This Week:
12 New Donor Qs & Train Like A Champ
It’s been so long since Andy Robinson was a guest, we need to cover two topics together. First, a dozen potential questions to ask your donor who just said yes to a gift. Then, his advice to up your game as a trainer and facilitator.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 53:18 — 49.1MB) | Embed
Subscribe: RSS
This Week:
Online Meetings For All
Cindy Leonard and John Kenyon continue our 21NTC coverage, with strategies and tips to make your virtual meetings accessible and inclusive. They’re with Cindy Leonard Consulting and he’s with John Kenyon Consulting.
Online Accessibility Beyond Meetings
We identify potential issues, help you prioritize what to fix and pick out the low-hanging fruit. My guest is Martin Cacace at Bound State Software and this is also from 21NTC.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 57:43 — 53.1MB) | Embed
Subscribe: RSS
This Week:
Improve Your Email Engagement
Do you know that a big email list may be worse than a smaller one? Have you got ghosts or zombies in your lists? This all matters if you want your emails to land in inboxes instead of junk. Judy Freed, from Alliance for the Great Lakes, helps you see better engagement. She’s part of our 21NTC coverage.
Improve Your Email Fundraising
Now that you’ve got engagement, make your best ask. Bonnie Hough, from Banyan Nonprofit Strategy, shares her thinking to make your email solicitations more effective.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 53:42 — 49.4MB) | Embed
Subscribe: RSS
This Week:
Build Lasting Supporter Relationships
Craig Grella and Wendy Levine, both from Salsa Labs, want you to build strong relationships all the time, not only when you’re fundraising. Their savvy strategies come from their own work building relationships for Salsa. This is part of our 21NTC coverage.
Love Your Donors Using Data
Nonprofit Radio coverage of 21NTC continues. When you are fundraising, data that tells us restoring your donors’ sense of well-being and identity will increase their giving and engagement. There’s a lot of fascinating research to unpack and apply, so join Jen Shang, the world’s only philanthropic psychologist, from the Institute for Sustainable Philanthropy, and Shoni Field from the British Columbia SPCA.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 56:33 — 52.0MB) | Embed
Subscribe: RSS
This Week:
Relationships With Funders
There’s too much transactionalism and not enough relationship building between nonprofits and their institutional funders. Are you a transactionalist? Do you want to walk toward the light of relationship fundraising with foundations and corporations? Shavonn Richardson can show you the path. She’s CEO of Think and Ink Grant Consulting.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 41:44 — 38.5MB) | Embed
Subscribe: RSS
This Week:
Listen Closely
If you want to know what folks are thinking, interested in and motivated by, you need to listen to your donors, volunteers, advocates, employees. How do you get to the answers to listen to? Emily Taylor talks. We listen. She’s principal of teenyBIG.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 49:18 — 45.4MB) | Embed
Subscribe: RSS
This Week:
Communications Trends Report
Kivi Leroux Miller returns to share her 11th annual, Nonprofit Communications Trends Report, released just last week. She walks us through the impact of the pandemic, the resurgence of email, email best practices, CALM, leading a Girl Scout troop, and more. Kivi is CEO of Nonprofit Marketing Guide.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 54:40 — 50.3MB) | Embed
Subscribe: RSS
This Week:
Peer-To-Peer For 2021
David Hessekiel returns with a look at this year’s P2P prospects. But not before a survey of the P2P carnage that was 2020. There are distinct opportunities for 2021 and David shares the collective advice of thought leaders and practitioners. He’s the founder of Peer-to-Peer Professional Forum.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 57:22 — 52.8MB) | Embed
Subscribe: RSS
This Week:
Zombie Loyalists
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. This is our annual rebroadcast of a show with very smart ideas for you to think about over the holidays. It originally aired December 19, 2014.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 55:25 — 51.0MB) | Embed
Subscribe: RSS
This Week:
Your Annual Report As Marketing Channel
You’re producing an annual report, why not make it less boring and more engaging? Why not make it digital? Josh Kligman and Jeff Rum show you how. They’re from Yearly.
Project Management In Fundraising
Jonah Halper wants you to apply project management principles as you raise money. He’s from Altruicity.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:00:25 — 55.6MB) | Embed
Subscribe: RSS