353: 5-Minute Marketing For Planned Giving & What’s Fair Game? – Tony Martignetti Nonprofit Radio

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent you know me, i’m your aptly named host it’s friday, october eighteenth, twenty thirteen and very good to be back in the studio after a hiatus last week. Oh, i hope you were with me last week. I’d suffer ortho static hypertension if i were forced to endure the knowledge that you had missed, i had a great interview, but i didn’t get the job, suzanne felder, a consultant in outplacement at lee hecht harrison, said there’s more to getting a job than having a good resume and interview, we talked about research panel interviews, dodging the salary question and what to do in the last thirty minutes before your interview and storytelling. Rochelle shoretz, founder and executive director of shark share it shared ideas on identifying and supporting storytellers and why it’s all worth your time this week e-giving tuesday, rachel hutchisson with blackbaud and anastasia dellaccio from the united nations foundation share the history of giving tuesday and how easy it is for your non-profit to get involved with this international movement on december third of this year, and that was recorded at be become just late last month. Also new low facebook reach has your facebook page reach plummeted? Amy sample ward, our social media contributor and ceo of and ten the non-profit technology network, we’ll explain what the heck is going on with facebook page reach and what you can do about it, plus her sixty seconds style stop. Of course, between the guests on tony’s, take two reply cards that your planned e-giving donors can actually reply on. We’re sponsored by rally bound software for runs, walks and rides. They are a partner for giving tuesday, and they’re offering something valuable. I’ll explain that later in the show, i welcome them to sponsorship. Now we have the interview on giving tuesday recorded it bb con here is that welcome to tony martignetti non-profit radio coverage of bb khan twenty thirteen, where outside washington dc and national harbor, maryland at the gaylord convention center with me are rachel hutchisson and anastasia dellaccio we’re talking today about giving tuesday. Rachel is director of corporate citizenship and philanthropy for blackbaud and anesthesia is outreach and special initiatives officer for the united nations foundation. Ladies, welcome to the show, we’re having our pleasure to have you, rachel let’s, start with you. What is giving tuesday e-giving tuesday is a wonderful movement. That’s really designed to get everyone individuals, organizations and businesses involved in giving back anastacia can give you a lot better detail, but the whole idea is that if we can have black friday and cyber monday, two days committed to shopping, then we need to have giving tuesday, which is the opening day of the giving season committed to giving back. Ok, when is that? It is december third, which for people in the u s is the tuesday immediately following thanksgiving. Okay, how did e-giving tuesday come about? Where is it from? On stage? You want to be sure? So you know what rachel said earlier? You know, you have these two days after thanksgiving that are really about shopping and commerce and buying presents for people, which is great it’s great it’s, great for the economy, but we wanted teo and matthew bishop and henry tim’s of the the ninety second street. Why i kind of came up with this idea that it’s important to bring personal philanthropy and philanthropy and giving and volunteerism back into the holiday. Season back into the holiday spirit. You know, a lot of a lot of people do a lot of there there giving it the end of the year on dh it’s kind of thought about is an afterthought. So why not preempt that and use it as a way to open up the holiday season by giving back a little bit as well. So the idea this this whole idea came about and you know it, it’s just a way, teo, to really be able to bring people together on one day which this year’s december third mark your calendars. It was a way to unite people all around the world about philanthropy and giving back, and you don’t have to just donate. You can donate, which is great for your favorite cause. You can you can volunteer. You can work at a food bank. You could do a clothing drive or you, khun, go on to some websites of a lot of our great partners like unicef and purchase wonderful gifts that also give back at the same time. Okay, there’s a way for non-profits to take part in giving tuesday to promote it to their constituents. What can? They do? Yeah, absolutely. I mean, giving tuesday is really just there is a platform for good essentially it’s a megaphone for for the great work that people are already planning. So as a non-profit you, khun join and you could just plan to do some sort of online fund raiser, you know, offline fundraiser, whatever it is that you want to do to be able to highlight, you know, you’re giving programming that you probably already have planned around the holidays anyway. You can also be a corporation or a small business or an individual, and just plan something that would benefit a five a one c three or you could just volunteering your time and and and host of fund-raising yourself or do a book driver, you know, work with your kids to clean up a local park. It’s it’s kind of for anyone it’s it’s an absolute no barrier entry there’s no cost for entry. The only benefit is is that it’s a great way to be able to highlight your work. Rachel, how did well, how long have we had? E-giving tuesday’s e-giving tuesday. Launched last year. If this is the second year on blackbaud is very excited to be both a founding partner working to convey and help share the love, help everyone get involved in the movement and then also to do some very specific things ourselves. The whole goal for us is that we believe in philanthropy, we believe in giving, and we would love to see that universe of people who are giving and serving be bigger and giving tuesday is away, particularly through social media, to reach people who are maybe not engaging in the world of philanthropy. It amplifies it so it the goal is to try to reach deeper into the audience. Okay, why don’t we talk a little about what blackbaud is doing as a founding member of e-giving tuesday? Sure, so we have a lot of things planned. It blackbaud forgiving tuesday, and our philosophy comes from trying to reach all the different audiences that we work with, so that will be important for our listeners, some of whom are blackbaud clients, customers, some or not, but our audience is small and midsize non-profits right, so it’s really for anybody, whether you’re thinking about you as an individual person, whether you’re thinking about you working within your non-profit but first and foremost, we want to share the news about e-giving tuesday with a non-profit market just so they’re aware of it and they have an opportunity to engage, we’re working specifically to share the news with our customer base here it bb khan and also very specifically we’re hosting a three part webinar siri’s the tuesdays leading up to giving tuesday in november and it’s about year and fund-raising because people often ask, well, what’s giving tuesday it’s just a day, but what it is it’s an opportunity to really amplify what you’re doing and to weave it into the very, very important year and fund-raising plans that you have, so we have matthew bishop from the economist henry tim’s from the ninety second street y and adam hers from gentleman joining us on those shows and then different organizations like the san diego zoo talking about this is what we do for year on fund-raising and this is how we use giving tuesday to help with that because it’s, not something you really just duitz completely in a silo, so we’re doing it this siri’s to help people understand help non-profits understand what they may do. Another audience that we really care about is our employees so blackbaud has twenty, seven hundred employees, eighty one percent of them volunteer their really engaged and so we’re looking to them and saying us people have an opportunity to say this is what i’m passionate about take a picture of it, put it on instagram, we’re going to scroll it on our website, you know, just tell us how you choose personally to give back so those are a couple small to midsize businesses, another were a midsize business, so we do. I run corporate citizenship in philanthropy, and we do a lot of things to give back to the world, and one of the things i’ve observed is that businesses really do want to engage in their community, and often they don’t really know how to strategically think about it. So on giving tuesday this year, we’re launching business doing good dot com, and it is a resource for small to mid size businesses tto learn about how they kind of build that give back function into their business. Where will we find the weapon? Our siri’s that that’s the three tuesdays leading up to december third if you look a tte blackbaud website www dot blackbaud dot com forward slash e-giving tuesday there’s a landing page on the site there’s also well, cards, baby con but him and it will allow you immediately to register for the three. Okay? And of course they’re free, right? Absolutely free it’s thought leadership, it’s it’s educational content just to help anybody who is interested in a station you have ah, let’s, talk a little about some ideas that non-profits might used t engage. I mean, i know you said wide open really no barriers, but let’s, get into some specifics you know organizations are doing or that you think could be really useful. Sure, i’d love to highlight some case studies of some of our great partners. And i just also want to know at this point where we’re at about twenty, seven hundred partners, which is where we were when we finished last year. So quite a big feet, people are, you know, jumping on the bandwagon and that’s great. But i think part of what blackbaud is doing, which is really interesting is that a lot of our partners came to us after and i said, how can i maximize my e-giving strategy this year. How can i stand out from the crowd? And and so, you know, there’s, a lot of great organizations, the u s hockey foundation is going to be drawing attention to fund-raising of fans by creating an interactive map. And different states are going to turn colors red, white and blue according to how much money has been raised which is a really interactive way to engage your donor base and, you know, engaged more of a donor base who want to see thes interactive and the state’s changed colors. So about that that’s that’s kind of it also makes it a competition. Absolutely. You england states so i could see maybe competing against each other. The the four corner states out in the west might be competing. Okay, friendly state competition. Okay, us airways. They’re going to be activating their miles for hope programme making sort of a mile matching campaign. Discover is going, teo, say a lot more about the mile matching campaign. Yeah, so as people fly there, going to be donating money back-up teo their cause okay, discover is going to be doing a two percent match program of donations and they’re also doing an employee activation campaign, which is great because i think when you’re thinking about corporate, you can give back, you know, to the causes that you’re partnering with, but it’s also great to be thinking about how can you activate your own employee base last year for the u n foundation? You know, beyond having our various campaigns girl up, shot at life, nothing but not doing their own fund-raising initiatives as well. Well, what was the last one? Nothing, but nothing but nets and shot at life. We had a really clever employee activation where we’re never allowed to wear jeans, and if we donated and show that we donated to any cause that we wanted to, we were allowed to wear jeans for the day. So for us, that was like a big deal, and one day it was just giving tuesday only about a week. I mean, you’re the week leading up or something. Now only one day maybe you give every single day leading up. You know, i’ll have to bring that strict there the u n foundation one day. Okay. Talking alternative radio twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. 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Ivory tower, radio, dot com e every time i was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com dahna what other ideas? Some other ideas yuen women is going to be kind of bridging the gap between the international day of eliminating violence against women and international human rights day and since it’s, it falls right e-giving tuesday falls right in the center there going to be doing a huge online campaign around that i’m with a lot of creative steps, so definitely encourage people to look out for that. Um, i know a small charter school in washington, d c called creative minds international, they’re going to be working with a lot of other small organizations to put together and in person fund-raising event, which will be a really exciting way to kind of bring people in. And, you know, you talk a lot about with giving tuesday the whole offline aspect of, you know, really bringing people together around a specific day, combined with the online aspect of taking the social media to really make an impact kind of white, much wider than your community. Another great thing that we’re really excited about this year is that last year, at the end of giving tuesday, we had countries writing us and tweeting us, saying, how can we take this beyond the us. How can we how can we take this to our own country? So we’re going to see a lot of giving tuesday going global, which is super exciting? We really encourage, you know, organizations and countries at this point to take our logo and personalize it and make it their own. So we’re seeing giving tuesday australia, canada, singapore, mexico, england, it’s going to be really cool any other the asian countries we have a lot of listeners in korea, china, japan, any of those, you know, and nobody, nobody that we’ve had officially sign up per se doesn’t mean the conversation’s aren’t happening, and obviously we can’t manage the world and what we’re seeing actually another really cool thing that’s happening is tthe e u n u n d p is going to come on as a partner, um, and and that’s going to be a really great way to take this into some of the most remote communities in the world, so we’ll definitely see a lot of asia, but, you know, we can’t kind of personalize and cultural eyes the messaging for the world from a u s perspective, so i think it’s really important to bring in those cultural sensitivities and, you know, as as e-giving tuesday’s does start to move in asia, you know, people don’t give in the same way all over the world and people don’t, you know, and even just saying, give around the holidays? Well, in england, the holidays are when you take up and go on vacation. So, you know, it’s very important that each country takes the messaging and makes it their own, and and i’m really excited to see that that this is going to become a global time when the world can come together and really move the dial on giving rachel so it looked like you wanted to add something more about the international expansion. No, i was just thinking, i know a f p international, the association of fund-raising professionals is working with isn’t imagine canada in canada to take it across canada, and the thing that, you know, i’m sitting here nodding about is that that e-giving tuesday is a movement it’s, not something that’s bound by geographical borders, and so of course it should be everywhere, and i love the fact that it is up to each person. Organization or company that engages toe add their meaning to what giving tuesday means to them. So it really gives them a way to amplify our give voice to what they believe, what they’re passionate about, and that makes it i think, easier to translate it into other cultures. Sure, in the us, we think of it, you know, it’s predicated on these days following thanksgiving, us thanksgiving, but it’s a concept that’s so easy to grasp. Now i have heard some hyre maybe maybe criticism or just really questioning of e-giving tuesday, people not really seeing the the reason other than it’s just a day in the season, not not seeing the why, why it’s then versus some other time any what do you hear challenges of the concept? And and i guess they were also questioning what’s the impact what’s actually getting done. I’m stage, you’re sure? Well, you know, i think if you look at the commerce state, you know, you have sales around president’s day you have sales around labor day, so it’s something that happens perennially so why can’t give it? You know, people before e-giving tuesday would just give it the end of the year so now we have giving tuesday and hopefully, you know, maybe people think to give every tuesday or the think to give every day, but what it is is a call to action and it’s just a time to bring everyone together. And i mean, even i guess if you’re just thinking of the perspective from the united states, really, at the end of the day, we’ve got these cybermonday black friday, two days dedicated to shopping and that’s, fine, but, you know, the holidays are about giving and giving back and thinking about people who are not as fortunate as as all of us, and if we can create a marketing campaign and, ah, an online campaign around just giving in philanthropy, why not? I don’t think it’s a bad thing at all, i think it’s an all inclusive thing, and we’re there, you know, not there’s, no there’s, no payment to be a partner, anyone can be a partner. My job at the u n foundation and is part of the giving tuesday campaign is really to just be a megaphone for the world and so highly what other people are doing to do good in the world and give back and so i think, it’s a fantastic rachel, do you want to say something to the people who question e-giving tuesday? Well, i think it’s a valid question, i mean, here we are in a sector that’s very concerned based on donor interest in looking at the impact of a gift, and we want to show data that shows that we’re we’re moving things in the right direction. It’s it’s a hard thing to do, you know, on a grand scale when you’ve got all of these organizations do in people doing their individual things to know exactly how much has changed, but one of the things that blackbaud is doing as a partner and we we did this last year, we’re doing it again this year is that we host a lot of data, so we manage a lot of non-profit status, so we will look at how much has brought in on giving tuesday, how much is processed through our systems and fund-raising and we will look at that same day so many days after thanksgiving the previous year, and we’ll say, we can’t tell you that it was up by x percent or down or the same or whatever it is, and then then we’ll have to look at the end of the year and say, well, what did your end do? Because maybe it’s just people are giving earlier, you know? So it’s a it’s a data analysis question, but we are going to have some data that shows what did it actually as a proxy, what did it affect that day? Yeah, yeah, and i would like to add, actually, that according to blackbaud last year, online giving actually increased fifty three percent in one day and the previous from the previous day. Yeah, this year and and, you know, we’re managing and paying close attention to a lot of real time data because a lot of people, because it was such an online, heavy campaign, you know, people tweeting and instagramming the results, so we’re looking at actual real time data people saying, you know, by eleven o’clock oh, we’re now up to twenty thousand dollars and by two o’clock oh, we’re now up to forty thousand dollars, so you know, i have i have pages and pages of these tweets that i copied and pasted and collected a czar. Own just general, you know, real time reporting data. And, you know, it did move the needle for a lot of people for sure. Where is the site, rachel? Where waken is their eyes, their site where we can see the twenty, seven hundred partners so far that stasia mentioned it’s e-giving tuesday dot orc. Okay, okay. Excellent. And that’s, where somebody would go if they would like to become involved either at the charitable level. I mean, with non-profit level charity level as an individual about for ah, company. Same same thing e-giving tuesday, dot organs for individuals, companies. Non-profits whoever wants to get involved and, you know, the folks that giving tuesday are great. If you’re interested in getting involved in you, you need a little bit of more information, you know, just call them, talk to them and it’s about bringing more people into the circle. Go ahead. And in addition, you know on our website there’s there’s a lot of great information. It and including some great tool kits which have everything from sample press releases. If you want to pitch your own local media, tio all of the logo’s ideas just kind of the whole you know, q and i obviously so anyone who’s interested can download the tool kit, you know, you just have to sign up kind of right, you know, two or three sentences on what your plans are. I think that the people who also gained the most put in the most and you know, where there is a resource. So if you want to write block posts for us god, if you’re last year we were we were we were really lucky we had the cities of philadelphia and los angeles and chicago and new york actually proclaimed giving tuesday in their cities. So we’re encouraging people to reach out to your local cities and get a proclamation. We have tool kits for that, you know, there’s many ways that you could get involved. We also, you know, probate what rachel said before it’s a movement and what made it so successful last year was we put together a whole group of people caught our social media ambassadors, which are just individuals who really wanted to get more involved in spreading the word, and we have weekly and bi weekly calls to action. We have google plus hangouts we have. Our blogged, you know, write us if you want to if you wantto do a block post for us, fine, if you want to host a google plus, hang out on on giving or small business and giving our or csr whatever it is we’ll support that will amplify it. You know, whatever you want to put in will be there to make sure that your strategy is highlighted and that you can maximize your results for giving tuesday this year. Okay, assume on twitter the hashtag is giving today it is and i was just going to mention that e-giving tuesday hashtag isn’t just active on and around giving tuesday, it’s got people tweeting, you know, all the time i have a column in my tweetdeck e-giving tuesday and i watch it every day and people are sharing their stories about the pledges they’re making the success that they’re seeing and their excitement and it he you see these things from australia and other places and you can almost watch how it’s spreading by watching the twitter feed rachel, we have another five minutes or so. What more would you like to say that i haven’t asked you about? E-giving tuesday well, you know, personally giving tuesday is important to me because a lot of the things in the you know, e-giving world, they’re kind of parameters about how you have to engage and what size company you are or what size non-profit you are whether you have a lot of infrastructure, so i love that it’s something that’s really based on enthusiasm and passion, and that was really also the impetus behind the site that we’re launching business, doing good dot com that that a lot of businesses that resource is that are available to them to build giveback programs are really aimed for fortune five hundred companies, you know, the conferences, the resource is the studies and so as a mid sized business blackbaud very interested in helping other other organizations because seventy nine percent of the people in the us who work for business work for small to midsize business, and so we want to help those businesses in all those many communities understand that they can have a really intentional way tto handle something that can sometimes be a problem, you know, people coming to them and asking them for gifts and asking them for products and and how they can not only handle it, but then also make it something very exciting. Um, it’s something that’s important to their employees, and we’re just trying to take that model of employee engagement and excitement and passion for service that we have a blackbaud and taking it and sharing it with so many other people who are so interested in that as well and making it something doable. So i’m personally very excited about that launch and what better day to launch it on giving tuesday? So we’re looking forward to december third excellent anastacia anything you want to leave us with a couple minutes? Yeah, i also just want to let everybody know that the twitter handle is at giving twos so you can follow yeah, oh oh the handle the handle at giving tio tio yes, okay e-giving the hashtag is giving tuesday, you know, like us on facebook and we’re always open for creative ideas as well. So if you have any ideas on really interesting activations that we could do on giving tuesday or leading up to it, let us know and again, you know, we wantto make this all inclusive crowdsource. Successful campaign so, you know, if you want to host the google plus hang out, let us know if you wantto contribute to the block, let us know if you want your city to proclaim your you know, their city e-giving tuesday, then let us know we’re always open to share our own ideas and case studies, and we just want to make it a collective success, and that can only be done, you know, in tandem with our non-profit corporate partners and individuals who were passionate and so were really, really looking forward to this year. I’m so excited, it’s going global, you know, i work with the u n foundation, so for me to be able to see philanthropy kind of going into the hands of the world is very exciting thing, and i’m just i’m just proud to be part of this. This opening to the holiday season, rachel hutchisson is director of corporate citizenship and philanthropy for blackbaud and anastasia dellaccio is outreach and special initiatives off xero for the u n united nations foundation ladies, thank you very much. Thank you. Thanks very much for sharing. Giving tuesday with us listening to tony martignetti non-profit radio coverage of bb khan twenty thirteen outstanding i was very glad that we got that interview and that we could do it now. It’s a perfect time for you to be thinking about e-giving tuesday and looking at giving tuesday dot or ge we have a lot of listeners were joined sort of in the middle. I’ll be posting my takeaways on the facebook page and also you can always catch the podcast if you didn’t hear everything live that you want to do there’s information on listening to the podcast ah my blog’s at tony martignetti dot com tons of live listeners hesburgh heights, new jersey. Greenville, south carolina. Livonia, new york. Baltimore, maryland. Statesboro, georgia. Loya and san jose, california, new bern, north carolina and those are the on ly the us ones. I’ve got pages and pages of live listeners. The pages are only like four inches by five inches, so but they’re not the tiny little post it notes like one inch by one inch. I’ve got multiple pages of live listeners hang in there, we’ll do more live listener love we come back, it’s, tony’s take two and then has your facebook page reach plummeted. Amy sample ward is going to explain. What’s happened and what you can do hang in there. You didn’t think that tooting getting dink, dink, dink, dink, you’re listening to the talking alternative network duitz get in. Good. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Hi, i’m lost in a role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun. Shine the light on all aspects of music and its limitless healing possibilities. We’re going invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. You’re listening to the talking alternative network. Schnoll lively conversation. Top trends and sound advice. That’s. Tony martignetti non-profit radio. And i’m janna agger’s, senior vice president, products and marketing from blackbaud. Time for tony’s take two this week, i blogged can plan giving prospects reply on your reply card as you do your u n mailings, i hope you will make sure that your planned e-giving reply cards are user friendly for your older planned e-giving prospects. We’re talking about folks in their seventies, eighties nineties. If you’re asking them to fill in information like their name, their email address, mailing address, there needs to be enough space for them to run right on the reply card because those older hands can have arthritis or have other pain or just be shaky for some reason. So you need me to make sure you have lots of vertical and horizontal space on your reply card so people can write in that space, and that means lots of space between the lines and make sure that the lines are long enough. If people can’t use your reply card because it’s too small, then what would you expect is gonna happen? They are probably not going to pick up the phone to call you there, probably going toe throw the reply card away and you will lose a touchpoint and you’ll never know where. That point may have lead there’s more about that on my blood at tony martignetti dot com that is tony’s take two for friday, eighteenth of october and the forty first show of the year. Always my pleasure to welcome amy sample ward she’s, the ceo of non-profit technology network, and ten she’s, our regular monthly social media contributor. Her most recent co authored book is social change, anytime everywhere about online multi-channel engagement, you’ll find her blogging amy, sample, ward, dot or ge, and on twitter she’s at amy r s ward every step a word. Welcome back. Thanks for having me back. It’s. Always a pleasure. Um, you know about your before we dive in about tony take to that is a huge pet people for me. Because i i am i have no arthritis, at least yet. Knock on wood in my hand. I think that i am able to write pretty small, but i can never fit my name or my email or anything on those cards. And sometimes i feel like okay, well, i actually give you money now or i can’t, you know, sign up on your letter or sign your petition because i can’t write my name in there. Yeah, just don’t give enough space and opportunity, okay? I thank you. Thank you very much. Let’s, talk a little about giving tuesday just just briefly, because that was our last segment. Yeah. What are you? What are you seeing around giving tuesday? You know, i think it’s i mean there’s a lot more excitement this year of many more organizations are going to be participating, which i think is great because if you have an opportunity to kind of jump on existing excitement or passion, or put your throw your name in on a large scale marketing effort than great, go for it. But a lot of questions are coming at least tacit and ten, similar to the questions that we see from organise a when they’re participating in a e-giving day that maybe their, you know, their state or their region has organized e-giving day where? What? What do we adapted? Judith do if a bunch of people that we don’t know find us through this effort or come, you know, out of the woodwork and don’t make for the mm how do we keep them engaged? What are we supposed to? Do with afterwards because for many organizations participating in giving tuesday, they’re not doing that in lieu of a year end kapin campaign. They’re just kind of launching their year in campaign at that point. Well, we know not burn those do people out, but i immediately then saying, awesome, you’ve donated now you’re part of our year in campaign and getting all these emails to keep giving when maybe you’re a brand new person. Um, so those are those are the questions, but for us, you know, the answers of the recommendations are similar, too, like we do when when states have e-giving they or just general best practice for fund-raising an engagement, and that is you have to be segmenting those people you need tio have ah away a system to save people came in. This is their very first time ever donating to us. Maybe they hadn’t even been really on your list, but, you know, they’re friends had promoted you or something like that kick those people into a separate email campaign, so they’re not necessarily a meeting bombarded with give five more times before the end of the year, but, you know, have a chance. To get to know you learn more about the work, figure out why it was that they donated the first time the men eat them towards, you know, another gift in the future versus automatically treating everyone on your list. It’s very good that that non-profits air thinking about what they’re follow-up is going to be what their engagement strategy is going to be for the people who might join them on giving tuesday. That’s very encouraging, yes, for sure, but i think it’s because they know that that’s the critical piece, right, whether it’s engagement with an advocacy tilt or engagement with fund-raising killed it’s be more or less easy to go out there and a big, splashy campaign and get a lot of, you know, time, engagements that peace that is most critical is that third where people really air like, okay, great. Now i’m now i’m going to follow this organization. It wasn’t just a one time my friend asked me to give it was this big bang, and i gave five dollars, like, i’m going to give five dollars every month now or whatever that is so realizing that it isn’t just great, how do we? Get that second and third and fourth engagement that has to come through a plan, and you have to have a strategy well ahead of time so that you can segment them out or know what kind of mess did you want to follow up with? We know that amy is breaking up a little bit, amy, you probably can’t hear, but i know she’s on skype this this month, andi it’s not i’m not on skype or you’re not my normal, you know, you are it’s a little it’s a little break up. Not that we can’t understand, you know, but like, ah, what are those things called syllables? A syllable drops out every every couple of words. It’s, it’s really? Just about that. So i will not move or gesture to wildly in case it is interfering with the phone line. Okay, actually, that last sentence was just perfect. So whatever you did, whatever operation you’re in, one leg on the ground and your left hand on your head on your right hand holding your nose don’t move. All right, okay. Facebook reach. I’m seeing a lot of non-profits concerned about facebook reach dropping let’s first. Define what? Reach let’s, find a couple terms. First, what’s reach. Okay, great. I was worried when you said let’s, plant a couple terms. You were going to start with facebook, so waken. Start with what’s. Reach easily on that is a ever changing, algorithm based metric. So facebook has all kinds of individual components that go into this massive algorithm to output this one magical, mystical number called reach and it’s. It’s it’s a moving target for many organizations and recently, as they did a bunch of components in that depends, you know how they’re going to allow your post tohave organization there’s all different kinds of things happening with their content with exgagement because ultimately people can’t engage with a post that never showed up at his feet or you know that they never got to see right, and we’re talking now about reach this is on your not your personal pages is your organization page that’s where pedrie, exactly. So not your own profile when you log in, but if you manage a page, you’ll see the real ok, you mentioned engagement and, you know, i’m quick to put you in jargon jail, but let’s define engagement, so engagement in this sense as faras the pieces that are getting influence reached those pieces that fall into that huge algorithm that facebook’s using to determine if they push your post out or not, you know who gets to see it are a couple pieces that i’m calling engagement because they like the bucket term of people liked it, or they commented, or they shared, you know, they interacted with that. Post and the more that that happens, the more that they assume people to see that post and the further they push it, so the more reach it gets, okay, that makes sense to me that makes sense. Now, the number of factors i saw something on the order of over one hundred thousand variables going into this reach algorithm, yeah, merry myth, who is a great social media blogger resource, if you don’t know mary-jo myth she did post that there’s, you know, over one hundred thousand components to that algorithm to determine in just what you know who is going to see it or how far their reach is going tio going to go, you know, facebook’s determining that i have no o stand evidence to say yes or no on that number, but in serious, i totally believe that because the pieces that are going into it things like when was the last time i interacted with that pidge and if it was a year ago there, you know, facebook is a men that i’m not interested in seeing the updates from that page who but there’s a lot of catch twenty two in the algorithm because maybe i haven’t seen the pages updates in the air because facebook didn’t show me the update in here that’s why i haven’t seen them on dh so some of those pieces, even though they sound like catch twenty two’s within the facebook system organisations have the opportunity to try and disrupt that that catch twenty two by, you know, if you have post that you you say you posted a photo on your facebook page to get people to answer and and vote on something who, you know, whatever your post, maybe and then you have it on your blawg. Or maybe you put it in your newsletter, don’t just point people back to your website, but say, you know, give them the choice to also click through facebook to vote on or, you know, comment or whatever that post may have been about so that way, even if those people in within facebook nitpick dated in a while, if they’ve through and now they’re on the page, you know, on facebook, great now facebook system is saying, you know, all these people checked out the page today looked at this post, we’re going to put them back at the top of the list of people who are interested in the page, you’re kind of, you know, trying to stop that. That inward inside facebook circle. That’s not catching those people. And we’re going to take a break a little early to give you a chance to call back. So we’re going to go to break and with a little live listener love to give you enough time. Tio, make sure that you, you get re engaged with us by phone, so well, we’re gonna continue this conversation with amy. Sample ward on the facebook, reach plummeting and stay with us. You’re listening to the talking alternative network. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Buy-in have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s, monte, m o nt y monty taylor. Dot com. Talking alternative radio twenty four hours a day. Dahna let’s, do some live listener love florence, mississippi is on join us. Thank you for joining mississippi live listener love out there. Charleston, south carolina keyport, new jersey and flemington, new jersey. I remember the flemington for company. I wonder if that’s still there when i was growing up, it was a very big for company involved. Let’s go abroad, soul and ansan korea always wishing you an you haserot adelaide, australia, kanagawa, tokyo miyoshi, japan live listener love to you konnichi wa mexico city checking in love that beijing, guangzhou and shanghai china ni hao. And there are other countries as well. We will get to you, i promise. Always sending live listener love any sample ward is back. Hopefully we i think we have a little bit of connection this time and we’re going to continue our conversation on the facebook facebook page issue amy is is in ten seeing a difference in its page reach? Definitely. So i think this could be the first time in history in which cell phone has a better connection than death phones. However, it is better now. Okay, good. I’m glad it’s better on di will continue to not move out. Of this position. So julia and i do is one of the intense dafs we pulled up from different charts and graphs to try and compare about a month ago versus last month, where a lot of people have reported seen the difference kind of kick into their pages, and and ten similarly has seen a really big change and what’s interesting and both best cantor talking about her, you know, best cantor page versus personal profile as well as jeremy piven’s talking about the foundation centers pages, all reports a similar result that intent has seen, which is overall the average. You know, if you’re just looking at everything taken into one big bucket, the average reach for the engagement so things in your brain begins, i thought the same, but when you look at it more post by post here, granular levels it’s one thing that huge, and then the rest is well below normal instead of having a little bit more middle of the way, and then everyone about something that doesn’t fit there’s something that maybe does a little bit worse. But now that the average is staying the same because one code out of many just get ready. Better than ever on then, all the rest, really low that’s, not that’s, not good, right? Because, you know, for many organizations, you may just be looking at the average and think, you know, we’re not impacted by these changes. But really, you’re just having one post that a lot of people saw the rest of really low and you’re missing out on, you know, bringing those other posts up, figuring out what was working about that one that did really well. So for us, what we’ve seen with pacific coast that have done you’re far better, like just to rattle off some members. You know, there was a couple pose, like one each day where that reach was three hundred and eighty, three hundred sixteen, five hundred and fifty. And then the next day, over two thousand years ago, out of nowhere. And so what is what’s unique about that one that had over two thousand? So the other ones all included either an image or a link, and again that’s, because even if you include a link it’s gonna pull in a one image from that, you know, web page from the source of the length, which traditionally, everyone, you know, that old baseball glove, those images make sure you have a picture or a link or something, but the one that had over two thousand, which just just a text post it just said my organization’s most important measure of success is blink, you know, prompt for people toe fill in the blank and, you know, have some conversation in the comments and that one did so much better again. Then you start looking through the previous week. Everything. Has a picture or a link, you know, anywhere between three hundred, one hundred as far as the reach and then oh, one that’s just attacks and it again nearly two thousand you and i probably read the same post by mary smith. And by the way, that’s m a r i smith, if you want, if you want to follow her, looking her her valuable information on facebook on her facebook page, i think you and i read the same the same article, she suggests that one of these among these new variables is what people are interacting with. Maur what type of post people are interacting more with whether it’s a kn image photo post or a strictly text based post yeah, and so part of that issue within, you know, within this algorithm and facebook trying to determine which post to show you justin it’s looking at time like when was the last time you engaged with this page or visited this page book is also looking at when you did engage what kind of post was it and catch twenty two with that? Is that maybe you, you know, filled in the blank on that status? Update that we posted and now the catch twenty two is it things that’s all you want, so you’re kind of locked in to seeing those times of posts a while? Maybe you like the phone? Oh, that we posted will grace now you’re just going to be shown photos so we get that opportunity to keep mixing it up. But again, if people have been kind of locked in within facebook, you don’t have to point them to it from a different source that they, you know, they can click in and get back to the page. All right? Do we have some advice? What? What? What? What can we do? Well, i think there’s a couple options, you know, they’re the content strategy that i always go back to, and that is you’re probably not posting thing done facebook and twitter and you’re blogged and everywhere else that are one hundred percent difference, you’re probably taking the same topic or the same story and just, you know, oh, let’s, take the photo from this story and post that on facebook, you know, let’s, take the beautiful quote from this person that we’ve served and post post that on twitter, you’re taking the piece of it that makes sense for those channels, but ultimately the core story or article or whatever it’s the same. So wherever that full pieces posted weather, if you’re here blogger e website er a campaign site, make sure you have the links to keeping raging with that content. Share it on facebook go find men twitter, whatever that way again, kind of looping people back in to those channels from from somewhere else instead of hoping that they just come across that photo in their news feed, if you know, maybe they haven’t engaged with the photo recently, so now they’re not you’re not getting triggered within facebook, okay? And that really does go to what you and i have talked about a lot. Your advice around multi-channel engagement? Yeah, okay, so really you’re emphasizing what? What is really very good practice routinely? Yes, and the other piece of that is, you know, don’t don’t just click into your facebook inside, see those really big pretty overviews where you think, oh, yeah, you know, our average reaches still on track, make sure that it’s part of your tracking and metrics review process you’re going into that granular post by post vue, so that you can start to say, oh, gosh, you know, we saw really great response on this and really low response on this let’s try and target that, you know, and make sure that we’re doing what’s working, or figuring out better ways to point people to those other posts that are probably important. But they didn’t get the reach. Yes, okay. Mary smith recommends having people choose some some preferences from your page about what they will see. What’s your what’s, your sense of that? You know what i’m referring to? Yeah, and i think, you know, i understand it, i get it in there with you, but i have i just have this personal feeling that when you pose, you know, hey, everybody thinks book has changed their the way they do things you need to now go to our page and click on this and do this shameless, you know? Hey, google has introduced these kapin gmail, you know, please make sure that we’re not listed as whatever tab and trying tio get people, you know, to change their setting so that yours is in the forefront. I feel like inevitably there will be some people that follow the directions because they like that you spelled out for them, but many people won’t do it. And it’s facebook, what have we learned five days from now? They’re going to change it again anyway, so i know that it is certainly barrentine we’ll get those updates, but i don’t know that it’s worth your effort to try and engage and rally people around, changing their settings if it’s something that’s just going to change anyway instead, it’s better to just feel versus trying to change the system from the outside or change it from the inside like politics. Just looking at what’s working, do more what’s working and try and encourage people, you know, in a multi-channel way to engage with that content instead of feeling like, well, are answers to have, you know, people subscribe to get all of our update, because if you’re sharing up there, not interested with it doesn’t matter that they’re getting them anyway, you know, so making sure that you’re going from a content first place instead of oh, gosh, these are the new setting, you know, and trying to tell people to go change them. I just don’t know that you’re going to see the return on that kind of outreach the way you will by focusing on good contest. Okay, excellent that’s, very consistent with what you’ve been saying month after month wait, i want to ask you for your sixty second style. Stop what’s your what’s. Your recommendation so this’s a recommendation i realized now may or may not be a mentor to you, but i enjoy taking jewelry when i travel. I know it was a lot of myself shopping travel because that’s gonna be what happens to me. But my trick is that i figure out that jewelry i want to take and i attach it to my socks because i know my socks will not get lost the way you know, a tiny hearing will, and they are in my, like, small protected part of my suitcase. And i know where everything is and make it sound very strange, but i’ve never lost a nearing never lost in that, uh, attach them to your sock. Thank you very much. Excellent. Amy sample ward, herb log is amy sample board dot or ge? And on twitter she’s at amy rs ward. Thank you very much, amy. Thanks for your advice. Yeah, thanks for having me. Pleasure. As always. Next week, it’s going to be dr seuss stories. We’re going to hit storytelling again. And then also fraud, protection, check, fraud and other types of fraud. How vulnerable are you? I’m welcoming rally bound as a sponsor. Their software is for runs, walks and rides. They’re giving tuesday partner which is very timely for the show today, and they’re offering e-giving tuesday campaign for free. I have met the ceo of rally bound, we broke bread together, he’s, a very good guy, i believe in him and this software. It’s, it’s, very smart, very smart company. Check them out at rally bound dot com slash e-giving tuesday, and welcome. Our creative producer is claire meyerhoff. Sam liebowitz is our line producer. Shows social media is by deborah askanase of community organizer two point oh, on the remote producer of tony martignetti non-profit radio is john federico. Of the new rules are music is by scott stein. Help you be with me next friday, one p m eastern at talking alternative dot com. E-giving didn’t think that shooting the good ending. You’re listening to the talking alternative network. Get in. Cubine are you a female entrepreneur ready to break through? Join us at sexy body, sassy soul, where women are empowered to ask one received what they truly want in love, life and business. Tune in thursday, said noon eastern time to learn timpson juicy secrets from inspiring women and men who, there to define their success, get inspired, stay motivated and defying your version of giant success with sexy body sake. Sold every thursday ad. Men in new york times on talking alternative dot coms. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Talking.

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161: Nonprofit Outcomes Toolbox & Optimize Your Social Profiles – Tony Martignetti Nonprofit Radio

Posted on September 28, 2013 by Nonprofit Radio

Tony’s guests this week:

Dr. Robert Penna, author of “The Nonprofit Outcomes Toolbox.”

Amy Sample Ward, CEO of Nonprofit Technology Network (NTEN) and co-author of “Social Change Anytime Everywhere”

Read and watch more on Tony’s blog: http://tonymartignetti.com

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121: Get Engaged III & Dutiful Documentation – Tony Martignetti Nonprofit Radio

Posted on December 14, 2012 by Nonprofit Radio

Tony’s guests this week:

Amy Sample Ward, membership director for NTEN and blogger at Stanford Social Innovation Review

Gene Takagi & Emily Chan of the Nonprofit & Exempt Organizations Law Group

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on december fourteenth, twenty twelve our november nine thousand you’re still with us, i’m tracking glad you’re still here, and i hope that everyone was with me last week. Yes, i just i just hope you were with me last week because if you weren’t, you would have missed show number one hundred and twenty one, twenty was last week. You can now spend five straight days listening to tony martignetti non-profit radio. I suggest you start on a weekend this way you have a little extra time for bathroom and food breaks. I would start maybe on a thursday and include the weekend i would include a weekend in your five straight days of listening to non-profit radio last week, which is the one you would finish with because that will be shown number one hundred twenty would wrap you up for five days was your database policy manual? Karen heart, philanthropic services specialist for the main community foundation, and nicole san miguel, database administrator for the naacp rat free library of baltimore city, walked you through data entry standards, indexing and search ability, naming conventions and other topics that belong in your database, policy and procedure manual. And it was also maria’s top ten maria semple, the prospect finder and our prospect research contributor, revealed the top ten sites that she uses in her work true to form for our doi and of dirt cheap. Most of the sites are free, and her list is now posted on the linked in group and the show’s facebook page this week get engaged three tray amy sample ward is our social media scientist. She continues her siri’s on online engagement with gold setting. How do you know if your engagement strategies they’re successful? We’ll talk about identifying goal areas, assigning metrics and measuring your success. Amy is membership director for the non-profit technology network and ten and contributes to the sand, stanford social innovation review and dutiful documentation. Jean takagi and emily chan are legal contributors from the non-profit and exempt organizations law group explain the irs rules on what should be in all those acknowledgements that you send for two thousand twelve and had a value some of those gif ts between the guests on tony’s take to my block this week. Is cause marketing guidance from the new york attorney general? The new york a g wants to help you, and i distill their advice for your cause marketing campaigns. If you’re on twitter, you can follow the hashtag non-profit radio. My pleasure now to bring on amy sample ward she’s, a membership director attend ten, contributed to stanford social innovation review, co author of social by social, a handbook on using social technologies for social impact her blogger is amy sample, ward dot or ge and she’s at amy rs ward on twitter and unfortunately, she’s not in the studio today. Amy, how are you doing? I’m doing well, how are you? I’m very well you’re in portland, oregon, right eye and in portland this is where contends that main office is so i’m out here getting to me with staff in person for a little change of scenery and was actually onboarding a new staff person this week, which is always really fun. Okay, excellent. Our thoughts are with you in portland. A lot of talk about the shooting at the mall this week. Earlier this week. Yeah. Out at the crack of this small and now this morning. The shooting in connecticut, the elementary school so it’s, kind of, you know, end end times holiday season so far, very difficult, let’s talk about first an infographic that that i was sent i was offered people send me things too talk about on the show, and this one is interesting to me, and i thought you and i could talk about it. This is an infographic called very objectively titled how social media is destroying productivity. Andi, i sent it to you, of course, and you’ve had some time look at it, i will post a link to it on the facebook page on the linked in group. In the meantime, people confined this at learn stuff dot com um, you are ever learn stuff dot com all right? Well, so they’re clearly, you know, they’re concerned about productivity. Facebook has close to a billion users forty five. Forty five million short of a billion, but let’s call it a billion. People spend two times more time on facebook than they do exercising, you know, be a little provocative about i mean, they spend more time doing facebook than other things also, but they chose exercising wolber collectively each day in the u s people spend twelve billion hours on social networks. That’s interesting. A somebody who thinks about social networking a lot. Amy what? What do your do your thoughts about what you do? You have concerns about productivity? Well, i mean, for me, i think it’s i haven’t had a chance. Tio go look into their sources of where they got the data and what the data really means. You know, things like infographics are often so interesting to people and share a ble because they they could be interpreted in many different ways for me, i think it’s less, um, less a sign of of you now everyone and their mom wastes their time all day long and, you know, we’re we’re not doing any of our work, but more a sign of a distributed organization, a new era of the way people work. You know, people can quote unquote beyond the clock from anywhere so long as they have an internet connection and, you know, a lot the times and and looking at some of the staff in there, you know, that worker is interrupted every ten minutes by things like instant messages, right? Well i know that i’m quote unquote interrupted, you know, all the time, all day long, buy-in sametz itches, but that’s because i managed staff in other cities and instant messages, how we’re just saying, hey, i just tackled that one project or, hey, i saw that e mail come into both of us and i’ll take it or, you know, just kind of the way that you would work in person by just giving each other updates out loud. It’s now moving over two dozen messages, so it’s not necessarily cat videos, you know, and elearning youtube all day long, but it’s it’s, you know, it is technically an instant message, and and it is technically an interruption, but it gets the way you work now versus aah, total distraction and you know something? What i thought was interesting is that it’s list it was instead of being specific social websites to social networking, it categorizes things as time wasting websites and the number third number three, cnn dot com es o that right number twenty nine percent think i’m going to go to cnn because i want to just, like, chat with my friends, you know, like the way they kind of think about facebook being used that way, but for so many organizations, regardless of what your industry is staying on top of websites like cnn or other breaking news sources means your organization commend the the one that has the very first public statement about it. That student in connecticut this morning, as another elementary school, to be able to respond right away or, you know, whatever the kind of crisis our emergency communications may be, staying on top of, really, what we have as a objective world now, riel time, news and information means that organizations can get ahead of their competitors sabat and speak and be the one with the first announcement or be the ones that have the resources that the other news stations there now looking for etcetera, you know, again, it’s just a different way of working and not necessarily time wasting, you know, okay, andi also for our listeners, they’re they’re spending more time in the social networks because, well, i’d like to think in part because you and i talk about that, and we encourage people to use twitter and lengthen and facebook to the extent that it’s appropriate for them and, you know, all the things that we’ve talked about, everybody wasn’t everybody shouldn’t be jumping in, you know, you and i have been through that, and we’ll continue to teo explain it. No, yeah, i mean, i know organization, nonprofit organizations where a team, you know, a subset of the staff actually used private, you know, totally private facebook groups as the place where they are kind of doing teamviewer based product project management, you know, being able to say what’s going on every day and reporting to each other, etcetera, because it’s a tool that all of the people on that team are familiar with, they know how to use it, they like that email notifications in the back and forth. So instead of adopting a whole different project management tool that would be outside of any other tool there there regularly using, just use the facebook group and again, so that means they have facebook open all day, but they’re not necessarily just again, you know, posting cat videos to their friends facebook pages there, they’re using it for real time team communication. Okay, we’re gonna leave that there wanted to get your opinion on it. One thing i’ll close with is that the average college student spends three hours a day checking social sites, but what they don’t compare that is, too, the average number of hours a day that the the college students spend having sex buy-in i object that they left that out? I mean, i was a monk in college, but but there are lots of people spending a lot more than three hours a day at least having sex either with somebody or or alone, which for some people that’s a favorite weii just have a minute before a break. Amy sample ward, let’s see, we want to talk about our our engagement strategy, but really just have a minute or so we’re talking about goals. Do you have some congee? Just tease a little bit? How do you how do you start to set goals? And then you and i have a lot more time after the break. Sure, i mean first, if we’re going to a break, then i encourage everybody to go look upon their organization’s website and see what your mission statement and you actually have a theory of change, or if you don’t know what, that is just used the commercial break the good little theory of change opportunity, or pull up your organization’s active strategic plan, because that is really where you start when you’re going to create gold that apply to your social media, even though people would think they’re not, you know that high up and organizations chart of some sort. But really, you do start all the way your mission, or your strategic plan, or your theory of change. Okay, theory of change, or your strategic plan or your mission. You have homework for the break, and when we return, amy and i will keep talking about getting engaged online. Talking alternative radio twenty four hours a day. 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Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stopped by one of our public classes, or get your human resource is in touch with us. The website is improving communications, dot com, that’s, improving communications, dot com, improve your professional environment, be more effective, be happier, and make more money improving communications. That’s the answer. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back. I’ve got to send live listener love before we continue with with amy, i’m going to send it to our foreign listeners first this time. Mexico. We can’t tell which city, but we’re in mexico. Welcome chung ching, china. Wuhan, china. Tokyo and fukuoka, japan. Seoul, korea. And curry, korea all live listener love going out tio are asian and mexican listeners, and we’ll get to the u s shortly. All right, amy, why is the right place to start with your strategic plan or your mission, or your your change theory? Well, in theory, not nothing that you are doing in your organization regardless of what department you’re in or what your job title is, nothing should should be extraneous from meeting your mission. The whole purpose of all of your staff, the reason that you have different departments, all of it should be to the end of meeting your mission, and when we that social media up as something that’s outside of that normal plan, then we’ve already set it up for first of all, other staff cannot really support it or, you know, to not have leadership for the board buy-in and that work because they don’t see it directly connected to the mission because it isn’t. But secondly, it also means that whoever it is that taft with that work isn’t able to set goals in the same kind of way, they don’t even see their own, you know, purpose for work as contributing to the organization in the same way. So not only do other people not buy-in and support it, but then the person that’s doing it themselves doesn’t see how they fit so outside of even what you do with the work, just setting up the contacts for that person and why they’re doing their job. You know, you either have an opportunity there for success or failure before you even start engaging. So so starting with your mission statement, you know, from there, you just work backwards look for the aspects of your mission that are focus on action and interaction, and then look for the parts that are social, the things that your community is able to contribute, too, and not just the aspects of your mission that, you know, require your staff policy maker or something. So so look for the opportunity where the community can be in and then require interaction, and then that’s where you actually set the gold specific to your social media or your community department now way learned a couple of weeks ago when you were on the last time that you have a real affinity for alligators. Actually, you’re a little scared of algiers, so we’re going to use save the alligators as our example eyes are hypothetical charity, okay, terrific, because because i know that’s something that you could buy into easily, of course, and also want listeners to know that this siri’s on getting engaged began october fifth if you want to catch the first part of it, and the second part was november sixteenth. So if we have our charities, objective is to save the alligators may be in the florida everglades, so not not worldwide, but just in florida in the everglades. There’s there’s terrific opportunity for outsiders to contribute to that in terms of awareness, maybe political advocacy, things like that, right? Okay, on dh and an organization, you know, or this organization that you and i have now founded called save the alligators provoc we probably have some sort of strategic plan or or we’re going to the whether we call it that or not, or something like a theory of change, which is more broad and says, this is how we see our mission coming, coming to fruition that says, you know, we see a few different ways that we’re going to save the alligators first is in the policy that support seven, and this is the kind of policy we’re going to work for it and the next is, you know, and this is where we’re going to create educational programs, so the public is no latto you’re scared of alligators or something, you know, so far down the line like that, you were goingto bucket out how we’re going to do this work, and from there we could say, oh, great, so there’s there’s a policy component of our of our mission? Well, in order for anyone to support a policy, they need to know about it. So a portion of the person’s job, the energy in our social media, they’re going to have a whole bucket, a goal of oppcoll and metrics and and work that’s focused on letting people know what that public policy proposal is understanding what it means getting. Involved probably recruited in their stories to help, you know the organizations public policy statement today if you can have community members saying, yes, we love our alligators, and this is, you know, how we’ve seen are so on the area destroyed and now hurting the alligators, i realized that all of this example shows how little i really know about alligators. Well, then, that’s a part of this person’s job and it’s no longer just yet tweet all the time about how we have a policy recommendation, but it’s so much more tangible because it helped change people’s minds about the policy recruit stories about this policy, etcetera, you know? So so you can translate directly from that mission all the way down to the buckets of actual content you’re posting every week. Okay? And how about some of the some of the advocacy, too? We want maybe people to write letters to editors and to bloggers we want to have people call or otherwise contact their state representatives things and so there’s a way we have our calls to action like we talked about last week, last month, exactly like last way said, you can’t just create a twitter account and start asking everybody to retweet you and take all of your calls action. But once you build up that community and you started building trust and engaging with people, then you can use the social tools to identify who those bloggers are that everybody listens to and reach out to them and say, great will you write the first the letter again showing that that you recognize them at the champion and influence there in the community? Will you write the first a letter and then other people will want to follow and participate, etcetera? Okay, okay, this is a good cause. And i appreciate that you want to be the co founder it’s a big step for you. That’s. A big step for you. All right. S o we’re so we clearly need to be, as you said, mission focused. Otherwise, there’s not going to be the support and the understanding of why were even engaged online. Why we even doing anything online before we moved to metrics? Anything more that you want to say about about creating the goals? No. I mean, i think, you know, a lot of people feel like well, you know we don’t have ah brand new strategic plan or we don’t have things laid out like this, but i really just i mean, we just showed with this very sophisticated organization that tony and i have just created called save the alligators, it really is that easy to move from a really high level, lofty mission statement, tangible work in in social engagements. So regardless of what your mission statement is or how it’s set up now, i really encourage all organizations to start from that place and don’t feel like, well, you are the organization that can you really can. And i just like that. If there’s ever than a challenge to why do we devote resource is it could be just a two person or three person shot, but why are we spending time on twitter and facebook? Because it’s a direct thes three threes direct correlations to our mission here, we’re trying to get join with advocacy. We’re trying to get awareness we’re trying to get public policy change, and this is how our social social engagement strategy supports each of those elements of our mission, right? Exactly, which is so much more empowering to that that person, but also to the whole organization, they can now translate for themselves how the person working in public policy can work with the person that’s doing the online engagement, and they could work together and not just, you know, separately in their own jobs, they could see how both of them need each other internally as well. Okay, let’s, move, teo metrics way want to start to measure these things? That’s that’s a substantial criticism of social networking that it’s not measurable. How do we know whether we’re succeeding, which we’ll get to, but but that’s what? You want to dispel all that? Right? Because it is measurable. Exactly. I mean, when you you know, a lot of organizations it’s really easy to track certain numbers because the different platform’s show them to you very prominently you goto a facebook page and now the really prominent number of how many people have liked that page well for you, almost every organization i’ve ever met that number isn’t the crucial number that you care about on your facebook page because if you have a thousand people that have become a fan of your page but none of them ever comment. Or share or even read what you post there, it might as well be xero people that like your page because no one would know. So making sure that that you go beyond just those really easy numbers toe look at, like, how many people are following you on twitter or whatever? And again, go back to those schools if we’re talking about state of the alligators, and we know that advocacy is a really important part and people actually taking that action way contract that let’s say, we want to see how many people yet wrote the letter, but how many people shared the letter of someone else, you know, way down that prominent blogger and asked them to write up a love letter to the very first letter, how many people commented on the letter that they wrote, so it doesn’t even have to be your facebook page, but but how many people are engaging with the advocacy appeals, whether you posted them or they’re the appeal you know, in your network, and that goes to all kinds of things, so not just you know how many people are liking or commenting on that letter, but how many? People have retweeted it how many people signed up on your website to stay in the loop on what’s going on on that advocacy appeal? So making sure that even though we’re thinking about this social engagement work as social media, quote unquote ah lot of these metrics don’t stay in that silo of facebook. If you’re doing a really great job on facebook, engaging people around an appeal, you also want to be just a the same time tracking how many people clicked to your website and signed up for the email to stay in the loop or how many people come from facebook to your website. And how long did they stay on the website? You know, looking at that that full circle from your your quote unquote home base, your website or your campaign page to social media and then teo material like emails or videos where it would be something there just consuming and back again. So how is that whole, you know, three part triangle connected and staying engaged throughout? Okay, how do we know what Numbers 22 start with if it’s a number of people who go overto comment on the on the letter. That was written over on the bloggers site let that was posted. How do we know what kinds of numbers to begin with? I mean, some some of the most basic that that all organizations can at least start tracking now to see if they know where they want to go next. What they’re tracking is so be tools specific as necessary. So was twitter, for example, you don’t just want to say how many people retweeted us this week. You want to say how many people retweeted our post that had a lincoln? Um, and how many p people retreated our posts that didn’t have a link, because as you you know, set yourself up to separate that content, you’re better able tto learn from the data, if you see after three weeks of tracking that you have fifty retweets every you know for posts that don’t have a link and you have to re tweets for your post that have a link. Well, that’s your community saying please stop posting links to your website. We just want to talk teo on twitter of or the invert you see, everyone wants to be sharing those links to your policy. Documents, but no one is retweeting you when you’re just sharing information, we’ll make sure that your frequently not always but frequently posting with the link so separate out the data as best you can, so that when you’re tracking it, you’re able tto learn from it and take action on it. And so that was a twitter example, but facebook another place where you can easily separate things out. Is it something that you posted because it had a photo or a video? Or was it something that was just a language or even just taxed? And how? How does your community respond to those things? So look at how many people viewed at term people commented how people shared it on dh then we can talk about more of the measuring and processes in a minute, but basically the best thing you could do is just to start tracking don’t say, well, we don’t have certain things in place yet or we haven’t finished creating this really great profile photos were not really using that page yet. You doesn’t matter just start tracking now because you’re not going to be able to make those informed decisions about what. To try next, or what kind of content to start creating until you’ve at least started tracking some things so you could say, gosh, no one interacts with our videos on facebook, let’s not invest in creating another video right now today, let’s try something else instead of feeling like you have to get all of that set up ahead of time. I mean, i just wanna let you know we’ll talk about measuring success next time we’ll have, we’ll have well haven’t get engaged part for because the metrics this metric section is really important. What about the the metrics that facebook gives you, like free, post like reach on a number of people who viewed and we have just like a minute and a half or so left are those are those of value? Yes, they really can be as far as measuring kinds of your post against each other so that you can say, you know, gosh, this one reached a whole lot more people than the one we posted yesterday. But there are so many variables to that built into facebook’s system, but also into you know, what day of the week was it and what? Time of the day wasn’t and did a lot of people like it right away, and so that then translated it, showing up in all of those people new season, then all of their friends interacting with it, you know? So there are so many variables in there that it’s hard to look at, it is just a static number, you know, a magical silver bullet of a data point, but it is helpful when you do sit down tto look between posts and say, gosh, what made this one reach so many more people? Well, then you can you don’t just say, well, i guess this post is a lot better, but it gives you the opportunity to say, this is the one that reached the most what was going on here that was different. Was it in a different time of day? What is it at, you know, a different day of the week, etcetera, okay? And you and use that information. But, you know, different organizations really focus in on different metrics, so some organizations rely on the talking about facebook metric and not because it’s better or worse than anything else, but they just picked it. And said, we’re just going to stick with it so that we’re sticking with one metric for now, others, they’re looking at reach, another aspect that impacts all of that facebook data. Is it you didn’t invest any money in promoting your post, we have to leave it there. We’re going to continue this subject next time amy is on show way will have her back. I wasn’t sure, but since she’s talking she’s talking about no, of course, we’ll have get engaged part for in january in january, amy alligator, that’s, right, save the alligators, you confined amy at her blawg, amy, sample, ward, dot or ge, and on twitter she’s at amy r s ward. Ah, that’s it at me, rs word. Amy, i hope you have productive meetings in portland. Thank you so much, all right, thank you. I hope you’ll be back in the studio in january. I certainly, well, excellent. Right now we’ll take a break, and when we come back, it’s, tony’s, take two, and then gene takagi and emily chan are legal contributors on dutiful documentation. Stay with me. They didn’t think that shooting getting, thinking, you’re listening to the talking, alternate network, get anything. Cubine hi, i’m donna and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream are show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life. We’ll answer your questions on divorce, family court, co parenting, personal development, new relationships, blending families and more dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever join us every monday, starting september tenth at ten a m on talking alternative dot com are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications? Then come to the double diamond wellness center and learn how our natural methods can help you too? He’ll call us now at two one two seven to one eight one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way look forward to serving you! You’re listening to the talking alternative network. Duitz lively conversation. Top trends, sound advice, that’s. Tony martignetti, yeah, that’s. Tony martignetti non-profit radio. And i’m travis frazier from united way of new york city, and i’m michelle walls from the us fund for unicef. Durney welcome back live listener love here in the u s lawyer, california port, ellen, new york, new york, new york, liquid new jersey and new bern, north carolina there’s more those air are so far live listener love to those listening here in the united states. My block this week is cause marketing guidance from the new york attorney general cause marketing is when you team up with a company so that you raise money and they either sell stuff or they enhance their reputation or their image because they’re affiliated with your charity on dh there’s a lot of blurriness around this because a lot of people don’t really know how much money actually goes to the charity or how it’s determined how much is going to go. So the new york attorney general had some guidance five recommendations nufer i’ll just mention two of them here explain exactly what’s being donated. A lot of times you’ll see advertisements will say net proceeds to the charity we’ll net net of what? How do they define proceeds? Also after the campaign? Tell us all how much was raised. People want to know what the impact was, did they? Did they? Make a difference for you. So those are two of the five recommendations from the new york attorney general there’s more on my blogged at tony martignetti dot com the post is called cause marketing guidance from the new york attorney general, and i’m still asking for your help so many listeners. I’d be grateful if you’d rate and review the show in itunes rating is one to five stars you started our page on itunes, which you’ll find at non-profit radio dot net, or you could just search and then click view in itunes and itunes will open up and you’ll see a place for ratings and reviews. So it’s just a couple of clicks, i’d be grateful if you’d rate the show and write a short review and you do that night tunes and i’m very grateful for that. Thank you. And that is tony’s. Take two for friday, december fourteenth, the fifty first show of the year. Joining me now from san francisco. Jean takagi he’s, the principal of neo the non-profit and exempt organizations law group and he had it’s the popular non-profit law blogged dot com on twitter he is at gi tak g ta. K and also emily chan, who is an attorney at neo-sage principal contributor to the non-profit law block she’s the american bar association’s twenty twelve outstanding young non-profit lawyer, which is now coming to an end. I don’t know what she’s going to do in twenty thirteen shut the rest on morals from from the previous year, but so far that today that title’s title remains and you can follow emily on twitter at emily chan, jean and emily welcome hi, tony. Happy holidays. Hello. Thank you, emily. What you gonna do in twenty thirteen? You know, i’m not think reminding thinking about that. I’ll have to say she was last. Year’s american bar association. Outstanding. Young non-profit lawyer it’s it’s. Not the same laurel resting it’s. No. Good. We’re here to talk about documentation. How to get the right documentation and acknowledgements to your donors. But first, how to know what date the gift should be dated. Your your acknowledgement certainly has to have the date of gift gene let’s. Start with you. If if if a gift is a sent by mail us mail. What? What date do we does? The charity use for the date of gift? Well, the charity is probably going to use the postmark days, but the actual date that the don’t i get to take the deduction is the day that the donor dropped that envelope with a check in the mail box. So if it gets postmark the next day or january first, which is the next day, if they do dropped it off in december, thirty person gets post by january second. Donors have to form the charity that dropped it off. Oh, my gosh. Okay, gene, can you speak a little louder? Great. Uh, gene, can you speak a little louder for us? Yeah, absolutely. Tony so great question donors goingto take the deduction on the date. They drop it in the mailbox. But make sure that the charity knows that otherwise the charity’s gonna use the postmark date on the envelope on those could be different. That’s true. It’s. Okay, all right. And this becomes important as we’re talking about december thirty first versus january first or second when the when the gift is actually well, wouldn’t be open to probably january first. But it’s actually received and opened in the office january second or third. This becomes important. For those who wait till the last minute. Jean what about if it’s not received us mail, but it’s received by fedex because the person waited till the last minute or some other overnight service. Another great quest? Tony, don’t send last minute charitable donations through fedex if you’re trying to get a deduction in two thousand twelve because then that the charitable contribution will be deemed given when the fedex arrived and was received by the charity’s avectra steve january second that’s going to count of the two thousand thirteen death. Better to drop it in the mail that i sent it fedex on december thirty. Okay, excellent, excellent advice. And, of course, if gift his hand delivered, if somebody comes to your office, then that would be the day they handed over to you that’s. Right. Ok. Credit card donation. Same way is the day that that credit card is process. So the day that you give it, uh, okay. Well, wait now. Credit card processing, the date you you do the form online might not be the date that it actually gets to the gets to the charity and process. So how does that work? Well, it will be the day that it’s processed by the credit card companies. So it will usually be instantaneous. Okay. And would you use the date on your statement then? As the as the right date of gift watch? The donor’s probably gonna deduct it on the date that they made that charge. So yes, if they’ve got a receipt for it on december thirty first. That’s, the date you it might be different from the bank statement dated the bank takes a delay in processing. Take your receipt if you make that charitable contribution. Okay. You mean the credit card credit card receipt? Yeah. Okay. Okay. Emily let’s. Turn to you. Now, we now we’ve figured out how to know what date to put for the for the gift date. Let’s. Start with gifts of of cash. How do we appropriately acknowledge those for our donors? So, you and tony, tony, you and jane have already talked about some of the ways that you do. This is the donor. For example, looking at your bank records were having some kind of receipt that maybe automatically prints out. But when we start looking at gifts over two hundred fifty dollars, it’s important that the substantiation you have is something that actually comes from the organization. Um, and this is an irs rules, so again, default attacks mary-jo have a receipt for everything that you’re going to deduct, but when you’re looking at something over two hundred and fifty dollars, you need to make sure that the organization gives you some kind of written substantiation if you plan to take that deduction. And the funny part of this rule is that generally speaking, the organization isn’t required. Give that to you so again, as the donor is good to be informed of what you need and same thing with an organization and know what the donor needs, that you have good donorsearch right on dso our listeners are mostly the charities, so so over two hundred fifty dollars, they’re required to send an acknowledgement. No, they’re not required to something unknown judgment, but the donor is required to have one so it’s good donorsearch to put something in place for the organisation, that you’re able to issue out those in a timely manner and also with the most efficiency from the organization’s perspective, and the substantiation should say, you know what? You would expect, like, the amount of the contribution, but as well as whether that dahna received anything in return for the contribution. And if they did, how much they received a return. Okay, and we’ll get to that shortly. But also the date of the gift, right? You have to tell them, is not sufficient to just date your letter, but you have to give the date of the gift correct and it’s important to give that substantiation in what they consider a contemporaneous manner, which means before the end of the year of when the donor would make that deduction basically. Okay. Okay. Before so it before the end of twenty. Thirteen. You mean when they would claim the deduction? Is that what you mean? Right? Right. Okay. But of course, you want to do it before then, because there probably going to be filing their taxes by april fifteenth or october at the latest. Okay. All right. So now i wanna make sure i didn’t confuse listener. So two hundred fifty dollars, what’s the what’s, the what’s. The rule around two hundred fifty dollars, for two hundred fifty dollars, or more. The donor’s required to have a written substantiation from the organization the caveat here that was generally speaking, an organization isn’t required to issue one on we’ll get you an exception like he said in the seconds, but this is really important for organizations. No, not just look at what they’re required to do, but what would be a best practice to do, and it is the best practice as far as your donor issue, those, uh, received for them so that what your donor isn’t going to come back and say, hey, i tried to take the deduction that you never gave me this acknowledgement, and now i’m upset will never don’t you again, right? And of course, the really best wayto be thankful for gift and to express that is tio acknowledge every gift, even if it’s only five dollars? Yes, we would say so, but i don’t know that especially have it’s the hyre amount it’s even more important, we would say, because of this extra requirement from the irs. Okay, let’s, go teo publicly traded stock, and we’re not going toe listeners. We’re not going to talk about, um, privately held stock in privately held companies because it becomes very difficult of value. And things like that. But emily for a publicly traded stock first let’s define that. What do we mean by publicly traded? So this would begin stock that’s being treated openly on the market right now. So you would be able to look at the stock market and figure out how much it’s trading for at any given day or time. All right. And how do we acknowledge that kind of a gift? So this would be assuming that the organization is going teo, liquidate this right away, meaning that they’re also going to sell it. You’re going to treat it just like another contribution again? That could be tax deductible. So the organization is going to want to know again. Asshole of the donor. How much? That doctor’s words on the day that it’s given to the date of the gift. And basically the way that you do that. If you look at what it’s being chased out the high in the low and you take the average okay, excellent. Some people there’s some confusion. Sometimes people think it’s the value that the stock closed at on the day of the transfer. But that’s not right, it’s that average that you just explained if i can jump in it’s important to realize, though, that that’s going to be the donor’s responsibility to figure out what the deduction amount is. And the charity is giving those numbers just a matter of convenience for the donor and the donor’s tax advisor. So should there be some little caveat in your letter that says we’re not providing tax advice in giving you the value or what? What? We estimate the value of your deduction to be, i think that’s great advice, tony, to just say that caesar for internal gift recognition purposes, and to please seek guidance from your tax or financial advisor regarding the deductibility of your gift. Okay, gene let’s, stay with you. We have just a minute before a break so let’s, you know what? Let’s, just take our break and we’ll make a clean cut and, well, gene and emily and i will continue talking about documentation for quid pro quo gifts. What happens when you get a little thing back or something big back? And how do you value those things? Stay with us. Dafs you’re listening to the talking alternative network. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Oppcoll have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. Welcome back to tony martignetti non-profit radio. Okay, let’s, gene let’s, talk a little about when someone gets something in exchange and let’s start small. Suppose you make a gift and you get back a mug or a pen or a t shirt. Kind of what generally, the rule is if the gift for the contribution or payment that is being made by the donor is more than seventy five dollars, and you’re getting something back in return of value, then the charity has got to give you some sort of written disclosure that indicates the value of the item is given in return. But if it’s a token, ida, um, then there may be no need to do that, so token item might be okay. And what is a token is actually kind of defined, um, by the amount it is, it could be a low cost item. Or it could be an item that has the organisation’s name on it on. And if it’s a low enough value than that that’s going to be okay. And so the dollar figures i’m goingto let emily provided it doesn’t come off the top of my head. But it’s the low. Cost article, i think, is nine seventy with the organisation’s name or logo and if it’s not with the organisation’s name or logo, if the mug is less than two percent the lesser of two percent of the donation or ninety seven dollars, then you don’t have to give that written disclosures statement that says the amount of the value of the item given back to the donor return. Okay, that’s, a that’s? A lot to unpack, but listeners could go back and play that play that part back-up emily does does jean have? The number is correct. Okay, okay, now, gene, that was if the if the donation is more than seventy five dollars, if the donation is less than seventy five dollars, then you don’t have the charity need not disclose what was given in return. Is that is that right? Yet although it’s going to be a good idea for the charity to do so anyway, because the donor can only deduct the amount of the payments that is actually a charitable contributions so other than for those token token items, then something for the charity to indicate. So even if he gave a fifty dollars, gift to charity. And you got twenty five dollars, back. That charity should indicate what that amount given back. Okay, so, so sort of similar to what we talked about before it’s. Just it’s. Good practice to just do it all the time. Uh, disclosed what was received all the time. Okay. Plus, i just got makes it easier for your for your gift processing people. Teo did not have different rules. Just do it all the same way each time. Yeah. And note that this comes up all the time when charity’s hold their holiday party events and copied the chicken dinner with the ticket. Um, so the chicken dinner given back is a benefit that probably is more than the token benefit or the low cost benefit. So that’s going to be something that the charity will want to get back into receipt? The whole ticket may not be deductible, but a portion, maybe. Okay. And what? What about the silent auction items that you have? You have advice around those two? Yeah. Now, that gets to be a very tricky area. Because when you received ah non-cash contribution from a donor, the charity not goingto value that so. If somebody gives you a expensive vase and they say, you know, this is our donation to you, the cherry has no responsibility and is not in the business of appraising that for the donor. The donor is gonna have to do that themselves begat the deduction. But the charity will give back a receipt stating that a description of the items given, however, the big exception is if now the charity goes ahead and take that vase and puts it into a silent auction. And somebody bids sport let’s say somebody bid five hundred dollars for that body, right? The charity has got a responsibility to let the donor or the person paying for the box know what portion is a donation. And what portion is really the value of that vase? Uh, that they’re actually making just a strict payment for quid pro quo. Because it’s part sale and part gift and only the gift portion is deductible. Okay. And how are we going, teo? Value that? Yeah. Really tricky it it depends upon the item. So you know, if it’s super expensive than the charity, may have to get an appraiser to do that, otherwise they might. Look into, you know, being if it’s a fairly modest item, you may just look on ebay or craigslist that used and try to figure it out, but you don’t have to use reasonable method based, but, you know, pop your resources and the valley of the gift. Okay, emily let’s, go teo volunteering if someone’s instead of instead of making cash gift or stock if they’re spending their time with the organization, what what does the charity have a responsibility to? Teo teo, disclose that or acknowledge it in a certain way. And what can the donor deduct? I’m not necessarily so. The thing about volunteer services that the individual volunteering not deduct. I got the value of that volunteer time. So let’s say it’s the equivalent to paying, you know, twenty dollars per hour for your bookkeeper or something like that. You’re you’re volunteering the service, an organization that not deductible. But what could be deductible are the expenses that are incurred that are related to the volunteer services. So what say the cost of gas to get to the non-profits a place of business in order to do the financial services for them? Okay, we really have to leave it there. We just have a brief moment. Emily there’s a couple of publications that are valuable for for charities to figure this stuff out. What? What are those? Please? So there’s, the irs publication seventeen. Seventy one that’s. A really easy to read pamphlet. There’s also an irs publication. Five twenty six, which is a more comprehensive guide on charitable contributions and anything that’s tricky, like art or vehicles. There are special irish publications for that as well. So i would look for that specifically. Okay. And you’ll find the pubs on iris dot. Gov. Yes, that’s correct. Okay, we have to leave it there. I want to thank. Jean takagi and emily chan are regular legal contributors from the non-profit exempt organizations. Law group. You confined them both at non-profit law blawg dot com happy holidays to both of you. Thanks very much. Thank you. My pleasure, aunt. Of course. Also, my thanks to amy sample ward next week. Robert egger, ceo of sea forward that’s the letter c. He and i are going to talk about how to get political candidates to add non-profit issues to their platforms and how to endorse the candidates. Who? Do and scott koegler will be with me, our regular tech contributor and the editor of non-profit technology news. You can hardly navigate the social way without smacking your head into tony martignetti non-profit radio. We’re on facebook, youtube, twitter linked in four, square all those places and if i can urge you to go to itunes again, i’d be grateful if you would rate and review the show there wishing you good luck the way performers do around the world. We’re still in poland where where i’m wishing you poem ania nuke breaking of the legs again a z i told you last week, that’s plural so both both legs gotta go wishing you for ah for the time till we get another country inn poem ania nuke our creative producer is claire meyerhoff. Sam lever, which is our line producer, shows social media is by regina walton of organic social media, the remote producer of tony martignetti non-profit radio is john federico of the new rules. I hope you’ll be with me next friday went to two p m eastern on talking alternative broadcasting at talking alternative dot com. Out! I didn’t think that shooting. Good ending. You’re listening to the talking alternate network. E-giving take it cubine hi, i’m donna and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream are show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life. We’ll answer your questions on divorce, family court, co parenting, personal development, new relationships, blending families and more dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever join us every monday, starting september tenth at ten a m on talking alternative dot com are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications? Then come to the double diamond wellness center and learn how our natural methods can help you too? He’ll call us now at to one to seven to one eight one eight three that’s two one two seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com we look forward to serving you. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting are you fed up with talking points? Rhetoric everywhere you turn left or right spin ideology no reality, in fact, its ideology over in tow. No more it’s time for action. Join me. Larry shot a neo-sage tuesday nights nine to eleven easter for the isaac tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s provocative talk for the realist and the skeptic who wants a go what’s really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me. Very sharp. Your neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s ivory tower radio dot com everytime was a great place to visit for both entertainment and education listening. Tuesday nights, nine to eleven. It will make you smarter. Talking dot com. Hyre

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100: The 100th Show! It’s All Social Media – Tony Martignetti Nonprofit Radio

Posted on July 15, 2012 by Nonprofit Radio

Tony’s guests this week:

Amy Sample Ward, membership director at Nonprofit Technology Network (NTEN) and contributor to Stanford Social Innovation Review

Scott Koegler, editor of Nonprofit Technology News

Gene Takagi & Emily Chan of the Nonprofit & Exempt Organizations Law Group

Maria Semple, The Prospect Finder, consultant in prospect research and author of “Panning for Gold: Find Your Best Donor Prospects Now”

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Hello and welcome to tony martignetti it’s show number one hundred high fives and knuckle bumps. It’s show number one hundred and welcome. This is big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio your aptly named host. What a coincidence that i found this show on july of two thousand ten two years ago show number one hundred today i do hope that you’re with me last week, it would cause me great vengeance and furious anger if i were to learn that you missed automated accounting with aaron schmid he’s, the chief product officer, billhighway and he thinks about a lot a lot about accounting, so you don’t have to. He had ways to improve reporting, automate and integrate accounting with your bank and online engagement to action at the fund-raising day twenty twelve conference, we were a media sponsor on the exhibit floor, interviewing speakers, and one of those was j frost, ceo of fund-raising info dot com. He talked with me about moving people from engagement online to giving online how to convert your social media friends into donors this week. It’s all social media for show number one hundred amy sample ward is a social media scientist that’s my title she’s very modest. I described that title to her she’s membership director at non-profit technology network and ten and a contributor to the stanford social innovation review. We’ve opened it up to listeners and she’s going to take all the questions that you sent in, and all our regular monthly contributors will be with us will dish on social media in the law for prospect research and in technology you know who they are. Our legal team. Jing takagi and emily chan from san francisco, the non-profit and exempt organizations law group maria simple, the prospect finder, our contributor on prospect research from new jersey and from north carolina, say but keller will be with us he’s, our technology contributor and the editor of non-profit technology news on tony’s take too. I’m going to be giving away t shirt and sunglasses for podcast listeners because this is show number one hundred use hashtag non-profit radio to join the conversation with us on twitter. Amy sample ward is monitoring it sam, the producer is monitoring, and lynette singleton, our georgia fan club president and frequent assiduous live twitter she’s live tweeting. The show today lynette is at s c g four the number four non-profits and the hashtag is non-profit radio the show is sponsored by lap fund-raising l a lap of fund-raising dot com and i’m very grateful for their support. We have our first contest right now. A few minutes ago, i said great vengeance and furious anger. What movie is that from? Not the bible it’s in the bible, but that’s not what we’re looking for looking for the movie that that lines from you will win a copy of managing technology to meet your mission. A strategic guide for non-profit leaders donated by n ten amy, thank you very much. If you put the answer to that question, what movie was that line from on twitter right now? Make sure you use the hashtag non-profit radio what movie is that line from great vengeance and furious anger? You will win, you’ll be our first winner right now. We take a two minute break and when we return it’s all social media stay with me and amy co-branding dick dick tooting getting ding, ding, ding ding you’re listening to the talking alternate network get anything? Cubine hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific the guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna you’re listening to the talking alternative network. Lively conversation. Top trends, sound advice, that’s. Tony martignetti, yeah, that’s. Tony martignetti non-profit radio. And i’m travis frazier from united way of new york city, and i’m michelle walls from the us fund for unicef. Welcome back, we still need our first contest winner, great vengeance and furious anger. What movie is that from? Posted on twitter? Use the hashtag non-profit radio and with a copy of a book look donated by and ten the non-profit technology network. The book is managing technology to meet your mission welcome palo alto welcome, san francisco welcome, san jose, all in california! Welcome, california listeners right now. Very pleased to have with me for the hundredth show. Amy sample ward amy is membership director at non-profit technology network and ten, which you’ll find it in ten dot org’s and a contributor to stanford social innovation review her block is amy sample, ward dot or ge and she’s at amy rs ward on twitter she’s, co author of social by social a handbook on using social technologies for social impact social by social dot com is where you’ll find that book, and any profits from that book will be used to support projects which promote the use of new technologies for social good. Amy sample ward welcome to the show. Thank you for having me. It’s. A great pleasure to have you in the studio for show number one. Hundred any profits from the book are going to be given to support projects that used that promote the use of new technologies for social good. But i thought profit and greed drove are our economy what’s the social good? Well, when it comes to the book, it was a commission book by nesta who is an innovation thunder in the uk. So they commissioned us to write it. We don’t make any profit off of it in that way. And then the funds that come from the book just get put back into the innovation fund that nestor manages all for social good. Yes. And of course, i was being sarcastic or not. Of course, not all agreed. Not not most. Not all. Not entirely. We have our first question from you came from our first winner because she posted a question on the linked in group. Mary lynn holland has one an hour of consulting from me, even during registration or planned giving. Congratulations, mary lynn holland and her question. She has two questions for you. What’s. The biggest mistake that you see small non-profits making in social media. Well, there are lots of mistakes, but i would say the biggest mistake that kind of encompasses all those little things that trip up small organizations is trying to spread themselves too thin thinking, oh my gosh, you know, all these other organizations air on, they’ve got a profile on every platform they’ve got, you know, all these photos and videos and everything going on, and they think they have to do the same thing, but they don’t have the capacity to maintain all those profiles. So unless you actually have the staff time and the content, tio keep all those different profiles alive and actually have something going on there and can go in and interact with the community that’s there just don’t put the profile up on that platform, you know, just be very specific about what you what capacity you really have so that you don’t spread yourself too thin, and then people find your profile and it looks like a ghost town, and then you’re always apologizing for sorry we haven’t been here exactly, exactly one of the survey questions we asked in advance was, which social media channels do you wish your organization used or used better? And it’s pretty scattered across blogging and podcasting but facebook is kind of a large one, almost almost fifty six percent said facebook they wish they were doing something or more with facebook, and the largest was youtube. Two thirds of the people who serve we serve surveyed i wish they were doing mohr with youtube, but your point is you just you can’t keep up with the joneses necessarily, right? You can’t be on every single platform if you especially if you’re a small organization, but i think the survey showed, you know, that most people responding that they wish they were doing more with youtube and i think that’s because we see so many great videos but aren’t necessarily like high production value videos, and so then you get that feeling of, like, man, i could have made that video, why didn’t i think of it are right and, you know, so i think that there are a lot of those feelings to have seen other people succeed in thinking, gosh, it doesn’t look that hard. White why didn’t i do that? We have to take a break. Amy sample ward, of course, stays with me, and when we return, we’re going continue with social. Media. And we’ll have another contest. Stay with us. Talking alternative radio twenty four hours a day. Hi, i’m donna and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream. Our show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life will answer your questions on divorce, family court, co parenting, personal development, new relationships, blending families and more dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever join us every monday, starting september tenth at ten a m on talking alternative dot com are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over intellect, no more it’s time for action. Join me, larry shop a neo-sage tuesday nights nine to eleven easter for the isaac tower radio broke in the ivory tower will discuss what’s important to you society, politics, business it’s, provocative talk for the realist and the skeptic who want to know what’s really going on? What does it mean? What can be done about it? So gain special access to the ivory tower listen to me, larry. Sure you’re neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details that’s, ivory tower radio dot com e every time i was a great place to visit for both entertainment and education listening tuesday nights nine to eleven it will make you smarter money time, happiness, success where’s your breakthrough? Join me, nora simpson, as i bring you re a world tools for combining financial smarts with spiritual purpose. As a consultant to ceos, i’ve helped produce clear, measurable financial results while expanding integrity, passion and joy share my journey as we apply the science of achievement and the art of fulfillment to create breakthroughs for people across the world. The people of creation nation listen to nora simpson’s creation nation fridays at twelve noon eastern on talking alternative dot com hey, hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com i’m leslie goldman with the us fund for unicef and i’m casey rotter with us fun for unison you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Welcome back, it’s. Sure. Number one hundred twenty martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. We have a caller on the break. We gotta call r steven perrotto. I know you. Welcome. I know you do what’s up. I was calling to brad schnoll age. Do on your hundredth show. Thankyou. All your friends that beautiful. Thank you very much. Future funds is a company that i do some work with and four. And we do great work with clients, don’t we? I think we do. I know. I think we do. You think we do too well, that’s. Good. Okay. Thank you, steve. Thanks very much for calling in, man. Thank you. Another hundred. Thank you. All right. And we had some with some nice things. Said on on other social media. I had someone who wished us wish us very well on the someone was just very well on the linked in group and ah, bunch of good, well wishes on my email list. And if you want to get on that weekly email lorts find out who the guest is going to be. You could do that on the show’s facebook page. We had a listener, tom l from california, and we’ve a bunch of listeners live from california right now, tom says. I was at the south rim of the grand canyon yesterday already to tune in on your on your broadcast. I thought it sounded fun tow listen while being in this remote spot, unfortunately, just a little too remote and no signal, so i did the next best thing and listen to a pre recorded podcast that i had downloaded for this trip and brought with me. Listen, tom ellen, california, thank you on the edge of the on the edge of the grand canyon. Amy it’s incredible where people are listening technology, it reaches everywhere, staggering, so question number two from maryland, holland, who asked fromthe linked in group and one hour of consulting from me, she asks what’s the biggest misconception non-profits have about social media well following on kind of from that previous question, you know, i think that a lot of small non-profits think, oh, this will be our magical cure all potion of technology, you know, we won’t have to do those email alerts anymore, and we won’t have to really send out your end appeal because, well, just tweet it or we’ll just posted on our facebook page, but it’s, just one channel and you need to be, you know, maintaining your engagement, your strategy across all those channels you still need to use email still need to use your whether it’s, direct mail or phone, whatever you are doing in your organization and social media, just another component on dove course face-to-face exact don’t want to ignore face-to-face meetings, right and social media’s great for face-to-face riel world offline things because people that are there khun just amplify what’s going on can post pictures in real time. Khun, you know, stream of video, khun send out tweets and so all those that aren’t there, maybe aren’t in that city couldn’t come whatever khun still follow along and it’s great for community building around your organization because so many more people feel like they knew what happened and they were a part of it, okay? And people are doing that for us right now, exactly, people a re tweeting, tweeting and retweeting and one of the survey questions we asked is whether your community engagement strategy includes social media and hundred percent did. Say yes. So everybody’s, everybody who surveyed eyes doing it. But we don’t want it to be a substitute for exactly. Of course. Of course. Okay, let’s. See, um let’s go. We have ah, contest winner maria? Yeah, maria simple. Oh, i should have said affiliates and friends and employees of non-profit rate or not eligible, but i didn’t say that maria simple winds absolutely correct. Great vengeance and furious anger is from pulp fiction, of course. And i believe that maria simple is the first person teo to answer that on twitter. But but i have to make important qualification. All results must be sifted through our social media manager, regina walton of organic social media. So preliminarily, maria simple is the winner, but that is subject to change based on heimans on findings by our social media manager, regina walton. Okay, um, we have another question this one is from twitter. Came from matt morgan and he’s at morgan m o r e m o r g a g n on twitter. Advanced question. What are the must have social media platforms? Let’s take that part first cause he asked reports what the one of them must have. Social media platforms well, i wish that he was tweeting along because i just have a question back for him and that’s, who are the people in his community and what air his goals for them if you if you have people in your community that are really into maybe you’re an organization that works with wildlife refuges and they love nature, well, they probably really like taking photos of nature, and that means, you know, the kinds of platforms that you want to prioritize your time on are ones where people are sharing photos, so maybe flicker facebook, et cetera. But if you have a community that works largely offline and very locally, then you’re going to want to pick platforms that aren’t necessarily for sharing out broadcasting tons of stuff, but or maybe facilitating those people, you know, sharing knowledge just within the group. So it really depends on what your goals are and who the people are that you’re even trying to engage you now. This is why i w social media scientist, because i think the average person would’ve said what’s, the what of the must have social media platform there were said, facebook looking and youtube but it’s not it’s, a much more sophisticated answer than that it depends what your goals are exactly exactly, and we’re trying to reach okay, and matt also asks from twitter how is the best way to measure twitter impact so back to that goals question, even though it’s specific to twitter, you know why’re you using twitter? Are you an organization that’s using it to really get a lot of information and knowledge out there? Maybe your think tank and you just want to make sure lots of people are using your research in your data? Well, then you’re going to want to maybe prioritized metrics around retweets and how many people have, you know, shared a linker clicked on a link that you’ve tweeted because that shows your knowledge is getting out there, but if you’re using it just for building connections and you really want people to engage with you, well, then the retweets air just sending more people away. You want to count those replies and people asking questions to you so you know the way you measure twitter impact isn’t universal for everyone, it really depends on why’re you even using that platform, have another contest, and this one is to win and ten sunglasses on and a copy of the book donated buy-in ten the future of non-profits innovate and thrive in the digital digital age zoho dave neff who’s in ten member okay, dave, next book can be yours along with sun glasses to wear while you’re reading it. Although they’re probably egyptian, we’re not giving prescription sunglasses, all right? Well, if you wear contacts, then you can wear the sunglasses while you’re reading eyes. The treasure hunt there’s a treasure hunt i had the founder of a worldwide social network as a guest twice it’s a very top of my network, everybody knows this network. One of the interviews is on our youtube channel, which israel tony martignetti some dude in boston took. Tony martignetti so my neck, my youtube channel, israel. Tony martignetti what is the name of the founder of the worldwide very well known social network that i had as a guest? Twice, you’ll find one of those interviews on a video on the youtube channel real tony martignetti answer on the youtube channel put a comment on the youtube channel, um and name him and you will. Win the sunglasses and the book. Okay, let’s. See who else we got? We got baldwin, new york. Welcome, atlanta, georgia that’s. Probably the net singleton, our master and assiduous tweeter. Welcome atlanta. We also have ah, north carolina. What was that town in north carolina? Sam, i missed it. Newport, newport, north carolina. Welcome. I love our live listeners. L three’s love live listeners. Wei, have another question for you from this one’s from peter heller also came to the linked in group peter heller. I’m wondering if any research has been done on how much of a capital campaign can be raised via social media. I believe social media is vital for non-profits, but the sexiness of it distracts from the eighty twenty role, which is eighty per cent of your gifts will come from twenty percent of your donors. You aren’t going to get your top gifts from via the internet, but you will get smaller gifts and lots of visibility. So basically asking, is there any research on how much of a campaign comes from social media have any insight into that? I don’t know if there’s research about the whole campaign because for a lot of the people that are doing this research and benchmarking there, the people either process anders or facilitating the online donation, and so they don’t know the rest of the story. They don’t have access to the organization’s data to know what else they were raising. They only know the data of the online portion, but there’s definitely benchmarks around that, and one that is, you know, has been done. You’re over a year is from blackbaud and the chronicle of philanthropy just is a heads up, i don’t know spoiler there, maybe i’m not supposed to say, but i would keep an eye out there because they’re going to be doing summarily good stuff with online fund-raising data very soon just to help keep those benchmarks out there, okay, but i would go to blackbaud and get there. They’re online donation research and you can see the average gifts, eyes, you know, it has been increasing and things like that, okay, i would also add for peter’s question that the the social media e-giving is probably going to be at the base of the of the fund-raising pyramid, the campaign pyramid where the base is all the smaller gift. We typically say it might take hundreds or thousands of small gif ts and typically, that’s. The gift giving that’s online is fifty twenty five, one hundred dollars. You know, in that vicinity and those air in a capital campaign of ah, even just a smaller campaign of two hundred fifty thousand dollars, or half a million dollars. You do need lots of those smaller gift, right and that’s, where social media would would probably be counted in that in a campaign. Exactly. Thank you. Let’s. See what we should do. What with that way have just three minutes. Is that we’re here? Oh, we have. Ah, scott, koegler is on the line. Oh, scotty kegs on here. Tony scott. Koegler is our regular technology contributor and the editor of non-profit technology news. And he is with us for a few minutes. Scott, how you doing? I’m doing great. How you congratulations, by the way. Thank you very, very much. You have a little social media topic for us today. What you gonna do? We’re gonna tease us with. Yeah, actually, it is a teaser because we’ll talk about this next week, but, uh, analytics. I mean, i heard part of the conversation about how do you know what you’re getting from? Your from your social media efforts and that that kind of goes to return on investment, you know, why would you actually spend time and money pursuing social media, right? How do you know what you’re getting from it? Okay. And that’s kind of been a perennial issue with just, you know, making those kind of decisions. So what do you have for us? Yeah. There’s. A lot of platforms out there. I know of three that are kind of my top of mind there’s hoot suite, which is a combination of free and paid for depending on the level of the analysis you want to do, uh, there’s, another one called market metoo sweet, which is kind of a new one. And it’s got a fairly unique approach to enable that was market me sweet market metoo assume suite is s u i t it is confectioner sweet. Okay, right. And the other one, which is maybe a cut above those two is something called radiant six. Maybe i am six. Okay. And that’s now a sales force dot com company. And they’ve got very interesting approach. They actually allow you to find the people that are talking about the things that you want on whatever platform there using whether it’s, a lichten group or yahoo group or twitter or facebook, or any of those and actually all at the same time, and then initiate conversations on the platforms that they’re using it’s really unique. And then they got all kinds of reporting stuff. Okay, um amy, do you have? Do you know any of those? You know, those sites or or? Any others that are useful for analysis of how you’re succeeding? Yeah, there’s, there’s tons of of platforms like that, you know, that range from frito all the money in the world that you want to invest in being able to track and report everything. I always recommend the organization’s start with a free version, no matter what, because until you’re tracking something you don’t know what’s worth investing in on dh you, khun get very sidetracked by all the shiny, shiny toys that are out there. I’ve used most of them, or at least tried them out. One thing that i do like about radiant six so that’s on the spend your side of what scott just shared. One thing that i do like about radiant six is that it has some tracking for the whole conversation. So you can say, you know, if you are using twitter, for example, to really grow your brand and change people’s ideas by getting your data and your knowledge out there, then knowing what percentage of the conversation on that topic you are a part of that’s. Incredible. Okay, thank you. Okay, scott. Cool. Everybody agrees. Excellent. And i know scott, you have to go. You coming down for a few minutes? Indeed, we are going to record next week, but that show that where scott and i will go into more detail on the analytics that’ll be the august third show. But he and i will be doing that next week. Scottie, thank you very much for calling in. Thanks, tony. Congratulations again and talk with you. Thank you very much. Thanks, buddy. Bye bye. Okay. Um, let’s see what we could do right before a break. Maybe another let’s. See another treasure hunt. Maybe we have two minutes before breaks. And so, uh, okay, perfect. So we’ll have another treasure hunt on the block. I have had a ceo of a popular charity rating organization on the show. This is a treasure hunt on the block. His last name is berger what’s his organization. Post your answer on the facebook page to win a copy of open community. A little book of big ideas for associations navigating the social web. So again, had the ceo of a popular charity rating organization on the show search my blog’s for his last name, which is burger and tell me what? His organization is and post the answer on the facebook page, and you’ll get the book for matty. Grant is also an antenna member. This incredible amy knows all these authors, really, i have to keep. I need better social social circles. I hang out with you more right now, we’re going to take a break. Amy sample ward, fortunately, can stay with us the whole show. Grateful for that. And and also after this break, we’ll have tony’s take, too. I’ll have another contest, and you’ll be maria semple with with about us and also jean takagi and emily chan. And again, any stays with us, so and i hope you do, too. Talking alternative radio twenty four hours a day. Hi, this is nancy taito from speaks. Been radio speaks. Been. Radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit. You hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. Money, time, happiness, success, where’s, your breakthrough. Join me, nora simpson, as i bring you real world tools for combining financial smarts with spiritual purpose. As a consultant to ceos, i’ve helped produce clear, measurable financial results while expanding integrity, passion and joy. Share my journey as we apply the science of achievement and the art of fulfillment to create breakthroughs for people across the world. The people of creation nation listen to nora simpson’s creation nation. Fridays at twelve noon eastern on talking alternative dot com geever. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com if you have big ideas and an average budget tune, tony martignetti non-profit radio we dio i’m jonah helper nari team in co founders of next-gen charity. Welcome back to the one hundred show who it’s time for tony’s take two at roughly thirty two minutes into the hour, my voice is cracked like i’m like fourteen years old. Welcome, georgie city, newjersey! Welcome live listener judges, teenagers, that’s my dad’s birthplace it was greenville hospital in the greenville section of jersey city, and my grand parents used to live on mcadoo have in jersey city. So welcome jersey city on tony steak to right now, i first want to be very careful to say thank you for everybody who has been listening to the show. There wouldn’t have been one hundred shows i would not have been doing this for two years if nobody was listening. A podcast that nobody listens to is ah diary it’s under lock and key or what good is it so very grateful? I’m very grateful for lots of listeners, lots of support followers on all our different social media channels of the show. Thank you very much and a special shout out for a podcast. Listeners there are over a thousand of them, and right now i have a contest for podcast listeners. So live listeners, you’re welcome to listen. Don’t don’t don’t shut away, but this one is for podcast listeners. They’re going to win an intent t shirt and a pair of sunglasses, but after the podcast is posted and regina walton knows exactly the moment and second that the podcast goes live. And after that time, the first person who tweets the phrase non-profit radio has over one thousand podcast listeners, we’ll win the end ten t shirt and pair of sunglasses, so podcast listeners. After you’ve heard that podcast, go to twitter, use the hashtag non-profit radio and tweet the phrase non-profit radio has over one thousand podcast listeners, and i’ll leave it to your discretion when you where you want to put a comma in the one thousand that’s up to you, my blog’s, as always, is tony martignetti dot com and that’s, where you will find information about today’s show and that’s, where we’ll be posting lots of contest winners next week. We’ll have the contest winners posted on my blogged at tony martignetti dot com, and that is tony’s take two for friday, july thirteenth, twenty eighth show of the year. Right now we have lots of contributors with us, maria simple is on the line. How are you, maria? Great. How are you doing? Very well, thank you. Marie is the prospect. Find her she’s an experienced trainer and speaker on prospect research. Her website is the prospect finder dot com her book is panning for gold. Find your best donor prospects now and on twitter she is at maria simple. Welcome, maria. Thanks, tony. And congratulations. Thank you very much. I know you and you and amy and i are going to talk about email and online strategies, so we’re going to get to that that connection very soon. But let’s bring in gene and emily to what the heck gene and emily how you doing? We’re doing great many congratulations on your hundreds. Thank you, emily. Are you there or is genius speaking? Speaking speaking for you today i’m here okay. Jean takagi is the principle of dio the non-profit exempt organizations law group in san francisco. He had it. The popular blogger at non-profit law blawg dot com and he’s at g tak gt a k on twitter emily chan is an attorney at neo-sage principal contributor to that non-profit law blogged and on twitter she is at emily. Chan, welcome again. So and you guys were going to talk about who owns your twitter account? That’s? Really interesting. But let’s see let’s, start with maria and maria. You have some advice around coordinating email and social media channels. Yeah. That’s right. Tony, really? Email marketing is no longer just about sending out email blast because it’s all very share a bill now. So the beauty of it is you can take the communications and leverage them much further. Both us, the sender, but also the person receiving it can go ahead and forward the communications on their social media platform. Okay, forwarding. So is this done with a simple links in an email? Yeah, usually it’s done with that share, that social share bar that we’re also accustomed to seeing now that also it already has a little icons embedded into it. Okay, but certainly they can take the girl and cut and pasted in as well if they prefer to do it that way. But those social share buttons really make it great to be ableto take your communication and leverage it further. I mean, what what’s your vice around coordinating email with your social network channels. Yeah, we try to do that, i’ve seen organizations actually see big upticks because they see, you know, a message go out and then a coordinated message asking what people thought of it or if there was a video embedded or photo, you know, an action that they can then say, hey, look at all the people signing that petition or whatever, but another form of engagement that i’ve seen, especially small organizations that, you know, maybe have to staff or say three staff are not paid, you know, like just a volunteer organization used tools, you know, they don’t like that very first question getting spread too thin, they know they have email addresses, they’re not going to worry about facebook, so they really want to make those emails really good. Andi, i’ve seen people use a tool called group fine that allows your email toe actually be kind of alive, so i’ll send out an e mail to everybody, and i say, you know, we’re looking for your feedback about this event, you know, what day do you want it? And then who would you like is the speaker? You can embed those questions in the email and when people respond and you open your email, you see their responses live in your ok so people can see written out answers from other people in the community, etcetera. So you can literally start a conversation in an email because everyone is opening that email and seeing it and that’s why it was called group find group, vine group find like a great plan. Great. Fine group. Fine. Okay, maria, what what else did you want to share with us? You know, i wanted to share also that there is a site called nutshell mail dot com for those small organizations that are thinking, well, how do we begin? Teo, monitor the conversations that are going on elsewhere. You can actually set up an account with nutshell mail, i believe it’s free and you can have the three e mails sent you. However often you want throughout the day. So let’s say you’re interested in monitoring your e mail your social media communications and mentioned at the beginning of the day and toward the end of the day, not shell male will actually send you an email. Recai recapping all of social media that has been going on or you actually designate you’re interested in monitoring face focus your monitoring, lengthen or twitter. You designate which ones you’re interested in getting the communications about. And maria is nutshell male free. I believe so. Yes, it is. Okay. She says yes. Maria says yes. So yes. Okay. Excellent. Excellent. Maria way. Want to leave us with one other tip before we have to move? Teo jean emily a little bit. Yeah, i think one other site that i might like. Just drop and leave with you it’s something called social quick starter dot com and it’ll give you some additional ideas about how to leverage your email communications into social media. Okay, would you be good enough? Teo? Post these on the facebook page on the linked in group. Sure. All these free resource is. Thank you. I always appreciate you doing that. Thank you. Um, on dh, you’re welcome to stay if you want, you hang on the phone. Maria, can you cure? Okay. Excellent. But let’s, uh, let’s. Go to jean and emily and there’s some recent controversy around a case that involves whether the issue is whether a person on employee or the employer owns the twitter account after the employee leaves who’s going to who’s goingto give the fax an overview of the case familiar gene, go ahead either one okay, not go there. There was a case recently and arises because many of us are mixing our work and personal lives so much and i think that’s especially true when we’re using social media. Andi so for people who are on twitter on by all of us, i think are on twitter now we put in our personal statements as well, lazar our word promotional statements and do some branding for our companies and for our selves personally. So there was a recent case, probably the most well known that was filed in july of last year involving phone dog and an employee who’s named noah kravitz. Kravitz was using a twitter account that had phone dog is part of the twitter handle phone dog noah okay, promote the company and crab it’s left the employment, kept the twitter account and changed the handle to noah kravitz, his name but by that time, he’d accumulated over seventeen thousand twitter followers um, and months later, phone dogs decided to sue because they wanted the account in the followers, you know, suing for damages, they figured out that each follower was worth two dollars and fifty cents per month for eight months, and that ended up being three hundred forty thousand dollars in that complaint timesthe seventeen thousand followers that’s interesting that any idea how they came up with two dollars and fifty cents per month for ah is the value of a twitter follower? Well, that i think if i’m following you, i’m worth much more than that i’m worth, i don’t know fifteen or twenty dollars a month surely that’s definitely the big issue, and it may be a way that each organization values its prospects on customer list, but that’s that’s sort of each organizations proprietary information. I’m not sure exactly how they came up with that and that’s definitely one of the issues. Okay, i’m going to just ask amy, just this is a little date. Well, it’s an interesting issue. Yeah, but i know and we’ll go deeper in the law. But, amy, any sense of value, any reason research on how how twitter accounts value their followers in really indulgence sense? I don’t know, i mean organizations do it in different ways, in this case, it’s. Very different than, like many non-profits that aren’t tracking the our ally of anything or anyone. So they actually have the math, you know, to to do the calculation. But i think that for most organizations, their primary use of twitter was just the community building and never asking for anything you know, fund-raising wise not doing appeals. They’re not even doing customer service for other fund related work, but in litigation, as jean points out, there has to be shevawn cause of action and also damages. If you’re angry at somebody but you weren’t injured or damaged by it, then there’s no recompense in law. Anyway, you might get an apology, but so that’s how they valued. Ok, jean little digression. Sorry. Yeah, so well, that’s the basic issue and and of course, been final by finalized yet, so they’re still going into settlement agreements, and we’re going to learn from this, but we think this is going to blow up and be more pervasive because there are a lot of issues involved where employers are just not making clear who owns the account that out that and that creates, you know, potentially triable issues i have i’m sorry, i have a survey question and emily, this will probably leading to some of your advice around this. Do you have a written policy on use of social media accounts by employees? And about fifty six percent of people said yes at about forty five percent, forty four percent said no. So let’s, sort of close to a half don’t have a written policy. Emily, i’m sure there’s advice that involves written policies, of course, absolutely. With any policy, i think it’s important to think about what you’re actually trying to address. So even if half of the survey respondents have a policy, is it actually addressing the questions that are coming up in cases like phone dog versus kravitz? You know you may have policies about what can be put a on the twitter account, like what kind of content you’re supposed to push out. But did you actually address, you know, who owns the account, who maybe account, and you have guidelines for howto relinquish that account when that the employment end. So these are all the kind of questions that organization should be thinking about when they’re creating these policies. Now that these cases, they’re coming up, okay, and we just have a minute before a break. One more piece of advice. Teo, help stave off these these issues. I think just making any step in the right direction, you know, it’s hard to do a comprehensive policy, but to just tackle one question out of time, i think you can really help the organization in the long term just to say, you know, the employer owns the account and you give it up end. Making that clear is something that i think probably a lot of organizations i haven’t done yet. I haven’t thought about it, okay, you’ll stay with us. Of course, i like i love the name of that case phone dog versus kravitz. I don’t know if he’s related to lenny kravitz or i think of mrs kravitz from bewitched. Those of you remember that show, mrs kravitz, i believe, was the neighbor. I don’t know if noah is a descendant of any of them. We’re going to take a break and when we return, maria semple stays with us and jean takagi in emily chan and amy sample ward and i hope you two. You’re listening to the talking alternative network. 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Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. How’s your game. Want to improve your performance, focus and motivation than you need? Aspire, athletic consulting, stop second guessing yourself. Move your game to the next level, bring back the fun of the sport, help your child build confidence and self esteem through sports. Contact dale it aspire, athletic consulting for a free fifteen minute power session to get unstuck. Today, your greatest athletic performance is just a phone call away at eight a one six zero four zero two nine four or visit aspire consulting. Dot vp web motivational coaching for athletic excellence aspire to greatness. Talking. I’m can burger of charity navigator. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Welcome back to the one hundred show that last love, amy’s little move that last drop where someone is that’s called a drop when someone is endorsing the show. That’s a pretty significant clue to one of our current contests. I have to leave it there. Amy, i want to ask you how, and ten manages ownership of social media properties and three organizations, all about social media. You’re all doing lots of things. How does how does that organization manage this? Sure. So we definitely do have a policy in place and it’s part of our employee handbook that everyone has to sign. So we know you at least pretended to write it. Did you mean emily chan, right? That policy for you? She did not. They did not. Well, it’s probably substandard, but haven’t i? I’m happy to say it some standard until they look it over, but we that the inten organizational account and ten org on twitter is the only one that is thie official voice event ten and we have policies in place that say who can have admin access to that? You know who khun tweet from the account when what kinds of things? You tweet, but then we also have some guidelines and parameters for using your own account and that we’re totally fine if you want to have your own twitter account and not be associated with antenna and never talk about us, etcetera. That’s truly finds your personal account, but if you do want to tweet about and tens work or in support of intent or anything like that, then we want to make sure that you say that you are an ant in employee in the bio so that if if, say, someone asked a question and you respond from your personal account and not the official account, they know it really was legitimate, you know, information that they were getting back, and it wasn’t just some random person trying to say this is how to use the site or something. So we want to make sure that it’s, transparent and clear in your profile, but we don’t own that profile. We don’t own. We don’t try and measure or anything, even those personal accounts, and then when you leave, well, then we ask, obviously, that you take the reference that urine and an employee out of your bio, but that’s it, it’s still your it’s your own account. Okay, jean, how does that sound to you? Well, we love and ten. And so you know in-kind well, okay, that okay, their policies, they’re probably pretty strong. And that sounds like that. Sounds like great. Those sound like great guidelines. And maybe one cautionary note. If you don’t do something like that. And you’ve got an employee that’s tweeting on a quasi work accountant starts to endorse a political candidate in this election year. You could get into a lot of trouble for your organization. Election hearing. We talked with her. Yes. You and i and emily talked a lot about that in a previous show. Election hearing and political advocacy. Okay. We definitely like to encourage people to vote, but we do not tell them who to vote for. But so what would happen then, jean if if amy on her on her on a personal account, that does say that she’s within ten started to endorse a candidate, what would happen? Well, those those words could get attributed, teo. Antenna if it’s an antenna owned, account controlled account and then that’s just a safety organization, it endorsed the candidates themselves, which is a violation of five twenty three and potentially jeopardised the five oh, one seat to exempt status of the organizations why you gotta do take steps to make sure that that doesn’t okay? And i guess, emily, that should be a part of your your polyp written policy, yeah, absolutely a cz much of the organization and its best interests, khun document that it’s doing its part to take care of its responsibility that’ll be helpful. So in the employee handbook saying, you know, if you do put that urine and an employee like you should know that is a five, a one tree organization, we can’t make these kind of statement was we can’t expect organizations to monitor all of their employees accounts, and then if the employer does become aware of something that happened, you know, documenting the steps you took to make sure that it wasn’t attributed to the organization, like having asking the person, maybe tio put something on their account to make sure that it shows that it’s their personal account i’m or even just as the organization with the accounts, you’re in control of making sure that you’re putting the information out there like that, we do not monitor employee account, okay, amy’s doing a lot of nodding. So i just i mean, generally that’s the way in ten manages things. Yes, yeah, okay, um, let me ask you, we just have about two minutes left. Can’t noncompete and non solicitation agreements be valuable in this? Also, jean. Yes, absolutely. So if somebody doesn’t, uh, have has a personal, own email account or started sorry social media accounts like a twitter account and brings it to the organization’s main competitors when they switch firms and that’s going to be a problem if they bring all the followers over oh, run so absolutely having a non compete but use traditional non compete agreement. But make sure that they reflect that there’s social media properties as well. That may be involved, i think it’s really important? Yes. Because in this phone dog case, noah just noah kravitz left the employment, but he didn’t go to a competitors, but yeah. Interesting. If if you go over to a competitive right. Absolutely. Yeah, very good. Let’s. See, i guess we should probably say goodbye, maria. Simple. You’re still there. I know i am. Um, let me give you one shot. Is there anything? Is there any more sight? One more site. You want a name in our last minute? Since we haven’t talked to you for a few minutes. Oh, boy. Uh, gosh. There’s so many great ones out there. One mashable dot com. Okay, mashable i love just kind of keeping. Track of what mashable is talking about in all things. Social media and always come up with some interesting ideas after i read one of their articles. Okay. And that’s. A very well known block. Jamie, you follow that also. Develop mashable. Okay, maria simple. Thank you very much, maria. Simple. Of course, the prospect. Find her. You’ll find her at the prospect finder. Dot com. Thanks for being on maria. Thank you. Congrats again. Thank you very much. Gene and emily at neo non-profit exempt organizations law group in san francisco. The block is no non-profit law blogged dotcom. Thank you very much. Both for being on. Thank you so much, tony. Congratulations. Thanks, gene. Thank you. Thank you, emily. Thanks for helping talk to you next month. Amy let’s. See in wrap up one thing that you want, teo leave listeners with about social media that we haven’t said that’s sabelo in, like, twenty seconds zoho i would say give tools a try on your own if you want. If you think that they could be used for your organization before you try and set up the organizational account, so you give yourself a chance to figure out. How it really works, what things you like about it, etcetera, before you set up that organizational profile and start directing people there and then realize, oh, actually, this is broken or whatever, you know, work those kings out on a personal account first amy sample warders, membership director and ten non-profit technology network, which you’ll find it, and ten and t e n dot or ge and a contributor to stanford social innovation review her block is amy sample ward dot org’s amy, thanks so much for being a good yeah. Thank you for having me. Congratulations. Thank you very much. Real pleasure. Next week, we start to move to show number two hundred. Trim tab marketing. James eaton is president and creative director of tronvig group and the metaphor of trim tab as one person who can move an entire society has professional and personal meaning for him. And he’s gonna explain how something very small can really have a big impact on your marketing and had to figure out what that small thing is. Also no more crappy corporate partnerships. Another interview from the fund-raising day conference will have two people who were speakers at fund-raising day. And they want you to take a holistic approach to your corporate relationships because your charity as real value for companies and they have a lot more to offer you than just money. We’re all over social media, you know that by now you can’t open a new tab on your browser without a head on collision with tony martignetti non-profit radio, you know, we’re on linked in, you know, we’re on facebook, you know, we’re on twitter use that hashtag non-profit radio lynette singleton, thank you very much for your live tweeting today i’m on four square! You can follow me on twitter also, and those are all the ways oh, youtube, i forgot about that itunes you want to become a podcast listener non-profit radio dot net takes you to our itunes page what does it mean when a cause long out of spotlight raises one point six million dollars in just two years, an idea grows into a powerhouse helping one hundred seventy thousand people each year, and when an agency raises three point eight million dollars in government grants in six weeks, it means lap a has done its job lap lap a lap of fund-raising dot com for your campaign grants and planning needs. Our creative producer was claire meyerhoff. Sam liebowitz is the line producer of tony martignetti non-profit radio shows. Social media is by regina walton of organic social media. Regina, thanks for all your help today, and the producer of tony martignetti non-profit radio is john federico of the new rules. I hope you will be with me next week for the one hundred first show. Tony martignetti non-profit radio, one to two p, m eastern on talking alternative broadcasting at talking alternative dot com. I didn’t think that shooting the good ending. You’re listening to the talking alternative network. Get in. Thank you. You could. Hi, this is nancy taito from speaks been radio speaks been radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. Are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping conscious people be better business people. Dahna you’re listening to talking alternative network at www dot talking alternative dot com now broadcasting twenty four hours a day. Buy-in oh, this is tony martignetti athlete named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcast are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving. Communications, dot com, that’s, improving communications, dot com, improve your professional environment, be more effective, be happier, and make more money improving communications. That’s the answer. Dahna

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071: Facebook Fundamentals & Your Fresh-Faced Website – Tony Martignetti Nonprofit Radio

Posted on December 18, 2011 by Nonprofit Radio

Tony’s guests this week:

John Haydon, principal of Inbound Zombie and co-author of “Facebook Marketing for Dummies”

Scott Koegler, editor of Nonprofit Technology News

Read and watch more on Tony’s blog: http://mpgadv.com

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Hello and welcome to tony martignetti non-profit radio i’m your aptly named host it’s friday, december sixteenth, two thousand eleven we’re here as always, talking about big non-profit ideas for the other ninety five percent. I sincerely hope you were with me last week because if you weren’t, then you missed fund-raising through your life cycle, what does fund-raising look like in the stages of a non-profits life? And how do you avoid the stagnation and decline phases? Jeff sobel principle of jeffrey sobel consulting shared his insights, and that interview was recorded at westchester a f p s national philanthropy day. You would also have missed marrying major and planned gif ts are these two compatible? What do their courtship and marriage look like? Charlie gordy, director of planned giving for harvard law school and margaret hohman principle of home and consulting, revealed how to make this a match made in heaven that was recorded at the national conference on philanthropic planning. More important than last week, you’re with me this week, you’re listening live and this week it’s facebook fundamentals john hayden principle of inbound zombie and co author of facebook marketing for dummies is well known as having simple ideas for getting the most from social media, we’re going to talk about getting your non-profit on facebook how to get started had a facebook fund-raising attracting fans, even though they may not be called that anymore technically, and integrating with your other channels also your fresh faced website are regular tech contributor and the editor of non-profit technology news, scott keggers with me and he’s going to share his thoughts on your freshened up website. When do you need to freshen up? Are you on message? True to mission? Do you have a call to action between the guests on tony’s? Take two, it is my block this week, my next-gen charity interviews part two i interviewed a stand up comic i get my face red and connecting donors to causes these air three of the twelve interviews that i did it next-gen charity conference last month and i’ll talk a little bit about those on tony’s take two, we’re live tweeting the show use hashtag non-profit radio to join the conversation on twitter. This show is supported by g grace corporate real estate services were grateful for gee graces support we take a break when we returned. My guests will be john hayden. And we’ll be talking about facebook fundamentals. So stay with me. You’re listening to the talking alternative network. Duitz are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s a lawrence h bloom two, one, two, nine, six, four, three, five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio. Joining me now is john hayden. John, how you doing? Hey, tony, how you i’m doing great, thank you. Jon is calling from cambridge, massachusetts, he’s, the principal of inbound zombie consultants in online strategy and social strategy for small and midsize non-profits that’s the audience here in the u s and canada. He’s, also co author of facebook marketing for dummies and he’s, well known for having simple ideas for getting the most from social media. John hayden, welcome to the show. Thank you for having me appreciate, oh, it’s a pleasure. Um, facebook, why should non-profits pay attention to and be on facebook? Why facebook? Well, the simple answer is that everybody’s on facebook? Okay, um, and regardless of where, you know it’s, not really about the platform it’s about where people are and as you may know and maybe some of our your listeners may know, you know, facebook has about eight hundred million active users, okay? So these are people that actually log in to facebook thirty minutes, three hours a day, they’re checking in on their iphone or ipad on browsers and support and connecting with their friends John 30 minutes 2:3 hours so even at the short end, they’re on average, people are spending a long time on this one place. Yes, exactly. Um, you know, i kind of look at it like the morning coffee routine. You know, maybe thirty years ago, people used to open up a newspaper how people open up facebook and they see they get their news. What what are my friends sharing what’s new in the world today? What’s, you know, whose birthday is it today? You know, things like that, i mean, it’s really a central part of the culture today and so non-profits, you know, just like when the television came out and certain non-profit said, while we need to start doing something for tv in the same way, they kind of need to look at where people are using social media, which is, you know, really facebook at this point. Oh, so you sort of use those anonymously, yeah, so non-profit you know, sometimes i get this question the cheese, social media so many platforms, where should i what should i do it? I said, look, if you’re not doing so. Idiot. All first of all, you know, get your website straight. You know, make sure you get that first, but don’t think about this huge social media thing just think about facebook because that’s really where you should start that’s where your constituents are gonna be guaranteed your volunteers are going to be their donor’s going to be there, not all of them granted, but you know, the majority of them on dh. You know, the fact is that eighty nine percent non-profits air now using facebook, so if you are a non-profit thinking about facebook, you kind of have to look at what your peers are doing. Well, yeah, ok on dh i pulled listeners before the show and thank you very much for for retweeting the the the short link to the pole many times appreciate that on day one of the questions was, does your non-profit have a facebook page so our audience is a little behind the national average? About seventy seven percent said yes on dh. The remainder said no, i better listen to the show so that other twenty three percent or so we’re going to try to convert them we just have about two minutes before the break, so i want to just tease a little bit. How do we just how do we just get started? Get started getting started and then we’ll be out. You and i will be able to spend a lot more time on that after the break. The best place to start is to have a plan, you know, do some research on facebook i actually website called the non-profit facebook guy dot com non-profit facebook id a lot of articles on there, but, you know, come up with a plan and really try and develop a strategy as to where facebook would fit within you’re overall marketing communications fund-raising plan and then you really want to start with a facebook page, okay? And we’ll get to the different types of pages because i know there could be some confusion around that after the break, just in a minute or so. What are the pieces of that strategy or plan? What topic areas should be in there. Okay, so the topic area would be, what are your goals? You know, specific goals? What do you want to be achieving with facebook and it again? It does help to understand what facebook is good at, what facebook is not good at, understand the kind of its role within your overall communication plan, and then the other thing is, you know, what’s going to be your content strategy, what is really unique about your organization, what gets people talking, you know, when you meet people, your supporters volunteers when you meet them and it event and you’re in coffee and bagels together, what is it that gets them really excited? And what do they like? What they like to talk about what they like to share with friends, build a content strategy around that so that you’re pushing out consistent content on facebook, which is really kind of the central central point on facebook? It’s not kind of a static web page it’s really not bad it’s more kind of a living, breathing dialogue that you’re having with your constituents is really the best way to be using a facebook page. John, we’re going to take a break and we’ll get into more detail after this break with john hayden, author co author of facebook marketing for dummies and i hope you will stay with us. I didn’t even think that shooting, getting, thinking things. You’re listening to the talking, alternative network, things, getting anything. Cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative that calm mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics. Politically expressed buy-in, montgomery, taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. If you have big ideas and an average budget, tune into the way above average. Tony martin. Any non-profit radio ideo. I’m jonah helper from next-gen charity. Buy-in welcome back. We’re talking about facebook fundamentals with john hayden and john. Before we get into more detail about getting started and the different types of facebook pages, i am dying to know why your company’s called inbound zombie. What is that? Okay, so inbound zombie. Quite honestly, i just literally came up with the name, um, and i’ve always been a fan of zombies. Just, you know, zombie movies, and what not, i find it a fascinating read books about zombies on that, and i just felt like, you know, zombie culture will probably be around for a long time. So if i come for the business name, that is current, always be current. You know, and then only after then, you know, maybe like a year later, it started having meaning to me like water, zombies, this idea that you know what i do for a non-profit is kind of create a situation where people come to them like they actually get to a point where they don’t their constituents in their volunteers let’s imagine that they’re like positive zombies that are really smart, they can’t help but come towards the organization they can’t help but be attracted to the organization three using okay, okay, as long as they’re positive zombies, not the ones that are, you know, that have the wrapping dangling off them and their bloody and their eyes were just sockets, you know, as long, it’s, not that kind. No, we’re cool, all right, positive zombies on di did see on twitter that at wild woman fundez mazarene treyz who’s been a guest on the show, she looks so it looks like she spends more like five hours on facebook, so i hope our clients are not suffering mazarene hope your client working, getting done and other important things in your life are being done and maybe just sleeping less. Than the rest of us. Okay, john, what are the different types of pages? There could be some confusion around that the type of page that a charity should set up on facebook. Okay, no that’s a great question. So, you know, common mistake that i see is that, you know, someone will say, oh, you know, i just started i started a facebook page for my non-profit and, you know, how do i get more friends? And so what happens is that sometimes an organization will actually create a facebook profile, which is for the personal use on they’ll be using that for their organization, which is basically a violation of the facebook terms and conditions a and b it’s, not the most effective type of tool to be using. So what i just mentioned, the facebook profile is really what those eight hundred million people eight hundred million facebook users, they’re all using a facebook profile, you know, you share photos with your friends, you check in to facebook places you make a status update, you connect with high school friends, that type of thing, so that’s that’s really meant for a person now, a facebook page or business page sometimes called a fan page, and some people might know it is a fan page that’s really wearing organization wants to be starting, and the best way to do this is to go to facebook dot com metoo polka dot com forward slash pages forward slash create that, not php. Yes, and then you want to pick either a local business or place or a company, organization or institution. These are two different types of facebook pages. There are six types in total, but these two really apply to non-profits a local paper place of business might be a museum that’s a that’s, a non-profit the company organization institution might be say, a foundation that is in a corporate park were really nobody visits then, so you wouldn’t want to advertise that the address and location of the business that much. But, you know, you still want to have a facebook page, so these two different types of pages, okay? And it sounds like for our audience, probably the first of those two is more appropriate. Yeah, local place of business. Um, or you either one. Okay, so what can they do on this? Well, so how do they create the fan page. What should be included in it? Okay, so when you create the fan page, i actually have some videos that you go to non-profit facebook dot com. I actually have a few video tutorials about that. But what they want to do is they want to upload a mean image. John, i’m sorry. Say that you are l one more time that people can go to for the video. Oh, sure. It’s non-profit facebook guy dot com. And then they could just kind of search for it like a little search box. Was that guy guy or guide by, like like you? Why guy? Like a man. Okay, non-profit facebook guy dot com. Okay. Thank you. Thank you. And then, you know, when you create the page, you upload a maine and the video kind of walk you through this whole thing, but you want to create. The most important thing is probably creating a welcome tab. Custom welcome. Tab. And the reason why this is important, tony, is because eventually an organization will want to promote the page, you know, through email or however they’re going to have people show up and, like page exactly. Do something on the page. They want to be able to convert the fans, okay? So when someone shows up, they were going to make a decision in less than two seconds, whether they should like that page or not. And, you know, it’s been a few studies on this, but organisations that have a welcome cab, which is basically like, and it could be an image and it’s, just kind of like a good first impression. The example that i always use his dog bless you if you go into facebook in the search dog less you, they have a great example of a welcome tab it’s, just a picture of a dog and it says, god bless you and that’s it. And then, you know, the implication is like the page, and they have well over two hundred thousand likes exactly. Yeah, and so, you know, a strategy like this is important. Welcome tab, like it’s important, because, you know, when you have people come to your page, you want to be able to convert them into a fan once they arrived it again, you have less than two seconds. So with welcome tabs will actually convert fans at a twenty five percent higher rate than the wall or the info tap because other to places that you could send new visitors okay? And that example again is dog bless you on facebook. All right, so the welcome tab is important. You’ll convert more people than rather than them coming to the wall. And we’re seeing a bunch of posts as as the first thing they land on. Is that right? Is that basically it? Exactly. Okay, okay, what else can we do? The what other features are are the tabs are there on our on our fan page? Okay, so they have, you know, they have the wall. The wall is really where all the action is going to be, and i’ll get to that in a little bit. But, you know, you have the wall. The info tab. You should fill out the basic information. Don’t go crazy about about the information tap. You really want to just include, like a link to your website so that people can click on that. Read more about your organization, but you don’t want to. You don’t need to provide every single piece of information you tend. You need to know about your organization. People simply don’t read and into a cab that much anyhow. Okay, they’re really going to be interested in what’s happening on your wall. And if they do want more than you’re giving him the link to the website or the blogged t get that additional stuff. Exactly. Exactly. Yeah. So now, as i mentioned before, you know, facebook facebook page isn’t like a static web page. Okay, what’s what’s really important? About a facebook page is actually the content that you’re that you’re consistently putting on the page. That’s really? What the point is so i often tell people, you know, don’t go crazy with trying to get you page perfect. Just get it out there and start building up a community start attracting people start having people like the paid and so forth. So when you first, you know, create a page, you literally have no one there’s no pans at all. Okay, in the same way that that welcome tab will convert a fan. Remember i mentioned, you know, the welcome tabal convert fans. Yes. The other thing you need to do is you need to kind of acquire a certain number of fans. Because when you first started page, you have xero fans, okay? And tony, i know you live in new york city, right? That’s? Correct. Okay, so, you know, it’s, a new restaurant opens up down the street and you go to that restaurant and nobody’s there that tables are empty. You probably going to be a little hesitant about going into that restaurant? Okay. Okay. So in the same way with a facebook page, you want to, you know, paige admin can actually use a function called invite friends where they can invite their personal facebook friend paige, and you can have a few different administrators on the page, and you could have saved five people who might be an admin of the page and making each asked their own personal friend network first. And where do you find where do you find this, john? Well, it’s, actually on the right hand side of a facebook page once you created okay, once you create facebook page, lincoln invite friends, okay? Okay, by the way, i do have ah restaurant in my neighborhood. It’s a chinese place. It was empty, i went in and i blew it. The food was awful. It was awful. It was a buffet. I wouldn’t touch three quarters of what was there, and then the other twenty five percent tasted bad. So wow, you’re right, c on that’s ah happened recently so you’re your zombie prognostication powers are are are strong today. I’m with john hayden and he’s, a principal inbound zombie and co author of facebook marketing for dummies can we customize tabs john? Or is it only what facebook? Makes available oh, no, you can definitely, you know, and tabs on to face facebook page, you know the welcome tab i mentioned earlier you can create, you know, like an email upton type of tab you can create petitions, you can create a lot of different types of functionality and kind of add those on to your to your facebook page and you can use, you know, if you know html and css, some listeners are very technical they’ll know how to do this, they can figure this out, but for those who aren’t really that tech savvy, which is pretty much ninety nine percent of the time prophet, you know, they might want to investigate some third party applications like there’s, a company called short stack and if you just even if you just sort search for them on facebook, just search for short stack. They have a great application to create these custom tabs, another one that i like his fan page engine fan page engine that’s a great one andan there’s, you know, there’s a bunch of other ones, but those are the ones that i that i consistently use and recommend. Okay, we’re going to move teo using facebook for fund-raising and there’s. An important distinction that you make what? Why don’t you explain what that is? Okay, so fund-raising there’s. A difference between fund-raising the relationship and fund-raising the transaction. Yeah, okay, so the transaction is actually collecting money. Exactly. Collecting the money and facebook is not so good at that. Is that? Is that right? Facebook is not the best way to collect money. Okay, but but it’s a great way to build a relationship weight exactly right. Excellent way to build relationships and nurture those relationships and file a lot of people after they donate. There was some research done by blackbaud i think about a month and a half ago that found that thirty percent of people that donate online, they actually donate through email. Okay, okay, six percent is about six percent of facebook and twitter. Okay, so if you’re a non-profit, you might say, chief, then i shouldn’t even waste my time with facebook, but the fact is, is that a lot of people, when they donate, they don’t just hear about a non-profit for the thirty first time and start donating, they need to kind of get to know the organization that relationship matures, and then eventually they might join an email list on the facebook page and then through that female relationship, then they donate. Okay, so facebook is awesome for acquiring and attracting new donors and developing the relationship with those new fans or connections into ah, donor-centric or a volunteer or whatever that relationship is going to eventually mature into. I pulled listeners again before the show, and one of the other questions was, if you have a facebook page, do you feel it adequately supports your fund-raising? And about sixty two percent i said no, and the other forty or thirty eight percent so said not sure, and nobody said yes, that they feel it adequately supports their fund-raising but there was a comment that i think is right on point with what you’re saying, and that comment was our page supports community and promoting the cause, but does not bring in dollars. Is that? Is that appropriate goal or ah, for fun for facebook? Yeah, i mean, it really is about the relationship it’s about it’s a i think i think organizations again, i think there’s kind of an over focus on like the money, the money, the money, you know? But you have to think about it for your perspective, tony, when you find out about a really cool non-profit you’re not going to donate right off the bat, you probably goingto join their email list and maybe go to a new event and then eventually you’ll donate once and then maybe you sign on as a lifer eventually, no, so facebook is the best tool for creating an enhancing relationships with constituents online because what you could do is you, khun report outcomes on your facebook page, we just we just opened up a new school in this in tanzania and it’s doing really well here’s, some pictures of our students and here’s here’s what they’re learning here’s the picture of the teacher, i mean, you could, you know, photos do really well on facebook, and the more that organization could kind of share photos on their facebook page about what they’re doing, like literally what is the impact that they’re having on the world that motivates people to donate? We have just about a minute and a half left, and we’re sort of getting to this topic so let’s deal with it directly. How do we attract people to our facebook page? Okay, great that’s an excellent question. So a few different things. I usually encourage organizations to leverage the existing their existing assets, so they may have a facebook page would say, you know, three, facebook fans, but they have an email list with three thousand subscribers, they can use that email list to kind of promote their page and then get fans that way. You really have to think about, you know, how you’re writing the email and what and the reasons why people should actually like the page. You want to create a unique situation on the facebook page that gives people a reason to actually like it and stay connected. The example that i’ve used before the m might share behind the scenes footage for kind of putting together an exhibit, so you really can’t get that anywhere else, right? Stuff you can only see if you go to the facebook page exactly. So people need a reason people are reasonable, facebook users are people and most people are reasonable. They want a reason to do something. The other thing that i usually encourage people to do is to try the facebook sponsored stories, which leverages what i would call friends networks on facebook. So if you have five hundred, fans on facebook page by taking out a facebook spot story, you could actually promote that page to the friends of those five hundred people. Okay, the average facebook user has about one hundred thirty friends, so, i mean, just do the math. You can really create a lot of exposure for the page and then collect a lot of fans that way. John, we have to leave it there. Thank you very much for being a guest. Great. Thank you, tony. My pleasure, john hayden. Principle of inbound zombie and co author of facebook marketing for dummies, where you obviously find a lot more ideas. We’ve only had twenty five minutes or so to explore jonah real pleasure. Thank you again, thanks. After the break, it’s, tony’s, take two and then scott koegler with your fresh faced website, so stay with me. You’re listening to the talking alternative network. Kayman are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics. Politically expressed buy-in, montgomery, taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com if dahna welcome back to big non-profit ideas for the other ninety five percent it’s roughly thirty two minutes into the hour, which means it’s time for tony’s take two this week. My block post is my next-gen charity interviews part two dahna the show was a media sponsor for this outstanding, really invigorating conference just last month here in new york city, and i got to interview twelve of the speakers at the conference, and i’ve been releasing them three per week, and this is Numbers 4:5 6 so this week there are hi def videos of my interviews with wally collins he’s the author of you never know book of encouragements and he’s a stand up comic and he wants you to live a regret lous life sharon abbott and i talked about positive communication techniques and she actually read my face to determine my communication preferences she looked at the space between my eyebrows and she looked at my upper lip and made some conclusions and i think she was pretty accurate actually on dh then charles best talked about how to connect donors with causes that they are supporting charles best is the ceo of donors choose dot or ge and that’s a sight where classroom teachers post their needs and donors from around the world support those needs, and charles explained how the site connects people from around the world with causes that they may most likely we’ll never physically see, but they’re supporting from a distance. That’s all on my blogged this week at m p g a d v dot com, you’ll find links tau video interviews of each of those three and that is tony’s take two for friday, december sixteenth. Scott koegler are you there? I am here. Tony, how are you? I knew you were because our technology and our producer is outstanding. Scott is our regular tech contributor. He’s with me every month. He’s, the editor of non-profit technology news, which you’ll find at n p tech news. Dot com and we’re talking this week about your fresh faced website. Welcome back, scott. Thank you, tony. Good to be here, it’s. Good to have you. When? When is the right time to freshen up the charity website? You know that’s a great topic, it’s one that i think people would prefer not to address. Because if you look around you see most websites and it’s not just limited to non-profits, but pretty much lots of websites him to not change over time. And that’s that’s a problem. So the answer to your question is, um, probably every day. I probably, you know, okay. All right, well, that’s, because so many sights now are blog’s, right? And that’s exactly the case. Um, people people will come to a website in order to find information. And if they’ve already found the information that’s there, uh, why should they come back? Yeah, so so that’s. Why so many sites are blobs on that’s? Why having a continuous stream of content updates? Um, you know, stuff, no new things to read is important and that’s exactly what john hayden said in the first half of the show about the facebook page. It has to be current relevant, interesting talk about the things that your constituents find exciting so it’s the same with the website it is a lot of a lot of webs are actually the containers for the contents that get published facebook and email newsletters and all those other things on that, you know, that keeps the contents still available for people to see. It also, uh, feeds the search engines. I think we also, since these are charitable works and organizations, we want to make sure that the website is aligned with their mission. Right? Good point and, uh, visions do change over time, especially those who have specific projects that come and go. So they may have won initiative that they’re focusing on for a month or a year, or whatever the period of time is. And hopefully they they succeed in fulfilling that particular initiative and kind of move on. So right, you need to update that. So there’s all these reasons, tio, come back, how do we get people to go? No, if maybe just, you know, for a first time, or if they haven’t been around for awhile. How do we how do we get the word out about the site with a classic way? Of course, email newsletters some kind of announcement that says something has changed, or here’s an update on where we noticed you haven’t been here in a while if you have a pretty good social media presence, whether that’s, facebook, twitter, google, plus or whatever you’re you’re social network media is it’s good with good thing to post updates out there, but i would always coordinate that with the content on the site and some kind of an email presents, okay? And you have some suggestions around getting people teo to sign up for for those email lists using your site exactly. And again, you know, when we say sight, i guess i’m also talking about social media whenever you have an opportunity in social media or on the website or, well, not an e mail, because that presupposes there already subscribe, but certainly use a sign up but on the website little box that allows folks to enter their email address and request to sign up for announcements for email newsletters for whatever it is that you may want to submit to them and you could do the same thing on facebook pages. I haven’t really dove it does that’s, right? We’re dove dived. You haven’t been into it much. Yeah, i haven’t looked much at the at the twitter, where they called the organization pages now organization pages, okay, but with facebook and google it’s entirely possible to put links on those pages that will lead people that are interacting, interacting with the organization there, back to your website to sign up for newsletter updates. Okay, are these the splashes that you see, like you go to some sites and ah, window opens automatically, which you can either fill out or clothes if you want to go right to the site, but is that we’re talking about it’s? Ah, sort that splash page, splash, window opens and sign up there? Well, that’s, one way to do it. Some people get pretty annoyed at that kind of thing, so i’m i’m not particularly advocate of of those things in your face, but depends on your constituency and the people you were looking for. Some people and some or some sets of folks bill, mind that are actually react positively to it. So i would say it’s a situational kind of thing. Okay, on def. It’s not that. How do you do it? So that’s? Prominent. I would put the sign up box on every page so that even a folks are reading a particular article. They’ve moved to another page. That somewhere on there, prominent on the generally on the left, the right hand side of the content. There’s a box. So sign up for our newsletter. Well, whatever your messages that you want them to do and it’s just, you know, eventually it’s something that they get used to seeing. No. And, you know, getting used to saying it is a good thing in the bad thing both because see it too often you kind of it disappears now. So is there enough is their technology that would would know when someone comes to a page? If if they’re part of the email list? I guess not. Right? Um, it was pretty complex. I would just as soon. Put it there, chances are you already have some content, some some items along the left hand or right sides of your content, then maybe advertising or updates, whatever on your website. So having an extra box? Well, that’s a newsletter sign up really? All that truce? Um, okay, and to coordinate a bit with my first guest, john hayden. What about incorporating into the website embedding into the web site the one, those facebook windows where it has the number of likes and somebody khun like right from there? What were your thoughts around that? Absolutely. And there are so many social networks now used to be that you just put your twitter stream along the side. You can also put your facebook update, scream your ghoul composting stream, but certainly you want to include the social media connection items that would be the plus one for google, the like for facebook and the share for twitter. So you should be on every page, every particle of content and how do you actually do? That depends on the platform to using i you know, whether it’s truthful or wordpress or juma or whatever it may be, there are tools. That are available almost for free that you can add to the sight that will just automatically put those in. If you’re if you’re not the programmer that takes care of the site, you’ve asked the people that are in charge, but for them it’s a pretty simple thing. Okay, all right, so it’s very doable, alright, and so these things, they’re all should be connected, and that could be a reason toe freshen up the site like the charity might have now. Ah, google plus organization page or may have become more active on twitter than they were when they first created the website, and they haven’t made these connections between the other properties and their own site. Exactly, and updates don’t have to be huge, another on in fact, they may not need to be or shouldn’t be huge just adding those social media connectors. Maybe one thing to do in one week and adding the sign up page for the newsletter maybe done another week so that they don’t they don’t become huge tasks. They don’t overwhelm people to come back to the safe and something completely different from what they were before, right? And not only that, but within the organization, if it’s, if it’s deemed to be some huge website revision that can be off putting and just, you know, it, it goes, gets pushed away because nobody wants to deal with the vast changes that are necessary, right? Exactly. I think that’s one of the reasons i mean, i hear that a lot, you know, it’s it’s always a monumental task when someone some organization is revising their website and people talk about it like it’s a gala for fifteen hundred people that they have coming in, you know, in three days, and they feel like they’re behind on it. It’s exactly. These things could be overwhelming if your website static just lend itself to being it to display changing content, then it may be time to change the platform. There’s a lot of old html web sites out there that are not really content management systems. They’re not based on wordpress, for instance, and so maybe a time to make that plunge and that that is as you just said, that could be a significant undertaking, but we don’t want that site anymore. That just looks like reads like a brochure, you know? Like a two thousand three website, exactly, the chances are you’re not seeing it. Yep, yep, should we have scott called back in? We’re going to take a break, is breaking up a little bit, should he call back in? Dahna okay, well, no, you don’t need to call back in scott’s, not that bad. Speak up, woman. We returned from the brake, just speak a little bit louder, and scott will be with us, and i hope you will be, too. Talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program listen to my show for ideas and information to help you live a healthier life in body, mind and spirit. You’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a m eastern standard time on talking alternative dot com professionals serving community dahna hyre this is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcast are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership, customer service sales or maybe better? Writing are speaking skills. Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes, or get your human resource is in touch with us. The website is improving communications, dot com, that’s, improving communications, dot com, improve your professional environment, be more effective, be happier, and make more money improving communications, that’s the answer. Talking. Hyre lively conversation. Top trends, sound advice, that’s. Tony martignetti, yeah, that’s. Tony martignetti non-profit radio. And i’m travis frazier from united way of new york city, and i’m michelle walls from the us fund for unicef. No. Dahna and on the aptly named host of tony martignetti non-profit radio and scott koegler is the editor of non-profit technology news, and we’re talking about your fresh faced website when different in that up. Um, this is what we’re talking about. Email, how frequently is it? Ok, tio email are our list that this is surprising that of answers to that actually, johnny, you know, to do that nuclear monthly was kind of the norm and, of course, some of the something that is really coming by your budget because they’re all kinds of factors that come into play with costs of sending email newsletters. But that’s, not the question that you asked. Uh, frequency is really dependent on how frequently your topic you’re subject to your content changes and how frequently your leadership wants to hear from you way we’ve got a results of a survey that was done bye male chimp, which is a huge email provider. Yeah used that they found that email frequency as frequently as once per day. There’s not not unheard of. Now you have to understand that those kind of emails are typically the announcement. E mails like daily deal kinds of emails. So maybe a non-profit, uh, typical non-profit wouldn’t have that kind of frequency of updates, but it’s a matter of how much does the reader wants to know and help frequently? Do they want to know it? Ok, yeah, that’s interesting daily deal, of course, you know what, you’re getting there, and then obviously, they have content that changes every day, but then i think of the news sites i mean, i get daily emails from new york times and the chronicle of philanthropy, so yeah, it really does depend on what people are are expecting, i guess, right, exactly there’s also defense on allowing them to change what they get based on their desires. So someone may have signed up for daily and decided that they really don’t want to do what they want us weekly if you don’t provide an option than to change the weekly and their only option is to completely opt out, then that’s not a good thing. So you want to be able to let them choose what they want. Okay, um, how about a a call to action on your on your site? Yeah. Good point. Tony it in any site or any? Email or any news, weather or any actually any social media update. You want to have some kind of called action and whether that’s a sign up for our newsletter or get involved with thirty or, you know, talk to your friends about us, it doesn’t hurt, teo. Add something to that, i guess not every single instance of communication needs to have one, but certainly the website. If you’re looking at the front page of the website, there needs to be something on there that least requests people to take action or reminds them that they were not here. Just presenting information to you really, really want you to do something because as a nonprofit organization it’s our mission to do something, so remind them what that is, and so part of what you could be calling them to act on his become a volunteer. Sure, whatever the your current mission is, become a volunteer um, you know, become a what, whatever it is mentor um, i mean donations, obviously one of the main things that you don’t want to push too frequently, but sure do something i think is really the calm. What about staffing if this website is going to be freshened up, you know, every day or, you know, if it is going to become the block, which is the ideal, how are we going to get the these contributions on such a frequent basis that say on issue that almost every organization that updates there newsletters their websites or their social media on a frequent basis, faces and more and more, we’re seeing people, you know, go to professional sources for that let’s face it people that are running a non-profit if they’re paid staff, they have a job to do. It probably is not writing is not keeping up with social media, so finding sources for that kind of contribution become something that needs to go on, usually outside the organization, and it will be nice if those things were all free. But somewhere along the line, those things need to be paid for whether it’s in staff time where they made, you know, be not working on other tasks that they are actually being paid to do, or if it’s paying professional writers or professional people who do media updates to do that somewhere along the line, you know, somewhere along the line the money has to be spent in order to do that. We have just about a minute and a half left, and so i just want to touch on the new twitter organization pages, which you mentioned briefly up the top of the show top of the segment, but so in just a minute, we have left or so what? What what’s what’s new over a twitter i wish i could tell you more. I do know that they have organization pages, i have to assume that they’re very similar to latto facebook and email, i do know that they have one feature that i haven’t seen in other social media organization pages, and that is the ability to glue or pin a particular topic to the page. Most of the other ones you can see the page and you have the normal school of the updates that are going on, right, twitter apparently it’s it’s possible to take one piece of content and and stick it to the page with stays there, the rest of the flow of content goes on below that, but then you can change that so that becomes more or less a web page i guess okay, well, why don’t we have you back in january? To talk more about twitter organization pages has that sounds good? Give me a chance to actually find out what i’m talking about he’s got koegler is the humble but very well informed editor of non-profit technology news and of course, a regular tech contributor, and we’ll have you back in january to talk about twitter organization pages. Thank you very much, scott. Thanks, tony. I want to thank scott and also john hayden on dh. John tweeted something related to his yeah, what we were talking about on the show earlier on a post that he’s recommending at beth cantor dot or ge slash thanks hyphen em like mike and end like november and demonstrates the role that social media plays in fund-raising and that link from john hayden again is beth cantor dot or ge forward slash thanks hyphen and like mike and like november next week to pre recorded interviews that i have not yet chosen, so i don’t know what’s going to be next week, except they’re going to pre recorded interviews and they’re going to be from one of the three conferences that show media sponsored in october and november, so if you want to know what those interviews are going to be and you want to keep up with what’s coming up all the time, then sign up for our insider email alerts just like scott there was talking about you could do that on the facebook page. Sign up there, or you could go to my blogged m p g a d v dot com and the contact page of the there’s a link there toe, sign up and get the email alerts. If you like the show, i’d be grateful to have your like on facebook. Also, you can listen live our archive you’ve been listening live if you want to go to the archive, itunes non-profit radio dot net non-profit radio dot net will take you to our itunes paige can subscribe there and then listen anytime on your tablet or your phone or your desktop the device of your choice on twitter you can follow me and use the has the show’s hashtag use it unashamedly it is non-profit radio. Our sponsor is g grace corporate real estate services george grace has over twenty five years helping non-profits developed cohesive, confident strategies around rental and owned properties. G grace dot com two one two four, eight, six forty one hundred. The creative producer of tony martignetti non-profit radio is claire meyerhoff. Our line producer is janice taylor today, and our social media is by regina walton of organic social media. This is tony martignetti non-profit radio. I hope you’ll be with me next week. Friday, one p, m eastern. We’re always at talking alternative broadcasting, which is on talking alternative dot com. You don’t think that shooting getting dink, dink, dink. You’re listening to the talking alternative network. Get in. Dahna cubine xero looking to meet mr or mrs right, but still haven’t found the one. Want to make your current relationship as filling as possible? Then please tune in on mondays at ten am for love in the morning with marnie allison as a professional matchmaker, i’ve seen it all. Tune in as we discuss dating, relationships and more. Start your week off, right with love in the morning with marnie gal ilsen on talking alternative dot com. Hi, i’m julie, hi, i’m julia, what are you wearing? Welcome to j and j’s. Secrets of style and beauty. We know there’s, beauty and style, and all you do, whether it’s a job interview, first date or wedding, we also know that not everyone understands what works best for him or her. We’re here to help. Think of us as your personal beauty style and grooming guru’s, as industry experts will give you the best information for men and women on howto look phenomenal. Tune in tuesdays at eight pm tto. Learn how to look your best. Are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology, no reality, in fact, its ideology over in tow, no more it’s time for action. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s, provocative talk for the realist and the skeptic who want to go what’s really going on. What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me very sure you’re neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio, dot com e every time i was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Com.

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069: SoMe 4 PG & Your Nonprofit In Politics – Tony Martignetti Nonprofit Radio

Posted on December 2, 2011 by Nonprofit Radio

Tony’s guests this week:

Kristen Schultz, senior vice president at Crescendo Interactive

Emily Chan of the Nonprofit & Exempt Organizations Law Group

Read and watch more on Tony’s blog: http://mpgadv.com

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Dahna welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. I hope you were with me two weeks ago when we had your plan. That was jason hutchins as my guest, he’s, the president of non-profit solutions. And he told you why you need a night plan and what belongs in it. We talked about budget equipment outsourcing the cloud and mme, or to help you avoid an crisis and the goods on google plus pages are tech contributor scott koegler, the editor of non-profit technology news. He’s on with me once a month, you kicked the tires on the recently released google plus pages for organizations. Should you take one for a test drive? How are they different than facebook pages? And last week i hope you enjoyed your thanksgiving. I hope you did not go shopping on thanksgiving day this week. So me for pg kristen schultz, senior vice president for crescendo, is going to share her research and interview results on the best uses of social media to support your plan to giving program video’s testimonials blogging tech in from technical information and she’s joining us from camarillo, california our next guest on the show is also from california. It’s going to be your non-profit in politics emily chan, one of our regular legal contributors from the non-profit and exempt organizations law firm in san francisco, identifies the limits around political campaign activity and election earing we’re approaching a presidential election year. What can your non-profit do? And how does the irs decide whether you’ve crossed the line under the first amendment? What can your employees say on tony’s? Take two at roughly thirty two minutes after the hour my block this week is thank you. There are many things i’m thankful for, and i’ll talk a little about those on tony’s take two. We’re live tweeting this week we have a guest live tweeter manette singleton from atlanta, georgia. Thank you very much, lynette, thanks for joining us. You can follow lynette she’s at s c g for non-profits and that’s a number four and to join the conversation on twitter with lynette’s live tweeting use hashtag non-profit radio this show is sponsored by g grace corporate real estate solutions. We’re going to take a break. And when we returned, kristen schultz from crescendo. So me for pg, stay with me. Dafs you’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police crawl. Offset. Two, one, two, nine, six, four, three, five, zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Hyre hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com oh! Welcome back to big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio, i guess now is kristen schultz. Kristen is an attorney at crescendo interactive. She specializes in online marketing and social media for planned gif ts she speaks widely and is a principal faculty member of gift college christians on the board of the american council on gift annuities and isa boardmember for the partnership for philanthropic planning of greater los angeles, you’ll find her on twitter at crescendo tweet and her planned giving blogger is kristen schultz dot black spot dot com i’m very glad that kristin’s work brings her to the show. Christian schulz welcome tony, pleasure to have you on you did some research and some interviews to try to discover best practices for planned e-giving why don’t you tell us what your methodology was? Yeah, i was receiving questions on social media in my work with plan giving, charity and charities were asking me why my organization use social media were planned gift. Is anyone using these tools successfully? And how much time will this take? And really what they want to know is what is the return on their investment are they going to achieve any result from these efforts? And so i began looking for information in this area and found a lot really on the current giving side, but nothing specifically directed towards certain gifts. So i started to compile my own information i it took a survey and advertise it broadly and receive the numerous examples from charities across our community and began to share those as best practices that they spoke this last year and next year. Well, ok, and how many websites did you look at? How many charities did you hear from? I would say over a hundred different sites, and then i personally interviewed sixteen charities that i thought were the best example i found, and those are the ones i featured in my study, ok? And did those i guess the sixteen since you thought those were the best? Did they cluster around any particular mission? Charitable work? No, they were all different, i would say the majority of securities that are doing social media, our educational institutions in that makes sense because they’ve bought vast alumni networks and they’re already doing that for their students on. So i found a large group in the college and university field, but i have examples that are hospitals and medical centers and community foundations, all different types of organizations, okay, when i think that’s reassuring to charities to know that whatever their mission, they can do well with social media for planned e-giving maybe we should just give a little encouragement a little inducement, perhaps teo be using social media and promoting online giving? Well, obviously that’s an increasing trend right online, giving it is it’s an increasing trend and there’s been tremendous growth in that area there surveys produced by blackbaud, and they do the online giving report on video online e-giving group in two days ten by thirty five percent and at the same time, we’ve seen this rise of social media so there’s this explosion and growth on the web charities air trying to find easier ways to communicate more efficiently and cost effectively, and social media certainly is a place to be. Even if you think it’s a bad your donors or not, there they are, they’re there i looking at pictures of the grandchildren, and they’re on these mediums every day, and so it’s a perfect place to capture their attention? Do you find people who think that facebook, twitter linked in four, square are fads? Uh, you know, there certainly are some people that think that, but i think the majority of recognizing, like, the internet, a lot of people don’t want to set a plan giving websites, and now they realize that the direction the technology is going and we to be there and the charities that are there are going to capture that audience, and i didn’t mention google plus and i guess right, i guess you could say, you know, the i’ve seen written that tweeting it will be will be around for a very, very long time and there’s, the question is whether twitter would be around for a long time and that sort of captures, you know, the concept of meeting people online will, i think, is unending, but just whether it’ll be facebook ten years from now or google plus or something else that we don’t we’ve never even heard of, so i think the concepts will endure is just what platforms? Yeah, certainly we’ve seen changes in technology, you know, starting my face-to-face book, and now there might be a migration to google plus, we’ll have to see, but i think the idea is that individuals are out there, they’re using social media on a daily basis and whether you like the concept or not, that is where your supporters are at and if the captive audience and so i think there are a lot of charities that are really leveraging that they’re posting on facebook i daily basis, they’re not necessarily using it for fund-raising purposes and i don’t think that’s the goal, but they’re using it to build a relationship, and that really is the key. When we talk about plan, get what you want, a relationship and how should ah non-profit start in social media for planned e-giving yeah, i think the most important thing is to find out where your community is and the way you do that is through testing and listening there’s a lot of literature in this area that cantor kind of social media guru for non-profit she’s written about this non-profit technology network and ten has a lot of resources, but the idea is that you need to find out where your community is, and the best way to do that is to set up a facebook page, set up a twitter account, start posting and tweeting, advertise with your email on your website, and see where you are followers or your fans are at. And then, you know, this is the medium that’s working for me, and then you need to try some different types of posts or tweet to see what your community response. Teo so it’s a matter of really testing, listening and it’s going to be different for each organization. Christian schulz is senior vice president at crescendo. We’re talking about social media for your plan giving programme. We’re going to take a break. Please stay with us tooting, getting dink, dink dink, you’re listening to the talking alternate network duitz get in. Cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, back-up two, one, two, seven, two, one, eight, one, eight, three. The conscious consultant helping conscious people be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics. Politically expressed buy-in, montgomery, taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. I’m leslie goldman with the us fund for unicef, and i’m casey rotter with us fund for unison. You’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. Durney welcome back to big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio kristen schultz from crescendo interactive and i are talking about social media for your plan to giving program kristen i since you mentioned that this is not necessarily for getting gifts directly, but really just in large part building dona relationships. One of the poll questions that i asked listeners for before the show is whether you’re non-profit is using facebook to build donorsearch ships on day, three quarters of the respondents said either yes, quite a bit or yes, slightly and twenty five percent. We’re not using it at all, so overwhelming majority using facebook to build dahna relationships, what do you like to see in in terms of goal setting for social media around planned e-giving i think in terms of gold, you have to set some basic objective and then begin to track your results. I like the smart objective that non-profit technology, uh, network uses smart. I mean your specific about your goals, they’re measurable there, attainable the relevant and their time bound. For example, in the plan giving context, it might be that i post a link to sign up for my organization can give you use letter on facebook and i might that’s the goal of achieving thirty new sign up in the next thirty days so that’s, quantitative and it’s time down. But once you’ve set a basic objective like that, you can use some of the measurement tools to actually measure how you’ve achieved your results and absolute organizations want to see they want to see that they’re achieving results from their social media efforts. Where will we find the and ten groups? Do you know? Do you know there you are, l ten ntn dot or ge and that’s the non-profit technology network? Is that right? Okay, i have a lot of resource latto resource is out there for people who are dafs or social media experts who are actually doing the actual posting. Most of the organization’s i’ve talked to in the plane giving arena are not posting to the page. They have a general charity facebook page and there ford and post to that person. Okay, so let’s talk about some of the methods that non-profits can use are around social media for plan giving. What did you see around the use? Of video. Yeah, i’ve seen a lot of the area video, and i think this is a growing area. Facebook allows you to drop videos on youtube and establish a link, or you can record a video via webcam. Texas am university is an example of security that has dropped number of donors testimonials. I had a great one a couple of months ago. A couple of made a request through their will, and they are a couple that has spent generations of their family, their children and grandchildren through texas a and m. And so they shared their story and talked about why you should contribute teo and m in their requests, gifts and the benefit of social media with dr stories and testimony, menu testimonials and videos that individuals can respond right on the paint and so you can share in that enthusiasm. Both seems staff testimonials where staff members, charities will talk about why they’ve made a commitment to their will on and then mission videos are very popular. The citadel foundation has a great video talking about the work of their organization. Save the chimps are really wonderful, custom branded video that shares images of their work so there’s a lot you can do with video about facebook and all summer long, andi want toby reassuring to our writings, which is small and mid sized non-profits that that these videos don’t have to be high end there’s been there’s really compelling stuff out there? That’s really just like a flip cam, right? Really, you could drop anything on facebook that meet their specifications, but you’re just simply dropping the video out there and establishing a link, you know, youtube or where, and it just doesn’t need to be, you know, high production value as long as that you mentioned some donorsearch s timoney als and another question that i asked around facebook and since you mentioned it for listeners before the show is, are you using facebook to support your plan to giving program? Nobody said yes quite a bit about a third a little more than third said yes slightly and then all the rest, about two thirds said no, they’re not using facebook at all to support planned giving so summer some are using it for donor relationships generally based on the first question, but on this on this question, not really using it. So much for plan e-giving and that is true, and i did my survey there’s only a small group that it’s starting to use facebook and twitter and lengthen and some of these platforms for planned gift. But i think it’s a growing group, certainly we’ve seen a lot of growth the current giving side no securities air out there talking about their efforts, and they also have cast donation button paypal account’s attached to their facebook pages. But yeah, there hasn’t been a lot said about this in the plane, getting community and that’s why this research was so interesting to me, and i wonder if if some of that reluctance to use facebook for planned e-giving is because the older, older community sixty, people sixty seventies and eighties are reluctant to use facebook beyond, you know, just tracking keeping in touch with family. I think that some individuals you that correct, but it’s actually not if you look at these fucking site survey’s biggest growth has been in recent years women age fifty five plus they are online and again, they’re looking at grandchildren’s pictures and they’re on their facebook pages every day. And so there’s actually a growing group of seniors who are out there one of the individuals i talked with david moore from chapman university he’s got a facebook page that’s just dedicated to his plane getting group, and he established it because he found so many of the seniors who were supporters of the university were out there on facebook. So it’s surprising, but there is a growing group there and it’s, a group that you can capture their attention if you are out there with a present for your carrying on with kristen schultz, senior vice president for crescendo interactive. We’re talking about planned your social media for planned e-giving remind you that we are live tweeting when that singleton is guest live tweeting for us. Use the hashtag non-profit radio to join the conversation on twitter and if you have a question you want to call in, we can’t take your call at eight seven seven four aito for one two oh eight, seven, seven, four aito for one two oh, you mentioned the quests kristen, is that really the place to start? If if you’re a small and midsize shop, is that the? Is that the place to start your social? Media effort? Yeah, it really is. The majority of plan gifts are still bequest. Request our blanket virtually any charity can offer and it’s interesting. Because if you look at the statistics, lawyers got confidence survey, sixty five percent of adults have no plan. And so a lot of individuals have not even begun to plan for their future. But planning when it does start its beginning earlier than we previously thought. It’s actually not a sixty five at forty forty five, the average age for the first will of actually forty four. And this is based on a study that was reproducing if key eventjournal average age for first requested forty nine and you can see actually metoo start capturing the attention of individuals in their forties when we talk about plan gift. Okay. And of course, i want to keep myself out of george in jail on the show we have judge in jail. And, you know, i said bequests. I just wanna make sure that everybody understands that that is a gift in someone’s will i think most people understand that, but i want to stay clear of dark in jail because if i’m in george in jail than be nobody to talk to you way we just have to hang up now would be the end so that we don’t want that. How about getting testimony? Sorry, getting technical information to either donors or advisors? How much of that did you see? I would say the most common plan getting post on facebook or tweet on twitter are short they’re typically wanted two lines with a short length back-up teo plan getting website and it’s really important to use a short link when you’re linking teo anything on your site, go to billy dot com or tinyurl dot com the best toasts are always the ones that linked to interactive tools or ask the reader to take action or respond. One organization i’ve seen it done quite well in marquette community foundation in northern michigan. They are on facebook and they have established a series of link on facebook. Teo will kit, and they invite people to download this freak it it’s a guide to planning your will and trust and that’s led to request discussions on the page. Uh, it’s resulted in vivid when someone asked questions on the page, and it seems that they’re interested to get planner will then take the discussion off the page and going have a normal visit, just like you would do with any plan gift, and that resulted in commitments for the organization. Both cast cash gift, but also bequest. Okay on dh that’s ah, technical information for donors. Did you see much use of technical information for advisors on being promoted around social media? I mean, i know technical sites exist for planners and advisors, but did you see non-profits encouraging advisers to go there through their own social media? I have not seen as much of that, but what i have seen is that there are a couple of non-profit that have advertise seminars for sessions for advisors, you, twitter and facebook, and i’m thinking of a jewish organization, the washington dc area, that sundown fairly effectively, but yeah, i don’t see a lot of post directed towards advisors from charity. Ok, let’s, talk a little about blogging. I know you. You have some have some tips about blogging. What? Just let’s again. Tryto encourage people. Why should there be a plan giving block? Yeah, i think that blogger is your own expression the way teo. Talk frankly about your work, your mission. And there are some organizations that have done that very effectively. Valencia college foundation in florida. Sorry, where was that? Was valencia? Yeah, valencia kottler foundation that gives planner there. Dahna marino has a great blogged herb log is on the word press platform and she’s featured a number of different types of plant gifts. She’s talked about the quest, uh, stock gift. She in a bequest post, will post her bequest language so individual knows how to include the charity in their plan, she always post to a gift acknowledgement, forms a form where the individual can fill that out, acknowledge a guest and join their legacy society on and all of her posts link back to her plan, getting website and her email and so she’s using the bloggers away to drive people to the plan, giving sight for more information and what’s your advice around driving people to the bog. I think that’s a great idea as well, it’s just that unless you build a really comprehensive block, you won’t have all of the information that you might have on your plan giving sight so you would have to make sure that you have big coverage of the different gift model and also, you know, some really motivating stories, but certainly she’s making a good example, someone who has built up a plan getting file, she actually files and takes her block and all of her blog’s are filed under plan giving. So if i wanted to find all of the information on plan giving on her block, i would just click on plan giving and she’s built up a fairly comprehensive list of posts on plan getting topic. So i think you can grow that over time, but it might not include all the information you might have on your plan getting website, you know, write clearly, and i was just i’m asking about howto promote the blog’s that people go there, people go there to see it, and then they find the information elsewhere. How does she promote or what? What’s your advice around promoting the block well, when i drop a block, i always tweet to it right away and so my twitter followers no, i’ve just posted something and then my block also migrates over to facebook so a charity can connect their blawg to their facebook page and by tweets also migrate over to facebook, and then i have my facebook page and my twitter account linked, smiling, then account, and so anyone whose only sin will be able to view both of those. And so when you connect your accounts like that, i think it really saved you a lot of time you only have to post or tweet in one place and the information then migrates over to the different platforms. So you’re reaching different audiences, and i know that he does that also effectively, they post to the block with your face. So all these are inextricably intertwined. They’re all pointing to each other. Okay? And then the block is the source of information deeper information you said their links and archives pointed to from there right? I also spoke to someone from unicef foundation and they have a great block. They feature donorsearch stories and they will post their facebook page a link to the block every time they have a new story. Alright, kristen, we have to leave it there. That’s video testimonials, technical information for donors and advisors and blogging. Christian schulz is senior vice president for crescendo interactive. She mentioned that she actively tweets. You can follow her on twitter at at crescendo tweet. Kristen schultz, thank you very much for being a guest. Thank you, it’s. Been a real pleasure having you. We’re going to take a break, and when we return, it’ll be tony’s take to my block this week. Thank you, and then after that, we’ll have emily chan talking about your non-profit in politics, so stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics. Politically expressed buy-in, montgomery, taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one eight one eight, three. Conscious consultant. Helping conscious people. Be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable race? Interested simply email at info at talking alternative dot com. Welcome back, it’s. Time for tony’s. Take two. My block this week is thank you. Thank you very much for listening to the show whether you listen live or to the podcast. There are a thousand of you that download our podcast from itunes and i’m very grateful for that. I also thank my clients for trusting me with their plan to giving work or their charity registration work. Thank you. Also to the eleven hundred people who get my weekly radio email alerts. I am grateful that you let me into your inbox thinly veiled as a radio show. Thank you. Thanks to those who follow my blogged and comment on the block, i have a lot to be thankful for. And there’s mohr gratitude expressed on my block this week. The name of the post is thank you and you’ll find my block at mpg a d v dot com. Thank you. That’s tony’s, take two for friday, december second. Joining me now is emily chan. Emily, how you doing? I’m doing really well. How are you? Excellent. Very good to have you back on the show. Emily is an attorney at neo-sage non-profit and exempt organizations law. Firm in san francisco, and she is principal contributor at the non-profit law blawg dot com. You can follow emily on twitter under her name at emily chan. Emily we’re talking this week about political activity we’re coming up on a presidential election year just generally what is the rule around political activity by non-profits so today we’re going to focus on five, oh one, three organizations, but it would be like public charities, and the general rule is that they’re absolutely prohibited from engaging in political campaign activity on so generally this means things like no contributions, no endorsement by the organization and no use of the organization’s resources by one candidate without giving equal opportunity to the other candidates. And i want to thank you for catching me. You’re very thoughtful when i say non-profits that’s really not right? We’re talking about five o one c three, the charitable part because there are lots of non-profits that are not five or one c three, not charitable, so thank you for that and you didn’t even even called me out and possible jargon jail violation was because i missed used the term we’re not talking about non-profits like labor. Unions or or membership associations were talking about exactly as you said, the charitable sector of the five o one see threes, but thank you you mentioned not using the charity’s resource is what what kinds of resource is do. Charities need to be careful about their employees possibly using or or the or board members possibly using so there’s actually quite an array of resources that could lead into political campaign activity if used improperly to touch upon the first one you mentioned about staff on board members there’s, a major confusion area for many five on three organizations about what their staff on board members could do in their individual capacity. Because people have first amendment rights so many times individuals want to engage in political campaign activity on their own behalf, sometimes it causes problems. So for example, when that individual uses their organizational email address, they make statements at an organization sponsored event basically things out with lead one to believe that it’s the organization speaking or asking that person to speak or supporting what that individual says. The organizations want to be very clear in making that separation between what an individual khun d’oh in. Their individual capacity on what the organization is prohibited from doing so that’s interesting just use of the company or the sorry the charity’s email. I mean, i think people probably use their office e mail all the time because it’s just so much easier than switching back and forth between that gmail account or something, but so if your if you’re using your charities email, then that’s gonna that’s gonna look like you’re speaking on behalf of the charity? Yes, it certainly could, and so organizations will wantto have policies to make sure that the individuals are aware of this. But i think in most cases, it’s not intentional. I don’t think the individual wants to get the organization in trouble, but as you said, it may just be a matter of convenience or just not being knowledgeable about the kind of restrictions on the organization. So the organization should really put this into a policy and educate their staff on board members about what they can’t dio another issue with the board members or officers in the organizational when they used their titles and they speak and then are identified as being what say, the president of such organization in most cases, you want teo avoid that one possible. But if identification is going to be used in that way, really have a disclaimer that it’s just for identification purposes, because, again, there needs to be a difference between, you know, joe speaking on behalf of joe it’s, president, when joe, as the president, speak on behalf of the organization. So if someone is introduced, then at an affair on and they are going to be talking about a political statement, so so let’s say, somebody introduces joe, and they say that he’s a board member of a charity and then joe goes and and gives his political opinion about whether it’s a candidate or an issue, you’re saying that the use of that charity’s name in the introduction could cause a problem it could. But again, there are ways to add more protection around that. So asking the host of the defense to put that disclaimer out there that it’s just for identification purposes, having now disclaimer language in let’s, say the event brochure just to be sure that the attendees who were coming in other outsiders who are seeing this know that it’s just being used. Teo identify this joe from another job, but it’s not actually on behalf of the organization that he people excellent advice? Is there a difference between talking about political candidates on dh political issues or they or it doesn’t matter if they’re certainly is so with this absolute prohibition? It’s a facts and circumstances, of course, many things god organizations care about are going to be related teo elections, i mean, the people who are in the office can really influence the kind of policy and, you know, laws that our leader decided, so there are some cream izabal election related activities. The best way i’ve had it described to me is that these air yellow light activities you always want to proceed with caution because of the fact that given any kind of facts and circumstances, it could cross over into this prohibited activity. So the kind of things that organizations can do with the would be activities like voter education, such a voter guide doing voter registration like we’ve seen get out the vote candidate education, so sending all the candidates to educate them, dr policy issues and also issue advocacy and if you have this in particular, is one area that organization should be cautious about as faras crossing into political campaign activities, especially if they have advocacy on certain wedge issues. So the kind of issues that really distinguish one candidate from another, such as, you know, pro life, pro choice, looking at all the facts and circumstances if an organization is only doing this in election years really close to the election that’s not going to look right to the iris, others, but if, for example, they do it all the years, including non election years made do with the same kind of mean and scope, and they’re really doing it then to highlight their charities agenda, then that’s going to be something that issue ads that is permissible okay. And again, the name of that test that the irs applies is facts and circumstances. Is that right? Yes, like most of their test way. Then you come back. Okay, well, i guess i’m context is important, but but it also that’s such a sort of a nebulous test that it doesn’t really give a lot of guidance to non-profits to charities, right? And so that’s again why these are yellow light activities. Proceed with caution certainly seek experts to help you, especially if you’re doing something that could be seen as possibly being in support or in opposition to a candidate for public office. It’s really important to note that because the rule as a friend and it comes right out of five one two three in the internal revenue code is absolute, the revocation is the penalty, so that is pretty severe. River give me revocation of charitable status. Yes, on so that’s a severe penalty that you know the death sentence, any charity? Generally speaking, you see more of intermediate penalties. And so there’s also a penalty tax that the irs can impose on the organization and managers who approved knowingly approve a political like senator. But because that way let me stop you. How does that penalty tax work tax on attacks on what so it attacks of the political expenditure. But it can be imposed on the organization, so that would be ten percent. And then it also could be imposed on a manager who knowingly approved the political senator. And that would be two point five percent of the political on does that mean the manager would be personally? Liable to pay that tax? Do you know or work in the charity? Pay it on the person’s behalf. The person would be personally liable. And there’s also a second layer of attacks that can come in if the organization does not collect it or the manager, another manager, or that the manager refuses to approve the correction. So again, there’s some serious final piece because the public charities really are not supposed to be election hearing organization there there for public purposes for the public. Good. Look, let me ask you, emily, how come things like voter education and voter registration? You mentioned how come those things are allowed? These are seen of activity that helped facilitate democracy, but the same concept, the pie again as far the organization needing to be mutual and nonpartisan. So, for example, with voter education guide, he should not be guide that rank candidate. They really should be informative so that it allows the individual to make the decision of who they will vote for voter registration again, that can’t be just targeted to certain political affiliation or, you know, some kind of group them that would be aligned more with party affiliations. Of the post suggest getting people to register so these guys really need to be fair and balanced on dh oh, my god, fair and balanced. That’s fox is to say that and then they told they can’t know that’s a bad phrase. Lynette singleton, don’t don’t tweet that out fair and balanced thes things need to be nonpartisan. They need to be neutral, right? Right? Is that it? Okay, um, something about the organization should keep in mind with all of its activities because again, they can help the facility with democracy help educate the public, but they really shouldn’t be making that decision for the public for who they vote for. Okay, what if a charity invites candidates to speak or invites a candidate to speak? How does that work if they want to have, like, a political night where the candidates themselves speak that impermissible election related activity? But again, there are certain back-up that the organization wants be sure they take care of so all candidates should be invited to speak. If you’re having something like a debate, you know each candidate should be able to have equal time to speak there should be unusual moderator creating as much of a mutual, unbiased environment as possible will be important. You know, no campaigning, far fund-raising should be taking place, and no one from the organisation should be making statements to support or oppose someone who was there. Okay, again, neutral, you even mentioned neutral moderator very good. Okay, we’re going to take a break. Emily chan is going to stay with us, of course, for our last segment, talking about your non-profit and politics and election earing. So stay with us. Talking alternative radio, twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to me, my chauffeur, ideas and information to help you live a healthier life in body, mind and spirit. You’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. This is tony martignetti athlete named host of tony martignetti non-profit radio. They get non-profit ideas for the other ninety five percent. Technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting. Are you concerned about the future of your business or career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office needs better leadership? Customer service sales or maybe better writing are speaking skills. Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment, be more effective be happier and make more money. Improving communications. That’s. The answer. Talking. Hi, i’m kate piela, executive director of dance, new amsterdam. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Welcome back. Emily chan is with me she’s one half of our regular legal contributing team of jean takagi and emily chan. And they’re both with the non-profit and exempt organizations law firm in san francisco. Where is jean takagi this week? Emily? How come, she’s? Not with us? Xero jean is here. He’s taking care of some other matters that the office is busy. You know, that’s how the holidays go. Nice he’s in the office and you can’t come to the phone right away. He’s. Not in the office. Cubine is not the office. All right, you’re covering will be on the next. Okay, i keep document these things. There are records you mentioned training a couple of times, what’s what’s the best way to train employees about what the policies are so that they know that the constraints, the first step to training, i think, is having a policy, i think that’s something that many organizations don’t have when it comes, teo advocacy related work, having the organization first become aware and informed of what they need to know is so crucial to then passing on that training, too. Volunteers dafs so once they have the policy, it really just be something of going through the policy together of revisiting that every year and making sure it’s up to date with the law and making sure that that handbook essentially is acceptable to anyone who would be having access to things like the organizations, email or social media accounts or would be staffing and events. Something we haven’t talked about yet is on individuals, election choices. Can i use the charity’s email or platform and and say what i’ve, how, how i voted or how i feel about a candidate? I don’t know, not about a candidate, sorry, but can i say how i have voted or how i intend to vote that is most likely going to be viewed closer along the lines of prohibited political campaign activity, again, using the organization as a platform than to an outsider, it certainly can have the appearance of the organization itself now engaging in this prohibited political campaign activity, even if it was an intentional, really, you know, organizations should not be able to indirectly circumvent the rules, so in that case, organization should not be publicising how individual votes and individuals in the organization should not be. Using organizational resources are platform teo voice that since this fact in circumstances test is so nebulous, i’m going to guess that social media is going to be kind of a gray area, depending on what the activity is like. Like if the organization lynx let’s se teoh somebody’s into account its website. Yes, that’s correct. A social media is such a dissolving field right now, there’s a lot of uncertainties and question marks far how the wall will fall down on this, but it certainly creates more opportunity for organizations to unknowingly or even knowingly violate the rules. So the irs has suggested, basically, from most of it, revenue rulings, another information that’s coming out that it is going to hold charities responsible, for example, the links that they have established on their web site. Two other pages, so what’s item bob chat room bulletin for its face. But this is all being treated the same way printed material has been treated traditionally by the irs. Not something organization needs to be careful about, because, you know if you link to a page one day that page, maintain tomorrow and you may not know that so any kind of connection you have to outside link should be revisited and ensure that they’re not putting the organization in a bad position. How does the irs find out about these things? Do do we know? Do they randomly check oars that when somebody blows the whistle, how does how did they find out? There are many channels for which the irs will start investigating an organization. It may come from news reports from reports from the public from things that they know internally, but win organisations so out of form ten twenty three they also put their website. And so that is something that the ira certainly will look at at the initial stage, and it’s something that on record too. So there are many ways to find out what an organization is doing, especially today on and if you are let’s, say, a controversial organization, it would not be surprising them that the media would also be paying a lot of attention. He was, well, way talked about linking to candidates website. What if the organization links to all the candidates websites with that, then be election education or you think that would be over the line? It depends of course, so that the best you can always say no family depends what gene gene over here getting no, i’m joking it again. We want to look at the purpose for why they’re linking to begin with. So it’s it’s something more similar to a voter education guide where it’s saying, you know, descriptions about each candidate’s and then providing it as like a more information line that’s that’s more like, you know, neutral information being passed on to the individual. If it’s something though we’re now it seems like one candidate is getting, you know, kind of more favoritism, mama sight or, you know, kind of less exposure like you have three candidates on your main page and to that air four clicks in, so there are a lot harder to find then. Now the facts and circumstances changing there’s no real purpose for linking it. That also raises the question of why the winks or even they’re really it would depend on all the facts and circumstances for why those wings are on the page to begin with. And your answer that it depends, i think, is perfect because it is because charity’s it is a nebulous test. Facts and circumstances and charities need to be very, very cautious and risk averse. Yes, on a great point that comes out of the question to questions about the different ways that organizations can connect tio candidates. So i believe you mentioned things like friending or re tweeting or liking their pace. I mean, these are all questions that the irs is going to have to deal with. So from a more conservative standpoint, you know, organization stands, they want to be very cautious about kind of avoiding any situation that could potentially lead to being seen as a favour to them. No, again, if there’s no real purpose in doing it, it’s probably best to not put the organization at risk by testing the waters in those areas where the irs is not clear yet on how it’s going to take a position on the kind of action. Emily chan is an attorney at the non-profit and exempt organizations law firm in san francisco. She’s, a principal contributor to the non-profit law block, which you’ll find at non-profit low block dot com. You can follow her on twitter at emily chan emily, thanks very much for being on again. Thank you for having me, it’s. Always a pleasure. Thank you. Give our regards to jean. I want to thank my guest this week, kristen schultz and, of course, emily chan and the net singleton thankyou for live tweeting lynette, you’ll find lynette at singleton consulting group that’s her company, and you can follow her on twitter at s c g the number four non-profits next week fund-raising throughout your life cycle, what does fund-raising look like in these stages of a non-profits life brainchild, startup adolescents, maturity, stagnation decline? And how do you avoid the last two of those stagnation in decline? We’re going to talk about fund-raising throughout your life cycle with jeff sobel principle of jeffrey sobel consulting and marrying major and planned gif ts are these two compatible? What do their courtship and marriage look like? Charlie gordy, the director of planned e-giving for harvard law school, and margaret hohman principle of home and consulting are going to reveal how to make this match one that’s made in heaven that was recorded pre recorded at the national conference on philanthropic planning. Keep up with what’s coming up! Sign up for our insider email alerts on our facebook page. If you like today’s, show, please like us on facebook, click that button become a fan you can listen to tony martignetti non-profit radio live or archive on itunes that’s the place to listen archive, and you’ll find us at non-profit radio dot net. You can subscribe and listen any time on the device of your choice, you can follow me on twitter. The show’s hashtag is have said is non-profit radio, use it wisely and thanks again to our guest tweeter lynette singleton, the creative producer of tony martignetti non-profit radio is claire meyerhoff. Our line producer is janice taylor. Social media is by regina walton of organic social media. This show is sponsored by g grace corporate real estate services. If you’re worried about the rising costs of rent for your organization or need to capitalize on real estate, you’re non-profit owns g grayson company provides you, and you’re bored with analysis so that real estate decisions are made with transparency and thoroughness. George grace has been advising non-profits on their real estate decisions for over twenty five years. G grace dot com or eight eight, eight, seven, four, seven two, two, three seven i’m tony martignetti this is tony martignetti non-profit radio. I hope you’ll be with me next friday once. Two p m eastern. We’re always on talking alternative broadcasting always found at talking alternative dot com. Xero you didn’t think that shooting getting dink, dink, dink, dink. You’re listening to the talking alternative network. E-giving nothing. You could. 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030: We are Looking and Fabulous Facebook – Tony Martignetti Nonprofit Radio

Posted on February 26, 2011 by Nonprofit Radio

Tony’s guests this week are:

Karen Bradunas, Karen M. Bradunas HR Consulting
Alice Mong, Museum of Chinese in America
Scott Koegler, Nonprofit Technology News

Read and watch more on Tony’s blog: http://mpgadv.com

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Zoho welcome to the show, this is tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, i’m your aptly named host tony martignetti may recall that last week we had finding prospects and finding a job. Maria simple was with me to talk about the third edition of her book, panning for gold, and we talked about a lot of free and low cost prospect research sites. We also checked in with the recruiter paula marks last week and our non-profit job seeker leonora scala for ideas and lessons that can help your next job search this week we’re looking and fabulous facebook i’m very happy that we can have the first segment of a new feature we’re looking to be a counterpart to our recurring feature i’m looking, we’re looking is going to highlight non-profits that have job openings were going to pair them with our consultant, karen bradunas karen is the principle of karen m bradunas human resource is consulting, and this week, she’s going to be helping moka, the museum of chinese in america, which is in new york city to fill a job opening a curatorial opening, karen will have advice about the job description. Advertising the job and screening the applicants. Lots of lessons to help you with your next opening. Then we’ll have tony’s take to where i’m going to talk about some conferences that all be doing podcast interviews at this year, and then our second segment. Seven things you must do on your facebook page, our tech contributor and the editor of non-profit technology news, scott koegler, joins me to explain how you can get a fabulous facebook page for your non-profit. First you set it up, then what? That’s all this week, we’re about to take a two minute break, and when we returned from the break, i’ll be joined by karen bradunas and the executive director of the museum of chinese in america, alice, among stay with us, you’re listening to the talking alternate network e-giving. Nothing. You could. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to tony martignetti non-profit radio i’m joined now by karen bradunas karen is human resource is consultant working with startup organizations to protect and grow their business. She has over twenty years experience in human resource is prior to consulting, she held officer positions that gulf insurance and bankers trust, which is now deutsche bank, and she has the designation sph are safer, which i said in a previous show, too, which is much more significant than i’m making it sound it’s, a senior professional in human resource, is and karen is with me in the studio. Welcome, karen hi. Also in the studio with us is alice mang and alice is the executive director of the museum of chinese in america. Mocha alice, welcome to the studio. Hello morning. I’m excited because i’ve been trying to get this feature off the ground for some time, and now we’ve done it. This is our first segment of we’re looking where we’re going to help non-profits who have a job opening to think strategically about the nuts and bolts the details of that job opening and then also have it that opening ah, coordinates with the entire sort of broader looking strategy of the organization. So, alice, i want to thank you for letting us profile the opening that the museum has. Thankyou. Very no, my pleasure. Thank you. Why don’t you tell us a little about the museum of chinese in america first? Yes. The museum of chinese in america has been around in new york for about thirty one years as ah, chinatown start off in chinatown history project. But about five years ago, the board really went on ah, limp decide to build the museum to become a national museum of chinese in america, so collecting arctic fact collecting stories of the national immigration story of chinese in america. So with that in mind, the museum willie went on, you know, kind of expanded from a two thousand square feet in the middle of mulberry street to our current location to fifteen centris tree with fourteen thousand square feet in a beautiful space designed for us by the same architect, maya lin, who designed the vietnam memorial. So with that in mind, the museum really went on really change its mission from chinatown to national. And so for the past, with a museum. The new news site new site on two fifteen center open on september of two thousand nine. So in some ways, i kind of see ourself as a new start up because we, although, have a proud history in chinatown, very proud of our new york roots. And, you know, new york is where a lot of the chinese immigrants, when they first come to united states start. So it is an ideal place for a museum. But in terms of right now, we really are excited about the possibility of a trap building traffic, international traffic, israel’s, national traffic and also telling the national story of accomplishment of chinese in america. So it’s a really exciting time for us, what’s the opening that we’re here to talk about the opening is curatorial position. It’s, a curator and director of exhibition it’s. A very important position. In fact, i would say it’s probably one of the most important position in for museum like ourselves. It really is thie kind of the heart and soul of the organization to tell to help us fielder vision for the knicks, the national side of things, and tell the our national story. Okay. And you have the job description and i know karen, you’ve reviewed the job description. Yes, karen what’s the what’s the purpose of a job description first, in addition to being required by law, department of labor requires it. So i’d be in new york state department of labor. Yes. Okay, it just makes good business sense for someone when you’re looking for for someone to know what you’re looking for as a screening tool, it also is a way of measuring success. If you don’t know what you want the person to do, how can you tell if they succeed? It’s also a great measure to figure out when you’re doing your strategic plan, as alice is doing with the museum right now, what do you want? Change from opposition and in this case is an existing position. What do you need the next person to bring in? In addition to the skill set or instead of certain skills to take the museum to the next level? So so really it is. It has a sort of a micro purpose as well as a macro purpose. Absolutely. We focus on that individual job. But then also, how does that job thing to the larger strategic plan. Which could be an alice alice in your case. What is it? A three to five year strategic planning? Five year strategic? Yes. Yes. Okay. Uh, all right. Well, let’s, talk a little detail about the job description because that’s, really the first step, and maybe what i’ll do is we’ll have the job description on my block. So we’ll get this in a digital format from you, allison, for the blogger post for this show will be linked to it so people can can look as we’re talking about it in some detail. Karen what what feedback do you have about the job description for this curator and director of exemption exhibitions? Position? It certainly details a lot of the transactions. One of the things that i would as a reader not knowing a lot about the museum is how large is a museum what’s the funding i would if i’m a job seeker again, i’m researching the organization through every piece of information i can find out about them. And that includes googling it, looking at job descriptions. And when i see a job description that has a lot of transactions in it as an ad and again, i want to differentiate job description tells me what my job is, an advertisement. So it gives me an overview of what you’re looking for, and we’re going to get into the advertisement shortly after this break. Okay, yeah, but one of the things i would be looking for us what’s the extent of this position. Andi, in reading this job description, it seems that it has a wonderful component for the right person, and this is the tricky piece to be able to think strategically but implement tactically. And i think that is one of the most fun pieces of this position, but also one of the more challenging for you, alice, and finding the right person. That’s sure, that’s true, and we have been getting resumes in, and i think part of the problem is people been focusing in some ways, maybe too much on the curatorial, the curator side of it. So the resumes we’ve been getting in has been very much on the heart side of it, and we are a heritage museum, although we are right now doing. In new and interesting exhibitions, but at the fundamental of it is still at heritage museum. So i think i kind of get the sense that people look at the job title and then that’s it. So we’ve been getting syriza resume. That just is not the right fit, okay? And when we continue, we’re going to take a break now. But when we continue, we’re going to talk about whether the right resumes are coming in and how to make sure that people are paying attention to the their responsibilities as jobseekers. This’s, tony martignetti non-profit radio stay with us after this break. Okay. Talking alternative radio twenty four hours a day. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed on montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt. Y at r l j media. Dot com in-kind are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. I really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness could help you get back on track or start a new life and fitness. Join joshua margolis, fitness expert, at two one two eight six five nine to nine xero, or visit w w w dot mind over matter. Y si dot com. You’re listening to the talking alternative network. Hyre durney on the talking alternative network, this is tony martignetti non-profit radio, and i’m your host, tony martignetti. I’m joined with by karen bradunas, hr consultant, and alice mang, the executive director of the museum of chinese in america and ladies, right before the break, we were talking about the problem that alice seems to be facing, that it seems like a lot of the people who are applying for this job are not paying attention to the second half of it. The director of exhibitions, part karen. What? What are the responsibilities of the job seeker? In my opinion, i think that you’re here to give your opinion, we’re interested in your opinion, okay, a job seeker who is not entry level someone at a curated director level should really be doing a lot of research in postings, and this posting i’ve seen it on idealist has a lot of substance about the museum, its history. I would be concerned about someone sending in a resume and cover letter that really only addressed his half of the the job and at least doesn’t address the other half in the cover letter, and in fact, you can. One of the challenges your museum faces is you’ve got big ideas and small staff right now to do it, so you really need the job seeker toe own that piece off, really giving you what you need now and talking about what they can do for you in the future. One of the things you may want to consider is in the posting, and i’d recommend an ad, not a job description for the reason that ambiguity might be a good thing on that. The specifics you give is in your cover letter, please identify how you’ve built all. Museum in the past or an exhibition in the past, your heritage ethnography, background dahna and your ability to handle t develop a strategic plan and implement it. So, karen, in the advertisement, your recommendation is that an employer be that specific about what the applicant should should address in their in their materials? Yes. Okay, because that becomes your screening tool. You have eleven people, and right now i’m assuming you and maybe one of the person are doing all the screening. And if you just think in terms of business hourly rate and what, how much time you’re taking, you’re going to need someone who can come in and come to you with ideas. Why not test that before they get in the door for an interview? Right? That’s correct. And it really is interesting in that, you know, we’d list very clearly, i think, maybe maybe stressing this more, maybe top of mind rather than the bottom of the requirements. We are looking for somebody with a masters rick weapon in history. Anthropology are history. But it was interesting that how many of thie resume? We were getting our really entry level, and one particular one was even not related in criminology. So it was just the requirements are actually we wanted to make a very specific but people are really reading that that that, you know, getting that detail. I think i would recommend not putting the job description up on and saying mocha is a heritage museum with you talking about the advertisement, the advertisement in the advertisement, what i i would change idealist i know idealised. A lot of organizations put the entire job description up there just for odin’s that’s, idealist, dot org’s, idealist dot org’s where counter frank, which is one of the main posting site, if not demain for not-for-profits i would be really pretty vague. And on lee say, you know, we’re looking to expand. We’re looking for a position of someone who can be strategic, both strategic and tactical, interested in receiving resumes. And then if the the masters is required in specific areas, put that in, would you turn down someone with the bachelors that has done all sorts of stuff? I mean, that’s a question if you wouldn’t, then you need to change the job description. That’s a concern i have a lot of people put down. Masters. So what, you end up getting his recent college grads with their masters? I don’t know that you based on what you’ve taught talked about in this job description, you can afford someone coming right out of school with no, no experience doing this. We also mentioned at least two years, two years prior experience, but everything people but that’s interesting people interpret that two years as even there, two years and intern for two years at security, they count that. So which is really yes, um, sometimes when you put too much, but i think you have a good point about this position more than the other positions we’ve hyre i think we’ve hired a previous development director, which is different, this one really requires a lot more strategic and, you know, show us what you’ve got that you know and experience with this development, you know, if you can fund-raising khun fund-raising right fundrasing so so that’s it there’s a difference in fund-raising you can tell right away, can you do it? This requires some things that you may not see traction or results right away, so even two years might not be enough, so i would. Recommend saying in your cover letter, please outline how you’ve done this somewhere else on the specifics of the very interesting suggestions, as i pointed out earlier just to be specific that the employer be specific about what they’re looking for in your cover letter and in your you’re applying materials. Karen let’s, uh, explore the advertisement a little more. You mentioned idealist dot or gets it is a very common sight. I see a lot of non-profit ads on craigslist. What? So we’ll talk more about the museum where they should be, where you recommend they advertise, but let’s talk about craigslist cause i see a lot of ads there craigslist ten years ago is very different than it is now in this market. Everybody’s advertising on craigslist, it’s, inexpensive, and i think for what the museum is trying to dio i wouldn’t recommend it. I think it it dilute your mission a little bit and maybe even dilute the brand? I think so, because i really do because you’re talking a little bit. You’ve been alluding to the job description and the whole process as as playing into the brand of the organization it is, i talk a lot about recruiting, being a marketing function. And i know we’ve talked about this in the past. How you, how you can make a single. Cohesive message about your organization in everything you do, the more you will attract the kinds of people you want, assuming that what you’re conveying to the outside world is in line with what you are. So if you have a recruiting process that’s very well organized in an organization that’s organized and that you clear about what you want, you measure that and it’s it’s, very straightforward, that assist you in getting the right people in the door. Then one question i have for crixus we again because we’re in the hiring mo in some ways have huh? Posted three positions on quite close, the development director position a swell as a part time p r communication position and now this position and i find definitely agree with you for this particular position that what we’re looking for, craig’s just it’s not getting us a kind of people were looking for even the development position. I would say we were not getting the kind of quality, but on the other hand, this part time p r communication. Yeah, that we’re finding definite getting the numbers, and we’re really seen some real interesting resumes, and i think one of the some of the people we we were we’ve interview have come from craigslist. Where’s i found the more senior level full time justin the fit was not there. Yeah, even though you’ll see positions at you, no significant sours and experience listening craigslist you’ll also see do you want to make two thousand dollars from home being a telemarketer, you know, and then posted everywhere so there’s a it’s a really wide range? And is that kind of is that the kind of company that on organization wants to keep in its right his job in its job advertisement cause that’s all you know where your name is seen that that all promotes your brand or detracts from your brand? And i’ll just remind listeners that about two weeks ago i had a full hour show called branded and my guest then was howard levy of the red rooster group. We talked all about creating your brand, identifying it and then maintaining and propagating it so you could look back, listen back to that show, but now very interesting. You know how the job search process is feeds into the marketing. So, karen, where where would you recommend that mocha? Be, aside from idealist, what other resource is might there be for advertising this job? I’m going. Do you talk about a long term strategy, which is to develop strategic alliances with all the asian, you know, the asia society, the asian programs that colombian in you, which i know that you already have an intern. I don’t know that it’s, a formal intern program within you, i’d recommend developing a former one, especially with your goals. The idea is to develop enough traction so that when you have an opening, you can put it on twitter, you can put it on linkedin and you can put on your facebook page and you do need a facebook page so that or an event so that you’ve got that information being tweeted out elsewhere, the days of mailings are okay, but they’re not the main waited to reach iranians in terms of lincoln. I think you do have an organizational profile there. I would recommend joining the not-for-profits groups, and one of them is modeling, modeling and the other is non-profit boards moflow these air separate sites aside from lincoln? No, they’re on lincoln. What you do know jomo joo link? M o j a. I think it was modeling motility ailing. Okay. And when you do, you go on linked in you pull up a tab called groups and you can get in alphabetical listing of groups. And i’m telling you what i do for my business. I’m giving you first hand. You join those groups and you have ah, lim, i think there’s been enough. Twenty five or fifty groups you conjoined but you khun un. Join and you can start to invite people to join your network, and i’d be really i carefully craft again with your marketing pr person, and you’re going to be aligned with your strategy off why you want this link and it it may be to further strengthen the museums mission and to really provide a more information about looking for them for for chinese in america on a national level, not just new york. Karen, i’d like to go back to something you suggested just a minute ago relationships with columbia asian studies program and then you and alice, i’m sure you’re aware that that those programs exist. Yes, and i just think i’m just thinking as a fundraiser that could be valuable to because there might be joint events or something, and maybe alumni of those programs get close to the museum. I see a benefit their potential long term is, karen said longer term thinking, but long term fund-raising two way are currently doing that quite a bit with the other universities, for example, we’ve done some program with theo in china and coming up in a few weeks, we’re going to do something with ohio state. University s o those hyre alliances were building. But right now what? Karen suggestions really? Something that we’ve been doing? Kind of ad hoc working with the sun, the departments that might have interns or people who are ideal candidates but that’s a very good idea in terms of building it long term getting to know the these institutions have been really easy in new york. There’s a lot of ah love nights from ah ivy’s o r big ten whatever that they many of them are chinese. And in america chinese americans, they they’ve kind of gravitated toward so we we’ve begun to build that relationship, but to take it further, that would be something that i would love to explore. And then karen’s recommendation is you could use those relationships in this again, going from the track around out of the micro to advertise your job there post for their alumni, right, it’s not just jobs this’s a marketing function. It really is. You are a strong is the company you keep correct. And the more you really taking it from a sort of an infancy. Latto amore mature organization that’s on the par with a night early asia society. And so to do that, you want to develop strategic partnerships. And one way to do that with schools is through formal intern program’s. And you wanna have maybe guest speakers from these other organizations, and capitalize on the things that you’ve already done and make sure that they’re posted on your website prominently on the first page. Have that keep changing of what’s happening now, to show that it’s, a vibrant organization, to have that on linkedin, to have it, you know, tweeted. I’m going to go to another not-for-profits robin hood, robin hood, i follow them on twitter and they have uninterested way of when things were happening, they tweeted out and they’ve got a lot of followers, so i think that this would be a great way for your organization, intimate in just the two minutes we have left, i’d like to move to the screening of applicants and alice, karen asked before is it just is that you and one of the person doing the screening? So for right, it’s myself in our director of operations of us? Yes, and karen, you’re your initial advice was if a job seeker isn’t fulfilling their responsibilities to follow directions and to do research that’s a method of screening, what else do you recommend? I think it’s really important that the people screening the resumes are really clear about the key points of this job for me in reading it and correct me if i didn’t get it right it’s really important that you have someone that that is able to what you know, run on their own and be able to do all of the strategic type things, but also has have done it and not with staff. So calling that out of a resume and looking for that someone who can quantify what they’ve done as well as the background are the key areas and i scan understand that most people in human resource has spent less than a minute on a resume. That’s how how much time? So i would focus a lot on the cover letter, and if someone can’t read your job description and give you what you want the cover letter, can you really afford to have them on staff? Allison, just the less than a minute we have left what’s your experience been so far with the screening, how is that going? Well, so far we received about twenty two resumes and out of the twenty two, i would say only one that from the listing said we will be talking to she looked like she had something that we’re looking for, the other two that i will be interviewing our have come from relationships, people who know about as one of our board members and one of our friends, another museum. So so what i’m this has really been helpful in that how to use these things are strategically is very important because i’m been kind of disappointed at the quality of the resident has been coming in and so moving forward will probably more like you said, you know, maybe you don’t have to put everything down, but we’ll look at the big, big picture and seeing somebody who could help implemented on baby leveraging your relationships with these educational institutions to and we have done that we have done that, but maybe more, i think more in depth way we need to do excellent ladies, i want to thank you both very much. Alice mang, the executive director of the museum of chinese in america. Karen bradunas human resource is consulting her company is karen am bradunas human resources consulting, which you’ll find at km bradunas b r a d u n s dot com alice karen, thank you very much. Thank you, thank you. We’re going to take a break, and after this break, it’ll be tony’s take two and then scott koegler talking about seven things you must do on your facebook page. Stay with me. You’re listening to the talking alternative network. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy contact them today. Admission one one media dot com hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com durney welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent it’s time for tony’s take two at thirty two minutes roughly after the hour, and i just wanted to let you know that we’re already committed to be at two large non-profit conferences this year, the first one is going to be in june that’s, the association of fund-raising professionals or a f p fund-raising day here in new york city, it’s the new york city chapter of a f p and that’s at the marriott marquis on friday, june tenth, they advertise it as the largest one day fund-raising conference in the world, and we’ll be there on the exhibit floor, doing podcast interviews for tony martignetti non-profit radio. So then you’ll hear some of those some of the speakers from the conference on the show after june tenth, and we’ll also be at the next-gen charity conference that’s on thursday, november seventeenth. We were there last year, which was the first year of the conference will be at the second year this year. It’s, a town hall in new york city. They’ve rented the whole theater there, hoping to double the triple. The size of the audience from five hundred two, fifteen hundred and you may remember that i have interviews with the co founders of next-gen charity, ari ari team in and jonah helper, and they’ve invited us back, so we’ll be doing interviews with some of their speakers, also in november, so very grateful to have those early commitments and working on some others, but grateful to those two non-profit conferences that they’ve committed to have the show on as media partners and that’s tony’s take two for friday, february twenty fifth with me now is our regular tech contributor. Scott, how you doing? I’m doing great, joanie, thanks. How are you? I’m well, thank you is a pleasure to have you back this week. We’re talking with scott koegler and he is the editor of non-profit technology news, which you’ll find at n p tech news. Dot com this week we’re talking about seven things that you must do on your facebook page. You set the thing up, and then what? So scott this’s and this is an active it’s the current article one of the current articles at the n p tech news dot com site. Yeah, scott what what’s what’s the first thing that of the seven? Well, first of all, yes, i assume that most people that air doing any kind of business or any kind of social interaction already have a facebook page. Uh, what happens, though, is that people assume that because they have a facebook page that that translates into their work environment and that that’s actually generally not the case facebook was set up as a personal interaction, you know? I mean, if you’ve seen the movie you know it’s about about college life, the movie is a social night greater, and that has probably the most important next step to make is to set up a fan page and fran pages are the business, uh, segment of facebook so that’s the first step, tony so it’s it’s ah it’s a page for your organization. You’re not playing off your building off your own personal page you’re saying is correct. It generally is a part it’s it’s linked to your personal page because you have to have a personal account. Ok, in order to get a fan page set up. But yes, it’s it’s distinct it’s a page that people can go to directly and it is all about business. Okay, i see and this this show there’s a facebook fan page for tony martignetti non-profit radio and indeed a scott said it’s linked to my personal account, but it’s a separate presence and people post separately on there usually guests, and usually they’re they’re happy. So that’s that’s try to get some interaction on that on that page, you also recommend customizing and engaging people. Why don’t you say a little about that? Oppcoll customizing is probably the most important part because you wanted to take on the personality of the business handup facebook pages have a way of looking pretty much like facebook pages. The difference is with with fan pages you khun make it look more much more like a web page, you’re still gonna have the advertisements and all that stuff along the right hand column because that’s how facebook makes money, but you can almost almost customized the entire page the rest of the page to look the way you want it on dh what are some ways of doing that? Well, i’m going to give you a little extra help here, because, frankly, that’s been a very difficult thing to do. I mean, you needed to know these different languages. F b, m l, which is facebook markup language. Thank you for coming off shoot of html, you know, hypertext. So facebook, mark, language, facebook, mark up, language that it’s his own language for facebook. Yeah, i believe that. Okay, but what? You don’t get well, and thanks for keeping yourself out of jargon. Jail smart. What? So so you’re you’re saying people do not have to know. F b m l. For the most part, up until probably last week, you really did or you had to hire someone in order to customize it for you. It was possible to make relatively minor changes, like add images and add, you know, little pieces of applications that were supplied by facebook, but i’ve come across an application called short stack, just like pancakes, you know, short staffed, short stack yeah, and i’ll give you the link for it. It’s short stack at so shortstops k a p p dot com and it’s it’s an amazing piece of work, it’s free it’s free to start out. I mean, you have to pay for it. By the way, i disclaimer here i don’t make anything out of this. I just like the application because it really allows someone to set up a facebook fan page in about ten minutes. Um, so i was able to set one up, for instance, by going there and, you know, he do the usual thing allow facebook to link to this page and that kind of thing, and then it has a set of built in applications that include video web connections like me, but it’s all those kind of things that are really the kind of the juice behind the fan page. Those are the things that make it much more interactive, it makes it look like you’re you’re company website, and it gives people something teo connect to their and that that’s, you know, kind of leads us into the next step, okay, so before we get to that one, engaging people just so you want to make your facebook fan page consistent with your overall brand, is that that’s that’s really, what you’re saying, right, exactly. One of the first things i did when i set up the fan page was that i used my company logo, and i used that as the main image, and there are a couple places you can put it, but i made it really big right at the top so that people couldn’t mistake the fact that, you know, this was the same company that they’re used to seeing on the on the dedicated web page. Well, since you’re using years as an example, where on facebook will be find your page that people can look at oh, you know, i know you’re going to ask you, let me look for scott scott koegler the tech guy doesn’t even know his own ur ellen facebook identity. Oh, man, all right, he’ll come up with that awful all right, well, maybe we could just search for kegel er i don’t know. Okay, we’re communicating, actually, it’s not that it’s it’s actually it’s it’s a it’s a sight that i’ve set up for an event it’s called i shot the wilkes burrows it’s a photo shoot that i’m doing so if you do a facebook search for i shot the wilkes burrows or i shot wilkes bro’s either one of those will get you there. All right, well, why don’t you spell wilkes borrows for us? Sure, wuhl k s the o r o o k and that’ll take us to the facebook page that you’re referring to, which you use the short stack app tio to create is that right? Zach lee and i’ve got my company logo there. I’ve got a sign up for updates for my newsletter i’ve got a video clip and i’ve got the sign up work-life for the newsletter you also have a thing there that day, uh, web map so it brings in a google maps if your location specific, it’ll actually show people where you are. Ok? And i’m looking at it right now in the studio and i like your hat. Is that the email which has log in? I like that red button with the with the envelope on it. That’s very engaging. Great. Right. Is that to sign up for your letter? Yes, that sign up for this. Okay. Excellent. Yes. So i see a lot of color. I see the the the identity of the branding. Your right. Aside from the ads on the right, it looks very much like a web page, right? I mean, ah, website. Sorry, website. It is a web page. Yeah, right. Okay, i also see our producer sam has fifty six messages that he has not replied to yet samuel behind sam is behind on his facebook communication’s not engaging people, not engaging correctly. People alt-right engage him and he’s not responding. All right, so that the engaging yes engagement as you serve, that that page that you’re looking at has a couple of engaged, every isn’t it? One is to sign up for newsletter updates. And the other is when people come here, of course, they could, like button and that’s it probably the most important and powerful part of being a sex book. President. What do you know what that do when somebody clicks? You’re like, but what does that do for you? What it does for me is that exposes what you like all the people that you know. So if you have friends, if you have no two hundred or five hundred or ten thousand different friends, they will all see that you like that. It’ll appear in your new wall or in their in their wall as their stream of of activity. Okay. And when you post on the i shot the wilkes burrows paige, what does that mean for everybody who likes that page? Um, i’m depending on what i posed. It will then advise them that something else was you okay? That’s? Only a person liked it. Okay, so that’s, our new like that. Then you’ll get my updates. But if somebody else that is oppcoll this, your friend didn’t also like it. They won’t see anything. Any activity from it? Okay, but the people who have liked it will see the new activity. Right? Okay. Now, scott, i’m going to ask, have you like thie? Tony martignetti non-profit radio page. I hope you know what? I don’t know if i have. You’ll know, because when you go over there, if that like, button is active, that means you haven’t clicked it yet. Weare going to take a break for a couple of minutes, and when we return, scott koegler, our regular tech contributor and the editor of non-profit tech news, will stay with us. We’re talking about seven things you must do on your organization’s facebook page. So stay with us. Talking alternative radio twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna i really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness can help you get back on track or start a new life and fitness. Join joshua margolis, fitness expert, at two one two eight six five nine to nine xero, or visit w w w died mind over matter. N y c dot com oppcoll do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing effort. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is, we do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com. Talking all calm. Durney welcome back home with scott koegler, the editor of non-profit technology news, and we’re talking about seven things you must do on your non-profits facebook page. Scott way had a question come in lot from the live studio audience that’s, the producer, sam. What about short stack app? If you already have a page set up, can you still use short stack app? I used it as a initial development. I understand that the system will rely to add multiple tabs, two pages, so so fan page could have multiple tabs, so using short stack at you can have additional cab functions to an existing page that’s my understanding, although i haven’t tried it. Ok, ok, and if people are interested, they can go to short stack app dot com andi, see what’s there. So so before that, though, you had to know the facebook mark up language that’s, right? That’s correct. There were applications that were pre built using the fb ml, but you still had to use those and they were kind of all over the place. This puts a complete set of functions in one spot and makes it really easy to set up. All right, so we talked about some of the engagement and use your your page as an example. What about you’re? Next? You’re next advice in those seven steps consistency, consistency, consistency is important. And i you know, this goes back to when we talked about newsletters and i talked about being consistent with your message, yes, and publishing regularly and being on point all the time those same things i mean, we’re talking about communications, we’re talking about providing publishing and getting people engaged with you and it’s important that in any of those cases, you remain consistent, and in my case, i prefer to make maintain the consistency in terms of the frequency of publication and a message so frequency can be whatever you believed to be correct. I try to teo put facebook updates up about two to three times a week at this point, we’re this particular venture is just in its beginning stages, so there’s not a lot of activity going on now, and i expect to increase that frequency. But again, i don’t want to do ten today and none tomorrow that that’s kind of the killer right there, and if you’re over posting, people are going to start to disregard your posts. I would think right? And you really can’t dislike can’t unlike somebody, i don’t think that you can turn them off, you can go to the to their posting and say, don’t show any more postings from this person or from this entity, and you certainly don’t want to do that, right? Yeah, so over posting khun b can be obnoxious to people, by the way, i hope that the break you went over and clicked on the like button of tony martignetti non-profit i did children. Thank you. Okay. All right. Thank you for your bona fide now. It’s. So, yeah, so, you know, interesting, even in the first segment, which was the first second of today’s show, which was about a job opening at the museum of chinese in america. We’re talking about using that job opening to be toe promote your brand and in terms of how you describe your institution and where you advertise that opening and so, you know, that threat is running through the conversation you and i are having about your facebook page. Co-branding right? And i think any time that you can get people to look at what you’re doing, you want to again be consistent and keep their branding active and keep it the same so that people recognize it. I think i think job openings are perfect way of not to spread your message because not everybody’s going to get the job, but there certainly are lots of people who are interested exactly right, and even people who aren’t if the ad is in the right place, it’s exposure and all the all the message exactly what you’re saying now and what you did say earlier, too. In a previous show, we talked about newsletters that that message needs to be consistent. Yeah, what about your next up is into integrating what’s your message? They’re integrating this facebook page with with what i’ll go back to my my page, and if you look at that, you’ll see that i’ve brought in video and that video is on youtube, i think was on youtube, i think it’s either youtube video, but it’s it was integrated from from a remote site. You could do the same thing with liquor, so if you have content in other places and falik arrested on flicker is is for photographs. Is that right? Photographs exactly, actually. It’s photographs and video and i believe that’s f l i c k e r dot com f l i c k e r. Okay, so, so i’m sorry. Interrupted. I just wanted the audience to know what it is we’re talking about george in jail. You know we get jogging there. Go ahead. So integration, please. Continue, right? You want you want to bring in whatever content you have these days. There are so many places to put content, images, videos, blogged postings, all those things are all over the place it’s possible to have twenty or so different websites that contain information about you or your brand, and the key here is to bring all those together so that they appear in the same place rather than to recreate them and duplicated, you know, go through all that work if you’re posting in one place, make it appear and we’re talking about facebook here, so make it make that appear in facebook as part of facebook. Okay, averaging, i think ki yeah on dso you mentioned the two video sites that are most popular yahoo and video i know i use those for my own work and also for the radio show. But, yes, integration of all these different sites now since we’re looking at your page is the example. Oh, would you have just a minute left? I was going to ask you about your project, but we have to continue let’s see contests. What about contests that you know that’s? A great thing. Contests are easy to do, and they don’t really have to be big can’t you don’t have to really give away a lot of stuff, and, uh, we’ll talk about my project it’s, a photo walk, and one of the things i’m doing is i’m giving away the non-profit and we’re giving away photographic items. If you look at the website itself, you’ll see that we have had people donate products so that they could get the publicity on my website, and then they will donate these air typically software products, so their cost and this is almost nothing, but it drives people to engage. They may cost the vendor nothing but the people that that want them, they have some value, they have some intrinsic value. Plus they have monetary value even though they probably won’t sell them. But so yeah, contest are definite draw people love free thing, scott and just the twenty seconds or so we have left. Why don’t you touch on the last of the seven gated rewards? Gated rewards is like a paywall basically, it’s if you want to read this, you’re going to do something for me. For instance, the obvious one and facebook is you can only get special information that we provide every week if you like us if you hit the like, but okay and and it’s so you know, if you don’t like me, you don’t get to see what i say that is scott koegler he’s, our regular tech contributor. He’s, the editor of non-profit technology news. You’ll find the full article seven things you must do on your facebook page at the website and p tech news. Dot com scott, thank you again for joining us again. Thanks, tony. Have a great day. Great to talk to you, scott. Would you mind hanging on the line, please? The producer has a question for you. I’ll be fine. Thank you. I want to thank our my other guests, of course. Karen bradunas and alice mang from the first segment. Karen, of course. The hr consultant helping alice mang, the executive director of the museum of chinese in america. Next week, the uniform prudent management of institutional funds acts in new york act in new york state. That is a mouthful. Uniform, prudent management of institutional funds. It’s new to new york state. But it also has passed in a lot of other states across the country, i’m going to talk to kathy boyle, she’s, a frequent contributor to bloomberg and fox tv and an expert in non-profit investment practices she’ll share was out with us the act’s provisions and its impact on your non-profit. I hope you’ll listen next week. Keep up with coming up. What what’s coming up go to our facebook page already talked about enough that enough with with scott koegler, you’ll find our facebook page, you khun like us there and signed up for alerts. The creative producer of tony martignetti non-profit radio is claire meyerhoff line producer and owner of talking alternative is sam liebowitz. On our social media, is by regina walton of organic social media. Listen, next week, friday, one to two pm and as always, of course, we’re on itunes. Chaillou i didn’t think that dude is a good ending. You’re listening to the talking alternate network. You wanting to get into thinking? Get in, cubine are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed on montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt. Y at r l j media. Dot com you’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call us ed to one, two, nine, six four three five zero two for a free consultation. That’s lawrence h bloom at to one to nine six four three five zero two. We make people happy. I really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. 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Tony Martignetti Nonprofit Radio

Big Nonprofit Ideas for the Other 95%

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