Tag Archives: demographics

533: Build Lasting Supporter Relationships & Love Your Donors Using Data – Tony Martignetti Nonprofit Radio

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This Week: 

Build Lasting Supporter Relationships 
Craig Grella and Wendy Levine, both from Salsa Labs, want you to build strong relationships all the time, not only when you’re fundraising. Their savvy strategies come from their own work building relationships for Salsa. This is part of our 21NTC coverage.

Love Your Donors Using Data 
Nonprofit Radio coverage of 21NTC continues. When you are fundraising, data that tells us restoring your donors’ sense of well-being and identity will increase their giving and engagement. There’s a lot of fascinating research to unpack and apply, so join Jen Shang, the world’s only philanthropic psychologist, from the Institute for Sustainable Philanthropy, and Shoni Field from the British Columbia SPCA. 

There’s more at tonymartignetti.com 

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532: Gender Inclusivity 101 & Ethical Representation In Your Communications – Tony Martignetti Nonprofit Radio

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This Week: 

Gender Inclusivity 101 
Our 21NTC coverage continues with a convo that started out talking about gender-inclusive data, and includes a lot of best practices around that. But it broadened into a primer on inclusivity generally. It’s 2021! It’s time to address your constituents as they’d like to be addressed. My guest is Jude Shimer from The Center for Popular Democracy. 

Ethical Representation In Your Communications 
Caliopy Glaros urges you to authentically represent your issues as well as preserve the dignity of those affected by them. She shares 5 actions to help you tell more ethical and equitable stories. She’s principal of Philanthropy Without Borders and this is also part of our 21NTC coverage.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 56:58 — 52.4MB) | Embed

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451: Inconceivable: That Metric Does Not Mean What You Think It Means & Google Analytics and Google Optimize – Tony Martignetti Nonprofit Radio

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This week: 

Inconceivable: That Metric Does Not Mean What You Think It Means 
Take a fresh look at fundraising metrics with Kirk Schmidt and Wes Moon. Kirk is with STARS and Wes is from Wisely. (Recorded at 19NTC)

Google Analytics & Google Optimize 
Learn terminology and best practices for these applications. Should you trust your data? Which reports do you need? What about testing and optimizing? We cover it all with another 19NTC panel: Colleen Campbell from Firefly Partners and Jeannē McCabe at the Center for Reproductive Rights. 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:02:59 — 57.9MB) | Embed

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439: Nobody Reads Your PDFs & Map Your Data – Tony Martignetti Nonprofit Radio

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This week 

Nobody Reads Your PDFs
Formatting your reports and research in PDF may bore your audiences to where they refuse to read your stuff. Our panel from the Nonprofit Technology Conference helps you assess what’s best for your nonprofit’s content, including interactive formats. They’re Genie Gratto at GWRITES; Meghan Hess from Campaign Legal Center; and Nathan Gasser with Report Kitchen.

Map Your Data
Salim Sawaya shares ways to visualize your outcomes data on maps, which can revolutionize how you think about and deliver services. He has free and low cost mapping tools. He’s from Esri.

There’s more at tonymartignetti.com 

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434: Be Accessible & Go Bilingual – Tony Martignetti Nonprofit Radio

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Be Accessible
Inclusive website design that builds in accessibility helps everyone, not only those with disabilities. And it helps you with SEO. Our panel uses the example of the MacArthur Foundation site rebuild. They’re James Kinser, from the MacArthur Foundation, and Cyndi Rowland with WebAIM.

Go Bilingual
Oliver DelGado helps you navigate the bilingual balance in print, social and on your site, as we discuss opportunities and challenges. He’s from Levitt Pavilion Los Angeles.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:04:33 — 59.1MB) | Embed

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