon. And where there is a n’importe need to balance, i think you heard holly hall. She was on just before you there was ah declined a thirteen percent roughly declined a cumulative decline in two thousand eight in two thousand nine because of the recession, i have admitted, you know, that there’s a, uh, impact on the economy that does reflect in terms of e-giving but still e-giving was very serious component of the us economy, and that will not vanish. Another conclusion is that planned e-giving must and that’s that’s the reports word must be incorporated into fund-raising plant e-giving of course, the long term giving through wills and charitable trusts, charitable annuities? Why does the report conclude that plan giving is so important approximately eight percent of all giving in america? I came from the plant giving or the quest in two thousand ten, so we’re talking about twenty three billion dollars worth of, uh, support for non-profits this is more than corporate giving and is very serious effort, especially as baby boomers are aging and as americans are aging, that one of the things that were saying to non-profits across america is that you must incorporate a plan e-giving component into your fund-raising master plan if you’re not concern cering plans giving, you are really going to be left out in the er the wild, because this is such an important part of activity. But now the colleges and universities of america have really been working the baby boomer population and it’s starting to pay off handsomely for them in the form of a request. Okay, that eight percent figure that you cited that’s eight percent of total giving or eight percent of the individual giving number it’s eight percent of all giving in america. Okay, and i think these first two conclusions that we’re talking about that americans as individuals remain generous on dh, that plan giving must be incorporated, that that points to the importance of individual giving. And in fact, when one of the things that we say is that eighty, eighty seven percent of all giving in america truly comes from individuals living in bed because a certain percentage of foundation giving and be attributed to individuals and a certain percentage of corporate e-giving can be attributed individual, and you’re able to tease that out in the reports and for us, yeah, yeah. So that’s the week day, eighty seven percent of all giving comes from individuals living in bed. Okay? And that includes the foundation and corporate support that individuals are responsible for definitely a component of corporate giving and a component of foundation giving indefinitely, and the foundation support was not reduced as much as foundations had threatened or thought would be the case. We had expected much deeper cuts by federation by foundations in two thousand ten, primarily because foundation many foundations, especially large one stepped up during the great profession with larger than expected support for non-profit projects and causes uh, because most foundations use a three, four or five year rolling average in terms of return on their principal, we had expected much deeper decline from foundations. But thankfully, wall street cooperated and the portfolios of foundations uh, we were able to recover very significantly from the downturns of two thousand eight and nine. So the non-profit world on received much stronger support than we would have projected. I think that this will be a question mark that also will continue for another year or two as foundation portfolio. Try to recover what they had lost during the great recession what’s. The proportion of total giving that foundation support contributes foundation support his response for forty one billion dollars, or about fourteen percent of the pie for two thousand ten. And just curious. How does that compare with corporate support? Corporate support is only five. Okay, so that it that again, when you add individual giving, which seventy three percent request e-giving which is eight percent foundations fourteen percent in corporate at five, one hundred percent, you know? And we have just about a minute and a half before we have to close arts and culture giving so increases. What can you tell us about that? I think culture go up and down like a yo yo, especially because of very large e-giving both from individuals, dam’s foundations. In two thousand ten, our cultures saw a larger piece of the pie. Five for them was four percent. And we think this is a good sign about future support for the arts in america. But that increase was due to some, i guess, a few very large gifts. So there’s. Very, very large. Uh, which is also what impact this category of the ten categories. All right, so so that may mean for most arts and culture organizations, unless they were among the few who got some of these large gifts. They may not be feeling that that increase that’s, right, but it’s been is a mentality here is that we believe has turned around, and we’re especially optimistic and are telling that our clients that they have to work harder and ah, very directly with donors at all levels but were especially out to think about that category. Bob evans is founder, managing director of the e e h l consulting group, and he was sharing his expertise a za member of the editorial review board of giving yusa bob, thank you very much for your time. My pleasure, it’s been a pleasure having you i want to thank lisa reilly, tara sloan and jessica weber from fund-raising day two thousand eleven on dh, letting us replay that interview from from june and also, of course, holly hall from the chronicle of philanthropy and bob evans from the editorial review board of giving yusa next week. Partnerships, joint ventures, mergers and acquisitions sandra lamb of lamb advisers talks about collaborations of all kinds between non-profits when are they? Write for you when should your board be talking about? Um, how do you decide what organizations to collaborate with and what’s the process, then engaging generations x? And why leslie goldman and casey rotter from the us fund for unicef share their expertise in this area. They are both in those generations, but i did not ask their ages all of next week’s guests were recorded at the fund-raising day conference in new york city last month, and in the coming weeks i’ll have even more of those conversations from fund-raising day you can keep up with what’s coming up by signing up for our insider email alerts, go to the facebook page, facebook, dot com and then the name of this show sign up there for the alerts and, like us, become a fan of the show, you can listen to the show anytime on the device of your choice by subscribing on itunes, and you’ll find our itunes paige at non-profit radio dot net, the creative producer of tony martignetti non-profit radio is clear meyerhoff today’s line producer and the owner of talking alternative broadcasting is sam liebowitz. Our social media is by regina walton of organic social media. This is tony martignetti non-profit radio for july eighth, two thousand eleven. I hope you’ll be with me on july fifteenth, two thousand eleven, right here on talking alternative broadcasting, always at talking alternative dot com. I didn’t think that shooting the ending. Cubine you’re listening to the talking, alternate network. Things get e-giving duitz looking to meet mr and mrs wright but still haven’t found the one. Want to make your car relationship as fulfilling as possible? Then please join us starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call as we discuss dating relationship and more start your week off with love in the morning with marnie alison on talking alternative dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? 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Tony’s guests this week:
Holly Hall, features editor, Chronicle of Philanthropy
Scott Koegler, editor, Nonprofit Technology News
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Welcome to the show. I’m your aptly named host, and this is tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I hope you recall last week i had larry sharpe, we were talking about smart sales training strategies to kick start your fund-raising larry is the director of neo-sage, and he transformed corporate sales lessons into savvy and easy non-profit fund-raising ideas for us. This week, a conversation with holly hall she is features editor at the chronicle of philanthropy will talk about e-giving yusa what some shortcomings may have been in their research in the past, and what she’s looking for when new numbers come out that are expected this week and also some predictions forgiving this year, which is looking up also, scott koegler joins me google for non-profits the editor of non-profit technology news and our regular tech contributor explains what’s offered by this program and how it will help you work smarter and save a lot of money. But there are some caveats about working in the google cloud on tony’s take, too. I’ll talk about the irs auto revocation list it’s out and what if you’re on it and want? To get off it, i blogged about it this week, and we’ll talk about it on tony’s. Take two, all of that, this show, we’ll take a break right now. Then i’ll be joined by holly hall. Stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call us ed to one, two, nine, six, four three five zero two for a free consultation. That’s lawrence h bloom two, one, two, nine, six, four, three five zero two. We make people happy. Hyre xero. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent with me now is holly hol. Holly is features editor for the chronicle of philanthropy. We’re going to talk about giving us a numbers that are expected this week, just so you understand we are recording on tuesday. You’re going to hear this show on friday, june seventeenth, the numbers are expected to come out actually today, which will be tuesday. So we’re doing a little bit of predicting, but mostly we’re going to be looking at the past and seeing what we expect for the numbers that do come out or certainly are expected to come out this week. Holly hall, welcome, thanks for having me, tony pleasure to have you ah, last year, this time last year, in june of two thousand ten, you were questioning some of the conclusions about two thousand nine fund-raising before we get into those questions about the two thousand nine fund-raising why don’t you just explain what e-giving yusa is for people who may not be aware of the report? E-giving usa is the annual tally of all philanthropic giving from individuals, foundations and corporations to american charities and it’s it’s, conducted by the center on philanthropy at indiana university and commissioned by an organization of fund-raising consultant that’s e-giving yusa. Right, well, the giving e-giving institute, right? Okay. And to be fair, it is an estimate. Isn’t that right? Okay, and then they get further information when iris numbers come out later, but but we’ll get to that. Okay, so this time last year, there were some questions about specifically about the individual giving Numbers in 2009 can you explain what your concerns were? Well, individuals make up the lion’s share of all charitable donations, right? About seventy five percent, right? Correct. And giving us, they found that individuals contributed more than two hundred twenty seven million um in two thousand nine, which was about the same as two thousand eight. And we kind of question that because we’re calling around the country and finding that charities were struggling, and other studies also showed a big drop in giving. Okay? And we’ll shortly. We’ll talk about some of those other studies were but so giving us a showed pretty much flat Numbers from 20082 two thousand nine. But that wasn’t what you were hearing from. The non-profit community and seeing in research, other research. That’s correct. Okay, these numbers are are pretty significant for non-profits. How do how do you hear that? Organisations used the e-giving yusa data. Um, there’s sort of a benchmarking that that some organizations will use teo haserot progress and to set goals for the coming year. Um, the numbers provide a breakdown by caused areas. So education, health, religion, etcetera. Okay. And so non-profits air, you know, looking at those toe evaluate whether there in the in the field where they should be all right. Okay. Actually, i just want to clarify i think you said two hundred twenty seven million from individuals, but that would have been two hundred twenty seven billion. You’re absolutely right. I’m sorry. No problem. No problem. It’s. Easier in print, because then you can you can go back. Okay. Um, the, uh the finding was puzzling to not only you but other people is well, who just we’re not seeing flat giving from away toe nine. Yes, it kind of, you know, we’re oh, nine. Remember was the absolute depths of the recession? So many groups who are feeling the pain and that’s what? You’re hearing and but e-giving yusa wasn’t really reflecting that. Yeah aren’t these also significant numbers because we’re looking at what the resiliency of giving is in recessionary times? Well, giving us has been doing what it does for decades, and they have pointed out repeatedly that charitable donations fluctuate left then the economy does when you’re when we’re in recession. But now we now we suspect that maybe e-giving is not as resilient as have been said in the past that it may fluctuate more dramatically, then giving your has found okay, and it’s not just giving us a i think the conventional wisdom is that people continue to be generous, not as generous, but not as dramatically declining fund-raising or giving as a zsa. The stock market may fall, so that still may be true. Okay, it’s, i think the what’s going to be found out is that this recession was different then previous recessions in our lifetime and that giving was affected more deeply then have been okay. Okay, so we may find something contrary to the conventional wisdom. And i know e-giving yusa has been after been at this some, like fifty years or so they do have a long history, including working with the indiana university center on philanthropy, as you mentioned. Okay, we’re going to take a break. And when we return, holly hall will certainly still be with me. And we’ll get into some of the the details of the other research, including research from people who are advisors to giving us city. This is tony martignetti non-profit radio stay with us. They didn’t think the building getting dink, dink, dink dink. You’re listening to the talking alternative network e-giving. Things. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com looking to meet mr and mrs wright, but still haven’t found the one. Want to make your car relationship it’s fulfilling kill, then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call as we discuss dating relationship and more. Start your week off with love in the morning with marty allison on talking alternative dot com. Talking alternative radio twenty four hours a day. Dahna welcome back to tony martignetti non-profit radio with me is holly hall features editor at the chronicle of philanthropy, and we’re talking about giving us a and there the methodology behind that annual survey, holly the chronicle actually did its own spot check, maybe sort of a small crowd sourcing exercise, didn’t you? Yes, we’re doing the same thing right now, okay? And in looking at the two thousand nine numbers, you found what others were finding right? That giving had actually declined dahna a big challenge for most organizations. For example. Um, hospitals follow-up surveyed by the americans association of healthcare philanthropy e-giving the hospital’s decline by eleven percent in o nine uh, the council for advancement in support of education found that giving the colleges and universities plummeted by seventeen point eight percent, adjusted for inflation. So those air doubled it to drop on dh. What about your own small crowd sourcing a survey? What were you finding? Similar, we did a spot check in o nine of fifty seven charities and thirty seven, thirty five of them e-giving had dropped in o nine and we’re doing the same thing for two thousand ten and even looking at two thousand eleven but it’s a little early to say. However, the overall impression is that things are starting to recover, but they’re still not back to pre recession era. Okay, two thousand seven, two thousand eight, right? How do you select the the charities that you spot? Check at the chronicle? We try toe, get a good representation of all different types of groups. So we’ll call several colleges and universities, several religious organizations, several health organizations and on and on okay. And then you also have your is it philanthropy? Four hundred that with its cool way? D’oh? Uh, we have some of those groups report early, so we’re still pulling those numbers for twenty ten and also twenty eleven, the physical twenty eleven. Some groups have already wrapped up this year. Okay, you know what i’d love to see sort of interesting if we had a a really a site where where non-profits could report on their own, maybe have a have a crowd sourcing a real crowd sourcing site where, you know, tens, hundreds of thousands of charity’s ideally could report on maybe it’s, just some simple numbers, you know, reporting into a google doc or something and, uh, then i just i see a lot of value and crowdsourcing. Sorry. That’s. Interesting. Okay, let me talk. Teo. Peter panepento at the kruckel back-up because there’s a lot of i just see a lot of value in crowd sourcing, and then that would be sort of immediate, you know, what’s happening like this month compared tto tthe this time last year. That’d be interesting. So going back, tio, you’re you’re june of two thousand ten coverage. Someone who you are too researchers who actually our advisors to giving yusa we’re finding numbers contrary to giving us a cz numbers for two thousand nine. Can you talk a little about that? Yes, he’s there to economists at dahna boston college. And they look at wealth patterns and philanthropy. So they had wanted to come out with a quarterly index, and they both sit on giving us a committee. And so they tried to come up with a new alternative estimate, and they found a steeper decline more like ten percent for so eight and o nine. One thing that they pointed out and that giving usa has since acknowledge is that giving us a does not capture. What some people call the psychological dimensions of the economy, things like consumer confidence and unemployment, for example, and these two economists tried to factor some of that in i’m not sure how they did it, but that’s one big difference now giving us a to be fair today are taking a second look at their methodology this year, and so when they come out with their numbers later this week, they may have revised their estimates for, oh eight and nine in fact, i’m pretty sure they will have, so it’ll be very interesting to see if they capture more of the downturn that we were seeing, okay and again to explain to listeners. Holly and i are talking on tuesday, the fourteenth of june, and we’re expecting numbers to come out either this afternoon or this week, but you’re going to listening to the show on friday, the seventeenth, and we hope teo, get someone from e-giving yusa too. Come on and talk about the new numbers they declined to be on today because they’re expecting the new numbers very soon and wanted to wait until those new numbers came out, but we did invite them i did. Invite them t to be with me and holly. So i guess maybe giving you say, maybe sees the the disadvantage of having academics on their board because the academics are always questioning and actually ended up contradicting e-giving yusa, you know, what’s kind of interesting. Actually, i can’t wait to see the figures when they come out later this today or this week, okay, the the indiana university center on philanthropy. So they are the they’re the researchers behind the numbers that right what’s what’s the relationship there the way you understand it, between giving us a and the and indiana center on philanthropy, e-giving yusa or the group of consultants behind the organization pyres, the academic at the center on philanthropy to compile e-giving you say each year okay, i see and then the professor’s, we were just talking about cher vision havens. They are advisers to e-giving yusa. They sit on a methodology committee that reviews the data each year and approved. Figures on what? What was the indiana university’s buy-in set? The center’s senator philanthropies reaction when you were questioning the two thousand nine e-giving figures in our first story that went to press in june of twenty ten, they stuck by there estimates, and they pointed out that they had never been off more than two percentage points from the data that finally comes out from the irs that they used to corroborate you finding but, like said i, this recession is is unusually severe, and we suspect there data may not have captured it accurately. Dahna and the again, this is a the giving us a numbers are our estimates to be fair, the indiana university center. So they were saying, basically that it’s been fifty some years, and we’ve we’ve always been pretty much pretty much on the mark, correct, okay? And have you talked to them about what may be coming this week? Well, only once i talked their director of research and he told me that they had hired are retained buy-in economists to review their methodology with an eye toward i mean, if they needed to change it, and i don’t know if they will. But i suspect strongly suspect that they’re going to revise their method and that we may i see a big drop from two thousand eight, two thousand nine and possibly into twenty ten do you know if if they’re revision, would include some of those psychic e-giving factors that you’re talking about or i don’t know, i don’t know what they’re going to come out with, not like i said, i’m very interested to see we are seeing in our own reporting and other surveys that we track that there is some improvement, but it still continues to be a struggle, for example, after after reporting and nearly twenty percent drop hyre educations is reporting and twenty ten less than one percent decline. So it’s still declining, but things are improving okay, less than one percent decline from last year from from two thousand nine to ten or correct of nine to ten okay, okay, so the the irs now way we’re we’ve been alluding to this let’s, let’s get to the details of it e-giving yusa revise is its numbers when irs comes out with actual data because, as i’ve said a couple times, if we’ve said e-giving you’re saying numbers or an estimate, how does that all work? Well, the irs track how much money individuals claim on their tax returns for charitable donations so these itemizers itemizers heir estimated donate about seventy five percent of all individual gifts. We don’t know what the anonymous letters, non itemizers give buy-in we suspect it’s left and not as big a factor is the itemizers. So the data has come out now for both two thousand eight and two thousand nine, the first two years of the recession, and the irs data suggests more like twenty percent decline for those two years, which would be comparable to what we saw in these other surveys by pompel for advancement in support of education and the association of health care philanthropy is that twenty percent combined over the two years about? Yeah, and we’re talking about two thousand nine two thousand ten’s that right? Okay. Okay. Desires attempt tow estimate what non itemizers do. No, they don’t all right, but e-giving usa does. It does. Do you know how they go about that? I don’t know how they come up with the non itemizers. Uh, figure. Okay, just it is only twenty. Five percent, but still that’s a quarter. But it’s, not it’s, not the minimus. Okay, well, we’ll know more. Um, probably by the time this show has heard anything else, anything you’re gonna be specifically looking for when the number well, i think i’m having kind of a lot of fun, looking at some of the recession survival strategies that charities have undertaken and it’s really fascinating to see some of the creative effort. Arts groups, in particular, have been hard hit in the recession, and they come up with some of the most creative fund-raising and survival strategies. For example, in baltimore, the symphony there allows people who are amateur musicians, too. Sit in with the orchestra, if you will. And they pay for, of course, that they take with members of the company um other arts groups. They’re doing more to bring in donors and to focus less on fancy gallows and more on really bringing people back stage and helping them understand what go goes into the arts. So it’s interesting to see all these creative approaches. Yeah, especially the while sitting in that’s, that’s really clever, but the backstage, you know, that just it’s sort of going back to sort of grassroots fund-raising ideas, which is, you know, expose people to the work you’re doing. If people are giving even at low levels, you know, they may have a greater interest in learning more than they know. And, you know, they only ever see the the the arts group from the front of the house and it’s, not just the arts, you know, seattle children’s hospital, for example, how to really need, uh, five years ago, they created a separate research facility to study children’s diseases. And just last year, you know, amid the economic downturn, they got the idea to bring in what they call research champions these air donors to give a certain minimal amount. I can’t remember what it is, but they started out with a goal of recruiting one hundred people who will come in for what they called science tops, and these are meetings with individual researchers who explained their studies on what they’re learning and the benefits of it. And they, as i said, they started out with a goal of recruiting one hundred members, and they ended up with over four hundred, so it shows that just really getting close to the charitable mission than the work sometimes makes all the difference. Another organization decided to replace its auctions instead of having an auction where they, you know, put up for bidding trips and vacations and other glitzy packages. They decided instead to have an auction for their work. So helping needy kids, you know, let’s auction off summer camp who wants to pay for that? So oh, excellent, yeah, that was very successful. So it’s, just gratifying to see that in hard times latto charitable organizations can become really creative and effective in the press cleverness born of necessity. Yeah, excellent workflows last month, holly, you had a piece that predicted two thousand eleven and you alluded to it. Earlier, two thousand seven, giving what what did what you’re seeing so far about this year, that study was about seventeen thousand five hundred donors, and i’m always a little suspicious of studies that ask people what they intend to give, or d’oh it’s much better to have studies based on what was actually donated. But this study showed that most donors expected to give at least as much, if not more, foreign. Five donors, um, plan to give as much, but if not more, than they did in twenty ten. So that’s, a sign that charitable giving is real, rebounding somewhat. But what was interesting about that study is. But even as people say they intend to give more, they seem to be having less patient for being oversell. Iss it’d four given token gift, you know. Oh, yeah, what were you hearing in that respect? A lot of charities will give tokens. Like, for example, public broadcasting is big. If you give a pledge of one hundred dollars, you get a free cd. Um, donors just aren’t that interested in getting those kinds of perks. They feel that they cut into the contribution, you know, security spending money to buy coffee mugs that eats into the money they’re raising from the donors. And i think a lot of donors through that is this something that you had your first seeing and you suspect it’s because of the recession, i think it’s something that’s all that’s been. The case is just that that sort of annoyance people became less patient with that and more annoyed, the survey found a higher degree of impatient with that type of fund-raising. Excellent. Okay. All right. Well, we’ll see if if those intentions of giving bear bear out in the rest of this year, we sure will. Holly hall is features editor at the chronicle of philanthropy. Holly, thank you very much for being with me has been a real pleasure to look forward to having you back. Maybe to talk about the numbers once they are released. Okay, thank you very much. My pleasure. Thank you. We’ll take a break after this break. Tony’s take to the irs auto revocation list is out, and you want to get off it. Stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping huntress people be better business people. Oppcoll hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to the show, it’s time for tony’s take to the irs auto revocation list is out this is a list that irs published, and we’ll be keeping up to date monthly, i believe, of about two hundred seventy five thousand non-profits that have automatically had their tax exempt status revoked that’s because they failed to file with iris the required reports for three consecutive years tell you ended up on the list now what if you wantto get off it because way think that a lot of the charity’s on there are defunct out of business on just never reported that, but suppose you’re still in business and you don’t want to be on the list. That’s what i blogged about my blog’s at mpg a dv dot com um, you start on the irs website and there’s a link teo to the explanation page in my blogged, and you’ll see that there’s a streamlined procedure for small non-profits that’s those air for this purpose of getting off the auto revocation list. Small is defined as having gross receipts under fifty thousand dollars in the previous year, so there’s a streamlined procedure and reduced fee for those organisations. That fit that criteria and then if you’re not a small organization, there’s also a procedure for getting off the list. But it’s not streamlined, and there isn’t a reduced fee you’re gonna pay, i think it’s eight hundred fifty dollars instead of one hundred dollars for the small non-profits so the details are on my blogged mpg a dv dot com, and that is tony’s. Take two for friday, june seventeenth with me now a regular tech contributor, the editor of non-profit technology news. Scott koegler scotty, welcome, tony, how you today? I’m doing well, how are you? I’m doing great, thanks. I know we’re going to talk about google for non-profits and what what’s being offered by the program and how it can save some some money on and help you work efficiently. But i first want people to know that you’re calling from a camper in charlottesville, virginia. Is that right? That’s exactly right. Why are you there in a camper? Well, we’re vacationing, so we’re okay. Excellent. Hyre but we have a great connection. So and how is the weather in charlottesville? It’s? Beautiful it’s not going to get above eighty today. Very nice. All right. From your camper, what is google for? Non-profits you know, google non-profits is really an extension of the google app, and google has done a great job of just kind of open up their entire repertoire of stations functions to not provoc i think it’s their way of doing good, so if you’re free with gmail that’s out of the entry point to all this, so do you have to have a gmail account in orderto find out about google for non-profits not to find out to find out about it. Still, teo, google dot com flash on, okay, and you’ll find all the information there, but if you don’t have a email account, probably stood free, and so are so many of the other things that included with the package. Like one of the things is microsoft office compatibility? How does that work that’s one of the things that which made google documents kruckel apple take general very well accepted in the world, they have the ability to read and write pretty much any kind of microsoft document word document on excel, spreadsheet, even a power point presentation. So you’re not using office. You’re not using microsoft office, you’re not you’re using google doc’s, right? Exactly, but you can save in a format that is readable by microsoft office, right? You could figure dot end of a dock next, which is the current microsoft that flower for for documents and then but i have either google document for mike stopped officer, he will open that read it whatever. So you’re working in your if you’re working in google docks and you’re working in the cloud, right? Exactly. Okay, we you and i have talked about that before, but when we explain what the cloud is, what is that? Does that mean if you’re working in google docks in the cloud? The cloud is ah, a computer in the sky, it’s you know, you need an internet connection to get to it and to use it, but they’ll be on that it’s really pretty much like working on microsoft office on your desktop there’s a function where you could actually have the documents saved locally and the best top, so that at some point, if you are disconnected from the internet, still can access the doctors. So it’s really great solution in fact, firstly, i’ve i’ve changed, i don’t think that i’d actually used microsoft office for about a year and a half now converted completely by my corporate account by documents, email everything else is now part of google google documents and on a website, right? And we’re going to talk in a few minutes about security and privacy concerns around that, but very interesting that you’ve, you’ve converted your office. So so if people understand you don’t have to pay for microsoft office, which could be a pretty pricey software offering, especially for non-profits right and there’s a bunch of other peters that air enabled with google back, such as having multiple people edit and share revisions of a document without actually having to move the document back and forth between computers. But those were all kind of just part parcel of the google documents and the whole google enterprise function. The fact that that that those things are free, uh, is really not particular to non-profits i use them for free, and i’m not a non-profits but there are other functions that are specifically for non-profit i just like to just kind of quick lift some of those things nukus there really, really incredible one of them. Is just google applications gmail account under documents and support the thing that’s added with with google for non-profits is the support because generally my account, which is free, does not get twentyfourseven customer support, and that is one thing it included with the google non-profit does that mean telephone support or it’s it’s chatting or its email? Or what? Phone and really phone support twenty four seven for non-profits right now, it’s the third state for critical issues that’s probably not. Now how do i form at the spreadsheet? But it’s probably more like how come i can’t connect? And why are my users able? T used system? Probably some limitations. Okay, but still significant that its phone support twenty four seven? Absolutely. Okay, yeah. What? So what other features are there specifically for non-profits let’s be here. Engagement there they have a hold. They have a whole set of features that air specifically for non-profits once called google grants and that would be really appealing for non-profits because it allows you to put a an ad in google ads. Duitz and, you know, donate now and i don’t know exactly what the limitations are there but the fact that they allow you to put anything at all and google ads without paying so it’s grantspace for free uh, edwards, right. Okay, then they also have something about co-branded email. Right? The brand of the mail is essentially what i mean, it’s a perversion of google suite and you you get to put your logo on it. It’s, your domain name like mine is at kay koegler dot net. So that’s my own it’s, not a google male. Gmail. Okay, so so i’m sorry. So the branded email is not particular to non-profits right? They’re just kind of bundling of these features together for not-for-profits okay, what about youtube? They had they had some offering free on youtube, since they own youtube for non bright, their limitations in youtube, of content that normal people and upload or paid for companies can upload and they lighten up that limitation for non-profit cerini able stuff flowed longer. Video is longer than the ten minutes, and you also can put a donate but on your video, which is something that nobody else gets to do so again, it’s another opportunity to interact with your constituents, ask them to donate and give them a video in orderto, you know, state because and tell them why they should be excellent. All right, so so the google aps google grants for edwards, the youtube enhancements you had said that go to google dot com slash non-profits. And how do you how do you qualify as it does every non-profit qualified? And how do you prove that you are one, uh, it’s? Pretty simple. Actually, you need to be a five. A one c three, which you know a lot more about than i do. Most yl charities are all tax exempt charities are so you probably have to give your a copy of your irs tax determination letter. I would imagine. Well, there their explanation. Is that your arika notification of the status? Your e i n need to appear in the irises online database. Okay. All right. So that they see there were more sufficient. They don’t mean more efficient. They don’t want to deal with copies of documents. Attachments? Theyjust they’re using the irs list, right? They just looked up. Yes or no? Okay, on. There are some predictions. For instance, you can’t be doing any commercial services. No car, boat or real. Estate donation okay, get the focus websites with a primary focus on selling good products. Services don’t qualify. Consumer credit counseling doesn’t qualify, so they’re special impatient, but they will they look to be to me at least like they’re trying to weed out those things that could be marginally non-profit oriented and to clarify, i think ifyou’re non-profit is let’s, say, doing car donations or yacht donations some like that, you could still continue that. You just you can’t use google for non-profits to support that kind of work, right? Okay, i love the donate button on the youtube videos. That’s really extraordinary. You know, video has really taken off in the last uh oh, gosh, here in half. In terms of a way to get a message to folks video, you said right work or some kind of video. And i saw study just recently staying at sixty five percent of latto visitors just in general. You a video? Some kind at least two times a week. Uh, that’s. Pretty significant. Kind of traffic to video. Good. Good reason toe get into that. Oh, it’s. So interactive. I think you and i have talked about that when we when we talked about the ideal website, you could just show so much more, you know, you can show your work on site and it doesn’t have to be high production values, right? And if you look at a lot of videos being used now, they’re very personal. It’s uh, you know, a head shot of somebody stating their cause, i’m talking directly to the viewer. So it’s, not some kind of a zoo just said, hi production, just sitting down in front of your flip cam or or your webcam on your computer and just stating your cause doesn’t have to be something you know, heavily produced, although i do have to say that, uh, pre scripting your your talk, those make a lot of difference. You don’t want to be fumbling your words of course, alright, so video, very valuable and you can use google for non-profits to take advantage of what google’s offering on youtube with scott koegler, our regular tech contributor, the editor of non-profit technology news. When we return after this break, we’ll talk about some of the security and privacy concerns about working in the cloud stay with us. You didn’t even think that. Shooting. Getting, thinking. You’re listening to the talking alternate network. E-giving. Thank you. Good. Buy-in looking to meet mr and mrs wright, but still haven’t found the one. Want to make your car relationship as fulfilling as possible? Then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call. We discuss dating relationship and more. Start your week off with love in the morning with marnie alison on talking alternative dot com. Talking alternative radio twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing or mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhancer current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com talking. No. Kayman welcome back home with scott koegler, editor of non-profit technology news, which you’ll find it in peace. The tech news dot com and we’re talking about google for non-profits. Scott, you have your business, you said so many of your business documents in the cloud. And there, there are concerns about security mint just within the past. Well, by the time this show has aired, it will be within the past two weeks or so, citigroup hacked thie international monetary fund packed. So if your if your data isn’t resident on your computer, which which has its own risks, i’m not saying that’s risk. There are risks. Sure. Tony there’s always risk. And i should say that the imf was not a cloud based application. It was actually within their own servers. Okay, so there’s always there’s always something there’s, always somebody wanting to get in and cause mayhem. Of course, if you’re a bigger target, you’re going to be more likely to be to the attack. But i was looking at the security of cloud based systems like this if i have it on el computer from my own network of my own servers, and i’m responsible for that for the security of that, and i can install security applications like instead of firewalls, do all those things that are necessary. But you know what? I am not an expert in that stuff. On the other hand, cloudgood based applications service providers allow you to put your application’s up in their services. They have their entire businesses going on the line and there’s an adage that i’ve heard a couple of times if they the service provider, cloud service provider or sas provider? Yes, it one time it’s a public relations problem. If they get him twice, they have, they’re gonna lose customers. If they get hit three times essentially out of business, so if you look at it from their perspective, it’s not just something that they do it’s, something they have to do in order to stay in business, let me keep you in a lot more at stake as my security than i do. Okay, interesting perspective. Thank you. Let me keep you out of jargon jail you mentioned sas. Now we have talked about sass in the past, but for someone who maybe didn’t listen to that show, which is hard to believe anybody if it is a theoretical possibility that somebody might not have listened to that previous show. So just for that hypothetical, what is what is sass to remind us, please. Zaps and cloud are very related. They both are especially computers in the sky there by the internet so fast actually stands for not where as a tea service google application or google maps qualify as software is the service. They also increasing your private people in our interchange. The thie acronyms, either sas or cloud they really warm or referring to exactly. The technically i would classify it differently. But provoc most intents and purposes you can say sat cloudgood alright, well and technically, that’s. Why you’re the editor of non-profit technology news to make those make those nuanced distinctions and and explain them to us. What? Why would you say they’re a little bit there? Technically different sashes specifically application. So if you look at okay, like fundez counting software, you and i talked a few, many shows ago. Probably now about fund accounting software. That was sas. Correct. Okay. And cloud could be anything. There are their websites, servers that are available where you can actually create your own application here. Things like amazon has three, which is there basically, they’re described in the sky where you could just take all of your files. Documents, pictures, videos, blow them up onto their disk drive up there. That’s a cloud based service. Not really an application. Okay, i understand that the technical difference between right and since you mentioned amazon has three, i’ll give them a little plug. I use them for the video in-kind and audio content for this show. It’s. How i transfer it between the people who are editing it, working on it or the end user who produced it for uploaded to amazon has three and give them a whirl and they can download it. Yeah, many good things about that one. Is that it’s really? Really? Yes. It’s the right all of the people can get to it without files. One place? Yeah, it’s a couple of dollars a month on paying for many gig of storage. Right? One more concerned we have just about two minutes left around working in the cloud and that is privacy. Who questions about who owns the data? There are some lawsuits out there now where google is claiming that they own data that’s stored in their cloud. Now, i don’t know the nuances of the fact patterns around that. I just know that let’s just talk about the issue generally about who owns the data that you store in someone else’s cloud there, there are no rules, it will be up to the perfect provider and i although i haven’t seen the lawsuit with cool, i have to imagine that it’s around some very specific data or, you know, it’s like facebook, facebook essentially owns whatever you put up. On your facebook account, we’ve talked about that that could be, uh, last, but either as a sass or as cloud if you’re putting miles up there, like, uh, use a car photos, facebook owns it and that’s right in their terms of service, and it only gets to be an issue. I think when in terms of google, when they want to do something like delete or give away the data that you provided, i think that the qualification there is going to be very, very narrow for google eyes. They don’t want to get trouble with many persons or companies, proprietary data. So again, i haven’t looked lost otherwise that would discourage the use of their cloud. Yeah, considerably. Yeah. Ah, what about local back-up if oh, you know what, scott? I just realized we’ve we’ve we’ve come. We have to come to the end. We’re at the end. I’m sorry. I want to ask you about local back-up scott koegler, the editor of non-profit technology news at ten p tech news dot com scott, thank you very much. Enjoy your vacation in charlottesville, virginia. Thanks. My pleasure. Good to talk to you. Thank you. I wanna thank scott and holly hall features editor for the chronicle of philanthropy. For being with me today next week, a show from the archive and this time i do know which one it’s going to be the past couple weeks i’ve said, i don’t know what it’s going to be it’s going to fire up your board fund-raising gail perry, the author of fired-up fund-raising turned board passion into action, joins me for the hour next week. You can keep up with what’s coming up on tony martignetti non-profit radio. Sign up for our insider email alerts on the facebook page. Just go to facebook and go to the natives search for the name of this show while you’re there you can, like us become a fan of the show. Those who did i had the chance to win one of two ipads we gave away two ipads last week, two fans of a facebook page itunes were on itunes at non-profit radio dot net subscribed there. Listen any time on the device of your choice non-profit radio dot net twenty martignetti non-profit radios creative producer is claire meyerhoff, our line producer and the owner of talking alternative broadcasting is sam. Liebowitz and the show’s social media is by regina walton of organic social media. I hope you’ll be with me next friday, one p m eastern time. That’ll again will be fired-up. You’re bored, fund-raising you always find us at talking alternative dot com, which is the home of talking alternative broadcasting. Thanks for listening. Think, think, think, shooting, getting, thinking thing. You’re listening to the talking, alternate network, waiting to get into thinking. Duitz e-giving cubine duitz looking to meet mr and mrs wright but still haven’t found the one. Want to make your current relationship as fulfilling as possible? Then please join us starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call as we discuss dating relationship and more start your week off with love in the morning with marty allison on talking alternative dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight one eight three that’s two one two seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way look forward to serving you. You’re listening to talking on their network at www dot talking alternative dot com now broadcasting twenty four hours a day. Do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing effort. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is we do whatever it takes to make our clients happy contact them today. Admission one one media dot com. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police crawl are said to want to nine six four three five zero two for a free consultation. That’s lawrence h bloom, too. One, two, nine, six, four, three five zero two. We make people happy. Durney talking all calm.
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Welcome to the show. I’m your aptly named host, and this is tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I hope you recall last week i had larry sharpe, we were talking about smart sales training strategies to kick start your fund-raising larry is the director of neo-sage, and he transformed corporate sales lessons into savvy and easy non-profit fund-raising ideas for us. This week, a conversation with holly hall she is features editor at the chronicle of philanthropy will talk about e-giving yusa what some shortcomings may have been in their research in the past, and what she’s looking for when new numbers come out that are expected this week and also some predictions forgiving this year, which is looking up also, scott koegler joins me google for non-profits the editor of non-profit technology news and our regular tech contributor explains what’s offered by this program and how it will help you work smarter and save a lot of money. But there are some caveats about working in the google cloud on tony’s take, too. I’ll talk about the irs auto revocation list it’s out and what if you’re on it and want? To get off it, i blogged about it this week, and we’ll talk about it on tony’s. Take two, all of that, this show, we’ll take a break right now. Then i’ll be joined by holly hall. Stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call us ed to one, two, nine, six, four three five zero two for a free consultation. That’s lawrence h bloom two, one, two, nine, six, four, three five zero two. We make people happy. Hyre xero. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent with me now is holly hol. Holly is features editor for the chronicle of philanthropy. We’re going to talk about giving us a numbers that are expected this week, just so you understand we are recording on tuesday. You’re going to hear this show on friday, june seventeenth, the numbers are expected to come out actually today, which will be tuesday. So we’re doing a little bit of predicting, but mostly we’re going to be looking at the past and seeing what we expect for the numbers that do come out or certainly are expected to come out this week. Holly hall, welcome, thanks for having me, tony pleasure to have you ah, last year, this time last year, in june of two thousand ten, you were questioning some of the conclusions about two thousand nine fund-raising before we get into those questions about the two thousand nine fund-raising why don’t you just explain what e-giving yusa is for people who may not be aware of the report? E-giving usa is the annual tally of all philanthropic giving from individuals, foundations and corporations to american charities and it’s it’s, conducted by the center on philanthropy at indiana university and commissioned by an organization of fund-raising consultant that’s e-giving yusa. Right, well, the giving e-giving institute, right? Okay. And to be fair, it is an estimate. Isn’t that right? Okay, and then they get further information when iris numbers come out later, but but we’ll get to that. Okay, so this time last year, there were some questions about specifically about the individual giving Numbers in 2009 can you explain what your concerns were? Well, individuals make up the lion’s share of all charitable donations, right? About seventy five percent, right? Correct. And giving us, they found that individuals contributed more than two hundred twenty seven million um in two thousand nine, which was about the same as two thousand eight. And we kind of question that because we’re calling around the country and finding that charities were struggling, and other studies also showed a big drop in giving. Okay? And we’ll shortly. We’ll talk about some of those other studies were but so giving us a showed pretty much flat Numbers from 20082 two thousand nine. But that wasn’t what you were hearing from. The non-profit community and seeing in research, other research. That’s correct. Okay, these numbers are are pretty significant for non-profits. How do how do you hear that? Organisations used the e-giving yusa data. Um, there’s sort of a benchmarking that that some organizations will use teo haserot progress and to set goals for the coming year. Um, the numbers provide a breakdown by caused areas. So education, health, religion, etcetera. Okay. And so non-profits air, you know, looking at those toe evaluate whether there in the in the field where they should be all right. Okay. Actually, i just want to clarify i think you said two hundred twenty seven million from individuals, but that would have been two hundred twenty seven billion. You’re absolutely right. I’m sorry. No problem. No problem. It’s. Easier in print, because then you can you can go back. Okay. Um, the, uh the finding was puzzling to not only you but other people is well, who just we’re not seeing flat giving from away toe nine. Yes, it kind of, you know, we’re oh, nine. Remember was the absolute depths of the recession? So many groups who are feeling the pain and that’s what? You’re hearing and but e-giving yusa wasn’t really reflecting that. Yeah aren’t these also significant numbers because we’re looking at what the resiliency of giving is in recessionary times? Well, giving us has been doing what it does for decades, and they have pointed out repeatedly that charitable donations fluctuate left then the economy does when you’re when we’re in recession. But now we now we suspect that maybe e-giving is not as resilient as have been said in the past that it may fluctuate more dramatically, then giving your has found okay, and it’s not just giving us a i think the conventional wisdom is that people continue to be generous, not as generous, but not as dramatically declining fund-raising or giving as a zsa. The stock market may fall, so that still may be true. Okay, it’s, i think the what’s going to be found out is that this recession was different then previous recessions in our lifetime and that giving was affected more deeply then have been okay. Okay, so we may find something contrary to the conventional wisdom. And i know e-giving yusa has been after been at this some, like fifty years or so they do have a long history, including working with the indiana university center on philanthropy, as you mentioned. Okay, we’re going to take a break. And when we return, holly hall will certainly still be with me. And we’ll get into some of the the details of the other research, including research from people who are advisors to giving us city. This is tony martignetti non-profit radio stay with us. They didn’t think the building getting dink, dink, dink dink. You’re listening to the talking alternative network e-giving. Things. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com looking to meet mr and mrs wright, but still haven’t found the one. Want to make your car relationship it’s fulfilling kill, then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call as we discuss dating relationship and more. Start your week off with love in the morning with marty allison on talking alternative dot com. Talking alternative radio twenty four hours a day. Dahna welcome back to tony martignetti non-profit radio with me is holly hall features editor at the chronicle of philanthropy, and we’re talking about giving us a and there the methodology behind that annual survey, holly the chronicle actually did its own spot check, maybe sort of a small crowd sourcing exercise, didn’t you? Yes, we’re doing the same thing right now, okay? And in looking at the two thousand nine numbers, you found what others were finding right? That giving had actually declined dahna a big challenge for most organizations. For example. Um, hospitals follow-up surveyed by the americans association of healthcare philanthropy e-giving the hospital’s decline by eleven percent in o nine uh, the council for advancement in support of education found that giving the colleges and universities plummeted by seventeen point eight percent, adjusted for inflation. So those air doubled it to drop on dh. What about your own small crowd sourcing a survey? What were you finding? Similar, we did a spot check in o nine of fifty seven charities and thirty seven, thirty five of them e-giving had dropped in o nine and we’re doing the same thing for two thousand ten and even looking at two thousand eleven but it’s a little early to say. However, the overall impression is that things are starting to recover, but they’re still not back to pre recession era. Okay, two thousand seven, two thousand eight, right? How do you select the the charities that you spot? Check at the chronicle? We try toe, get a good representation of all different types of groups. So we’ll call several colleges and universities, several religious organizations, several health organizations and on and on okay. And then you also have your is it philanthropy? Four hundred that with its cool way? D’oh? Uh, we have some of those groups report early, so we’re still pulling those numbers for twenty ten and also twenty eleven, the physical twenty eleven. Some groups have already wrapped up this year. Okay, you know what i’d love to see sort of interesting if we had a a really a site where where non-profits could report on their own, maybe have a have a crowd sourcing a real crowd sourcing site where, you know, tens, hundreds of thousands of charity’s ideally could report on maybe it’s, just some simple numbers, you know, reporting into a google doc or something and, uh, then i just i see a lot of value and crowdsourcing. Sorry. That’s. Interesting. Okay, let me talk. Teo. Peter panepento at the kruckel back-up because there’s a lot of i just see a lot of value in crowd sourcing, and then that would be sort of immediate, you know, what’s happening like this month compared tto tthe this time last year. That’d be interesting. So going back, tio, you’re you’re june of two thousand ten coverage. Someone who you are too researchers who actually our advisors to giving yusa we’re finding numbers contrary to giving us a cz numbers for two thousand nine. Can you talk a little about that? Yes, he’s there to economists at dahna boston college. And they look at wealth patterns and philanthropy. So they had wanted to come out with a quarterly index, and they both sit on giving us a committee. And so they tried to come up with a new alternative estimate, and they found a steeper decline more like ten percent for so eight and o nine. One thing that they pointed out and that giving usa has since acknowledge is that giving us a does not capture. What some people call the psychological dimensions of the economy, things like consumer confidence and unemployment, for example, and these two economists tried to factor some of that in i’m not sure how they did it, but that’s one big difference now giving us a to be fair today are taking a second look at their methodology this year, and so when they come out with their numbers later this week, they may have revised their estimates for, oh eight and nine in fact, i’m pretty sure they will have, so it’ll be very interesting to see if they capture more of the downturn that we were seeing, okay and again to explain to listeners. Holly and i are talking on tuesday, the fourteenth of june, and we’re expecting numbers to come out either this afternoon or this week, but you’re going to listening to the show on friday, the seventeenth, and we hope teo, get someone from e-giving yusa too. Come on and talk about the new numbers they declined to be on today because they’re expecting the new numbers very soon and wanted to wait until those new numbers came out, but we did invite them i did. Invite them t to be with me and holly. So i guess maybe giving you say, maybe sees the the disadvantage of having academics on their board because the academics are always questioning and actually ended up contradicting e-giving yusa, you know, what’s kind of interesting. Actually, i can’t wait to see the figures when they come out later this today or this week, okay, the the indiana university center on philanthropy. So they are the they’re the researchers behind the numbers that right what’s what’s the relationship there the way you understand it, between giving us a and the and indiana center on philanthropy, e-giving yusa or the group of consultants behind the organization pyres, the academic at the center on philanthropy to compile e-giving you say each year okay, i see and then the professor’s, we were just talking about cher vision havens. They are advisers to e-giving yusa. They sit on a methodology committee that reviews the data each year and approved. Figures on what? What was the indiana university’s buy-in set? The center’s senator philanthropies reaction when you were questioning the two thousand nine e-giving figures in our first story that went to press in june of twenty ten, they stuck by there estimates, and they pointed out that they had never been off more than two percentage points from the data that finally comes out from the irs that they used to corroborate you finding but, like said i, this recession is is unusually severe, and we suspect there data may not have captured it accurately. Dahna and the again, this is a the giving us a numbers are our estimates to be fair, the indiana university center. So they were saying, basically that it’s been fifty some years, and we’ve we’ve always been pretty much pretty much on the mark, correct, okay? And have you talked to them about what may be coming this week? Well, only once i talked their director of research and he told me that they had hired are retained buy-in economists to review their methodology with an eye toward i mean, if they needed to change it, and i don’t know if they will. But i suspect strongly suspect that they’re going to revise their method and that we may i see a big drop from two thousand eight, two thousand nine and possibly into twenty ten do you know if if they’re revision, would include some of those psychic e-giving factors that you’re talking about or i don’t know, i don’t know what they’re going to come out with, not like i said, i’m very interested to see we are seeing in our own reporting and other surveys that we track that there is some improvement, but it still continues to be a struggle, for example, after after reporting and nearly twenty percent drop hyre educations is reporting and twenty ten less than one percent decline. So it’s still declining, but things are improving okay, less than one percent decline from last year from from two thousand nine to ten or correct of nine to ten okay, okay, so the the irs now way we’re we’ve been alluding to this let’s, let’s get to the details of it e-giving yusa revise is its numbers when irs comes out with actual data because, as i’ve said a couple times, if we’ve said e-giving you’re saying numbers or an estimate, how does that all work? Well, the irs track how much money individuals claim on their tax returns for charitable donations so these itemizers itemizers heir estimated donate about seventy five percent of all individual gifts. We don’t know what the anonymous letters, non itemizers give buy-in we suspect it’s left and not as big a factor is the itemizers. So the data has come out now for both two thousand eight and two thousand nine, the first two years of the recession, and the irs data suggests more like twenty percent decline for those two years, which would be comparable to what we saw in these other surveys by pompel for advancement in support of education and the association of health care philanthropy is that twenty percent combined over the two years about? Yeah, and we’re talking about two thousand nine two thousand ten’s that right? Okay. Okay. Desires attempt tow estimate what non itemizers do. No, they don’t all right, but e-giving usa does. It does. Do you know how they go about that? I don’t know how they come up with the non itemizers. Uh, figure. Okay, just it is only twenty. Five percent, but still that’s a quarter. But it’s, not it’s, not the minimus. Okay, well, we’ll know more. Um, probably by the time this show has heard anything else, anything you’re gonna be specifically looking for when the number well, i think i’m having kind of a lot of fun, looking at some of the recession survival strategies that charities have undertaken and it’s really fascinating to see some of the creative effort. Arts groups, in particular, have been hard hit in the recession, and they come up with some of the most creative fund-raising and survival strategies. For example, in baltimore, the symphony there allows people who are amateur musicians, too. Sit in with the orchestra, if you will. And they pay for, of course, that they take with members of the company um other arts groups. They’re doing more to bring in donors and to focus less on fancy gallows and more on really bringing people back stage and helping them understand what go goes into the arts. So it’s interesting to see all these creative approaches. Yeah, especially the while sitting in that’s, that’s really clever, but the backstage, you know, that just it’s sort of going back to sort of grassroots fund-raising ideas, which is, you know, expose people to the work you’re doing. If people are giving even at low levels, you know, they may have a greater interest in learning more than they know. And, you know, they only ever see the the the arts group from the front of the house and it’s, not just the arts, you know, seattle children’s hospital, for example, how to really need, uh, five years ago, they created a separate research facility to study children’s diseases. And just last year, you know, amid the economic downturn, they got the idea to bring in what they call research champions these air donors to give a certain minimal amount. I can’t remember what it is, but they started out with a goal of recruiting one hundred people who will come in for what they called science tops, and these are meetings with individual researchers who explained their studies on what they’re learning and the benefits of it. And they, as i said, they started out with a goal of recruiting one hundred members, and they ended up with over four hundred, so it shows that just really getting close to the charitable mission than the work sometimes makes all the difference. Another organization decided to replace its auctions instead of having an auction where they, you know, put up for bidding trips and vacations and other glitzy packages. They decided instead to have an auction for their work. So helping needy kids, you know, let’s auction off summer camp who wants to pay for that? So oh, excellent, yeah, that was very successful. So it’s, just gratifying to see that in hard times latto charitable organizations can become really creative and effective in the press cleverness born of necessity. Yeah, excellent workflows last month, holly, you had a piece that predicted two thousand eleven and you alluded to it. Earlier, two thousand seven, giving what what did what you’re seeing so far about this year, that study was about seventeen thousand five hundred donors, and i’m always a little suspicious of studies that ask people what they intend to give, or d’oh it’s much better to have studies based on what was actually donated. But this study showed that most donors expected to give at least as much, if not more, foreign. Five donors, um, plan to give as much, but if not more, than they did in twenty ten. So that’s, a sign that charitable giving is real, rebounding somewhat. But what was interesting about that study is. But even as people say they intend to give more, they seem to be having less patient for being oversell. Iss it’d four given token gift, you know. Oh, yeah, what were you hearing in that respect? A lot of charities will give tokens. Like, for example, public broadcasting is big. If you give a pledge of one hundred dollars, you get a free cd. Um, donors just aren’t that interested in getting those kinds of perks. They feel that they cut into the contribution, you know, security spending money to buy coffee mugs that eats into the money they’re raising from the donors. And i think a lot of donors through that is this something that you had your first seeing and you suspect it’s because of the recession, i think it’s something that’s all that’s been. The case is just that that sort of annoyance people became less patient with that and more annoyed, the survey found a higher degree of impatient with that type of fund-raising. Excellent. Okay. All right. Well, we’ll see if if those intentions of giving bear bear out in the rest of this year, we sure will. Holly hall is features editor at the chronicle of philanthropy. Holly, thank you very much for being with me has been a real pleasure to look forward to having you back. Maybe to talk about the numbers once they are released. Okay, thank you very much. My pleasure. Thank you. We’ll take a break after this break. Tony’s take to the irs auto revocation list is out, and you want to get off it. Stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping huntress people be better business people. Oppcoll hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to the show, it’s time for tony’s take to the irs auto revocation list is out this is a list that irs published, and we’ll be keeping up to date monthly, i believe, of about two hundred seventy five thousand non-profits that have automatically had their tax exempt status revoked that’s because they failed to file with iris the required reports for three consecutive years tell you ended up on the list now what if you wantto get off it because way think that a lot of the charity’s on there are defunct out of business on just never reported that, but suppose you’re still in business and you don’t want to be on the list. That’s what i blogged about my blog’s at mpg a dv dot com um, you start on the irs website and there’s a link teo to the explanation page in my blogged, and you’ll see that there’s a streamlined procedure for small non-profits that’s those air for this purpose of getting off the auto revocation list. Small is defined as having gross receipts under fifty thousand dollars in the previous year, so there’s a streamlined procedure and reduced fee for those organisations. That fit that criteria and then if you’re not a small organization, there’s also a procedure for getting off the list. But it’s not streamlined, and there isn’t a reduced fee you’re gonna pay, i think it’s eight hundred fifty dollars instead of one hundred dollars for the small non-profits so the details are on my blogged mpg a dv dot com, and that is tony’s. Take two for friday, june seventeenth with me now a regular tech contributor, the editor of non-profit technology news. Scott koegler scotty, welcome, tony, how you today? I’m doing well, how are you? I’m doing great, thanks. I know we’re going to talk about google for non-profits and what what’s being offered by the program and how it can save some some money on and help you work efficiently. But i first want people to know that you’re calling from a camper in charlottesville, virginia. Is that right? That’s exactly right. Why are you there in a camper? Well, we’re vacationing, so we’re okay. Excellent. Hyre but we have a great connection. So and how is the weather in charlottesville? It’s? Beautiful it’s not going to get above eighty today. Very nice. All right. From your camper, what is google for? Non-profits you know, google non-profits is really an extension of the google app, and google has done a great job of just kind of open up their entire repertoire of stations functions to not provoc i think it’s their way of doing good, so if you’re free with gmail that’s out of the entry point to all this, so do you have to have a gmail account in orderto find out about google for non-profits not to find out to find out about it. Still, teo, google dot com flash on, okay, and you’ll find all the information there, but if you don’t have a email account, probably stood free, and so are so many of the other things that included with the package. Like one of the things is microsoft office compatibility? How does that work that’s one of the things that which made google documents kruckel apple take general very well accepted in the world, they have the ability to read and write pretty much any kind of microsoft document word document on excel, spreadsheet, even a power point presentation. So you’re not using office. You’re not using microsoft office, you’re not you’re using google doc’s, right? Exactly, but you can save in a format that is readable by microsoft office, right? You could figure dot end of a dock next, which is the current microsoft that flower for for documents and then but i have either google document for mike stopped officer, he will open that read it whatever. So you’re working in your if you’re working in google docks and you’re working in the cloud, right? Exactly. Okay, we you and i have talked about that before, but when we explain what the cloud is, what is that? Does that mean if you’re working in google docks in the cloud? The cloud is ah, a computer in the sky, it’s you know, you need an internet connection to get to it and to use it, but they’ll be on that it’s really pretty much like working on microsoft office on your desktop there’s a function where you could actually have the documents saved locally and the best top, so that at some point, if you are disconnected from the internet, still can access the doctors. So it’s really great solution in fact, firstly, i’ve i’ve changed, i don’t think that i’d actually used microsoft office for about a year and a half now converted completely by my corporate account by documents, email everything else is now part of google google documents and on a website, right? And we’re going to talk in a few minutes about security and privacy concerns around that, but very interesting that you’ve, you’ve converted your office. So so if people understand you don’t have to pay for microsoft office, which could be a pretty pricey software offering, especially for non-profits right and there’s a bunch of other peters that air enabled with google back, such as having multiple people edit and share revisions of a document without actually having to move the document back and forth between computers. But those were all kind of just part parcel of the google documents and the whole google enterprise function. The fact that that that those things are free, uh, is really not particular to non-profits i use them for free, and i’m not a non-profits but there are other functions that are specifically for non-profit i just like to just kind of quick lift some of those things nukus there really, really incredible one of them. Is just google applications gmail account under documents and support the thing that’s added with with google for non-profits is the support because generally my account, which is free, does not get twentyfourseven customer support, and that is one thing it included with the google non-profit does that mean telephone support or it’s it’s chatting or its email? Or what? Phone and really phone support twenty four seven for non-profits right now, it’s the third state for critical issues that’s probably not. Now how do i form at the spreadsheet? But it’s probably more like how come i can’t connect? And why are my users able? T used system? Probably some limitations. Okay, but still significant that its phone support twenty four seven? Absolutely. Okay, yeah. What? So what other features are there specifically for non-profits let’s be here. Engagement there they have a hold. They have a whole set of features that air specifically for non-profits once called google grants and that would be really appealing for non-profits because it allows you to put a an ad in google ads. Duitz and, you know, donate now and i don’t know exactly what the limitations are there but the fact that they allow you to put anything at all and google ads without paying so it’s grantspace for free uh, edwards, right. Okay, then they also have something about co-branded email. Right? The brand of the mail is essentially what i mean, it’s a perversion of google suite and you you get to put your logo on it. It’s, your domain name like mine is at kay koegler dot net. So that’s my own it’s, not a google male. Gmail. Okay, so so i’m sorry. So the branded email is not particular to non-profits right? They’re just kind of bundling of these features together for not-for-profits okay, what about youtube? They had they had some offering free on youtube, since they own youtube for non bright, their limitations in youtube, of content that normal people and upload or paid for companies can upload and they lighten up that limitation for non-profit cerini able stuff flowed longer. Video is longer than the ten minutes, and you also can put a donate but on your video, which is something that nobody else gets to do so again, it’s another opportunity to interact with your constituents, ask them to donate and give them a video in orderto, you know, state because and tell them why they should be excellent. All right, so so the google aps google grants for edwards, the youtube enhancements you had said that go to google dot com slash non-profits. And how do you how do you qualify as it does every non-profit qualified? And how do you prove that you are one, uh, it’s? Pretty simple. Actually, you need to be a five. A one c three, which you know a lot more about than i do. Most yl charities are all tax exempt charities are so you probably have to give your a copy of your irs tax determination letter. I would imagine. Well, there their explanation. Is that your arika notification of the status? Your e i n need to appear in the irises online database. Okay. All right. So that they see there were more sufficient. They don’t mean more efficient. They don’t want to deal with copies of documents. Attachments? Theyjust they’re using the irs list, right? They just looked up. Yes or no? Okay, on. There are some predictions. For instance, you can’t be doing any commercial services. No car, boat or real. Estate donation okay, get the focus websites with a primary focus on selling good products. Services don’t qualify. Consumer credit counseling doesn’t qualify, so they’re special impatient, but they will they look to be to me at least like they’re trying to weed out those things that could be marginally non-profit oriented and to clarify, i think ifyou’re non-profit is let’s, say, doing car donations or yacht donations some like that, you could still continue that. You just you can’t use google for non-profits to support that kind of work, right? Okay, i love the donate button on the youtube videos. That’s really extraordinary. You know, video has really taken off in the last uh oh, gosh, here in half. In terms of a way to get a message to folks video, you said right work or some kind of video. And i saw study just recently staying at sixty five percent of latto visitors just in general. You a video? Some kind at least two times a week. Uh, that’s. Pretty significant. Kind of traffic to video. Good. Good reason toe get into that. Oh, it’s. So interactive. I think you and i have talked about that when we when we talked about the ideal website, you could just show so much more, you know, you can show your work on site and it doesn’t have to be high production values, right? And if you look at a lot of videos being used now, they’re very personal. It’s uh, you know, a head shot of somebody stating their cause, i’m talking directly to the viewer. So it’s, not some kind of a zoo just said, hi production, just sitting down in front of your flip cam or or your webcam on your computer and just stating your cause doesn’t have to be something you know, heavily produced, although i do have to say that, uh, pre scripting your your talk, those make a lot of difference. You don’t want to be fumbling your words of course, alright, so video, very valuable and you can use google for non-profits to take advantage of what google’s offering on youtube with scott koegler, our regular tech contributor, the editor of non-profit technology news. When we return after this break, we’ll talk about some of the security and privacy concerns about working in the cloud stay with us. You didn’t even think that. Shooting. Getting, thinking. You’re listening to the talking alternate network. E-giving. Thank you. Good. Buy-in looking to meet mr and mrs wright, but still haven’t found the one. Want to make your car relationship as fulfilling as possible? Then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call. We discuss dating relationship and more. Start your week off with love in the morning with marnie alison on talking alternative dot com. Talking alternative radio twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing or mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhancer current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com talking. No. Kayman welcome back home with scott koegler, editor of non-profit technology news, which you’ll find it in peace. The tech news dot com and we’re talking about google for non-profits. Scott, you have your business, you said so many of your business documents in the cloud. And there, there are concerns about security mint just within the past. Well, by the time this show has aired, it will be within the past two weeks or so, citigroup hacked thie international monetary fund packed. So if your if your data isn’t resident on your computer, which which has its own risks, i’m not saying that’s risk. There are risks. Sure. Tony there’s always risk. And i should say that the imf was not a cloud based application. It was actually within their own servers. Okay, so there’s always there’s always something there’s, always somebody wanting to get in and cause mayhem. Of course, if you’re a bigger target, you’re going to be more likely to be to the attack. But i was looking at the security of cloud based systems like this if i have it on el computer from my own network of my own servers, and i’m responsible for that for the security of that, and i can install security applications like instead of firewalls, do all those things that are necessary. But you know what? I am not an expert in that stuff. On the other hand, cloudgood based applications service providers allow you to put your application’s up in their services. They have their entire businesses going on the line and there’s an adage that i’ve heard a couple of times if they the service provider, cloud service provider or sas provider? Yes, it one time it’s a public relations problem. If they get him twice, they have, they’re gonna lose customers. If they get hit three times essentially out of business, so if you look at it from their perspective, it’s not just something that they do it’s, something they have to do in order to stay in business, let me keep you in a lot more at stake as my security than i do. Okay, interesting perspective. Thank you. Let me keep you out of jargon jail you mentioned sas. Now we have talked about sass in the past, but for someone who maybe didn’t listen to that show, which is hard to believe anybody if it is a theoretical possibility that somebody might not have listened to that previous show. So just for that hypothetical, what is what is sass to remind us, please. Zaps and cloud are very related. They both are especially computers in the sky there by the internet so fast actually stands for not where as a tea service google application or google maps qualify as software is the service. They also increasing your private people in our interchange. The thie acronyms, either sas or cloud they really warm or referring to exactly. The technically i would classify it differently. But provoc most intents and purposes you can say sat cloudgood alright, well and technically, that’s. Why you’re the editor of non-profit technology news to make those make those nuanced distinctions and and explain them to us. What? Why would you say they’re a little bit there? Technically different sashes specifically application. So if you look at okay, like fundez counting software, you and i talked a few, many shows ago. Probably now about fund accounting software. That was sas. Correct. Okay. And cloud could be anything. There are their websites, servers that are available where you can actually create your own application here. Things like amazon has three, which is there basically, they’re described in the sky where you could just take all of your files. Documents, pictures, videos, blow them up onto their disk drive up there. That’s a cloud based service. Not really an application. Okay, i understand that the technical difference between right and since you mentioned amazon has three, i’ll give them a little plug. I use them for the video in-kind and audio content for this show. It’s. How i transfer it between the people who are editing it, working on it or the end user who produced it for uploaded to amazon has three and give them a whirl and they can download it. Yeah, many good things about that one. Is that it’s really? Really? Yes. It’s the right all of the people can get to it without files. One place? Yeah, it’s a couple of dollars a month on paying for many gig of storage. Right? One more concerned we have just about two minutes left around working in the cloud and that is privacy. Who questions about who owns the data? There are some lawsuits out there now where google is claiming that they own data that’s stored in their cloud. Now, i don’t know the nuances of the fact patterns around that. I just know that let’s just talk about the issue generally about who owns the data that you store in someone else’s cloud there, there are no rules, it will be up to the perfect provider and i although i haven’t seen the lawsuit with cool, i have to imagine that it’s around some very specific data or, you know, it’s like facebook, facebook essentially owns whatever you put up. On your facebook account, we’ve talked about that that could be, uh, last, but either as a sass or as cloud if you’re putting miles up there, like, uh, use a car photos, facebook owns it and that’s right in their terms of service, and it only gets to be an issue. I think when in terms of google, when they want to do something like delete or give away the data that you provided, i think that the qualification there is going to be very, very narrow for google eyes. They don’t want to get trouble with many persons or companies, proprietary data. So again, i haven’t looked lost otherwise that would discourage the use of their cloud. Yeah, considerably. Yeah. Ah, what about local back-up if oh, you know what, scott? I just realized we’ve we’ve we’ve come. We have to come to the end. We’re at the end. I’m sorry. I want to ask you about local back-up scott koegler, the editor of non-profit technology news at ten p tech news dot com scott, thank you very much. Enjoy your vacation in charlottesville, virginia. Thanks. My pleasure. Good to talk to you. Thank you. I wanna thank scott and holly hall features editor for the chronicle of philanthropy. For being with me today next week, a show from the archive and this time i do know which one it’s going to be the past couple weeks i’ve said, i don’t know what it’s going to be it’s going to fire up your board fund-raising gail perry, the author of fired-up fund-raising turned board passion into action, joins me for the hour next week. You can keep up with what’s coming up on tony martignetti non-profit radio. Sign up for our insider email alerts on the facebook page. Just go to facebook and go to the natives search for the name of this show while you’re there you can, like us become a fan of the show. Those who did i had the chance to win one of two ipads we gave away two ipads last week, two fans of a facebook page itunes were on itunes at non-profit radio dot net subscribed there. Listen any time on the device of your choice non-profit radio dot net twenty martignetti non-profit radios creative producer is claire meyerhoff, our line producer and the owner of talking alternative broadcasting is sam. Liebowitz and the show’s social media is by regina walton of organic social media. I hope you’ll be with me next friday, one p m eastern time. That’ll again will be fired-up. You’re bored, fund-raising you always find us at talking alternative dot com, which is the home of talking alternative broadcasting. 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Tony’s guests this week:
Peter Panepento, web editor at The Chronicle of Philanthropy
Sara Dunaj, account executive at CRT/Tanaka Agency
Read and watch more on Tony’s blog: http://mpgadv.com
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