This Week:
Purpose Driven Marketing
Stu Swineford reveals the principles and pillars of purpose driven marketing that will keep your donors engaged and wanting to support your mission. He’s co-author of the ebook, “Mission Uncomfortable.”
There’s more at tonymartignetti.com
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This Week:
How Much To Spend On Ads In 2022
“The Nonprofit Advertising Benchmark Study” will help you decide what’s the right amount for you to spend on advertising if you want to be comparable to your peers. At the very least, it’s a place to start your research on ad spending. George Weiner explains the study. He’s chief whaler at Whole Whale. Does that make him the Captain Ahab of nonprofit tech? Listen to find out.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 46:21 — 42.7MB) | Embed
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This Week:
Bitcoin & The Future Of Fundraising
That’s the new book by Anne Connelly and Jason Shim. They share the potential in cryptocurrency donations and explain simply, how to get started. Private keys; public keys; wallets; and exchanges. It’s time to learn what’s inevitably in your nonprofit’s future.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 55:47 — 51.3MB) | Embed
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This Week:
Strategic Plan. Done. Now Pay For It.
It’s a common challenge. The strategic plan is ambitious, but there’s not enough revenue to fund all the future excitement. Sherry Quam Taylor returns to get to the root problems that are holding your nonprofit back from full revenue potential. She’s CEO of Quam Taylor, LLC.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 57:28 — 52.9MB) | Embed
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This Week:
The Time For Endowment Building Is Now
That’s Deborah Kaplan Polivy’s new book. She’s with me to explain why that title is a simple truth.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 53:23 — 49.1MB) | Embed
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This Week:
Engaged Boards Will Fundraise
Michael Davidson, the board coach, and Brian Saber from Asking Matters, have teamed up to write the book that reveals how to get your board to fundraise: Engage them.
There’s more at tonymartignetti.com
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This Week:
Turn Followers Into Donors
Adora Drake has a strategy for converting your social media followers into donors. Let’s hear what it’s all about. Her digital marketing company and coaching practice is Adora Drake Marketing.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 53:07 — 48.9MB) | Embed
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This Week:
Virtual Events
Evan Briggs and Gwenn Cagann share their lessons from 25 virtual galas, which include takeaways for your next hybrid event. They’re both with Wingo NYC.
Design For Non-Designers
Wrapping up our 21NTC coverage, it’s a crash course in good design, covering fundamentals like color, type and hierarchy. Step outside your comfort zone with Josh Riman and Mike Yamagata, both from Great Believer.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 55:50 — 51.4MB) | Embed
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This Week:
12 New Donor Qs & Train Like A Champ
It’s been so long since Andy Robinson was a guest, we need to cover two topics together. First, a dozen potential questions to ask your donor who just said yes to a gift. Then, his advice to up your game as a trainer and facilitator.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 53:18 — 49.1MB) | Embed
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This Week:
Movement Messaging
Expanding on the partnership theme two weeks ago, consider building a movement with orgs outside your direct mission. You’ll want cohesive, effective messaging and that’s where Hannah Thomas and Morgan Fletcher can help. Hannah is with Big Duck and Morgan is at Girls for Gender Equity. This is part of our 21NTC coverage.
Farewell, Maria Semple
Her first Nonprofit Radio was February 11, 2011. Soon after she became our prospect research contributor. Maria’s practice has evolved and this is her last show. Quoting somebody, nobody can identify: “Don’t cry because it’s over; smile because it happened.”
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 42:19 — 39.0MB) | Embed
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