This Week:
The Time For Endowment Building Is Now
That’s Deborah Kaplan Polivy’s new book. She’s with me to explain why that title is a simple truth.
There’s more at tonymartignetti.com
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This week
Reducing Donor Abandonment
From Amazon to Zappos, there’s a lot you can learn from e-retailers to keep your donors in the checkout stream as they make their online gifts. Our 19NTC panel, Matt Scott and David DeParolesa, reveal proven e-commerce strategies to increase online gift completion. Matt is from CauseMic and David is at Give Lively.
Welcome Your Donors The Right Way
Your donors now complete their online gifts at record rates. Have you got in place a multichannel welcome and nurture series to receive and steward your new donors? Our panel will get you started. They’re Brenna Holmes with CCAH and Chrissy Hyre from Innovation. (Also recorded at 19NTC)
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This weekGrit: Succeeding As A Woman In Tech
Our panel takes on the common challenges facing women in tech as they share their own stories and reveal lots of strategies for succeeding in this overwhelmingly male-dominated career. They’re Marisa Lopez, Sara Chieco, Tami Lau & Aparna Kothary. (Recorded at the 2019 Nonprofit Technology Conference.)
Great Ideas
Also from 19NTC, we get methods for generating strong—even breakthrough—ideas, every day, with help on how to choose and implement the best ones. Our panel is Graziella Jackson & Marcy Rye.
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This week:Lean Impact
Your organization can adopt the lean innovation practices that help fuel the rapid evolution of digital tech in Silicon Valley. Ann Mei Chang says you need to, if you’re to do your best work in social change. She’s author of the new book, “Lean Impact: How to Innovate for Radically Greater Social Good.”
There’s more at tonymartignetti.com
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Tony’s guests this week:
Lissa Piercy, executive director of Strength of Doves.
Also, Norman Reiss, project manager for technology at the Center for Court Innovation.
There’s more at tonymartignetti.com
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Tony’s guests this week:
Michael Clark, former president of the Nonprofit Coordinating Committee of New York, and Melkis Alvarez-Baez, deputy director.
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Tony’s guests this week:
Steve MacLaughlin, director of analytics at Blackbaud.
Also, Norman Reiss, project manager for technology at the Center for Court Innovation.
There’s more at tonymartignetti.com
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Tony’s guests this week:
Amy Sample Ward, membership director for NTEN and blogger at Stanford Social Innovation Review
Gene Takagi & Emily Chan of the Nonprofit & Exempt Organizations Law Group
Read and watch more on Tony’s blog: http://tonymartignetti.com
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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on december fourteenth, twenty twelve our november nine thousand you’re still with us, i’m tracking glad you’re still here, and i hope that everyone was with me last week. Yes, i just i just hope you were with me last week because if you weren’t, you would have missed show number one hundred and twenty one, twenty was last week. You can now spend five straight days listening to tony martignetti non-profit radio. I suggest you start on a weekend this way you have a little extra time for bathroom and food breaks. I would start maybe on a thursday and include the weekend i would include a weekend in your five straight days of listening to non-profit radio last week, which is the one you would finish with because that will be shown number one hundred twenty would wrap you up for five days was your database policy manual? Karen heart, philanthropic services specialist for the main community foundation, and nicole san miguel, database administrator for the naacp rat free library of baltimore city, walked you through data entry standards, indexing and search ability, naming conventions and other topics that belong in your database, policy and procedure manual. And it was also maria’s top ten maria semple, the prospect finder and our prospect research contributor, revealed the top ten sites that she uses in her work true to form for our doi and of dirt cheap. Most of the sites are free, and her list is now posted on the linked in group and the show’s facebook page this week get engaged three tray amy sample ward is our social media scientist. She continues her siri’s on online engagement with gold setting. How do you know if your engagement strategies they’re successful? We’ll talk about identifying goal areas, assigning metrics and measuring your success. Amy is membership director for the non-profit technology network and ten and contributes to the sand, stanford social innovation review and dutiful documentation. Jean takagi and emily chan are legal contributors from the non-profit and exempt organizations law group explain the irs rules on what should be in all those acknowledgements that you send for two thousand twelve and had a value some of those gif ts between the guests on tony’s take to my block this week. Is cause marketing guidance from the new york attorney general? The new york a g wants to help you, and i distill their advice for your cause marketing campaigns. If you’re on twitter, you can follow the hashtag non-profit radio. My pleasure now to bring on amy sample ward she’s, a membership director attend ten, contributed to stanford social innovation review, co author of social by social, a handbook on using social technologies for social impact her blogger is amy sample, ward dot or ge and she’s at amy rs ward on twitter and unfortunately, she’s not in the studio today. Amy, how are you doing? I’m doing well, how are you? I’m very well you’re in portland, oregon, right eye and in portland this is where contends that main office is so i’m out here getting to me with staff in person for a little change of scenery and was actually onboarding a new staff person this week, which is always really fun. Okay, excellent. Our thoughts are with you in portland. A lot of talk about the shooting at the mall this week. Earlier this week. Yeah. Out at the crack of this small and now this morning. The shooting in connecticut, the elementary school so it’s, kind of, you know, end end times holiday season so far, very difficult, let’s talk about first an infographic that that i was sent i was offered people send me things too talk about on the show, and this one is interesting to me, and i thought you and i could talk about it. This is an infographic called very objectively titled how social media is destroying productivity. Andi, i sent it to you, of course, and you’ve had some time look at it, i will post a link to it on the facebook page on the linked in group. In the meantime, people confined this at learn stuff dot com um, you are ever learn stuff dot com all right? Well, so they’re clearly, you know, they’re concerned about productivity. Facebook has close to a billion users forty five. Forty five million short of a billion, but let’s call it a billion. People spend two times more time on facebook than they do exercising, you know, be a little provocative about i mean, they spend more time doing facebook than other things also, but they chose exercising wolber collectively each day in the u s people spend twelve billion hours on social networks. That’s interesting. A somebody who thinks about social networking a lot. Amy what? What do your do your thoughts about what you do? You have concerns about productivity? Well, i mean, for me, i think it’s i haven’t had a chance. Tio go look into their sources of where they got the data and what the data really means. You know, things like infographics are often so interesting to people and share a ble because they they could be interpreted in many different ways for me, i think it’s less, um, less a sign of of you now everyone and their mom wastes their time all day long and, you know, we’re we’re not doing any of our work, but more a sign of a distributed organization, a new era of the way people work. You know, people can quote unquote beyond the clock from anywhere so long as they have an internet connection and, you know, a lot the times and and looking at some of the staff in there, you know, that worker is interrupted every ten minutes by things like instant messages, right? Well i know that i’m quote unquote interrupted, you know, all the time, all day long, buy-in sametz itches, but that’s because i managed staff in other cities and instant messages, how we’re just saying, hey, i just tackled that one project or, hey, i saw that e mail come into both of us and i’ll take it or, you know, just kind of the way that you would work in person by just giving each other updates out loud. It’s now moving over two dozen messages, so it’s not necessarily cat videos, you know, and elearning youtube all day long, but it’s it’s, you know, it is technically an instant message, and and it is technically an interruption, but it gets the way you work now versus aah, total distraction and you know something? What i thought was interesting is that it’s list it was instead of being specific social websites to social networking, it categorizes things as time wasting websites and the number third number three, cnn dot com es o that right number twenty nine percent think i’m going to go to cnn because i want to just, like, chat with my friends, you know, like the way they kind of think about facebook being used that way, but for so many organizations, regardless of what your industry is staying on top of websites like cnn or other breaking news sources means your organization commend the the one that has the very first public statement about it. That student in connecticut this morning, as another elementary school, to be able to respond right away or, you know, whatever the kind of crisis our emergency communications may be, staying on top of, really, what we have as a objective world now, riel time, news and information means that organizations can get ahead of their competitors sabat and speak and be the one with the first announcement or be the ones that have the resources that the other news stations there now looking for etcetera, you know, again, it’s just a different way of working and not necessarily time wasting, you know, okay, andi also for our listeners, they’re they’re spending more time in the social networks because, well, i’d like to think in part because you and i talk about that, and we encourage people to use twitter and lengthen and facebook to the extent that it’s appropriate for them and, you know, all the things that we’ve talked about, everybody wasn’t everybody shouldn’t be jumping in, you know, you and i have been through that, and we’ll continue to teo explain it. No, yeah, i mean, i know organization, nonprofit organizations where a team, you know, a subset of the staff actually used private, you know, totally private facebook groups as the place where they are kind of doing teamviewer based product project management, you know, being able to say what’s going on every day and reporting to each other, etcetera, because it’s a tool that all of the people on that team are familiar with, they know how to use it, they like that email notifications in the back and forth. So instead of adopting a whole different project management tool that would be outside of any other tool there there regularly using, just use the facebook group and again, so that means they have facebook open all day, but they’re not necessarily just again, you know, posting cat videos to their friends facebook pages there, they’re using it for real time team communication. Okay, we’re gonna leave that there wanted to get your opinion on it. One thing i’ll close with is that the average college student spends three hours a day checking social sites, but what they don’t compare that is, too, the average number of hours a day that the the college students spend having sex buy-in i object that they left that out? I mean, i was a monk in college, but but there are lots of people spending a lot more than three hours a day at least having sex either with somebody or or alone, which for some people that’s a favorite weii just have a minute before a break. Amy sample ward, let’s see, we want to talk about our our engagement strategy, but really just have a minute or so we’re talking about goals. Do you have some congee? Just tease a little bit? How do you how do you start to set goals? And then you and i have a lot more time after the break. Sure, i mean first, if we’re going to a break, then i encourage everybody to go look upon their organization’s website and see what your mission statement and you actually have a theory of change, or if you don’t know what, that is just used the commercial break the good little theory of change opportunity, or pull up your organization’s active strategic plan, because that is really where you start when you’re going to create gold that apply to your social media, even though people would think they’re not, you know that high up and organizations chart of some sort. But really, you do start all the way your mission, or your strategic plan, or your theory of change. Okay, theory of change, or your strategic plan or your mission. You have homework for the break, and when we return, amy and i will keep talking about getting engaged online. Talking alternative radio twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future. You dream of. Two one to seven to one eight, one, eight, three that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership, customer service sales, or maybe better writing, are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stopped by one of our public classes, or get your human resource is in touch with us. The website is improving communications, dot com, that’s, improving communications, dot com, improve your professional environment, be more effective, be happier, and make more money improving communications. That’s the answer. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back. I’ve got to send live listener love before we continue with with amy, i’m going to send it to our foreign listeners first this time. Mexico. We can’t tell which city, but we’re in mexico. Welcome chung ching, china. Wuhan, china. Tokyo and fukuoka, japan. Seoul, korea. And curry, korea all live listener love going out tio are asian and mexican listeners, and we’ll get to the u s shortly. All right, amy, why is the right place to start with your strategic plan or your mission, or your your change theory? Well, in theory, not nothing that you are doing in your organization regardless of what department you’re in or what your job title is, nothing should should be extraneous from meeting your mission. The whole purpose of all of your staff, the reason that you have different departments, all of it should be to the end of meeting your mission, and when we that social media up as something that’s outside of that normal plan, then we’ve already set it up for first of all, other staff cannot really support it or, you know, to not have leadership for the board buy-in and that work because they don’t see it directly connected to the mission because it isn’t. But secondly, it also means that whoever it is that taft with that work isn’t able to set goals in the same kind of way, they don’t even see their own, you know, purpose for work as contributing to the organization in the same way. So not only do other people not buy-in and support it, but then the person that’s doing it themselves doesn’t see how they fit so outside of even what you do with the work, just setting up the contacts for that person and why they’re doing their job. You know, you either have an opportunity there for success or failure before you even start engaging. So so starting with your mission statement, you know, from there, you just work backwards look for the aspects of your mission that are focus on action and interaction, and then look for the parts that are social, the things that your community is able to contribute, too, and not just the aspects of your mission that, you know, require your staff policy maker or something. So so look for the opportunity where the community can be in and then require interaction, and then that’s where you actually set the gold specific to your social media or your community department now way learned a couple of weeks ago when you were on the last time that you have a real affinity for alligators. Actually, you’re a little scared of algiers, so we’re going to use save the alligators as our example eyes are hypothetical charity, okay, terrific, because because i know that’s something that you could buy into easily, of course, and also want listeners to know that this siri’s on getting engaged began october fifth if you want to catch the first part of it, and the second part was november sixteenth. So if we have our charities, objective is to save the alligators may be in the florida everglades, so not not worldwide, but just in florida in the everglades. There’s there’s terrific opportunity for outsiders to contribute to that in terms of awareness, maybe political advocacy, things like that, right? Okay, on dh and an organization, you know, or this organization that you and i have now founded called save the alligators provoc we probably have some sort of strategic plan or or we’re going to the whether we call it that or not, or something like a theory of change, which is more broad and says, this is how we see our mission coming, coming to fruition that says, you know, we see a few different ways that we’re going to save the alligators first is in the policy that support seven, and this is the kind of policy we’re going to work for it and the next is, you know, and this is where we’re going to create educational programs, so the public is no latto you’re scared of alligators or something, you know, so far down the line like that, you were goingto bucket out how we’re going to do this work, and from there we could say, oh, great, so there’s there’s a policy component of our of our mission? Well, in order for anyone to support a policy, they need to know about it. So a portion of the person’s job, the energy in our social media, they’re going to have a whole bucket, a goal of oppcoll and metrics and and work that’s focused on letting people know what that public policy proposal is understanding what it means getting. Involved probably recruited in their stories to help, you know the organizations public policy statement today if you can have community members saying, yes, we love our alligators, and this is, you know, how we’ve seen are so on the area destroyed and now hurting the alligators, i realized that all of this example shows how little i really know about alligators. Well, then, that’s a part of this person’s job and it’s no longer just yet tweet all the time about how we have a policy recommendation, but it’s so much more tangible because it helped change people’s minds about the policy recruit stories about this policy, etcetera, you know? So so you can translate directly from that mission all the way down to the buckets of actual content you’re posting every week. Okay? And how about some of the some of the advocacy, too? We want maybe people to write letters to editors and to bloggers we want to have people call or otherwise contact their state representatives things and so there’s a way we have our calls to action like we talked about last week, last month, exactly like last way said, you can’t just create a twitter account and start asking everybody to retweet you and take all of your calls action. But once you build up that community and you started building trust and engaging with people, then you can use the social tools to identify who those bloggers are that everybody listens to and reach out to them and say, great will you write the first the letter again showing that that you recognize them at the champion and influence there in the community? Will you write the first a letter and then other people will want to follow and participate, etcetera? Okay, okay, this is a good cause. And i appreciate that you want to be the co founder it’s a big step for you. That’s. A big step for you. All right. S o we’re so we clearly need to be, as you said, mission focused. Otherwise, there’s not going to be the support and the understanding of why were even engaged online. Why we even doing anything online before we moved to metrics? Anything more that you want to say about about creating the goals? No. I mean, i think, you know, a lot of people feel like well, you know we don’t have ah brand new strategic plan or we don’t have things laid out like this, but i really just i mean, we just showed with this very sophisticated organization that tony and i have just created called save the alligators, it really is that easy to move from a really high level, lofty mission statement, tangible work in in social engagements. So regardless of what your mission statement is or how it’s set up now, i really encourage all organizations to start from that place and don’t feel like, well, you are the organization that can you really can. And i just like that. If there’s ever than a challenge to why do we devote resource is it could be just a two person or three person shot, but why are we spending time on twitter and facebook? Because it’s a direct thes three threes direct correlations to our mission here, we’re trying to get join with advocacy. We’re trying to get awareness we’re trying to get public policy change, and this is how our social social engagement strategy supports each of those elements of our mission, right? Exactly, which is so much more empowering to that that person, but also to the whole organization, they can now translate for themselves how the person working in public policy can work with the person that’s doing the online engagement, and they could work together and not just, you know, separately in their own jobs, they could see how both of them need each other internally as well. Okay, let’s, move, teo metrics way want to start to measure these things? That’s that’s a substantial criticism of social networking that it’s not measurable. How do we know whether we’re succeeding, which we’ll get to, but but that’s what? You want to dispel all that? Right? Because it is measurable. Exactly. I mean, when you you know, a lot of organizations it’s really easy to track certain numbers because the different platform’s show them to you very prominently you goto a facebook page and now the really prominent number of how many people have liked that page well for you, almost every organization i’ve ever met that number isn’t the crucial number that you care about on your facebook page because if you have a thousand people that have become a fan of your page but none of them ever comment. Or share or even read what you post there, it might as well be xero people that like your page because no one would know. So making sure that that you go beyond just those really easy numbers toe look at, like, how many people are following you on twitter or whatever? And again, go back to those schools if we’re talking about state of the alligators, and we know that advocacy is a really important part and people actually taking that action way contract that let’s say, we want to see how many people yet wrote the letter, but how many people shared the letter of someone else, you know, way down that prominent blogger and asked them to write up a love letter to the very first letter, how many people commented on the letter that they wrote, so it doesn’t even have to be your facebook page, but but how many people are engaging with the advocacy appeals, whether you posted them or they’re the appeal you know, in your network, and that goes to all kinds of things, so not just you know how many people are liking or commenting on that letter, but how many? People have retweeted it how many people signed up on your website to stay in the loop on what’s going on on that advocacy appeal? So making sure that even though we’re thinking about this social engagement work as social media, quote unquote ah lot of these metrics don’t stay in that silo of facebook. If you’re doing a really great job on facebook, engaging people around an appeal, you also want to be just a the same time tracking how many people clicked to your website and signed up for the email to stay in the loop or how many people come from facebook to your website. And how long did they stay on the website? You know, looking at that that full circle from your your quote unquote home base, your website or your campaign page to social media and then teo material like emails or videos where it would be something there just consuming and back again. So how is that whole, you know, three part triangle connected and staying engaged throughout? Okay, how do we know what Numbers 22 start with if it’s a number of people who go overto comment on the on the letter. That was written over on the bloggers site let that was posted. How do we know what kinds of numbers to begin with? I mean, some some of the most basic that that all organizations can at least start tracking now to see if they know where they want to go next. What they’re tracking is so be tools specific as necessary. So was twitter, for example, you don’t just want to say how many people retweeted us this week. You want to say how many people retweeted our post that had a lincoln? Um, and how many p people retreated our posts that didn’t have a link, because as you you know, set yourself up to separate that content, you’re better able tto learn from the data, if you see after three weeks of tracking that you have fifty retweets every you know for posts that don’t have a link and you have to re tweets for your post that have a link. Well, that’s your community saying please stop posting links to your website. We just want to talk teo on twitter of or the invert you see, everyone wants to be sharing those links to your policy. Documents, but no one is retweeting you when you’re just sharing information, we’ll make sure that your frequently not always but frequently posting with the link so separate out the data as best you can, so that when you’re tracking it, you’re able tto learn from it and take action on it. And so that was a twitter example, but facebook another place where you can easily separate things out. Is it something that you posted because it had a photo or a video? Or was it something that was just a language or even just taxed? And how? How does your community respond to those things? So look at how many people viewed at term people commented how people shared it on dh then we can talk about more of the measuring and processes in a minute, but basically the best thing you could do is just to start tracking don’t say, well, we don’t have certain things in place yet or we haven’t finished creating this really great profile photos were not really using that page yet. You doesn’t matter just start tracking now because you’re not going to be able to make those informed decisions about what. To try next, or what kind of content to start creating until you’ve at least started tracking some things so you could say, gosh, no one interacts with our videos on facebook, let’s not invest in creating another video right now today, let’s try something else instead of feeling like you have to get all of that set up ahead of time. I mean, i just wanna let you know we’ll talk about measuring success next time we’ll have, we’ll have well haven’t get engaged part for because the metrics this metric section is really important. What about the the metrics that facebook gives you, like free, post like reach on a number of people who viewed and we have just like a minute and a half or so left are those are those of value? Yes, they really can be as far as measuring kinds of your post against each other so that you can say, you know, gosh, this one reached a whole lot more people than the one we posted yesterday. But there are so many variables to that built into facebook’s system, but also into you know, what day of the week was it and what? Time of the day wasn’t and did a lot of people like it right away, and so that then translated it, showing up in all of those people new season, then all of their friends interacting with it, you know? So there are so many variables in there that it’s hard to look at, it is just a static number, you know, a magical silver bullet of a data point, but it is helpful when you do sit down tto look between posts and say, gosh, what made this one reach so many more people? Well, then you can you don’t just say, well, i guess this post is a lot better, but it gives you the opportunity to say, this is the one that reached the most what was going on here that was different. Was it in a different time of day? What is it at, you know, a different day of the week, etcetera, okay? And you and use that information. But, you know, different organizations really focus in on different metrics, so some organizations rely on the talking about facebook metric and not because it’s better or worse than anything else, but they just picked it. And said, we’re just going to stick with it so that we’re sticking with one metric for now, others, they’re looking at reach, another aspect that impacts all of that facebook data. Is it you didn’t invest any money in promoting your post, we have to leave it there. We’re going to continue this subject next time amy is on show way will have her back. I wasn’t sure, but since she’s talking she’s talking about no, of course, we’ll have get engaged part for in january in january, amy alligator, that’s, right, save the alligators, you confined amy at her blawg, amy, sample, ward, dot or ge, and on twitter she’s at amy r s ward. Ah, that’s it at me, rs word. Amy, i hope you have productive meetings in portland. Thank you so much, all right, thank you. I hope you’ll be back in the studio in january. I certainly, well, excellent. Right now we’ll take a break, and when we come back, it’s, tony’s, take two, and then gene takagi and emily chan are legal contributors on dutiful documentation. Stay with me. They didn’t think that shooting getting, thinking, you’re listening to the talking, alternate network, get anything. Cubine hi, i’m donna and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream are show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life. We’ll answer your questions on divorce, family court, co parenting, personal development, new relationships, blending families and more dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever join us every monday, starting september tenth at ten a m on talking alternative dot com are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications? Then come to the double diamond wellness center and learn how our natural methods can help you too? He’ll call us now at two one two seven to one eight one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way look forward to serving you! You’re listening to the talking alternative network. Duitz lively conversation. Top trends, sound advice, that’s. Tony martignetti, yeah, that’s. Tony martignetti non-profit radio. And i’m travis frazier from united way of new york city, and i’m michelle walls from the us fund for unicef. Durney welcome back live listener love here in the u s lawyer, california port, ellen, new york, new york, new york, liquid new jersey and new bern, north carolina there’s more those air are so far live listener love to those listening here in the united states. My block this week is cause marketing guidance from the new york attorney general cause marketing is when you team up with a company so that you raise money and they either sell stuff or they enhance their reputation or their image because they’re affiliated with your charity on dh there’s a lot of blurriness around this because a lot of people don’t really know how much money actually goes to the charity or how it’s determined how much is going to go. So the new york attorney general had some guidance five recommendations nufer i’ll just mention two of them here explain exactly what’s being donated. A lot of times you’ll see advertisements will say net proceeds to the charity we’ll net net of what? How do they define proceeds? Also after the campaign? Tell us all how much was raised. People want to know what the impact was, did they? Did they? Make a difference for you. So those are two of the five recommendations from the new york attorney general there’s more on my blogged at tony martignetti dot com the post is called cause marketing guidance from the new york attorney general, and i’m still asking for your help so many listeners. I’d be grateful if you’d rate and review the show in itunes rating is one to five stars you started our page on itunes, which you’ll find at non-profit radio dot net, or you could just search and then click view in itunes and itunes will open up and you’ll see a place for ratings and reviews. So it’s just a couple of clicks, i’d be grateful if you’d rate the show and write a short review and you do that night tunes and i’m very grateful for that. Thank you. And that is tony’s. Take two for friday, december fourteenth, the fifty first show of the year. Joining me now from san francisco. Jean takagi he’s, the principal of neo the non-profit and exempt organizations law group and he had it’s the popular non-profit law blogged dot com on twitter he is at gi tak g ta. K and also emily chan, who is an attorney at neo-sage principal contributor to the non-profit law block she’s the american bar association’s twenty twelve outstanding young non-profit lawyer, which is now coming to an end. I don’t know what she’s going to do in twenty thirteen shut the rest on morals from from the previous year, but so far that today that title’s title remains and you can follow emily on twitter at emily chan, jean and emily welcome hi, tony. Happy holidays. Hello. Thank you, emily. What you gonna do in twenty thirteen? You know, i’m not think reminding thinking about that. I’ll have to say she was last. Year’s american bar association. Outstanding. Young non-profit lawyer it’s it’s. Not the same laurel resting it’s. No. Good. We’re here to talk about documentation. How to get the right documentation and acknowledgements to your donors. But first, how to know what date the gift should be dated. Your your acknowledgement certainly has to have the date of gift gene let’s. Start with you. If if if a gift is a sent by mail us mail. What? What date do we does? The charity use for the date of gift? Well, the charity is probably going to use the postmark days, but the actual date that the don’t i get to take the deduction is the day that the donor dropped that envelope with a check in the mail box. So if it gets postmark the next day or january first, which is the next day, if they do dropped it off in december, thirty person gets post by january second. Donors have to form the charity that dropped it off. Oh, my gosh. Okay, gene, can you speak a little louder? Great. Uh, gene, can you speak a little louder for us? Yeah, absolutely. Tony so great question donors goingto take the deduction on the date. They drop it in the mailbox. But make sure that the charity knows that otherwise the charity’s gonna use the postmark date on the envelope on those could be different. That’s true. It’s. Okay, all right. And this becomes important as we’re talking about december thirty first versus january first or second when the when the gift is actually well, wouldn’t be open to probably january first. But it’s actually received and opened in the office january second or third. This becomes important. For those who wait till the last minute. Jean what about if it’s not received us mail, but it’s received by fedex because the person waited till the last minute or some other overnight service. Another great quest? Tony, don’t send last minute charitable donations through fedex if you’re trying to get a deduction in two thousand twelve because then that the charitable contribution will be deemed given when the fedex arrived and was received by the charity’s avectra steve january second that’s going to count of the two thousand thirteen death. Better to drop it in the mail that i sent it fedex on december thirty. Okay, excellent, excellent advice. And, of course, if gift his hand delivered, if somebody comes to your office, then that would be the day they handed over to you that’s. Right. Ok. Credit card donation. Same way is the day that that credit card is process. So the day that you give it, uh, okay. Well, wait now. Credit card processing, the date you you do the form online might not be the date that it actually gets to the gets to the charity and process. So how does that work? Well, it will be the day that it’s processed by the credit card companies. So it will usually be instantaneous. Okay. And would you use the date on your statement then? As the as the right date of gift watch? The donor’s probably gonna deduct it on the date that they made that charge. So yes, if they’ve got a receipt for it on december thirty first. That’s, the date you it might be different from the bank statement dated the bank takes a delay in processing. Take your receipt if you make that charitable contribution. Okay. You mean the credit card credit card receipt? Yeah. Okay. Okay. Emily let’s. Turn to you. Now, we now we’ve figured out how to know what date to put for the for the gift date. Let’s. Start with gifts of of cash. How do we appropriately acknowledge those for our donors? So, you and tony, tony, you and jane have already talked about some of the ways that you do. This is the donor. For example, looking at your bank records were having some kind of receipt that maybe automatically prints out. But when we start looking at gifts over two hundred fifty dollars, it’s important that the substantiation you have is something that actually comes from the organization. Um, and this is an irs rules, so again, default attacks mary-jo have a receipt for everything that you’re going to deduct, but when you’re looking at something over two hundred and fifty dollars, you need to make sure that the organization gives you some kind of written substantiation if you plan to take that deduction. And the funny part of this rule is that generally speaking, the organization isn’t required. Give that to you so again, as the donor is good to be informed of what you need and same thing with an organization and know what the donor needs, that you have good donorsearch right on dso our listeners are mostly the charities, so so over two hundred fifty dollars, they’re required to send an acknowledgement. No, they’re not required to something unknown judgment, but the donor is required to have one so it’s good donorsearch to put something in place for the organisation, that you’re able to issue out those in a timely manner and also with the most efficiency from the organization’s perspective, and the substantiation should say, you know what? You would expect, like, the amount of the contribution, but as well as whether that dahna received anything in return for the contribution. And if they did, how much they received a return. Okay, and we’ll get to that shortly. But also the date of the gift, right? You have to tell them, is not sufficient to just date your letter, but you have to give the date of the gift correct and it’s important to give that substantiation in what they consider a contemporaneous manner, which means before the end of the year of when the donor would make that deduction basically. Okay. Okay. Before so it before the end of twenty. Thirteen. You mean when they would claim the deduction? Is that what you mean? Right? Right. Okay. But of course, you want to do it before then, because there probably going to be filing their taxes by april fifteenth or october at the latest. Okay. All right. So now i wanna make sure i didn’t confuse listener. So two hundred fifty dollars, what’s the what’s, the what’s. The rule around two hundred fifty dollars, for two hundred fifty dollars, or more. The donor’s required to have a written substantiation from the organization the caveat here that was generally speaking, an organization isn’t required to issue one on we’ll get you an exception like he said in the seconds, but this is really important for organizations. No, not just look at what they’re required to do, but what would be a best practice to do, and it is the best practice as far as your donor issue, those, uh, received for them so that what your donor isn’t going to come back and say, hey, i tried to take the deduction that you never gave me this acknowledgement, and now i’m upset will never don’t you again, right? And of course, the really best wayto be thankful for gift and to express that is tio acknowledge every gift, even if it’s only five dollars? Yes, we would say so, but i don’t know that especially have it’s the hyre amount it’s even more important, we would say, because of this extra requirement from the irs. Okay, let’s, go teo publicly traded stock, and we’re not going toe listeners. We’re not going to talk about, um, privately held stock in privately held companies because it becomes very difficult of value. And things like that. But emily for a publicly traded stock first let’s define that. What do we mean by publicly traded? So this would begin stock that’s being treated openly on the market right now. So you would be able to look at the stock market and figure out how much it’s trading for at any given day or time. All right. And how do we acknowledge that kind of a gift? So this would be assuming that the organization is going teo, liquidate this right away, meaning that they’re also going to sell it. You’re going to treat it just like another contribution again? That could be tax deductible. So the organization is going to want to know again. Asshole of the donor. How much? That doctor’s words on the day that it’s given to the date of the gift. And basically the way that you do that. If you look at what it’s being chased out the high in the low and you take the average okay, excellent. Some people there’s some confusion. Sometimes people think it’s the value that the stock closed at on the day of the transfer. But that’s not right, it’s that average that you just explained if i can jump in it’s important to realize, though, that that’s going to be the donor’s responsibility to figure out what the deduction amount is. And the charity is giving those numbers just a matter of convenience for the donor and the donor’s tax advisor. So should there be some little caveat in your letter that says we’re not providing tax advice in giving you the value or what? What? We estimate the value of your deduction to be, i think that’s great advice, tony, to just say that caesar for internal gift recognition purposes, and to please seek guidance from your tax or financial advisor regarding the deductibility of your gift. Okay, gene let’s, stay with you. We have just a minute before a break so let’s, you know what? Let’s, just take our break and we’ll make a clean cut and, well, gene and emily and i will continue talking about documentation for quid pro quo gifts. What happens when you get a little thing back or something big back? And how do you value those things? Stay with us. Dafs you’re listening to the talking alternative network. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Oppcoll have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. Welcome back to tony martignetti non-profit radio. Okay, let’s, gene let’s, talk a little about when someone gets something in exchange and let’s start small. Suppose you make a gift and you get back a mug or a pen or a t shirt. Kind of what generally, the rule is if the gift for the contribution or payment that is being made by the donor is more than seventy five dollars, and you’re getting something back in return of value, then the charity has got to give you some sort of written disclosure that indicates the value of the item is given in return. But if it’s a token, ida, um, then there may be no need to do that, so token item might be okay. And what is a token is actually kind of defined, um, by the amount it is, it could be a low cost item. Or it could be an item that has the organisation’s name on it on. And if it’s a low enough value than that that’s going to be okay. And so the dollar figures i’m goingto let emily provided it doesn’t come off the top of my head. But it’s the low. Cost article, i think, is nine seventy with the organisation’s name or logo and if it’s not with the organisation’s name or logo, if the mug is less than two percent the lesser of two percent of the donation or ninety seven dollars, then you don’t have to give that written disclosures statement that says the amount of the value of the item given back to the donor return. Okay, that’s, a that’s? A lot to unpack, but listeners could go back and play that play that part back-up emily does does jean have? The number is correct. Okay, okay, now, gene, that was if the if the donation is more than seventy five dollars, if the donation is less than seventy five dollars, then you don’t have the charity need not disclose what was given in return. Is that is that right? Yet although it’s going to be a good idea for the charity to do so anyway, because the donor can only deduct the amount of the payments that is actually a charitable contributions so other than for those token token items, then something for the charity to indicate. So even if he gave a fifty dollars, gift to charity. And you got twenty five dollars, back. That charity should indicate what that amount given back. Okay, so, so sort of similar to what we talked about before it’s. Just it’s. Good practice to just do it all the time. Uh, disclosed what was received all the time. Okay. Plus, i just got makes it easier for your for your gift processing people. Teo did not have different rules. Just do it all the same way each time. Yeah. And note that this comes up all the time when charity’s hold their holiday party events and copied the chicken dinner with the ticket. Um, so the chicken dinner given back is a benefit that probably is more than the token benefit or the low cost benefit. So that’s going to be something that the charity will want to get back into receipt? The whole ticket may not be deductible, but a portion, maybe. Okay. And what? What about the silent auction items that you have? You have advice around those two? Yeah. Now, that gets to be a very tricky area. Because when you received ah non-cash contribution from a donor, the charity not goingto value that so. If somebody gives you a expensive vase and they say, you know, this is our donation to you, the cherry has no responsibility and is not in the business of appraising that for the donor. The donor is gonna have to do that themselves begat the deduction. But the charity will give back a receipt stating that a description of the items given, however, the big exception is if now the charity goes ahead and take that vase and puts it into a silent auction. And somebody bids sport let’s say somebody bid five hundred dollars for that body, right? The charity has got a responsibility to let the donor or the person paying for the box know what portion is a donation. And what portion is really the value of that vase? Uh, that they’re actually making just a strict payment for quid pro quo. Because it’s part sale and part gift and only the gift portion is deductible. Okay. And how are we going, teo? Value that? Yeah. Really tricky it it depends upon the item. So you know, if it’s super expensive than the charity, may have to get an appraiser to do that, otherwise they might. Look into, you know, being if it’s a fairly modest item, you may just look on ebay or craigslist that used and try to figure it out, but you don’t have to use reasonable method based, but, you know, pop your resources and the valley of the gift. Okay, emily let’s, go teo volunteering if someone’s instead of instead of making cash gift or stock if they’re spending their time with the organization, what what does the charity have a responsibility to? Teo teo, disclose that or acknowledge it in a certain way. And what can the donor deduct? I’m not necessarily so. The thing about volunteer services that the individual volunteering not deduct. I got the value of that volunteer time. So let’s say it’s the equivalent to paying, you know, twenty dollars per hour for your bookkeeper or something like that. You’re you’re volunteering the service, an organization that not deductible. But what could be deductible are the expenses that are incurred that are related to the volunteer services. So what say the cost of gas to get to the non-profits a place of business in order to do the financial services for them? Okay, we really have to leave it there. We just have a brief moment. Emily there’s a couple of publications that are valuable for for charities to figure this stuff out. What? What are those? Please? So there’s, the irs publication seventeen. Seventy one that’s. A really easy to read pamphlet. There’s also an irs publication. Five twenty six, which is a more comprehensive guide on charitable contributions and anything that’s tricky, like art or vehicles. There are special irish publications for that as well. So i would look for that specifically. Okay. And you’ll find the pubs on iris dot. Gov. Yes, that’s correct. Okay, we have to leave it there. I want to thank. Jean takagi and emily chan are regular legal contributors from the non-profit exempt organizations. Law group. You confined them both at non-profit law blawg dot com happy holidays to both of you. Thanks very much. Thank you. My pleasure, aunt. Of course. Also, my thanks to amy sample ward next week. Robert egger, ceo of sea forward that’s the letter c. He and i are going to talk about how to get political candidates to add non-profit issues to their platforms and how to endorse the candidates. Who? Do and scott koegler will be with me, our regular tech contributor and the editor of non-profit technology news. You can hardly navigate the social way without smacking your head into tony martignetti non-profit radio. We’re on facebook, youtube, twitter linked in four, square all those places and if i can urge you to go to itunes again, i’d be grateful if you would rate and review the show there wishing you good luck the way performers do around the world. We’re still in poland where where i’m wishing you poem ania nuke breaking of the legs again a z i told you last week, that’s plural so both both legs gotta go wishing you for ah for the time till we get another country inn poem ania nuke our creative producer is claire meyerhoff. Sam lever, which is our line producer, shows social media is by regina walton of organic social media, the remote producer of tony martignetti non-profit radio is john federico of the new rules. I hope you’ll be with me next friday went to two p m eastern on talking alternative broadcasting at talking alternative dot com. Out! I didn’t think that shooting. Good ending. You’re listening to the talking alternate network. E-giving take it cubine hi, i’m donna and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream are show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life. We’ll answer your questions on divorce, family court, co parenting, personal development, new relationships, blending families and more dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever join us every monday, starting september tenth at ten a m on talking alternative dot com are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications? Then come to the double diamond wellness center and learn how our natural methods can help you too? He’ll call us now at to one to seven to one eight one eight three that’s two one two seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com we look forward to serving you. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting are you fed up with talking points? Rhetoric everywhere you turn left or right spin ideology no reality, in fact, its ideology over in tow. No more it’s time for action. Join me. 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Tony’s guests this week:
Andrea Nierenberg, president of Nierenberg Consulting Group
Amy Sample Ward, membership director for NTEN and blogger at Stanford Social Innovation Review
Read and watch more on Tony’s blog: http://tonymartignetti.com
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Durney welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent it’s november sixteenth i’m your aptly named host and we’re talking about big non-profit ideas for the other ninety five percent. I felt so important so strongly about that that it was necessary to say it twice in fifteen seconds. Oh, how i hope you were with me last week. I’d be mortified to learn that you had missed, as you help the next generation of social changers. Jonathan lewis is a founder of ion poverty, and he produces career advice videos with leaders in non-profit social change, his videos air free, short and valuable. As you lied and mentor twentysomethings who want to make a difference in the world, we listen to some of his clips from mentoring for dummies and shut the hell up. Also public info on private companies. Maria semple, the prospect finder and our monthly prospect research contributor, was back this time with free and low cost ways to get information on your prospects privately held companies, she explained that the companies might be small, so relationships are as important as data. Of course, maria is our doi n of dirt cheap and free resource is this week thirty four things to know about people andrea nierenberg, president of nuremberg consulting group, returns because she had so much simple and valuable relationship building advice spilling out of her on october fifth. I invited her back, and this week she’s got thirty four things to know and how to learn them, how to preserve them and what to do with them. Also get engaged, too. Amy sample ward, our social media scientists will be here, she continues. Our siri’s on real engagement and building trust through the social networks last month was setting the tone this month. It’s your call to action amy’s, membership director for non-profit technology network and ten, and she blog’s for the stanford social innovation review. Right now we used to take a break, but now we don’t take a break anymore because we heard you about there being too many breaks, so we shortened the brakes and reduce the number of brakes so don’tjust think we only shorten the brakes. We did two things, we shorten the brakes and reduce the number of brakes, and right now i’m squandering the time that used to be in. A break. So i’m not going to squander it any longer. I’m going to introduce andrea nierenberg. She is the president of nierenberg consulting group, which you’ll find at nierenberg group dot com that’s an e r e n b e r g and the wall street journal has called andrea a networking success story. What do they know? Her books include non stop networking, million dollar networking savvy networking. Lots of networking. She’s working on one sheet. She’s networking on no she’s working on a book for veterans networking. We’ll talk a little about that. I hope she has a background in corporate marketing with companies like avon fashions, saks fifth of and macmillan publications. And i’m very pleased that her relationship building expertise brings her back to the studio. Every welcome. Thank you for having me, tony it’s. My pleasure having you back having you back. Thank you so much. Um, let’s. See, you have ah, thirty four things to know about people on dh. But you have a critical five. So this is all about relationship building. Exactly. Why? Why do you want before we get to the critical five and thirty four remaining after that, which? Would be the other twenty nine what? Why did you compile this list? What i did was people want always build relationships with each other, and the more you know about somebody and sincerely and authentically interested in them, you build a relationship, so this list could even grow further than thirty for not that we’re going to go through each of the topics, but it’s, it’s things that you learn about people as you get to know them as you asked questions as you do, you research so as you’re having a conversation with them, it just builds and the conversation develops genuine interest, genuine esther, but so in a month, this show may be out of date. This could be a list of forty, forty six things by next by next month could bay, so the show is already it could even be out of date by time podcast listeners listen well, today’s november sixteenth and there are thirty four things on angie’s list, which i believe you’re going to post on our facebook page. Exactly, and arlington group also give us a link on both of those okay, you have critical five things which people now people? May think these air just, you know, what’s the phrase i’m looking for, they’re just so ordinary and they’re right on basic. But so why? Why do we list them? Why? Because very often, when you need them, you can’t find them. Like somebody says, i forgot the person’s assistant’s name. I forgot their phone number off about their company where they work now. So i always just say, like anything, just detail it, put it down somewhere. We’re going to find it right in front of you. Okay, so what are the critical five? Simple. Your name, right? That’s the word i was looking for. Simple, simple for the words. Simple, simple. Their name and correct spelling of their name. That’s. A big thing of it is for me now it’s for everybody, buddy there’s a before the end. Absolutely. But notice on your little nucci xero tony m so you know about this, but no, i didn’t. I would have to go back. But i know that’s. Why i make sure that’s why? But even for a name like rick, people think it’s r i c k not necessarily our i c or john it’s a big one. J o h n i know many joo ends, so i’m just saying, make sure you have that the company and the firm name, you know, and the small things are important right now. Wouldn’t you rather address an email or especially a hand written note, but even an email, wouldn’t you rather include the h in the john’s name that has an h leave it out? It’s a little embarrassing, it is usually the person doesn’t read below that if you spelled their name incorrectly you think so? I know so from direct marketing days, the old days of direct marketing, okay, which is now the internet it’s really on steroids, which is direct marketing exactly, but it’s all of that, but of course so having that your fingertips and have this in a template where you can actually go back and refer to it, look it up at all times their phones, they’re comb, phone their company phone number if they give you their home phone number and their cell number great things, i mean, getting basic things, but things that if we don’t have we go crazy saying, why don’t i have that? I need to get in touch with tony em. Right, for example, exactly annual. And you want it all in one place? Yes. And they were going kruckel and their assistants name zsystems name is good, right? And you know just that your blank lines and the mailing address if they give it to you if they have a mailing address. Because i’m a huge believer still of the handwritten personal note, the forty five cent investment plan. When you were here on october fifth, we talked about the value of handwritten notes and how rare they are exactly like people. You can go back and listen. October fifth, your address since the self. Okay. Already simple. The basics. Right? That’s. Why we call it the critical five. Okay, there are critical. I got to send them live listener love before we continue commerce texas cool asheville, north carolina welcome live listener love to texas in north carolina to get started. Um, before we go deeper into the relationship with the other twenty nine, for now for now, altum how do we get teo? How do we compile this information? I don’t want to just be standing with the checklist, and i know now. The questionnaire in front of people, what i’ve done is i’ve taken my template, and i’ve told people, whatever your system is, how you, you know, taking all your intelligence information is having somewhere like in the name and address, you know, the area like your database, whatever you use, and then i just take this template and i pasted in, and then i just every time i learned something new about that person, i just put it right in there so it’s right there at my fingertips now there’s so many different software programs out there there’s, salesforce, there’s everything that actually does a lot of combining and everything like that, you could do it on microsoft outlook to i just like to have it in one place also in front of me, okay? And do you have a preferred a database that you that you particularly like, you know, recommend i use good old microsoft outlook because, again, it lets me add different fields. But then in the note’s part, i just paste this in and keep changing it. I’ve told this to many people where i’ve worked before, i say modified the list too, and then sometimes people will send me a new topic to know about people, so i’ll add it would be thirty five, okay, it’ll be thirty five much too soon. This show’s going to the show is already out of date. I feel like i feel like by the time we finished the interviews, we’re going toe and you’re going to have three e mails and it’s going to thirty seven. But we’re only gonna have thirty for in front of us. All right, but she’ll keep it up to date. Yeah. Okay. So let’s, let’s, dig a little deeper. You have a new interesting one to me that i so shows all about me. Of course. So that’s, where we start thie anniversary of doing business together. That’s a cool one. What do you like to do? What do you like to know? What? Why do you know? Like to know that because it’s a great way, then, to send a note or a gift or something just to say again thank you so much for our relationship in our loyalty together. It’s it’s. Wonderful! Because again, people always get clients. But retaining clients is key and that’s just another way to say, you know, i remember we’ve been working together for x amount of years thank you so much, it’s, consistent with something that i recommend in fund-raising which is the anniversary of someone’s gift or implant e-giving where the gift doesn’t come, usually until the person’s death, the anniversary of them having informed you of their gift and i’ve had donorsearch donor who i remember that date for, and i send them a note, or we’re having lunch that day or around that day, and they have no idea that it’s the anniversary of the day, that they informed us of the gift in their will or life insurance. It’s so true and again, people die when i worked with non-profits i’ve actually said the same thing, for as you just said might mention another thing, i just want to say very quickly. There was one organization i worked with, and they sent a note on the anniversary that the pet it was a medical facility that the pet had passed away remembering, and it was so touching to the the owner that he made quite a nice gift for the organization. We’re going to take a break and when? We return andrea nirenberg. And i’m going to keep talking about her. Thirty four things to know about people. And i hope you stay with us talking alternative radio twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership, customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stopped by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com, that’s, improving communications, dot com, improve your professional environment, be more effective, be happier and make more money improving communications. That’s the answer buy-in hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back as we talk about thirty four things to know about people with andrea nierenberg, president of nierenberg consulting group, you have some other ones that are that i thought were interesting. Favorite food, restaurants, vacations. You just find this stuff out over time, i guess. Yes, it’s not like you don’t drill somebody and just ask these questions, but over time, people might say, like, people will say to me, oh, when did you become a vegan? Because i’m a vegan, so i will ask something about with the way they eat. So for knowing their food, somebody would not send me steaks for holiday dinner, right? Provoc sabat exactly that would not be right thing. So it’s, just knowing those things and people have certain likes and dislikes that they tell you as you get to know them, but most of the time that goes in one ear and out the other, i write it down. Okay? Why are you a vegan? Is that for health reason? Now i just wait for him. No, no, no. My own health. Recent exactly. Because one of the things on your list, his motivations. Why you’re motivated to be a vegan. You know what? I a long time i’ve been vegetarian, and then i just started to eliminate anything with a face. Okay, what did you mean? We should just take a chance? Let’s, make sure people understand what we’re talking about it? What? What is the vegan diet? Vegan diet is funnies it’s eighty. Eighty percent of what grows instead of what walks. Okay, so that’s, really what it is, what grows, you know, from the earth. So proved vegetables, things like that instead of a kn animal. So fish, chicken, any kind of meat protein not included, including dairy products, right? Well, you know, so i’m ninety percent vegan. So sometimes i have a little dairy. Okay, so a strict vegan would strict big and, you know, exactly, no or no animal products, right? Some ninety percent. Okay. All right, so i was going to take you out for clams on the half shell and e i guess we’re not doing that. Okay. Uh, other interesting stuff the personal objectives, right? Personal objectives. Why? What are we going to do with that information? Who knows? But again, when somebody tells you something that they’re passionate about or an objective they have, whether it’s in business or in their personal life or whatever, it’s, just something to get them talking more. Tell me more about that. Yeah, that’s a good one, right? Because we want to be asking. As we said on the october fifth show, lots of open ended questions. Talk to people, right? Exactly. Some of their ah, some of their business objectives. Exactly. Right? Because that way, find out. Are they happy where they are they looking to move expand a lot of times, you know, you just find out more things about what keeps him up at night, specifically about business. If they have their own business or if they’re working in a firm, whatever might there be some people that you don’t want to know? Thirty four things about me there’s. Something just one or two enough. And then they get a little annoying. Yes. And i want to make sure that we think okay, i have friends for a long time that i don’t know all thirty four topics again, these air just a list because, like, i don’t know you that even that that well, but i know you somewhat already. I know a few things about you, all right? So tease, but we’re gonna pass. I’m not even going. Okay, okay. See? Alright. Continue going. Go ahead. Fine. Go ahead. What do you know? Well, for example, for example, when it would come to the part about your an author, i know back that you’re an author and that you wrote about compliance, which is in itself something very interesting, because a lot of times people don’t even understand that word. Then i also put together that you probably knowing you were an analytical type of personality. Well, okay, but, you know, you have different personalities listed. That would just be your dominant one. Okay? Because you have dominant, expressive, amiable or analytical right. I was kind of hoping to be a cross between expressive and amy of an amicable, but you don’t know don’t know don’t know don’t know don’t know. Don’t feel bad about that. Just saying precision oriented is no, no, no, i get involved in the details, knows another’s down, and now you’re you know, the best thing is that we actually are part of all of these styles. What your dominant one. And i figured that out. Also from your military background and being a combat, i think, therefore in the air force, right, comeback crew commander never saw combat. Yeah, what now we come, but i saw it was from the air from if a crew, right, that you were not a ground based, okay, yes, self-funding so those types of things where things conversation builders, sure. Okay, and your blogger, i’m a blogger, right? Okay, so just saying those ditigal makes sense, and and also, but you do some research, and then when you have conversations with somebody, i do okay, including on the show. Those are good ones, but you don’t have spell my last name. No, no, no, no, stop your sheet, says says says, tony are ok for my that was my own knows antonio markham. Eddie, i know i remember when i met you, and that was the other thing. How do you spell your name? And i had to write it a future remember you asking now you say it. All right, so how do you pronounce your name? And how do you spell your name again? So but for my own you right? For my cheat sheet, i only put tony and from them, but i know it’s important to you now, so now always write it out as tony martignetti i wouldn’t say i mean, secure about it, but, you know, there are martignetti who have taken the g out on, and i’m a proud g holder, a g maintainer, you know, i would even say like that g spot in my yes, but we don’t have time. I hate for it to be obliterated. Oh, yeah, it will. It will never be much. Okay. All right. I think we’ve beaten that to death is the reason i’m feeling a little forward about this? Because because your list is so comprehensive now i’m feeling like i’m not a good friend all my dear friends, who i don’t know, i can’t say that i know their immediate business objectives, you don’t have, like a shallow friends, you know, if i don’t become a little forward, i’m going to be defensive no, no, no, because what happens is this is just information, because no matter how well you know somebody, you always learn something new about them and some people you never find out a lot of these things and who cares, right? It’s just it’s a conversation builder, i could still be a good friend. You’ve certainly can’t. I don’t know the the anniversary that we met, but one that that is a great one for everyone to know for anybody is their preferred method of communication. Because, you know, we have so many different ways to reach back to somebody and if you need to get ahold of somebody, i always say what’s, your preferred method is that email is that phone? Is it text? You know, it’s, it’s, social media, you know, there’s all different ways now. Amy sample ward is in the wings in the green room right now. She’s going to be the next guest and i’m sure she would have something to say about how two people prefer. Do they want a facebook message? They want email? Come on. What do they want? Neither of those that maybe they want a phone call, you know, and that’s the whole thing. I mean, exactly, the world of social media is fascinating. And one of the points that you made when you were last here was that we want to leave people we want. We want to take something. We want to give something and we want one of them water and something. I learned something but have a reason to follow up with a reason. Follow-up how should we follow-up right? Access your opportunity, what’s your preferred method of communication for me to get back in touch with you. Okay. Okay. So we we talked about how to save her to save these things. I mean, doesn’t have to be computer based. Of course, you can have it on idealware five cards. If you want. You can have your own frenchie. You can have anything. You want elektronik? Lee just makes it easier. Sure, of course is the stage. It makes a lot of sense to not have to go to your donors, you know, index card, right? But for a small charity getting started, you know, maybe they don’t have the wherewithal for next excel spreadsheet. It’s sort of hard to imagine, but you just don’t know what the what the technology aptitude is for people who have a deep motivation about write something that they want to start a charity around. And also when you are speaking to a donor and you find out what their passion issue no again, that’s great nothing to write down also because it helps also when you’re talking to them about their gift. I always remember somebody told me once that they went to a charity, they were sponsoring a charity, and they wanted to go to this one bury a successful man to talk to him about this gift. All they wanted a roof for their building when they walk into his office all around the room were pictures of him swimming, swimming medals, and they never once mentioned anything about the pool that they could. Abuse, which he would have, like immediately, probably written a check for but they just talked about the roof so it’s, like look at people and see what their passions are. I used to use that a lot when i was interviewing for jobs back in the dark days when i was an employee of other people, but i still use it. And when i’m meeting donors or clients, you look, you look around the office, i mean, you’re going to see a diploma? Oh, you went teo texas tech, you know? Whatever you see a sailboat, you see andrew’s point your list what what’s in their college where they went exactly, but even you know, if you don’t know, did you look around? If someone’s wearing a lapel pin, you can’t see what the pin is? Maybe it’s, not american flags. Some men do walk around without american flags under the pel it’s. Hard to believe, but some do if you can’t read what the lapel pin is asked, is that rotary? Is that lion’s club? Is it? Did you get an award from the red? Whatever you’re retiring, you wrote, arise excellent, okay, which after you rotary of new york city right here we meet at the harvard club. She knows she has to drop that. Okay, but you’re renting a room at the heart. It’s not like i don’t know. Sac. Like special content. Some manhattan group renting a room? Yes. Are they rent a room at the harvard club? Yes, new york, greater new york rotary. But, you know, it’s been great because wherever i’ve traveled in the world, a lot of times i will always take my rotary carded. Like i’ve gone to many meetings, i know they’re international. You also have. Well, is there anything else you want to say about the thirty four tips before we moved to five things now and then i said, unless one of your listeners maybe has a great tip or another thing we can add. Okay, well, the link is goingto linked to this list is going to be on the facebook page of linked in group and you can also can you can add to andrew’s lift that’s going to be tough it’s pretty comprehensive list. But people are people are creative, very create alright will challenge the audience. Give andrea a couple of things that she doesn’t have on her list, make this list deeper than thirty four, and then when the show was making an offer, if somebody sent so you know, i’ll send him a book, if somebody doesn’t want somebody adds to the list and we added, which i probably will, but even for the effort, okay, cool that’s for listeners. All right, so you have books to choose from. You have non stop networking, million dollar networking seven networking networking for college students and recent graduates. And as of last friday, networking for veterans. Okay, we’re gonna have a chance to talk about a little networking for veterans. What do we do it right now? Since you mentioned it? What what’s special about networking for veterans? Well, because of what’s going on bringing our troops back-up getting them into the work force it into the private sector. We’ve put together a guide, and it was written by me and also with somebody who spent two different times in afghanistan. A marine who’s now working at cnbc and also started a company called four blocks. So it’s a transition guide on everything to do because you’re coming back and getting into the work world. But why is networking for veterans different than the tips that you have in your other books? So not really that different, except that people like to have it nichd according to them. So what it issa’s we really went in and talked about their needs there specifics had to turn their resumes, for example, into military terms into more conversational terms in that corporation, and people sometimes say, well, i don’t network when i’m in, you know, the military, but then they dio they have their friends, they have their groups that the companies and their different areas platoons, you know, the whole area, so they have connections and partnerships and it’s just the idea they’re extremely, extremely well suited for the workforce of civilian life. Their leaders, they managed a multi task. They deal with stress more than many people for ight they are totally precision oriented. They melt like i said, multi task. Their time management is amazing because i started a program one night speaking to a group in the program. Started six thirty they were in their seats ready to go, it’s six. Fifteen. I said you may see something different in the private sector so it’s, just a matter of transition skills i was listening to an interview was earlier this week, i think, and there’s a fear among employers about hiring vets because this is so ludicrous. Sametz but there’s my opinion of it, but it was because they were afraid of hiring the wacky, you know, shoot him up vet, which which i don’t even know if that person exists except in stereotypes, but but there’s a perception among employers that vets could, you know, go off the deep end one day or something. Excuse me way see it every day and people who haven’t been in the military, right? Exactly, your military employees going, toby worlds more stable, right than your average non military employees, and they’re so educated, i mean, they really are, and they work so hard, i mean, and they don’t leave at five o’clock they wait, leave when the job is done. Let’s move to your five things that you should be doing every day, okay, you’re full of lists, so we’re doing thirty nine things that were thirty for things, but it includes a critical five steps out of the thirty four is the five but now a different list. We have the five things to do every day, so we’re actually we’re doing thirty nine things today. Five things to do every day. What what’s that also gets a tip about you being an analytical that’s. True. Very good. So i want you to know i could validate that you not only about your vindicated? Yes, exactly. Okay, five things to do just again. And you don’t have to be doing them like all the time. But you’re there on your radar. You on your mind. So one thing is, think about meeting people are new people. What i mean by that is just surround the account if you’re working with a group or maybe a family or something like that get to know different people within the family or the different clients, whoever that isthe just knowing people surrounding the account, so to speak, on that same list, nurture the relationship so you could go back to something that you learn. He’s thirty for example where the nurture nurture and again in their preferred method of communication, maybe read something that they would be interested in her. An article you could send. To them, maybe you learned something. They were interested. They just came back like i just came back from croatia a few months ago. And i saw something today on pinterest and i was like, wow, that’s great. I know somebody else who just had gone there. I’m going to send that to them. So it’s, like connection. So nurture the second is make sure to listen. I thought this was the third. Well, the first has two parts. I’m sorry lorts sorry. Okay, part one and part two reports metoo and then nurture. Okay. All right. Yeah, i probably should separate them the right second. We have a couple minutes late. Just listen and learn. So actually, really, listen with your ears in your eyes. But within with those two years third is create advocacy, so find ways every day or every week to make connections with your connections to say, you know, tony martignetti you should meet so and so, and then tell a little about each other making email introduction forthe follow-up because most people think about all these things, but they don’t follow-up so just follow up on what i think today is their anniversary, right? So take a step, take a step, right, send a card, make a phone call, do something in fifth, find creative ways to stay on their radar screen so you can go back to thirty four stay on the radar screen. You okay? All about relationship. Really? This is what this is why i invited you back because i make fun of your your lists, but i think they’re great. Thank you. You know, it’s all in good fun, you know that, you know, no, because ways of building relationships, i mean, this is what we’re all about were all about people to people, whether it’s fund-raising or your next job or your next marriage, yes. And and, you know, now you’re going to hear about more about social media what’s perfect about that because every day, like when i’m on facebook or things, i’ve see something new that i could go back to somebody and then send a note or an article or something. So i noticed something about them and this may this may be a me sample ward’s last last appearance, i have five issues with her. We’re going to talk about around jargon jail andrew nirenberg. Is president of near bourg consulting group, which you will find at nierenberg group dot com. Andrew, thank you very much for being a good thank you for having me, it’s. A pleasure. Thank you, my pleasure. Right now we take a break, and when we returned, tony’s, take two, and then amy sample ward, and we’re going to keep talking about getting engaged online, will stay with me. We didn’t do anything, including the good ending. You’re listening to the talking alternative network, waiting to get me anything. Cubine hi, i’m donna and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream are show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life. We’ll answer your questions on divorce, family court, co parenting, personal development, new relationships, blending families and more dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever join us every monday, starting september tenth at ten a m on talking alternative dot com are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications? Then come to the double diamond wellness center and learn how our natural method it can help you to hell? Call us now at to one to seven to one eight one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com we look forward to serving you. You’re listening to the talking alternative network. Hi, i’m bill mcginley, president, ceo of the association for healthcare philanthropy. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Welcome back. Time for tony’s take to my block this week is uplifting. Outpouring. After sandy, i saw some really proactive corporations take steps to help their customers after the hurricane. And i note some of them that came to me directly. The just email. And i’m not even customers of some of these, like ex customer, but they were letting us know that they were doing very proactive things, and i was impressed, and i wanted to recognize them. Chase bank was the first one i heard from. They proactively waved a bunch of fee’s, late fees, overdraft fees, insufficient funds, weise bond. Then the day after the hurricane, they extended the waivers the fee waivers and extra day. And they added a bunch more states. And they said this. I really was impressed with this quote, we have empowered our employees to be very accommodating to your hurricane related circumstances in waving fees, including the early withdrawal fees on most cds and quote. So they were making it easy for you to get your money. And if you didn’t have money view, um, you know, what’s that called when you overdraw you bounced. The check is i was looking for simple before bounced the check they were going to save those, you know, those types of fees. I was impressed by that. Thank you. America. They did the same thing bunch of fee waivers. And then they announced lenient credit arrangements to help get you access to money. Um, new york sports club opened its doors to everybody. So if you wanted to take a hot shower, if you wanted to do a work out, the clubs were open to the entire new york city population. And i thought that was exemplary and all very proactive. So i admired those things and you’ll find the little dipper explanation on my blogged, uplifting outpouring over sandy on my block. Is that tony martignetti dot com? Not tony m dot com like like andrea nierenberg would have you believe, but tony martignetti dot com and that is tonight. She’s gone now. So that’s tony’s take two for friday, november sixteenth, the forty eighth show of the year. Any sample ward is with me now? She’s membership. Hey, it’s. Not your turn yet? Hey, i’m gonna have to find another jail to accuse you. I’m having trouble with you, she’s the membership director at non-profit technology network and ten and contributed contributor to the stanford social innovation review she’s, co author of social by social handbook on using social technologies for social impact her block is that amy sample, ward, dot, or ge and she’s? On twitter at amy r s ward. Welcome back, thank you for having me. I mean, i know it was pretty rough last time, so we had some trouble around jorgen jail. You’ve got a little devil recalcitrant, we’re still talking about getting engaged, get get engaged part, too, so just remind listeners briefly what it was last week about last month that’s setting the tone, sure so it very conveniently and i’m sure it will again today build on a little bit of what andrea had said earlier in the segment, but but really, you know, being a valuable community member, so not just trying to push content out but give people what they’re looking for a point them to resource is, even if they’re not on your own web site, you know, b be a good participant, create valuable content, but also establish yourself as a trustworthy community member, you know, again, that’s not just pointing people to your own website, but here’s actually, the report you wanted, even though we didn’t do it, you know, here, here it is and just begin transparent being open with your communications eso you’re building up the trust with the community so that later today, when we talk about then asking them to do something for you, they’re more willing to because they know that you’re really there with them for whatever that causes, okay? And yes, oh, today’s the call to action yep, you you have a little term still activism what’s on there’s, no charge in jail because you created it so it’s not that i didn’t creates activity now, i’ve never seen it, but really, i’m just a troubled, okay what’s selective is activism is actually term i dislike, but it is used. I’m not going to say often now that you just said you’ve never heard it, so it could be often on scott koegler caldnear kruckel so i’m just very don’t use me as a standard for anything. So so it is something that has been used, you know, bye those critical of the social content sector. So whether it’s in a new york times piece or on essay by someone you know, trying to maybe, in a way, be little or question the role of social online engagement in the fight for a better world to mean that it’s a slacker action like clicked of ism is another phrase. So, you know, just because you could really easily do that thing, does it even matter? Is it? Is it really an important thing to dio like liking your facebook ranger or retweeting exactly exactly on those are the things that are most often point into as as the definition of selective ism liking something on facebook that an organization posted but really it’s not about calling it a slacker action or or saying, oh, that’s, the most important thing that is relevant to the point is that organisations are using these tools to build engagement, to build trust, and sometimes all that you have to say today is, hey here’s, a news story that we thought was interesting related to our cause, why don’t you read it? You know, here we’re just sharing what we’re doing and people liking that news article or sharing it with their friends, it isn’t something. To discredit that’s a lot of people saying we read the article and thank you for posting it and sharing it with us, and we’re sharing it with our network, so that is a good sign that you’re community is listening a and that they’re willing to show you yet we’re here to do whatever you want to do, and you should consider those, you know, lower, ahh lower asks azaz things that are just maintaining engagement and it’s keeping people connected so that maybe today you’re just sharing news. But tomorrow you say, oh my gosh, the hurricane just hit here are how the resource is for for getting help and please go offline with these resources and help people, so they’re ready because they already we’re watching your page and were regularly engaging. They trust the content you share, and now they’re ready to take action on, isn’t there? Ah counterpart in our our face-to-face relationships in our personal relationships, i’m sometimes i might just send an email to a friend, but another time i might invite him over for a drink or dinner. Exactly. We haven’t gotten together for a while, so right? Clicking like or you? Know, asking for every tweet has an analogy as an analogy, and in our day today, right, if you’ve got an email from someone you hadn’t talked to in a year and they were like, oh, my gosh, so this year i want a fundraiser for christmas or, like, give to my birthday cause and, oh, i’ll totally take you out to dinner, too, but, you know, like that you’re just like, where were you the last year when i’ve had a life, you know, so it’s the same thing you want to just maintain engagement and kind of keep tabs, you know, on what the organization is doing or in the other way around, you know, give opportunities for your community to know what you’re working on, so that when you do say, oh, now we’re ready to launch a campaign or a new program or whatever the community knows why you would even be launching it or why you’d be telling them about it. Yeah, okay, how do you know what people are interested in across the different platforms? They’re suited for different things, but how do you know what people want to get from you across twitter? Versus lincoln sure. Well, first is asking them kind of to andrew’s point is being able to say, oh, you just signed up for the email newsletter? What kind of topics are you interested? Are you in environmental organisations? Don’t just say i assume you all want to know about the environment say, are you actually more interested in climate change versus animals? You know, someone that really cares about alligators and doesn’t care at all about climate change is going to hate you if you start emailing them about climate change like i love alligators, maybe that person exists. I don’t know, i am not extremely fond of alligators because, you know, teeth, large mouth, strength, scary way could explore that another call, but so, you know, let people opt in just to a specific type of content on and similarly, if you are, you know, getting people following you on twitter reach out i mean, you can see who’s following you reach out everyone, so i’ll just say, hey, what are you most interested in? You know, how can we? How can we help you on dh? Just asked because, hey, if they don’t respond, you’re in the same place you are now, but if half of them write back and say, we’re all understand alligators great, apparently your twitter followers are really interested in animals, you know, on then the second part of it is listening so you can ask obviously, that step one, but then just pay attention. Now all these people are following you on twitter sort through see if there’s some key words or some hashtags people are often using and say, wow, it really seems like even though we’re on twitter sharing this content, all these people that have found us and followed us are really more interested in this other topic. You know, maybe we shift some of what we’re posting their same with on facebook or whatever channel you’re using, you know, listen for not who is the person that everyone’s listening to that’s important, but but even those other people that aren’t getting retweeted if they’re constantly all having conversations about a slightly different topic than what you’ve been posting to that channel, maybe that’s, why you’re not getting the engagement that you want or why you could have more if you taylor to that channel most people, you know statistically, or what the research shows is that even though there are people like myself are like you that do have accounts on many platforms just because we’re social beasts that are engaging with the community all over the place, not we’re not out. No, we’re not eating the people were just engaging with, um, that we that people still choose a primary channel that, you know, if they were only going to log in one place today, that that’s the place, so people that aren’t like us, they probably maybe only have one or two channels and the primary versus non primaries like that. Nonprime everyone is once a month, they maybe look at so the way that changes who’s on your facebook page versus who’s in your your linked in group first as following you on twitter, the kinds of people that choose that primary space are going to be different across different platforms, and so the things they’re interested in, the way they talk about them is going to also be different. So listening is going to help you say, great. Maybe we don’t ever post our block post on facebook because the people there, they just want us to write out what the fact was or what the research finding was and let them talk about it in the same space, but over on twitter, maybe they want us to just give them the link so they can share the link around. You know? So so it’s about the topic and the way you give the information so that that group can have it the way they want, instead of having to go find the block post because they really just wanted the findings. You know, i got sense. Um, some fresh live listener love, benita springs, florida and staten island. Staten island. Of course, we’re thinking about you from sandy. There are a lot of people still in a very bad state in staten island. Three weeks is not enough time to recover from what sandy did. So stat now and our love and our hearts go out to you. Foreign listeners abroad. Taipei, uh, fukuoka, japan. Tokyo, japan. Asahi, japan. Chung ju in china welcome, it’s. Unbelievable. Welcome foreign listeners. Have you been noticing that or i have been anyway? I’m asking if you have. Of course. This is all about me. So what? I experienced the world experiences. It’s. True, that zoho except first activism know there’s. All right, i’m not, yeah, i wasn’t aware of that one. Alligator amy is with us, and now i’ve been noticing that a lot of the the social networks linked in and facebook specifically are sending the e mail to tell me now about things that are happening over on the on my site on facebook and lincoln, people have viewed my profile on linked in to try to get on argast room they want meteo more traffic on lengthen facebook, you have a list of twenty six things that you haven’t responded to, but they’re usually just like new events or something. Is that mean that the networks are recognizing? Email is an important channel? Well, i think it’s because i mean, these platforms have always recognized email as the channel to get you back in that’s why they all rely on notifications that you know, here’s the e mail that someone just posted on your wall here is the email that someone wants to be your lincoln connection, you know, they’ve always relied on email tio loop you back in for notifications, but they’re realizing now hey, maybe people will come back and check out linked in even if they don’t have an open invitation they have tio you know, ignore or accept, but we could just say, hey, did you see that these three people change their job titles were going to tell you what their new job titles are. We’re going to hook you back in, yeah, but then, you know, while you’re here, then we’re going to try and prompt you to update your job title and then that lets us email them and say, hey, you just changed your job, you know, so it’s just looking for opportunities that aren’t just in those notifications, that just aren’t the actions toe loop you back into the platform saying with facebook and the pages, okay, we gotta take a break, any stays with us, and i hope you do, too. Yeah, you’re listening to the talking alternative network. Schnoll are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s, monte, m o nt y monty taylor. Dot com. Talking alternative radio twenty four hours a day. Kayman sample ward is with me she’s, our social media scientist she’s too modest that’s something i don’t dare she’s two months call herself that, but social media really is an art and a science when there is science, right? There’s numbers there’s a lot of quantitative oh yeah, lots of metrics. I mean, you could you could die happy and those in that data, you know what? Also always in art, we’re talking about some of the art yeah, you know, exactly turn people off, you want to recognize their appropriate channels, etcetera, right? Right, exactly let’s suppose now that you’re not in, you know, you don’t have any big campaign going on, not some big push for money or or activity or volunteers or lobbying or whatever. How are we keeping people engaged between these campaigns? Well, i mean, it’s important to plan for the non campaign engagement, especially the the immediate week or month after a campaign, so that you don’t just have tons and tons of action and then silence eso when you’re when you’re creating your campaign plan and considering the online engagement components, you have to then plan for the phase out after radcampaign but then after that it’s, you know, like we just said, you want to make sure you’re sharing things and giving people ways to continue to engage with you so that they, you know, so you’re content going to use a show up in their facebook news feed and and all the rest but it’s important that whatever you’re sharing is still relevant and valuable and trustworthy, etcetera, because if it isn’t, then people are just going to see right through it if you’re just, you know, saying something just to have a post that day, no, people are smart enough to know that you don’t have anything to say and that and that is interpreted by the community is as you’re not really carrying so it’s better to just not have posted that post than to just write something that says, what are you doing today? Because we don’t have anything to say, you know, now campaign could be something small, even just like a new blood post, right? But if all your stream is ever about his new block post every two weeks, people that’s, that’s, the one way, the deadly one way exactly, and there are lots of ways, especially when you think of it not as a campaign or trying to put pressure on yourself as huge, you know, engagement, gathering things, but if you just think about it from the content planning perspective, there are lots of ways that you can maintain engagement outside of campaign, so you could say, you know, every thursday we share a news story from the week that is about our issue and you know, that we’re seeing people talking about and so then, you know, great every thursday, we already have our content plant, and the community now expects to get news from us every week, so, you know, you could just pull that link from the new york times where it is here’s the article we’ve seen some of these community members give their feedback, what do you what do you think? And just start the conversation and you don’t have to have searched for things if you’re paying attention as an organization, you probably are following the news around your issue. So it’s not a difficult, it doesn’t take staff capacity to try and maintain that, but it definitely helps maintain engagement in the community geever same with the bog post, do you know that you’re going to have a block post every week or uncertain days than just plan that that’s the piece you’re going to share and then test? Do we just post the link to the block post and say, hey, what do you think, here’s this week’s blood post? Or do you say here’s a quote from the block post? What do you think? You know, what’s your reaction just to the quote and get people talking. So even within the content you’re sharing regularly, you contest and kind of changed the nuance you know, of how your of how you’re posting it and just keeping things regular, a lot of a lot of organizations i’ve worked with, their natural instinct is home. I’ve ash that’s so boring everyone will think every thursday you share a news story, uh, come up with something original, but actually that regularity helps the community because they know, oh, man, i didn’t see a news story, you know, from habitat for humanity in new york today, and and i am used to seeing that i’m going to go look for the news story instead of just trying. To hope people see it, you know, you’re creating a reliable source for them, right? And and i think people and people do come to expect it. Andi, you don’t want to think that your stream is the only thing they’re following. So exact waiting for next thursday, there’s plenty of other things happening between the thursdays, right? Exactly their lives and their social networks. Exactly. Exactly. You know, it’s not like you. Oh, they have nothing to do until next thursday, right? But then it can also help you. It can help inform when you do plan for ah large campaign, because you can look back and say of all of our thursday news posts, actually, you know, over time they’ve gotten less and less traction let’s make sure we don’t frame important news during a campaign, the way we were framing it there because we saw people, you know, kind of lost interest or oh, my gosh, this kind of content we’re sharing just does fabulous every week. Let’s make sure we incorporate that into our campaign plan so that every day we have one of those for example, you know, so don’t just think of it as like, well, this is the boring in between stuff, but that’s, that’s your test, you know, that’s, the science part that’s where you get a test out, see what works and in the campaign just use the stuff that we’re yeah, excellent. Okay, and since we’re talking about campaigns, we just have about thirty seconds left, but one of the things you want to do it right after your campaign is share results, share results on and it’s a really easy way the community likes to know they made an impact, you know? And so obviously a lot of organizations think we’ll share. You know, how many people signed the petition and how much money we raised, whatever, but also share things like here’s, the photo that was shared most and then everyone could say, i shared that photo, you know, like, it seems silly, but they will remember that photo if they were the ones that shared it, and then they think, yeah, i’m going to share it again. I’m going to like it. It is a compelling photo, you know? S so think of those other social components to report back on as well. Alligator amy thing scientist her bloggers that amy sample war dot or ge? And on twitter she’s at amy r s ford. Good to see you. Thanks. Thank you. Yep, pleasure. Next week we don’t have a show. You certainly have my good wishes for thanksgiving, especially people displaced from sandy. I hope you can take time and give thanks for the blessing that you still do have in your life, and you have on everyone has my good wishes for for thanksgiving next week on november thirtieth, russell james with request brain scans this professional from texas tech that see texas tech is on my mind if you were paying attention. I mentioned texas tech earlier today, russell has done research to show how our brains light up when we decide to put a charity in our will so it’s bequest brain scans and we’ll explore his work and also scott koegler returns on thirtieth he’s, our tech contributor and the editor of non-profit technology news. In the meantime, i believe next week there will be a new fund-raising fundamentals podcast that i do for the chronicle of philanthropy. You can never trust these people, you know, they’re editorial practices, they’re very sketchy. I don’t know, i’m not exactly sure when the thing’s coming out, they could learn a lot from tony martignetti non-profit radio, i’m sure, but it’s supposed to be next week, and if it is, then the topic is year end fund-raising tips you’ll find fund-raising fundamentals on the chronicle of philanthropy website and also on itunes. You know you can listen to non-profit radio, live or archive if you want to find the archive it’s also on itunes at non-profit radio dot net, wishing you good luck the way performers do around the world. Oh, i’m supposed to ask janice. How do you pronounce the the one from the czech republic and slovakia? Because i wanted to go south from sweden. Janice, how do i say z l o m v a zom vase? Just the way it looks ok. Islam vase from the czech republic and slovakia. And that is break a neck. They want you that’s a much more critical than break a leg. But that’s, you know they’re more dangerous people there. Suppose i’m wishing you islam vase. Our creative producers claire meyerhoff. Sam liebowitz is our line producer on this show. Social media is by regina walton of organic social media, the producer of tony martignetti non-profit radio, is john federico of the new rules, and i hope that you’ll be with me in two weeks at talking alternative dot com. Next, fry on friday, november thirtieth, one to two p, m eastern. I didn’t think the shooting. Good ending things. You’re listening to the talking alternative network, waiting to get me anything. E-giving hi, i’m donna and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream are show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life will answer your questions on divorce, family court, co parenting, personal development, new relationships, blending families and more dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever join us every monday, starting september tenth at ten a m on talking alternative dot com are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications? Then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight one eight three that’s two one two seven to one eight one eight, three or find us on the web at www dot double diamond wellness dot com way look forward to serving you! You’re listening to talking alt-right network at www. Dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over intellect, no more it’s time for action. Join me, larry shop a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s provocative talk for the realist and the skeptic who want to know what’s. Really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry sharp, your neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s ivory tower radio dot com everytime was a great place to visit for both entertainment and education listening tuesday. Nights nine to eleven. It will make you smarter. Talking. Hyre
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Tony’s guests this week:
Andrea Nierenberg, president of Nierenberg Consulting Group
Amy Sample Ward, membership director for NTEN and blogger at Stanford Social Innovation Review
Read and watch more on Tony’s blog: http://tonymartignetti.com
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Hyre hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, i’m your aptly named host it’s october fifth, two thousand twelve oh, i hope you’re with me last week. Yes, i do simply i hope you were here because last week was the law of attraction to attract major gift prospects and potential board members, you have to put your best foot forward to get what you’re seeking. Melanie schnoll begun is managing director at morgan stanley private wealth management remember, she helps her ultra high net worth clients make charitable gifts and get on boards, and she had practical and valuable advice that applies to any charity soliciting a major gift or recruiting a boardmember also private benefits not dirty but bad. We’re not talking friends with benefits. These air the rules against private and your mint excess benefit transactions and private benefit generally these rules keep your charity operating for the public good. Emily chan from the non-profit and exempt organizations law group is our monthly legal contributor and she explained all those rules this week. Friends from from events andrea nierenberg, president of nierenberg consulting group, talks you through her friendly steps for meeting more people at events of any kind and building a real relationship with them. It’s. Remarkably simple advice and get engaged. One amy sample ward, our social media scientist, kicks off. Her new status as contributor. This month is part one of a series on riel engagement and building trust through online social networks. She’s, membership director for non-profit technology network and ten, and she blog’s for stanford social innovation review. Are you on twitter at this moment? If you are, then you should be following us on the hashtag non-profit radio on tony’s. Take two in between the guests, perseverance, that’s, what i blogged this week and that’s what i’ll talk about at roughly thirty two minutes into the hour. Right now, we take a break. When we returned, i’ll be joined by andrea nirenberg, and we will talk about friends from events. Stay with me, co-branding dick, dick tooting, getting ding, ding, ding, ding. You’re listening to the talking alternative network duitz e-giving. Nothing. Good joined the metaphysical center of new jersey and the association for hyre. Awareness for two exciting events this fall live just minutes from new york city in pompton plains, new jersey, dr judith orloff will address her bestseller, emotional freedom, and greg brady will discuss his latest book, deep truth living on the edge. Are you ready for twelve twenty one twelve? Save the dates. Judith orloff, october eighteenth and greg brady in november ninth and tenth. For early bird tickets, visit metaphysical center of newjersey dot or or a nj dot net. Hi, i’m donna, and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream are show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life. We’ll answer your questions on divorce, family, court, co, parenting, personal development, new relationships, blending families and more. Dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever. Join us every monday, starting september tenth at ten am on talking alternative dot com. You’re listening to the talking alternative network. Duitz lorts durney yeah, welcome back. We’re always talking about big non-profit ideas for the other ninety five percent, and today is no exception to that. In the studio with me now is andrea nierenberg she’s, author of several books, and i’ll ask her to name a couple of those titles in a few moments. She’s, president of nierenberg consulting group, which you’ll find at nierenberg group dot com you’ll find her name is spelled and i e r e n b e r g nierenberg group dot com, and i’m very pleased that her work and her expertise brings her to the studio and the show. Andrea welcome. Thank you so much, tony it’s great to be here. It’s a pleasure to have you i’m glad you’re with us. Thank you were talking about friends from events. People get a little intimidated at events what’s what’s up. People do because they think that when they go to any kind of an event that they have to get something and i always say before you go, set a goal in your mind that you’re curious, you’re going to go to meet a couple of new people, learn about them, and i always say when i talk about networking, the opposite of networking is not working that every time you meet someone it’s an opportunity to learn from them, be a resource or give something first, if you go with that sort of premise, it’s fun, all right? And we’ll go into detail on each of those. You know, you have a lot of advice around those, but but this is potentially walking into a room full of strangers or mostly strangers. I mean, if i only know two or three a handful of people out of the room, i might not see those people it’s intimidating. It might be, but you could do your research before you go and that’s something that we all have available right now. You can go online, you can see a little bit about the organization you can see about the event that’s going to be coming up, even a social event on a lot of times, i’ll just, you know, connect with the person who’s giving the party or whatever just to learn a little bit about that. So for something it’s a business related, i say, get in touch with the greeter or the organizer before. The event or after you’ve done some homework so you make an introduction b e mail or call them, i’ll say, i’m going to be coming and you know, i don’t really know anyone there. What advice might you have? People are shocked when people do that, then do something really important. Send a note after you’ve spoken to the person or connected with them online it’s that given you some feedback, a hand written note just to say, i’m really looking forward, all right, and we’re goingto that kind of detail. I pulled listeners before the show, and we did have low survey response this week, so maybe less reliable than usual. But one of the questions i asked was, do you prepare before attending your charities social events, for instance, who you’d like to meet, research those people and think about talking points with people? And eighty percent of the people said yes, and twenty percent said, no, they do not. So for the eighty percent will have advice. We will put a finer point on that, and for the other twenty percent, we’ll get you up to speed. Let’s, say a little more about the researcher and how first, how are we going to find out who’s going to be there? Well, sometimes you can go right online and you can see who the board of directors are if there’s a speaker who the speaker is, you can see people that have been other events that they’ve had, and again, you may not get a guest list for that particular evening or that day, but at least you’ve got some people. And again, you may not meet those particular people, but at least if you do, you have the opportunity to go to google or to go to their site or the link dan or anything to find out a little bit about them. So if you do have the opportunity to meet them there, you have some talking points are but there are other people that you could meet that you don’t have. I did the research on. Okay, andi, if this is your own charities event, you might be a fundraiser or an executive director for a boardmember going to an event, then you definitely can get a copy of the certainly i just i’m so excited about this new friends of events, i threw the microphone across the across the table, but i’m back don’t worry on dunaj un injured as well. So then, if you’re one of those people and it’s easy that you definitely should get a list of all the attendees and go through it. It’s very easy and, you know, especially if you say, you know, i really love to meet these people and connect with them on and differentiate yourself. I always say also go to google alerts because any time that somebody has been in the media or the press or anything, you can get some information and you’ll get it like in a low. So you want to set up a google alerts for someone. Now, if this is a big event, you would probably wouldn’t set it up for all the all the hundreds of people who are coming for your key people that really happened. They have that all the time for your key people, because it’s it’s something that’s ongoing because you’re just not going to go to the event, meet them and that’s it. You want to build a relationship? That’s the whole idea. And also, you don’t want to stop the people. I mean, this is this is just getting a zai say to some people gathering intelligence and information, you’re just pulling in. So you have knowledge. When you meet somebody, you have a very short window of time to make a first impression. Okay, understand? So clearly our research is part of our goal setting. When this is all subsumed, i guess in having a goal for the afternoon or the evening. Absolutely. I want to send some live listener love out tio new bern, north carolina and a story of new york that’s queen’s write stories. Queens. Of course. I knew that i used to live in forest hills, queens on dh. This may be a popular time in the story of two because it’s beer, it’s octoberfest and a story of new york happens to be known for its beer gardens. So welcome a story. Welcome. New bern, north carolina. Live listener love out to out to you that’s. Nice, of course. Well, did you expect other one that no, in fact, i’m going to be in a story tomorrow. So that’s what? Okay, cool. You thought i was? A crash host? No etiquette. Okay, that you’re great. Well, don’t get carried away. But you thought it would be okay. Okay, we’ll be fine. Um with just a minute left or so before our first break. What else should we be thinking about when we when we know who these people are that we want to talk about what we want to talk to at that event position you’re, you know, your introduction, something that’s kapin pool to them and something that you could get your point across also, but something very short, brief focus on the other person, don’t focus on herself, which a lot of times people do say something to that person that when you walk up to them, is something that you admire about them. You’ve heard them speak. You’ve read something about their work, something like that and then put out your hand and introduce yourself. Take the initiative, tying your research that you did to the opening a couple lines. We’re all right. We’re gonna take this break and when we return, of course andrea nierenberg stays with me, and i hope you do, too. Talking alternative radio twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Buy-in are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology, no reality, in fact, its ideology over intellect, no more it’s, time for action. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower. We’ll discuss what you’re born, you society, politics, business, it’s, provocative talk for the realist and the skeptic who want to go what’s really going on. What does it mean? What can be done about so gain special access to the ivory tower? Listen to me, larry. Sure you’re neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio, dot com e every time i was a great place to visit for both entertainment and education listening tuesday nights nine to eleven it will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back, andrea nirenberg is here and we’re talking about friends from events. What is thea the next step after you or you want people to be confident? Let’s? Take that and you want to put my hand out on dh introduced myself, right? I say you have to have your intangible tool kit with you and your tangible tool kit. Okay, what your intent? Intangible you’ve done your research, you’ve set a goal for the event. You’ve also thought about your appearance. You thought about the fact that when you walk into the room, you’re going to smile and research tells us that most people do not smile when they walk into a room, and when you smile and you walk in, first of all, you become more confident you feel more confident internally, you’re approachable, and it also is something that most people aren’t always doing there exactly. So watch the next time you walk into an event. Also, think about what you’re going to say to people, have you or introduction, you know you’re twenty second, if you will introduction, sort of a headline that you’ll have also some headlines about me, yet you have somebody says hey, tony, what do you do? Right. Well, say really, even though they want to know what you do, they really want to talk about who more than anybody, right? Thumb. So right. I mean, myself with there being polite. Absolutely. But i’m just saying, but that’s, how you draw a conversation with people. So as we all know, it’s very common sense also something so basic and self simple. Turn off all your equipment. I know i say this, but how many times do you go somewhere and people are still connected? Have great eye contact. Sounds simple, not always done in a firm handshake. Simple things, but all this is in your intangible tool kit. You know, because you have to think about these things. Also, take a quick look in the mirror and make sure you do give yourself a smile because i have a greeting in my office is a mirror is has a wonderful greeting. If you smile into it, it smiles back. If you frown into it, it returns that greeting it’s basic but basic works. Plus, you want to look to make sure you have spinach thing for understanding through exactly i talk. About that in a lot of my books and people laugh, but i say, you know, what’s critical it’s critical, and then in your end, in your tangible tool kit, this is keep have your business cards, not to give them out unless somebody asked for them, but have them so that they’re with you. I always say, have a prop with you to like something that you might where i wear a lot of pins have an interesting pan, something like that. So, you know, you can start conversation also pen and paper because your people took it was very full. Well, it’s not that full because what happens things are no, i’m pinned on bulky with my cards. No, no, no, no, not a lot less is just want one cup, one interesting thing, okay? And the thing is, i always say, don’t matter how sharp your mind is, it’s still weaker than the pale of stinks so i may learn something about you, toni, and then i’m thinking, i want to be able latto follow-up but i don’t have to write something down, so if we’re in a longer conversation, i might say, with your permission, could i write a few notes down because i’d like to be able to follow-up you don’t think that’s, you don’t find that craft if we’re in a conversation for awhile for discussing things not go? No most the time, the reason i have is after we walk away, then i think development officer going more morgan’s, you know, you’re not interviewing the person, not drilling them, but you know how sometimes you just like, well, that’s, right? You talk for a while, then you might say, just let me make a couple of those yeah, right, you know? And i’ll use their business card, teo, to make those, but no, i’m gonna correct on that because one of the things is i’m glad you brought that admonished no, no, not at all, but what happens if the business card if you think about in the far east and i’ve been there eight times and i always think about that when you get someone’s business card, they give it to you almost like it’s, like it’s them. I have heard that exactly, and people study it, they look at it, they come in on it, so you know what i’ve started. To do when i go to advance or when i meet people anywhere, i will get the card. Then i might comment on it. Tell me a little bit more about that and i just did this on one of my client programs that we do these webinars and all thie advisers in the room were like saying this’s, fantastic. Okay, something to dio, but we’re not in the far east, so i mean, here in the us we live in. We don’t. We don’t revere the business card. It’s maura, we should those, but but you know what, it’s? Another talking point. So the thing is, we usually to convince me of this. All right, well, i don’t want to convict e what i always say. I know, i know. I always say take the best and leave the the rest. Okay? But my point is when i will be with you so i know twenty tow woobox tangible and, boy, i got a front once i’m learning all the time. But the funny thing is that when you do look at someone’s card or ask some questions no, that part i love because because there’s often there’s information on the card that i think, oh, i used to live there or but i don’t look at it until i’m in my house. I met you, so i’m not. I’m not disagreeing with you about the staring at the card, actually reading it in the president, nothing glancing at the card really, i am being admonished is no question about that, but that’s okay, yes, we are definitely having fun. So but it’s the it’s, the not writing on the card, you know, because we’re not in the far east, it doesn’t matter. Well, again, i always say take don’t take the bus leaving, the rest were gone and i got the window, okay, but my point is because sometimes if you write on someone’s card, you know, a lot of times then you know it gets lost or whatever i say take it back, put it into your database or wherever you keep your information and that’s really what you need to dio and then put down your notes. So i’m putting my notes elsewhere. Now, if i’m in the midst of the conversation and it’s a lengthy one, as you suggested, then i’m saying, as i’ve done you mind if i take a few notes? So i need to have a little piece of scrap paper with many scrap paper? Nice little, you know, booklet being admonished again. I i’m screwing this up so badly that you’re going to make me a hermit. I never got to see this is never going to another. You could take scrap paper. It’s. Okay, but my point is, i take a little like all these wonderful little, you know, mole skin, but yeah, they’re pretty they make a much more efficient for station pieces. They make a professional appearance. Of course. All right, you’re straightening me out there, not admonishing. Okay, let me send a little live listener love out to maywood, maywood, new jersey. I have relatives in maywood, and that could be them. I don’t know. That’s grove street in maywood, new jersey. Then that would be my aunt uncle, but could be anywhere else made with the big town maywood, new jersey live listener love. And also hey, fay, china that’s. Not that’s, not in wyoming. I don’t mean. Hey, fay, china, wyoming. I mean the city of hay faye in the country of china as well. And were very apropo to send live listener love teo to our asian listeners because we’re talking about the business card and how it’s revered and how sloppy i am at events know that you’re you’re saying it makes very good sense what i did use those in a little bit now feeling defensive, you know, that’s very bad i would those little scraps i would take in the corner on it was actually not a scrap. I mean, i would have, like, a legal pad, a couple pages, and i would have it folded, but i would go off into the corner and make my notes there, but i like i like the idea of doing it face to face with the person and having a little conversational, beautiful piece of stationery that i’m writing on or some herbal note, because it makes the other person sometimes feel well, you know what i’m saying is really important, and you’re taking an interest this guy’s a big shot. Look at this cool look, it’s called a notebook people, and i always ask permission of stock it absolutely right. I’m with you. Yeah, i’m the crash one and you know i don’t know there’s different kinds of people. Yes, we can meet absolute have them identified, categorized where those with those types of people. Okay, well, after i’ve done my own research on the people i’d like to meet if i have, i’ve identified them, so i’ve already done my homework, but i may not get to meet them, so i always want to be prepared. I walk in the door, right? The greeter is right there if i’ve had in any kind of conversation with that person in advance. It’s wonderful to be able to say hi, so great to meet you in person because you have done the previous i’m coming. I might not know too many people. If not, i still seek that person out just so i can introduce myself busy though i am not going to spend a lot of time, but you go over and say hello. I just wanted to introduce myself. Thank you so much. I’m looking forward to the event and then come back at the end also to say thank you. Okay, simple talk to the people that are in front of you and behind you in line when you’re checking. In because just to say hello, what brings you to the event? So at least start conversations, people usually that air standing by the food at the bar? Isn’t it true? Yeah, great places just to walk over to people because it’s all about starting the conversation of working, the impression is very collegial around the food table you’re sharing force and well, serving for their not shaking or you’re just talking, everybody gets their own eating. Forget my events in-kind events you’re running, but i don’t know that’s an idea, but we’re also we’re only sharing the serving fork, so but literally there’s a physical sharing it is sharing the table space around which you’re walking, you started cos bar you’ve got your elbows on the bar? Yeah, so you’re sharing and basically all you’re doing, especially for people who get intimidated a lot of times about events saying, oh, who do i talk? Teo this’s. Perfect, because you could just start a conversation. Hello? What brings you here? Open ended questions would always have your exit strategy, then exit strategy thing. The other thing is people who are by themselves, you know, there was always somebody standing or sitting alone and we’ve all been there, so i always will walk up to somebody and start a conversation with them. Also, if you’re in an event when i’m there, the odds are that guy standing alone is gonna be named tony martignetti looked out, we know it’s a lot of that’s great, so i actually do engage, but now that’s a very friendly thing to do because people who are standing alone, you know, they don’t know what to do with their hands have a drink in one hand, the other hand is in their pocket or ah, there, you know, feigning using their phone, which i know you’re that’s bad, i mean, definitely should be disconnected when you’re walking into an event supposed princessa you don’t really want to be distracted right in the midst of a conversation, even if even if there’s a tone going off and you ignore it, it’s still just, you know, it’s a distraction, right? It is, but but these people standing alone, they’re they’re fainting, using mail checking, you know, you can walk up to them and saying, of course, well, what’s, the worst right? And they’re not going to give you the worst know it wasn’t really that great there alone don’t who are there other categories of people that we threw? The other group is like if there’s everybody’s engaged and there’s, we’ve talked to all the other we’ve talked about then i always say, walk up to a group now, not to people, because two people could be having are having a conversation so you don’t want to interrupt, you know, want to stand there, but if it’s three or more people just walk up and i do this all day, that teo and i will stand there usually they know you’re there after a few settlements, right? And i’ll say something like, you look like the friendliest group here, i hope it’s okay, that i came over here alone and i never tried that, all right? I just weighed on my way in because naturally, the group will start, expand and allow you in people just do that. I mean it so’s but that’s a good one. This looked like the most interesting group. But then if you go to the group next to them, you can’t, you know, because then you can use another life or something. Like that or else by that time, you could bring over, say, tony, i’d like to introduce you to or do you know, the people over there with it’s walk over together? And isn’t that a key sort of seeming like the host you’re trying to take over from those who want to seem like making connections so little boy about exactly and that’s? Why i always take on that premise in my mind that i want to be the host or hostess when i walk in for myself. So i want to greet people and be open and everything, and also because i’m an introvert, i’m a learned that you are martignetti learned extra that’s well, that’s very encouraging for the twenty percent of people who who said they don’t do their research and actually related to that. I asked another question, preshow you’re at a professional conference and you’re the last person through the lunch buffet. There are two seats left, one is at a table of strangers. The other is a solo seat at a small table all by itself. Where will you sit? Eighty percent said they would sit at the table, strangers twenty percent said they would set up the solo table, so for that for that twenty percent that we’re talking to, so you’re meaning that they’d sit by themselves instead of sitting at a table of strangers, and then i set it up solo table, so there’s nobody’s going to sit with them. So so now for your for the person who’s dahna needs to be a learned, extroverted what’s your advice there because that’s that’s you i exactly, i would say, you know, you need to have your own kind a pep talk in your mind that when you walk in and say, you know what, i’m going to jump out of my comfort zone, and i’m going to sit with some other people i don’t know because what’s the purpose of going and sitting by myself, i’m there to learn and to meet and connect with people and say that to yourself. And if you ask the person next to you, you know, has this seat been taken? Obviously is open so you can just perfect opportunity to say hello to the person on your left person on your right and just daughter conversation, but just if you think about learning e-giving sharing and asking open ended, high gain types of questions to the people, then it’s not scary, then you don’t have to focus on yourself, okay? And small talk is has a place in this right? Small talk is big talk you say to the person is a seat open. Okay, now you’ve already opened the conversation, right? So that’s, the first person why is small talk big talk? Because that starts the conversation report and everything like that and just be open and observing and aware. So the person sitting next may, maybe they’re all talking to people. Eventually there’ll be a lull in the conversation. So while i’m watching, i’m observing and then i might just say to somebody, you know, i couldn’t help, but over here, would you mind if i, you know, offered a piece of advice on that or something? And a lot of times you get into that situation, i’m thinking of the sitting at the sitting in a seat table, strangers people start looking at you, whether they’re in a conversation or not, they start to recognize that you’re they’re just like when you’re in the in the bar area, you know? Milling in joining that group, people will start. Teo will start to recognize yes, but it’s also, you know, when you sit down and you’re the last person to sit down it’s like you make a presence right there by doing that, so even if they’re all talking to each other, you know, you sit for a minute or two, but then you just start the conversation they know you’re there being an extra vert can be learned it’s very much learned. I talked about that a lot, okay, you mentioned the exit exit strategy. All right, so now we’ve been in a minute conversation a little too long, andi were sort of getting back to small talk now, like now we’ve now we’ve exhausted goodcompany ation and we’re back talking about the weather and traffic what’s my for that if we’re going to follow-up i always say there’s four things to do in every conversation learn something about the other person. So you tell me your name. Tell me a little bit about you. I want to focus on you, the other person give something. So maybe something you told me. I could give you a piece of advice. You know, tony there’s an article that you might be interested with your permission, would it be okay to send it to you? And then i would always ask you, your preferred method of communication if we were going to stay in touch, so take something away, and then if we were going to stay in touch, find a reason to follow-up say, you know, you said you’re an email person, would it be okay to reach out to you the e mail in the next week or so? Maybe set up a coffee or something? And then it’s been great meeting you enjoy the rest of your time here? Or i might say, my time’s already been well spent. Thank you so much for the conversation enjoyed the rest where i might say, tony, i don’t know if you’ve met so and so and put the two of you together and then walk away, right? Andrea, i’m gonna believe you gave about thirty five tips in this time that we’ve spent together, so people will have to go back and listen to the podcast and take notes because incredible advice. We just have about a minute before we have to depart, tell me the name of a couple of your books, non stop networking had improved your life, working career, million dollar networking a sure way to find, grow and keep your business. And i’m very proud about the book that’s coming out networking for veterans, which was done in conjunction with military and it’s coming out on veterans day. And can we find all information about that at nierenberg group dot com? Right? Andrea, i’m going to take so i’ll take a look at the time because this is really very important to me. Tell me what it is that you love about the advice that you give the work that you’re doing around this subject that we’re talking about, because it’s, you know, i was an old dale carnegie instructor if anyone ever read that years ago in the book how to win friends and influence people, and it was very, very important to me because i was always very shy. When i moved to new york, i said, i’ve gotto really put myself out there and build my business and do everything i was going to, and i always hear my wonderful dad up in heaven. Saying to me, read that book and then take the course, and i became an instructor while i was a publisher during the day and that’s that’s a long time ago, because i started my business nineteen years ago. But mr carnegie’s advice is everyday common sense, and this is what networking really is. If you look at it about giving first being a resource and sharing with people and making friends building trust simple. Andrea nirenberg is president of nuremberg consulting group nierenberg group. Dot com. Andrew, thank you so much for being a guest. Thank you, been a pleasure. Stay with me, tony’s, take two, and then any sample war. It kicks off her new status as contributor. When we talk about get engaged, one and i have a feeling he’s going to a lot of overlap between andrews conversation and amy’s conversation. Stay with us. Talking alternative radio, twenty four hours a day. Joined the metaphysical center of new jersey and the association for hyre awareness for two exciting events. The small live just minutes from new york city in pompton plains, new jersey, dr judith orloff will address her bestseller, emotional freedom, and greg brady will discuss his latest book, deep truth living on the edge. Are you ready for twelve twenty one twelve? Save the dates. Judith orloff, october eighteenth and greg brady in november ninth and tenth. For early bird tickets, visit metaphysical center of newjersey dot, or or a h a n j dot net. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. You’re listening to the talking alternative network. Dahna if you have big ideas but an average budget, tune into tony martignetti non-profit radio for ideas you can use. I do. I’m dr. Robert penna, author of the non-profit outcomes toolbox. Welcome back to big non-profit ideas for the other ninety five percent time now for tony’s, take two. My block this week is perseverance. Last weekend, i did the tunnel to towers five k in here in new york city it’s ah, memorial event for a firefighter who ran through the brooklyn battery tunnel on his way to the burning the world trade center towers on september eleventh, two thousand one. And he was last seen at the corner of west and liberty streets that’s the last time he was seen alive. And so that’s what? The race starts on the brooklyn side of the tunnel and goes to west and liberty streets. And there was a there are a lot of wounded warriors walking that, um, that five k and one of them. I don’t know his name, but he moved me. He had lost in one of our wars, both legs and an arm, and he had those they’re called either j legs or sea legs. They’re called both the artificial limbs below his thighs and also had an artificial arm, and he was followed by someone who had is a wheelchair with them one of the very high tech wheelchairs, but he did not need it. He had it following him, but he never used it. And just watching him come through the tunnel. A zay was going past him, gave me chills and made me think about perseverance. And so in all our work lives and our personal lives as well. In honor of that very wounded warrior, i encourage you to persevere and that’s on my block, which is at tony martignetti dot com. And that is tony’s take two for friday, october fifth forty second show of the year with me now is amy sample ward as a snu status as regular social media contributor. Last time she was here was the one hundredth show in july. She is membership director for in ten the non-profit technology network and she’s a blogger for stanford social innovation review. Any sample word? Welcome back. Thank you. I didn’t know you were going to make me cry today. Oh, yeah, it was very human moving you just like long stride in. I was there with you. You know, you were painting a picture. Well, good radio is an intimate coming. I’m very glad of that. Heimans we’re talking today about getting engaged and engagement, of course, in online networks, this is all sort of setting the right kind of tone for our for our work online, right? Yeah, i’m so surprised how much andrea already stole our thunder for this conversation. I feel vastly under equipped. I’m not here with bucks and i don’t have a toolbox don’t like really great tweet oppcoll phrases i don’t have any of that, so we could just bring her back. No, you know what you’re doing very model, you know what you’re doing so let’s, apply your lessons, which overlap with hers. Teo teo online. What? We’re going to have the right kind of tone yeah are are working in the networks i think a lot of organizations, when they’re thinking about either starting profiles or getting them more active, the question they have is, well, what do we talk about what we do, what we say, you know, because they know that just re posting content from their website isn’t very engaging, but they’re also like, well, at least we have that content so that’s something, you know, they don’t know what to do, but just like what? Andrea? Had listed off at the end, you know, be the resource for the community, build trust start the conversation because maybe they’re just following twitter and they’re not saying anything. You don’t know what to say, you know that all those principles apply online and not that, like that’s all that you’re ever going to do? I mean, we’re going to keep talking about engagement for a few segments, you know, there’s more that you can do to build that up, but when you’re just starting and at first and as your default, you know, one today, make sure you are being a resource to the community post something that isn’t your own content, but, you know, is something that people are looking for or is in the news, et cetera and make introductions you don’t have to just tweet hey, everyone, follow me. Maybe one day you can also tweet hey, i’m at the sky at the conference today. Tony’s great follow him that’s about example but way understand the larger concept. Yes, well, that’s what that’s, what followed friday is all about? I don’t know if you use the hashtag ff follow friday you’re supposed to encourage your followers to follow people that you find interesting. Yeah, and i love it when i actually see organizations do it. That’s, of course that’s on twitter buy-in andi, you know, just with the pound sign and an ff and saying, you know, hear other organizations also fighting the fight with us or or whatever and showing that it’s not about them, not the only ones in this important during this important work. Here’s other great u turns out someone else cares about cancer, who knew? You know that there’s always other other organizations, and it doesn’t have to be the people you have. Ah, you know, standing partnership, mou with and it’s a real thing about jargon jail? Yes. Memo of understanding yes, first time, but not if but you know, it’s it’s, not people that you have to recommend. Yeah, but if i am a charity, why would i be if i was being devil’s advocate? Cause i do agree with what you’re saying. If i’m a charity, why am i going? Encourage my followers to follow other organizations that they might then start volunteering with go to their walk, run, start donating to them what i am going to take that chance. So that is a great segway into actual data that we can talk about. S o markgraf bitters, strength of weak ties, which is back from the seventies. But it is great and still still alive and well today from the seventies. So he identified four components of what he calls tie strength. And one of the four is reciprocity, so saying and setting the tone and showing that you are so confident and at home in this whole ecosystem of other organizations, that you’re willing to recommend other organisations, you’re willing to point out the research that someone else did. That’s actually the research maybe your community was looking for and you just don’t do that research, you know, so creating the reciprocity being the first one to do it so others no. Hey, it’s. Okay, we can actually work together in this eyes, one of those four components to actually bring the community together and strengthen it. Okay. I want to get to the others in a very brief second baguettes and live listener love teo schenectady, new york upstate new york’s connected e is that where i believe that’s? Where union colleges that was one of the colleges that rejected me nineteen eighty among it’s, it’s, a long and distinguished list of colleges that rejected me. Union college was among the my beliefs connected in new york. I’m pretty sure seoul, seoul, south korea welcome and rifle colorado. I love it. I love it. Rifle welcome live listener love out there. What are gary’s other? Wait, wait, mark. Exactly. I’m sure one of them is probably active listening good being a good active and attentive listener. Sorry, sorry. Mark so the other 3 and these still tying to some of what andrew was saying earlier trust time and intensity. So how are you building trust being transparent, showing that you have, you know, confidence in the other people, whether that’s the community saying, you know, giving you feedback and you actually saying yes, i heard you and that’s great feedback time, so not just posting at noon and then never engaging the rest of the day, you know, because it’s not you’re not going. You’re not spending much time with people, and it doesn’t mean that you have to literally have facebook open all day long and your chest watching facebook but it means once you post something, maybe check back in in two hours because if people commented, they don’t want to see it took you two days to notice that the comment, you know so doesn’t have to be ah lot amount of time, it’s just the consistent time, you know, on then last is the intensity, so don’t just reply and say thanks, thanks, you know, on twitter blogger exactly you want to actually read what they tweeted to you and then respond to the message? Okay, so thanks for that comment or, you know if someone posted on your organization’s facebook wall say, oh, that’s a great idea, here’s what i think of it or, you know, have some substance tow how you’re replying because a lot of organizations think, well, we’ll just right. Thanks. Thanks. Thanks. Every time someone retweets us and yeah, they do get the feeling of the you got it. But then they look at your twitter stream and i go. So you just say thanks no matter what you know, like you could automate that and the robots of the internet could do it for you so making it really human bon ce again. Just strengthens that connection, okay? I think another way would be if we talk about facebook clicking like all the time and giving again there. One word, you know, thanks. Whatever, but rather than just clicking like i mean, like, so good, i mean, there’s a value in like, but you don’t you don’t just stop there every time, exactly, exactly. And sometimes alike is all you can do. Sometimes someone post just thanks to you. Well, just hitting like that is great. You know what? An eye for an eye i but if someone took the time to write a thoughtful comment or to try and give you a suggestion, they want more than a thanks or or a like, you know? Okay, now you talked earlier about engagement and and i want to talk about certainly beings a little open this around engaged, posting things that are appropriate for openness and transparency on the sort of on the governance non-technical side. But they also translate to engagement on the social media side what’s your advice around some of those, like the nine, ninety and things. Yeah, i think it’s i definitely think everyone should post their nineties because at the end of the day, they are publicly available, so it isn’t that people couldn’t find it out about you putting it on your website. I mean, the number of people that would download it is still very small, but the fact that you are being transparent and forthcoming sets a much better tone. We’ve even had people at inten email us and say, oh, my gosh, i saw on this page that you’re nine, ninety is visible i think i think that was a mistake to really have your way, and we’ve had to reply and say yes, we put it there. We want you, by the way, you could have got it from the state attorney general likely our star star scott go. Exactly. Okay, so what else? What else besides the nine? Ninety? So i also think that there’s, you know, other than that one time of year when you have the nine ninety, there are lots of times that you could be sharing things openly in a way that isn’t just here. We put it up on the website. But we want you to engage with us around this like we just got a grant. And this is what we’re hoping to do with it and, you know, here’s, the plan, whatever join us on a call to talk about all that we’re going to do in this community with this new gripped, you know, it gives recognition to the funder, which, hey, what funder does not love recognition, but it also sets the tone again from the beginning that, hey, you’re, we expect you to care about what we’re doing, and we’re going to give you the opportunity to you hear about it firsthand for, you know, as we’re getting started, not a report two years later, and we want your feedback doesn’t mean you have to use every single piece of feedback, but you’re giving them a platform to connect with you from the very beginning of that of that program, the one that troubles me i see often is a list of board members that’s typical, but just a list of names here’s, our board and then he is this is president, the chair of the board, the treasure but there’s no little little bio mean, yeah, you know, i don’t want their home addresses, but give me a little richness and what? What their help me connect with your board so that i can see what makes them passionate about your work. Exactly. And i think, you know, a lot of organizations have tried to make their staff page very engaging. You know, like here is the email address for this person or here’s, the twitter account for the team or whatever. But then you go to the board page and, like you say, it’s, just a list of names, why not connect to their linked in profile or it doesn’t have to be again, yeah, doesn’t it to be there home phone number, but give it something so that you recognize it is a social space we’re working in and people could look that up linked in profile is a great idea. They’re about paige about dot com something exactly some depth. Okay, um, let’s, take a break, and when we come back, of course, amy sample ward stays with me, and i hope you do, too. Talking. Hi, this is nancy taito from speaks band radio speaks been radio is an exploration of the world of communication, how it happens in how to make it better because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought join me mondays at two p m and get all your communications questions answered on speaks been radio. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potential jules it addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot com let’s monte m o nt y monty taylor dot com how’s your game want to improve your performance, focus and motivation? Than you need. Aspire, athletic, consulting, stop second guessing yourself. Move your game to the next level, bring back the fun of the sport, help your child build confidence and self esteem through sports. Contact dale it aspire, athletic consulting for a free fifteen minute power session to get unstuck. Today, your greatest athletic performance is just a phone call away at eight a one six zero four zero two nine four or visit aspire consulting. Dot vp web motivational coaching for athletic excellence aspire to greatness, buy-in. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. We’re talking about online engagement with segments called get engaged one because there’s going to be and get engaged too, and maybe get engaged three with new social media contributor amy sample ward. You want to create a tone that is open and encouraging to how do we how do we encourage people to post and comment? Well, a lot of organizations, i think, struggle with that because they are waiting for it to happen magically, like this engagement fairy is going to go about their community, and then everyone is just going to give them lots of ideas. So part of it is, you know, asking questions versus just posting here is thie information, you know? What do you think about it or we’re thinking about doing, you know, every friday we have ah, staff brainstorm, what do you do on fridays? You know, things that don’t require you to go research something to come back with a response, you know, that starts to build ah, little bit of engagement over time, and then people just get used to talking with you in that space, but the other part of it that’s a little bit more proactive is actually listening to the community, see? See who else is out there that maybe follows you that every time they post a question, everybody starts replying, you know? And and just an influencer exactly. And using the word influencer jargon jail whenever it’s called lawrence was perfectly fund-raising jail. So but there are rules. There are boundaries and rules on this show. Only i put people in jogging owes your first time. I think we’re changing the rules. We’re gonna have trouble all right? Down, sir. And influence or influences? Yes, but i think that that word has gotten overused by, like, you know, just by certain platforms that are supposed to just magically calculate, you know, what’s your influence of influence school and all of those things. And people forget that it’s totally contextual. You may have someone that has five followers, but every time they post every one of those five followers responds, and someone could have five thousand followers and that a single person did anything you know. So just because that person has, quote unquote more clout because so many more people follow them and yeah, exactly. And they’re connected to so many other people that have lots of followers, that person that gets everyone of their followers to take action every time. Well, they have way more influence in my book, you know? So don’t just look people up, and then look how many twitter followers they haven’t think, oh, great, they’re on our influence or less, but really look at who’s, who tweeted your blah glink that got everyone to click through, you know who posted about you on facebook and had all their friends like it, et cetera, and then connect with those people personally, like send them an email or, you know, facebook, messenger or whatever and say, we know that you’re amazing, the community listens to you, you know, you’re you’re so smart, whatever pump them up on, then say we’re wondering if maybe you wanted to give some of your insights about this project we’re doing, and for the next two days, you know, you could post about it and and will put put it on our facebook page or you can tweet for us from this event we’re doing tonight. So they’re tweeting from your organizational account and from their own, and so all of those people that normally respond. Are now responding to the organization’s account, you know, so it builds their credibility as well. I’m i’m so smart and recognize that, you know, i’ve been tapped for this, but you get a steal a little bit of that is an organization, you know, i’m going to guess you don’t think much of the there is a there is a site that i mentioned a cloud with a k k o ut where once in a while, you know, you get something you got somebody give you plus one crate chaos on for professionalism or something. I’m going to guess you don’t think too much of people’s klout scores, i do not write, okay? Because i don’t i don’t think it takes into consideration the context, you know, like i was saying it it’s such a rudimentary kind of algorithm, and you go in there and i’ll be ranked with someone that i’ve never heard of with the same score on the same topic, and i think, well, either my score now is really low cause i don’t know that person or it’s totally inflated, and we’ve never met, you know? And so what? It just doesn’t make sense. Okay, especially when you can earn points by bringing people into the platform. I don’t think that algorithm works. All right, why don’t you leave us? We with a parting thought about engagement, something way haven’t talked about yet, i how about a challenge? And then we can talk about that in the next segment, so i would say for the next month, try to ask some questions and then next time we can talk about what you do after that what’s, the next step up the ladder, now that you’re asking questions scene, if people are responding, what kinds of questions do they answer their questions? That is just crickets, you know, eso try and pay attention to what about the question, you know, is different for the ones that are responding, and once that don’t get response and the next time we’ll talk about the action part. Okay, exactly next time, which will be get engaged to will be the call to action. Exactly. Amy sample ward, our social media scientist blogger for the stanford social innovation innovation review membership director for intend the non-profit technology network and her sight is aimee mann sample war dot org’s or dot com they both direct. Okay, amy, sample ward dot ford and you forgot one important title, which is the new est jargon jail keeper? No, i didn’t forget that was actually intentionally left that we’re gonna have trouble with boundaries. You’ve just created such an open, collaborative environment. There are limits, teo. Everything you’re going to learn this. Ok, thank you very much for being in studio a real pleasure and my thanks. Also, of course, to andrea nirenberg next week, your year end campaign. I was a blackbaud its conference b b con on monday, just this past in washington, d c and next week i’ll play the first of eight interviews that i did at that conference. This one will help you plan your year end campaign, and this is not a coincidence to see how now we’re in the fourth quarter. It’s october year end. You see this? This doesn’t just happen. These things have actually thought about strategically. Our legal team returns also next week. Gene takagi and emily chan from the non-profit exempt organizations law group in san francisco. What will they have? If you join the linked in group, you’ll know before the show because i don’t know yet and the linked in group, of course we have people from washington, d, c, peoria, illinois, and south carolina and pakistan. Are you in angie nierenberg when she departed actually told me oftheir that she’s going to posts a resource checklist on the linked in group and also the facebook page? So go to the lincoln group to find that i have my chronicle of philanthropy podcast called fund-raising fundamentals it’s a ten minute monthly podcast you’ll find on the chronicle of philanthropy website. You’ll also find it on itunes, wishing you good luck the way performers do around the world this week in estonian nail comey niall comey, may you get a nail in your tire i don’t know why the estonians want that it’s better than the other things i can think of. But just across the baltic from stock home is estonia, and on behalf of them, i’m wishing you a week of nail gumi our creative producers claire meyerhoff sam liebowitz, our line producer. The show’s social media is by regina walton of organic social media, and there are boat producer of tony martignetti non-profit radio is john federico of the new rules. I do hope you’ll be with me next week. One to two p, m eastern. Talking alternative dot com handup. I didn’t think that shooting. Good ending thing. You’re listening to the talking alternative network waiting to get in. Nothing. You could. Hi, this is nancy taito from speaks been radio speaks been radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. Are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping huntress people be better business people. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. Oh, this is tony martignetti athlete named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas. And mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting. Are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stopped by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment, be more effective be happier and make more money. Improving communications. That’s. The answer. Talking.
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