029: Finding Prospects and Finding a Job – Tony Martignetti Nonprofit Radio

Tony’s guest this week is:

Maria Semple, author

Read and watch more on Tony’s blog: http://mpgadv.com

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Dahna hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent of your aptly named host this is the february eighteenth, two thousand eleven show welcome you may recall that last week i had resplendent resource is for you, we had the founders of non-profit direct philanthropy alive and idealist, dot or ge, either on the phone, in the studio or pre recorded this week, we’re going to find prospects and find a job. My first guest will be maria simple she’s, the author of panning for gold find high net worth prospects now, and she will reveal the art and science of prospect research as she talks about the second edition of her book and i’m looking finding a job savvy strategies for your search. We’re checking in again with our non-profit job seeker leonora as she gets smart job seeking advice from recruiting consultant paula marks, the president of hyre resource is pull his advice will help your next search. How do you get out there in the right ways? Where should you go to get noticed? Those guests today on tony’s take two at thirty two minutes after the hour stop. Squawking my take on the obama proposal to reduce the charitable deduction for high income taxpayers. And also my itunes icons. Reminder. We’re icons on itunes, that’s. All this week. After this two minute break, i’ll be joined by maria simple, and we’re going to be talking about finding prospects and her book panning for gold. Stay with me. You’re listening to the talking alternative network, waiting to get in. E-giving cubine is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call us ed to one, two, nine, six four three five zero two for a free consultation. That’s lawrence h bloom at to one to nine six four three five zero two. We make people happy. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to tony martignetti non-profit radio where were always about big non-profit ideas for the other ninety five percent, i’m going to be joined now by maria simple. Maria is principal of the prospect finder, which you’ll find out the prospect finder dot com she’s an experienced prospect researcher, trainer and speaker, she worked with non-profits and financial services firms to research and find their best prospects for long term relationships. I’m very glad that the second edition of her book brings her back to the show. Hai maria, welcome! Hi, tony. Thanks for having me. When was the first edition of panning for gold? I first wrote it in two thousand seven. Updated it in two thousand nine and again now in twenty eleven. Okay, so just generally what’s new in this. This is the second edition though. Third edition okay, i had it is the second. I’m sorry. So what’s new now in the third edition generally. And they will go into some detail. Generally we’re finding that in the prospect research world the resource that’s been opened up to us is the social networking space, so we’re able to delve into things like length in for example and look at people’s public profiles bear and i think that that’s probably going to become a continually growing area for prospect researchers. Okay? And i know you have some examples of other lesser known social networking sites, and we’ll get into some of those shortly. How are free resource is faring from the second to third edition? Well, the free resource is many of them are still there, and actually some of them you can access right through your library card. So i’m a huge proponent of the public library system. I think we’ve talked about that before tony and it’s very important that people realise that there are a lot of databases that they can access right from their desktop by utilizing their library card, and we did talk about it before, but i think it bears repeating it’s, not necessarily only your library, your local library, right, right? You can sometimes kapin toe other libraries, but in terms of the database searches, you’ll need a bar code to get into those. And if you don’t find that your local library is going to provide you with adequate databases to tap into, you might take a look. At a county library level, state level, or even your alma mater, who might be able to provide you access to the library system where you graduated. And maria let’s, take us a step back what’s the importance of prospect research for a small and midsize non-profit that might not have a lot of time or money to spend on prospect research, right? So i think all non-profits have some sort of hidden gems in their database that i could be a donor who is already giving to them rather consistently, they may have a sense that that donor is capable of doing a bit more for their organization, and they really just don’t know exactly how much to ask that donor for so it could be something simple is that or they could be launching into a major capital campaign or endowment campaign, or even a plan getting effort, which you’re what very well aware of, and those those efforts require you to really a cz i like to say, have done your homework on a prospect prior to visiting with them, so you really have very comfortable appropriate ask amount for that prospect and again for the small. And midsize non-profits now we’re talked about one very good free resource with libraries, whether it’s, your own public library or another that you might get a membership to, and we’ll talk more about free and low cost sites that are that are really valuable for small and midsize non-profits but what about expertise? I mean, if you don’t have a prospect research expert because it’s maybe just not feasible, your development staff is just one or two people are there still things that people without expertise can can do? Successfully? Well, yes, i mean, you know, there are certain things that they can do. Ah, for example, at minimum, they could go to google dot com. Usually what i recommend is to use their advanced search page, actually, of google, because you can really narrow the search results quite a bit and really understanding how to see search effectively the use of quotation marks, for example, to signify a phrase so you might put somebody’s name in quotes on and you know, if the name is tony martignetti, you might want teo. First of all, you want to make sure you spell it correctly. That’s, right? You want to? Make sure you spell it correctly, absolutely, but you might want to search on both tony martignetti and anthony martignetti because somebody is using sort of that nickname that’s that familiar name, they might be making donations in a much more formal name, so you want to make sure you do both, plus, you get all the dirt on my my father by using anthony martignetti there you go, cnn, and that can actually present a problem for prospect researchers if they don’t know that there is a senior and a junior in the household, hopefully by the reputations that can tell the difference minus his mind is much cleaner, but you find much less on me than i thought he doesn’t listen to the show anyway, it doesn’t matter, okay, so but what about all right? So so somebody who doesn’t have experience in prospect research still can do valuable work that’s, right? They can, you know, tapping into google i have a number of resource is that i’ve pulled together that’s, a document that i’ve written a white paper, if you will called going beyond google to find and research donor-centric sources that could be useful for them. Okay, and i’ll remind you that maria also does prospect research consulting, so that if you’re in a smaller midsize shop and you feel you need some help, maria does that. You can always reach her through the prospect finder. Dot com. We are going to take a break now when i return, maria simple will still be with me, and we’ll talk more about the free and low cost resources that are part of her third edition of the book, panning for gold. So stay with us. Talking alternative radio, twenty four hours a day. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. I really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness could help you get back on track or start a new life and fitness. Join Joshua margolis, fitness expert at 2 one two eight six five nine to nine xero. Or visit w w w died. Mind over matter. Y si dot com. Falik yeah, you’re listening to the talking alternative network. Cubine durney welcome back. I’m with maria simple, the author of panning for gold. Find high net worth prospects. Now we’re talking about the third edition of her book, maria let’s. Talk a little about the social networking. Some of the unusual or lesser known. Put it that way. Sites that you profile in your book. Well, you know, one of them is called big saw. And you can find that at big sod dot com and something that’s interesting about that particular. I’m sorry. Coming across a little like jigsaw jigsaw puzzle, right? Yes. Okay, right. Okay. Just make sure you knot digs up. Jig jig saw okay. And what you can do with that particular site, it is a it’s, actually a stale sports dot com companies that some people may be familiar with that and it’s, a business card information for business business professionals. So they have about twenty four million people in the database. You can research people and companies that you’re interested in doing business with and it’s what they call a wikipedia style crowd sourcing model. So what that means is the jigsaw community users access the database and they can accumulate points through helping maintain the dad equality. So if you come across a business card, for example, that you find is incorrect and you help jigsaw by correcting at you, accumulate points in those points are used towards them buying additional contacts, if you will. And so all you’re going to find out about someone on jigsaw, though, is what would be on their business card. I think that type of information right there business contact information. Wait, i’m sorry. Before you, before you go, another one is jigsaw free site. They have both of free and fee based. So the free portion of it is if you kind of helped to maintain the data integrity that’s where you were able to accumulate the point. But if you don’t have time, tio, help maintain that data integrity, if you will, you can actually sign up. They have various levels of subscription. Tio. Okay, so be free if you’re willing to put a little time in or you can have a paid subscription. Okay, right, right. Another one in the business community is called spoke. Okay. Dot com. And that is they consider that an open network where people business people discover business, people and they they claim on their website that as of january of this year they had a forty million people listed at over two point three million companies. So if you know people in companies, especially people who are business owners themselves, if that is the target area for you, you may want to consider either jigsaw or spoke. And what kind of information can you find from? Spoke again? There you’re you’re looking at to be to be type of information, business to business and it’s an opportunity for you, teo, discover and stay connected to people in the business community, right? But i’m just trying to get it like, are there written profiles? I realize it’s not as robust a site is linked in, but would you find a profile? Or is it really just data points about the person and their company? It may be more in terms of the data point. Okay, and spoke. Is there a fee for that? Or is that a free one? Or that one again has certain portions of it that are free. And you you can upgrade to various levels of per month. Okay, so it sounds like you know some of the last these two that we’re talking about, there are things you can do for for no cost and then i don’t know are the costs expensive if you’re if you’re if you’re not part of the free, the free network on them is a very high uh, well, i looked at jigsaws and spokes website this week, and it would appear that the minimum you khun do for jigsaw, for example, is paid two hundred fifty dollars per year on spoke they seem to have a monthly subscription and theirs is at the lowest level at twenty for ninety five a month and, you know, both of them have stepped up commitment levels as well. Okay, okay. Are there others you want to share with us? What? Yeah. You know, one of them that that might be interesting for non-profits to know about is called nosa search knows a and o z a right zoho z a search dot com and there again, you khun do free or subscription basis and you are able to then tap into ah, database. There they build themselves as the world’s largest database of charitable donations on dh they have over fifty. Million donations actually listed on their sites would be donations from individuals from foundations, and you can actually put in a person’s name and see if they have appeared on public record in terms of annual reports of other nonprofit organizations for people who don’t have experience in prospect research, what’s the value of knowing what other charity’s someone has given to well, here it is very valuable because what you’re able to do then is really developing appropriate ask amount for that individual. So if you were thinking of approaching a major gift prospect and you had an amount in your head of asking them safe for a thousand dollar gift, however, your research on something like nosa turns up that they have been contributing at twenty five to fifty thousand dollar gift levels to other similar organizations, you’ll know that you should be stepping up your ass. Come out. Yeah. Then you’re gonna be sorry. You’re going to turn up your nose at the at the thousand dollar gift and go for the something much larger? Well, yeah, you know, you don’t want to leave money on the table, okay? My guest is maria sample and we’re talking. About the third edition of her book, panning for gold find high net worth prospects now, which you’ll find out. The prospect finder dot com so at knows a search dot com you’ll find not only where people have given, but at what level as well. That’s correct. Okay. And ah, free or is there a membership alternative? How does that one work knows? Oh, yes. They have free accounts where you could do with a certain amount of information as searching. But then they also have subscriptions, uh, for us based and canadian based. So, you know, you’d have to check out their website and just kind of take a look at whether or not the affordability is there. Um, whether it’s a social networking or otherwise, are there other hyre changes from your second to third edition that you that you want to share with us? Well, you know, there are so many interesting sights that pop up all the time. Which is exactly why i wanted to make this into a format that was interactive. And i could change it easily from time to time, which is whites and e book formats. So something that you know was free. Do we want to make sure it’s still free that type of thing? So other sites that one might consider that would be free or low cost would be if you are in a purely prospecting mode, for example, and let’s say you are a non-profit that has something related to the maritime or perhaps even marine ecology. Environmental. You might want to take a look at a database like boat info world b o a t i n f world dot com and there you can actually tap into databases of coast guard documented vessels. So people who own boats, aunt, have them registered with the coast guard. You can ascertaining information and pull it from that database and it’s very low cost so i could look to see, for instance, can i get the value like, could i find out how much let’s say, al pacino’s yacht is worth? Well, what you would want to do is this that this particular database give you enough information in terms of the size of the boat, the maker of the boat, etcetera. And you can then cross check that against something like yacht world dot com to see. What other similar boats of that size and manufacturer are for sale on the market? So give you an approximate value. All right, s oh, i can’t. I can lookinto al pacino’s yet? I think i would. I drove by. I voted by once when i was in florida. Of course, i was on a like a water taxi. So, you know, i wasn’t in my own yacht, but went by gene hackman’s yacht. That was pretty impressive. So you can. It was the length of a couple houses, i think. Eyes. Ah, so so you, khun, gain some insight into people’s wealth. But and then you’re point also is, if you happen to be related, if your charities related to maritime, it all is well, yeah, it might be interesting to build a list of people who you may want to invite to some sort of an event that you put together. And you might know that this is this grouping of people would have a natural affinity and be attracted to attending an event because, you know, really made it around the nature of voting or maritime. Maria what about for the again? The smaller midsize non-profit thatjust has maybe a few hundred dollars a year to spend on a prospect research, they see the value, but they just can’t devote more money than that to it, way we can identify in our remaining several minutes strategy that that would be right for that kind of organization. Well, i think the best thing that they can do actually is teo first and foremost, look at what’s available in their library and then if they are a non-profit that is really focused on doing more of the grant research type of certain research, they would want to tap into databases like guidestar, the foundation center. I know the foundation center, for example, has a month to month contract, so they can perhaps then do all of their foundation grant related research in a very short period of time, maybe take the subscription for couple of months. Yeah, and i think that just just pause you there, that’s something that i don’t think too many people know. I think everybody looks at the price tag of using the fc search, which is a couple of thousand dollars, i think buying the database of the disks or buying, i guess now. It’s ah, my saying buying access to their their web resource, but it’s important to know that they do have the month to month. So you could, like you said, just do it for a couple months and maybe let many many months go and then pick it up for another month when you needed it may be in anticipation of an event or something, right? And they say, and they actually had a cooperating collection of the foundation center somewhere nearby them they have them across the country. They could actually use that database for free. Yes, with any foundation center, cooperating collection, right? And use the whole f c search and use it for free. So that would be, you know, one sort of free, slash, low cost alternative that they could contain you’re using you mentioned you mentioned guide star yeah guide star is another database that one could tap into, especially if they’re looking to expand their foundation arena family foundation’s, especially if a non profit organisation themselves helps to maintain their own profile on guide star they will have access to this particular database for free. They can tap into their premium level service for free. So you may want to take a look at the guide star website and look into that options so that tze not a thousand dollar level of service that you get for free just for keeping up your own your own organizations. Information, right? Yes. That’s correct. So so guide stars offering that as an incentive toe have more accurate information. And if you keep your information accurate, you get premium service for free, right? And it benefits non-profit to do that because they want to make sure that they’re projecting their correct profile of their own organization to the world, to donors, to volunteers. So it’s, you know, making sure that their own boards, they’re listed correctly, their financials are correct, that sort of thing and the narrative, they give you an opportunity to provide a nice narrative spot as well. Excellent advice. And how do guide star in the foundation center compare what’s different information you’re going to find on one versus the other? Well, both of them can lead you eventually to a profile on thie irs nine. Ninety. So both both those databases can lead you out to that eventually, which is really, you know. The source of information for all foundation research. Anyway, i think they’re just different. I think you know what? Non-profit should really take a look at the usability, how they’re they’re planning to use it and how often they do foundation research to find out. You know which one of those two databases might feel like it’s, the right fit there’s. Another alternative out there called foundations search dot com, which is a fee based resource. But they they do require minimum of one year annual commitment. Okay, now. And foundation search dot com is not related to the foundation center. That’s. Correct. Okay, something separate. And so we were talking about what strategies you recommend for non-profits that just have a few hundred dollars to devote. So we have the foundation center and guide star the public libraries, of course. Is there another chambers? Maybe chambers of commerce. Yes. Chambers of commerce would be excellent as well. Find most of the people listed in the chamber of commerce, of course, want to be found. And so chambers know this, and they have membership directories even available online. So this is a great way for you to tap into particular. Databases of local business owners who are, in most cases, probably also very civic and community minded people. And do you know many non-profits that actually joined chambers? Is that very common? Yes. Well, locally, where i am here in somerset county, there are yesterday. As a matter of fact, i visited with a morris county chamber, and this is in new jersey, right? Yeah, newjersey. And so they have a whole number, you know, non-profit separate little committee, if you will. That means i think, on a monthly basis. So i think that non-profit organizations, if they have not already, they should begin to realize the importance of making those community connections. Okay. And i think that’s good advice for the small midsize non-profit that just has a few hundred dollars. Maybe to allocate teo prospect research. Maria, just in the a minute or so we have left is prospect research spying on people? No. You know, what we do is the access only public records on individuals. So everything that we access is in the public domain. We just know how to pull together the information. And we know where to look. Fine information. That’s going to be useful and valuable to either cultivating or soliciting a prospect, maria, we have to leave it there. I want to thank you very much for joining me again on the show. Thank you, thank you very much. That was maria simple, the author of panning for gold. Find high net worth prospects now, which you’ll find out the prospect finder dot com. Stay with me after this break, it’ll be tony’s. Take two. You’re listening to the talking alternative network. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is we do whatever it takes to make our clients happy contact them today. Admission one one media dot com hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com yeah. Metoo welcome back to tony martignetti non-profit radio it’s time at thirty two minutes after the hour, roughly four tonys take do i posted something on my block this week at m p, g a d v dot com and it’s my reaction to the obama administration? Well to the backlash from to the obama administration’s proposal in their two thousand twelve budget to reduce the charitable income tax deduction for high income taxpayers who would be donors to non-profits it’s again, it’s my reaction to what i think is going to become a backlash among the non-profit community and the name of the post is stop squawking about the charitable deduction reduction. My concern is that non-profits ah, a few things. First, they scored some pretty big gains in the tax relief act that the president signed just two months ago. That was just last december, and there were some very good things in there, including an extension of unemployment benefits, which is good for people who, which is good for charities because it makes it easier for people to give to charities. Even when they’re unemployed, they may find something to give to charity, albeit smaller, but they find something so the unemployment extension ah, benefits extension there’s the ira charitable rollover was revived for this whole year that’s, where people over seventy and a half can make gifts directly from their ira to charities. The estate tax raised this year to five million dollars per person, ten million dollars for a couple. So there were some very good things just in that tax relief act a couple of months ago for charities and now charities want something more. They want this charitable deduction reduction proposal stripped away, and they don’t want that tampered with. And, you know, i just fear, ah, backlash against non-profits i mean, they’re always ah, a lot of the vocal, um, advocates around non-profits are just always claiming doomsday scenarios and how is goingto whatever it is, that’s on the table is going to be the death of non-profits in the us and history has just born out that that’s not true after the great depression after every recession that we’ve had since then on day after major tax changes that that did affect non-profit giving it always bounces back, so history just doesn’t bear out that this will be the death of non-profits. We take a lot to kill non-profits in the us and again that’s it, my blogging mpg devi dot com also want to remind you that we are well, maybe we’re not itunes icons yet, but we are on itunes. You can download this show or any show you subscribe and get automatic instant downloads. As soon as the show is uploaded by us. You listen anytime, anyplace on any device, and the way to do that is to goto non-profit radio dot net, and that will take you to our itunes page, where you subscribe. I’m happy now to bring back our recurring feature. I’m looking hyre the leader of our recurring feature is paula marks and she’s, the president of hyre resource is her philosophy is that the search process is like a spider spinning its web it’s important to think vertically and horizontally at the the same time, and to make all the unlikely connections her career and executive search spans almost three decades. She’s, our experts, search consultant for the i’m looking segments, and i’m very glad to welcome her back. Welcome paula hi, tony. You’re from sonny, downtown dallas, downtown dallas, texas, wonderful and r r non-profit job seeker very kindly sharing the ups and downs of her search. Is leonora scala joining us from staten island, new york? Leonora, how are you doing with everyone over there? Were okay in new york. And paul is reporting in from dallas. Um, leonora, why don’t you? Why don’t you start off on dh? Tell us, what’s been going on with your search in the past four or five weeks since we talked to you last class? Actually, the economy and the market has opened up. People have been searching me out, but i would say that most most of the people who was searching me out or started, say, it’s coming from the corporation’s profits out of the organization because they see that, you know, obviously my background translates better however, i think differently. Okay, let me let me stop before we get into the details of it. You say they’re searching you out. So what? Where they searching you? Actually a believe last last time we spoke, i was telling you i was getting more involved on linkedin and dabble in a little bit on facebook. But more of it they’re seeking me out. I don’t know how they’re doing their searches, but i’m getting phone calls from people, okay? And paula, this is consistent with your a regular on dh valuable advice, which is be out in a lot of different places because you just never know absolutely and add tolia, north point. I see a tremendous amount of activity in the market like i haven’t seen in probably three to five years, and what i am hearing from the marketplace is the big board. They’re not the place to get a job. We lose the human touch. We want to know the nuances. Is that a person and it’s? Not just the black and white. I went to college, i worked for the abc company. I had sixteen job there and they fired me the big board’s meaning, like monster. And what what are other ones? When you say the big board’s, remember, we have drug in jail here. I even think that large corporations that post jobs i’m working with a young woman now that keeps hitting a road block in retail and because one hand doesn’t know what the other is unnecessarily doing, she gets interviewed by two people in the same corporation in the same department really spend an hour of their time. She still doesn’t have a job. They rejected her. They haven’t met her. They haven’t seen her. They don’t see the cheese pois they don’t see that she speaks better than average and she’s nowhere. So what i did because of my reaches, i picked up the phone and i called the ceo and the president. And i said, you know, if you don’t meet this woman missing the boat, she does not fall into my usual level of placement because in the retain side i have a minimum fee. But she is a private career client of mine. And so as part of my commitment to humanity, i pick up the phone and i call people. I know because it takes all of five minutes and it helped somebody. And i know in a year or five or ten that she will come back to me and that’s, how i derive my business. And leonora, you are about to share with us what your take is on what you’re seeing just in the past six weeks or so, right? What i was saying is in the six weeks, i would say people been as searching me out, and as i said, i’m sorry to say it on the profit side of the business, but what i’m trying to do is really trying to work with that non-profit based on my experience and trying teo get people to see the fact that i have transferable skills, you know, like the financed part of it, i mean, what organization in the novel profit organization wouldn’t want me to help him find money so they could spend it where they need to spend it? You know, it’s it’s more of me trying to seek them out and trying to do that? I’m tired, we were on that end, so i imagine someone who has a background, obviously in the for-profit in the corporate finance world, they talked to you and they grasp instantly what your background means to them, right? Correct and it’s a little hotter in the non-profit but i’ve been trying to really work at it, like, you know, i’m not getting the response is like, i thought i would be getting, but i understand it in this economy because if you don’t have all ten of their qualifications, you know, they don’t want to look at you, so i have to make sure that with my eleven or twelve that i have that i am very much bonem translating that into non-profit organization that’s interesting tell them that’s all that you don’t like polar anymore advice you could help. Yeah, paula so leonora is saying, if you’re not perfectly qualified meeting every ten of their ten requirements, they’re not really even going to be talking to you, are you? Are you seeing that? I have seen that historically, however, like everything else, if you find the right person in the organization who is broad gauge and has lived outside of the silent ties society that we create started to create about forty years ago, they hook into the human being in the human qualities and the nuances because, quite frankly, short of being a brain surgeon or a rocket scientist, most college degree people today can do almost any job if they’re bright enough to grasp it and they ask the right questions and they can bond with people and one of the things leonora does exceptionally well, and i kind of had to help her. See that about herself is that she makes people so comfortable, they want to share their problems, and they want to say, i got a problem here we’re going to do for me. So how does leonora find that right person in the organization that that is willing to look at her? Where your view, if you’re relegated to hr, what do you do? What is lawyer nor do beyond that? To get to that to get to that right person? You you do a couple of things to do things by the book, you go to the hr person, which is the right thing to do and not getting what you need. You write a letter to your counterpart and you say, dear john the same, the finance guy, i’ve had the opportunity to speak with suzie and hr. We’ve got a couple of meetings going. I wanted to let you know that when i was at avon, i did thus and such, and i hope i get the opportunity to meet you in person and share that with you. And if that doesn’t work, you go to the ceo and you say to your bob or dear mr so and so i see that on lengthen you and i are connected with tony martignetti and, um, i understand that such and such is going on in the company, i’ve been having great conversations with your hr people, and i think that if you and i had an opportunity, i could tell you where i could find you one hundred thousand dollars a company and no ceo in his right mind wouldn’t want to meet you have a lot of them and not in their right mind, right? Okay, leonora let’s, turn let’s, turn back to you and have you have you employed these strategies to try to get around? What? What? What’s the traditional path? Yes, i’ve just started doing that, but i need a couple more weeks, ok? Because usually i do. After a week of sending things out, i usually do my follow-up phone calls make sure that i got my information, you know, maybe they haven’t had a chance to look at it, and the sort of brings my name upto light and, you know, it would be try to get a brief conversation, but i think i’ve probably seen more of that coming forward. In the next few weeks, okay? And are you using linked in for that purpose of finding my person or as laura as paula mentioned? But just as an example are using linkedin or some other ways actually using any which way i can’t okay? If i can’t find the information on link in charge of connect with other people that know people that are there that i could talk to thiss different databases, andan, outplacement program, they haven’t, you know, a database that you could probably research some people, although i’m trying to use that as well. So trying to use old my avenues and all my networking opportunities because as pull it keeps on reminding me that networking it’s, that branching it’s, that intermingling and we’ll be able to find that well and that’s part of paula’s philosophy. Well, i’m going to speak for you, paula. The search process is a spider spinning its web, and we have to think vertically and horizontally make all the unlikely connections wei have just about thirty seconds before i break anything you want to add to what leonora just said and then we’ll come back after the break. Yes, connections are more meaningful than networking. It’s. Connecting networking is showing up at a cocktail party with a hundred other people who, in needing connecting, is breaking down the communication to get people to hear you and want to meet you. Excellent, excellent lead into a brake, connecting more important than networking. This’s tony martignetti non-profit radio. When we return from the break, we’ll still be with paula marks and leonora scala. Talking alternative radio twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna i really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness could help you get back on track or start a new life and fitness. Join Joshua margolis, fitness expert at 2 one two eight six five nine to nine xero. Or visit w w w died. Mind over matter. Y si dot com. Durney do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy. Contact them today at mission one one media dot com. Talking. Welcome back to the show and our recurring feature. I’m looking savvy strategies for your search. Before the break, paul left us with excellent colonel of wisdom it’s connecting more important than networking on dh leonora. I’m concerned that your connections in the past five, four, five weeks have been, mohr for-profit than non-profit way its going, but i’m still not giving up because i feel like, hey have major contribution non-profit organization, why don’t you remind listeners? Because it was been since the first show that you and i talked why you’re so committed, what what was it in your background that makes you so committed to working for a non-profit want to remind people it was recently that my mother had back surgery and we were looking for a rehab program for her, and i was going out there and i was looking at the different organizations, and i found that the one that could offer my mother the most would be the non-profit and maybe see that i’m like, you know what? I could have a major contribution help these people, i believe in other people, but the organization and being able to make money for the corporation, because i know i’m very good at doing that finding money, finding ways to make money for corporation in the profit side, but let me do that in the non-profit so that i could expand out into other areas, that sounds like an excellent way to describe what you can do. I mean, if you get in front of a non-profit i can help you make money, find ways to make you money and and that’s really what i that’s really what i’m like, i’m very good at that, so i want to be able to do that for that. Non-profit because the more that they non-profit could utilize that extra cash will call it that that’s their you know what other people benefit and about. And you said earlier that it’s for profits that air seeking you out. So what are you doing to take paula’s advice? Teo, connect, make connections in non-profits i’m actually doing like more my networking, when i meet people, i will then try to have a one on one with them and trying to make that next-gen because what i have notices you need to break and those silos and also i’m very good about breaking down silos, but i need teo focus more on the people that i am meeting and trying to make that connection. Um, so i’m trying to do my follow-up in having one on one with them, can i interject? Sure got ebola? Leonora, forgive me, but why? Because i am so connected and because my printer glenn god bless him, i hope he’s listening to me this week pull, you’re not a networker. You should be the queen of connection you just network to make things happen. I said, glenn, how much i owe you for that. The point is that this week i was invited to a not for profit organization fund raiser held in george jensen at the ceo of fact attendant, and i was invited by a woman that i buy fine jewelry from its back. So i’ve had a relationship with for ten years, and she said, paula, you’ll be here six i said, i’ll be there and i met a hundred new people five or six of home will be real connections to business, one of whom was the ceo of georgians and the other of whom was the ceo at origin. And the ceo, in fact, all three of them handed me the card and said, call me i’d love to carve out some time to see you. And then i met the board of wind, which is women in need, which is a marvellous organisation for another conversation, tony, but i will call those people and in the conversation, i will say, you know, there’s a woman who was a client of mine, and this is what we’re doing and i’d love you to meet her. I thinkyou could be mutually beneficial, and they could buy him who i am because i have on ly in ninety eight percent approval rating, believe it or not, there are two percent the population that really can’t stand thing, and i have to live with that, and i have to work on improving it. But because of my credibility, these people will reluctantly were not say, ok, have her call. May i’ll meet her for for coffee for fifteen minutes because they’re smart enough to know they’d have to constantly be moving the sand to till the soil to find jim. There you go, leonora. So you’re going to hold paul his feet. To the fire on that, right. Okay, and so will we. In a couple weeks. Let’s see, so leonora, you’ve not given up on non-profits certainly. Honestly, i’m never going to give up. I feel that i could have a major contribution there. Let’s jump back to the for-profit side. Do you feel like you’re close to getting an offer? Is it? Is it that far along? In any case, i would i would say it’s not that where there’s an offer coming down the pike, but it’s for finding the right neck, but i feel like you need to find where you fit in on both ends from a corporation side and also from my side. I don’t want to be in a spot where i’m not fitting in where i don’t feel like i’m going to have a major contribution. Um, so i’m finding more of those that i’m like, you know what? This could be a right fit. Yeah, this could be right, you know, i’m going down that’s what? I’m finding more. Okay, so you’re using your connections to get more connections to try to find what feels right for you, right? And people get to know me more they’re like, you know what? Yeah, you should be at that organization. Or yeah, you could really do well over here, so i’m using that and i’m trying to branch out and trying to keep on as you told me, you know, make that little spider web keep on talking to different people and finding my way, okay? And just in the two minutes or so we have left. Ladies, leonora, how are you doing with the back on the i’m jumping around a little bit, but back on the non-profit side are you are you getting receptivity? I’m getting some responses, but it’s more, they still need toe work it and i’ll work with polar on this part is had a breakdown, that silo, they still see a one dimensional thing. They only see me as being a prophet, and i’m trying it and some people will get it and then they’ll say, well, you have something right now, which is fine because then i’ll follow-up for them, but i need so be ableto find tune how i’m being perceived, i feel that they still see it as one dimensional, that, you know, even with the financing and the background that i have, they’re saying, well, you came from profit, i’m like but if i could do it here, why can’t i do it? You know, free for you guys, and i’m still getting a little bit of a push back, okay? So so it sounds like, well, you know, just in just a minute, paula, i just wanted to say it sounds like you and leonora have some things to talk about, and leonore is going to hold your feet to the fire for those for those phone calls that you’re going to be making, and we have just about a minute left. So why don’t you take us out, paula? Okay, i think we need to look in the areas that we want to say. No, they won’t they can’t, they shouldn’t. And it did nothing else what you learn in profit. Leonora is to teach the not-for-profits where to find money in their bone organizations that they are overlooking. And even if in three to five years ago that she was a little profit woman, but look, she found us a million bucks. You will have been successful. Okay, so it’s essentially we’re coming back to your ability, leonora to find money for non-profits we can find your money from external sources. I confined your money from right here in the office. Okay, we’re going. We’re going to check in again in several weeks. This is ah, the recurring feature our regular feature. I’m looking savvy strategies for your search with our recruiting consultant, paula marks, and are generously sharing non-profit job seeker leonora scala ladies, thank you very much. Nice to talk to you. Thank you very much. And of course i want to thank maria simple, the prospect finder for sharing insights about her third edition of her book, panning for gold as well. Next week we are bringing on a colleague to i’m looking and that is we’re looking a new feature to accompany i’m looking r hr consultant karen bradunas well, who’s been on the show before is going to help the museum of chinese in america, a midsize non-profit with a job opening, it happens to be a curatorial job but doesn’t really matter improve recruiting by punching up the job description strategically targeting the search and doing smart candidates screening that’s im that’s. We’re looking next week and also scott koegler our regular tech contributor next week, i hope you’ll be with me keep up with what’s coming up. Sign up for insider alights on the facebook page and goto non-profit radio dot net to join us on itunes. The creative producer of tony martignetti non-profit radio is claire meyerhoff, line producer and owner of talking. Alternative is sam liebowitz, and our social media is done expertly by regina walton of organic social media. Help you be with me next week. Friday, one p, m eastern. Bonem you’re listening to the talking alternative network, waiting to get you thinking. Dahna cubine are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com you’re listening to talking alternative network at www dot talking alt-right dot com now broadcasting twenty four hours a day. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. I really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness could help you get back on track or start a new life and fitness. Join joshua margolis, fitness expert, two one two eight six five nine, two, nine, zero or visit w w w died. Mind over matter. Y si dot com. Dahna

028: Resplendent Resources – Tony Martignetti Nonprofit Radio

Tony’s guests this week are:

Marcia Bloomberg, Nonprofit Direct: Nonprofit National Resource Directory
Diane MacDonald, Philanthropy Alive
Ami Dar, idealist.org

Read and watch more on Tony’s blog: http://mpgadv.com

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Welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, i’m your aptly named host. What a coincidence that i found this terrific show you may recall last week it was branded best bets for branding and promoting your non-profit my guest was howard levy he’s, the principal of the red rooster group. This week we have resplendent resource is non-profit direct philanthropy alive and idealist, dot or ge critical help for your smaller midsize non-profit the founders of these three sites are going to talk to us about what they’re doing, what the sites air about and why you should be using them. I’ll talk to marsha bloomberg with non-profit direct in the studio with me will be diane mcdonald, with philanthropy alive and by tape mihdhar, the founder of idealist dot or ge that’s from an interview that was recorded at the next-gen charity conference last november on tony’s take two thirty two minutes after the hour. Itunes is not only coming, itunes is here. I’ll remind you about that all of that after this break. But before the break, i just wantto recognize something historic. Today is the day that ah, the egyptian president hosni mubarak resigned. He has left the country. Our producer sam didn’t know that because he’s behind the controls all day happened around five p m local time in cairo. He went to his family vacation home. He and his and his family went to their vacation home in sharm el sheikh, and the vice president made a very brief announcement that said the president had resigned and the army is in control. The president left the army in control. So if you’re listening to this ten years later, i’m sure this podcast it’s the last, at least that long you’ll look back on this as the historic day that egyptian monarchy became, well, became something else. We’ll have to see what becomes. We’re going to take a two minute break, and after we returned, i’ll be with marcia bloomberg. Stay with me, you didn’t do anything, do e-giving ding, ding, ding ding. You’re listening to the talking alternate network e-giving duitz is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police crawl are said to want to nine six four three five zero two for a free consultation. That’s lawrence h bloom, too. One, two, nine, six, four, three, five zero two. We make people happy. Durney are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way look forward to serving you. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back with me now is marcia bloomberg. Marcia is the founder of non-profit direct. Over nearly thirty years, she has worked in education and family services in new hampshire and vermont, and at the jewish community federation of cleveland, ohio, and also cleveland hillel. In two thousand seven, she founded the bloomberg group, a consulting and coaching company in western massachusetts, and she also created non-profit direct the non-profit national resource directory, and that is what brings her to the show today. Welcome, marcia, how are you? Fine, thank you, toni, and thank you so much for having me on today to talk about non-profit direct is my pleasure to have you welcome you saw a need. What what was that need? I did you know, i can’t really deeply about non-profits in the work they do to make the world a better place. And when i was in cleveland as executive director of a nonprofit there, cleveland hillel sometimes needed an outside event coordinator program, evaluation of evaluator or a grant writer, and i wasn’t sure what i could find someone who could really provide what we needed, and i might ask around among my colleagues, but sometimes that works sometimes it didn’t. I might get one name, but i didn’t know where to find a list of consultants with their credentials and testimonials. So when i moved to massachusetts a couple of years ago and i got my certification in life coaching, i realized that an important by product of the coaching program was that i had to focus on my own life and what inspired me. So as a result of that introspection, i was inspired to create non-profit director non-profit nasco resource directory. I figured if i had a need, others must have a need as well. So it started as a directory of consultants, i guess, and vendors to non-profits exactly when i started in december two thousand eight that’s exactly what it was at this point. It’s grown teo well over two hundred consultant coaches, vendors and specialists, and we now include other kinds of resource is i’m really happy to say, what is the the girl? Uh, police marchenese it w w w dot non-profit dafs direct dot com okay, non-profit dash direct dot com. So two hundred, i’m sure you aspire to be much larger. Absolutely. I would love to have a thousand or more consultants and vendors and specialist listed from across the united states. Right now, we do have folks who served non-profits from almost every state in the union. But i would really love to have five times as many. Okay, why don’t you give us a sense of the breath of the vendors and consultants that you have? Okay, well, we have people listed in over eighty categories of service, so there are folks who offer services in accreditation administration management. There are folks who provide awards and recognition board development. We have those who are specialists and capital campaigns and other kinds of philanthropic development in civil rights, compliance in multi agency collaboration in diversity, all kinds of things. Okay, and how does it work for non-profits? How did they take advantage of non-profit direct? Well, if non-profits go to www dot non-profit dash direct dot com, they will see that there is the directory, the consultant’s directory, along with ah non-profit resource library. And that library is created in conjunction with dea on core, and it is ah, listing of lots and lots of resource is that have been uploaded to idea encore, which i’ve downloaded in various areas of non-profit functioning. So that’s there for non-profits to usas well, okay, way will. We will get to the resource library. But in terms of the consultant in vendor directory first is that free for non-profits? Yes, it is it’s absolutely free to peruse the directory. I would like to say, though that non-profit direct doesn’t evaluate the firms that are listed. We really leave it. Teach non-profit too research whom and what they need and what the best matches. Okay, and how does one search is it by expert area of expertise, you can search my area of expertise if you go to the directory non-profit direct there’s. A tap on the top of the pay the welcome page that says our directory so you can actually search by service category a to z on the welcome page as well. On the right there’s, a pull down menu of service categories and you can type anything that you would like into the search function. So if, for example, someone was looking for a grant writer in massachusetts, they could type in massachusetts, and they would get a list of those firms in massachusetts. Okay, and in spirit of disclosure, i wantto our listeners to know that this show is listed on non-profit direct, but not a quid pro quo. With all the i paid the fee to be listed, and i saw the resource and that’s why i invited marshall to be on, um, marcia, you assume there are consultants and vendors all over the country. There are way. Have them from maine to alaska. Okay, we are going to take a short break, a couple minute break, and when we returned, of course, marcia bloomberg, founder of non-profit direct, will stay with us. I hope you do, too. Talking alternative radio twenty four hours a day. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping hunters. People be better business people. Dahna i really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness could help you get back on track or start a new life and fitness. Join joshua margolis, this fitness expert, at two one two eight six five nine to nine xero, or visit w w w dot mind over matter. Y si dot com. You’re listening to the talking alternative network. Duitz no. Oppcoll hi there. Welcome back. I’m tony martignetti, the host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent with me. This segment is marcia bloomberg, the founder of non-profit direct. You’ll find that at www dot non-profit hyphen direct dot com marcia, since we’re talking about how non-profits used the sight you you said the directory is free, and the resource center, which will get two is free, is there there is the aa membership option for non-profits is that right? Yes, are actually our latest creation is the non-profit membership, and what we offer is access to all of our tell a seminars we offer between twenty and thirty tell a seminars every year, and so there’s access to each of the tell us emissaries when a non-profit joins non-profit direct there’s also the opportunity to participate in a monthly mastermind group for non-profit leadership and to have two sessions of leadership coaching with me as the coach for a member of their organization. And in addition, we have lots of are listed specialists who have offered either discounts on their services or free consulting for those who join as the non-profit member of non-profit direct. And how did the seas work for non-profits? There are actually two different fees based on the annual budget of the non-profit so it’s a non-profit had an annual budget of under five hundred thousand dollars. Membership fee is one hundred forty nine. And if the annual budget worth five hundred thousand or more it’s two, forty nine for a membership. Okay, whatever some of the tele seminar subjects that you’ve had. Well, we actually let me tell you, the ones that are coming up. We have, i think, twelve that air scheduled through july one is brand building through the board of directors. Another one has to do with fund-raising auctions, common pitfalls and how to address them. We’ve also got fourteen keys latto leading, effective and engage in collaborative teams, raising money with social media, fundamentals of prospect research, those air, some that are coming up okay, nothing about planned e-giving in there. I’m disappointed. I think that we probably have to have you on. Let’s see, you said that your coaching background sort of led you to introspection to create non-profit direct and you do two complimentary leadership coaching for the for the non-profits have joined the site, right? What was it about? Thea, what is it about the coaching that brought you to non-profit directs a little more about that. Well, i really had teo i was being coached while i was learning to be a coach, and one of the things that coaching allows you to do is really look inside and think about what is your real purpose in life and what do you passionate about? And i knew when i went into coaching that i wanted to do something for with about non non-profits but i wasn’t quite sure what and literally it was an inspiration one day that that it popped into my head, that really what i needed to do was create non-profit direct and what would the value be to someone in getting two hours of coaching time with you? What can you do in two hours for of leadership coaching? It’s really? Just a beginning, but it’s a way for a leader in a non profit. Organization either a volunteer leader or professional to think about one challenge that they’re facing, it could be a new organizational challenge, or it could be a personal challenge that relates to the work that they’re doing and to really think about where the challenge comes from and to try to draw on their own hyre wisdom to create a plan to approach the challenge so that they can work their way through it and succeed. We’re about someone who’s apprehensive about coaching. Well, you know what? It is an option if a non-profit would like to take advantage of, you know, really it’s not mandatory, you won’t neo-sage going toe, you’re not going to tie them to a chair for two hours, but people that may have an interest, but they feel, you know, i’m sharing maybe organizational, our organization secrets or my own. I have to talk about my own shortcomings as a leader, perhaps. How do you overcome that kind of apprehensive nus for someone who may have an interest, but those are the kinds of things holding them back. Well, that’s an interesting question, and i think there are lots of folks who wonder about that. Although coaching is not therapy and it’s not consulting, it is like therapy and that anything that’s said in a coaching session is completely confidential and that is agreed upon up front. And is there a right? Is there? I’m just going to go a little further. Is there a written document that says that to assure the person yes, there is there is. There are all kinds of different kinds of coaching contracts, depending on what the services are and who the coaches and that kind of thing. But, yes, there is a document that we can each sign explaining the confidentiality of sessions. Okay, okay, that was a little digression. Just i wanted to just make that clear for people, but but so generally overcoming the apprehension. Yes. You know, i would be happy to have a conversation with anyone who might like to talk about what coaching is and what coaching entails, how we go about it. What? What techniques are what the concepts are, but i would never push anyone who was apprehensive into doing it. It would just be an educational sessions. Okay, i understand i’m with marshall bloomberg and marcia is the founder of non-profit direct non-profit hyphen direct dot com and we’re talking about some of the benefits to non-profits that might join the site, although there are free resource is on that site, you don’t have to non-profit doesn’t have to join we’re talking about some of the benefits if you if you do happen to, and marsha another one of those is the way called the mastermind siri’s, why don’t you tell us what that is? Well, interestingly enough, matt, the concept of mastermind was developed by andrew carnegie, so it’s something that’s been around for quite a while, and it was made popular by napoleon hill, who wrote a book called think and grow rich and it’s. Actually, the concept is that when people put their heads together on and they work on a challenge together, that you can create a kind of mastermind that’s more than the sum of its parts, and that you’re really drawing on everyone’s experience and a kind of collective wisdom so a mastermind would be at the other end of the spectrum of groupthink. Yeah, he’s really with groupthink. No, no, no that’s the okay that’s, the that’s, the that’s! The curse of of ah, sort of decision making by committee, which is that they end up well, there are a lot of implications of it, but basically they end up revolving around and following a course that isn’t the best, but it has to do with people not wanting to disagree with others and everybody rallying around maybe the first idea that sounds good, so everybody jumps on it, so i think it would be at the other end of the spectrum committee in committee and sort of crowdsourcing work. It’s the mastermind, yes, and it’s really not a decision by committee, it really is. But one of the members of the mastermind group may throw out a challenge, and those folks who have experience with it or have an idea about it might share something from their own experience from their own expertise. But the person that really throughout the the challenge is the one who would make the decision about what makes the most sense for him or her. I see, and you’ve had these mastermind session’s already not with the non-profits since it’s, a brand new membership option’s waiting for for a large enough group so that we can really begin, but i’ve been a member of a mastermind group for the last couple of years, and it’s been exceedingly helpful in helping me understand how to build my own business. All right, so what do we talk about the resource library, which is another offering on the site that is free, right? Sonar non-profit doesn’t have to join the site to get access to the resource library. You started to talk about it want to tell me a little more? Sure non-profit resource library is a tab on the welcome page of non-profit direct so anyone can go to it and see what’s listed there. Most of the material that’s lifted is free idea encore, who was a partner in the library, will allowed folks toe upload material that has a cost, but no one has to download that material if they’re not interested in paying for it, and i would say that ninety or ninety five percent of it is is free so there’s lots of material on starting a non-profit on legal issues for non-profits various categories of information and all in all, in downloadable form, or most of it down little form and what’s the organization. That you’re partnered with for that resource library you mentioned? Yes. It’s called idea on core network. Okay, but of course, you access it through non-profit direct. Yeah. Okay. Um so what are some of your goals for the site? It’s now i’m sorry. Just starting to its now what? To it’s? A two, two and a half years old. It’s. Two years old years, ok? And as i mentioned, i would love to have thousands of consultants, coaches, vendors and specialists listed from all around the country on dh. I would like it to be kind of a one stop shop in the first place. That non-profits look, when they’re looking for these kinds of resource is so that’s that’s really what i’m working toward. And so it sounds like a lot of education. And beyond into empowerment. Yes. Absolutely. That’s a great way to put it. All right, you can. You can use that in your it’s. Not a breach of jargon. Jail. Everybody understands empowerment. So yeah, this show we have jargon, jail for anybody, use jargon, but that’s not that’s, not jargon. That’s. Uh, that’s legitimate. So you can’t be welcome to use that. Okay. Um and this applies for and is beneficial for all non-profits of different charitable missions does that matter? I’m really trying to serve non-profits across the board, but just like tony martignetti non-profit radio, i really think that non-profit direct is most appropriate for the other ninety five percent small and midsize, exactly okay, and including startup because you mentioned that there was resource information about starting a non profit in the library in in the resource library, there is information about starting a non profit, and we have some specialists listed whose area of expertise is starting non-profit okay, so even if you’re not a non-profit yet, you still can take advantage of non-profit direct, oh, absolutely. Okay on dh geography doesn’t matter. Geography does not matter that tell of seminars are virtual that they are held by phone every couple of weeks and they’re not webinars. They’re actually done through an audio conference service, and the presenters who are speaking generally send out there are they email out their information ahead of time so that folks have a power point or a pdf toe look at it’s kind of a faux webinar. Marshall, what are some of your challenges? In in marketing and promoting non-profit direct, i think, partly that it’s so new, and that we have a national focus. And so it’s, very broad, and also i am at this point the only employee, okay? Dahna but so you’re sort of competing with sites like the one that we’re goingto profile later in the show idealist dot or ge you you want to be thought of in the first instance, but there are some sites that do have resource is maybe not his riches yours, but that are better? Well, not better known. Oh, absolutely an idealist dot organs of fabulous organization, and they have been around for quite a while. I actually looked at their sight today, and some of the differences are that one of the ways that people use idealist, not organs, when they’re looking for jobs in the nonprofit sector and that’s, not something that non-profit direct offers, they also lists all list, all kind of kinds of events non-profit events that are taking place in a multitude of places, we don’t do that, so i feel like we’re a compliment rather than competition on dh also, in fairness to you, they know idealised. Has been around since nineteen, ninety five long time, long time, all right, so let’s say, in five years, aside from having thousands of vendors and consultants, what else would you like to see on non-profit direct? I would really love to know from non-profits what their major challenges are so that we can help to address them. I feel like i have to do this in partnership with non-profits and that i can’t kind of pull out of the air where we’ll be in five years unless i know what their needs are. And so we are trying to find that out. We find it out through our tell a seminars, i’ve done some surveying, and i’ll continue to do that. And is there a way that people can get in touch with you? Are, you know, be part of that process if they’re not members of non-profit direct? Oh, absolutely. I actually have a database at this point of almost seven thousand non-profits that we’re in touch with someone would like to be in touch with me, i can give you the email address. No. Once you do that, please it’s marcia dot bloomberg at gmail dot com that m a r see a doctor b l o o m b e r g at gmail dot com and then please go home. So the possibility of signing up for our newsletter and that way i also get the contact information and that there’s an e newsletter sign up on the non-profit direct sight so that even if someone isn’t yet using non-profit direct, they can be a part of your conversation in helping to build the site. Absolutely seeing what those non-profit needs are yeah, and i would love to hear from non-profits in terms of that, what kinds of things? Yeah, what kinds of things do you do you get feedback on now? Most of the feedback actually comes through the tele seminars, so i can tell when we’re offering a tele seminar by the number of non profit organizations that registered to participate, we had anywhere from from ten to sixty and the kinds of questions that they ask and the challenges that they share during the question and answer period, why don’t you share an example of something that’s been been challenging and maybe overcome at the same time, but at least ah challenge. If not overcome the challenge that i heard the other day when we did i guess it was yesterday when we did a tell a seminar on developing relationships with grantmaker tze was an organization that has been submitting a grant to a local boedecker for several years and not been able to access a grant on also hasn’t been able to make it appointment with with anyone at the organism at the foundation. So the presenter talked about ways to get around that, and it was an interesting was an interesting challenge, and we had about twenty five organizations on the call who are trying to build relationships with grantmaker zand that’s a really critical one in this economy and and that’s something that’s shared pretty widely by small and midsize non-profits that repetitive, repetitive grant process that just never yields anything exactly exactly alright, excellent, excellent work. Ah, more sure anything you want to leave us with about non-profit direct just that i hope that folks will find it useful and that they will get in touch with me. So let me know what other kinds of resource is they might need so that we can help to create those for them. Thank you very much. Thank you for joining me, marsha. Thank you, tony. Take care, thank you very much. My guest has been marshall bloomerang bloomberg and she’s, the founder of non-profit direct. We’re going to take a short break, then it’s, tony’s, take two, and then i’ll be joined by diane mcdonald, and we’ll be talking about philanthropy alive. Another valuable site. Stay with me. You’re listening to the talking alternative network. Dahna this is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhancer current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is we do whatever it takes to make our clients happy contact them today. Admission one one media dot com hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back where thirty two minutes into the show and that means it’s. Time for tony’s take two at thirty two. Itunes is no longer coming. I’m sad to say i’m related to say it’s already here so it’s no longer coming it’s here, you can subscribe to the show on itunes and get automated downloads. Then listen at your leisure on the device of your choice that could be your phone might be your laptop or your desktop or your ipad or some other tablet or a netbook. Whatever device can play an mp three, which is just about every device you can listen anywhere you want to sit at home, in the car, in the kitchen, the bedroom, wherever the hallway while you’re vacuuming, you can listen all those times on dh now i’m past the twenty four show Mark this is show number 20 eight so you can actually listen to twenty martignetti non-profit radio for a full day. You could just go back to back twenty four hours nonstop, non sleep and listen, take a break. You know you could take an hour, soto latto latto nap but i would keep the show playing. And so your hearing it sort of subconsciously in your sleep, i would do that. So there’s plenty of media, plenty of content for you to listen to and subscribe to and the way to subscribe is to go to non-profit radio dot net non-profit radio dot net that will bring you to our itunes, paige and that’s, where you’ll be able to subscribe, you’ll get automatic downloads to your device and listen at your leisure that is tony’s take two for friday, february eleventh with me in the studio now is diane mcdonald, and a quote that i found on ah website of hers is, quote, i believe the future of not-for-profits development lies in collaboration and sustainability. End quote diane is the director of operations for all for africa and that’s, the website where that quote is from but she’s here today to tell us about philanthropy alive and how that site and that venture will fill a collaboration gap. Diane has worked in program development with chefs for humanity, action against hunger. She founded an educational community center and developed yoga play, a therapeutic practice for children with special needs. You can tell she has a lot of experience. Around small non-profits founding them doing program work with them, as well as being an executive director or interim deputy director. I’m very pleased that her work and her around philanthropy alive and her concern about collaboration gaps brings her to the show today. Welcome, diane. Thank you for having me looking forward to being here. It’s a pleasure. You are here. You’re in here. You’re in looking forward to talking let’s. Talk about philanthropy alive. Why did you start it? Um, i had the opportunities probably about three or four years ago with the world food program to go to the north atlantic district region in nicaragua. And we were looking at the after effects of felix and food distribution, and we’re driving down the road and i’m seeing villages that are completely, really rebuilt with every different color jerry can and roofs back on the houses and then five kilometers down the road, i would see a village that was still completely decimated where people were still living under plastic and under sticks. No food, no sanitation, and it really struck me. And ever since then, i mean why some communities were were better further along in rebuilding. Than another’s well, and i think it was mostly seeing the jerry cans that in what’s a jerk a jerry can is a like a petroleum or a water jug that people carry water in. So calm in developing countries don’t want to put you in jargon jail so quickly, you’ve only been here a minute or two that’s okay, jordan charge in jail over joey kane’s. Okay, so i think what struck me is that every organization kind of has their own color, jerry can so you’d see a village that had ten different color jerry cans and another village that had no one there. And so to me, it seemed that, you know, there was no communication between organizations who was going where, how food was being distributed, how water was being distributed, how cleanup was being done, and it really struck me. And of course, we saw this with haiti and there’s been a lot of news about this in the media, and so at that moment, seeing it first hand, it just really struck me how little communication there is amongst not-for-profits really working on the ground and does that lead to what you call the collaboration gap? Yes, absolutely. Why don’t you talk about that? What? What? What bothers you there? What bothers me is that i don’t believe that organization schnoll are speaking to each other and i think that, you know, knowing myself running many charities, we get very mission driven. We are very concerned about our donor base are fund-raising and we’re not communicating with other organizations who are in our same field in our same sector, whether it’s childhood nutrition, childhood obesity, international development, s o we’re just so focused on our mission and our impact and our accomplishments that we forget to talk to our neighbors, and we don’t think about that. Perhaps in working with them, we could actually be mohr impactful on dh create greater change, and i think that it’s that communication gap, that is really the major cause of organizations not working together and philanthropy alive. And i want people to know that the site is not built out yet, but it’s founders here and it will be philantech be alive is a solution for that house house that, i presume is that it is a solution are goal is teo really and hate to use this term, but our goal is to really almost create a facebook for not-for-profits the door would be closed, so it wouldn’t be a site where initially funders and donors air looking, it would literally be a platform for not-for-profits too become in communication with other organisations in their same sector, so conversation walls about a particular topic that may be of interest on ability to communicate amongst each other. Talk about what’s working what’s not working also inability for organizations to talk across sector. So, you know, if an organization, for example, i’m very immersed in africa right now, so use this example if an organization is building a school in a village that has no sanitation, no hygiene, no health center, you know, how who can they communicate with to say, hey, let’s, come together in partnership and take a holistic perspective of how we’re going to work in this particular community rather than just go in and build just a school? So the platforms goal is to allow organizations to reach out with projects and to say where they need help, where their gaps are, and then for other organizations to be able to chime in and help fill those gaps and what’s the state of the site right now. Now, i don’t mean the site itself. I mean your your work toward developing the site. We are in conversations with the technical team, but we’re still we have a long way to go. It’s probably six months away from happening six to eight months away from happening. And you have a method similar to my first guest, marcia in gathering information, having starting these conversations with non-profits your educational sorry, your discovery educational siri’s, which is which is actually happening now. So don’t you tell us about it is great. Well, we are. We launched a series of panel discussions last month were doing those in partnership with ej, elaine, edward angels, palmer and dodge and that’s, a law firm that’s a law firm. They have a very strong tax exempt practice, and the goal of these panel discussions is really just teo again, like the website will is just to really begin to have the conversation. Our first panel discussion was funders. We had someone from arabella advisers, unicef and the robin hood foundation, and those funders really sat down and just talked to the organizations to the attendees about the different ways that they have created collaborative partnerships and the great success that they have achieved since then. So we’re going to be running thes every month for the next six months and every topics a little bit different. But all of the topics really focus on various components of collaboration. Ok, and how can someone learn more about the discovery educational siri’s they can go to our very basic website, which is www dot philanthropy dash alive, dot com and there’s a sign up sheet there to get our senate form for for getting information, being on your mailing list. Okay, these panels are they all in new york city? Yes, all the panels air happening at seven hundred and fifty lexington have on the eighth floor. And so what? What? Some of the feedback that you’re getting or messages that you’re hearing that’s actually more important than feedback. What are you hearing in these in these panels? You know, what’s. So interesting is that when this whole project first kind of came into my brain and and we started discussing it, you know, i really felt that there was going to be a huge kind of barrier across to have these conversations and what’s interesting and what was so great in january is the enthusiasm of the attendees who were all folks working in the not-for-profits sector, there is a real understanding that something has to shift and the understanding that we need to start talking more communicating, more sharing ideas, building capacity, really, having those larger conversations in the world is so apparent, and people are really, really excited by what we’re doing now. There are great examples, i think, of collaboration in some non-profit sectors, like maybe environmental work versus distressing signals and outcomes in other charitable missions, which where the collaboration gap is more severe or or exists versus where it doesn’t want to talk a little about some of the sectors that you see doing it well and not so well, um, i think the environmental sector is an excellent example, and i think that of someone who’s doing it really well, there’s a lot of different environmental organizations and associations that have pulled together, you know, many different organizations into one association it’s increased their advocacy, i think just if you look around the world today and see how much information there is out there about global warming and green salute shins you can see that there’s been success there, and that tends to be a sector where there’s been a ton of communication and a lot of collaboration and not just collaboration among non-profits right? But outside with government business is essential to draw into the environmental movement. Absolutely. So they’ve been collaborating just not among non-profits and i, i presume philanthropy alive will allow other entities besides non-profits absolutely, i think collaboration, can’tjust be among the not-for-profits there has the funders need to be involved outside corporations and businesses. I think social entrepreneurs right now there’s a lot of kind of line crossing right now with social entrepreneurs who our starting very mission driven businesses that can work in collaboration with organizations that are already entrenched in a sector. So i would agree wholeheartedly, and i think that that is where the environmental movement has been so powerful is that there’s a huge, holistic communication and every sector is involved, and you can see what that’s done the word is out there, the advocacy is clear, the message is clear and we’re all hearing about it very uplifting. But there are charitable sectors where we haven’t seen that kind of that kind of outcomes, correct? That scene just the just the two minutes or so that we have remaining, are you concerned at all that if the site is not open to donors? Ah, that it’s sort of anti transparency is that, you know, because donors funders are interested now and not only accountability, transparency, openness, do you see this as antithetical to that there’s a back into the site that will be open to funders and donors on dh? That is, after collaborative projects have been created and determined by the people within the sight that those projects can then be visible for funding. So the key is to be able to have the conversation without feeling threatened and feeling like your donor base is at risk because you’re sharing your information or talking about problems, you know we don’t in this sector, we don’t really often have an opportunity or a platform to say, hey, here’s what’s not working, who can help me and that’s because we’re always trying to talk about what is working so that we can increase our funding. But we i believe so strongly that we need a platform where people can say, hey, this is where i’m in trouble, this is what’s, not working. This is where i’m not being able to build my capacity, this’s, where i’m not feeling like i’m having a great impact, and i think that that needs to be a closed conversation. The site is philanthropy alive. You’ll find it at www. Dot philanthropy, hyphen alive, dot com and my guest has been the founder and street strategist, and working and doing everything around building the site, that is diane macdonald. Diane, thank you very much for joining me. Thank you, it’s. My pleasure, my pleasure to have you. I want to thank diane and also marcia bloomberg, and we’re going to take a break. And after this break, will hear have a pre recorded interview that i did with ami dar, the founder of idealist, dot or ge. Stay with us talking alternative radio, twenty four hours a day. Buy-in are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. I really need to take better care of myself. If only i had someone to help me with my lifestyle. 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Their motto is, we do whatever it takes to make our clients happy. Contact them today. Admission. Wanna one media dot com? Talking. Durney welcome back. Now i have a pre recorded interview that i did with ami dar, the founder of idealist dot or ge. And this is from the next-gen charity conference in new york city last november. We have that interview here it is. And joining me now is ami. Dar mi is the founder and executive director of idealist dot org’s. It was built in nineteen ninety six with thirty, five hundred dollars. It has become one of the most popular non-profit re sources on the web with information provided by one hundred thousand organizations around the world. And it has seventy thousand visitors every day to the site. I’m very pleased that idealist and armies work brings him to our coverage today. Ami, thank you very much for joining me. Thank you. Let’s. Talk about idealist. I think people know it for the job. Postings out. How did, uh, how did that? That portion get started? Well, the whole thing started the same time. And we built inside ninety five, ninety six to allow any organization in the world to essentially have a space on the web for free at the time. Ever want to be on the web? But having a website wasn’t sort of obvious how you do that, and so we said, let’s, get a site where any non-profit ngo charity anywhere can come create a profile off themselves, their mission and then post the things that non-profit sort of dew and need. We didn’t get to the whole donation business, but we said, non-profits need staff, they need jobs, you know, volunteers and interns, and they produce programs, they produce events, and the produce resource is, yeah, so allow any non-profit to list as many of those as it wanted from the very beginning, and then a schools are doing that the job’s things sort of took on a life of its own, people kept coming back to the site to find jobs, and so the site became better known for that, but we still do all of the other stuff as well, and we’re going to talk about some of that other stuff, but that was a critical time in ninety five twenty six, the web was just emerging broadly and non-profits we’re trying to figure it out. Yeah, it was interesting year, i mean, ninety five, actually, we started eighty five and it’s the same year that craigslist, amazon, ebay and yahoo means interesting year the following year, another interesting year is the year in which for the first time, people took websites and attached them to databases of ninety six was a year in which you could go and find a book on amazon or go and track your package and fedex. And so we said, well, wait a second, why shouldn’t non-profits have their own database where you could, like, find stuff? And that was complete revolutionary time now it sort of now it sort of obvious, and i remember having a friend i had my first business in ninety for ninety five remember having a friend who predicted that the web wasn’t gonna last. It was bad, he’s still in business. Remarkably, he still doesn’t know his own business. I had opposite that. We have a whole bunch of meetings like that with funders, basically, who said, you know, this thing is just a fad. It’s going away there was again, you know, you just you don’t know about you, but i’m sort of getting old and i remember things for example, remember ninety six, ninety seven, ninety eight how? It took two or three years for foundation staff. Sort of dane toe. Add an email address card. It was like it was phone. This email thing is cleared up, but why should i give it away? So so the thing’s justified? It was going to palace. Well, it’s sort of lasted a bit. Yeah, and let’s talk about some of the other resources that are available besides so that the audience knows they could go there. Aside from looking for jobs or posting jobs. What what’s? Another area you’d like to have the audience know about? Well, volunteering for example, they could confine ability opportunities where they are all over the world. The site the whole site works in english, spanish and french. So ideas are the least touchpoint or at least one more with the whole site is in those three languages. You concert, you can browse, you can sign up, probably call him alerts, which is that you could basically put up a profile of yourself and say, you know, i’m in new york, but i want a volunteer in india as a nurse next summer and so every time non-profit post something matches your interests or your location, you’ll get a no, dear John good morning here. The 3 or four things that match you, they’re posted yesterday, and so we showed at about a quarter million of those emails every night. Two people ok on, you know, the beauty of it is that the most free, so it just goes out, doesn’t cost us anything. We want to pay for a quarter million stamps, and people get their email alerts in their inbox next morning and there’s something that i’m not sure people are that familiar with that individuals can benefit from it. The these types of volunteer opportunity alerts exactly so free you have about a million people right now. We’re getting those on your, you know, invited to sign up. Okay, what’s, another one you’d like to share non-profit side. I mean, you could get bonem use you get interns. If you have any event that you do it, you can promote it and people can send up for it. You can. If you have, you know any kind of resource you produce. The dvd produced a video. You want to share that with people come along and do that. Really? So sharing. All your content insurance account listing it on sharing it and people come for that if you are a different thing altogether, if you’re thinking of possibly going to grad school next year or two, we partner with grass schools, all the country, to do these about twenty fairs like face-to-face you can go in twenty cities in the country and meet admissions people from, you know, things like social work and non-profit management actually talk to them your city’s. So we just finished a whole season. Now we’ll have another season next fall in summer for, like, twenty more so there’s a whole set of then then we have what we call these resource center’s, ifyou’re, volunteermatch injure or non-profit manager, you could go and find out all kinds of things useful links, so i think people need to go on just basically check it out exploring you clearly want idealist to be ah, part of the the social media fabric so that his non-profits are embarking on a social media strategy. You want them to be considering idealist as well as a place for content. Absolute your management volunteer finding etcetera. Okay, anything you’d like to leave us. With a look out for for the next version of the site, we two years ago, we were working on this. Complete new idealist. Artwork will be launching the next few weeks. We’re hoping for the end of the year, so look, offer completely sort of new, modernized site, and hopefully people will find it useful. Okay, excellent. We look forward to that. Thank you so much. Want to thank me dar, the founder and executive director of idealist, dot or ge for joining us? You’re listening to tony martignetti non-profit radio coverage. Live coverage of the next-gen charity conference. Indeed you were. I also want to thank diane macdonald and marsha bloomberg for joining me today next week, finding prospects and finding a job. Maria simple, principal of the prospect finder, returns to the show to talk about the second edition of her book, panning for gold find high net worth prospects now also next week i’m looking, we’ll catch up with our recruiting consultant, paula marks, as she helps our non-profit job seeker leonora enter the non-profit job market hope you’ll listen next week. You can keep up with what’s coming up. You don’t have to listen for me to tell you what’s coming up every week, you can find out on your own. Sign up for our insider email alerts on the facebook page, and you’ll hear from us weekly. And while you’re there, i hope you’ll click the like button, become a fan of tony martignetti non-profit radio. You find that at facebook and then just search for the name of this show and there it will be itunes reminder. Subscribe and listen anywhere anytime that’s it non-profit radio dot net creative producer of tony martignetti non-profit radio as always, is clear meyerhoff our line producer is sam liebowitz, and sam is also the owner of talking alternative broadcasting. Our social media is by regina walton, expertly done of organic social media. That’s, her company, and i hope you will be with me listening next week when we talk about finding prospects and finding a job. That’ll be one p m eastern here on talking alternative broadcasting, as always found at talking alternative dot com. You’re listening to the talking alternative network, waiting to get you thinking. Cubine are you suffering from aches and pains? Has traditional medicine let you down? 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