This week:
Zombie Loyalists
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. (Originally aired 12/19/14)
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 56:52 — 52.3MB) | Embed
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This week:
5-Minute Planned Giving Marketing
The best person to reveal my wildly simple Planned Giving promotion tips is me. (Originally aired 8/18/17)
What’s Fair Game?
Info you find on LinkedIn about a potential donor belongs in your report on the person. What about Facebook and Instagram? What if the tidbit is embarrassing or compromising, but valuable to your org? Should you friend prospects to learn more? Maria Semple walks us through the ethical conundrums. She’s our prospect research contributor and The Prospect Finder. (Also from the 8/18/17 show)
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 57:26 — 52.8MB) | Embed
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This week:
Peer-To-Peer Peek
Our panel from the Nonprofit Technology Conference shares an overview of community-driven fundraising. How do you plan for, inspire and activate your supporters? They’re Noah Barnett from CauseVox and Kenny Kane with Testicular Cancer Foundation. (Originally aired 7/6/18)
Poverty Porn
Amy Sample Ward returns to discuss the issues around graphic images and descriptions of poverty. How can you avoid the porn trap and white savior stereotyping, while telling compelling stories and advocating effectively? She’s our social media & technology contributor and CEO of NTEN. (Also from the 7/6/18 show)
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:00:41 — 55.8MB) | Embed
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This week:
Online Major Giving
Do you have web forms for your major donors? Our 19NTC panel hashes the pros and cons of automating major giving and—if you decide to expand to online—how to work around the obstacles. They’re Adam London at Project Donor Love; Carrie Rice from Carrie Rice Consulting; and Anneliese Davis with Rahab’s Sisters.
Online Adversity
How do you maintain personal and organizational values when people are screaming at you in the social networks? Burt Edwards, our panel of one from 19NTC, shares strategies and systems that keep your staff, supporters and social ambassadors safe when they speak out online. He’s from Friends of the Columbia Gorge.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:02:08 — 57.1MB) | Embed
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This week:
Inconceivable: That Metric Does Not Mean What You Think It Means
Take a fresh look at fundraising metrics with Kirk Schmidt and Wes Moon. Kirk is with STARS and Wes is from Wisely. (Recorded at 19NTC)
Google Analytics & Google Optimize
Learn terminology and best practices for these applications. Should you trust your data? Which reports do you need? What about testing and optimizing? We cover it all with another 19NTC panel: Colleen Campbell from Firefly Partners and Jeannē McCabe at the Center for Reproductive Rights.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:02:59 — 57.9MB) | Embed
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This week:
Leadership
Nikki Henry wants leaders to communicate effectively, set clear expectations, break down barriers, embrace DEI, and more. She’s CEO of Ladies Leading Ladies and she spills it all.
The Power Of Failure
Failures are as powerful as success stories to rally folks around your cause. Whitney Raver encourages you to embrace your bungles and botches – and share them with your communities. She’s chief development strategist at What’s The Word.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:00:16 — 55.4MB) | Embed
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This week:
From Opera Singer to Fundraiser
Yolanda F. Johnson’s classical opera training informs her fundraising practice. She’s the founder and president of YFJ Consulting and the first African-American president of Women in Development, NY. She’s with us for the hour.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:00:45 — 55.9MB) | Embed
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This week:
Your Ultimate Communications Toolkit
Our 19NTC panel of communicators explains how to develop your communications plan and the core principles you need to abide by. They’ve got templates, checklists and worksheets galore! They’re Vanessa Schnaidt from Cause Communications and Gabriel Sanchez with First 5 LA.
Automated Fundraising
Brian Lauterbach is from Network for Good. He reveals how automation can enhance your donor communications, engagement and stewardship. This was also recorded at 19NTC.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:03:26 — 58.3MB) | Embed
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This week:
Giving Tuesday 2019 Part 1
It’s time to start your prep for this rapidly growing giving day, this year on December 3rd. Asha Curran, CEO of Giving Tuesday, gets you started.
Candid
GuideStar and The Foundation Center have merged to form Candid. Their respective former CEOs are with me to explain what it means for your nonprofit. They’re Jacob Harold and Brad Smith, Candid’s CEO.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:01:25 — 56.5MB) | Embed
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This week
Nobody Reads Your PDFs
Formatting your reports and research in PDF may bore your audiences to where they refuse to read your stuff. Our panel from the Nonprofit Technology Conference helps you assess what’s best for your nonprofit’s content, including interactive formats. They’re Genie Gratto at GWRITES; Meghan Hess from Campaign Legal Center; and Nathan Gasser with Report Kitchen.
Map Your Data
Salim Sawaya shares ways to visualize your outcomes data on maps, which can revolutionize how you think about and deliver services. He has free and low cost mapping tools. He’s from Esri.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:01:02 — 56.1MB) | Embed
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