This Week:
Purpose Driven Marketing
Stu Swineford reveals the principles and pillars of purpose driven marketing that will keep your donors engaged and wanting to support your mission. He’s co-author of the ebook, “Mission Uncomfortable.”
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 54:40 — 50.3MB) | Embed
Subscribe: RSS
This Week:
How To Work In Uncertainty
A June study of nonprofits has lessons for now and our future. The election may be settled, but there are unknowns afoot: the pandemic; reaction to the election; a divided federal government; federal stimulus; racial reckoning; climate change. The study’s co-authors shepherd us. They’re Gail Bower at Bower & Co. Consulting LLC and Karen Eber Davis at Karen Eber Davis Consulting.
Low-Cost Fundraising Software Guide
Chris Bernard and Amadie Hart, the co-authors of Tech Impact’s new software selection guide, talk us through: What these systems offer; how to compare them; and how to select the best one for your needs.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:00:09 — 55.3MB) | Embed
Subscribe: RSS
This Week:
End Of Year Fundraising
Jen Frazier talks you through. What do you want in your workplan? How does the pandemic impact your strategy? It’s a comprehensive convo for your 4th quarter. She’s founder of Firefly Partners.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 57:45 — 53.1MB) | Embed
Subscribe: RSS
This week:
Get Heard In A Time Of Info Fatigue
Organic reach and engagement are down on Facebook and other social networks. So how do you get your marketing messages through? Julia Campbell shares her expert advice. She’s principal of J. Campbell Social Marketing.
Digital Marketing Policies
You’ll need policies around the smart online marketing you’re now doing. Our 20NTC panel reveals what belongs in your policies, why you’ll improve workflow and how policies can be exciting! They’re Misty McLaughlin and Justin Birdsong from Cause Craft Consulting, and Kacey Crawford with Sierra Club.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:01:45 — 56.8MB) | Embed
Subscribe: RSS
This week:
First, I fired a listener. Then . . .
Manage Your Programs With A CRM
The right CRM can help you run day-to-day program operations: track client relationships and outcomes; host trainings; manage certifications; organize transportation; and more. Our panel was recorded at 19NTC and they’re Jake Grinsted from Simply 360; Leah Kopperman with Keshet; Kai Williams at The International Wildlife Rehabilitation Council; and Medha Nanal from Top Cloud Consulting.
Co-Learning For Your Programs
This 19NTC panel encourages you to look at a more collaborative training culture, which pushes the bounds of who is the educator. They’re Debra Askanase at Oracle NetSuite; LaCheka Phillips with TechSoup/NGOsource and Kevin Martone from JCamp180.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:10:17 — 64.3MB) | Embed
Subscribe: RSS
This week:
Getting Buy-In
Dissent tactics. Rebellion. Resistance movement strategies. You’ve got to take risks if you want to move out of the past with fresh ideas that are supported within your org. Our 19NTC panel has examples of successful and failed risk taking. They’re Liz Polay-Wettengel with Interfaith Family and Karim Lessard from 7 Simple Machines.
Your Tech Committee
Peter Schiano and Ilene Weismehl say you need a committee to keep you alert to areas where you can better leverage technology. Your committee’s agenda includes budget, security, projects underway, and training. Peter is at Tech Impact and Ilene is with Community Catalyst. (Also from 19NTC)
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:04:35 — 59.4MB) | Embed
Subscribe: RSS
This week:
Your Crowdfunding Campaign
Most crowdfunding campaigns don’t make goal. What are the common denominators for failure and success? Moshe Hecht answers all, and shares his organizational readiness checklist to get you prepared for success. He’s chief innovation officer at Charidy. (Recorded at 19NTC)
CRM + Email + Website
You’ll learn more about the people engaging with you when your CRM, email and website are integrated and talking to each other. We’ll leave you with a plan for getting these technologies together. My guest, also from 19NTC, is Isaac Shalev, president of Sage70.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:02:08 — 57.1MB) | Embed
Subscribe: RSS
This week
Small Dollar Donor Power
Small dollar donors are shifting the digital fundraising landscape. Our panel reveals basic principles of running a sustainable program online. They’re Sara Kerrigan from ActBlue and Carrie Mann with Friends of the Earth. (Recorded at 19NTC)
Donor Retention
Now that you’ve got new donors, learn how to keep them with you: Avoid retention pitfalls, leverage technology and track the right metrics. Our teachers are Laura Cole and Paul Habig, both from Sanky Communications. (Also recorded at 19NTC)
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:04:26 — 59.2MB) | Embed
Subscribe: RSS
This week
Reducing Donor Abandonment
From Amazon to Zappos, there’s a lot you can learn from e-retailers to keep your donors in the checkout stream as they make their online gifts. Our 19NTC panel, Matt Scott and David DeParolesa, reveal proven e-commerce strategies to increase online gift completion. Matt is from CauseMic and David is at Give Lively.
Welcome Your Donors The Right Way
Your donors now complete their online gifts at record rates. Have you got in place a multichannel welcome and nurture series to receive and steward your new donors? Our panel will get you started. They’re Brenna Holmes with CCAH and Chrissy Hyre from Innovation. (Also recorded at 19NTC)
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:02:36 — 57.6MB) | Embed
Subscribe: RSS
Tony’s guests this week:
Amy Braiterman, director of client service for CDR Fundraising Group, and Dan Clasgens, digital media strategist at DAV, Disabled American Veterans.
Also, Maria Semple, our prospect research contributor & The Prospect Finder.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:01:07 — 56.2MB) | Embed
Subscribe: RSS