Tag Archives: donors

702: High ROI Development & Marketing Communications Teams – Tony Martignetti Nonprofit Radio

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High ROI Development & Marketing Communications Teams 
You want these two teams—fundraising and marcomm—to align every fundraising hour with its maximum dollars. You want these teams to have the time to secure investment level gifts. And you want them to secure the unrestricted gifts you need to grow and sustain your mission. Sherry Quam Taylor returns to share her strategies for achieving these vital ambitions. She’s CEO of Quam Taylor, LLC. 

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697: Use Your Tech To Enable Generosity – Tony Martignetti Nonprofit Radio

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Use Your Tech To Enable Generosity 
Our panel encourages you to expand your definition of generosity and how you measure it, to better acknowledge diverse forms of giving. They help you facilitate generosity through your data, tech and business processes. They’re Jamie Mueller with PTKO; Peter Genuardi at See the Stars; and, Natania LeClerc from Feeding America. (This was recorded at the 2024 Nonprofit Technology Conference.)

There’s more at tonymartignetti.com 

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679: Your Partnerships With FGWs – Tony Martignetti Nonprofit Radio

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Your Partnerships With FGWs
First Generation Wealth creators have different values and mindsets than those who inherited their wealth. And FGWs far outnumber the inheritors. Esther Choy’s research helps you understand these folks and how to build valuable relationships with them. She’s president of Leadership Story Lab. (This originally aired May 17, 2021.)

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676: Zombie Loyalists – Tony Martignetti Nonprofit Radio

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Zombie Loyalists
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. Peter’s book isn’t new, but his strategies and tactics are timeless. This originally aired 12/19/14.

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666: Fundraising 401 – Tony Martignetti Nonprofit Radio

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Fundraising 401
That’s Laurence Pagnoni’s latest book. When this first aired, it was his new book, but Laurence’s strategies and tactics are timeless. It’s a series of masterclasses for all levels and a collection of revelations he gained over 35 years in nonprofit management and fundraising. (This originally aired May 29, 2020.)

There’s more at tonymartignetti.com 

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645: Feasibility Studies: What, Why & How – Tony Martignetti Nonprofit Radio

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Feasibility Studies: What, Why & How
If a capital, endowment or other campaign may be in your nonprofit’s future, you’ll want to consider a feasibility study beforehand. Brian Abernathy, from Convergent Nonprofit Solutions, explains what they’re all about.

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618: Thought Leadership & Content Strategy – Tony Martignetti Nonprofit Radio

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Thought Leadership
Peter Panapento and Antionette Kerr co-authored the book, “Modern Media Relations for Nonprofits.” They share their insights on how to build relationships with journalists so you get heard as the thought leader you are. Plus, other media strategies, like crisis communications. This was part of our coverage of the 2020 Nonprofit Technology Conference.

Content Strategy 
Now that you’re an established thought leader, you need to produce multichannel content that’s relevant. Also engaging, actionable, user friendly and SEO friendly. Also from 20NTC, Valerie Johnson from Pathways to Housing PA and Katie Green with The Trevor Project show you how.

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608: Planned Giving For Eastern Donors – Tony Martignetti Nonprofit Radio

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Planned Giving For Eastern Donors 
Cultural and familial differences between East and West raise issues for Planned Giving fundraising. Vidya Moorthy from Clural LLC and Bassett Education India, raises our consciousness.

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607: Sustainable Fundraising – Tony Martignetti Nonprofit Radio

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Sustainable Fundraising
Larry Johnson is author of the book, “The Eight Principles of Sustainable Fundraising.” He walks us through several of them, including “Donors are the Drivers™,” “Leadership Leads™” and “Divide & Grow™.” 

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595: Appealing To Tomorrow’s Major Donors – Tony Martignetti Nonprofit Radio

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Appealing To Tomorrow’s Major Donors
There’s $50 trillion set to change hands in North America by 2050, enriching today’s millennials and Generation Z. Let’s talk about cultivation and fundraising strategies to reach these generations. My guest is Nejeed Kassam from Keela. (This is part of our coverage of #22NTC, hosted by NTEN.)

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