Tag Archives: elements

451: Inconceivable: That Metric Does Not Mean What You Think It Means & Google Analytics and Google Optimize – Tony Martignetti Nonprofit Radio

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This week: 

Inconceivable: That Metric Does Not Mean What You Think It Means 
Take a fresh look at fundraising metrics with Kirk Schmidt and Wes Moon. Kirk is with STARS and Wes is from Wisely. (Recorded at 19NTC)

Google Analytics & Google Optimize 
Learn terminology and best practices for these applications. Should you trust your data? Which reports do you need? What about testing and optimizing? We cover it all with another 19NTC panel: Colleen Campbell from Firefly Partners and Jeannē McCabe at the Center for Reproductive Rights. 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:02:59 — 57.9MB) | Embed

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444: Your Ultimate Communications Toolkit & Automated Fundraising – Tony Martignetti Nonprofit Radio

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This week: 

Your Ultimate Communications Toolkit 
Our 19NTC panel of communicators explains how to develop your communications plan and the core principles you need to abide by. They’ve got templates, checklists and worksheets galore! They’re Vanessa Schnaidt from Cause Communications and Gabriel Sanchez with First 5 LA. 

Automated Fundraising 
Brian Lauterbach is from Network for Good. He reveals how automation can enhance your donor communications, engagement and stewardship. This was also recorded at 19NTC.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:03:26 — 58.3MB) | Embed

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304: Design On A Budget & Communications Mythbusters – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Oliver Seldman, technical lead with Advomatic; Leah Kopperman, analytics and digital director at The Jewish Education Project; and Jessica Teal, principal of Teal Media.

Also, Melissa Ryan, director of client services for Trilogy Interactive; Kari Birdseye, US campaigner at WildAid; and Burt Edwards, director of media and web strategy for InterAction.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 59:16 — 54.5MB) | Embed

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299: Training Choices & 2Q16 Fundraising Results – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Kevin Martone, technology program manager at Harold Grinspoon Foundation; Debra Askanase, founder & digital engagement strategist, Community Organizer 2.0; and Rene Swink, technical assistance coordinator with Exceptional Children’s Assistance Center.

Also, Rob Mitchell, CEO of Atlas of Giving.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 57:51 — 53.2MB) | Embed

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