This week:Retain Your Subscribers
Is your churn too high? Conversion too low? Credit card problems getting in the way? Robert Skrob is author of the book “Retention Point,” and he reveals strategies to keep your monthly sustaining donors engaged – for life.
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This week:Zombie Loyalists
Peter Shankman is a well-known and often-quoted social media, marketing and public relations strategist. His book is “Zombie Loyalists: Using Great Service to Create Rabid Fans.” He wants you to create rabid fans who do your social media, marketing and PR for you. He’s got super ideas and lots of valuable stories. I like to play this each year. (Originally broadcast 12/19/14)
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Podcast: Play in new window | Download (Duration: 54:39 — 50.3MB) | Embed
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Tony’s guests this week:
Heather Martin, COO of Interfaith Family, and Alice Hendricks, CEO at Jackson River.
Also, Courtney Clark, managing director of user experience at Forum One, and David Mascarina, digital communications manager with Conrad N. Hilton Foundation.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:00:51 — 56.0MB) | Embed
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Tony’s guests this week:
Anna Rhodes & Brenna Holmes from Chapman, Cubine & Hussey.
Also, Amy Sample Ward, our social media contributor and CEO of Nonprofit Technology Network (NTEN).
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Podcast: Play in new window | Download (Duration: 1:01:38 — 56.7MB) | Embed
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Tony’s guests this week:
Mike Rusch, CEO of Pure Charity.
Also, Farra Trompeter, vice president at Big Duck; Taylor Leake, digital engagement director for Corporate Accountability; and Zhanna Veyts, director of digital strategy & engagement with HIAS.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:01:12 — 56.3MB) | Embed
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Tony’s guests this week:
Joshua Peskay, VP at RoundTable Technology, and Robin Jenkins, chief financial & operations officer for The Hope Project.
Also, Steve Heye, solution consultant with NetSuite.
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Podcast: Play in new window | Download (Duration: 1:00:06 — 55.3MB) | Embed
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Tony’s guests this week:
Meredith Begin, mobile strategist at Upland Mobile Messaging, and Ellen Pascale, mobile marketing manager for The Humane Society of the U.S.
Also, Emily Patterson, founder of Bee Measure.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:00:59 — 56.1MB) | Embed
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Tony’s guest this week:
Dennis Miller, author of “A Guide to Recruiting Your Next CEO: The Executive Search Handbook for Nonprofit Boards.”
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Podcast: Play in new window | Download (Duration: 1:00:21 — 55.5MB) | Embed
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Tony’s guest this week:
Jonah Halper, author of the book “Date Your Donors” and founder and partner at Altruicity consulting.
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Podcast: Play in new window | Download (Duration: 59:06 — 54.3MB) | Embed
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Tony’s guests this week:
Michael Sabat, founder of @mssg.
Also, Amy Sample Ward, our social media contributor, CEO of NTEN, Nonprofit Technology Network and co-author of the book “Social Change Anytime Everywhere.”
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 59:26 — 54.7MB) | Embed
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