This Week:
Zombie Loyalists
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. Peter’s book isn’t new, but his strategies and tactics are timeless. This originally aired 12/19/14.
There’s more at tonymartignetti.com
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This Week:
Donor Surveys
You’ll make the most of the donors you have by discovering their potential through surveying. Crystal Mahon and Christian Robillard talk principles, best practices and goal setting. Crystal is with STARS Air Ambulance and Christian is at Beyond The Bake Sale.
People-Powered Movements
This team helps you build more effective and inclusive movements, by encouraging you to think about communications, power and privilege. They’re Celina Stewart from League of Women Voters U.S. and Gloria Pan with Moms Rising.
These originally aired August 7, 2020.
There’s more at tonymartignetti.com
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This Week:
Create Your Email Welcome Journey
You don’t want to welcome new donors with only a single email, or worse, digital silence. Seize this unique opportunity to draw folks into your story, validate their decision to support you and turn them into loyal ambassadors. Patty Breech from The Purpose Collective helps you out. (This is part of our coverage of the 2022 Nonprofit Technology Conference, hosted by NTEN.)
There’s more at tonymartignetti.com
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This Week:
Tribute To Michael Davidson
Michael Davidson died last week. The show is a replay of his last guest appearance, from October 18, 2021. Michael was on with his co-author, Brian Saber, and we talked about their book, “Engaged Boards Will Fundraise.”
There’s more at tonymartignetti.com
This Week:
Zombie Loyalists
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. This is our annual rebroadcast of a show with very smart ideas for you to think about over the holidays. It originally aired 12/19/14.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 53:17 — 49.0MB) | Embed
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This Week:
Purpose Driven Marketing
Stu Swineford reveals the principles and pillars of purpose driven marketing that will keep your donors engaged and wanting to support your mission. He’s co-author of the ebook, “Mission Uncomfortable.”
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 54:40 — 50.3MB) | Embed
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This Week:
Engaged Boards Will Fundraise
Michael Davidson, the board coach, and Brian Saber from Asking Matters, have teamed up to write the book that reveals how to get your board to fundraise: Engage them.
There’s more at tonymartignetti.com
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This Week:
Next Year’s Plan For Your Year-End Donors
We’re in the 4th quarter and you’re expecting a lot of fundraising revenue. You want those donors with you next year and beyond. Poonam Prasad has the strategies to make that happen. She’s president of Prasad Consulting & Research.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 49:35 — 45.6MB) | Embed
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This Week:
Effective Fundraising
That’s Warren McFarlan’s new book. It’s written for potential board members, but it’s a valuable study for those on the ground, doing the work.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 59:21 — 54.6MB) | Embed
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This Week:
Turn Followers Into Donors
Adora Drake has a strategy for converting your social media followers into donors. Let’s hear what it’s all about. Her digital marketing company and coaching practice is Adora Drake Marketing.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 53:07 — 48.9MB) | Embed
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