504: Get Heard In A Time Of Info Fatigue & Digital Marketing Policies – Tony Martignetti Nonprofit Radio

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This week: 

Get Heard In A Time Of Info Fatigue
Organic reach and engagement are down on Facebook and other social networks. So how do you get your marketing messages through? Julia Campbell shares her expert advice. She’s principal of J. Campbell Social Marketing. 

Digital Marketing Policies 
You’ll need policies around the smart online marketing you’re now doing. Our 20NTC panel reveals what belongs in your policies, why you’ll improve workflow and how policies can be exciting! They’re Misty McLaughlin and Justin Birdsong from Cause Craft Consulting, and Kacey Crawford with Sierra Club. 

There’s more at tonymartignetti.com 

496a: Special Episode: Your Dismantling Racism Journey – Tony Martignetti Nonprofit Radio

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Special Episode: 

Your Dismantling Racism Journey
Starting with your people, your culture and your leadership, how do you identify, talk about and begin to break down inequitable structures in your nonprofit? My guest is Pratichi Shah, founder & CEO at Flourish Talent Management Solutions.

There’s more at tonymartignetti.com 

496: Thought Leadership & Content Strategy – Tony Martignetti Nonprofit Radio

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This week: 

Thought Leadership 
Peter Panapento and Antionette Kerr co-authored the book, “Modern Media Relations for Nonprofits.” They share their insights on how to build relationships with journalists so you get heard as the thought leader you are. Plus other media strategies, like crisis communications. (Part of our 20NTC coverage)

Content Strategy 
Now that you’re an established thought leader, you need to produce multichannel content that’s relevant, engaging, actionable, user friendly and SEO friendly. Our 20NTC coverage continues as Valerie Johnson from Pathways to Housing PA and Katie Green with The Trevor Project show you how.

There’s more at tonymartignetti.com 

495: Improv For Culture And Creativity & Tech Policies – Tony Martignetti Nonprofit Radio

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This week: 

Improv For Culture And Creativity
A performer and a board member from Washington Improv Theater teach us how improvisation can make your team more creative, confident, supportive and successful. They’re Krystal Ramseur and Graziella Jackson.

Tech Policies
Karen Graham and Dan Getman want to help your staff avoid scams, malware and inappropriate data handling. Might you have employees using personal phones or computers for work? You especially need to listen. Karen is with Tech Impact and Dan is at MANNA. 

There’s more at tonymartignetti.com 

492a: Special Episode: Starting The Racism Conversation – Tony Martignetti Nonprofit Radio

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Special Episode: 

Starting The Racism Conversation
The murder of George Floyd by Minneapolis police on Memorial Day, May 25th, has incited 14 days of protests and calls for reform of structural racism. Racism and white privilege, after 401 years of it in the United States, exist not only in law enforcement, but all legal structures, education, healthcare, the economy—and nonprofits. What can we, the nonprofit community, do to be the change we want to see. How do we start the racism conversation in our offices? My guest is Kay Suarez, executive director of Equity in the Center.

There’s more at tonymartignetti.com 

485: Be A Disrupter – Tony Martignetti Nonprofit Radio

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This week: 

Be A Disrupter
Chris Field
has been disrupting since he ran for mayor at age 19. His book, “Disrupting For Good,” tells the stories of unheralded, disrupting folks from age 5 to 77. And encourages you to do the same. Thankfully, he’s with me for the hour. He’s the perfect guest to round out our Innovators Series.

There’s more at tonymartignetti.com 

484b: Special Episode: Coronavirus & Team Care – Tony Martignetti Nonprofit Radio

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This week: 

Special Episode: Coronavirus & Team Care
Susan Comfort & Mo Abdullah can help your team prevent burnout, increase effectiveness and resilience and stay healthy, productive and joyful. Even today. Susan is founder of Nonprofit Wellness and Mo is founder of Culture Energized. (Part of our virtual #20NTC coverage) 

There’s more at tonymartignetti.com 

482a: Special Episode: Coronavirus Communications – Tony Martignetti Nonprofit Radio

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This week: 

Special Episode: Coronavirus Communications
Our third Special Episode features Sarah Durham, CEO of Big Duck. Amidst our pandemic, when’s the right timing for the right messages to the right audiences? She also explains her 5 principles of tone and style.

There’s more at tonymartignetti.com 

473: Social Change Is Systems Change – Tony Martignetti Nonprofit Radio

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This week: 

Social Change Is Systems Change
And to change systems, you need to employ networks. Those networks need leaders and facilitators. Enter Heather McLeod Grant. She is co-author of the workbook, “Leading Systems Change.”

There’s more at tonymartignetti.com 

468: Big Impact – Tony Martignetti Nonprofit Radio

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This week: 

Big Impact
Let’s learn the best ideas from the brightest leaders in social change. Vivien Hoexter is co-author of the book “Big Impact” and she shares lessons and reflections from the authors’ interviews for their book.

There’s more at tonymartignetti.com