169: Empower Your Volunteers & What’s Their Style? – Tony Martignetti Nonprofit Radio

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent for friday, september twentieth i’m your aptly named host. Oh, you know that i hope you were with me last week. I’d be put through mitral regurgitation if i heard that you had missed cause marketing one oh one trish in naper, principal manager at alcoa foundation and mounir panjwani, business development manager at do something dot or ge shared tips for getting started in cause marketing and internal social networks. Scott koegler, our technology contributor and the editor of non-profit technology news, explained how internal social networks compliment the external networks like twitter and facebook this week. The non-profit outcomes toolbox dr robert penna, author of the non-profit outcomes toolbox, discusses the wave of reliance on outcomes measurement and gives concrete steps and tools so that small and midsize shops can stay ahead of this increasing trend toward outcomes assessment. This is part one of our interview from a previous show, and part two is going to be next week. Also, news sources new source maria simple are dyin of dirt, cheap and free ideas in prospect research and the prospect finder she’s got advice for you on which news sources are best for your research and a new free offering from the foundation center called foundation directory online, plus her sixty second style stop. We’re going tow! Try having one minute tips on style like travel, food and leisure from guests. I’ll be anxious to know what you think about these sixty second style stops between the guests on tony’s take two my block this week is planned e-giving saved our ass and also i want to tell you about bb con coming up, i’m going to be there will say a little about that got contests that’s in tony’s, take two my pleasure now to give you my interview with dr robert penna and the non-profit outcomes toolbox. My guest now is robert penna. He is the author of a complete i’m sorry, the non-profit outcomes toolbox, a complete guide to program effectiveness, performance measurement and results published by wiley and sons he’s, a consultant, and his work includes the application of corporate sector, outcome based tools and insights to the work of non-profits he’s done work for the n e casey foundation, the national geographic foundation and the ford. Foundation he’s, an adviser to charity navigator on outcomes. I’m very glad that his work and his book bring him to the studio. Robert. Welcome. Thank you very much for having pleasure to have you. Thank you for coming all the way down from albany. No problem. Live in the studio. In the studio. We hear an increasing amount of talk about outcomes, outcomes, measurement. Why is that? I would save it for basically two reasons. The ones historical. The fact is that traditionally and this goes back easily to the beginning of the last century. No one ever asked non-profits to be quite fair, no one ever asked non-profits to either show evidence of or to demonstrate that they were having an actual impact. That was sort of a field of dreams and concept. If we make it available, things must get better. And it was taken on faith that train people with good programs with enough money would bring about positive change. Nobody actually quite asked that all started to change in the late seventies and then into the eighties, and quite independently of one another in various spaces. This concept of a focus on results in outcomes. And evidence of the same started a crop up, and it began to coalesce and particularly as we are in an in an era of limited resource is it becomes more important than ever for non-profits to be able to say here’s actual evidence of what we’ve accomplished, as opposed to a story about how big the problem is or how hard we’re trying in his forward. Ken berger, president, ceo of charity navigator who’s been a guest on the show, says that measurement is a battle for the very soul of the nonprofit sector. Ah, it’s taking on that great a prominence? Yes, it is that actually that line comes from a from an article ken and i co co authored it really is because there are those apologised who honestly believe in its ah term used before a fair exchange of differing ideas who honestly believe that non-profits and their clients should not be held. Tio this kind of accountability that the concept of just making services available truly is the mission of the non-profit space and that as long as they’re doing that, they’re doing their job. The problem is that for all of the money we’ve spent thes problems haven’t gone away, and so the question is, shouldn’t we be putting our our resource is into those programs into those organizations that have proven that there having the most beneficial impact, as opposed to giving it to other places that are perhaps not being as effective? The problems are too big, and the resource is of too scarce not to do this anymore, but it truly is a battle within the sector because there are those who just don’t believe in it, and we’ll get to a little of what their arguments are, maybe obliquely only, but that some of the ideas are so nebulous that they can’t be measured that like a child feeling a more positive ah feeling about education or about going to school, sort of nebulous ideas like that, but actually, those, um, sort of feel good outcomes can be measured. Well, first off, i would argue that if an organization is focusing primarily or almost or solely on feel good outcomes, they’re rethinking what they’re doing. Number one but number two there are proxies. There are proxies in terms of attitude, in terms of behaviour, in terms of various other kinds. Of things that can be looked at and can be taken as fairly accurate measures of whether or not if what you want to changes in attitude, whether or not that attitude has changed so it can be done, and we’re gonna talk about some of the ways that non-profits get there and the way that we can measure these things, um, is the butt is the story is the non-profits story the compelling story is that is that dead? Well, it it shouldn’t be dead, but what it should be, what should happen is that should be put in its place. Okay? The idea of telling a story is not a bad one, in fact, that there’s a whole chapter in the book that talks about using narrative as opposed to just factoids, because people remember stories where they have a tendency to forget much more vivid right stories vivid. But the problem is, if the if the story first off focuses on how big the problem is and that’s all it, it focuses on, and there are a number of non-profits i won’t name any, but you could probably think of them. You get things in the mail. And they show you the picture of x, y or z and it’s always how big the problem is, when we’re telling that kind of story and that’s all we’re telling we are in a way, avoiding entirely the question of, well, what do you doing about it and what other results that you have that you have achieved so that’s one one reason why the story has to be put in his proper place? The second is, and i don’t know whether we’ll get into this today, but a lot of non-profits wind up telling the wrong story for the wrong reason and ofttimes to the wrong people so that something has to be carefully handled as well. Okay, we have just another minute before a break, what if not a named example? What do you mean? Telling the wrong story? A lot of non-profits will focus on an emotional story that will highlight, for example, a success story, and it will be about this client of that client, but inadvertently, what they’re doing is they’re focusing the attention on that client. What we don’t know is, is that story cherry picked? How representative actually, is it what they’re not talking about is thie the the work that the organization as a whole does it’s it’s, shall we say, it’s it’s, macro impact. They focus so specifically on the story of this particular client at that particular client, it becomes very easy for their overall message of what they’re doing to be lost, counterproductive in counterfeit. His book is the non-profit outcomes, toolbox, it’s, robert penna. You’ll find his blogged outcomes, toolbox, dot com, and he’ll be with me after this break, so stay with us talking alternative radio twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss our coaching and consultant services a guaranteed to lead toe. Right, groat. For your business, call us at nine. One seven eight three, three, four, eight six zero foreign, no obligation free consultation. Check out our website of ww dot covenant seven dot com oppcoll are you fed up with talking points? Rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over intellect no more it’s time. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the isaac tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s provocative talk for the realist and the skeptic who want to know what’s. Really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry sharp your neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio dot com everytime was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com dahna welcome back to tony martignetti non-profit radio talking to robert penna about his book the non-profit outcomes toolbox right before the break, robert, we were talking about, um, for too much focus on problems. But the non-profit sectors exists to solve problems. So shouldn’t they be talking about what the problems are? Well, again, it has to be put into its proper place into its proper perspective. And this is not, you know, women, teo, bash the sector. Okay. I mean, we have to be honest and say this is a historical perspective and very early on this was how attention was brought. Tea to issues were literally going back to the late eighteen hundreds and early nineteen hundreds. Um, people, for example, he’d carry nation she’s well known for wanting tio bring about prohibition. Well, what she talked about was all of the ancillary downsides of alcoholism, all right, and the folk. But the focus was on drink. The focus was on people drinking too much. And the idea was they didn’t think, think it through to say, well, what’s really gonna happen. What other causes here. It was just focused on the drinks. So we had prohibition and guess what? All of those issues did not go away. The issues of broken families, the issues of domestic violence, the issues of unemployment, the issues of of poverty didn’t go away just because, well, we got rid of alcohol for those period that period of time. So part of the problem of the focus on just the problem is it tends to lead to simplistic answers because the concept is that progress is a lack of the problem when, in point of fact, really, the outcomes approach is that what you want to do is bring about some positive change that goes beyond merely an absence of the problem. So that’s one of the problems with focusing on just the problem, the second thing is that it kind of takes you off the hook if you think about it, for having to say, really what you have done to alleviate the problem or what success you’ve had in alleviating the problem. If every time i come back to you, pick an issue, homeless puppies, i come to you and i sent put something in the mail and tony, you know, look at all these starving puppies, and i say it was ten thousand starving puppies and you know it, justin in manhattan or something. That’s, a problem. And you emotionally are expected to resupply with a cheque will. Now, next year i come back and i say, well, now, there’s ten thousand homeless puppies. This still ten thousand homeless puppies will again. What it keeps focusing on is the problem. It does not focus on am i having an impact on alleviating situation. So that’s, a real son of short way of describing why that tends to be a ah sort of a circle, you know, like the snake eating its own tail. It really doesn’t get you where you need to pay. And you alluded to earlier the fact that we do still have deep seated, entrenched problems that we have been working on for generations like homelessness, entrenched poverty, etcetera. Exactly right be a hunger of broken family, you name it, these problems, or of worldwide. And so you might even get thes these appeals from any place on the globe. But it tends to in a lot of ways, i think the lead to a sense of defeat because, i mean, think about it if every single year you get the same appeal from the same organization showing the same picture of the same a person in need. The question starts to hate begs the question, well, what’s happening with my money, what we’ve been at it for so long, and we’re still seeing the same right? The one problem? One gentleman i speak speaking to someone’s ago, he runs a non-profit e program in ohio, and he said to me, well, do candy said, you know, we’ve been fighting this war on poverty for, you know, forty something years, and i’m not so sure we have anything to show for it. And part of the reason is that from the beginning, what we have to show for it was not the accent the accent was on making money available and making programs available. You’ve heard a thousand times there, the concept, the underserved community, right, which you could argue about whether they’re actually underserved enough but that’s a different story. But the question is what it seems to lead to. It leads to the implication that if you make services available, things will be better. Well, that’s not necessarily true. Just making them available, zach. Will will result in the outcome that you want exactly, and for years social investors you know, traditionally called funders, we’re investing in making services available rather than investing in change, and if you’re investing in change, then there ought to be sameer marks of the change. The whole concept of moving your your your your head away from the idea of being a thunder what’s being an investor is one of the first the first steps what’s a funder and interested in a funder, is interested in the dispersement of funds. In terms of the process, the paperwork who’s it going to what’s it being used for what’s, an investor interest is an investor and investor wants a return let’s talk about some more of the language differences that you point out not so much differences, but the important language around outcomes measurement that takes up roughly the first third of the book or so gent generally outputs versus outcomes outputs of what you do outcomes of what happens because of what you did okay example of an output and output is training class, and the outcome would be that somebody got a job by virtue of having been trained and more importantly, kept the job for a reasonable amount of time. When and this was this was rampant in the late sixties and seventies. Excuse me when thanks to largely to government, we got into being counting and compliance organisations were measured onto in terms of how many fannies their head in the seats, how many training training class they help? Well, that was great. But then it turned out in some cases people we trained for jobs that no longer existed or the training was insufficient, or there really was no placement attached to it. So we had organizations claiming success because they’ve had x number of fannies in the seats, or because they held so many training’s or the game, but someone certificates. But the end of the day was anybody hyre did anybody did anybody’s life improved? Well, don’t ask me that question when i focused on that were protest on how many training on the output not come from the outcomes spring from the outputs. Yes, yes, you need the outputs in order to get the outcomes and they have to be the right outputs. But again, if that is only just your focus is there’s a saying that a colleague of mine, a colleague of mine who wrote a book, if well, you fundez activity that’s usually all you get? Yes. Okay. All right. Impact, impact flows from outcome. What? Tell us about it and that’s down the road that’s down the road. In other words, for example, let us say that what you were talking about was bringing possible water. And this is something i was engaged in a t united nations potable water, fresh water supplies to certain kinds of villages. I was pronouncing potable. Is that okay? Potable vote on a laudable somebody made a tomato, somebody from and why you were calling correct one of us. I have to. But i was so it’s possible that anyone, when you’re with the united nations. So that’s a hyre i’m just tony martignetti non-profit radio it’s hyre hyre hyre stand. But you had a situation where okay you’re you’re bringing fresh water and now you could think of a host of reasons early on why you might want to do that. One of the more interesting ones to me was to alleviate the burden on the women and girls in the village usually whose job it is to do nothing while david hole water one of the reasons why their educational opportunities were so so stunted was because, well, gee, somebody’s got to get the water and that’s the woman and children’s job rather a woman and girls job. Well, let us say that you bring it in and let us say that some girl does get to go to school. Well, perhaps if twenty years later, when she’s an adult, she actually has a business and gets out of the out of the village, that might be an impact. But the problem with the focusing on impacts these long term impacts is very often the causal chain is extremely weak. The causal chain is broken and it’s kind of hard. Teo teo to take credit for some things. I mean, we’ve all heard the stories of the head start program that’s taking credit because thirty five years later, one of their graduates became the head of some, you know, ceo of some company. Well, you know, thanks, snusz because back in nineteen forty seven, he was with us in today’s end of a corporation. I don’t know about that, but i honestly would say impacts agreed to have these are the kinds of things you see in mission statements and vision statements, the long term impacts, what organizations need to do is figure out how to translate those things into measurable, achievable, significant, meaningful outcomes. Okay? And shortly, we’re gonna talk about the outcome statement and contrast it with the mission statement and talk about what the elements are and how to get to ah, no a ah, a proper and and viable outcome statement. So yeah, and and just around impacts you say in the book impacts or what we hoped for, outcomes are what we work for. We’ve talked about that means your outcomes or what you’re working toward the impact of the the longer term we we we talked about funder donorsearch versus investor, anything else you want to say about the about? Maybe non-profits looking at themselves as invest, ese. Well, that’s, that’s a very good point. I mean, when someone gives you a gift christmas gift. Okay, now we’ve all had the relative who gives us something. And then every once a while checks oh, yeah? Are you using it? You? Have you been? Did you like the sweater? Most people that give you a gift, they hope you like it, but they really don’t have any kind of control. Now. My grandmother used to give me cash. She would slip me cash in by hand like a handshake, and she would always say, spend it like you earned it. My grandmother never did that. You didn’t know i’m sorry. You know, my grandmother borrowed but no that’s, um, we’re not related event starting now, but the idea is when someone gives you a gift really the in most cases, the strings got, you know, the the very there, the influence they have over the use of that gift, et cetera. Well, the problem is, when you think of yourself, if you’re a non-profit as a grantee of donor of a donation or giving, okay, the implication that the onus is on you to deliver something back to that to that donor to that investor is i like to use use the term is much less clear than if you see them as investors and you see yourself as an invested because right from the start from the basic language, what we’re making clear is that you owe them a return investments give returns exactly. And so the mindset shifts that i mentioned before the first one is moving from the concept of thunder to investor. The second is moving from the concept that what we’re investing in is the provision of services opposed to we’re investing in change. And then what are those changes and how do you define them? And the third thing is that we are going to be satisfied with an account of activity as opposed to actual evidence of results, performance and effectiveness thes air three crucial mindset shifts that the space has to eventually and will adopt, and the sooner non-profits get on this, the better off they’ll be. You quote stephen covey saying, it is incredibly easy to be very busy without being very effective. Well, we’ve always have seen those people who can, you know, go to the office in the busy all day, and at the end of the day, what have they actually accomplished? And the answer is, you know, not a heck of a lot and that’s, you know, that’s, the wife, i’m with robert pennant he’s, the author of the non-profit outcomes toolbox. Let’s, talk a little about the outcome statement versus the how does it contrast with the mission statement? The well, mission statements of very often pie in the sky and aspirational mean they ought to be yes, and an inspirational okay, okay, but the idea is that the idea that we’re going to solve a problem in our time, we’re gonna end poverty. We’re gonna end homeless. Is thies air the kinds of things that you very often see working their way into? Ah, emission statement or vision statement. The problem is that how do you then actually turn around and effectuated if you basically go to an investor and they said, what do you know what we’re going to? We’re going to end and homelessness well, you’re probably not. So when you don’t, what do you could do? You come back and say i failed an outcome statement is based upon a couple of key characteristics that good outcomes have among those are all right. It’s, meaningful it’s not a cosmetic change. It’s sustainable that’s. A very, very important one, right? It’s achievable. All right, there’s. An old statement. Everyone talks about the weather. No one does anything about it. Why? Because global warming aside, it’s. Tough to do anything about the weather. All right, but if you ah, couch your your goals in not slam dunks you want, they want them to be doable with a stretch. You clearly want to push yourself. All right. But the idea is that you want it to be something that can be achieved in your lifetime on dh something that can be measurable. The sustainable part is particularly crucial. I think of my involvement. I’m a lifelong scout on fifty. Eight years old and your first join the boy scouts when i was ten kayman eagle scout well, i never made it that i was in the order. The arrow you want? Ditigal oh, no, no, no it’s different. But i have a son who was in the order of the arrow and he’s an eagle scout like vicarious thrills. But we i remember ah, project where are we going to clean up a lot. And tha this lot had been used as a dumping ground. The scouts came in and we weed whackers and rakes and tree pruners. And we’re trying to look like a park who had done right and we congratulate ourselves. Up, up, up we all went home in that night’s peace. Somebody dumped a refrigerator. It wasn’t a sustainable achievement because we didn’t have the facility for either blocking it office, stopping people from dumping again. So the concept has to be again in terms of a good outcome, one of the characteristics and aki one is this concept of sustainability, but again, to go back to your question about the difference between a mission statement of vision statement and an outcome statement a lot. Of organizations all right have a tough time differentiating in the book i refer to ah, vision approach. You may recall the book in the book, i had a picture of some futuristic city, teo illustrate that my belief is that mission statement envision statements are both great things that good ideas, they’re visionary, they belong up on the wall, but they don’t belong in terms of you every day action plan, they’re different from an action plan it’s the difference be between having the long term goal of i wanted to be fit. I want to be trimmed and having an actual diet that you’re that you’re following. All right? Um, you know, there are numerous examples we could weigh could point to okay, i’m realizing now, since we’re talking about since i’m talking about being an eagle scout, i’m really you know, i didn’t measure the the outcomes of my eagle scout project, which was teo. Make sure that address is street addresses were visible to emergency services in my little town of altum panned new jersey, which had maybe three thousand homes or so, so we looked at every home and where there wasn’t a visible address. From the street that a policeman or fireman or the ambulance could find could see it easily. We left a note in the in the mailbox, and the note was signed by the police chief, the fire chief and the head of the angelus score. But that’s just that’s just activity. I don’t know what the outcome’s were. I don’t know if more lives were saved police response times, we’re reduced fire response times are reduced. That would have been right that would come into the out moment. And what? And if you had done the eagle project as an outcome, you know, an outcome based thing that was specifically the kinds of things that you would have wanted to look at. Now that was response time reduced, you know, i don’t know anything is dramatic, is we’re lives saved, but certainly were response times reduced. You could even you could even have done it as looking at things like ups, you know? Did ups have fewer lost deliveries because they were brought to the wrong home? All right, i have thiss factual case up in albany way way. Have to hold on your case. Feeling bad about my eagle project from thirty five years ago. This is tony martignetti tony martignetti non-profit radio we have to take a break after the break. We’ll be tony’s take two for two minutes and then i’ll return with robert penna. Stay with us now. We were going into a break. I’ll have the second half of that interview next week. You could tell you know he didn’t hey didn’t like that. I said i was an eagle scout and then he said he wasn’t an eagle scout. So that’s why, i think that’s ah that’s reflecting now, that’s. Why the bashing of my eagle scout project? That was a good project that i’m i got i got raves from the first aid core and the fire department in town. I remember that was a good project. All right, yes, we go away. I’ll have some live listening love. We got lots of live listeners tony’s take two and then maria simple she’s in the studio news sources. New source. Stay with me for all that they didn’t think the tubing getting ding, ding, ding ding you’re listening to the talking alternative network get in! Dahna duitz are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Hi, i’m ostomel role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun. Shine the light on all aspects of music and its limitless healing possibilities. We’re gonna invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. Yeah, you’re listening to the talking alternative network. Duitz durney i’m dana ostomel, ceo of deposit, a gift. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. I’ve got live listener love nashville, tennessee i don’t know if you’ve been with us before nashville. Welcome new york, new york and new york, new york couple people from right here in the city and los angeles, california. Welcome live listener love to all of you. We also have someone masked in the us there’s someone else at least one of the person in the u s maybe it’s, the national security agency. I don’t know, i can’t tell, but you’re out there live listener love to all of you moving out to asia. Always lots of loyal listeners in asia, none ing china and guangzhou china ni hao and also happy mid autumn festival hope. Hope you did you save me some moon cake? I would love for you to send me some moon cake, if you will if we’ll make the trip over malaysia, we can’t tell what city maybe it’s kuala lumpur maybe not. But malaysia live listeners love to you. Welcome. And seoul, korea anya haserot will have mohr. Lots of live listener love time for tony’s. Take two. Last week i had a client tell me planned e-giving saved our ass. It’s. Exactly what? They said, and save them from what in four of the past six years planned giving saved them from shortfalls in unrestricted giving unrestricted cash planned giving got them to goal in those four years, including, of course, the recession and that’s, because the vast majority of plan gif ts and you would expect at least seventy five percent sometimes as high as ninety percent of all your planned gift doesn’t matter what kind of mission you have to be bequests and most bequests are unrestricted gif ts so that as you build your program, you gettinto lots of wills, and i’m just talking about will bequests in will’s not any of the other other many types of plant gifts just talking about wills as you get into more and more of those. The fact is that people pass away irrespective of the state of the economy, whether we’re in a recession, whether stock market is high or low, people pass away, and those requests that are in those people’s estates represent a lot of unrestricted cash for you. Not that you khun budget for it that’s unwise. But as your plan giving program grows, there will be revenue from bequests each year. And i say a lot more about that. On my blogged at tony martignetti dot com. Also going to be at bebe con on september thirtieth, this’s the blackbaud conference it’s at the gaylord convention center in maryland. And we’re running some some contests while i’m there. I’m going to be there interviewing for this show, doing about fifteen or so interviews. And i’ll be on stage on the exhibit floor, but they set up stage for for metoo podcast from and the contests are that i’m giving away two hours of consulting teo either people who were at the show or who are on twitter that day so you can tweet live that day, september thirtieth, and you have a chance to win or if you’re at bebe con, you can you can enter to win and there’s more about all of that on my block. Also a tony martignetti dot com there’s, a post devoted to be become twenty thirteen that’s coming up on the thirtieth of september and that is tony’s take two for friday, twentieth of september thirty seventh show of the year maria simple she’s in the studio today she’s the prospect find her you know, her he’s, a trainer and speaker on prospect research fact she spoke today we’re going to talk a little about that. Her website is the prospect finder dot com her book is panning for gold. Find your best donor prospects now she’s our doi end of dirt, cheap and free you could follow maria on twitter at maria simple welcome to the studio. Maria. Hey, tony. Good to see you in person. I know it’s. A pleasure, it’s a it’s. A bigger pleasure than usual to have you here. Have you hear? Face-to-face you did a little speaking gig today. What was that in the city? Ah, yes. So wilmington trust hosted some of their non-profit clients and colleagues and had an opportunity teo, to do a topic on prospecting on a shoestring budget. So it was a lot of fun as our die. And you’re the perfect person for that. What was what were what was a question? That you got any common questions or ah one that you hear a lot that you want to share? Probably one of the common questions was just sort of related to, you know, what are the resource is that i typically would go to and is it worth paying for? The resource is, you know, people always want to know is always good to just use the free resource is or sometimes should we be paying for them? So and i had a chance to to talk about the new foundation center’s project that we have, which we’re talking about today, so that was good that we were able, teo dovetail that in you and i have talked a lot about free resource is, of course, as i said, you know, a couple times you are doing end of dirt cheap and free. Um, do you think you’re do you think you’re really hindering your program if you’re only relying on free resource is well, what i think you’re doing is you’re probably spending a lot more time staff time on trying to hit a number of different research resource is, whereas ah lot of the fee based resource is will compile a bunch of things under one and so on what you’re what you’re not spending on resource is you probably are expending on staff time unless you have a volunteer doing your research. Ok, ok, go let’s, talk about our some of new sources that with news sources that we talked about and then well, later on, we’ll get to the new source. The foundation center thing. Yeah. You have advice about newspapers? Yeah. So of course, one of the things that you want to be able to do is sort of keep on top of what’s going on in your local economy what the local business owners air doing, for example, who the movers and shakers are. And then certainly, as you’re doing reactive research, that means you have a name of somebody you’re looking to research. One of the sources that you definitely want to check out is news sources. So i generally will try and check out newsreel ated to where they live a cz their primary residents. But if they’re snowbirds, so for example, if you have somebody from the northeast and they spend their winters in palm beach, eso you would want to be able to check out well, what are they doing? Philanthropic lee there. Okay, cool. So you know where they’re where they’re located in you? Then you look for local news sources. You just searched the newspapers in the vicinity. Is that well? That that’s. Definitely one way of doing it. I love using, as you know, libraries. And, you know, i’m a huge proponent of our library systems. And so, in fact, if you did have that snowbird down in palm beach, i you can go to the palm beach county library. And they have magazines and newspapers that you, khun research online for free. So they will include the local re newspapers for palm beach area. And even if you’re not a cardholder, they will give you a temporary pass. A research passed to be able to research their sources. So it’s fantastic. You can get that online. Yeah. Get the free research past online and be anywhere in the country. I believe so. Yes. So you just there’s. Ah, button. You click and you just request it. And so it would give you access to those newspapers if that’s indeed where your prospect was living for temporarily do you have ah, earl for since ah, approaching winter and palm beach is a popular snowbird place. Yeah, well, it’s, palm beach county, p, b, c library dot or ge is thie site. You want to go to bbc library dot or ge? Okay, you could put that on facebook page for sure. Okay. Um, okay, interesting. So, what is the advantage to going to the library? Is it because they they’re aggregating versus trying to find the sources on your own? So going through a library resource is going to mean you’re not going to pay for the full article. So very often, if you go directly to a news source, what they’ll allow you to do in a lot of cases is to do the search to come up with a set of list of search results, but then you won’t be able to see the full article without paying for it. Whereas if you go through the portal of a library, you typically will be standing are doi in-kind now it zoya i said, like, five times already today, we’re not even family it’s, very smiths. Incredible. Well, you know, your shoe string budget, right? So you’ve got to be able teo to figure out a way to access news sources and not paying arm and a leg for them. Go through the library so you don’t pay for your feet. Content? Excellent. I’m definitely include that we i post takeaways now on facebook page on dh. That will definitely be one of the one. The bullets. Excellent one. Is there something else you want to add about this? No. Okay. Okay. Um, now, are there fee based places that you can find local news sources? Yeah. I mean, there are and i would say for for the most part, though, non-profits that are doing research on more localized basis unless you’re really looking to get into international research, right? Sew something like it used to be called dow jones interactive. I can’t remember what they switched teo, but that news source, for example, will be able to scan newspapers worldwide. And in case you do have, i could see you in more of a college or university setting where they may have alum living all over the world, and they have to be able to see what’s going on in those sources. But i think for the for the average, your audience, the other ninety five percent who might be more local you khun definitely do that. Of course, you’re your listeners who are overseas would want to take advantage of some of that, so you can definitely google news resource is fee based news resource is, and you’ll come up with some alternatives to looking on a paid basis. Okay, now we have just about a minute before we go away for a couple minutes. This presumes that you confined addresses on people or at least if not an address a locale. Teo, how do you how do you find those locales? What do you get that well in? In a lot of cases, when i’m doing my research, for example, i will be told that somebody might have a second home somewhere else. So during the course of my research, i know to be looking for that piece of information. S oh, if i know they have a secondary piece of property in another state, i’m always trying to find out what the news sources are and checking out what they might be doing. Philanthropic lee. Sometimes they’re participating in golf tournaments, galas and so forth, so it’s, kind of good to know what they’re supporting when they are doing their their snow birding, right, okay, because you can help find the vicinity. All right, we’re gonna have a lot more on this on dove course. Also, maria’s, sixty second style. Stop at the very end, so hang with us. You’re listening to the talking alternative network. Buy-in are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping countries. People be better business people. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. Time. Montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. Dahna with the prospect finder maria simple, and we’re talking about news sources, and then we’re going to get to a new source shortly. Maria, this part of the value of this is if you find that someone works in a place that’s different than where they’re living, right, so then you’d want to be doing this local local news search in both places. Yeah, i think that would be very valuable, you know, especially when you’re talking about metropolitan areas where you’ve got people commuting on hour or more to get to work. S o they might be doing some philanthropic efforts in the locale where they work as opposed to where they live because they well, the commute is so long, so yeah, absolutely. The’s online research access cards that you can you can sometimes get. Do they have ah, limit to how long is that for a day pass? Or how does that work? Well, ahh, yeah. I mean, they all have different rules around them, so you would definitely check out with the individual library. But for the new sources that i typically will be searching and and that search is actually a lot of newspapers across the country i go through my local county library, i have my county library card. It has a bar code on the back of the card, and that barcode is what allows me the access to being able to search things like a pro quest, which is a new stand that’s available online and another one news bank, which is available online. So again there it’s it’s, searching across multiple newspapers across the country, but that’s that’s mostly in a situation where i i i’m not entirely sure where people might be residing elsewhere, but if i know where they are, then i will definitely go straight to that newspaper of the town where they’re spending other time. And you and i have talked about this before the value of having a local library card like you’re talking about. You use your local library? Absolutely. It gives you access. Yeah. You’re saying so? Yeah. Lots of sites that yeah, and you don’t even need to be, you know, on site at the library to do the research. You anywhere. You have an internet connection, you can be doing the research. So that may be money. Well spent just on a local library card. Knowing that you could get ah, access. Yeah, well, if it’s your local library card, you won’t have to spend any money at all. Yeah, yeah, yeah, so long stuff had one. But if you if you find that your your local or county library does not have a good card, another source to think about is your alma mater. Because sometimes your universities and colleges will allow you access. Teo to resource is online. And another alternative is you can buy a library card. Ah, if you if you live outside that county or region, some libraries will allow that to happen. So in the fees range hundred to two hundred dollars. Okay. And if and if it’s a place that’s. Ah, popular spot for your your prospects. That may be money well spent. Absolutely. Local library. Yeah. Excellent tip about, um, it’s. Amazing about your alma mater. Another way, another backdoor way. Teo, get library access. Yeah, right. Cool. All right, let’s, move to the foundation center. They have something called fbo. They’re calling fto free foundation directory online on dh. You checked it out for us? Yeah, i did. So, of course. Staying with our sort of library theme, right? So foundation center, very specific library on doing donorsearch research on dh, whether you’re doing the search at the foundation centers library in manhattan or and any of their cooperating collections, you may be aware that they have fto foundation directory online, which is a fee based resource that they make available for free through the library’s. However, what they have now done is they have basically taken a portion of that data base and made it available, or certain search functionalities across the board available for free through a link on their website. So you don’t even have to be in one of the co operating collections. Okay, excellent. And what does it? What does it offer this this limited free service, right? So i did. I definitely found, you know, some some pros and cons. So what do you want? First, the pros of the calls start with the positive. Okay? Absolutely. Okay, pro it’s free, right? So i have to promote that for sure. Andi, i think i find that it was good for both reactive and proactive research. And we’ve talked about that before. Reactive. You’ve got the name of a prospect? Proactive, you’re just in there trying to find some new prospects. I loved the fact that you had access to researching the entire nine nineties. The text of irs nine nine text searchable its search text of the nineties is searchable, right? Do you know if guidestar they’re popular nine ninety site, do they do they have that feature? I think they might have that feature as well, but this is the first time that i’m seeing foundation center making that available for free. That’s, right? Well, oh, yeah, i don’t know if guides to write, i may be confusing. I don’t know if guide star has nine nineties of foundations yeah, they d’oh, d’oh, d’oh, andi. Also, what you can do is you’re getting a glimpse of the fto product, right? So you’re getting a glimpse says to because you’ll get a certain amount of data that you can get for free and then as soon as you go to try and do a little bit more, it’ll say, well, you need to be a subscriber, so at least it gets you in the mode of understanding how to use the tool and do the research and then and then, you know, you could decide either subscribe on a monthly basis and at what? They have various levels of subscription, or go to the local cooperating collection and used their source there. And then you can use it for free. Absolutely. Latto one of cooperating court. Cooperating collections. Yeah. So those were the real pros that i found let’s. Give the what’s the girl for this. Ok, so the girl for this is fbo dot foundation, center, dot or ge? Okay, i do love thee, even even if it’s even if it’s available elsewhere. I just i love that keyword search of nine nineties. Yeah, it’s. Really, really cool, eh? So what i did was i did a little test of the keyword search. First of all, just like you would be doing a keyword search on google if you had a phrase you want to make sure that you’re putting quotation marks around anything that’s a phrase, right? So i was testing it for the phrase foster care i was trying to see. Well, who are the funders that might come up funding foster care and you can also narrow it down by st. Right? So i did a search for who was funding foster care in new york and came up with a bunch of foundation hits, so then i thought, well, let me see if this really worked. So i went into a few of the nine nineties, and i searched for the word foster inside of thie nine ninety and lo and behold, there it wass and it appeared as one of the grants that they had made was for funding foster care. Excellent. Excellent. Now, if you don’t use those quotes, you might end up with it’s on foster brooks. So the comedian who used to play a drunk, actually what i what what had happened was i did the search without putting the quotes first, and i got a ton of hits and i couldn’t believe it and i thought, something’s wrong here what had happened was they picked up on embedded in the nine nineties companies that were foundations that were invested in foster wheeler as a company. Ok, so i thought, okay, so i’ve got to refine it further and once i re ran the search with foster care in quotes, then i got better hits. Excellent love this love the keyword search. Okay, yeah, that was great anymore. You want to say positive before we get to the what you saw some problems with? Um, no. Go ahead. Okay, good. What do you have on the downside? So, on the downside, you know, some fields are definitely fi base to research. And i think the biggest downside of all was that you could not export the results so you could not come up with that list of foundation hits and and download them to a spreadsheet to have something that might be very share a bowl with other staff for board members before you decided to do this research and behind the food that’s behind the export. So you have to take notes? Yeah. Yeah. You have to take notes, or yeah, you could construct the spreadsheet yourself. I’m sure, but okay. I just kind of found that that might be a con, but as i said, you know, you can definitely go on a monthly subscription or use it at the cooperating collection. Okay. That the only downsides? Yeah. I found more pros and cons. Actual. Excellent. All right, cool. I was like, i love the foundation. Center for people here in new york. It’s it’s right on the lower fifth of it, i think it’s at sixteenth street and at all the cooperating collections. Not only is it free to use, but they you are very generous with showing you teaching you how to use it. The librarians are there and they will spend as much time as it takes. And it really doesn’t take much because it’s a pretty simple system i ous i recall teo teo use but the librarians are very generous with their help. Yeah, absolutely, absolutely. Okay, cool. Let’s. See we we’re going. We’re going toe, i guess. Wrap up. I asked er i asked you for a sixty second style stop. What do you s o? We’re opening this too. You know things like travel, leisure, food, what’s your just sixty seconds what’s your what’s, your what’s, your style stuff. So i decided to pick the topic of travel for and there’s a fabulous website and mobile app called hop stop dot com and i had to use it today. As a matter of fact, i need to figure out how to get from my location in midtown to your studio here and it told me exactly which subways i had to take to get here. Is it only for public transportation hub? Stop no, you can. You can select to be told how to walk to a location, how taxi and approximately what the taxi might cost. So you you’ve got a lot of different options that you can play around with and yeah, it’s pretty cool. I see people using hop stop dot com. My objection is that when they’re new york, if you live in new york, if you live in new york, i don’t think you should be using hop. Stop. I think that’s cheating. I think you’re supposed to use the other tools that are more difficult. It’s just it’s a part of living in new york. You’re supposed to do it the hard way, not the hop stop where you’re supposed to get the apse that the empty a the metropolitan transit authority has, you know, they use a map that from the subway token from the token booth, if you have to go paper, i just object to residents using hop stop. But if you’re visiting someplace hop stop is really cool. Perfect. We got some last minute live listener look that maura liberation last minute live listener love japan! I never want to leave you out tokyo, sugisaki, yokohama sutjipto or sugito? I’m not sure konichiwa to our japanese live listeners where’s, north carolina today in the u s didn’t north carolina and check in miree simple, thank you very much for coming to the studio. Thanks for having me always it’s a special pleasure today, as i said, you can find maria on twitter at maria simple and you’ll find her blawg her sight at the prospect finder dot com next week. I have part two of the non-profit outcomes toolbox, no more berating my eagle scout project, but we do mention easy bake ovens, so you wantto you want to listen for that? Remember easy bake ovens. I’m going way back like foster brooks references from thirty years ago, you got to keep up. Also, amy sample ward is back, our social media contributor and the ceo of non-profit technology network has tips for optimizing your profiles to boost your search results and stay consistent with your mission, and she will have a sixty second style stop. I’m interested in what you think about that little nufer teacher, do you have a sixty second style stop? I’ll i’ll share yours if you got one you want to use, you hit me on facebook or or twitter or even on my block does contact page. Let me know what you think. I’ll let you know if you have one you want to share over nine thousand leaders, fundraisers and board members of small and midsize charities, the other ninety five percent listen each week you know how to reach me. If you want to talk about sponsoring the show and we have a sponsor starting in october, be welcoming them. Our creative producers claire meyerhoff sam legal, which is our line producer, shows social media is by deborah askanase of community organizer two point oh, and the remote producer of tony martignetti non-profit radio is john federico of the new rules our music. Listen to that bye, scott stein. I hope you’ll be with me next friday one to two p m eastern. I’ll be here in the studio. I hope you will be listening. Live one, two, two eastern at talking alternative dot com e-giving didn’t think that shooting the good ending. You’re listening to the talking alternative network, waiting to get a drink. Cubine are you a female entrepreneur? Ready to break through? Join us at sixty body sassy sol, where women are empowered to ask one received what they truly want in love, life and business. Tune in thursday said. Known eastern time to learn timpson. Juicy secrets from inspiring women and men who, there to define their success, get inspired, stay motivated and defying your version of giant success with sexy body sake. Sold every thursday ad men in new york times on talking alternative that calms. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti athlete named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office needs better leadership? Customer service sales or maybe better writing are speaking skills. Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Talking dot com. Hyre

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155: LinkedIn To Find Great Candidates & LinkedIn Page Analytics – Tony Martignetti Nonprofit Radio

Posted on August 16, 2013 by Nonprofit Radio

Tony’s guests this week:

Marc Halpert, LinkedIn trainer and evangelist

Maria Semple, The Prospect Finder, consultant in prospect research and author of “Panning for Gold: Find Your Best Donor Prospects Now!”

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Metoo hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i hope you were with me last week, you’d cause me mitral regurgitation if i heard that you had missed get the best out of your board, our panel shared wisdom on identifying, recruiting, training, engaging and transitioning board members. That was alison chair now terry, billy and holly bellows and back to board basics part do jean takagi are legal contributor returned to continue our discussion on sound board practices, term limits, automatic removal and very young trustees this week. It’s linked in for the whole show first linked in to make hires. Mark alpert is a linked in trainer an evangelist, he returns to the show to explain how linked in branding and search along with your non-profits profile page can work together to help you find the best people to fill your job openings that was recorded at fund-raising day back in june, and linkedin page analytics maria simple, our prospect research contributor and the prospect finder, introduces the new page analytics very new. Identify your linked in updates that drive the greatest engagement. Get detailed demographic data about your followers and even benchmark your follower base against similar pages between the guests on tony’s, take two. Create the impossible. We have now the interview with mark halpert on linked in from making hires and hears that. Welcome to tony martignetti non-profit radio coverage of fund-raising day twenty thirteen, we’re in the marriott marquis hotel in times square, new york i first interview first guest today is mark helper. He is a linked in trainer and evangelist, teaching businesses and non-profits nationwide to use linkedin as a power tool for their marketing and recruiting his seminar topic is five ways to find great candidates or we’re going to talk about using linked in for your work as you are seeking the best candidates for your organization. Mark albert welcome. Thank you very much. Nice to be back again. That’s. A pleasure. Yes. Pleasure to have you back. You have been a guest. Okay. You have five five methods of organisations finding the best candidates before we get into one through five. How come you always say linkedin is an underutilized tool? Why is that on the non-profit community? It’s perceived to be either a job recruitment tool or just for businesses. And lincoln has ahold of vision just dedicated to non-profits called lincoln for good. It works with non-profits to help them achieve their mission, find good candidates, find board members to all sorts of things that linked that non-profits typically struggle with but to use this tool in a really effective way. And how did they find linked in for good? Where where did they go to get this? Well, there’s, you go to the lincoln website, you can go to the help center type in lincoln and non-profits, and it’ll do a search for you. Give you all sorts of topics that you can go to other websites, sub websites that will lead non-profit with video and with many great suggestions. Or come listen to me. Talk about it this afternoon. Well, so it could be a little late for that now, because people are gonna be listening to this that’s after today. That’s okay. They missed you at fund-raising day. But you do a lot of speaking all over the place. People on dh when we get into what you’re gonna be speaking about, your first recommendation is branding your staff board and agency saying that everything has to look their best. What’s this what? How do we do this on linked in? Well, if you’re looking for candidates, they’re going to do one of two things they’re going to look for your at your website, hopefully have a good website, not all non-profits do that’s a whole nother top or they’re gonna look atyou on google if you still don’t come up well in the google search and your website’s going to the top of google search, you’re gonna go someplace else and they’re going to go toe linked in because business people go to link to him business people in non-profits who are or work with non-profits that are board members that are officers of non-profits if they’re seeking a new position, they’re going to look in the job section a lincoln, then they’re gonna look at your organization. They’re gonna look at your company profile page most non-profits don’t even know what a company profile pages or where to find it or how to make it effective. That’s part of the secret sauce? Okay, but a company profile page is basically a lincoln website for your organization that allows you to show what you do and what your products or your services are all right now, we can’t optimize this in this the time. Twenty minutes, right? But how do we begin the process of creating one if we don’t have ah, company paid. Okay again, go to the help center and type in create company profile page. It’ll start you along with the instructions you need to do a very simple okay. It’s designed to be easy is designed to be actually fun. It will allow graphics. It will allow you to connect the names of the people in your organization who either work there, volunteered there are on the board there and it will connect them. So when you find that person on linked in, it automatically shows that they’re connected to your non-profit so the whole concept here is branding ah, bring your brand, tony. You work very hard at your brand. I’m a brand. I work very hard at my brand. We each bring to the table something unique. We each also have a value proposition. We each also want to convey to the market that we are unique and relevant to what we’re doing. Try me. Buy me. Buy me again, alright? Yeah and i don’t think organizations non-profits think of linked in for that purpose. I wish they would love the idea of connect you can connect your board members so that i guess you’re the organization page will appear on their page or organisation is mentioned on their personal profile pigeon can be associate it with your great organizations, you give your time and you give your money as a boardmember right? Why not mention and show off the organization you so strongly believe in and vice versa your company profile page as a non-profit can show all the people that support you, they may be volunteers, they may be boardmember sze, they may be the officers and the employees, and it should be every employee that has a public face for your organization that could be your payments clerk who talks to people outside. It could be your your your donor in-kind collections, folks, all the volunteers in a volunteer absolute volunteering there should be connected if you have the past, you’re absolutely right. So so we’ve established the fact that each of us is a brand we’ve established the fact that each non-profit needs to shore brand has also established the fact by association that one should reflect on the other, but that’s not where. You stop, you have to write your profile, whether your personal profile, your company profiles a non-profit in a way that stimulates and gets people excited it’s not cut and paste her resume onto your personal profile page that’s death, because if you’re not getting business or you’re not getting calls for new opportunities, you have yourself to blame because you did what you should never do, and that’s, make yourself look dull and boring. Same for the non-profit if you’re not getting enquiries and you’re not getting donors or volunteers coming to your door to psych, i believe in your mission. You’re doing a great job. You’re not telling your story, so there are ways to optimize your company page for linked in search say it right use search engine optimization keywords that are relevant to what your mission does search engine optimization key words are the words that people think to say, oh, i wonder if there’s a non-profit out there that believes in whatever that is. The other thing that’s really, really amazing, which is badly undersold here, is that corporate people, people in corporate backgrounds who are either big donors or corporate sponsors and have a sway with the company that they work for can find your organization if your organization’s mission matches what the company wants to fund and corporate people use linked in all day long, they’re on linked in from the moment they turn on their email in the morning to the moment they turn it off in the evening when they leave. That true we know is true. We know, though this we know this we’ve seen this. I’ve heard this anecdotally from people who stopped using google to search out people who can provide services or product to them. They go toe linked in because it’s a much more effective search. Lincoln is business people to business people. The web is everything and anything, and you get a much better search on linked in if you’re looking for somebody who can service your company, so vice versa. If a corporate person is looking to find the right organization to sponsor or wants to buy a table at your gala, they’re gonna look for the right person to speak to through linked in, and that is huge. Also after perhaps you’ve approached them, maybe you’ve already found them. They’re then gonna look. Atyou unlinked them as the as how is this organization brand itself? And what are they asking me to be involved with as a sponsorship? Because everybody corporate understands branding, and so they have to believe in you, and you have to show them you also come to the table with the right brand and then finally there’s something a lincoln has that is available to every single non-profit in united states, and that is a free subscription to what head hunters use called talent solutions. But what non-profits khun uses called boardmember connect, and it allows you to do a highly effective search gives you access to a free subscription, which headhunters pay for aa lot of money every month. One non-profit one person in every non-profit excuse me can have access to the subscription for free for as long as you need it. And we have a gift we’ve talked about boardmember connect yes in the past. Yes, when you’ve been on oppcoll and all right, what? We have to leave that topic. But how did people find boardmember connect same way. Go to the search and search for yeah help center and search boardmember can do within lincoln and it’ll send me right and, like, and then there’s, lots of guidance, lots of videos. There are groups and lincoln. Just deal with boardmember. Connect their people in lincoln for good, who will help non-profits learn how to use boardmember connect constant webinars, seminars or contact may contact anybody else who really gets how to use lincoln. Okay, talking alternative radio, twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss our culture and consultant services a guaranteed to lead toe. Right, groat. For your business, call us at nine. One seven eight three, three, four, eight, six zero foreign, no obligation free consultation. Check out our website of ww dot covenant seven dot com are you fed up with talking points? Rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over intellect no more it’s time for action. Join me, larry. Shock a neo-sage tuesday nights nine to eleven easter for the isaac tower radio in the ivory tower will discuss what’s important to you society politics, business it’s provocative talk for the realist and the skeptic who want to go what’s. Really going on? What does it mean? 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We’ve done that right, ok, fact, the profile page, but if your profile your profile page allows you to put your brand allows you to put your logo allows you to put a picture of what your organization is doing in action on the company profile page, it allows you to show all the services that you provide to your market or to your to the people that need your services, and then it allows you to go one more step deeper too fully explained that product of service on a separate page, and i have many non-profits would’ve added youtube’s. They’ve added audio, they would add whatever makes sense in a multimedia because people remember, as you and i know multimedia much better than when they just read it, right? This is huge and videos or very much i think clique candy people love to watch a two minute video salon. It’s two minutes. Yeah, well, you know what i’m talking about? Yeah, yeah, no, i’m not a charlotte know people love to click that that little triangle to play and you you’re saying you can bet that in your profile page unlinked? Yes, specific to the product that you’re trying to demonstrate you going multiple videos, i have meant i’m going to show unexamined love. Ah non-profit in connecticut’s and an extremely good job of this so well that lincoln is looking to them is one of the poster children of what makes sense what you should be doing right now. Okay, let’s, move teo knowing how to best post jobs and be searchable while we talked a little about being searchable but posting jobs. What what’s there going on post jobs in three different ways on lincoln, you can post jobs right on linked in, and you see that all day every day and that’s something that costs a bit of money and i’m getting e mails to that lincoln thinks i’m looking for a job and it’s based on a guess based on my profile and your marriage to once a week, i get an email that says these are jobs that you may be interested in when there’s a half a dozen or so right, and they’re hoping that i’m not learn a job. I’m never very gainfully employed working for myself, but so it i don’t want you to think i’m using this as a as a platform to get employment not true, mark, you’re not looking for employment, right? You’re happily employed, i’m very happy and self employed, but but for those who are are looking for jobs and candidates. How do you get into those emails that i’m getting? Well? You get those emails and he said you had a conversation with somebody the day before week before who is looking for a job then that pops in your mind? Oh, yeah. Mary’s looking for a job. That’s a cool job. Maybe mary wants that. But how does a non-profit get into those e mails that i’m getting? How did they get their host? May actually go on to lincoln. You post those those job postings, those job openings there’s. Another way to do that and it’s more effective. Probably because it’s specific to the organization. And that is on your company. Profile page. You have a tab called jobs and you can actually list all the jobs that are open in your organization. So it pripps supposes that your company profile page tells the story of what your mission, what your organization does well, and it does a good job of telling what you do well and when you post a job, the immediate purse place that a job seeker looks is on your company profile rage, and then they determine if they want to get involved, okay, with your organization and there’s a third way, which most non-profits don’t even know about and many for-profit sound even know about creative group just for your non-profit so these people who are invested in or believe in what your organization does on a regular basis invite them to join your group there’s a tab on every group called jobs so you can hit people in many different ways. They may not happen to stop at your company profile page and see your job tab. They may be in your group, and they may then see that you’ve posted to the group. Hey, i have a new job that’s open in my non-profit now there is an implication to creating a linked in group you have to keep it current, not necessarily posting every day. I’m not saying that, but you have. To keep your group current with content so that members are engaged through the group well, here’s, a radical thought on your personal profile page you have to keep your personal profile page current get very used to making an adding comments to your company personal profile page, you’ll get very eased me easier for you to make comments and updates to your company profile page someone in your organization or two or three people new organisation should be responsible for updating the company profile page on a regular basis, and the net will not be all the same voice in the same intonation in every posting, it will be varied and then if somebody’s on vacation, it doesn’t fall apart of somebody leaves it doesn’t fall apart, but the idea is lincoln is a participant sport in every single way. If you’re going to join linkedin and just watch it all go by here in the wrong place. So on your personal page on your company profile page and especially your group page that allows you three different places to keep your constituents that people who believe or watching what you’re doing right in touch with what you’re doing. As you do it on lee, you can post a lincoln and only post the way. And what you want to say that provides really very current up to date voice it’s, a micro website. And then the group is a method of engagement where other people can composed by group members composed. They can post it all along. By the way, i want people to know we have ah, sort of a bingo wheel in the background. You can spin a wheel at a neighbouring booth and win prizes that that was the cooking that you’re hurt. I thought that was you thinking now that that’s a that’s, a much more rudimentary process than then this very sophisticated spinning wheel that we have next to us. Okay, all over a good advice on dh and all goes back to being searchable. If candidates going to find the jobs that you have posted on your jobs tab, you’re organization needs to have been found by the candidates searching for jobs of that type that you have available exactly is that use their search terms. You have to use the right search terms. You have to know what the search terms. Our gift to play with them to see and you can actually go and do searches on your own to see how high up in the search results your organization or your name comes up. Yeah, depending on what you’re searching for. Okay, but flip it if you’re looking for a job and i know that’s a little off base here, but i just want to be sure that we’re talking it’s a two way street right here. If you are looking for a job you need toe have in your personal profile the right search terms so you can be found so non-profits that are searching for you can find you in a list of candidates, all right, and that’s really important and search is very, very powerful on lincoln, especially if they have linked in boardmember connect, then they non-profit has access to it tremendously detailed and very, very fine sifting of the data, and they will stay consent in males to candidates and say you may not be interested in this director development job that is open currently in my organization, but you may know somebody else, but here are the job requirements and here’s our company. Profile case, let us know and that’s a perfect lead into your next tip, which is searching for candidates the non-profit doing search four individuals that they might like to reach out to. How do we do that? Well, first of all, again, you have to have a great personal profile page you have to fill in every single aspect individual does individual that’s how you get found. Ok, but how does the organization use linked in to go out and find people lets you go to the advanced search or if you already have boardmember connect, you can use boardmember connect is a search it’s a little bit of a stretch it’s designed to find boardmember is but at the same time, you’re finding boardmember you might just find good job candidates. Is this is your this is your fourth tip. Now you’re you’re you’re you’re backpedaling on me. I’m not putting on the spot search for talented candidates, you number four go out there. Got something there? Yeah, okay, so what non-profit so do? Use advanced, advanced, so use boardmember connect member can hopefully you’re already yes engaged with boardmember cannot but if you’re not, you can use advanced search, an advanced search allows you a very good way of sifting through all two hundred twenty five million people down to a shortlist of i need a director of development who has at least fifteen years experience and has experience in fund-raising and has key words that are fund-raising and aids research and medical medical practice and things like that and lives within or works within ten miles of zip code one oo too, too. And you’re going to get a short list when you get the short list. It’s gonna be a longer list. You’re gonna get that long list. You can shorten that list by looking at their possible candidates, and lincoln sends you the results ordered by first level connections. Which of the people you actually know you might not have given thought about might be good candidates for that job. Second level connections are the people that you already are connected to, who actually know those people so you can work through and say, hey, tony, i see you’re connected to mary mary’s. Come up in my search. Is she possibly looking? What do you know about mary? Let me know if you think. That’s a good avenue for me to go down, actually, and then your third level connections are just people you’re not connected to, but it does give you the chain of the links that you can follow to get to know that third level person. And then finally, the last level that it shows you is the group’s. So if you’re involved in groups and non-profit in aids research or whatever your non-profits involved in, then you’re going to be able to look at their profiles through the group, then you take that list, and then you shorten it up, you shorted up to the best of the best candidate, and then you go and approach them if you have boardmember connect your poaching through annan, male and in male is a link to an email to somebody you do not know. Does that include others? That includes the third level? Yes, if you’re in boardmember connected to use the in male to contact people that you’re not currently connected to yes and that’s a very effective way, because otherwise you would just send either a blind email, which would go into email hill or you would have to pick up the phone call and it goes to the first hound dog on the phone it was going to filter through those those calls. So this a lot when you get on in male unlinked in somebody’s trying to get hold of you that this is important stuff because they don’t happen often in males are really effective if you are if you have linked in boardmember connect, you get a lot of in meals that you can use, you can send a lot of in males there’s, right approach because there’s a limit monthly limit there’s a monthly limit, but most people don’t even see why it’s very astonishing, but if you don’t have linked in boardmember labbate just misses me. It’s it’s not an issue. You just don’t ask me about that, okay? I’ve never heard a non-profit that said, we’ve maxed out our in males, ok? And can have fun. All right, if you’re not in boardmember connect, you really just get one or two in males a month, you know? You know, you’re not getting a lot so that’s not going to be a good place for you today. So it’s a no brainer to use boardmember connect and then you get a response and then what you want to do have to get a response to your e mails? You want to take that person out the coffee you want to take that personal lunch, you want to understand verbally beyond what they’re saying on linked in which may or may not make it all good and get to know you? Yeah, put it, you know, make it very ad hoc, and then you get to know whether that person is a good kid, a good candidate often peoples done non-profit folks a personal profiles don’t really tell what they’re experienced level has been they’ve again, they made it that resume, and so it doesn’t give you enough of the background, the deep background that you need to know to see if that’s a good job candidate for what you’re doing, but you’d probably take it to a phone call first, explore a little more, and then if there’s mutual interest bring it, as you said face-to-face for sure, and they bring him in for an interview, and then you’ve already read their profile. They probably read your profile and you’ve cut through that ice. And you have a much warmer, richer interview because you’ve gone through all the formalities of where did you go to school? What did you do here? Tell me about this. You can ask better questions. You khun get mohr examples of how would you handle a situation like that? I see you handled a really difficult situation. The maid off money disappeared. What did you do? Had it? What was your damage control issue there? And people give re alive examples. You get a much better sense for a candidate thinking on their feet, which we all have to do in all job that we do. But what is it that this person uniquely brings? You have a better interview, per with that person here you can stack rank you’re candidates. After the interviews were already talking about your fifth tip i want make sure people don’t think we’re giving short change to it, which is keeping them establishing the connection and keeping it warm and making even warmer. And you’ve done all this without having paid a recruiter. You done your own sophisticated screening through the search and and your own outreach, and you’ve grown your network, you’ve you have now in your stable of network connections, people you can rely upon, so maybe that person is not a good candidate for the job, but maybe you know somebody else who could really use that person, and you’re at coffee at the next day and the job comes up in somebody says, this is good. This is this person’s really good candidate for your for your open position or there’s a new open position down the road or that the worst you’ve made a new professional connection, as we’re all here for you just don’t know when you can draw upon somebody’s expertise in an area you don’t have that expertise. So you’ve done nothing wrong, and you’ve gained everything buy-in just saying, i’m sorry, this is not a great position for you. We tried, we both tried, but here we go. So you add connections too. You’re linked in profile people that you know and like in the two vetted, you just don’t add connections willy nilly because you’ve exchanged business cards. That’s not a connection, okay, i mean, i get a fair a number of invitations to connect now that’s personally and i maybe i don’t get them as diligently as i should. Well, there’s a few schools of thought here i’m rather a narrow point of view, but i don’t connect to anybody that i am my mind say, but i invite that person into my house for coffee. He was once i connect to pieces people on linked in, they now have access to all of my connections, so if i’m lax about inviting somebody into my connections and since you and i are connected on linked in, they can now see your entire personal profile because you and i have agreed to connect a linked in. So if i’ve got a guy is just not a good player, he now has access to you if he approaches, you and it’s not a professional way are approaching you, and you work back to chain and see that he’s connected to may i ruined the connection between you and may, so you’re going to you’re going to connect yourself from me when you get back to your office already did before us now, you know, i’m an open door and i’ll just i’ll take anybody, so i’ve exposed you to the to the mass is that you i would rather the shielded from be careful who you connect to. Tony. Okay, i’ll b more and i’ll be more. I’ll be more strip listening. So you you look at their linked in profile, but that doesn’t tell you whether they’re going to be. I don’t scrupulous person and going contact one of your connections, contacts i get give them an opportunity. I meet them at a lunch at a breakfast. I talked to them on the phone. I know you don’t see that with every person that i have done that with every person you haven’t connected to really twenty, one hundred connections. I have met, spoken and vetted every single one in-kind i don’t really did i get that courtesy? Maybe you’re already knew each other. We knew each other. I mean, i didn’t get taken out to lunch. We had lunch. If you want to get a lunch, try to connect with mark halpert on linked in and he’ll take you to lunch and he’ll get you in the worst cases. You get a free lunch right after this. I’ll get your credit card number. How’s that all right? Okay. No, i’m not being a scrupulous as your recommend don’t be promiscuous linker, right? Maybe i am a little for mr, right? All right, let’s, leave. We have about a minute. Let’s. Leave non-profits with one tip for there that they’re there. Now i’m going to assume that they’ve got their corporate page. Leave us with something that makes their corporate page really valuable. Look at your competing non-profits the ones you’re competing for the donor dollars, see how they’re showing themselves off on linkedin. See how they’re staff is showing themselves. Their board is sewing themselves and their company profile page looks on lincoln take style notes from other non-profits you know our leaders and i’m not going to name them there’s some really wonderful ones out there you do. You could do the research you khun take style points do graphics video make your linked in page company profile page. Jump off off the screen and say, contact us. We are a great organization. We love what we do. We have a passion for what we do. You need to join us. That’s, what you need to do personally unlinked in because you have to be the brand and a company profile. Page, you have to be that brand as well. Thank you very much. Mork alpert, trainer and evangelist for lincoln. Thank you very much. Always a pleasure. Thank you. I appreciate that. Twenty martignetti non-profit radio coverage of fund-raising day twenty thirteen marriott marquis, thanks very much for joining me. There was a lot of fun. We got live listener love costa mesa, california. Provo, utah, golden, colorado. Alright, west coast checking in atlanta. Rest in virginia and wind gap p a. I wonder if it’s near the delaware water gap, but welcome live listener love tto all those live listeners. Oh, and west babylon, new york sorry, west babylon so close. Shin jin, guangzhou, shanghai and beijing ni hao. We’ll have more live listener love shortly. Right now we go away for a couple seconds when we come back. Tony’s take two and then maria simple with linkedin page analytics. Hey, keep listening, e-giving tooting getting dink dink dink. You’re listening to the talking alternative network, waiting to get you thinking. Thank you. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Hi, i’m ostomel role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun. Shine the light on all aspects of music and its limitless healing possibilities. We’re going invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. You’re listening to the talking alternative network. Theo, hi. This is claire meyerhoff from the plan giving agency. If you have big dreams but a small budget, you have a home at tony martignetti non-profit radio. Thank you very much. Claire meyerhoff. We’re expecting claire in the studio sometime today, just for a short time. But she’s it’s uncertain wind. So, you know, creative producer, these creative types, you can really count on them to be precise. But she says she’ll be here. She’s in traffic. It’s not her fault. She’s in traffic. Yeah. Tony’s take to my block this week is create the impossible i was. I read something on the npr site about triangles that are simple to draw but cannot exist in our physical world. Yet our minds easily visualize them, and we see them as something that can exist very simply and quoting the writer’s. Robert krulwich who’s, the science writer for npr. This is what he said. Our brains, it turns out, are not prisoners of the world we live in. We can fly free. We can at any time we, like, create the impossible end quote. And i love that we can create the impossible. You need not be constrained by our physical world to imagine things that you want to. So, you know, what have you got on your mind that other people have said is impossible or that you’ve felt is impossible cut through that because the first step to creating it is imagining it, dreaming it, visualizing it and you’re not constrained by what the rest of the world says is impossible. I find that very uplifting, very encouraging. I love it. I’ve got one of my own and it’s on my block at tony martignetti dot com and the name of that post is create the impossible that is tony’s take two for friday sixteenth of august thirty third show of the year maria semple hello, maria. Hello, tony, how are you? I’m terrific welcome. Thank you. Maria semple is the prospect finder she’s a trainer and speaker on prospect research. Her website is the prospect finder dot com her book is panning for gold. Find your best donor prospects now she’s our doi n of dirt, cheap and free and you can follow maria on twitter at maria simple, and this month we’re talking about linked in page analytics, leading from your friend and colleague mark halpert. Paige analytics on lincoln is very new, it is very new. It just launched like weeks. Yeah, yeah, i think it was officially july thirty first or august. First, that this all launch so i thought it be something timely that we could talk about and certainly plays off of your interview that you had with mark helper. What a coincidence. How do you know has imagine how these things line up, just just by coincidence? So give us an overview before we get into details overviewing of what paige analytics is all about. So mark was talking about the difference between a personal profile and accompany page. So paige analytics focusses entirely on your non-profit company page that you have set up that really outlines all of the products and services your mission almost too many web site, if you will, within the link in space. Ok, right, so we’re not talking about your personal page, understand on dh, what can we do with again? Just overviewing this point, what can we do with these analytics? Well, the interesting thing is that you can figure out where you’re driving the most engagement and seeing the types of posts that are really resonating with the people who are following you as a company on lincoln, and you get a list of followers, so, you know, people are accustomed. To going on facebook, for example, and liking a company or a brand on facebook, they can do the same thing, actually unlinked it. And i know lots of corporate executives, for example, who are happy to follow brands on lincoln, and they’re not on facebook at all. So if you’re on ly strategy for connecting with these people is on facebook, then you’re missing a potentially huge part of the audience. Okay, you could get detailed info on your followers and of course, and they are court followers now, because these are not connections, because, again, it’s, not your personal page. So these are followers. What else can you do with this? So you can, uh, once you have this company page set up, you can actually try and get more followers, right? So that you can engage with more people so you can create. They have right within length in you can find out how to create that ah, a button for your website, for example, so that people can follow you there. But once you’ve got a large following on dh, you decide to start making updates on your company page, just like you make you know. Occasional or maybe frequent updates to your personal profile page in that you know what you’re doing now, type of section um, you can see those targeted updates, you can find out how far they’re reaching, and also, if you want to target those updates to specific followers, um, say you’re a national nonprofit organization, and you want to be able to start targeting your updates to specific states or specific regions because the update perhaps, doesn’t pertain to the entire national scope. You can actually target those updates, even by geography. Okay, andi, you can see how far they reach as you’ve said, we’ll talk about the engagement percentage and things like that, and then you can also benchmark against other non-profits yeah, which is really kind of interesting. You can see how your own organization is kind of stacking up against other, so lincoln will give you a sampling of where use your posts and engagement levels are in comparison to other organizations that are similar to yours. How do we set up the analytics so that we start getting them actually it’s already built in there, so if you have a company page set up, you’ll see. That one of the tabs that you can actually click onto once the pages set up and you you make some post some updates, you’ll see an analytics button, and what happens there is it’ll list all of the updates that you’ve been making. So even though this just launched, for example, august first or july thirty first, you can see going back a specific date range, they actually let you go back. Tio let’s, see today yesterday looks like a far as the previous month they’re tracking, so you can, you know, follow about two months worth of engagement. And is this, uh, is this a tab? You said button, but i just want to be explicit. Is it a tab on your on the company profile page? Yes, it’s a separate i guess tab is what you would want to call it is a post if you’re if you’re on your if you are the page administrator to actually be able to make the updates on behalf of your company or non-profit in this case, you would be able to see that you’ll have access to a home page products, services, page insights and analytics. It’s, one of the other cabs available. Okay. Excellent. And only for the for the administrator. Well, that makes sense. Okay, right. So they have this thing called on engagement percent percentage. Where this is how you measure the reach of of different updates. You can see what topics do well, what’s this engagement percentage. Yeah. It’s kind of interesting. So what they do is they kind of have this little formula. So the way they define it is it’s it’s, the number of interactions, clicks and followers that air requires, right, divided by the number of impressions follow-up divided by the number of impressions. So, you know, you can really start figuring out what types of posts are getting that that commenting that sharing on dh then you can give your followers more of that type of content. I love it. Yes. So it’s a ratio of how engaging, how engaged people were with your content with respect to how many people saw it because over the denominator is the number of impressions. So you get and exactly so it’s very similar to ah, in that respect. Anyway, to facebook analytics, yes. So they are definitely starting to give you a lot. Of that back end because people are sitting back and sort of asking, well, you know, if if i set up this entire company, paige and i go about making these up stated posts and so forth what’s going to be my return on investment here that are, oh, i that you hear tossed shout all the time right on. So people want to know if we’re going to put any effort or focus into this, how are we going to benefit? And i think that that linked in has really done a tremendous value for both for-profit and the non-profit world in coming up with the scent of benchmark data that will be able to look at overtime. So the further back you can look, though, is the previous month that’s. So that’s what it appears like to me as i’m looking at my own company page, for example, i’m seeing i can, you know, update different ranges in terms of dates, i can look att today on lee and then going back as far as previous month is the last thing that you can select. I would think that that will be built out as time passes, surely. They have all the historical data. It’s probably just a question of making it accessible. Yeah, you’re going toe. I’m going to say that you’re company profile page is probably a model. So where would where? Where on lincoln would people find that? Just searched the prospect finder? Yeah, any company page actually, that you’re looking for you go into that search box at the top. Start typing in the name of the company and it’s very intuitive. So it’ll start giving you a list of companies that have the characters that you’re typing in. So, yeah, you could find mine under the prospect finder, and i’d love it if she was your followers came over and followed my company page on lincoln that’s. Great. Okay, don’t look for tony martignetti non-profit radio. While we have a group, we don’t have the great we don’t have a company page for the show, but we do have a group. Um okay, let’s. See, um so aside from this, all right. So that’s that’s assessing what the good what the content is that your followers are interested in? You can also get information on who those followers are. That’s. Right? So when you see the when you have your list of followers, when you have, when you’re on the company pages, the administrator, they will be ah, number it will tell you, you have x number of followers, so you can actually click on that and find out who all of those followers are. Yes, and, you know, contrary to what you would find on facebook, for example, if you went to look at all the people that liked your page, people have all different levels of security settings, right, and their facebook pages, whereas on linked in for the most part, you’re going to be able to see their entire profile. Yes, you’ll know who’s following you as a non profit organization and that’s that could be tremendously helpful and valuable, right there in and of itself, in terms of, you know, trying teo, you know, figure out, as i mean for me is the prospect researcher i’d be interested to know who are the people following us in the linked in space? Are these people that we should be considering, you know, putting into our research pool and looking at a little bit more in depth? Andi, you can really start being a little too segment what’s kind of interesting to is that you can get an idea on those follower demographics from the analytics page alone, so you can find out what level somebody is like senior entry level vp level. And then i believe you can even find out some of those metrics not only by seniority, but you could find out your your followers could be broken down by industry by company size, by function by employees so you can see how as a researcher, right, and as a development function, this would be very interesting for you to know about. I have one more that you can get aggregate data on that’s, a region region of the country or, well, which of the world. All right, we’re going to go away for a couple seconds and when we return, of course, maria simple, the prospect finder, will keep sharing wisdom on the new linking page analytics, and i’ve got a little more live listener love to. So hey, hang in there. You’re listening to the talking alternative network. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. Hey there, welcome back with more live listener love, new york, new york, newport, north carolina and north king’s down rhode island. Welcome live listener love to you, rhode island. I love block island. I’ve been there probably six or seven times in late august this year. We’re going somewhere else, but i’ve been to block island many times. Love it. So north kingstown, we haven’t had you before. Welcome. Oh, gotta go abroad. Soul and inchon, korea. Anya haserot loved the live listeners. Claire mara have just walked in studio, so we’ll get her settled. Of course, she buzzed when i asked her not to, but she buzzed on the commercial. So we were ways. No problem. Perfect. You are. I thought you were. You’re fooling me a week. Buy-in dafs maria semple, of course we’re still talking about linkedin page analytics so we know that we can get the engagement. We could find out. What’s what’s, popular weaken look, a detailed info on who our followers are and let’s talk now about benchmarking against other non-profits how does that work? So what they do is they’ll list your engagement levels for example, on dh then list for you. How you compare so your number of followers compared to other companies, so i’m just looking at my own analytics. It’s it’s kind of interesting. I have no idea why coca cola would be on the list of materials. You maybe they just pick one really big one know your company is bigger than you realize. Coca cola is your competitive with the coca cola. They’re talking, they talk about, they talk about the prospect finer dot com and coca cola board meetings all the time. Clearly. All right. I mean, islington says it it’s got to be true. But you know what i thought was kind of interesting to that they have is have you seen that? They also offers something now called sponsored updates? I have not seen that. So when you go to make an update to your page you will you they’ll ask you if you want to make a sponsored update. Now i know i am the brian of what? What do you call me towards? Trompeter duitz cubine free and free. Yes, well, this is actually sea bass, and i’ve not experimented with it myself. But it’s, you can do it like on a paper, quick advertising type of thing and these this’s away for lincoln to make money, obviously, but it’s getting your post now in front of targeted audience of people who are not currently your followers so, you know, you could be part of a new organizations budget if they wanted to try and get very specific updates, i could see it working for advocacy, you know, organizations, perhaps or if you’re trying to drive lots of people to a specific event, you might make a sponsored up identical. Now they’re getting in front of people identical to what i’m seeing in facebook. Yes, i’m seeing these ads appearing in my timeline. I know i’m not a fan of any of these, i think, and, you know, because in fact, i know i’m not because in the upper right there’s, always a like button, so i must not have liked it yet, and they’re annoying actually know the in the middle of all my friends posts there’s, this unwanted, sponsored add toe like a page on it’s, not even something that i’m interested in. I’m sure they have algorithms for figuring it out, but at least in my case, they haven’t. Perfected it, but but any case i don’t, even if they were interests, don’t really want to see them on the timeline. I don’t mind them on over on the right side of the page, but they have to be right among my my posts that i’m enjoying from clara miree dafs carle place high school reunion. No, they don’t belong there, right? They don’t belong, no that’s, right? They don’t belong in there about backstabbing and bitchiness. Oh, geez, i don’t want to hear about these reunions stories now, not on the air you’re ruining. No, no there’s, a whole story about carlos, really? Just imagine a high school reunion, and some people love the facebook page that claire created and other people a little more, a little more traditional, feared it. We’re off topic, so when it’s about social meat is interested, it is. It is a pretty riveting story, actually, okay. You were you’re talking about the sponsored posts, but the companies that are there, sorry, the non-profits that you’re going to see on your benchmark page. Are you saying you can’t select which which pages you’d liketo be compared to? Maria? I don’t think you can. I’m not saying that ability here, so they, you know, they come up with, you know, how you compare now? Maybe they’re going teo again, that’s something that they’re going to refine and perfect over time as this new analytics tool, you know, evolved. I certainly hope so, because i prefer to see me benchmarked about, you know, they have several other companies in there. But, you know, certainly i shouldn’t be benchmarked against coca cola. That’s unfair to coca cola. It’s unfair to them. Let me just ask, are the other the other choices that they have? Are they my voices crack like a thirteen year old? Are the other choices reasonable? Are they are they in your ballpark? Yeah, some of them are mean. Yeah. Okay. Clarity. Maria, i have a question for you, and i’m just wondering if in your travels and all your expertise, do you see anyone an organization? That is using linked in in any way effectively to market bequests to organization, putting the organizations in their will, that type of thing planned giving, um, plan e-giving specifically know, because i’d have to look through a lot of different posts that organizations have, uh, put out there is there updates, but i did kind of put on tony’s facebook page that the environmental defense fund, i think, was doing a pretty good job actually helping can post came out with a sort of a top ten list, i think it was near the end of the year or something. Um, and i was looking through some of those, and i thought that the environmental defense fund was doing a good job in terms of their updates and so forth. Now what happens is, you know, this is sort of the, like you hear about anything else at eighty twenty rule, you want to make sure that you’re not doing always just promotional stuff, that you’re giving people really great content eighty percent of the time, and then they’ll tolerate about twenty percent of promotion, so it could be that those those types of postings are interested first, i just didn’t look back, say even on their page history to see what you know what else they’re posting about. Okay, we have to pretty much stopped there. Maria, thank you very much for sharing very timely information about the new linkedin page analytics. Maria semple, the prospect. Find her. You’ll find her at the prospect finder dot com and on twitter she is at maria simple bye, maria. Thank you. Thank you. Okay, we have just like thirty seconds or so. I hate teasing people. We talked about the car place high school reunion if they want to go to the facebook page and see some of this drama played out a little bit where they should send me a friend request, send claire meyerhoff a friend request on dh, then become my friend and then i’ll let you into our our fabulous reunion page, which is great because now it’s chuck full of photos. It’s really the only place you can see any of the photographs so the people that weren’t on facebook i don’t know how they’re going to see any photographs they need to get on facing program. I’m glad you were able to come. Thanks. Thanks so much for having no it’s always a pleasure couldn’t i got last minute live listener love osaka and met taka japan, of course. Konnichi wa and cambodia. I can’t see your city sorry, but welcome live listener love japan and cambodia next week. Fantastic. Thank you. Um next week we have cool crowdfunding. Dana ostomel, founder and ceo of deposit a gift shares our wisdom on how to create a successful crowdsourced campaign and grow your in-kind e-giving anita fi willis, vice president of strategic partnerships at new york, needs you. And why n y very clever at fund-raising day in june, we talked about how to create or grow your in-kind giving program. Have you looked at our youtube channel there’s over ninety interviews, including nine new ones from fund-raising day in june and there’s a couple of cups of my stand up comedy the channel is riel aria l tony martignetti our creative producer is sitting right here with me. Claire, my say that you say your name clear meyerhoff on the creative producer of the tony martignetti non-profit radio show sam liebowitz is our line producer shows social media is by deborah askanase of community organizer. Two point oh, go geever and the remote producer of tony martignetti non-profit radio is john federico of the new rules. Yes, i love him, gadget boy, love john. I hope you’ll be with us next week. One to two eastern talking alternative broadcasting at talking alternative dot com live listener love. We love you, love you, let me show you. E-giving attempting to bring good ending. You’re listening to the talking alternative network, get anything. Take it, cubine, are you a female entrepreneur? Ready to break through? Join us at sixty body sassy sol, where women are empowered to ask one received what they truly want in love, life and business. Tune in thursday said. Known eastern time to learn timpson. Juicy secrets from inspiring women and men who, there to define their success, get inspired, stay motivated and defying your version of giant success with sexy body sake. Sold every thursday ad. Men in new york times on talking alternative that calms. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one, one, eight, three that’s to one to seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Talking.

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150: 150th Show! Measuring The Networked Nonprofit & Goodbye Google Alerts? – Tony Martignetti Nonprofit Radio

Posted on July 12, 2013 by Nonprofit Radio

Tony’s guests this week:

Beth Kanter, co-author of “The Networked Nonprofit” and “Measuring the Networked Nonprofit”

Maria Semple, The Prospect Finder, consultant in prospect research and author of “Panning for Gold: Find Your Best Donor Prospects Now!”

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host it’s our one hundred fiftieth show, our loki sesquicentennial one hundred fiftieth anniversary today, july twelfth, friday, two thousand thirteen oh, i hope that you were with me last week, i’d be put into pericarditis if it came to my attention that you had missed dan’s donor retention ideas. Dan blakemore is assistant director of development for individual giving at international house. We talked at fund-raising day last month about howto hold onto your donors from phone to facebook and tablet aps. Scott koegler was back he’s, our tech contributor and the editor of non-profit technology news he had info on tablet, apse for event management and fund-raising this week, measuring the networked non-profit beth cantor, co author of the network non-profit and measuring the network non-profit talked to me at fund-raising day last month about wide engagement and measuring your multi-channel outcomes and goodbye google alerts maria semple are prospect research contributor, and the prospect finder has free alternatives in case google alerts disappear. In fact, some of our ideas may even be better than google alerts. Between the guests on tony’s, take two, thank you very much for listening on the one hundred fiftieth show. Very grateful for your support right now, we have the interview with beth cantor measuring the networked non-profit welcome to tony martignetti non-profit radio coverage of fund-raising day two thousand thirteen, we’re at the marriott marquis hotel in midtown new york see, right in times square, the conference is being taken down around us, so there isn’t. You may hear a noise of chairs and tables, and we’re still here where will be the last remnants of the last shards of fund-raising day two thousand thirteen with me is as i said, beth cantor she’s, master trainer, blogger, speaker and author, co author of the network non-profit and measuring the network non-profit cancer welcome to the show. Oh, thanks so much for having me. It’s. A pleasure. Well, yes. You still have a lot of energy into the day. Oh, yes, i always have latto energies. Okay, um, what about the online networks on dh engagement on the online? How do we have accomplish riel? True engagement was a ringing phone to oh, breaking you make you’re ringing phones as well. How do how do we engage online? Well, let’s, take that ringing phone as an example. Well, if you’re really engaging, you’re listening and you’re answering the phone and you’re having a conversation. So instead of just like blasting out your message or constantly saying e-giving ann, ask you know, you’re listening to the conversations that are happening on social networks around your issue, and you’re finding ways, teo, talk to people and and mention your cause and then teo cultivate them to them, become supporters and to become so excited and enthusiastic about you that they go out and they quit their friends. We still have lingering thoughts, though, and lingering practices don’t we about about being maura one way channel way have a facebook page, we’ve got to keep it busy with our content. Wei have a twitter stream we gotta keep it busy with our content. Yeah versus the listening. Yes, yes, and it’s a trainer. You know, it’s really interesting to encourage people to kind of shift their habit. And when i found out this is out of a practitioner level, is that it’s a real change of mindset for like creating your content, scheduling your kant tent and having it go out there? Yes. You need to have that structure. But then this social peace is this more organic time where you’re listening and you’re actually asking questions and you’re responding. And so i actually tell practitioners, schedule those into different blocks actually go in and talk because people have a resistance to like, well, this engagement stuff it’s, like open ended, and i’m not the time for this, and it makes me dizzy. Let’s have a look. Just schedule these twenty minute blocks. Well, you’re just checking in. I mean, that’s the way i do it. I mean, i have planned content. It’s not, you know, occasionally will promote my block post, but i’m always sharing links from other people, you know, that’s another way. I’m constantly scanning through my list and seeing what my different networks they’re talking about and and asking questions. I’m initiating conversations, so i think of it like a in a way, a cocktail party that’s not too big and saying hi, tony, how are you? As opposed to hi, tony. Want to buy my book? You said you mentioned scanning your lists. How do you do you go? About that is i mean, i’m not speaking english, i guess, but on twitter you got on the show have george in jail, a target having to put you in, george, i didn’t think of it, you know, when i do i do that it’s a trainer to i throw a ball at people, do you? Yeah, not a lot of softball, noah squish balls, fisher. Okay, so okay, so i’m it’s just on twitter. You can actually grew similar people. You know, i have one that’s, like thought leaders in the nonprofit world that i listen to you i have ceos of foundations i have, you know, d d geeks because that’s another topic of interest, and so i can actually look at all of their tweets together instead of the whole list. So if i could be very intentional about well, okay, daddy, geek stuff is on my list today for content it’s by week’s theme for content. So i’m going to be scanning has seen what kind of resource is are the data geek sharing that i want to highlight? And maybe i’m writing a post about something about that so i might ask them, you know, i’ve just come across this really interesting article in the new york times that talks about the myths of big data. What do you think about it? And then in on dh then they’ll tell me, and then i might then use that to create a block post. So so there is, you know, so sometimes i create a lot of content based on his conversations, okay? And breaking that down for listeners to the non-profit buy-in non-profits mean, they’re different list might be support our owners, volunteers, maybe board members, similar types of organizations, yes, champions people who influencers talk about the similar similarly working, similarly placed organizations, why should we be listening to the quote, the competition? Well, that was the whole topic of my first book in that organizations you have a couple of thoughts about, yeah, they need to think, like networks and networks are comprised of people and organisations and when we collaborate, there’s more abundance. So, you know, so similar organizations that maybe content from, you know we should theoretically, if we’re all in the animal welfare business, no of sharing each other content helps us all reach that goal faster, you know, and i’ll just remind listeners bethe first book was the network to non-profit and her co author, alison fine has been on the show just within the past couple of months. What’s now, june, alison was on so you could look for alison. Fine. If you want to meet let’s, go up. Let’s say more about that. You know, the so the network non-profit is not on ly. Yeah, not only network to the listen, the groups that are so obvious, we need to be going deeper than what’s on the surface. Yeah. I mean it’s. Not just external groups to it’s also within the organ. Okay. I knew i was headed somewhere. Yeah. Thank you for taking my hand. Yeah. Yeah, well, i mean, what what typically happens, you know, is that they think of social media is the social media person in that do you do this social media stuff? We’ll get a social media volunteer. I’m really needs to be the whole organization with a slightly larger organizations. They get toby siloed in different departments and there’s one person doing it. So i was, like, recommend a hybrid model where there are people responsible for the digital across departments and those people are the ones that are talking to one another. So we get rid of the silos and it’s been scaling and within the whole organization. But that’s not gonna happen unless leadership is behind it, unless what? We have the ability of our executive director’s toe lead with a network mindset. Okay, what does that mean? I guess you’re wondering. Well, i had something else but good what’s the network line well, that’s where they think about, you know, in two way relationship building, listening, being data and form being more transparent, and i’m seeing more more organizations having their leaders do this, they’re actually using social media is a leadership role and listening. You mentioned listening now a couple of times is really needs to be very learning process it has? Yes, a disciplined process is not just this organic kind of thing, and one organization that does a tremendous job of listening is up well, which is an ocean conservation organisation. U p w well, daughter well, and so they work in a very network way in that they do all this listening and monitoring about the chatter that’s going on around the ocean. Conservation and when they spot an opportunity, then the activate their networks of ocean conservation organizations to then distribute content and conversations around ocean conservation. I’ll give you an example. Okay, so they have where they monitor different keywords that are related to their goals. And one of them happens to be sharks. Is there interest in shark conservation? And so imagine this visual and all of a sudden there’s a line and it spikes and that’s, you know, mentions of the word shark on social network shark thing. Yeah, you know, yeah, right. Right, exactly. Back down just right. It’s like, what is that? And so they found that a lot of people were using this hashtag shark week. Okay. You know, on the discovery channel shark week. Oh, good don’t know. Thiss guy swimming in a shark cage and sharks are following him, ok, anyway, so they didn’t know about it. You know, they they found out about what you know that’s. Why the word shark? We learned about it because the discovery channel program and there’s all these people who are interested in shark. So they analyze the the they did a content analysis of the conversations. And it broke down into three ways. So there was a small segment of with sharks. They’re terrified of sharks, people who are afraid of draw’s happening. Shark attacks, don’t bump, bump, bump. Okay, then there were people who were, yea, sharks, yeah, a shark conference conservation that was their people. But that was only a third of the other two thirds happened to be people who were just like sharks, and they say, that’s, an opportunity. We can insert the conversation about shark conservation into this conversation, general conversation happening about sharks, and so what they were able to do is then activate all there other organizations, create content around shark conservation and start to tweet about that. And they were able to actually measure that they did, in fact, increase the conversation about shark conservation, talking alternative radio, twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss. Our coaching and consultant services are guaranteed to lead toe. Right groat. For your business, call us at nine. One seven eight three, three, four, eight, six zero foreign, no obligation. Free consultation checkout on the website of ww dot covenant seven dot com are you fed up with talking points? Rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over intellect no more it’s time for action. Join me, larry. Shock a neo-sage tuesday nights nine to eleven easter for the isaac tower radio broke in the ivory tower will discuss what’s important to you society, politics, business and family. It’s provocative talk for the realist and the skeptic who want to go what’s. Really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me. Very sharp. Your neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s. Ivory tower radio. Dot com every tower is a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com you talked about breaking down the silos and empowering people throughout the organization to be engaged online, but that comes with some risks. How do we how do we balance that and manage those risks of people’s people within the organization saying things that aren’t in line with the mission? Or maybe they start to become political advocates or something which could be risky for non-profit so how do we balance? Well, you sound that sounds like a common concern of ceos. You right? You know, that’s the common fear first. Oh, my god. Scale social to everybody. Oh, my god. How we’re going to control our people, you know? Well, first there’s, this level of trust, our people, the second thing is we have a rule book known as the social media policy. And then there is a lot of training and support. And on biff it’s, a larger organizations, you might start with the people who are excited about it and that you trust tohave, you know, professional guidelines, etcetera. So the social media policy might have a thing about if you’re gonna be online representing the organization. You want to act professionally, you know, there’s always gonna be some references to the kinds of things you really can’t do on behalf the organization and be in line with the irs, like can’t there’s no partisan politics, really it’s all it’s, all manageable. It’s not definitely just want make people aware that there’s a dozen other side i mean there’s a risk. So well, let me tell you a story about let me, okay, so this is before social media. Okay, so the y m c a summer camp. Okay, all the counselors. Where y m c a t shirts right friday night. A couple of them go down to the bar twenty years ago, you know, throw down a few beers and they were complaints because, you know, what do these there were no u m c a t shirts and they’re drinking, you know? And so so they had to actually and manned the employee handbook to say, if you’re wearing a point, you know, y m c a t shirt, professional contact don’t go drinking at the bar on a friday night with your t shirt on, because that means you’re representing us. It’s no different again, you’re right. I didn’t want to suggest that. Way needed social media in orderto in order to create risks of empowering employees, i just want to get, you know, get your take on how don’t manage those risks. Yeah, so i know you have a lot of fuss about scaling, and we’re going to the next level around social media. What thoughts do you have there? Well, a lot of that is about being able, teo, empower your employees tto leverage their passion in service of the mission. Okay? And i’m gonna actually go backto up well, again, because there’s a great story. Although you have to have a bleep er on your it has a bad word. Say it, and we’ll worry about later. Okay, so there is a young woman that does this social media about part of her job. All the staff do social media up. Well, but her name is rachel, and she loves sharks. Okay? And so she had to find this tumbler community, you know about tumbler blog’s. And it had, like, five million subscribers, and it was, and they all love sharks. Okay? And was called fuck. Yeah, sharks okay. And s o but it was run by these twenty. Some. Um, things, and it was all young folks that just for crazy about sharks like and so they wanted to donate the blogged teo a non-profit and so they called her up, and and they said, yeah, we’re thinking about giving to this non-profit the discovery channel, and they said, oh, no, they’re not up non-profit because once you give itto our non-profit and so then it was brought back and the executive director, it was discussion do we have? Do we own a web property that has ah, a swear word in a part of our institutional do we swear online? You know, is that appropriate? So they decided to give, have the blah go to the employees, and they decided that the employees would buy it for the price of a pepperoni pizza. And so the block was transferred over. So and now rachel gets to spend two or three hours of her job, you know, tending to the sharks bog. So, what did you say the second time? Okay. Latto the block. Okay? Wearing? Yeah. Yeah. So? Okay, so so is that. Is it worth it to get five million people who are crazy about your mission? For the cost of a pepperoni pizza, i should say, right, right, okay, other thoughts about about s so it’s it’s not really based around empowering buy-in the employees, what about the ones who don’t really take to it? Well, i don’t know, maybe because of age or maybe because of culture do we try to bring them along? Or do we just say, you know, if it doesn’t feel right for you, then you don’t you don’t need to know is what definitely can be optional, and i think you have to think about it is a social change process within the organization, so you might start with people who are influencing others and not try to get everybody on at the same time because you’ll be faced with resistance. I’m thinking of an organization that i work at having to work with, and they were scaling it and they were they did departmental road shows where they did this, and at one meeting, i actually happen to be out, one of the senior vp said, i don’t want to be on facebook. Go on, make comments on the organization’s paige, because i don’t want the world to see. My photos of my grandson at chuck e cheese, and then we thought, ah, she doesn’t understand the privacy settings on facebook, so they did some privacy, dettori als and made her comfortable. Okay, so way could bring people along yeah, to the within their comfort level on dh through training. Yes, education help help more people come come along. Yeah, i mean, i actually did a session with the ceos of all the united way’s a california to train them to be on twitter and because it’s part of their strategy tohave all employees, you know, throughout the whole network do it. So they signed me up to do training and on the very beginning, one guy such, i’ll never get on to wit are, but this is the stupidest thing i’ve ever seen, and i’m like, well, luckily, the others didn’t feel this way, but my sort of said to him, you know what? My indicator for success this workshop will be if you get on twitter oh, you even challenged him. Yeah, okay, but you know what? And what? I had to readjust my outcome, that my metric for success was that he wasn’t going to get on twitter but he allowed his employees to do it. Okay, okay, so people can come around. Yes, alright again. Education is that buy-in we also need to be willing to fail at at this from time to time. Yes, and and use those as learning. Exactly learning opportunities. That’s, right? And that’s, you know, especially like i’m thinking about a lot of the organization’s. Here are the it’s, the people in fund-raising and there’s fund-raising benefits right events and so i asked a question, you know? Do any of you do after action reviews? You know what on dh raise their hands is what typically happens. You know way. Get the finger on that finger. But you know it’s your fault the wag a finger? Yeah, black finger. You know something doesn’t go right. It’s all your fault you know three for three tipple reactions to failure that we as individuals have first it’s your fault we blame others or it’s the agency’s fault. We say what failure? You know we deny it or else we blame ourselves for, say, it’s all my fault i’m a disease. It was all my fault. I am just terrible oh, find me on the spot i don’t deserve to live that’s pretty effusive, you know, a lot of practice is exactly exactly so so no it’s based on solve rosen swags research about psychological profiles of how we deal with making mistakes falls into one of those three typology is so we need to understand what is our perp still reaction to failure, and then once we’re aware of it within ourselves, we can understand how that how it plays out within the organization and then we need to make make the acceptance of failure part of our the way we do our work so we can get to the learning i am one of the ways is to do the failure bell. Okay, go ahead, i’ll bite. Okay, so have you ever watched olympic olympians when they’ve made a mistake or a fall like gretchen bealer, the snowboard lady rate or the gymnasts thie, olympic gin or trapeze artist stick or they fall off, right? And when they did, they do this, they raise their hands, so they raised their hands. They grin like a submissive dog and they say i failed. I’m going to move on and learn and so that’s a cathartic release, you know? I mean, i’m going to challenge you think for a moment, tony, about something that you’ve made a mistake. Mina mistake. Okay, i got it. I got it. I saw your shoulders go up and cringe. They’re really yeah. You cringe like gumby. Really? Yeah, yeah, maybe just got cold in here. Yeah, it was a cold breeze, you know, and then so it’s, just something from our childhood or upbringing. You know, i was thinking about something in business money on wisely spent. Yeah, yeah, makes us cringe. But if we’re able to do this let’s go. I felt i felt smile. So my arms are up for those listening to the podcast handup over my head, like our what sport is that field goal? Is that baseball? You know, when i fell football or baseball and then i’m gonna move on and learn what i learned from it when i met, you know, when i’m going to do differently the next time now you can’t run into a meeting late and say i fell. Beth said that was okay. Oh, and those this becomes very interesting what you said earlier about coming. From the top leaders have to be. Not not not just bought into this process, but leading the process so that people don’t fear have don’t have this fear of failure. Exactly, and that’s how it translates from the individual to the team and a lot of work. I just run the article about this for the harvard business review blawg it’s called go ahead, do a failure due a failure bell and it was actually on an analysis of non-profits that have formal ways to acknowledge and celebrate failure, and one of them is to do something group and they do a pink bow, a contest, do something dot org’s yes, i had a guest on earlier today from do something really who, uh, muneer muneer? Okay, well, may might have told you about your panjwani okay, so they dio they will bring a campaign that didn’t do well, they’ll dress up in pink boas and i’ll explain why dim or on what they learned from it. You know, global giving does the biggest loser fund-raising campaign based on the tv show what didn’t work and my favorite one is from mom’s rising, which is an activist organization. They give things a joyful funeral say that again, because they do joyful funerals. Really? That email campaign bomb? Well, time to bury it so that it died. They actually water flowers. And they given in the eulogy and that’s where they are able to reflect and go on to something that’s better outstanding. They even do a eulogy. Yes, yes. On bury the body. About two years ago, i had stephanie strawman back when she had the philanthropy beat for the new york times on she was talking about something that the world bank ran called failure, failure fair, i think or failure fest, belfast cell phone and there was fail fair. Okay, i think you’re saying about failure fail fair, right? Because i think they used in english. Bilich f a i r e you are holding on, but there’s that there was celebrating the failures they had unconference around what didn’t work exactly a nightie and there’s another group called admitting failure it’s a website so like let’s not be zombies and we’re doomed to repeat the mistakes of the past because the funders are funding something and it doesn’t work. Nobody sees that report, and people replicate those mistakes, you know? Okay, you know same. Or is it more you want to say about it? No. No. Okay, really have, like we have, like, another four and a half minutes or so. Andi want kruckel about measurement because that’s, your second book is measuring the network. Non-profit yes, we can. Can you introduce this in a couple minutes? I’m sure they data. We’re measuring. It comes right? Yeah, exactly. So the reason we brought the book is a lot of you know, after the first book, a lot of people are saying, well, okay, so now we’re we’ve changed the way we’re working, but how do we know we’re successful? And i also noticed that there were different camps about measurement most people have is either denial, fear, confusion, and they need to get to that being data informed. So i wrote this book and i actually had sixty two grantees from the packard foundation. I’m visiting scholar. There they were field testing the book with katie paine, my co authors framework. Okay, which is the seven steps of measurement. So the book takes it and puts measurement and very human easy to understand language that can help organizations go through a process. Tio measure and figure out what’s working and what’s not working with their social media and to improve it and to get better results. Okay, we can we just have time to really scratch the surface of data of this kind of measurement. What’s the easiest place to start that we could talk a little bit about in just a couple of minutes. Okay, the best. The easiest place to start is don’t try to measure the ocean if you don’t have the resources to measure the ocean, just measure one beach. Start with one simple campaign. One project, one channel. Figure out what they outcomes are for success with the one metric is for success collectibe months worth of data on that. And then actually sit down and look at it and figure out what, how you could do it better. Okay, we could we could talk a little more. We haven’t. I said, like, forty minutes ago. I’m about to give you the two minute version. We got a couple more minutes. All right. You have the luxury of time here on the morning. Okay. Three more minutes anyway. Let’s, let’s, go a little deeper. How do you how? Do you start that process? It’s going to start with? We’ll doesn’t let me ask, does it start with what were the goals of the campaign? Well, it starts with defining success, okay? You know, you know, social media is not engagement for engagements say even though engagement is really important but engagement to do something, you know, what is the outcome? Is it is it to raise money? Is it to change behavior isn’t to change legislation, is it? Teo, you know, tio improve relationships with donors, you know, is it to learn something? You know what? What is it? Why are we doing this and really home that in and once you’ve to find that what is the one metric that we can collect? That’s gonna tell us that we’ve been successful doing this, knowing in advance? Yes, yeah, we’re still in advance of the campaign. Yes, exactly symmetrical joined and social media could be about generating more conversations with the example i gave you about shark conservation, you know? And if we’re looking at you gnome or more now we’re seeing social fund-raising, you know, so if the ultimate result is more dollars raised, we know that in order to get more dollars, razor has more engagement from our engagement. We have two better relationships with our donors. We have people have to know about us. So you have to have this whole ladder of it of engagement and need. What? What the benchmark is to convert from each rung and then relating that to your what? How are you doing this? What kinds of conversation starters are you using? How are you doing your influence? A research and making it better based on that data that you’re getting right, being willing to recognize that there there are better ways is to have done it. Yes, not. We’re going to do with sam away. Okay. Anything you want to leave people with, we have just a minute left. Maybe a final thought on measurement. Yeah, i think that my final thought is that i think you know, the keys to success of being a network non-profit is to be networked, use measurement and make sense of your data. Okay. I also, like not being afraid to fail. Yeah. Yeah, sure. Making sense of yours, you know, making sense. Your data part of that is don’t be afraid. To fail. Okay, good on. Learn from it. Okay. Beth cancer. Master trainer, blogger, speaker, author network non-profit and measuring the network non-profit beth where’s your blawg it’s ah, beth catcher dot org’s just google. Beth, just go to bed and i show up number after kiss beth but if you need to go further cancerous k and tr thank you very much for being against great. Thank you so much for having me. Pleasure, it’s. Tony martignetti non-profit radio coverage of fund-raising day two thousand thirteen which has been taken down around us if i was to pan the camera now you see bare tables no more pipe and drape no more nice bunting, no more flowers, your table’s being wheeled out on carts and basically an empty room with lots of trash around that’s what’s left of the last remnants of fund-raising day two thousand thirteen. Thanks very much for being with us. My thanks to beth cantor and all the folks who helped organize our appearance at fund-raising day two thousand thirteen, we were on the exhibit floor doing interviews for the show. We go away for a couple of minutes and after we come back tony’s take to my gratitude and maria simple goodbye, google alerts. Stay with me. E-giving anything tooting, getting dink, dink, dink, dink. You’re listening to the talking alternative network duitz e-giving. E-giving good. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Hi, i’m ostomel role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun. Shine the light on all aspects of music and its limitless healing possibilities. We’re going invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. You’re listening to the talking alternative network. Lively conversation. Top trends, sound advice, that’s. Tony martignetti, yeah, that’s. Tony martignetti non-profit radio and i’m travis frazier from united way of new york city, and i’m michelle walls from the us fund for unicef duitz oh! Bonem welcome back to big non-profit ideas for the other ninety five percent. I’m sorry, i can’t send live listener love this week, even though it’s the sesquicentennial we’re pre recording this week. But of course, live love going out to all our listeners in asia, japan, china, south korea. If if if our friends from buenos aires around ola alejandro francisco, california, north carolina, new york, oregon, those are the frequent listeners texas checks in from time to time. So but live listener love to everybody who’s listening. Thank you very much for listening. And tony’s, take two is my additional thank you for being supporters of the show. This is one hundred fiftieth show we started in july two thousand ten, and i’m just grateful for your support week after week. For those of you who get the email alerts, i thank you for letting me into your inbox every thursday. Thank you for that. Um, just, uh, just grateful. Stay with us for another hundred fifty and that is not on my blogged at tony martignetti dot com it’s just coming from me. And that is tony’s. Take two for friday twelfth of july the the twenty eighth show of the year. Maria samples with us to talk about the possibility of google alerts going good bye. How are you, maria? Simple. I’m doing well, thanks. How are you today? Terrific. Thank you. We know maria she’s, the prospect finder she’s a trainer and speaker on prospect research. Her website is the prospect finder dot com and her book is panning for gold. Find your best donorsearch prospects now, she’s our doi n of dirt cheap and free you’re gonna prove that today is gonna live up to it. You can follow maria on twitter at maria simple. I see some disenchantment with google alerts is that is that part of the problem? Yes, you know, there has been some disenchantment with it. I’ve been seeing other colleagues in the prospect research profession kind of complaining about the alerts not working as well and so forth. And, you know, i had found that myself and we’ve talked about this before, right? Tony on your shows where, you know, talk about how to tweak the alerts and maybe you’ll get it more results. But now i’ve actually started seeing some articles in recent months. Ah, nothing. Has been confirmed by google that i could find on their own website that have said that a google alert might actually be dying off. It might just go away. It might not be something they offer anymore and got me quite concerned because it seems like they’re not really maintaining it because the number of people are complaining that the number of alerts they’re getting has been reduced and the number of alerts within each message has been reduced and the ones that they’re getting are not so good quality, not not like they used to be, right, exactly. So i thought, well, there must be some alternatives out there and fortunately, some of the articles that i referenced which, by the way, i can provide those article links if you like, on your social media sites telling readers, will have access to them, they gave some interesting alternatives, and i started playing around with them a little bit myself in preparation for today’s show, so i thought we could just sort of talk about what some of those alternatives are and also what you want to be setting up alerts on, right? I’m sure that we can do that so what you’re promising, i think all free, all free ideas today. Yeah, well, i’m gonna provide you with some alternatives that all have free components to it. Okay? And then if people feel like those alerts aren’t yielding enough results, they could always go with some of the sea based resource. Is that those components also offer? So e i give your listeners options? Shall we? Ok, there, our listeners, maria, our listeners please share that share the lizard shared listener love. There are listeners. Okay, so, uh, what’s the first one you wanna talk about? So one interesting when i came across that i’ve been testing for a few weeks, actually is called talk walker dot com uh, so they have free alerts that you can set up, but they have a fee based online service. But from what i have found in using it for the last couple weeks, i’ve been getting alerts from them on the same exact alerts that i had set up on my google alerts account, and the results definitely have been different. I can’t say that. Okay, he’s not supposed to be that way. But if google is not keeping up maintaining its alerts than i guess. It’s, i guess that’s the explanation. Okay, so so what is it you like about talk? Walker? Well, i like the fact that you can set those alerts for free. You can still have those alerts delivered to your email inbox. So again, it’s sort of that push technology that we’ve talked about in the past set it up once. Once you’ve got it set up the way you want it, it’ll just keep delivering those those results to your inbox. So i really like that feature very much on talk walker. Also, you can set it up to be able tio send it to you as an alert as often as you like, you can set it up, you know, once today, as it happens or once a week. So you’ve got a few options there and how often you get those alerts delivered very much like google. So i think anybody who’s familiar with google alert, they’re going to find this interface to be very similar. So the interface is is similar, but the quality of the results is much better. Your seeing a difference, obviously, yeah. I have been seeing a difference, i’ve been finding more alert that air coming through where there are mentions on blogger on dh, some other social media related sites, so i thought that was definitely kind of interesting there, you know, how those alerts air coming through and how it seems to expand upon just the number of sources that it seemed to be picking up on, for example, i haven’t alert set up on my name and there’s an author, maria sample, we’ve talked about this before, and, uh, so i was able to filter out the results where her book title was also mentioned in the search results, much like i would do for for a google alert, for example. So is the shortcoming that you see or part of the shortcoming that you see in the google lorts is that it’s not indexing in searching blog’s or yeah, this is part of a defensive services that i’ve looked into seemed to be covering more on the social mentions side, which, you know, could be really important for a non-profit to be monitoring when they’re, you know, looking to monitor their own brand or who’s talking about them on social, so i thought that was really pretty cool. Okay? And you’re not seeing those results on the google alerts. Not as extensive. No. Okay. Interesting. So you’re doing side by side comparison because you said the alert your setting on these test sites are the same as the ones you have set for google. Okay, avery, right. And the only one that i set up for the last few weeks is on the talk walker site on the others too, that i really kind of tested out in preparation for today’s show. I didn’t mora’s, you know, live looking at the search search results tonight, i did look atyour name to see where some of this came up on social one of the other sites that that we’ll talk about called mentioned dot net. Is that the only one where i definitely different is that the only one where i appeared is unmentioned or that’s? Only one where you set the alert for may? I said it i that was the one where i set up the the alert for you on dh then yeah, definitely. That was one where i set up toe look at tony martignetti and i’ve noticed something that came up on philanthropy dot com for you, and this is on mentioned dot net this’s going, we haven’t talked about yet. Why don’t we move someone? We moved to that one since ah, it’s, it’s all about me and thiss must have been the most interesting a sight in your searcher and you’re testing because that’s the way so was it mentioned dot com it’s actually mentioned dot net. Okay mentioned dot net? Yeah, and so they had a neat analytics tool is built into it. You can get emailed alerts, which i did not set up the email alerts. I just kind of monitoring what was going on on the site itself. Um, the alerts can actually be shared with a team of co workers. So, i mean, think about this in a team of non-profits i mean, a non-profit development team or ah, development committee or something like that in a smaller non-profit where you would want to make sure that people were also sort of aware of where your key donors might be mentioned or where your organization name might be mentioned. So i thought that was a pretty neat feature. Yeah, saves you having to. Get the e mails and then forward them to people, right? Exactly, exactly. But i understand you weren’t you weren’t getting using yours? Yes, i did come across some mention of the tweet you had sent out about listening toe episode one forty nine i saw you mentioned on ah blawg for n green non-profit dot com i saw your mention on philanthropy dot com where else could i see? Do you do you know a person named david? Dear inger no, i don’t attorney no, no. Well, yeah, he was talking about me and i appreciate it. That’s fine. I’m happy to have people talking about me. Who? I don’t know that they’re the ones who’ll say the best things they don’t they don’t know me that well. Um okay, so so this actually goes into tweets too. But but now i send tweets under my name. Many a day like i don’t know it doesn today or something, would it? Would it not be finding those for some reason? Or is it only people talking about me? Not me, not not my own content. Maybe that’s it right? So it was i just did it on your name. I didn’t do it on your twitter handle, i did it on tony space martignetti is what i’m having a track on mentioned dot net on dso it tell it told me that, for example, seven hours ago is when you tweeted out that tweet about listen toe episode one forty nine you know, etcetera, so it’ll it’ll tell you how long ago this mentioned was also mentioned online are xero so, you know, i just thought it was definitely something that could be interesting for organizations you know, where this got me to really thinking it could be fascinating would be an article that i read, i don’t know if you you picked up on that in the june issue of the chronicle of philanthropy, and that particular issue talked a lot about raising money online and one of the things that kind of to the forefront. For me, the ability to use these alerts was the organization, the environmental defense fund. I don’t know if they’re listener of your show, but it turns out that the article mentions that they’ve trained their data specialists to scour the internet to find out who is advocating on behalf of the organization online. And then they conduct research to find out what would swayed the activists to make a first time gift and then give again okay, so you know, that got me to thinking, well, this is just sort of a way to find out who’s talking about you, perhaps start connecting with them online, bringing it to the attention of your front line fundraiser that you’re being talked about by this particular person, and this could be a real advocate. This could be somebody you should get to know. Yeah, for sure using i mean, that’s the value of the prospect research, right? I mean, they’re they’re feeding their feeding the pipeline with potential prospects with right suspects, become prospects or suspects could could become prospects. Okay, absolutely. Now, do you see differences between mention and talk? Walker? Yeah, definitely the interfaces is a lot different and, you know, i think that people just take a look at it and see where they’re you know, most comfortable they do have a zay said they also provide that emailed alerts and analytics tool, and this company actually does provide certain levels of service so that you can have plans, they range from six, ninety nine a month to sixty five dollars a month. And so again, there, if you’re finding that you really like this service, but you’d liketo have many more search results than what you’re getting or you want to track a lot more alert than you, you know, maybe you’ve got a twenty donorsearch teams you want to track or something like that, then you know, you you might have to go into some of the sea bass services. Okay. Okay. So there’s limits on the number of alerts for the for the flames. Fundez limit the alert. Okay. Okay. We have about a minute before we go away for a couple minutes. Another site you want to talk about besides talk walker and mention yes, there’s another one called social mentioned dot com and, uh, they have set up that is a gun similar to setting up your google alerts in terms of being able to set up in advance search, like the filtering service. And before we go to break just a teaser, i’ll just say to your listeners, come back because you want to know what we’re talking about here when we talk about a passion score for, uh, for social mentions. Okay, look at maria, give it doing little outro to the break that’s. So that’s, so skilled, passion score sounds, sounds pretty cool. We have passion in the studio every every week, i believe, okay, we’re going to take that break that maria just brought us into, and when we come back, she and i’ll keep talking about the alternatives to google or it’s, just in case they go away, and to me, it sounds like even if google lorts doesn’t go away, she’s got alternatives. That seemed better, so stay with us. You’re listening to the talking alternative network. Dahna are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Altum have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s, monte, m o nt y monty taylor. Dot com. Talking alternative radio twenty four hours a day. Welcome back to the low qui loki sesquicentennial, loki, sesquicentennial show maria, why don’t you tell us what the what the passion score is at social mentioned dot com so the passions score as they define it. They say it’s, a measure of the likelihood that individuals talking about your brand will do so repeatedly. For example, if you have a small group of very passionate advocates to talk about your product or brand all the time, you will have a hyre passions score. So imagine in a situation where you’ve got people who are who are just really, always tweeting about your organization. Uh, i mean, these are people that are right there at their they’re advocating their retweeting your stuff, etcetera, this’s something that you want to be aware of is and this is free. We could get our passion score for free from social mention dot com. Yes, you can. Yes, you can. Okay. Absolutely. So, for example, i had gone in and just on a search and put in my name in quotes like i would on an advanced search of for google because i wanted to search for maria semple is a phrase, and then i wanted to knock out any of the search results where that other author was mentioned, so i knew what keywords to put in there to knock out the results, and i came up with a very interesting set of searches search results, i should say that included photos that were taken of me speaking by others and posted on flicker ah, video that i had created and placed on youtube. Um, what else did i come across other videos where i appeared like a non-profit times interview, so i just kind of left it open for all dates, but you could also if you find the search results are you are too high, you can also filter it down and say, well, i’m also only interested in seeing, say up to the last thirty days worth of results as to where your your mentioned excellent so you want to share your passion score? Actually, it said it was fifty percent when i did that search in that way, so i thought that wasn’t too bad. Ok, i’m going, i’m going to try this one. I like this one on dh if my passion score is higher than fifty, then i’ll reveal it. And if it’s not, then we’ll just forget about it. Yeah, they talk well, let me set up an alert and fortunately, um, right now they’re alert service is disabled so you can go to the website without having toe log in and create an actual account or anything, and you can you can go ahead and do a search on social mention dot com and see what the search results are and trying to filter them down. But in terms of then linking that particular search up to be constantly sent to you through email, we talked about before their alert services currently disabled. So i hopefully i mean it says it’s coming up in the next week or so, maybe they’re just revamping it, making it bigger and better. I’m not sure, but that was that was a little disappointing to see. I couldn’t actually test the alert feature. Tio it’s good, you know, for listeners to understand we’re recording on tuesday the ninth so by the time you listen, maybe we’ll be back up. But it sounds pretty cool, but can we get the passion score without the alert feature being up? Yeah, yeah. So i just went to social mention dot com i put in the search that i was looking for, and it came up with a passion score. And then they come up with something also called a sentiment score. Oh, and they say that that’s the ratio of mentions that are generally positive to those that are generally negative. And i have no idea how they define positive versus negative. But ah, this was out of the search. The thirteen let’s see out of the twenty six mentions, they gave me a sentiment score of thirteen xero meaning that i guess it was mostly a positive, i hope that’s what the issue is not okay, i hope it’s positive to negative not negative to positive for your for your benefit. We’ll tell you what. Why don’t you just do a little have a little fun? We only have a few more minutes and i still won’t talk about what you should be monitoring. Why don’t you put my name in quotes in social mention dot com let’s see what we come up with, like passionate zoho are put it in it’s tony martignetti passion version and see what we come. Up with versus the other one sentiment and okay, but let’s move let’s, you and i will get to that before we get seven percent passion score. Tony, i killed you. It’s around it’s? Not even close it’s not even close. It started in close. It’s a route cream your clothes wear matter-ness metrics. We don’t get too excited about this. Tony martignetti a seven percent passion scores your sentiment score came up as three, two, zero, three. All right, let’s not talk about that sentiment score clearly is not acting. I’m looking at things in here from fund-raising day in new york. Somebody’s gotta blogged on youtube videos about you. Well, clearly the sentiment score that’s inaccurate. So we dismissed that that that that function, that function is not working clearly. So don’t pay any attention to what you get for the sentiment score the passion scores very accurate. But you know, these vanity mary-jo vanity that you believe that these air vanity metrics we don’t pay that much attention. I killed you, but we’re not paying that much attention. Really, teo, vanity metrics smear. But they’re not really that important. Let’s talk about what? What we should be. Monitoring? Because only have a couple minutes left. What should we what should non-profits be paying attention to and setting in these different, uh, adi’s different sites. Okay. So the name of your organization again here that will help point you toward people who are advocates on your behalf. You should be setting up alerts on your top donors. Think about reasons tohave to send out and reach out and have a touchpoint with your donors that don’t involve asking them for money. So this might alert you to wear. Your donors are mentioned in the press. It might alert you, teo, on somebody having ah, major appointment or advancement or appointment to a board of directors somewhere. So your top donors, the companies were your donor’s work. So again here, if that’s important for you to also maintain a relationship with the company because it’s a large corporation or if it’s one of your donors, private companies that’s almost more important, i think because whatever is happening in that donors world related to his his or her private company, you’d want to know about those those major, you know, advancements in the press, for example. So again here, it’s an opportunity for you to perhaps pick up the phone, send out an email, sent out a card somethingto have some sort of a touchpoint thatyou noticed, right? Andi could add foundations to that too, for the same purpose, right? We like. We like to keep in touch with foundations just like they’re people because they’re they’re staffed by people so foundations that are funding you, you might find a reason to write to them and you’re not, uh you’re not sending ah request for, you know, a grant grant proposal. Exactly. Okay, we pretty much have to leave it there. Maria. Excellent advice, as always. Thank you very much. You will find maria at the prospect finder dot com and also on twitter at maria simple. Thanks, maria. Thanks so much. Next week i’ll have another fund-raising day interview for you. I don’t know which one quite yet. My voice just cracked. They’re a little bit for you and amy sample word comes back she’s, our social media contributor and the ceo of non-profit technology network and ten have you liked our facebook page? It’s another vanity metric. I know, but if you can, if you can make your way over there. Love to have your like this is the last time i’ll ask for a couple of weeks at least, insert sponsor message over nine thousand leaders, fundraisers and board members of small and midsize charities. Listen each week, if you’d like to talk about sponsorship for the show, you can reach me through the blogged. Our creative producer is claire meyerhoff. Sam liebowitz is our line producer, shows social media is by regina walton of organic social media, and the remote producer of tony martignetti non-profit radio is john federico of the new rules he’s, the one who enabled me to get all that audio and video from fund-raising day. I hope you’ll be with me next friday. That’ll be the nineteenth. I’ll be back in the studio. We’ll be at talking alternative broadcasting at talking alternative dot com. E-giving didn’t think shooting. Good ending to do. You’re listening to the talking alternative network. Get in. Cubine are you a female entrepreneur? Ready to break through? Join us at sixty body sassy sol, where women are empowered to ask one received what they truly want in love, life and business. Tune in thursday, said noon eastern time to learn timpson juicy secrets from inspiring women and men who, there to define their success, get inspired, stay motivated and defying your version of giant success with sexy body sake. Soul. Every thursday ad, men in new york times on talking alternative dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. Hyre this is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment, be more effective be happier and make more money. Improving communications. That’s. The answer. Talking.

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147: Get Out And Communicate Positively & SECrets – Tony Martignetti Nonprofit Radio

Posted on June 21, 2013 by Nonprofit Radio

Tony’s guests this week:

Sharyn Abbott, author of “Mixing It Up! The Entrepreneur’s New Testament.”

Maria Semple, The Prospect Finder, consultant in prospect research and author of “Panning for Gold: Find Your Best Donor Prospects Now!”

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, it feels good to be back in the studio. It’s been a couple of weeks. It is good to be back. Um oh, i should day o is what i mean to say i hope you were with me last week. I’d suffer a sebaceous cyst if i heard that you had missed successful software selection strategy don fornes, ceo of software advice, let us through the software selection process for non-profits also storify and cora, i announced that our social media contributor, amy sample ward, got a promotion to ceo at non-profit technology network, and then we talked about the value of storify and cora to lesser known social networks for your non-profit this week, this week was supposed to be adam grant, author of give and take, but adam had to cancel, which is a postponement? Well, it was all certainly reschedule with him, but there isn’t adam grant this week. This is what happens when you chase the celebrities, and sometimes they’re they’re busy this week. I have some pre recorded segments get out. And positively communicate. Sharon abbott is the author of mixing it up, the entrepreneurs, new testament and her strategies applied a small and midsize non-profits, too. I interviewed her at the next-gen charity conference in two thousand eleven talking about networking your non-profit and recruiting and hiring motivated people and positive communications, you’ll see sharon read my face to tell what kind of communicator i am and secrets maria simple, our regular prospect research contributor and the author of panning for gold, find your best donorsearch prospects now she shares gold panning for ah, she shares panning for research gold, using s e c corporate filings and those air to interviews from september of two thousand twelve trying to accommodate the last minute sort of cancellation that we had right now. We take a break, and when we come back, it’ll be get out and positively communicate. Stay with me. Welcome to tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven we are at the tribeca performing arts center in downtown manhattan. With me now is sharon abbott. Sharon is the author of mixing it up the entrepreneurs new testament talk about some of her entrepreneurial success, ideas and how those probably very well translate to your work in non-profits oh, and maybe some of her positive communication techniques also sharon abbott, welcome to the show. Thank you, tony it’s a pleasure. Pleasure to have you let’s talk a little about some of your entrepreneurial success ideas with the with our audience of small and midsize charity leaders in mind. What what’s the first thing you’d like to share. Well, what i truly believe is the better connected and non-profit is better that they will do. I taught entrepreneur skills for over twenty years to small businesses, and i would bring in and non-profit to every group that i had, and at one time i had twenty two treyz with twenty two twenty report people in every group to teach people how to be philanthropic, to teach him to get back to their community. And what i found is the skills of the needed were the same as the knob durney so i talked on how to get out in the community, how to get volunteers to work with them, how to engage other people so that they didn’t have to do all the work and how they brought in a board of directors was more proact zaptitude rather dahna board of directors by name, so that made a huge difference to the non-profits as well as one of the thing that’s really hard, especially when everyone perceives economic times being as bad as they are is that people are tired of all these organisations putting out their home just expecting a check, and so they need to get something back. And so i created all these different programs there fund-raising activities that are fun that people want to participate in that make it much easier for a non-profit to get their budget back-up where it needs to be to be self sustaining, and they don’t have to work this hard, so they couldn’t have ah lot of them do got tournaments, or they might do silent auctions. They might do a single stands. I did a big band dance for easter seals one year i did it was a costume party. We kind of did it like old victorian kind of party, where everybody came in as a character in the victorian era, very themed events, right? And that way, people, they really feel like they’re participating more in the non-profit rather than just here’s a check, you know, i’m done well, let’s, go into some detail about let’s. Start with you mentioned getting into the community. What ideas do you have specifically that non-profits khun khun execute? Well, i know in california that almost every non-profit thinks that they just need to join a chamber and then once they join the chamber there dahna there activity that they have in the chamber is actually the important part, not just joining the chamber. What would you like to see them doing? They need to be on various committees like if they were to volunteer for ambassadors. The ambassadors have to go out to every business, right? Shake hands, what you’re doing and people used to ask me, oh, you work for the chamber is you know, i’m just out here helping the chambers get better known what they need to have happen in the community, and then that brought me more business. So i thought, well, if it works for me, it’ll work for anybody and it does so if non-profit goes out and they just find out from all of from businesses what business? Needs and then takes them back to the chamber. It’s their face, they’re non-profit so that great way of becoming very active in their trainers have fund-raising valens, claire non-profits could actually be featured so they could be part of the but how about beyond joining the chamber and being active in that way as an ambassador? What other advice about getting out into the community? You know, all of the leads groups that are out there. I used to run my let’s say it’s, a business development kind of organization where people get together on a weekly basis, which most of them do, and they have coffee and everybody talks about their business years, and they said, this is what i’m looking for. This is what i have to offer, so there are business leads group, and you can find them listed in the business section of every paper there’s, a website called am city dot com that list all of the business events that that are all around the country. Ok, everything we’re going where you just search for new york and you’ll find sample is going to san francisco on business, i think it’s probably the times. Here, but in santa’s a journal. So you know, it’s one of those so am city dot com and you can see every event that’s going on every week. So if you go out to events and let’s say you meet twenty people this week, one out of twenty will either be somebody that will be on the board active in the community, help promote non-profit organized fundraiser somebody in that twenty people is going to be involved with that non-profit interesting, you really want to see non-profits getting out into the business community first. First things we’ve talked about so far been making those business connections not staying within your within the non-profit committee exactly because we have the money. Why stay in a community where everybody knows you when you go out into a community where no one knows who you are and they’re the ones who have great let’s share one more idea getting that non-profit out most non-profits don’t realize that they could do a speaking circuit rotary lions quanah is all of those kinds of social organisations, and those organizations do kind of quirky things like if you talk out of turn your find a dollar you promote your business and return to find five dollars? Well, that money is allocated to helping non-profit so if every non-profit were to go out to one of those once a week and literally their morning, noon and night, you goto seventy eight weeks and not run out of him in a year. And so you go out to these organizations. You said this is my cause this is what i’m doing. I need you. This is why here’s, the result of what happens when we get out, they literally right champ on the spot. And i know there are a lot of these groups just in the new york area you mentioned a bunch of different sessional association, but rotary isn’t there a rotary in every county? So i’m probably in one block their city there. Well, i know that at least one in every county. So this’s a big area, right? There are a lot of opportunity. Plus you mentioned all the other membership organisations lion lion’s, alanis, optimus professional business women e women network really? When you look in the paper you think when i had a travel agency in nineteen ninety one justus the gulf war was starting. I went out morning, noon and night six days a week, and i built a travel agency from thirty thousand a month, two, three hundred and seventy five thousand a month in three and a half years by doing just so it was all handshaking and getting to know people and making sure that people knew who i was, even though no one was traveling with tom, so i hid it at the worst time but managed to build my business in a way that nobody else had ever thought they didn’t spend a dime on advertising. You just had transit costs to all the meetings, and i’m joking, you know, being sarcastic, but the point is very low cost, exact neo-sage it should be fun for for executive director seo’s mean, they should be enjoying being out in the community in the business community, talking about their work. That’s the biggest issue is people have fun when they’re doing something that they’re connecting with people, and when these organizations see how much fun that you’re having, they want to be more part of it. So when when people are making oh, would you write me? A check or we, you know, we’re short on the budget. Could you help us out? It’s really kind of gloomy, and people don’t like being part of that. So you make it fun in it. Obtaining talking alternative radio twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss. Our culture and consultant services are guaranteed to lead toe. Right, groat. For your business, call us at nine. One seven eight three, three, four, eight, six zero foreign, no obligation. Free consultation. Checkout on the website of ww dot covenant seven dot com are you fed up with talking points? Rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over in tow. No more it’s time for action. Join me, larry. Shock a neo-sage tuesday nights nine to eleven easter for the isaac tower radio in the ivory tower will discuss what’s important to you. Society, politics, business it’s provocative talk for the realist and the skeptic who want to know what’s. Really going on? What does it mean? What can be done about so gain special access to the ivory tower. Listen to me, larry sharp. You neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s. Ivory tower radio dot com everytime was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter, geever. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Dahna yeah, i’m gonna guess you have advice about hiring, so bringing people to your organization and this stops the top, but he actually even applies to the board hiring, hiring the top. But what advice do you have about bringing people in and making sure you get people who are going to be passionate goingto love the mission and the innovative thinkers? How do we know we hyre these kinds of people? You know, i think one of the hardest things for non-profit is inviting people into their board of directors who actually have the connections, and that will make a difference for the organization. So there’s, a lot of people who are semi retired retired and they volunteer for non-profits but technically they don’t have the contacts, and they don’t have the ability to go out in the community and start helping promote other people. So if a non-profit were to look at what your database like, do you have social media contacts on what experience have you had with non-profits before? What were the results treated? Just like a job interview, so don’t take anyone on your board unless they really are bringing something to the table that’s a huge issue, there’s a lot of non-profits who just think, oh, so grateful you’ve even pasta or sometimes it’s way desperately need a lawyer or an accountant, so we’ll just take the first one that way get introduced to and we end up with just somebody who’s just brings that skill, but nothing mohr related to your to your important charitable work. And they might think that they save, you know, ten thousand a year on legal cost, but they lose one hundred thousand year by not having the right person connected with the non-profits so that’s really important that they look at, you know, what is the cost effectiveness of what a person is bringing to their nonprofit organization, right? So that’s excellent for board recruitment. How about about hiring employees within the organization? Would you like to see ceos and executive director? I have been speaking where people are unemployed for over twenty years, and i am surprised because i have a little blank card and i have them right on their what would i like to do most of anything now that i don’t have a job? And i would say twenty percent say that they want to work with the non-profit any fashion? Some even say that worked for freeze just so that they can beat heart of that community and giving back when a non-profit is looking for an executive director, that person better be a network. They better be the horn shaker they need to be up to date on technology, open minded. I’m trying different fund-raising concept instead of the same old, same old thing, because what work five years ago does not even come close to working today? And so they have to always be on top of what the technology is. We heard this morning how text messaging is so important because the thirty year olds are now not opening email and even, you know, ten percent or everybody in the world only opens was that was that aria finger was talking about texting to e j just had her as a guest before you came on, and i was talking about actually fifteen and sixteen year olds motivating them, and she said, you know, get them where they are text, right? Saving forty, two hundred messages a month for sixteen year old girls or something, right? Exactly. So you know that’s what keeping up with technology will do for someone is always looking at what else can they do? Most non-profits don’t have a log that’s a big mistake, because that, who in the non-profit you like to see doing that block duitz in the name of the executive director should be in the name of the executive director because that builds the relationship with the person who has the most visibility in the community and the most visibility and on able to make decisions for the non-profit because a lot of times you could have someone else write it in the office, but it should be in the name of the director let’s talk a little more about hiring now we’ve talked about the board, what on what the board should be looking for in the executive director. What should the executive director be doing to make sure that he or she is hiring the right people that are going to be supporting? Well, i think the skill set is going to depend on how much the non-profit is doing in the community. So if if it’s just administrative work that’s one thing that’s easy too, but the biggest give back in a non-profit is the person who has that innovative ability to figure out how they can use technology, how they khun reach out into the community, draw more people in durney there’s there’s so many different things, like most people don’t realize that you can actually go to a restaurant and say, i haven’t event coming up in thirty days, and almost every restaurant will say because you’re non-profit i’ll donate a lot right in the way i would do is i would package twelve lunches and have it lunch for a year and auction it off, you know, and just simple little things like that if you have people who are willing to go out, do things like that. Hey back-up that employee ends up paying for their own sour, and when we’re in the hiring process, how do we make sure we’re getting somebody like that in our the questions i think would be, how do you feel about being out in the business community? Are you comfortable picking up the phone and talking to people you don’t know? You know, what would you do in a situation where we need to create a new event? What would you what would you suggest? How would we go about creating an event and see how people are creative there’s also facial recognition and i teach a course it’s called about face, and it actually helps means clever figure out what your face tells me about how to communicate with you, but also how well you communicate with other people. So someone who has a larger bottom live is a good listener, right? It’s great, if you need to listen, but if they’re the person who has to be out in the community speaking, you want them to have a larger offgrid all right, we’re going to talk more about this very, very short that just want to remind listeners that i’m with sharon abbott at the next-gen charity conference two thousand eleven in new york city. Her latest book is mixed. Is this the latest mixing it up? This’s just been revised by have eight books. Okay, we’re giving credit to this one because it’s related to our topic it’s mixing it up, the entrepreneurs new testament, and you’ll find sharon abbott at sharon abbott dot com but you need to know that she spells her name, s h a r y and and two b’s and two teas in sabat and then dot com. So i should just sell the whole thing out instead of pieces. Sharon and then a and then at the end, there’s two teas and then after the others to be hyre how do we know you have a bunch of sharon abbott, dot com someone who’s. A good listener has a larger lower lip. How does that why is that true? Well, back in aristotle’s time in the fourteenth century, he began this whole study. It’s called physiognomy and judge jones in nineteen thirty five. Jones in chicago started looking at people who were presented to him in his courtroom. And he kept the law and he would have guilty. Not guilty, not guilty. And according to the jury’s findings, he was ninety percent accurate based on looking at someone’s face. So i took that information either. Wait a minute. What if we could use this for communication styling? So if i look at you, i know that you like it. When people get to the point. You want people that you’re looking at me now? They should just e i like it when people get to the point based on what makes you draw that concern your nose. But how does a physical feature convey personality? There’s a science to it? This is actually the society of reading your face, so i know that i’m going to get to the point. I’m not going to talk to take long way around, so i’m going, i’m going to actually say that she’s, right? But i think i’m a patient listener also. Well, your lip is larger on the bottom, then the top. So you’re a really good listener almost twice is good at listening as you are speaking and you know you’re good at speed, so the difference is all ego now blushing to what it was blushing cheeks metoo means you could still feel there must be some downsides. Where show me something, tell me about something that i’m shortcoming well, let’s say i needed to explain a project to you. The squareness of the bottom of your chin tells me i have to get to the point, which means i can’t tell you all about the details, but also my nose conveyed that to you to ration. But there’s there’s this point where you’re going, i don’t want to know how you’re going to build it. I just want to know when it’s going to be built, and so people who have a need to explain every detail will get very frustrated because you’re looking at and go, you know, i’ve got things to do. You just tell me what i need to do, and we’re done. This is embarrassing because she’s sizing happens there’s a pretty accurate this is not like fortune telling e-giving this’s, she’s anything? Is there anything else? Oh, absolutely. All right, one more. Go ahead. I’m getting paid now. I don’t want this is actually quite insightful. Portion right above your eyebrows is okay now for radio listeners. She’s putting her finger in between my eyebrows right in between her, i’m i mean, we’re not there’s no contact. She says that there’s no physical contact at all. It’s. Unbelievable. So this tells me that you like information in order. So you want to give me this first, then this then that in order. But i pluck my eyebrows. So if i had one brow straight across with the unibrow, not in style. No, this is the logic. This is, like minus flat right here. She’s again, she’s talking about the space between her eyebrows and the forehead. Right? So i have a logical personality. You have a logical personality. So you really want things in order? First, there’s a lot of people who you’ll see it’s just totally slanted back. Those people who they understand process and then they immediately know how it applies to them. Long term physiognomy is the physiognomy. Okay, that’s, the practice and google physiognomy and sharon abbott as well. We’re gonna go off this now, but that was that was that was pretty much on point. Yeah, i didn’t disagree with anything. You just told me about myself. I learned something. Dahna okay, let’s, talk a little about your you’re positive communication techniques since we’re talking about the way people like to communicate and your judging this by there by there face, right. What are some of the positive communication techniques that people should be using? Well, i think it’s really difficult for a lot of people to stay positive in what i believe is a perceived economy. Now, i cannot argue with the numbers, you know? We do have the highest unemployment rate of this time. There are fewer people donating to non-profits, you know, you kind of get point. So how do we actually project a positive attitude when we know that this is on everyone’s mind? So my attitude is no one came along, scraped up all the money and locked it up, and they’re not magically waiting to the day that everybody says, okay, take the money out now. So where is the money? It’s just moved, so when we’re communicating with people and we start thinking about all right, so what do i have to do to be that person that somebody wants to give, what they have allocated their ten percent toe a non-profit communicating in a positive manner instead of we need money, we need thio raise his phones, it would be when people are involved with our non-profit jesus, this is what we’re giving back to you, and the long term benefit for you is so it’s turning something around, you’re saying the same thing, but in a positive manner and making the person that you’re talking with more comfortable with the idea of being involved so the simple technique, but it’s phrasing. How you actually phrase what you’re talking about and allowing the other person. So this is where this comes into play. If you’re talking to somebody who has a larger upper lip, you make sure that they have more than enough time to talk. Kayman, let’s, let’s, give an example of fund-raising something positively that that in a positive way, we do that, that someone that i wouldn’t be well, take a negative and make it sort of a positive so people can understand making this positive communication. Give me a name. It’s, i’m cold rooms cold. I’m too cold in this room instead of saying i’m too cold and that’s an easy fix. Starting studies let’s, let’s put on a sweater. You don’t put on the jacket, you know, let’s, move a little bit. Start getting your blood moving a little bit so that you can actually be warmer. Come on. But let’s say challenging one would be i called all these people and no one is calling me back. Okay? Right. And that happens a lot. You know, when when i am actually very business oriented, which i think makes a big difference. A lot of people get into non-profit and they think it is not for-profit and non-profits have to be profit minded. So they have to know that they’re making more money than what it costs him to run the organization. So i do things like i make twenty dials. I know that ten people answered the phone. I know that if i leave five voicemail messages on ly one person’s going to call me back, is it worth my while to return those calls and call somebody who doesn’t call me back? So do i look at the possibility that that person is out of town busy, you know, family things going on and then call them again anyway. So my rule of thumb is you take a situation where somebody nobody’s calling me back, i don’t know what to do, and then they get into that funk. So how do you turn it around? So what i found is that for every organization there is a time a day, a day of the week that has the best return, so i call on monday morning at nine o’clock i’m not likely to get the right people that answer the phone because they’re setting up their week. They’ve got their sales meetings, whatever is going so i know that if i call at eleven thirty, people are kind of wrapping up their morning and they’re getting ready for lunch if i call it one thirty they’ve just gotten back for lunch. They might be late back for much. So there’s these windows of time ten to eleven one, two, three and i know that monday’s not the best day in friday’s, not the best day. So if i make my calls tuesday, wednesday and thursday, then i’m gonna have a much better ratio if i can improve my ratios even ten percent, then i improve my bottom line. So why not treat a business like a non-profit as a true business, actually track what we’re doing having results so that we know that if this isn’t working, we have to sure and start doing something. Most people keep doing the same thing over and over again, and it drives them crazy, right? The definition of insanity, but they don’t never realise all need to do a shift what it is that they’re doing so that they end up having better results. We have to stop there. Sharon abbott, one of her eight books is mixing it up. The entrepreneurs new testament one thank you very much for being a guest. Sharon. Oh, you’re welcome. Thank you, tony. Thank you. Even with my big lower lip. Tony martignetti non-profit radio coverage of the nextgencharity conference two thousand eleven. Thank you very much for joining us. Still able to speak with my fat lip? That was that was a lot of fun with sharon right now we take a break and when we come back tony’s take to get a little tony’s. Take two for you and some live listener love, and then maria simple with secrets. Stay with me. You don’t think that shooting getting ding, ding, ding ding. You’re listening to the talking alternative network e-giving. Thank you, cubine are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications? Then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way look forward to serving you! Hi, i’m ostomel role and i’m sloan wainwright, where the host of the new thursday morning show the music power hour eleven a m we’re gonna have fun shine the light on all aspects of music and its limitless healing possibilities. We’re going invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a m on talking alternative dot com you’re listening to the talking alternative network. Oppcoll lively conversation. Top trends and sound advice. That’s. Tony martignetti non-profit radio. And i’m janna agger’s, senior vice president, products and marketing from blackbaud cubine. I got live listener love guangzhou, china ni how many listeners in seoul, south korea many there are many of you are you all together? Maybe you’re all together in a coffee shop in seoul? Do you know each other? I wonder but there are many of you there and of course i wish you an io haserot lots of lots more live listener love coming up so hang in, including domestic live listeners alright, i’ll tease a little bit brooklyn, new york live love to you live listen her love to you thank you andme or domestic live listener love coming! Tony steak two two weeks ago, i was at fund-raising day new york conference at the marriott marquis i was with remote producer john federico. We were on the exhibit floor, and i learned from fifteen guests it’s and doing nine interviews, including beth cantor, sarah durum, whose ceo of big duck and professor doug white from columbia university who’s been a guest before it’s. Great fun being on the exhibit floor, lots of people coming by saying hello, i know you. I follow you on twitter love the podcast it was really very gratifying. Thank you very much to everybody who came by listeners and new listeners as well, welcome and also want to make you aware that aria finger, who is ceo of do something dot or ge, has been a guest on the show and there in fact, there’s video of her conversation with me on engaging millennials on the youtube channel, which israel tony martignetti she’s still ceo at do something but she’s been appointed in addition, president of too much information or t m i, which is an agency of do something, and they’re going to lend to non-profits and other marketers do somethings, expertise and research in mobilizing eighteen to twenty five year olds in social change. That is pretty exciting, that’s it’s obviously a growing market, and they’re a lot of non-profits, i think frustrated trying to engage the eighteen to twenty five year olds so you might reach out to t m i or too much information and aria and her team will help you there. There’s more about both of those on my blog’s at tony martignetti dot com and that is tony’s take two for friday twenty first of june twenty fifth show of the year we’re roughly within a week of being halfway through the year. Um, right now i have for you another previous interview, this one with maria simple talking about sec corporate filings and everything you confined in those maria simple is with me. Now you know her she’s, the prospect finder she’s a trainer and speaker on prospect research. Her website is the prospect finder dot com, and her book is panning for gold. Find your best donorsearch now you can follow her on twitter at maria simple. Maria simple welcome hey, tony, how are you today? I’m doing great. Thank you. We’re talking about secrets. What is the this securities and exchange commission data? Well, there’s a lot of very interesting data that we can look at as non-profits to try and find some potential new donors for us as well as maybe some people who are current donors that we just didn’t realize are connected to public companies as corporate insiders. So let’s talk about corporate insiders. I want to make sure that everybody really understands what that is. We hear so much, i guess, in the news about insider trading and it’s always, you know, portrayed in a negative light. And that means that people who are corporate insiders have done something illegal with information they have as as insiders. But basically, if urine inside earthy see defines you as falling into one of three categories, you’re either one of the top officers of the company. Uh, usually there’s. About five, six, seven people around that number listed. You are one of the board of directors of that public company. Or you just happen to be a person or an entity that holds ten percent or more of the outstanding stock of that company. So if you fall into one of those three categories, you must report all of your trading activity in that company to the securities and exchange commission. And all of that data is public knowledge. Okay, so insiders have to file with the company’s about there their holdings within the companies that they’re insiders for that’s, right? And then also, public companies also file with the sec. They must right. Right? Right. So, i mean, you know, the information can be found if you happen to know that a particular process effect is connected to a public company as a corporate insider, maybe they sit on the corporate board of that particular company you can actually go to that company’s website. And typically the tab that you would be looking for in a company’s website is called investor relations. Ok, for the companies themselves do have the data. All right, on course. We can also get it from the sec. But before we go further let’s keep it let’s. Keep each other out of jargon jail. Let’s. Make sure everybody understands what is a public company. So a public company is a company that is has issued stock and its trading on the market. I guess the most famous one that we saw go from a a private to a public company recently with facebook. Right? So, prior to that all of the information was private. Uh, no, no information had to be released to the public about salary information att saturday. Other compensation data. But now that they’re a public company and the public now owns shares of that company owns part of the company, they have to be able to report all the all the goings on all the various filings about, you know not only what the corporate insiders were doing, but obviously. All the data related to other financial information for the company it’s the difference between privately held on dh public that’s. Right? Ok, so what kind of data can we find about about what we’re interested in the people, the insiders, what kind of people? What kind of info can we find? Well, the interesting information you confined if somebody is a top officer at the company, you confined there, there salary and other compensation data, and they actually have charts of that data going back over a three year period so you can actually see whether they’ve had what their big salary wass what commit other compensation that they might have maybe bonuses, etcetera? Um, really key? I think teo looking at this data is stock ownership because very often a non-profit um, especially if they are in, say, in a capital campaign or an endowment campaign mode where they’re really looking for major gift trying to get a gift of appreciated stock, a supposed to getting a gift of outright cash from a particular donor could be very beneficial. So, you know, just understanding whether or not you have people in your own fund-raising database, whether or not they may be one of these corporate insiders who can give you stock that would be fabulous to know, and, you know, the screening companies can help identify that for you if you’re not able to self identify who those corporate insiders are in your database, okay? And there could be other there’s other stuff that’s disclosed as well, like all their their fringe benefits and things, right, which can include insurance policies, that’s, right, all their employment agreement. You know, you’ve heard of people who have these golden parachutes, right if they’re released from a company, so all of that is actually outlined in these particular employment agreement eyes that maria, i’m sorry is the agreements themselves or public? So, yeah, they they actually will say, you know, if this person is terminated, thiss personnel will be subject to earning x number of dollars, maybe even shares of stock upon their termination, but i’m just curious, can you actually see the language of their employment contract? Or do you think i don’t see the language of the employment contract but within the proxy statements which is filing statement that this information is contained within that’s where you would find really? That the juicy, the meat of it all that if that is of importance to you, if you have somebody who is, perhaps, you know, a corporate insider and maybe, you know, has just been let go or will be let go. You can actually find that information just like lurking. I would if i could see people’s employment contracts. But now all right, just some juicy details. Yeah, exactly. Details. No other juicy details that i like pulling out of this is also bios of the thie entire board of directors of ah, of a public company. So it’ll give somebody’s age. So right? Yeah. I mean, you know, you do plan giving tony, so understanding whether or not somebody is maybe perhaps even a prime planned e-giving prospect based upon their age that’s disclosed in this a statement, you have a bio that would contain where they’re currently employed other corporate boards that they sit on so very often i’ll read about bio yeah, within a corporate proxy. And then i’ll realize, oh, i didn’t realize this person also sat on another board of directors. Yes. So their insider over there too. Right? So then that makes me, you know, have to you know, then i know just from that key piece of information here’s, another area i need to explore as i’m doing my prospect research that they may actually own, you know, significant shares in this other companies well, right? And just to remind people that a way that you might find that someone is an insider because you might not know it is setting up the google alerts, the free google lorts that you and i have talked about a couple of times in the past, if you have those on your major donors, then information about them and the company that they’re an insider for, we’ll come right to your rage. Your inbox? Yes, i think it should you know why? Because when they have let’s say i maria semple, where a corporate insider, maybe i sat on the board of directors of the company. I just used to use me as an example, but now you’ve learned tripoint likelihood of that ever happening. So so even test really small it’s not even worth it. You’ll start using one of your other regular anybody but me. Yeah, you’re much better off if you have much greater likelihood of being inside of me. If i traded today in a public company and i were a corporate insider, i need to let the sec know within two business days. Oh, wow. Yeah. So, you know, from a product, you know, as a prospect researcher it’s. Terrific. Because you know that if you’re looking at particular filings, you will be able to see whether that person has how much stock they have within a two day accuracy period. Okay. That’s. Incredible. So, yeah, well, all of that came about, you know, and because of the recent financial meltdown, et cetera, in the early two thousand’s, but there was definitely some new laws that went into a fake into effect under the sarbanes oxley act. And so they ended up saying, okay, you know what? You used to have a longer period to let us. Now now we’re shortening it for two days since you mentioned plan giving earlier. Something else you might find out about his people’s retirement plans with the cup with the company that’s, right? That’s, right. So might give you some some idea there as well. Whether or not they’re gonna have maybe. You know, a significant amount of money that they were going to have to do something with. So, you know, why not know about that and be prepared to have a conversation with them? So we have just about a minute and a half before our first break, what? So you mentioned the proxy statement that’s one thing that has to be filed that’s filed by the companies or by the insiders, those air filed by the company’s once a year, once a year, they’re filed with the securities and exchange commission, they’re known as to other things actually notice of annual meeting of shareholders. You might see it turned that way, and then everyone of the filings that the sec has has a number and the number that course sponsor to these. This particular sec document is called death d f like crank death fourteen a and that’s filed once a year by the company. Okay? And those air all the different names for the proxy statement? Yeah, yeah, i mean, they’re they’re known as all these different things, but if you are on the website, you’re actually looking for form death fourteen a for that particular company again. It’s on the company’s website, though, is well. Ok, now we have just about thirty seconds before, before our break. There’s, there’s, annual and quarterly statements also, right? Yes, there are. There are definitely annual and quarterly statements, and they’re they’re more related to significant happenings within the company related to really financial goings on of the company itself, as opposed to individuals connected to the company. So for the most part, that’s, the type of information that they’re going to file annually quarterly. Okay, we have to take a break when we returned. Of course, maria semple stays with me, and we’ll talk about some of the places where you can find this data. Stay with us. You’re listening to the talking alternative network. Cerini are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people, better business people. Dahna have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. Welcome back. I’m glad you’re still with us with a cracked voice cracks again again, like a thirteen year old maria, just briefly. What are the seance? Isn’t important to know the file. Name the names of some of these forms. What do these annual and quarterly statements called that people will be looking for? Well, if you’re looking for those quarterly and annual statements ten k and a k or those statements. But there are others that i think are even more interesting in terms of prospect research. In addition to that proxy, the death of fourteen a there’s, something called a form three and a form four. So form three is the initial report work that is filed by insiders as of the date that they become an insider or a beneficial owner of stock that will lift their holdings as of that day now, i would’ve thought that would be formed one but that’s not forme one yeah called for me. Okay, i don’t want confuse people. All right? It should be for more that i find very interesting is called form for, which would show any changes and holdings anytime that insider buys or sells their insider, stock and that’s the form that i was referring to that actually has to be filed within that two day period of that stock chance transactions. So let’s say there’s an example. Maybe a proxy filing may have been done and say april here for a particular public company. And here it is the beginning of september where researching this particular corporate insider if we only go on the data that was filed on the death of fourteen a document that proxy and it’s going to show the stock holdings as of april twenty twelve there’s a lot of time passed through several months. Did this person trade any stock during this time? We would like to know what their their holdings they’re still the same or not. So you would be looking particularly performed for to see if that person actually made a trade and stop between april and september, and then on the form it’s self it’s going to show you whether they bought or sold more stock, and then how many shares that they hold at the conclusion of that sale? So let’s say the conclusion of that particular transaction, i still own ten thousand shares. Of that particular stock, i can go on a web site that shows, you know, market activity. Boone is showing, you know, what’s going on in the stock market and get a general idea of how much that stock is worth in that portfolio. All right. You mentioned the corporate website under investor relations and investor information as one place too. Find this data where else? The government has its sec has its own site. Yes, the sea, which is dot gov does have a database called edgar free edgar’s. So that is definitely something that you can use teo to look for the information and using the website or even going to the corporate website is three. Two d’oh. Okay, edgar, i had always heard of edgar, but i didn’t know that it it stands for electronic data gathering analysis and retrieval. Yeah, that isn’t that smart of the is in that little clever of the sec. They should have, like, make a retrievable info analysis. And there would be maria. There you go. You should have maria get rid of edgar and replace it with maria. Okay, fun. We just have, like we just have about two minutes. Left. What are other sites where you can find this? Even though we’ve already identified some free ones, right? So a fee based site, actually, one that i myself subscribe to because i do so much of this type of research is called ten k wizard dot com and that’s actually part of the morning star document research of companies. So it used to be a stand alone, and now they’re part of morning stars. So ten k wizard, i find to be really useful. Their lowest subscription is roughly four hundred dollars a year, and it enables you to i just like the output of the data. I like the fact that i can put in an insider’s name, and it will show me every place somebody is connected to a corporate insider to lead me directly to the filings. And i can see a pdf copy of the filings. Um, so it’s it’s just a quicker way. So i would suggest for anybody who’s really going to be doing a lot of this, you might want to consider a subscription service, okay. Oh, really? They just worked. Works better than the edgar site or going to the companies. You know it, i think it just points to a lot of information very quickly. So as opposed to trying to sort through the information on the corporate side, etcetera, teo, sort through, say all the form four filings that exist on a corporate site to just see well, because it’ll just say form for, you know, and say the filing he’ll need to try and figure out what is this filing related to the person that i’m researching right now? Yeah. So, it’s, just the way you go about the research, i think it just becomes a little bit more efficient on some of the paid resource is maria sample is the prospect finder. You can follow her on twitter at maria simple. Her sight is the prospect finder dot com always a pleasure. Thank you very much, maria. Thanks so much. Have a great day. Thank you very much. I’ve got more live listener love newport, north carolina, cincinnati, ohio and reston, virginia. Thanks for joining us. Live. Love going out to you listeners in japan, metallica, tokyo for pete’s sake, it’s almost two. In the morning there. What do you what do you doing up listening to this why are you why are you listening? But i love that you are. Thank you very much next week. Intuitive brainstorming. Karen garvey is an author, speaker, intuitive and coach and we’ll talk about the new brainstorming and jean takagi returns he’s, our legal contributor and principal at the non-profit and exempt organizations law group in san francisco, and we’ll finish our discussion of the dan pallotti video. The way we think about non-profits is dead wrong started that last month when he was on insert sponsor message over nine thousand leaders, fundraisers and board members of small and midsize charities. Listen, each week you can contact me on the block if you’d like to talk about sponsoring the show. Our creative producer was claire meyerhoff. Sam liebowitz is our line producer shows social media is by regina walton of organic social media and the remote producer of tony martignetti non-profit radio is john federico of the new rules. I hope you’ll be with me next week on talking alternative broadcasting at talking alternative dot com. I think the dude getting ding, ding, ding ding. You’re listening to the talking alternate network duitz waiting to get in. Cubine are you a female entrepreneur ready to break through? Join us at sexy body sassy sol, where women are empowered to ask one received what they truly want in love, life and business. Tune in thursday, said noon eastern time to learn tips and juicy secrets from inspiring women and men who, there to define their success, get inspired, stay motivated and to find your version of giant success with sexy body sake. Sold every thursday ad. Men in new york times on talking alternative dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti athlete named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? 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145: Maria’s FAQs – Tony Martignetti Nonprofit Radio

Posted on June 5, 2013 by Nonprofit Radio

Tony’s guest this week:

Maria Semple, The Prospect Finder, consultant in prospect research, our regular contributor on the subject and author of “Panning for Gold: Find Your Best Donor Prospects Now!”

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Metoo hyre hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, i’m your aptly named host it’s friday, june seventh. Oh, i hope you’re with me last week i’d suffer and our card itis if i heard that you had missed grow grass roots, michael o’brien, founder and principal of mob advocacy, had ideas on how to bring people to your cause with grassroots advocacy and divine devices desktops, laptops, tablets and handhelds. Scott koegler had tips for picking the right device. He’s, the editor of non-profit technology news and our regular tech contributor this week, maria’s faa cues maria simple, the prospect finder and our prospect research contributor does a lot of speaking and training, and we’re going to talk about what she’s frequently asked about halfway through the guests through my conversation with maria on tony’s take to keith, right, and artist sally west are in the studio. They’re joining me from australia and they’re going to tell us about the love is campaign it’s my pleasure right now to welcome maria semple back to the show she’s the prospect finder you’ll find her at the prospect finder dot com she’s a trainer and speaker on prospect research, her book is panning for gold. Find your best donorsearch prospects now you know her she’s are dyin of dirt cheap and free. And you can follow maria on twitter at maria simple. Welcome back, maria, how are you? Hey there, tony, how you doing today? Terrific. Lee, how are you? Just fine, that’s. Good. You do a lot of speaking. You go all over the country, i guess. Don’t you? Yeah. Mostly mostly in the north east. And every once in a while, unconference will take me elsewhere to speak. But for the most part, it is in the northeast area. Okay, mostly northeast. And you’re talking about prospect research for for individuals? Certainly. And what else? Well, also, i touch upon foundation research and business or corporate research. So most of the stuff so that people are interested in gaining knowledge on is on individuals. Ok? And before we start getting into the questions that you’re often asked and you know well, we’ll start with where you start. But when you’re given an assignment before you start going online or anywhere to any resource, online or library or, you know all the others that you have what do you what do you looking at in the assignment? And what are you thinking about? I’m thinking about what is the relationship that the person already has to the organization because that’s very important to know, and also what is the goal of the research? So is this person a donor prospect? Is this person perhaps being considered for boardmember ship at a large organization? And they’re trying to determine, you know what that person’s network is like and what that might bring to the organization? So i guess, you know, ultimately, what is the overall goal? And and is it for an annual gift versus plan gift versus a kn endowment or major gift? The goal of the gift is very important. Why? Why? Why is gift type important to what you’re going to be doing with that assignment? I might be looking for certain markers. You know, tony, if i were doing research, for example, on plan giving prospect, you know, age would come into play, i’m trying to determine where else they may have made major significant commitment, even if i could find maybe a multi year commitment, maybe through a foundation or so something like that. So, yeah, i’m interested in knowing their age. What? The goal of the gift iss and how would that distinguish from whether the person maybe was a prospect for annual giving? So for an annual gift, you know, they might they might be looking for somebody that could just sort of, you know, upgrade what they’ve been giving overtime, so i might be looking for well, if they’ve been donating to your organization at levels of one thousand dollars a year. But if i’m able to determine that they’re donating elsewhere in the community e-giving of five or ten thousand a year than that, that points to, well, we’re not asking for enough, you know where they are able to do more. So really just trying to determine where they’re giving where they’re at in their lives. Is this an appropriate time? T even asked them for a major gift. There might be something that would prevent them from doing so. Several kids in college things of that nature and as we are giving assignments to prospect researchers what information is helpful to you, it’s very helpful for me to have a person’s correct spelling of their names. So it’s interesting that’s. The first thing you say is that is that often not not correct? Every once in a while, i do come across a misspelling on a name, and i need to go back to my client and say, are you sure the spelling isn’t this way? You know, because i am finding somebody connected to that company but a different, slightly different smell, its spelling on a name, and then they’ll say, oh, yes, sorry, miss type that okay. Meanwhile, i’ve got off, you know, trying to look for a completely different individual. So, yes, spelling really important, do they have a middle initial? Are they a junior or senior? When i’m researching a male, um, their spouses named their home address and where their employees, even if they don’t know a lot about their employment history, sometimes that just knowing where they’re currently employed if there’s a common name, you know, if i’m researching tony martignetti probably not that common in there all distinguished, but there aren’t very many but were distinguished, you know, searching joe mccarthy. Yeah, that’s going to be a much more common name across the united states, so i would want to know exactly where joe mccarthy might be employed, so i know i’m researching the right guy. Okay, we’re trying to get into your were getting in your head today. I should’ve called the segment in maria’s head change it well, now it’s too late now we’re committed, but, you know, yeah, i want i want listeners. Teo, get the idea of how this process works for you. I mean, what it is like what you’re thinking about, you know, like i said, before you go to resource is anything else that that you’re you’re thinking about or or doing before you actually start the research process? You know, in this in this, like, thinking and analyzing process or stage, i should say, yeah, i mean, just really trying to get i think part of it, too, is making sure that you’ve carved out some quiet, uninterrupted time to do the research is probably important as well, so that when you’re able tto find and get yourself in a curious mind set, right, sort of like an investigative reporter mindset, so that when you’re about to start this research, if you see some sort of a clue that leads you to believe that there’s something you want to explore a little bit further, you then carved out that time and space and that mindset to be able to really explore something a little bit more in depth and also knowing when to stop knowing that every little bit of information that you come across might not even be relevant to the fund-raising process, okay, interesting knowing, knowing when to stop? No, we went to stop because you could really, you know, this is this is something i hear from people a lot saying, well, how do you know when you hit hit the right mark? How do you know when to stop? Because you could just sort of go on forever, right? You could just stay on google, for example, and just kind of keep going, but you really need to understand what what the goal is of the overall process. So, as i said earlier, understanding what type of gift you’re looking for, and then when you’re able to frame your mind set in that way, you’re able to understand what those potential pieces of information are that you’re looking for. Also, i’ll usually say to a client up front if i find information related to e-giving teo, your organization, i’m not going to note that. On my profile, because the assumption is you have that information already, so i don’t need to kind of repeat that in a profile that i’m sending back to you. All right? All right, on. I like that analogy of the investigative reporter that’s. Cool. Yeah. In fact, you know, one book. Yeah. You mentioned that one book when i first started out. Really getting into doing prospect research. I think it was called. I mean, look, i think it’s still having on my bookshelf here, i think it’s called the investigative reporters handbook. Oh, no, the reporters handbook. And that was kind of a neat tool to have on hand because it kind of gave me a bunch of resource. Is that people who do investigative journalism investigative reporting might be using and i thought, well, that must be a lot of the same resource is that prospect researchers might use? Oh, interesting. That was your very first book. Before you want one of your enterprise, i had kind of looked at and thought, well, this could be really useful. Awful for me to have, you know, on hand just in terms of resource is so i still have it sitting on my bookshelf every once in a while, i have to pull it out and look something up in there just to remind myself of a resource that i might want to check out. Okay, we have just a minute before our first break back-up what’s the well, is it going to vary where you go first, depending upon with the assignment is actually no, i do. I do have a first stop, always make, and it is a sea bass resource, and the reason why i used it is that it normally points me to a lot of markers that i would want to check out further on my own through other sources. So it kind of gives me a really good first overview glance of an individual and then has has be pointing to a lot of different sources, okay, you’re teasing us. You haven’t given us the name of the site yet? No, not yet. So what is it already? Well, on the way to after the break it out because you’re taking control. No, i run this show, you’ll say it now or we’re not taking a break. So what’s the name of the site. Sure, i’ll say it now, so the site is wealth engine. Okay, now we’re taking a break, okay? Marie goes to wealth engine first. We do have to take a break, come back in a couple seconds, and she stays with us, and we’ll keep picking maria’s brains. Find out how this prospect research process works will stay with us talking alternative radio twenty four hours a day. Are you confused about which died it’s, right for you? Are you tired of being tired? How about improving your energy strength and appearance? How i’m rika keck, holistic nutrition and wanda’s consultant? If you have answered yes to any of my questions, contact me now at n y integrated health dot com, or it’s. Six for six to eight, five, eight five eight eight initiate change and transform your life. Are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership, customer service sales, or maybe better writing, are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes, or get your human resource is in touch with us. The website is improving communications, dot com, that’s, improving communications, dot com, improve your professional environment, be more effective, be happier, and make more money improving communications. That’s. The answer. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to big non-profit ideas for the other ninety five percent. We’re pre recording this week those air listening live on friday at fund-raising day in new york city, doing a podcast interviews for future shows. We’re on the exhibit floor and the marriott marquis hotel all day friday, doing interviews of speakers at at fund-raising day. So i can’t send live listener love, but i know there are live listeners out there we know california has certainly checked in, of course, often texas and oregon, north carolina, very frequent listeners. North carolina on dh asia konnichi wa for our japanese listeners in china and taiwan, always checking in ni hao and in korea on yo haserot and we’ve had occasional listeners for listeners from australia as well, not every week but occasional and that will play into tony’s take, too, because my two guests on tony’s take two r visiting from australia. Okay, maria simple, you goto wealth engine first. Why is that? I do? Because it very often will point me toward key pieces of information that i want to explore further, such as, uh, property ownership, primary and secondary properties that they might own it would. Point me toward cos that they’re connected to foundations, they’re connected to political giving charitable giving, so it gives me a lot of great information for me to then say, all right, these are all potential places. This person either is now or has been in the near past connected teo, so let me then go on to some other resource is to explore these further. Now, what about people who don’t have the budget for wealth engine? You said it’s a it’s, a fee based service? What right do you know? I would say google google could really be great, but you know what? You want to go to the advanced search page of google? So you’re really using it efficiently, and you’re able to really narrow down your search results so that you’re not getting thousands or potentially a million hits that you need to kind of comb through. Andi, i think we’ve given this site out before if we talked about the advanced search pages google in the past? Yes, we have. So why don’t you just remind listeners how to get to it so you can go to google dot com forward slash advance underscore search and that brings up a completely different search page for people to take a look at. You can look for things as an exact phrase. You can look att specifics. Right? So let’s say, you know that a particular prospect toe went to columbia university and you’re trying to figure out in your head. Well, how do they still maintain a relationship with columbia? Are they donating their are they serving on the board? There? You can actually narrow down your search results. Two on ly include hits that are on columbia university’s website. Okay, so for ah, for those of us who don’t have wealth engine google, advanced search. Very good place to start. Yeah. Okay. Um, you mentioned setting aside a block of time to do this research. How long should you set aside? How long can we estimate how long this is going to take when you have an individual’s name to research? And in particular, if you’re trying to research a couple, you should probably set aside roughly four hours of time to research an individual’s name. Okay, four hours. That’s. Quite a block it’s a half a day? Yeah. You know, i mean, you know when when you’re talking about doing this, this level of in depth research from the time you’re doing the research to the time you’re typing it, you know your data either into a ah word of file, or write straightaway into your donordigital base and populating it there that’s kind of the ideal, you know, it’s going to take you some time to gather the info phone and then type it into where it’s going to make sense into a nice profile for for the development officer that’s going to use the information? Um are you ah, are you ever asked? Hyre why should we use the the fee based resource is if if we have free ones, yes, i am asked that all the time because, you know non-profits especially, i would think a lot of your listeners tony, have very tight budgets in terms of what there of really going to be allowed to spend, but what i find is that paying teo use some of the fee based three sources really cut to the chase and get to the meat of the data that you’re looking for very quickly. So, you know, although you might sound like you know, off the top of your head, you know? Well, why do we need to spend, you know, two to five thousand dollars or something for a particular resource when i can access a lot of that information for free? Well, yeah, you can access a lot of it for free. However you’re going to all these different sites. And now with your time of going to a ton of different sites to find this information versus having it all gathered in one place on dh. You know, as i said, it really kind of just cut to the chase, so you’re going to spend the money somewhere, whether it’s on a fee based resource or on bath time to do the research. Okay? Ah, that’s a frequent tradeoff time versus money, but you’ll be more efficient if you can invest in some of these. If if someone had a limited budget, what what of the resource is you’d suggest paying for first, or does that vary based on the task? May be, you know, i think it would very based on the task, so somebody role is really just to do foundation research, right? Then they might want to expend their their research budget on sources that that really focused on foundation research. Now, if somebody’s role is really on on ly in researching individuals than they would want to set aside some funds for screening companies such as the wealth engines of the world to be able to really cut to the chase and it would allow them to then research more people in a given week. Okay, you see what i’m saying? So you know, when you’re talking about spending four hours on a name, you know, look at how many names one person than khun research potentially in a week, all right, way, and we’ve talked a lot about the foundation center for foundation research hyre is that one that you would recommend if if we’re going to invest in something on the foundation side? Or or is it something else? I don’t want to get in your mouth, you know? No, i usually use a combination all used a combination of three resource is when i’m using my foundation research the foundation center, by the way, you can access their fee based research, the foundation’s center online foundation directory online i should say they have that available at a lot of the cooperating collections. So there you can use that resource for free if you’re willing to take a trip to a nearby library that houses a cooperating collection. Um, otherwise, i would say he based i like to use foundation search dot com. I really like the way they aggregate their data and the output and hyre let’s say i’m researching for a social service agency right versus an educational institution. Say my client is a social service agency i’m interested in seeing. Well, what are the gifts in that particular category? Are they you know what? Air the range size of gifts so that i can hone in specifically on this resource i can hone in on just the social service gives it that foundation has made, and i can print that out on an excel spreadsheet and save it in a spreadsheet, i should say. And then send that to my client so they can see a sampling of the gifts that have been made in that category. And that one was foundation search. Dot com. Yeah. Okay. Is there another one? One more that yeah. Guide stars. Very good. Well guide star has a very good research capacity, and you can do both free and fee based research on guide star on the really cool thing is that if a non-profit maintains their own data on guide star than they are actually granted access to their their premium search level source. So there’s kind of ah, a double bonus really? To maintaining your own data on guidestar. Ok. And that’s also on that’s still on the foundation side, right? Guidestar. Yeah, because you’re able tto look at guidestar kind of monitors both non-profit organizations and foundations. So you can get dad on both in that source, let’s, go to the individual side. If if someone is willing to invest in able to invest in some paid resource is what do you like first couple? You know, top few on the individual side help you that i like are as i mentioned already. Wealth engine another one i like is i wave. Um, i waive has a number of resource is that they have under their banner. And they actually just changed up in the last couple of months where you can now input one person’s name and it will research. Across all the different sources that they have, such as zoom info, power search, they have foundation information, e-giving data sabat the property information. So i like, i like that resource very much as well. Okay, we’re picking the brains of maria simple, the prospect finder and our monthly prospect research contributor, trying to get at what this process is and getting at it through the questions that she’s asked in all the seminars and training that she does what’s what’s something else, maria, that people frequently ask about research. On the individual side. They wonder how. How they should be looking at people versus couples, you know, they say, well, should i? If i have the name of an individual, um, is it necessary for me to be looking at what their spouses doing? And i always say, you know, if if you can come across that data and have the time to include that in your research, i think it is important because most people are not making their philanthropic decisions in a vacuum, and they’re making those decisions as a couple, whether they’re donating from a personal cheque book or a foundation checkbook. So i really think that if you can find out where their spouses also spending time, volunteering on a board or where they’re donating elsewhere, i think you’d be really good to be able to include that if you have the time to do so, we’ve had guests to recommend that the relationship should be with a couple where, where the where there is, where there is a couple just for a deeper relationship, just as you said, there’s influence one person to the other. It’s just a, you know, it’s a broadening of the relationship, why have why have the relationship only with one person out of a couple, if you can include both right, right? And, you know, and then extended to potentially multigenerational, you know, a t some point, if you want to be able to have that legacy, continue with that family, you know, as the children start to mature and come into their own and become part of the overall, um, charitable decisions that that that couple maybe making and become more aware of it and that happens, you know, as you well know, tony at all different ages and levels depending on people’s, income and so forth, so e think it would be important to start including their children, and some of these maybe have family friendly activities for that younger set and start getting them engaged, or at least event invitations, even if even if the other, even if the kids can’t come just the thought of of an invitation i think is important. Yeah, absolutely. Okay. What’s, another f a q that you get on individual research. People say to me, you know, i’m interested in their network, uh, you know, i just really get need to get a handle on their networks. And people get hung up on that phrase and, you know, the key thing to keep in mind is a prospect. Researchers i don’t have access to certain key pieces of information that make up networks. We don’t have information about the liability side of somebody’s equation. So while i’m able to tell you how much somebody paid for their home, what the home is valued at now, how much taxes they pay on that home, i don’t know how much debt they’re carrying, not only on that home, but credit card debt and so forth never access things like credit reports, so yeah, you don’t you don’t know the liability side of a person’s balance sheet. No, no, we we can get, you know, a pretty good handle on the asset side, but not on the liability side. So a true picture of network is not something that that we have access to. Why is that important? Why would someone get hung up needing to know networth? You know, i think it’s just because it’s one of these phrases that’s thrown around out there, you know, somebody’s got a network of whatever. And, you know the forbes list somebody’s. Network, you know, on ford, but it doesn’t the net worth, i think it doesn’t even matter as much as the relationship as the person already has with the nonprofit organization or the potential for that relationship. So, you know, somebody could have a much lower networth paper but have a really significant and deep relationship with a non-profit very committed, and they’re going to be a probably a much better donor. Zampa lt’s for your small little amount profit helping in geographic community, of course, and the network’s number it’s really not something that people really should be getting hung up on. Yeah, it sounds like a red herring to me based on, you know, even just a different goals that you mentioned earlier of research. I don’t see where networth would would have a lot of value. Yeah, but, you know, it seems like it shouldn’t, but i get asked that all the time. Well, you know, you able to tell me so and so’s net worth and it’s a little bit of an educational process. Sometimes when i have to come back and say no, and this is why okay, just a minute or so again before before another break, what about political giving is that is that relevant before we get into where you might do it? Is that relevant? I do like to include political giving information, some non-profits, you know, our kind of supercharged in one direction or another politically, so it is kind of important to know where prospect might lie, but i think it just gives it a general marker as two again, where somebody’s capacity is. If they’re able to make donations annually of, you know, two thousand five thousand dollars to political donations, i think it just gives you another indicator of overall capacity for somebody to be able to donate to your non-profit. Okay, we’re gonna break there, and when we return, it’s tony’s, take to live guests for tony’s, take two from australia, and then we’ll continue our conversation with maria picking, picking maria’s brains will stay with me talking alternative radio twenty four hours a day. Are you confused about which died it’s, right for you? Are you tired of being tired? How about improving your energy strength and appearance? How i’m rick, a keg, holistic nutrition and wellness consultant? If you have answered yes to any of my questions, contact me now at n y integrated health dot com, or it’s. Six for six to eight, five, eight five eight eight initiate change and transform your life. Are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office needs better leadership, customer service sales, or maybe better writing, are speaking skills. Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes, or get your human resource is in touch with us. The website is improving communications, dot com, that’s, improving communications, dot com, improve your professional environment, be more effective, be happier, and make more money improving communications. That’s. The answer. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com hyre welcome back time now for tony’s take too and i am really i’m pretty excited to have live guests for tony take two. This is very rare joining me from australia. Keith right, and artist sally west here to talk about the love is campaign welcome. Thanks, tony. Sally, you literally flew last night, right? You arrived last night. New york city. I’ve had two hours sleep. Okay. Excellent. So, that’s. Why you’re here in new york. There’s. No time for sleep. We don’t know where you’re coming from. Where? Where? In australia. Sydney, we’re okay. But where’s blue he’s baby, you’re blue. He’s beat, right. That’s three and a half. Hour’s up, because what is that? Where you told me? Thats the paradise ijust moved from, you know louise beach tonight. No reason that i was going to come to the match. All right. Living city. Deal on the base. Okay. And keep your in this city. It’s, the australian city. Okay, i know sally’s an artist. What? What is your work, keith? Social entrepreneur. Okay. And what’s, the love is campaign that brings you to new york. You were putting on a vent on in july, which is to provide young people in new york with the opportunity to share with the world what love’s all about and it’s. Very exciting. I’ve been meeting with a lot of people in new york in the last few days and yeah, sensei stone okay there’s, a book there’s film there’s art acquaint us with some of this here we’ve created a book celis panting is on the front of the book and there’s impressions of love from around the world. Six continents have been covered with a short film on the website which talks about love, and we’re in a film festival at the moment in new york as well. And what what festival is that? That’s, the picture start film festival, which is running in this week this week? When does it in thursday and there’s unfortunately, right. So listeners not going to get that? Because streams on friday, but, sally, you have a show that’s affiliated with the love his campaign. Is that right? Or the show is separate or what? Well, it’s, a way to promote the project with the campaign. Okay, and tell us about your show. It opens on the fifth of june and it said the artifact gallery in new york, heidi for orchard street in lower east side, and the work’s, uh, a, um, and oppression, i guess you’d say off the of what i see as the beauty ofthe people’s lives that they create out of the chaotic out of their own chaos, poor ones, working on two hours sleep, but again, welcome to new york way thrive on that. Is that’s that’s actually a luxury you’re lucky to get teo. You’re trying to capture love in your heart. Yeah, love is one of the aspects. Beauty and peace, definitely so there’s, a very minimal color palette, and harley, textured and holly chaotic works, i would say. But within the works is when you stand back, there’s a simplicity in the workers well, keith, you want teo connect with non-profits in the u s, right? Very much. The case part of our trip this time is to connect with charities that are working with young people they would love to be. I would speak to those guys about the event, which is an art i intended a vent in july event takes place on the twenty eighth of july. We’ve got some campuses that we’re going to be taking around new york and having the opportunity for people to write what they think love is on those campuses, so we’d love to hear from other charities in new york and especially charities, they’re looking to raise their awareness and consider increasing their dahna poles and i want to spread a message to the world and charities that are working with children that that would be great, yeah, and and or suicide, we’ve got a project that were doing in australia around on suicide prevention, so we’d love to hear from a suicide prevention charity, too. Ok, you’ve already got a couple of charities that you’re affiliated with, correct? Yeah, we’re doing some. Work with the women worldwide initiative in new york. The point. And this week we last week we signed with let world which is a global charity. And that was a very exciting step towards describe how can listeners reach you if they wantto during the campaign that they can visit the website, which is www book love is on those details on their how to connect with us on email address. Well, they can email me directly at keith at square shaped circles. Dot com okay, say they say that your email i just one more time. It’s keith k i t h at square shaped circles dot com. Okay. And the website is book love is dot com. Correct. Okay. And sally west’s show at artifact gallery on orchard street in new york city. Runs until when? Sally from the fifteen. Twenty third of jean. And you, khun, fund out more information about the show on my website, which is w w sally west at dot com sally west art dot com sally west keith, right. Thank you very much for joining me. Thank you very much. Time for pleasure. Good luck with the love his campaign. Thank you and i will see you at the opening tomorrow night. Thank you. Thank you for real pleasure. Thank you. Thank you. Returning teo. Maria simple. You’re still there. Maria. I am here. Okay, but let me just say that. That was i’m sorry. I’m not a sequence. That was tony’s. Take two for friday. The seventh of june twenty third show of the year are almost already halfway through. Twenty thirteen. Okay, uh, let’s. Continue. Maria. We’re talking about individual research and picking your brains. We were talking about political giving. And if if that is germaine to the goal of our research, where can we find it? One of the easiest places to go to their number of resource is but i like going to the web site of the federal election commission. So that’s f like frank s e c dot gov and you can search by an individual’s name. Um, if that individual also has a very common name, they have actually an advanced search page. So if you knew that person was from a particular state, you might focus your research down to having that person’s name affiliated with that state so that you’ll know. That that you’ve got the correct person, but what i also really like about that is sometimes i’m only told that, you know, well, this person is, uh, this is their name, and we think they’re affiliated with the construction industry, but we don’t have their address or we don’t have their work address that’s not a lot going on name, and we think they’re affiliated with the construction industry. Yeah, they won’t have very much information to tell me a memory told you earlier, it’s often helpful if i’ve got their address and but if i don’t have it on biff, i’m not able to readily find it what’s kind of interesting is that on political donations, when you make a political donation, i think the minimum is two fifty or more it’s either two hundred or two fifty or more than it becomes part of public record and searchable on this fdc database. Part of what they provide in making this donation public is a gn address and very often an employer affiliation. So sometimes that those air the missing pieces to my puzzle, i’m able to find it through their political giving. So that’s kind of an extra bonus to looking at their political giving. I find anywhere else besides ftc dot gov, uh, there are a number of sites out there i think mother jones is one of them. Certainly the major resource is that i mentioned earlier, like wealth injun and i wave, they do aggregate data as well, but i do like to see that recap right on the f because i think that’s probably the source that a lot of these aggregators they’re getting it from anyway. Okay, ftc dot gov sounds like a big site. Where do we go after we’re at that? That rude girl? You would want to do a search for a campaign contribution by then. And you can search by individuals name um, so that’s very useful, you know want one caveat that i should mention about that sight, though, is, um, you you can’t use the information it says very clearly on there that you can’t use the information for any solicitation purposes at all. So really, i just do that is part of my overall data that i’m gathering on somebody, but you do need to be careful about using it to proactively prospect for new people, and by that, i mean, the resource allows you to go in and search by zip code and find out who all the big political donors are in a particular zip code. But they say that the data is seated so meaning that i don’t know, i think i don’t know the federal government’s watching to see who’s going to download the list and then mass, you know, mail out to them on so they might throw some fake names in there. Maybe i’m not sure or no, you’re names of people who work for the federal elections commission to see what, what nefarious things people might be doing with the names they find, right? So, you know, i would just be very careful don’t use the data to proactively prospect, i think that would get you in trouble, all right? And this this type of political giving, we’re talking about onl e-giving to the major political parties, is it? Is it on lee republican and democratic parties? Or does it go a little broader than that? There’s e-giving teo to political action committees as well. So yeah, i mean, it is pretty broad, it is pretty broad, so i do like to at least include that the person you know, i might even just recap it on my profile the person has donated in the last five years x number of dollars toward political campaigns, and then i might note if i can find it, you know, most of them are democrat versus republican, you know, for example, so if the non-profit needs to know more, i can actually expand on that and show exactly what gifts have been made to which political candidates can we get to the data on giving to the five oh, one c four’s that are in the press a lot because they’re the ones that were mostly not exclusively but mostly targeted and flagged by the irs determinations unit, which i’ve talked about a couple of weeks ago on tony’s take two. Can we get to that five or once before those those social change organizations? I’m not sure i don’t. I don’t recall ever seen five oh one c for specifically, but that’s a good one for me to explore. I’m kind of curious about that myself. Now that you’ve brought it up, i would have to dig a little bit. Further and find out about that. Maybe we can talk about it on a future show. Make a note for myself to find out about five a onesie for it. Okay, i think a feature of them is that they don’t have to disclose their there their donors, i think, well, i could be wrong about that, but you’ll know, because you’re going to do the research this’s the value of having regular contributors of prospect researcher like these assignments i’m giving out left and right, yeah e-giving the work. I had no idea i’d be getting a work assignment. Okay? Things i didn’t have enough teo it’s helping you prepped for the next show. This is this is a valuable aid for you. I think so. Okay. Um okay. What else? What other people? What other things are people asking you about on the individual sabat still individuals people are also asking about. They want to know if a z a general marker for wealth, they would like to know if people are owners of yachts or planes, and both of those are also part of what one can find out in the public record field. So you want to talk about some of those resources since they’re not to come and what you just listen, you know, two or three. Okay, so the yachts are all registered with the coast guard on. So the coast guard does maintain a website. It’s a little cumbersome. I actually goto ah, very inexpensive sea based resource to do that research it’s called boatinfoworld dot com dahna you can research by person’s name and find out they own a yacht. And on the airplane side you can go to the f a a website, the federal aviation administration you khun search to see somebody as a pilot license. You can also searched to see whether they were their company would own a plane so that, you know, is other pieces of information that if somebody is really, you know, high net worth individual, they might have one of those two items. Okay, for the rest of our conversation, we’re going to switch to the foundation side because that’s important too just a minute before a break. How do we get started on the foundation side? And then we’ll have time or after the break, i think probably a great place to start. Then would be just to go to two foundation center and find out for free whether or not that that last name might have foundation affiliated with it. But sometimes people don’t always use their name. They’ll come up with some sort of a creative name for their foundation, so that would be the easiest way to start is to go there with a guide star and find out and foundations center guidestar sighted again because you can do it for free on those two sites just to run their names through the search field. Okay, i know johnny carson was famous for that. I think his foundation was like the john w foundation or something like that. It was something obscurely named. We’ve got to go away for a couple of minutes. When we come back, marie and i will keep talking on maura about foundation research will stay with us. I didn’t think that shooting good ending things, you’re listening to the talking alternative network e-giving good. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Hi, i’m ostomel role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun. Shine the light on all aspects of music and its limitless healing possibilities. We’re going invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. You’re listening to the talking alternative network. Schnoll i’m can burger of charity navigator. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Dahna ken berger is so modest he’s, ceo of charity navigator and he’s just been in the news just so i’m quoted in the new york times, um, around around disaster aid. Yes, i think it was in the wake of the dahna moore oklahoma tornado, he was quoted, you know, making the point that there’s a tension between getting money, two victims fast and vetting where that money goes so that it goes to people who actually need it. But anyway, can burger, ceo of charity navigator, was a guest has been a guest. Maria, what we’ve been talking about so far on the foundation side, that was whether an individual is connected to a foundation, right? That’s, right? Ok, or whether they might have their own, their own foundation or what if you want to know if they’re on the board of a foundation. So there that’s where i do get into the fee based resource of foundations search dot com because i’m able to put in an individual’s name and find out if they come up connected as a trustee of a foundation. So again, even though they may not have their own family foundation, they still have access to another foundation as a trustee, i want to know that that’s really important information for me to know about, ok and yeah, and, you know, one, you know, one of the other things we didn’t touch upon with regard to individuals, and it kind of relates to foundations as well is whether or not somebody’s a corporate insider at at at a public company, meaning that they would own significant shares stock of that company, and then as an insider, they have to report that to the sea. Sometimes what people will do is they will take on, and that will be the influx of cash, for example that that foundation received. So if i look through and at a particular foundation, and then i see that the foundation has had an influx that year of x number of shares of stock, or or that the foundation that happens toa hold a large position of a particular type of stock that’s kind of a marker two mated. Somebody connected to that foundation may have been connected to that company. Where there’s that large dog position. And now give me another piece to the puzzle that i might want. To explore further, very interesting. So you’re looking at the finances of the foundation, not just what they give to and what the timeline is for sending your letter of inquiry and things like that. Yeah, because if i don’t really know that much about the person and i’m trying to figure out what their work history has been about, andi are connected, as they said to a foundation or ceding their foundation with stocks of of a particular company, then that might be something for me to look at, see if their name is connected to that company and maybe some news resource. Is there something like that? Maybe they’ve retired recently from a company so it’s very important for me to try and figure out, you know where that where that money is coming from that that’s really financing that foundation? Okay, all right, so, so but i’m exploring it from the from the researching, the foundation side. You look at the look at the finances in the sources of their giving as well as you know, other than mission related things. Yeah, sometimes sometimes it is important for me to have that piece and, you know, we’re also, it’s very important to know where they’re the foundation has their money invested is i was once doing research for american cancer society, and they wanted to make sure that the foundations they were approaching did not have significant assets, i think or any assets invested in stocks related to tobacco. And so my research project became very different at that point, right? Because i had to try and figure out well and, you know, and some of the, you know, sometimes it’s not as evidence there was remember what the company wass that had a significant position as a subsidiary company owned this suit very company that was tobacco related, and it didn’t it wasn’t apparent at the outset we figured out what that company really did. What is something that you’re back to our f excuse that you’re asked often about researching foundations, so they want to know, you know this foundation give to pre selected organizations, so on page nine or ten or so of a neiers, every every foundation files an irs nine, ninety pf and about page nine or ten of that of that form, it’ll have a little check box that a foundation. Can check off if they get to pre selected organizations or not. And it’s really important to know that because it could really just be a dead end foundation for you if you’re trying to knock on that door and they’re just not accepting any proposals in that case, what i say to a non-profit is, look, if your mission is so perfectly aligned to what that foundation likes to fund let’s, try and figure out if a member of your board perhaps has a connection to somebody who the trustee of that foundation so we can at least open a dialogue because just sending an outright proposal it’s really not going to get you anywhere that sounds like the first thing you should look at if you look researching the foundation is jump to whether this check off on page nine or ten is checked about pre selected organizations only right that you spend half an hour researching a foundation on ly to get to page nine and find out that you wasted half an hour, right? Exactly. But you know that resource that i mentioned earlier foundation search dot com? Actually, you can if you’re searching for foundations. Say, who donate to the arts in your particular state? You can actually tell the source toe on ly search for foundations who accept who are accepting proposals so you can actually have the tool. And again here that’s where you were talking about, you know, was it worth paying for a tool or not? Here’s a resource that will help you cut to the chase is to knocking all those other foundations off the list for you so that you’re not spending any valuable time researching it unnecessarily. And the thing that we’re going to end with is how would you execute your suggestion to find out whether one of your one of the board members on the board you’re doing the work for has a connection with someone in a foundation that that only gives to pre selected organizations? So what i’ve done in the past for some of my clients is i’ve taken those organizations that give only to pre selected may be saying in their in their county or their geographic community that they serve, um and i will outline the list of all the trustees of those foundations and circulate those names on a spreadsheet. With the members of the board and ask himto identify. They have any connections if they happen to know any of these people. So it becomes a very different task when you approach a development committee meeting or a fund-raising or ah general board meeting and say, you know, dj, does anybody have a foundation connection that they know of versus ifyou’ve proactively gone out and sought out the names of foundations in your community that you just need some help getting doors open, too? Put a list of names in front of them of those trustees. Then it becomes a very different meeting in a very different conversation for those who are interested in strategy around foundation grantspace ship. I’ve had a guest, john hicks. In the past you could go to my blawg twenty martignetti dot com and search for john hicks. H i c k s pull up that show where he was a guest and he took he talked a lot for an hour about the strategy of approaching foundations. Marie, we have to leave it there. Thank you so much. Thank you for having me my pleasure. As always. Each month, maria simple is the prospect finder and you’ll find her at the prospect finder dot com next week it is software selection. Don fornes, ceo of software advice, leads us through the software selection process for non-profits and amy sample ward returns she’s, our social media contributor but she’s no longer membership director at intend the non-profit technology network that you get booted out, we’re going to talk about it, she has an announcement, i’ll leave it! I have to leave it at that insert sponsor message over nine thousand leaders, fundraisers and board members of small and midsize charities. Listen to the show each week you can contact me on my blogged if you’d like to talk about sponsoring the show. Our creative producer is claire meyerhoff janice janice taylor line produced today’s show our social media is by regina walton of organic social media and the remote producer of tony martignetti non-profit radio is john federico of the new rules, and as you’re listening on friday, june seventh, we are remote at fund-raising day at the marriott marquis in new york city. Oh, i hope you’ll be with me next week, and i hope next week you will have been with me. This week. Otherwise, i’ll suffer some serious, but not life threatening disease. You’ll find us every friday one to two p m eastern at talking alternative broadcasting at talking alternative dot com hyre. Hyre i didn’t think the shooting. Good ending. You’re listening to the talking, alternate network, waiting to get in. Cubine hi, i’m dahna and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream. Our show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life. We’ll answer your questions on divorce, family court, co parenting, personal development, new relationships, blending families and more dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever join us every monday, starting september tenth at ten a m on talking alternative dot com are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications? Then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way look forward to serving you! You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti athlete named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcast are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over in tow. No more it’s time. 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087: Smart Interviewing Makes Great Hiring and Relationship Mapping – Tony Martignetti Nonprofit Radio

Posted on April 17, 2012 by Nonprofit Radio

Tony’s guests this week:

Sherryl Nufer, founding partner of Pareto Consulting

Maria, Semple, The Prospect Finder, consultant in prospect research and author of “Panning for Gold: Find Your Best Donor Prospects Now”

Read and watch more on Tony’s blog: http://mpgadv.com

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host and it’s friday, april thirteenth, twenty twelve i very much hope that you were with me last week. I’d be devastated if i learned that you had missed campaign feasibility agility, why is a feasibility study important before you embark on a fundraising campaign? What do you learn from a well crafted study who should be interviewed and who should do the interviewing? Eugenia cologne of cologne and associates sorted that out for you, and i had creating a culture of philanthropy. Laura goodwin, vice president of the osborn group, had ideas about focusing on your donor’s, collaborating programming, board expectations and responsibilities and leadership all to help you increase your fund-raising revenue this week. Smart interviewing makes great hiring cheryl nufer, a founding partner in peredo consulting, explains why behavioral interviewing is superior to traditional methods and how any size non-profit khun get better hires through more sophisticated interviewing? This applies whether you’re hiring once a year or several times a month relationship mapping maria simple, the prospect finder is our regular prospect research contributor this month maria helps you mine your data with tools that reveal relationships you didn’t know existed among your donors, it’s, much more than just a list of friends in the pull down menu. As always, maria’s got valuable, resource is, and a lot of them are free between the guests. Tony’s take to my block this week, i have a favor to ask, and i’ll ask you when the time comes around, which is about thirty two minutes into the hour. Use hashtag non-profit radio to join the conversation through twitter. Welcome to the people from small non-profit chat who i was just with on twitter. I hope some of you were joining us. Use that hashtag non-profit radio right now. We take a break when we returned. It’s smart interviewing makes great hiring, so stay with me. You’re listening to the talking alternative network. Duitz lorts durney are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com hello and welcome back to big non-profit ideas for the other ninety five percent. My guest now is cheryl nufer cheryl is a founding partner of peredo consulting, providing small to medium sized organizations with business tools that are often available only the large for-profit corporations sounds like she’s sort of stole the tagline for this show. She’s, a strategy and organization development consultant with more than thirty years of experience, and i’m pleased that her expertise brings her on cheryl nufer welcome to be here, it’s a pleasure to have you thanks what’s wrong with traditional interviewing. Cheryl well, we have a top ten list of what goes wrong in interviews, but really, they’re too big and the first one is that it’s? Hard to believe, but a lot of interviewers don’t really know what they’re looking for in a candidate, and so they just figured that the more people they interview, the better their odds it’s kind of like vegas, and they don’t know when they see it. The second big problem is that they ask risky question when i say questions, yeah, what is that? Yeah, i don’t mean just the way i talk typically think about what we call illegal questions is that a problem, but risky questions, questions that, uh, a candidate can prep for that, they can anticipate that they can prepare a candid answer for which made or may not be the truth. So the data on which to base your hiring decision is a lot. So those sounds like questions like what’s your strengths and your strengths and weaknesses, like those types of questions are risky that’s exactly right? Because people can anticipate them. Yeah, the common ones, we here are what you just said there, but it’s also questions like, what would you do in a situation? For example, if you were faced with an angry donorsearch or this job is going to require a lot of long hours? Will that be a problem for you? Or my favorite is tell me about yourself. Why should i? And these are risky because they’re predictable is mentioned. Secondly, they solicit the candidates opinions and, you know, i don’t want to sound harsh, but the candidate doesn’t know a lot about what’s required for success in the job interviewer does interviewers opinion it’s most important and then last so you can say that. Not sound harsh if i say it, it sounds harsh coming from you. It just sounds very matter of fact unprofessional. And final thing is that they also asked the candidate to hypothesize, so if you ask, you know, what would you do in a particular situation? They can tell you just about anything now? Is that what they would do if they were faced with that situation, your organization, they may or may not. So again, all of these risky it’s interesting that you call very typical questions risky, but i understand. I understand why. Yeah, well, it’s all about making it’s all about collecting data to make a decision to predict how someone is going to perform in your organization and the risky or your database to risk your your hyre decisions. All right, that’s. So that’s the interviewing that we’re all most familiar with, we either do it or we’ve been through it, or or both. Why don’t you just start of acquaintance with behavioral interviewing? Okay, well, behavioral interviewing is not just about the interview. It’s really a business process, just like your financial processes review hr processes and it has a set of steps and so it starts off with identifying and defining the skills for success, and then you create a line of questioning that’s based on those skills, you put that in an interview guide, follow the guide after you interview you right candidate based on the data you collected and then all of the interviewers get together and share their examples, make a hyre or no hyre decision. So, first of all, it’s a repeatable process um, in terms of knowing what you’re looking for, i think that’s a really big difference, what we talk about is looking for a balance skills well, and what we’re looking for doesn’t that come from the job description? Well, not necessarily that’s a good question, because a lot of organizations job description are nothing more than a list of responsibilities that they will fulfill once they’re hired, but what i’m talking about is a list of skills that are required to be successful in executing those responsibilities. And so we look at those in terms of technical skills, which are really job specific and things maybe, like marketing most iranians fund-raising sales and then another set of skills that we call professional skills you might. Also call the sauce skills and these cross jobs and these air things, like planning and team work and initiatives and judgment, integrity. Those kinds of things way have a saying that a lot of organizations hyre on technical gilles. When they have to fire someone. Cheryl, we have to take a break. When we come back. We’ll continue this and start exploring why behavioral interviewing is better than what we’re all accustomed to. Please hope everybody stays with us. We’re talking smart interviewing makes great hiring e-giving connecting dick tooting, getting ding, ding, ding ding. You’re listening to the talking alternate network to get anything. E-giving good. Are you stuck in your business or career, trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping hunters. People be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative that calm mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. If you have big ideas but an average budget, tune into tony martignetti non-profit radio for ideas you can use. I do. I’m dr robert panna, author of the non-profit outcomes toolbox. Welcome back with my guests, cheryl nufer of peredo consulting, you’ll find peredo consulting at parade o p r e t o hyphen h y p h e n but don’t spell hyphen just put a hyphen in consulting peredo hyphen consulting dot com. Cheryl, why is this method behavioral interviewing superior to what we’re all accustomed to? Well, that has to do a lot with the questions that you ask, i said before the other questions or risky behavioral questions are based on principle that past behavior is the best predictor of future behavior, so if we can figure out in an interview how a person behaves in the recent past in situations that are similar to what they face in our job, then we have a pretty good idea how well behaved if we hire them. So this is the opposite of stock investing investment advisors who will say past results or no indication of future returns, right? But past behaviour is predictor of future behavior. Yeah, because we are creatures of habit. So there’s a great formula for creating a behavioral question that your listeners could start using right away. So what you do is you start with phrase something like give me an example of the time in the past, or maybe describe the past situation, and then what you do is you go back to those skillsets i was talking about a minute ago there that are important for success, and you plug in burbage that describes the skills so let’s say we were talking about initiative, then we’d say something like, give me an example of the time in the past when you went above and beyond job requirement for a time in the past when you anticipated a potential problem and you made contingency plans. So what you do is always in behavioral interview issues asked what people did in the past versus what they would do in the future, which is a hypothetical. So this sounds harder to fake, but i have to tell the whole story. Now you have to tell a whole story, and it is very difficult to fake because they’re hard to anticipate, and a good interviewer should be asking specific follow-up questions? I mean it’s, easy to just ask the behavioral questions, but it’s an interview are you start listening for what you want you want a real situation. You want to understand what they said or did in that situation and you want to know what happened, what kind of results this is scaring the heck out of me if i’m in it, i’m nervous that’s a good thing i have my own business, so i’ve never run into this well. So what if i don’t have a story about initiative? Alright, i’m under pressure. I can’t i can’t think of one well, that’s a common thing and our bullets, the interviewer is to bring out the best in the candidate, so what we can do is that’s good that’s that’s reassuring it too, because when you’re comfortable, you’re going to share more information with me, so i would i want you with questions such as you know what about in this specific job? Or i may rephrase the question where someone doesn’t have work experience. I might ask them to think about a project that they did in college or maybe a summer job so anything that i can do or i can say, you know, we can come back to that question and give you a few minutes to think about it if you’d like, there are a lot of ways to handle that it’s not uncommon for someone to freeze up. Okay, i pulled listeners before the show. One of the questions i asked is, do you feel you’re hiring? Process is efficient and you’re hiring the right candidate, and about seventy one percent said yes and about twenty nine percent i said no, so we want to help the other third, but that two thirds may not be may not be as efficient and hiring savvy as as they think. That’s, right, that’s recorders almost sorry even if they have a good track record of getting good can bring along good talent beauty of behavioral approach is that up? You don’t necessarily have to interview a lot of candidates and pick the best of the lot if you know what you’re looking for and you have a good screening process and you interview the candidates and their experiences match the criteria for success. Technically, you could hire the first candidate you interview, which reduces your cycle time, and it also keeps you from potentially losing a good candidate because you’re hiring cycle is too long. Have you seen organizations do that either? For-profit or non-profit don’t they don’t they typically say, well, she was very good, but maybe we’ll find somebody better. Absolutely, and that positing are not confident in their process. There’s something in there god says, you know, i’m not confident in the data, my process for evaluating it and that’s where a good process really builds confidence to make that decision when you see that good. Okay on, yeah, these air interesting. Ondas you said very these type of questions very hard to anticipate that they’re going to come. How does the interviewer prepare? You talked down a little bit, like going a little more detail on and then shortly we’ll get to how many interviewers there should be, but but but how do we prepare as an interviewer? Oh, as an interviewer? Well, basically, you identify the skills that are required for success in the john. Based on those skills, you develop a line of behavioral questions using the formula that i shared with you. Typically you will type those up in an interview guide or just lift if you have multiple interviewer shall divide that list up among all of your interviewers so that there are no gaps in your questioning and there’s no redundant safe so everyone has their game plan. They interview based on that. So that’s, the primary way that you would prepare a search would review the resume common things, write what you want you want it certainly want to be prepared. So if it is a a siri’s of interviews interviewers, they don’t ask the same questions then no, they don’t that’s really a waste of time, and you have so little time in an interview. You want to make sure to use it wisely. Now they ain’t me ask multiple questions about a specific skill, but they typically don’t ask the same questions because if they asked the same question, the candidate will probably give the same example and that’s kind of silly. You still tell the same story twice, exactly, and you would expect that so it’s not the interview each fall. That’s the interviewers fault for not being prepared. On the other hand, what if all the interviewees stories, anecdotes come from just one of their jobs or something? Or just too? And they’ve got, you know, thirty years of experience or something like that? Well, that would absolutely be a red flag. Either they’re bred through depth of experience is not what it may appear on their resume or perhaps there’s something that they just don’t want to share with you so that’s something that you may, if you find when you bring your interviewers together, that the same stories were told to everybody, then you could either make a no hyre decision or you could make a decision have follow-up phone interview where you would try to clean examples from some of their other work experience. Okay, so you’d like to follow up interview to be by phone, but the first one to be in person is that right? What i’m talking about here is typically you would do a phone screen, ok stations, and then bring the candidate in for face-to-face what i was saying is, if you feel you can’t make ah hyre no hyre decision, you know, you always have the option to follow-up again by phone and asked more questions, okay, okay, um and so since we’re talking sort of around this, what is your advice around having just one interviewer or having a siri’s of interviewers, um, or even having a panel? Okay, well, we would always recommend more than one interviewer, if at all possible and you can is that just to eliminate bias of one person, it could eliminate bias. It can get you more data, because if you have two interviews that you have more data on which to base a decision, listen, there are two ways of doing what we call a serial interview, which is cheryl interviews candidate hands candidate off to tony who interviews to hands it off to joe, and then when you separately and then after all the interviews, you come back together and share your example and make a decision. There’s also the panel interview where you have multiple people interviewing the candidate at one time, and you, khun, do multiple panels panels are great ways to involve more people from your organization and getting exposure to candidate. You just don’t want the panels to get too big. You know what is to become a panel? Interviews khun b scary. I’ve heard stories from people who were interviewed by five people or so that’s pretty intimidating it’s very intimidating. I’ve been interviewed by him and he had six at one time. I know. A lot about interviewing and that that was a nerve ng me, what we recommend is either two or three. When it gets above three, it can not only be intimidating, but it’s difficult for the interviewers to kind of it should be choreographed. So you should have someone out of the panel who is kind of the host and is kind of orchestrating this interview. There’s not an r k. Everyone firing questions at the candidate, and it really doesn’t set the candidate up. Cheryl nufer is a founding partner of peredo consulting. You’ll find them on the web, but peredo pr e teo hyphen consulting dot com we’re talking about smart interviewing, making great hiring, cheryl, is there an advantage of serial interviewing over the panel or the other way around? Well, there is an advantage in the advantage is that when you’re in a panel, if you conduct one panel interviews, all three of you are hearing the same stories, the same situation in a serial interview. It’s more likely, you will hear different stories, or sometimes the same story told different ways. And so, you know, that sounds bad, but it can be bad if in fact, there are vast differences in the story, like your fourth step in the supposed be the results. So if the results who are different in the same story across to different interviews that’s a bad sign that red flag may be, the results keep getting better and better. Three interview that’s a great way to start catching a candidate who may be fabricating for people actually do that. Is that true? Absolutely, they do. I’ve heard rumors to that effect, but i always hoped it wasn’t so another question i asked listeners before the show is our hires in your office typically interviewed by more than one person and seventy one percent said yes, fourteen percent said no, so most people are doing the multiple interviewing and then fourteen percent said depends on the job. Um all right, is there a job where the solo interview makes sense or no, you really just don’t like that at all. There’s a situation, i guess i mean when just one interviewer makes sense. Here’s what i would say in some more straightforward job, maybe some entry level jobs it could perhaps the appropriate that i say it’s no more appropriate in bigger organizations, bigger cos you have a really small organisation. You have to hire the right people. You i have no where to hide them. You have no one to cover for them. Hyre abad a bad fit so i think it’s always good in a small organization, if possible, to have a second set of eyes and get that second set doesn’t have to be somebody that the person is going to report to, right? It could be a colleague. I mean, taking officer just four or five people, they’re going to be hiring off fifth or sixth, like a cz you’re saying that’s a big percentage of the staff, it doesn’t have to be somebody that that person would report to write absolutely not. And in a small organization of horrified people, i mean everyone’s wearing multiple hats, they really have to depend on each other. So everyone has a big stake in making sure the best person has brought onboard so it could be a appear. It could be someone that maybe is performed well in a similar job in the past. You’re absolutely right. It could be just as long as they’re good. Interviewer god, they would be appropriate. How do we gauge technical expertise? We’ve been talking about behavior? Well, you can use behavioral questions to get that technical competencies, but technical skills are a little bit easier. For example, if you were hiring someone for fund-raising you can actually have them bring in and explain fund-raising approaches that they’ve used in the past, and i would ask a lot of follow-up questions to make sure that what they brought us, something they actually did. There are tests that you can use for certain technical skills. You can also do simulations, so for example, if you were hiring someone for a sales position, are fund-raising position you could actually have them come in and do a presentation to a team of you, and so you were potential donors and see how they would handle it. So there are a lot of ways to get technical. We have just about a minute left, cheryl, what potential problems should people look out for if they’re goingto implement behavioral interviewing? I think the biggest problem is asking a behavioral question and assuming you’re going to get a behavioral answer, so you have to be able to sort out hypothetical responses through a good line of follow-up questioning about the situation there, action in the results in-kind situation. Obstacle, action and results. Shell nufer is a founding partner of peredo consulting, which provides small to medium sized organizations with business tools that are often available only the large, for-profit corporations. Cheryl, thank you very much for being a guest has been a pleasure. Thank you so much, and i hope that this information will help you. I think it will help listeners. Thank you very much. A pleasure to have you thank you. Right now. We take a break, and when we return tony’s, take two. I have a favor to ask, stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Buy-in hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back, it’s, time for tony’s take two at roughly thirty two minutes into the hour. My block this week is i have a favor to ask. I asked block followers to give the show a one to five star rating on itunes, just like i asked our podcast listeners to do in the past two weeks, and podcast listeners stepped up thank you very much for doing that. I’m not going to prevail on you for third week, i won’t ask you to take that easy step by going to the very simple to remember non-profit radio dot net podcast listeners i’m not asking you to do that to go to non-profit radio dot net and then to click on view in itunes and then on the next page to scroll down to the bottom and click the one to five stars not asking that this week, i asked blogged followers to do that, so the only group remaining is live listeners live listeners open a window, go to non-profit radio dot net, click overviewing itunes and then on the next page, scroll down to the bottom. You can do it five listeners, you’re the third segment that i’m prevailing on non-profit radio has a linked in group. You will find us on linkedin. Please join the group is going to be a place for us. Teo. Host discussion whether it’s follow-up to a show or discussion about new topics that you might like to hear on the show. So please check us out on linked in. And that is tony’s. Take two for friday, april thirteenth, the fifteenth show of twenty twelve. Maria simple the prospect. Find her. Are you there? I am here. I know you are maria simple. You’ll find her on the prospect finder. Dot com she’s experienced trainer and speaker on prospect research. Her book is panning for gold. Find your best donor prospects now. Welcome back, maria. Thanks for having me again, tony. Always a pleasure. We’re talking about relationship mapping and minding your own data. What is relationship mapping? Well, in a nutshell, relationship mapping is trying to map out relationships to prospects in your own database, but also to find new unknown connections. Either those connections that may exist within your database that you didn’t realize existed relationships between people or it could be relationships outside of the organization. So, um let me give you an example. We’ve talked in the past about reactive prospect research and proactive prospect research, so reactive is when you have a known name of an individual or perhaps an organization, an entity, and you need to know more about them. So you have a note you have you’re starting from a known point, and you’re just trying to find more information about that that’s reactive research proactiv might be if you are sitting with other members of your staff or perhaps members of your develop your development committee and, um, discussions starts coming around about cos center in the region or some new names that have popped up new people in the community, and you’re trying to figure out how are those people connected to others in the community? How well connected they may be, but also what might be the pathway to get us to that person or to get us to that organization? So here you’re you’re starting off with a lot less information, and you’re going to go out and proactively speak more information about about that. So, uh, let’s say you have ah, donors and your database, and you’d like to know a bit more about who else they may be connected to. There are some tools out there that we’re going to get into in a moment that will be able teo, help paint that picture for you, so speak so there are a lot of very useful tools that are available to us both free and sea bass, right? I always appreciate that you come with lots of free resource is i try to come with this much free is possible, but i do realize that some people do have some budgets or maybe already tied into some cem prospect research tools that they didn’t realize also had this other relationship mapping component to it that they might not be taking advantage of right now. So i do like to include some of that information, so i think we should just tell people at the outset no, that what the all of the resource is that we’ll talk about on today’s show i have compiled the mall in a list, and i’ll post them on both your facebook business page. Tony, and i’ll do it also on your new lincoln group, if that’s alright with you too, so this way they can they can listen and not have to worry about taking as much in the way of notes at this time, because i’ll point them to all of the sights. Okay, let me just share with you the poll question on this dark, which was, are you using relationship mapping tools? Many free, like muckety dot com and note excel, which we’ll get to toe uncover relationships in your existing data? Nobody said yes, half said no, but i know about the tools. And the other half said i’ve never heard of this. I better listen on friday, okay, so even people who know about aren’t using them. So hopefully we so we need to motivate a little bit. This is this is a lot deeper than just the pull down menu of friends that each person in your database has right friends within the database. That’s correct? Yeah, this’s much deeper than that. And so there are services that have done a very nice job of compiling people, compiling companies who those people are within the companies within the foundation’s, etcetera and and really painting a picture of how these people are all interconnected because, you know, building relationships is really crucial to the ongoing success of a nonprofit organization. We hear over and over and over again and development about how people give to people, get out their network, meet more people, build relationships and so on and so forth. So this could be a way to at least identify who some of those other people are that we should be talking. Tio okay. And so this is before we get into the actual services thes air screenings, right? So you would share your data with the companies that you are with the sites that we’re going to talk about? Is that right? Well, no, not necessarily. I go in and i used the services on a one off basis. No, i go in and i plug in the name of an individual, and i see what that particular service might have compiled on that individual and who they’re connected to in the world and so forth. So i was doing a little bit of testing this week on ah, well known name of an individual who is connected in both the business and the foundation world here in new jersey. And i came up with some really interesting results. I don’t know if you want me to get into, you know that specific name or any of that. I’m not the person. You. Yeah, but i know that you can just go and start with just a name and plug that name in. Okay, you can do it on individual name basis, but i’m a little confused. So i thought this was data mining. Can you also reveal relationships within your database? That goes deeper than that? A couple of theirs, too. Services that i looked at in the last couple of weeks. Preparing for this show that do allow you to do it with your own. Yeah. Never prepared. I tried. You should be the host. So two of the services one free, one fee based to do allow you to talk. Kind of. Take a look at your own database and discover relationship. Let’s, get into what? The zone. Now, what’s the what’s, the free one. Okay, so a couple of the free ones. But since we’re on the topic of minding your own database let’s, talk about a free tool that allows you to do that. It’s called node x l and o d e xl and this is actually a an interactive network. Visually, they call it a network. No, i can’t even talk visualization and analysis tool that leverages your m s excel application as the platform. So it’s a plug in really for your if you have anything that you can export to excel and they say it’s a free download in a zip file. Now i’ve not tested this. Hopefully, you know, i’m not missing speaking here that it’s up and still available and working, but that were supposed to be able, teo, help you identify relationships that exist within your database. And then is this one of the companies that are one of the site, so that will give you those fancy looking maps with all the detailed lines and showing all connections between people and treat people and companies? That’s, right? That’s really kind of the cool thing about this, about this whole notion of relationship mapping is that imagine tony martignetti being a little stick figure on your computer screen and resonating out from there like a starburst? Almost would be lines like spokes. Okay? And so tony might be connected to the two martignetti. Plan giving advisers tony might be connected to abc board of directors for a corporation. Tony might be connected to x y z non-profit board. So all of the spokes are pointing out to other places where tony has a connection. And this is all mind off the internet. Really? All of the publicly available data foundations also. Right. Someone’s got to foundation that’s, right? That’s? Right. So one of the other now a fee based tool that will allow you to look at again at your own relationship management tools. You’ve heard of sales force, right? Which is what they call a, like a cr ram, a customer relationship or constituent relationship management tool. What’s jargon jail. They’re okay. You know, that’s going trying to explain. So it’s it’s really it’s a way for you to house all of your contact information. A lot of people. Will you simply use something like outlook for this? Um, but anyway, it’s it’s a tool to house data on individuals that either customers, donors, prospects and sales forces. Actually, they do have a component available free to non-profits, by the way. So they have a tool called prospect visual. And what prospect? Visual does is it interacts with sales force, so they provide. They say that they provide their clients with comprehensive intelligence about their target opportunities, and they deliver key insights about ways to reach them with trusted introductions. So that is a fee based tool, and that might be something that if your organization is using the sales force to track all of your donor records and so forth, you might take a look at using prospect visual right now. Do you know whether prospect visual works with the free component, the free offering of sales force for channels? I didn’t get that far in my research, so i’m not one hundred percent certain about that, but i would think that it should interact who is even what they have available to the non profit sector, if not certainly something you might start asking sales force about. If you are sales force user, that might be something you could bring to their attention that you would like access to having this integrate with prospect visual. Okay, so there’s two tools that i know specifically of that i’ve i’ve come across that will look at your own your existing data now. Do you know? Do you import to the to the sales force based one the prospect visual? Is that also an xl import or export to it or someone you know? I think that directly connects and relates into your sales force dot com database. If you have a database house there, you would look at prospect visual if you have your database housed and more if you’re really small and you’re not into any type of fund-raising software, you might take a look at this note, excel if that plug in is available for you day or what, or whatever program you are using for your database management, you might be able to export from there to excel, yeah, and then and then from excel toe node excel, right? And, you know, i think it would be totally reasonable as well, now that i’m thinking about it for you to go to your software provider, whoever you are using for donor database management and say to them, hey, you know, i just learned about this new tool called relationship mapping i’d love to be able to know what does your firm offer in terms of a tool that i can use to mind, ah, nde, find new and existing relationship that i didn’t realize existed within my own database. Okay, we have just a minute before break. Maria, you wantto introduce us to another? Yeah, let’s, get yeah, let’s, get into one other one that’s free at this point. Muckety muck, itty dot com m u c k e t. Why this’s really pretty cool? It is. It explores path of power and influence. That’s. What their tagline, your muckety muck. So you can see here by a person’s name or an organization name, but don’t use me as an example because i am not a muckety muck. So put somebody else in that that that was your name in there. You didn’t come up in that database. I did. I did try to put your name in there while i was playing, but i could wait. What’d you say i was busy talking over you? What? No, i didn’t find your name in no surprise. All right, so you gotta rub it in. Thank you. Couldn’t just leave it. It wasn’t enough for me to just joke about you had actually make it realistic. And riel really? Thank you. Thank you so much. This’ll be maria’s last time on this show. So you may as well. Tweeter of fan fond farewell use hashtag non-profit radio say goodbye to maria. Actually, we’re going to take a break and when we come back we’ll talk more about muckety without me, so stay with us. Talking alternative radio twenty four hours a day. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic reading. Learn how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen every monday at eleven a, m on talking alternative dot com. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. Hi, this is nancy taito from speaks. Been radio speaks. Been. Radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. This is tony martignetti, aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Technology fund-raising compliance. Social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcast. Talking. Welcome back to tony martignetti non-profit radio i’m talking with maria simple about relationship mapping on dh, the next site that we’re gonna talk about his loser dot com. So your prospects are not on muckety like me, which maria hastily pointed out, you goto loser dot com and they’ll map all the of course they’ll be no spokes coming from that would just be one little stick figure in the middle. No spokes it’ll just have the person in isolation. Yeah, i’m not sure we should be sending people to that site. I have no idea. I don’t know what that all right, let’s, talk about mark s o muckety. Yeah, you know, we’ll we’ll provide you with that nice visual map, as i described it a little earlier about how people are connected, but also they have ah, brief bio that they provide on individual. So i do find that quite used so you might come across an individual that you’d like tio run through that particular database. I frequently when i’m doing my prospect research, tony, these are tools that i have in my toolbox, right? So i’ll be, you know, doing research and finding out what? You know about their philanthropic giving about their assets, anything i can get ahold of in the public domain. These sites are yet another tool that i do reach out to and run their names through the services. Sometimes it’ll be in one service, and sometimes it’ll be in another and that’s why it’s important to kind of have a nice arsenal that you can tap into and have more than just one even relationship mapping, mapping tools? What i think is valuable about these tools is i want to point out that because i was looking at the some of the maps that were created, they don’t just show the person and their connections, but then let’s say the person is connected to a foundation and then the other people who are connected to that foundation that’s, right? And then as well as other people connected that person so it doesn’t just go one one level out or one dimension, right? You can keep, you can keep expanding it out much further. So as i was talking before about using your name is an example. Let’s say you’re connected to the x y z foundation. Well, then, certainly that’s. That’s not just a bricks and mortar building, right? That foundation, that foundation is made up of people so you can actually click on that foundation name and hit expand. And it will then show shootout spokes. And at the end of each spoke will be the individual names of other directors who are connected to that foundation. So presumably then tony martignetti would have access to say all ten of those directors of that particular foundation. And this all has the advantage of being visual which appeals to a lot of people. Yes, absolutely, absolutely so. Moving on to the next tool i want to talk about is corporation wicki. And again here you can search by people, companies and st. So one of the things that i liked about corporation wiki is that you can. Then you can click on your state name and then drill down further to getting it just as far down as a name of a particular town. And names pop up their corporations and so forth. So, you know, a lot of the wealth in america. Tony is held by people who own their own business since right? So that was that was highlighted forthe very well many years ago in that book the millionaire next door. So you make you may have some new names pop up of businesses and individuals that you had no idea resided or ran a business in your particular community. And so this might bring up some new organizations and people that you want to check out a little further is corporation wicky one of the free sites or this is a pay one? Yes, it’s free. Well now another free one that we have talked about extensively in the past, it’s called lincoln and you know that is more on, you know, you have to be a lincoln member, which is free todo, but then you can also plug in the name of an individual, and it will tell you how many degrees you’re separated from that individuals so that’s more for me to be your business to business prospecting that you might be looking to do and developing relationship. So i don’t think we need to spend too much time talking about lengthen because we’ve talked about it a lot, but certainly it can be considered a relationship mapping tool they actually have ah provide a link to your listeners to something called in maps, which is kind of ah, cool, interactive visual representation of your own professional universe. Where do you find that? How do you find in mathos i’ve got the link for you right on the, uh called in maps, and i provided on the recap that i’ll send out after the conclusion of today was flickering through its on lincoln it’s unlinked yet, but i’m saying we’ll put it on facebook page and in the lincoln group. Yes, i’ll put it on both planes for you, uh, another freebie and the final one to talk about in terms of the free is called the notable names database, and they say that they track over thirty seven thousand people of note. Now i will say that there you’re going to be finding more of the, you know, famous people who are out there, but but certainly if you happen to have a prospect who is a famous individual or a donor who’s, a famous individual, you might run their names through the database to see who else they may be connected to, that they could help open some doors that sounds like it could also be called top one tenth of one percent dot com thirty seven thousand people that’s pretty small. But now that i’ve confused people, why don’t you give the name of that site one more time? Uh, notable names database it’s called n and d b and they had something called a mapper. Tools and andy be mad. Brutal. We have to leave it there. All these resources will be on the facebook page and the new linked in group maria simple is the prospect finder. You will find her. You will. You will find the finder at the prospect finder dot com. Thank you very much, maria. Thank you very much. Always a pleasure. Finance my thanks. Also to cheryl nufer for joining me in the first segment next week. The eminem’s melanie and melanie it’s the melanie show. Melanie grace west writes the donor of the day feature for the wall street journal. I have a special title all set for her. You’ll have to listen to hear what that is. I’ll ask her how she likes to be pitched so that you can give it your best shot at getting major coverage for your donors. In the journal, and we’ll also talk about what she’s learned from writing this column every day five days a week, the donor of the day feature and melanie schnoll begun is managing director at morgan stanley private wealth management. She helps her ultra high net worth clients make charitable gifts and get on boards, but she has incredible, really valuable practical advice that applies to any charity soliciting any size, gift or recruiting any boardmember also, do you think that the very wealthy people aren’t interested in small and midsize charity boards? She’s going to prove you wrong podcast listeners you stepped up. Thank you very much again for rating my show in itunes. If you haven’t yet, you can always start by going to non-profit radio dot net. I think i mentioned that once or twice earlier. And for those of you who did thank you again very much. Our creative producer was claire meyerhoff. Sam liebowitz is our line producer. The show’s social media is by regina walton of organic social media and the remote proof producer of tony martignetti non-profit radio is john federico of the new rules. I hope you will be with me next. Week for the melanie show, friday, one to two p. M eastern. Always at talking alternative broadcasting at talking alternative dot com. They didn’t think that shooting. Good ending, depending. You’re listening to the talking alternative network, get anything. Cubine how’s your game want to improve your performance, focus and motivation? 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You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. Looking to meet mr and mrs wright but still haven’t found the one i want to make your current relationship as filling as possible, then tuning on thursdays at one pm for love in the afternoon with morning alison as a professional matchmaker, i’ve seen it all with distinguished authors, industry coolers and experts on everything from wine to fashion. Join us as we discuss dating, relationships and more on talking alternative dot com. Are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over intellect, no more it’s time for action. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society, politics, business it’s, provocative talk for the realist and the skeptic who want to know what’s. 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084: Twitter Talk & Push It – Tony Martignetti Nonprofit Radio

Posted on March 24, 2012 by Nonprofit Radio

Tony’s guests this week:

Pamela Grow, coach, consultant and author of “Successful Fundraising for the One Person Shop” and Brendan Kinney, vice president for development & marketing for Vermont Public Radio

Maria Semple, The Prospect Finder, consultant in prospect research and author of “Panning for Gold: Find Your Best Donor Prospects Now”

Read and watch more on Tony’s blog: http://mpgadv.com

View Full Transcript

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Durney yeah. Dahna hello and welcome to tony martignetti non-profit radio on march twenty three, two thousand twelve i’m your aptly named host, we’re talking as always about big non-profit ideas for the other ninety five percent. I do hope you were with me last week, it would kill me if you had missed more dreaded than death and dentist. Public speaking presentation in public speaking coach laurie krauz had four steps to get you from no way i’m getting in front of those people, too. I killed and pinterest possibilities. Pinterest is the newest social media property to skyrocket. We talked about what it is and whether there’s anything in it for your non-profit and how to get started. Scott koegler, our tech contributor and the editor of non-profit technology news was with me this week. Twitter talk to twitter chat hosts pamela grow of smnpchat at which is small non-profit shot and brendan kenan kinney of fundchat tell us how these one hundred forty character conversations can help your non-profit and build your professional network, then push it. Maria simple, our prospect research contributor and the prospect finder, explains how pushed technology much of it free, can support your fund-raising and based on the pre show survey, it sounds like a lot of people are not taking advantage of this. We’ll try to turn that around between the guests on tony’s, take two. My block this week is a new york times the charity community will suffer, the new york times, dropped philanthropy, and charity is a full time national beat a few weeks ago. The piece is that they are doing now, are lousy, and i’ll talk about it. I’m very grateful that the show is supported by g grace corporate real estate services. Now we take a break, and when we returned twitter, talk with pamela grow and brendan kenny, so stay with me. You’re listening to the talking alternative network. Durney are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call us ed to one, two, nine, six, four three five zero two for a free consultation. That’s lawrence h bloom two, one, two, nine, six, four, three five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio with me now are pamela grow and brendan kinney. Pamela is founder and co moderator of small non-profit chat on twitter she’s, a coach and a consultant to non-profits her latest book is successful fund-raising for the one person shop she is at pamela grow on twitter and she’s calling from eastern pennsylvania. Pam, welcome, i am welcome. Thank you, thank you. Good to have you here. Brendan kinney is the founder and moderator of fundchat on twitter. He has over twenty years experience in fund-raising and development. He has spent the majority of his career working in the nonprofit sector specifically hyre ed and public media on on twitter he is at brendan kinney k i n n e y brendan is calling from vermont. Brendan kenny, welcome to the show. Hi, tony. Great too with you that’s. A pleasure to have both of you. Thank you brendan let’s, start with the most basic just in case there are people who are still not very aware of what twitter is, why don’t you explain it and say a little about what the value has been around twitter for you? Sure, i think that you know, twitter at a very basic is a microblogging service that i think most people have heard about my now and it’s made up of messages of one hundred forty characters, no boar, which could make it challenging. But i think the value that both get from twitter is really time communication with people that share their interest for their hobby for a particular matter. And pamela what’s been your just general experience with twitter and its value. Oh, honestly, my general experience. I remember when i first got on twitter and i was actually following a marketing plan for my business, and one of the first steps it said was to get a count on twitter and i went and i took a look at twitter and honestly, i just said, well, this is goofy, this is not for me, and i sort of put it aside and it was maybe a month later and i was reviewing my program again and i went and i revisited twitter and i decided i would jump on board and it was a very odd medium than at first it took a while to get used to it on. Then. Once i got used to it, it became actually my favorite social media tools are your favorite, but you use something, changed your mind and made you go back to it, or you just you just thought, well, maybe i should give it a second try. You know, when when i’m following a specific program, i like to follow it to the letter. And so i went back, and i thought, well, i okay, you stay true to your you were staying true to your business plan, all right, and what? And why don’t you explain to people, pam? What? What the chats generally are? How does a chat work? Well can’t flex anywhere typically around sixteen, and that some of them go on for an hour and a half? I took a look around, i think it was back and, you know, it was back in two thousand ten, and i saw that there there wasn’t there are a lot of checks that are non-profit related, but there wasn’t anything specific to the one way, but before, before we get there, what is a chat? Oh, it’s a chan is something that usually you have a different topic every week we actually are can’t is every other week, and he spent about an hour going over that topic. Every shot is kind of different in the way it’s run. Some of them are very free flowing, some of them stay very, very focused, and they may be have four, five questions, and they don’t veer off those particular questions with questions argast tends to be a little bit of a mix of both okay, and what we want to point out for people is that it’s a lot of people. And anybody who wants to participating at the same time exactly it’s sort of like a kind of envision. It is a cocktail party. Okay? Brendan what’s what’s your your sense of chats? Yeah, i think, you know, i was, uh, on twitter for a while, and i had checked out a couple of other tweet chef and, you know, i found that there wasn’t many just like pam, not many conversations happening around non-profit fund-raising so, you know, in two thousand eleven, i launched fundchat really just as a way to try to connect with other non-profit folks that were experimenting with social media and it just sort of took on a life of its own, and we have fundchat everyone today at noon eastern time and just like pam said, you know, we choose a topic and typically for five questions to keep the conversation going and it’s just a it’s a great conversation every week great opportunity to connect with others on a particular topic and learn from them and also share your own expertise. All right? We’re going to take a break very shortly, and when we return, pam and brendan will, of course, still be with me, and we’ll talk in a lot more detail about how you participate, how you find these two chats, what some of the feedback has been from from these chats that will hopefully induce you into them, and we’ll just before we break. Take a break. One stat from the pre show survey. Whether you’re non-profit actively uses a twitter account and seventy three percent yes, onda, about the other twenty seven percent. No. So we want to try to get that other quarter att least little motivated about using just twitter. And then we’ll talk more about chats, that’s all after this break. So stay with us getting ending, ending e-giving, ding, ding, ding, ding. You’re listening to the talking alternative network duitz get in. Cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative that calm mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen every monday at eleven a m on talking alternative dotcom. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l, j media. Dot com. Talking alternative radio twenty four hours a day. Lively conversation. Top trends. Sound advice, that’s, tony martignetti non-profit radio. And i’m ken berger from charity navigator. Welcome back with brendan kinney and pam grow. We’re talking about twitter chats, brendan, so if a bunch of people are typing in these short blogged posts and one hundred forty characters each and we’re all doing at the same time and maybe even if there’s some organization revolving around a question, how can this really be a learning tool? Yeah can can feel like a flood of messages, but there’s a couple of ways to manage them so that you can kind of keep up with the conversation and participated one it’s just, uh follow that hashtag typically a tweet shed is centred around a hashtag okay, now i’m goingto i wantto move you immediately into jargon jail, which hasn’t had a job in jail hasn’t come up for a couple of weeks, actually, but i’m glad that’s why i’m pouncing on you now that it has because i’ve been chomping at the bit no, no jogging allowed, so you have to explain what is a hashtag in twitter certainly twitter the way that information can be organized through the use of hashtags so typically that’s. The words, though, is in the case of funded chat fundchat but it’s preceded by the pound symbol and so that’s. A very easy way for you to win her back any brendan you know, i think it’s your calling from a landline, right? Yeah. Okay, you were just breaking up kind of badly. Oh, sorry about that. All right, well, it may not be your fault, let’s. See? So just to reiterate so the hashtag when we say hashtag we’re talking about the pound sign on your keyboard, okay? And so if someone, for instance, wanted teo and pam, you’ll get fair time. Of course, you know, we know you’re there too. But if someone wanted to find fundchat on twitter, brandon, what would they search for? So they could search for the pound symbol and the word fundchat and depending on what twitter client you use, you can create a scream of just those those tweets. Or you can use a weapon to face like tweet chat dot com to follow a particular hashtag okay and so that’s how people are participating in your chat and also in pam’s chat right there they’re following that hashtag for the hour, okay? And brendan, when we come back to you maybe just speak. Up a little louder. That meant that may help a bit. Sure. Okay, pam let’s, let’s, explain your chat. What is the name of your chat again? And how would people find it? It’s, a small non-profit shot and it’s hashtag jem. Okay, and i’m just going to do that. Since i was in the air force, i like to show off that i know the phonetic alphabet. So for pam’s, you would do hashtag sierra mike november, papa! And then the word chat. Which would be, of course, charlie hotel, alfa tango. S m and p chat let’s say so. So, pam, what are some of the topics that you’d like to talk about on small non-profit chat? Oh, wow. We have covered a lot of different topics. We’ve covered email marketing time management in the small shop stewardship we have actually covered maybe three or four times because it’s such an important topic, we’ve covered corporate sponsorship work fund-raising we’ve had a couple on doing your annual report volunteermatch judgment surveying. Okay on dh what kind of feedback you’re getting from people who participate in your chats. Oh, my god, we get we get some amazing feedback. One of my and i wish i didn’t write down her name, but one of the participants once wrote me recently and she said it made me feel great about being a fundraiser we love to share a resource is our time and our opinions all to help people further mission in vision. It’s great to see such collaboration. Yeah, on dh that is that’s. Very complimentary. How many people typically are in your chats? Pam? On average, you know, we had a high of about one hundred thirty. But on average, i say we run about seventy, seventy, okay now, and i was just with you in small non-profit chat for the past hour, because you do yours on every other friday, one, two, sorry, twelve to one on we were just on with john hayden apartment. Excuse me, it’s, actually it’s, actually the first, not just every first and third. Okay, thank you. First and third fridays, twelve to one, and you have is your guest, john hayden who’s. Been a guest on the show. You were talking about facebook for non-profits, right, and john is just amazing. John always generates a lot of talk, and, in fact, today’s with today’s was actually very free flowing. You know, we didn’t have any questions. We do in-kind let people come in and this past wednesday, i was in fundchat with with brendan on dh, the topic was pinterest brendan, how many people do you usually get on in fundchat think we average about fifty a week and it’s been hyre that for some topics that are especially attractive to folks, but yeah, way range from, you know, non-profit social fuck media fund-raising to capital campaigns to the annual fund it’s a great range of topics. Yeah, and i just made a mistake, your pinterest was your topic last week, right? Because we had to be coordinated with this show and pinterest was there. We were talking about interest on the show also, and brendan, what kind of feedback you’re getting from fundchat participants? Well, it’s really great that, you know, it really has taken on a life of its own, and a community has really formed around the hashtag, and people really appreciate the opportunity to learn from others to grow their professional network and to just become more savvy and using the social media tools do you also have guests on from time to time? Occasionally a few weeks back, we had e, m adair and nathan hand on we had a special chat just about capital campaign. Okay, and do you find you get more people when you have a guest or not or doesn’t doesn’t really matter. I think it’s really it really depends on the top. You know, i think because you’re on twitter, social media topics and to be a big popular one, but also we’ve had some very lively conversations about fund-raising policies. It all depends on the topic. Okay, that’s. Interesting, because those could be kind of dry. Yeah, but there’s always people. You know, we should tell two people two there’s always joking back and forth. A little side conversations, right? Yeah. It’s really? You know, nice how people begin to develop relationships within the chat and amongst each other. And it often is light and fun and the conversation for so for people who always want to be in the back of the room, you know, talking to the person that’s sitting next to but it’s disruptive when it’s a live speaker, you could get away with it in small non-profit jet or fundchat typically difficult. Yeah, sometimes, you know, people will try to get back on topic, but yeah, generally that kind. Of thing is, uh, is totally cool, pam. You liketo have resources available, don’t you? Sometimes ahead of the show for people to look at you that’s, a great point that you just made, you know, a lot of times we’ll have a free handout. Now, i actually honest, to be honest with you until you haven’t done it for maybe six, seven weeks, but oftentimes we’ll have a free hand out where we’ll actually list. A lot of the resource is so people can kind of read up on things prior to the bat. Okay, so little study. Excellent, excellent. And i saw you today in in small non-profit jet. John hayden was sharing a bunch of girls for all different kinds of facebook. Resource is. Absolutely, yeah, that’ll be included in the upcoming transcript. Well, i will get to it soon as we’re done here, okay? And we’re gonna talk about we’re going to talk about transcripts and so for people who missed the chats, but so there was probably no in the and i was only with you for about forty minutes or so. He probably shared about eight or so different girls are articles that he’s written or other or other people have written on the facebook topic, so there was a lot of resource material for people to check out later on. Exactly. And i also also made the claims of someone today that i hadn’t known before, and it was kind of direct messages back and forth, and he he’s an expert on facebook advertising and that’s something i’ve been wanting to burn my reader’s attention, so we’ll probably be collaborating on that and that’s an interesting point too, isn’t it, brendan, about building your professional network the way pam is just describing she just met somebody today who could be helpful to her? You know? Absolutely, with just the nature of twitter, you never know who you’re going to bump. Into out there in the twitterverse and it really is a fun way to get to know new people and to grow your network. Yeah, i’m sure every week you get you get a different group of people, right? There is a core group of people that always seem to come around fundchat but every week you’re right, we see new faces, new voices and it really is it just continues to grow yeah, and that’s your experience to pam. Do you have? Ah, core and then people who joined differently different times? Absolutely like today’s with john hayden. I saw a lot of new faces we’ve had wei had mazarene treyz on talking corporate sponsorship. The well back and she’s been a guest on my show also she’s terrific. And we had a lot of new faces for that one. Whenever we have a guest, we usually do have a lot of new faces then there’s that core. Now, brendan, do you tend to have ah resource material available also beforehand? Or do you not do that so much? Not really. We typically post ah block post about the upcoming shat and sometimes will provide links and resource is and we tried to when we can post the questions ahead of time so that people can have a chance to reflect prior to the conversation. Okay, you do you do the post the questions ahead. Okay, i want to remind listeners on with pam grow she’s, the co moderator of small non-profit chat, which you’ll find at hashtag and now everybody knows, of course that’s the pound sign hashtag sm and pee chat, sierra mike november papa chat and brendan kinney of hashtag fundchat he’s the founder and moderator there on dh on twitter, you’ll find a panel to grow she’s at pamela grow and brendan is at brendan kinney. Brendan let’s, just talk a little about the transcripts that pam mentioned earlier. How how does that work? Well, there’s a couple different ways that folks do it there’s there are services out there that people can use to curate their own transcript like store. If i, uh, i have been using hash tracking dot com, which automatically captures the tweet with a hashtag fundchat and it also post that’s related to that particular chat. So the transcript is what value for people? Well for folks who can’t participate. At the time that fundchat usually happens between twelve and one on wednesdays. If you can’t make that time, you can always go back and review the transcript and still, you know, learn what people talked about during the during the chat and if there were any resource is shared, like i was saying hyre john hayden was doing in small non-profit shot today, if there any resource links, you could go back and find those easily and click there. Exactly. Also, i think what’s great is by being able to provide the full library of transcript transcripts on our block, people can go back on all of the topics we’ve covered and looking for those resources and those tips. And pam, you have transcripts? Yeah, i have trained you well, i’ve been using tweet reports, so brennan, i’d love to talk to you about your method. Sure, senator, you know it’s been a challenge, kind of from day one it’s the transfer apart, but i don’t think i don’t think you need to be and on board with that, but it has been a bit of a challenge. Typically what i do is i post a link to the transcript on the on the small, not non-profit page okay, and since we’re talking about it, why don’t you tell people where that is? Pam that’s actually at, uh, www pamela’s grantwriting block dot com and there is a, uh you’ll see that there’s a paint there for small non-profit okay and again, that’s pamela’s grantwriting blawg, dot com right. And brendan where’s the blog’s for fundchat it’s at www. Dot fundchat dot org’s and you can subscribe to our ar e newsletter right there on the page. Okay, um, let’s see what? Brendan, what do you what do you envision happening for? With with fundchat where would you like to go? They haven’t been yet. Well, i think my focus right now is to really reach out and to attract other folks within the non-profit sector toe fundchat specifically, i’d like to try to drawing more people who work in higher education or, um, you know, arts and culture organizations and public media to begin to participate in the conversation, so really just looking to grow the number of people who are involved and that it sounds like that’s ah, worthwhile venture, because another question i asked listeners ahead. Of time was whether they are professionally or personally participating in organized twitter chats. Only about fifty five percent said yes, andi, the rest were split between no, but i know what they are and i know and i have no idea what they are. Maybe i should listen to the show so there’s about forty five percent of people not not not doing it. So you’re trying to entice some of them to the chat about you, pam. What? Where would you like to take small non-profit chat? Well, that’s a good question, tony, and i hadn’t really thought about it. I mean, when i when i first put it out, there was kind of it was kind of on a lark and it was not part of my overall strategy, but i have to say it’s been a real revelation to me, the way it’s grown and how much i personally have learned from it, as well as how much the participants have have taken away from every chance. So the way it is right now, i’d like to continue having having terrific guest experts and continue learning from each other. That’s what i’m finding really important about the small non-profit chatted, learning from each other, so it sounds like you need a business plan, maybe for small non-profit chat, then you’ll follow that to the letter and you’ll grow it. Um, let’s. See what lights were going toe. I think we have just a minute left, so let me thank pam and brendan again. You’ll find pam on on twitter at pamela grow and you’ll find small non-profit chat on the first and third fridays of each month, twelve to one eastern. I have that right dahna pam, you do okay and you’ll find brendan kinney on twitter at brendan kinney, you’ll find fundchat on twitter on wednesday’s, also twelve to one eastern. Those are both eastern times and i want to thank pamela grow and brendan kinney for being my guests. Thank you so much, tony. Really appreciate thanks to both of you, it’s been a real pleasure. Thank you, thank you right now we take a break after the break, it’s, tony’s take two and then after that, after that it’s push it with maria simple and pushed technology, so stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed and the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back, it’s, time for tony’s take two at roughly thirty two minutes into the hour, my block this week, new york times the charity community will suffer, and in fact i’m already seeing that there is some suffering in the in the coverage. I had told you last week that the times dropped philanthropy and charity as a full time national beat and ah, spokesperson had said that it would now be covered across what news desks, but no one person devoted to that beat and i’m actually seeing mohr philanthropy charity pieces in the times, but they’re pretty crummy quality and not really that not really applicable to the wider charity community. I mean a lot of things several pieces on eight and nine figure gif ts in these mega million gifts, and there was one about a twenty million dollar auction on da piece about these exclusive fancy pipe charity parties, but really lacking in most of them in substance and the substance that i did see was limited to large art museums. There were two pieces, but really only applicable to that small segment of the very large charity community, so i still believe as i have that without a full time reporter who is devoted to charity that the charity community’s going to suffer because we’re gonna lose voice on, we’re going to lose in front. We’re gonna lose information and coverage from this international media outlet and i think voice and coverage our our our power and the community deserves to be heard. Needs to be heard. It’s an important part of our culture, our society that’s on my block. The block is that tony martignetti dot com and that is tony’s. Take two for friday, march twenty third, the twelfth show of the year. Maria semple was there. I know she is. I hear the buzz. Maria, how are you? Hey there, tony. How are you? I’m very well, it’s. A pleasure to have you back. Thanks, maria. Simple is the prospect finder. You’ll find her at prospect finder dot com she’s, our regular prospect research contributor. And we’re talking this week. Push it about much. Well, push technology much of it free. Maria, what is pushed technology. Okay, so i was ready for you, tony. I had a feeling you were going to want to put me into jargon. Jail from the outset. I did that before first guest. Yes. So i was like, okay, all right. So on a website called computer user dot com, this is how they define push technology internet technology that allows information to be delivered or pushed directly to a user who subscribes to it rather than the user having to go look for the information on an internet site. Okay, so we’re subscribing on dh. Presumably we can control what we subscribe to that’s, right, that’s, right. So in in the world of prospect research and as it relates to fund-raising, we’ve talked in the past on some of your shows, tony, about pro active research versus reactive research. So what push technology allows you to do is set up very specific alerts so that you can crowe actively have information that is relevant to you. Pushed directly to you on a frequency level that you decide on. Okay, many of these services allow you to decide how often you want the information driven directly to your inbox. Basically. Okay, let’s. Give a few examples before we talk about what the different sites are. The free free ones versus the paid ones. What are some? Examples how you would use this in prospect. Reese. Okay, so in terms of what you would look to monitor if you were working for a nonprofit and i’m talking about non-profit small or large, okay, andi, i think that the larger non-profits the university’s especially are utilizing these techniques heavily, but they are very used oppcoll and simple techniques that any size non-profit can use. So what? To monitor information on your top donors. Okay, so those might be your your top individual donors? For sure. I think you should be monitoring what’s going on in the world of those individuals, perhaps their companies. Okay, so you’re actually monitoring their names. Is that write their name? Their name exactly. I would put an alert set up on the name of your top donors, your own organizations name. Why not make sure that you’re also or somebody in your organization is monitoring what’s going on with your organization name and your brand out there so that you can monitor any conversations that are taking place, etcetera? And he mentioned in the press yes, your competitors. So who are your direct competitor organizations that are perhaps geographically located close to you? Or those that seem to have a very similar mission toe what you’re doing, you might want to monitor what’s going on in their world and certainly any general news that is in your your industry. Okay, so industry related news issues that are important to your organization on dh just kind of staying alert to what’s going on there that one you could use a cz information for maybe block posts, all right could be subject of posts or or maybe even just ah tweeted out that there’s an article about something that’s relevant to your charity charity work. Let’s, give a, you know, a concrete example, let’s say you’re a non profit organization that is a mental health provider, and so there are issues going on, maybe in your state, maybe there’s been some cutting funding that is going to be coming down the pike for all health care or mental health providers in your state. You might want to make sure that that gets out to the people following you on social media. If there are articles about how to deal with depression, how to overcome essay, you know the mood disorder that happens in the wintertime. When we’re all not getting enough sunlight, things of that nature, so educational news, but also information related. Teo, you know how your organization is perhaps being affected, what’s going on by the economy, okay, were there any other suggestions you had about what to monitor before we get into how to do this? Because i know you think that sort of talk things i don’t want to overwhelm people, but those have been kind of be the top things that one would want. Teo, consider monitoring if you have a very public metoo director of your organization, you may want to monitor their name as well just to see where they might be coming up on the internet in the press. Ok? And i know you have a bunch of free free resource is that we’re going to talk about i just wanted to share the response from the listener pole. Do you feel your non-profit is taking full advantage of free resource is to support your fund-raising on ly eighteen percent said yes on the other eighty two percent, no so let’s acquaint them with some of the free resource is for for using the push technology and getting these alerts, okay, so i’ve really only pulled together a small sampling, and i would i would i metoo pulled, by the way, telling i’ll make the entire list both free and the phoebe services we discussed today, i’ll make them available on ma on your facebook page. Ok? Yeah, so that people will have access to the entire list on dh, the free services that you can’t talk about alert services without talking about google. It is, i think, one of the premier services to be able to get free alert, set up and the key to remember when setting up a google alert, by the way, if you don’t know where to set this. Yes, i was going to ask you to ask literally, just go to your here google search field and type in google alerts, and it’ll bring you right to it. Okay? Yep, we’ll bring you right to it. But if anybody wants to know it’s google dot com forward slash alerts okay, do you have to have an account? No, i don’t think you necessarily do have have to have an account. I do have a google account, but i believe when i set my alerts up a while back. I don’t think i had the account of time you just have to you have to share their your email address so they can they can send you the alerts. All right, okay, so you would have to there’s a box that you need to fill in called search query, and so for example, i like to monitor what’s going on in the world of prospect research. So my search queries prospect reese with quotation marks around that phrase. Very important if you’re going to be monitoring the name of your organization or the name of an individual that you go ahead and put those quotation marks around it so that google will go out to the internet daily and look for the information and then deliver the results to your inbox conned the importance of the quotes is that it’ll just give you that exact phrase that’s in the quotes versus the first word being somewhere, and then the second word being somewhere else in it. If i didn’t put prospect research in quote, it would be sending me the results where any any anywhere results with the word prospect in it. And henny results with the root word research in it. You can imagine how many results i would be getting on, like some like, like some matching, like some dating site. I found a prospect, and now i have to research her. You would get you would get that. Okay. I guess he would. Yeah. That’s. Kind of interesting. I hadn’t thought about that application. I don’t get that. I don’t have that set. I don’t. That’s. Not from personal experience. Just zoho okay. Okay. So google? Yeah, it’ll. And so it will look for news. Blog’s video discussions, books anywhere where that phrases mentioned and deliver those results to you. You get you get to decide how often do you want those results delivered to you on dh? You have us on google. You have ah, selection of three possible results as it happens once a day or once a week. Okay, for me, i like it sent once a week, one today. But if you find that would be too overwhelming, you can certainly have it sent to once a week. But here, you know, you’re looking for relevant, timely information. So i think once a day is a good opportunity there, and you can vary them. I know in my business i have my name and that i get as it happens, but there are other things related to plant e-giving and charity registration that i’m happy to get. I hate there, have them once a day or probably more likely once a week, but yeah, so they don’t have to all be the same, right? You might decide that you want to monitor issues going on in your in your sector and have that delivered to you once a week, but perhaps your top donor names you’ll have delivered to you once today or as it happened. Right? So if there’s some breaking news about them, you can either right brace for bad news or be quick and really quick and say, congratulations. Yeah, exactly a congratulatory note. Somebody gets a promotion somebody’s company does well, um and it’s a great opportunity for you to pick up the phone, shoot an email, whatever you preferred communication channel is with that donor and say to them, hey, you know, i just saw on the news now they don’t need to know you haven’t alert set up on them give you a little bit of a leg up. Perhaps. You look very. You look very together. And as you said earlier, very proactive. Yeah, absolutely. Um, so you want to be able to monitor who your best prospects are, you know, and potentially the timing to ask for a gift. So if you see some really big information concerning a prospect that you’ve had in a cultivation say’s it’s definitely an opportunity for you have another touchpoint and perhaps solidifying move them to solicitation. What else is there? That’s free. Besides google alert, right. So free. Another one i love is linked in. I’ve talked about lengthen a lot on this particular radio show on the advanced search page. You can set up with a free lincoln account. Is there another radio show that you’re on, by the way? Are you you double timing? Mei is there some of the shit? I’ve been a guest occasionally on others. But you you’re the only regular. Okay, alright. Stepping out on me, okay? I’m sorry. So so in terms of the search alerts on lengthen, you can save up to three search alerts. Now. Here, you’re looking to mine, lincoln’s. Database, and you can have the results sent you on a weekly basis or a monthly basis. And this is a good way, as they would say in the sales world, to keep your pipeline full. So let’s say you are you are a non-profit that is continually looking to connect with people in the financial services field. Uh, and within a fifty mile radius of your non-profit zip code, you can set that search up to run and then say that search and let lincoln push those results to you either weekly or monthly. And it’ll kind of keep your your your pipeline a little bit more refreshed on you. Will you just set it up once and put it on auto auto pilot and let lincoln do that legwork for you, maria, we just have a couple seconds before a break. Where does someone go to set up those advanced searches on lengthen on the advanced search tab way over to the right next to the search box. That’s in the upper right, then? Yes. Okay. Maria semple is going to stay with us. We’re going to keep talking about push technology free and fee based. So stay. With us oppcoll. Talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community dahna. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Talking. Talking with maria simple about push technology, of course, she’s, the prospect finder and our regular prospect, research contributor maria we have sort of an uphill battle because pre listeners sorry, the pre show survey i asked whether people are using push technology to help fund-raising and only twenty three percent said yes, yeah, yeah way we can change that. Maybe you could do a post a post show, sir, wait get that’s that switched around a little bit. Let’s share some more of the free resource resource is besides google alerts besides linked in what else is no cost? So three others that i wanted to point out really have to do more with news sources. So the new york times, for example, has a news tracker service uh, that allows you to set up customized alert, and you can narrow that by section of the newspaper or by your topic of interest. For example, i’m not using that one. Particularly so i’m not sure if you can get his focused as setting up a phrase like you can say a google alert, but certainly, if you are looking tio, monitor certain topics of interest, you might consider the new york times i’m not. I’m not too big on the times right now, but but i don’t mind using their free services should certainly be promoting those. Okay. Forbes is another one that allows you, teo track something. They have a service called the people tracker service, and you can set up a feed alert, teo forbes articles and mentions of your prospect in filings with the securities and exchange commission. Now, before you throw me in jargon jail specific filings that i’m talking about our filings having to do with people who are corporate insiders, that means they are either on the board of directors. They are the top executives of the company, or they own ten percent or more of the outstanding stock. So if you’re defined by the sea as an insider, you need to file all of your trading activity of your stock with that company with the fcc. So as a result, you can track that type of activity on board. Is that is that the only stuff you can find on forbes or like is there magazine content also available? I think the magazine content is available as well. Okay, okay, so not. Just the technical stuff. But the technical stuff has value, too. Yeah, like you mentioned earlier about timing for ah, solicitation. Perhaps. Absolutely. Now one news service that i subscribe teo, get daily news pushed to me is called nj biz. So whatever state you’re calling in from and that that business publication, that that is really related. Tio news going on in your state on businesses that’s the one you want to check out, go to their online site and see if you can sign up for alerts to be sent to you. For example, with nj is dot com. I actually have daily and what they call their morning round up that pushes important new jersey news to me on a daily basis. So all scan that comes into my inbox i kind of look it over where i see there’s information of interest to me. I’ll go ahead and read that article i think about a month or two ago tony that’s where i got the article about, uh, j getting that big plan e-giving yes. You sent it to me graciously on dh. Then i blogged about it, right? Examples if i didn’t have that alert pushed to me, i wouldn’t have known that this wonderful gift came about a plan gift from a very low key donor to this particular organization, okay, any any other free resource is we share before the ones i’d left side wanted to cover today on the call, but if people have others who i’d love to hear about it later on your facebook page or my facebook page, which is the prospect finder llc, see and love to hear about what other people are using as well, because this is really a sampling. Okay, look, look at maria pimping out her her facebook page on the show, all right, i think the previous interviews were all about twitter. Yeah, but that was the purpose of the whole interview. There’s no, no, it’s. Fine, it’s. Fine. I just think i think that’s the first. I’m not sure, but it’s absolutely fine, of course. So let’s, talk about some of the free some of the paid ones. Now we only have about two minutes left before we have to. Too close. What’s. Which the paid ones you like. So some of the paid ones that i like our ten k wizard. That’s ten k with dot com again there i’m looking for new mentions on sec filings. That’s very that’s all an sec related database. So any any time people have that sort of money in motion, people are selling stock buying stock that our corporate insiders, you’ll be notified in the foundation world. I wanted to point out there’s a service called foundation search dot com it’s it’s really a competitor organization to the foundation center. One of the things that i like about foundation search dot com as you can set up a new alert so that you are notified when new foundations are formed in your state. So you can see the value of being notified of such information so that you can begin developing a relationship with these new foundations on dahna very early basis at the time that they’re starting to looking to start relationship because they just started themselves. Exactly so hopefully getting your foot in the door sooner rather than later. Share another one. We just have about a minute. Okay. Another one that i like a thie services i wave dot com. They have something called intelligence data, and they’ll send out a monthly recap on new donations made by individuals, foundations, corporations you can set it up by geographic location, gift range, gift type, and they actually allow you to set up unlimited alert and they’ll send you one email monthly recapping the activity that goes on with those particular donors or with the issue that you’re looking to monitor and those are individual types of donations. Maria, briefly, are you able to give us a sense of what thes paid services cost or they all over the map or what? You know they really are all over the map, some of them require monthly subscription, some of them require yearly subscription to them. So and of course, the pricing changes all the time, so i don’t want to get into quoting pricing on this. Certainly i’ll post all of these resource is, as i said on your on your lincoln, your facebook page looking, trying to push you push all listeners over lincoln when i wantto neo-sage yes, and you can go in and check them out on their own, okay, you’ll find them all there. Maria simple is the prospect finder you’ll find about the prospect finder dot com our regular prospect research contributor thanks so much for being back. Maria thank you, it’s. Been a pleasure next week, twitter. Oh, no that’s not true this week was twitter talk. Next week we’re going to have jean takagi and emily chan and they’re going to share a an important legal compliance topic with you and also have a pre recorded segment that has yet to be determined so you can follow my blogged tony martignetti dot com and you’ll see what’s coming up or you can sign up for the email alerts and you do that on my facebook page. 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080: Take On Teens, Pursue Your Hero’s Journey & Going Greater Into Google Search – Tony Martignetti Nonprofit Radio

Posted on February 24, 2012 by Nonprofit Radio

Tony’s guests this week:

Aria Finger, COO of DoSomething.org

Eric Saperston, chief creative officer of Live In Wonder

Maria, Semple, The Prospect Finder, consultant in prospect research and author of “Panning for Gold: Find Your Best Donor Prospects Now”

Read and watch more on Tony’s blog: http://mpgadv.com

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Dahna welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent of your aptly named host it’s february twenty fourth, twenty twelve if you were with me last week, then you would have caught my guest, penelope cagney. She was she is the author of non-profit consulting essentials. What non-profits and consultants need to know. We talked about how to make the relationships with your consultants work, whether they’re helping you with fund-raising governance management or something else this week. Take on teens. Are you finger ceo of do something dot or ge gives ideas for motivating teens and finding their passion points to get them engaged in your work. This was pre recorded at last year’s next-gen charity conference and pursue your hero’s journey. His journey took him across the u s in a vw microbus, inviting two hundred of the country’s, most famous and powerful people. Two coffee, eric sapper stone is chief creative officer at living wonder, and he learned some amazing lessons from from those coffees. His story is told in the disney documentary the journey this is also pre recorded, a tte next-gen from last year and also going greater. Into google search. Maria simple, the prospect finder. Our regular prospect research contributor, goes deeper into google search how do your search results differ when you’re logged in or not logged into google? Plus advances? Search tips on google it’s a short course on search to help your prospect research between those segments, it’ll be tony’s take to look at some outstanding posts from my block recently, we’re live, tweeting the show we do every week, use hashtag non-profit radio to join that conversation on twitter. The show is supported by g grace corporate real estate services, and i very much appreciate their support. Right now, we take a break, then we’ll return turned with the first of my next-gen charity interviews. Take on teens, so stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s a lawrence h bloom two, one, two, nine, six, four, three, five zero two. We make people happy. Hey, are you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Welcome back to big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio. Very happy now to give you a pre recorded interview from next-gen charity conference last year, take on teams with aria finger here’s that interview welcome to tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven we’re at the tribeca performing arts center in downtown manhattan, and my guest now is aria finger she’s the ceo of do something dot or ge in that responsibility, she covers marketing and cause campaigns, finance, business development at do something, and her message today was about inspiring young people and that’s what i’d like to talk with you about are you welcome to the show. Thank you so much pleasure to have you here. What? Thank you effusive generally welcome that’s great. So our audience is small and midsize non-profits why don’t we start? Just generally do you think they’re doing everything they can to bring young people to their cause is well, i hate to answer that, no, but i would have to say that not-for-profits heir not having enough fun. Young people are not going to be involved in social. Change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun applicable to these young people. Look so otherwise. A fifteen and sixteen year old, they’re better things to do. If they have xbox, they have tv. They have their cell phones. Okay, on dh when you say young people, do you do mean teenagers? Is that to us? Young people is twenty five and under. But our target market is teenagers, and we think that’s a really untapped resource. Okay, but obviously the future of social change is in today’s teenagers. Course. Okay, um so what is it? Do something thing doing tio that we can learn from? Well, i think a few things to one is using technology. So a lot of people, when they talk about cell phones, they talk about mobile aps. They talk about iphones that have about blackberries. Young people don’t have those things. Young people have boring old regular cell phones that text message. So and they send thirty, three hundred text messages every month. So let’s use that is that is that the average thirty seven receive more than a hundred girls. In forty two hundred girls are crazy, so why not use what they already do? Lets go where they are, let’s go into their hands into their backpacks, wherever they keep their cellphones to get to them onda second thing is, i would just say use their passion points, so don’t tell them what to care about. If they care about sports, i find out what derek jeter’s causes or find out what dwayne wade’s causes and you something they’re passionate about to get them even more excited about, you know, the cause and the work that you’re doing, whether it’s sports, music, entertainment, whatever. Okay, if we want to be in the within the forty, two hundred mics for, ah, sixteen year old girls text that we want to stand out, what do we need to be texting them about? How should we be approaching them so we can stand out in this message? You know, one hundred fifty messages a day, i think just by texting them, you’ll be standing out because so few not-for-profits air really using mobile to the best of your abilities, but i would say ask for something a lot of people when they take someone, they just push out. Hey, we’re doing this hey, come volunteer here and they’re not expecting anything from you, so treat them as part of your organization, asking their opinion. Ask him with you. They want you to do ask them what they think. It’s better just expect a response because teenagers like to talk a call to action. So teenage called to action? Yeah, but you want something back from them and engage them in that conversation, do you? You actively survey text message over the text has a link to a survey or something like that. We don’t do a link to a survey because they mostly don’t have smart phones. But so a great example is last week we sent out a text that said, what do you think of college? A it’s? You know, awesome. And i’m excited to go be over her price, not worth it. See, i have no idea, and we sent out one hundred thousand people and we got sixteen thousand people to respond and our sixteen percent so amazing just immediate response rate. And then we were able to send that out to the young people and say, hey, you know, this is what your peers had to say. Let’s have a discussion right now about education and poverty in this country, you know? Okay, how else can we use text? What else should we be doing? Diving deeper and help non-profits think about the details of their own promotion and branding and what they could be doing. Well, the other thing is, you need to get a short coat. So for instance, if you are, you know sloan kettering, you’re short code could be cancer or cancer sucks or cancer bites or whatever you want. But you need to figure out what that short coat is. And then wherever you go, if you have any advertising on taxi tops or banners or wherever you can say, you know, text cancer sucks. Teo a number, you know, three, eight, three, eight, three is do something short code. And then even if people don’t have the web right with them, they can sign up right on their mobile phone, no matter where they are. Concert event, volunteer event. Whatever. Okay, excellent short code. Give us one more. One more thing that we ought to be doing. Well, the last thing do something doesn’t dio because we don’t fund-raising anyone, twenty five are under, but i would talk teo the mobile giving foundation, and see if there is an opportunity for you to use text to give or any of those platforms, whether it’s at a fundraiser or just in general, if you have any public service announcements or anything else in the mix, all right, now you just said something very interesting do something does not fund-raising twenty five and under now presumed that you weren’t fund-raising among fifteen sixteen year olds, but your why not under twenty five? And why are we talking about engaging youth if if you’re not engaging under twenty five for fund-raising because we just we don’t believe in it. We want our young people to take action. We want them to donate genes. We want them to create awareness campaigns. We want them, tio, you know, advocate for music, education and so fund-raising it’s awesome, but every other not for-profit in the world is doing a lot of it so we can leave. It altum okay, okay. Other other calls to action clearly. Exactly. You also mentioned passion points. How are we going to assess what the passion points are for the teams that were trying. Teo, bring, bring, bring into the family. I mean, first you can ask them, but you can also look at, you know, why pulse or any other source out there that gives you teen trends of the moment. So last week you would see that the hunger games was the biggest trailer to hit, you know, tv ever and teens are really crazy about this book and this movie. And so how can you use hunger games, which is ah, movie about sort of oppression by the government and lacking freedom of speech and all these actually teachable moments? How do you use that? To get young people to get involved in what you’re doing? Just follow pop culture. Okay, okay. Let’s, follow pop culture. So where where should the forty and fifty year olds who want to engage the fifteen and sixteen year olds be looking that they have sites they never even heard of? Where should we be going to follow team culture? S o they can email me and ask and i’ll let them know. Or like i said, why pulse dot com it’s a great place to go and it’ll letter. Why? Why, yes, pulse and it sort of is the pulse of teens technology cause and they will give you they have a daily email and they’ll tell you sort of everything that’s going on in the teen space and that’s actually where i get a lot of my information. Ok, is there another suggestion? Where else can we look? We’re struggling where people are parents and maybe even grand parents, but they don’t know how to connect with their grandchildren at on this level. What else besides wipe all? Well, i mean just you can just go to basic things you can see. They’ll say what the biggest opening weekend was for a movie that came out. You can see what is on the itunes top ten list and all of those which is publicly available. You know, you could do a quick google search on you know what teens are watching and reading these days? Oh, teen choice awards, people’s choice awards any of those award shows that people are doing then you know, who’s hot in the teen world. Okay. And try to find the connection between what? What is? Trending and what your work is i mean, there’s always going to be that exactly every day at ten o’clock do something. Does this thing oppcoll tenant ten and so we have ten minutes at ten a m where the whole office comes together and we talk about what’s going on in the news. So, like, you know, we check out the new york times, cnn people dot com whatever and try to relate anything that’s trending in the news to cause on how to make that relevant to teenagers. So any time you can sort of hook onto new stories that teenagers care about, you’ll be able to give your organization’s message legs that it didn’t have before. All right, i’m gonna stop. There were stopped on legs. Are your finger? Are you? Finger is seo do something. Dot org’s he’s. A terrific suggestion. Really very valuable advice. Are you? Thank you very much for being a yank you very much. Pleasure. This is tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven. Are you finger? Thank you again. Thanks. Bye. You didn’t think to get independent. You’re listening to the talking alternative network e-giving. E-giving good. Are you stuck in your business or career, trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free second reading. Learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. Lively conversation. Top trends. Sound advice, that’s, tony martignetti non-profit radio. And i’m samantha cohen from the american civil liberties union. Now i have for you another next-gen interview with eric sapp. Kristen pursue your hero’s journey he’s a very interesting guy, very interesting journey here’s that interview welcome to tony martignetti non-profit radio live coverage of the next-gen two thousand eleven charity conference. We’re in lower manhattan at the tribeca performing arts center, i guess now is eric sapp wriston his film is the journey, which is based on a trip that he took around the country cold calling ceos, entertainment icons, authors, artists, global leaders and taking them out for a cup of coffee and conversation. Except kristen, welcome to the show, tony. Glad to be here to play pleasure to have you. You must have learned a lot, and i listened to you when you’re onstage, and the one that caught me was one of the people that you spoke to was volkswagen mechanic. If you were driving a volkswagen, won’t you tell us a little about your story? And that way we’d get into what the volkswagen mechanic share? You bet you know, i graduated from college and i decided i was going to take a year off and follow the grateful dead and work of ski. Season and aspen and challenged by my mentor to make the trip more meaningful, i decided that when i wasn’t following the dead and work in a ski season, i was going to call up some of the most powerful people in the world and take them out for a cup of coffee. And ah, as john steinbeck, who wrote a book called travels with charlie, said, sometimes you take a trip and sometimes the trip takes you, and this trip has taken me well beyond what i even could have imagined. I spent four years on the road. I picked up three other travellers. We learned how to use a video camera. We shot over five hundred hours of footage interviewed over two hundred of most extraordinary people on the planet ended up getting a development deal with walt disney studios, turned our journey into an award winning feature film that played in theatres, and he put us on the today show, cnn, new york times and launched us into an international speaking career and brought you tony martignetti non-profit radio also, you know which it is mentioned that in your credentials, well, that’s, because i was just about ready to say that cause that’s that’s now, i think the evolution of this journey has now brought me to this moment. Thank you. Equally is amazing. Is the other movement who was the mentor in your life? You know, i met a college professor who has gone on to be one of the top leadership consultants in the world, dr tony smith. And when he was getting his master’s thesis, i ended up walking into a speech communication class. And that meeting ended up changing the trajectory of my life. He was the one who stood for me to be greater than i thought i could be. You interviewed? Well, you met you sat with jimmy carter and no jerry garcia’s. Well, but i’m really intrigued by the volkswagen mechanic because you mentioned him just as an aside and on the stage. And i’m really interested in what he or she shared with you. You know, when you have ah, nineteen, seventy one volkswagen bus. One of the nice things about that is you get to meet lots of volkswagen mechanics on a journey. And you know, the breakdowns are are super important and valuable. And you know when i met this mechanic. The thing that really struck me is that that the journey was never about, you know, ceos or necessarily, you know, becoming financially successful. Though i met many people who are financially successful. Ah, the definition that we carried with us for, uh, the criteria in which we wanted to meet people was, are they getting up in the morning, excited and going to bed fulfilled. And this particular volkswagen mechanic that we met in houston was just he ran his shop like the ritz carlton. You know, you sat down to give you a cup of coffee. Really made sure that you were well taken care of. And i was just moved by his passion. He loved what he did and you know, the that he was really who he was being that really struck me. It just reminded me that you don’t have to. And i guess that really relates to the to the non profit world. Is that it’s? You know, success is what you measure. You know, it’s what? You determine its successful. A lot of people think that success is something in the future where if you accomplish enough things, you do enough things that someday you’ll be successful, but i tend to believe that success is with you right now, doing today and every day excellently, whatever it is you’re doing and then sooner or later you may get a reward which you may interpret a success, but it’s only a reward for doing excellently, whatever it is you say you’re going to do, and this volkswagen mechanic really just showed up with that level of excellence and compassion and and it just it was really moving and recognizing to that success isn’t from external sources were, as you said, where we most people are enjoying success right now, just not recognizing it. It doesn’t have to be recognised externally and brought to you, but that were in it right now. Totally one of the things that that i to on all the time is that success is what we measure, right? So my invitation to people is always tio to get really clear about what your measure of success is and don’t let other people dictate what success means to you. So for example, i’m a big fan of the hero’s journey and you know, if you if you go down a path that’s uniquely your own by definition, you can’t be successful unless retroactively. And what i mean by that is that if you’re a real estate agent, and this year you sell thirteen homes and then next to you sell fifteen homes, well, we can measure that your three home was more successful than you were last year, and everybody gets that. But if you are on a heroic journey in which you are following your instincts and you’re going down a path nobody has trod before, then you can’t be successful unless retroactively because there’s nothing to measure because the people who love you are trying to measure your success, and right now, it’s unclear what you’re doing. And so even the people closest to you, the ones who love you the most, were tried to guide you off of that path because they want to guide you to a place they can actually understand and measure. So if you for me, for example, when i was talking about, you know, i was traveling around the country, and i was telling people that i was going to call the most powerful people in the world and take him out for coffee. Nobody understood what that was going to turn out to be. You know what that was going? So everyone tried to advise me against it. Now flash forward a few years later and my movies playing in theatres and i’m on the today show. Then people go that’s, what you’re doing now, now you bring back the elixir. You bring back the goods, though community goes, oh, now we see i believed in you all the time, but it’s that space in between and i think that space in between prevents many people from living extraordinary lives because people are afraid of being judged and and misunderstood and ostracised. But i think if you’re on the hero’s journey, that is just par for the course with their ah categories of sort of lessons that you learned, they thinks fit into some generalized lessons that that that you share with people and you’re from your conversation after meeting after meeting to hundred the most extraordinary people on the planet. I mean, obviously people have asked me to try to come up with some of the commonalities of successful people. And so mike white, my question just is so if you’ve heard it a million times, nothing it’s not all insightful is really, really not much to it your your question is a shallow question your question is, equally is profound. You know, if i if i thought about a couple of salient messages that i’ve i’ve learned from the people that i’ve met, um one it’s it’s super important to trust your instincts toe to meditate, to be quiet, tio, to listen to that voice inside and trusted, you know, when you ask people oftentimes some question they go, i don’t know on my follow-up is well, if you did know, what would it be? You know, it’s like it’s your ultimately the journey is you against you and to get really clear about what you’re up to in the world. Oh, and and trust yourself. I think another lesson i learned from these amazing people is is teo be humble and to ask for help that if you can figure out what the what is thin, go seek out lives people and get the how and i think on stage you shared with the audience that that was one of the primary lessons that seeking help, but we’re it’s not about ego it’s about the people you bring around you. Yeah, you know, i think that it prevents people from living extraordinary lives if they get their ego out of out of whack. You know, i’ve done so many things in my life and and i don’t really have any credentials to do any of them. And so, you know, i’m very clear about what my vision is and then sought out people much smarter than me to help guide me and that people love to do that. If you’re passionate and you’re clear, you could get access to the most powerful people in the world that will give you insights, direction, support, money, resource, arses. But you have to be willing to ask for help, you know, i interrupted you. Go ahead. There were some some common lessons. You will understand you. Another common lesson is finish what you start. You know where it we’re a culture of easy starters, but very few finishers and tenacity is a great value. And even if your friends are advising you against that path, it depends. You know, i guess there’s another insight there too. And that is be really careful on who you’re taking counsel from. There are a lot of cynics out there and people who have gone and have not pursued what they believe is their higher purpose and out of good intentions, they will try to guide you away from that. I didn’t listen to just anybody. I went to talk to people who are getting up in the morning, excited, going to bed, fulfilled, who had been successful over multiple generations, who have done extraordinary things. And when they told me to jump, i’d say how high. But if i met somebody else know doesn’t mean that cynics can offer you a great insight i took, i took insight from everybody i could be on a bus and all of a sudden, you know, a city bus, and somebody offered me a great pearl. I’d like thank you and a za counterpoint to this, the cynics and naysayers or some of my best allies, because i’m an optimist and i tend to look for what’s possible and the people who are cynics are looking for whats not possible and often times if you’re open to hearing them, they could point out something. That you’ve missed and also make that part of your plan. So i i’m just i’m a sponge. I listened to everybody, but then again come back to my own intuition and and then now choose i love your inspiration toe follow what you believe in, take advice, but you would stick to that that path i mean, tenacity, the passion sort of things that you you got when you invited the audience to yell out, you know, what does it take to be successful too? I forget i don’t member how you phrased it, but a cheese or what virality what separates those who achieve from those who do not know and the audience rattled off. You know, ten answers from courage to communication, teo having a vision and and the differentiating factor for me was what separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. Ask others for help. I’m gonna leave there. Alright, tony it’s been a pleasure. Thanks for let me sit. And for anybody that your listeners are interested, we have a website which is www dot live in wonder dot com l i v i n w endy r and there’s tons of videos, and we have a new book on living wonder, and we have our movie, the journey, and and we’d love to get a message from me, there’s, a contact us button. And right now we have a campaign to inspire the world to live in wonder. So if you’re out there living and wonder, please let us know we are eric sacristan. His film is the journey there’s, much more to his story, and you’ll find it at live in wonder. Dot com. This is tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven. I want to thank eric sapperstein again, sitting down with us, tony it’s. Been a pleasure. Thanks for my privilege. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping hunters. People be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to the show, it’s time for tony’s take two at roughly thirty two minutes into the hour my block this week. I don’t know what’s on my block this week, i’m recording this twenty february twenty fourth show about three weeks early, and i don’t know what’s going to be on the block when you’re listening to this. So i’m going to point you to two recent posts that have gotten a decent number of comments one was share my optimism for twenty twelve i’m always optimistic at the beginning of a new year, and this one is certainly included really doesn’t matter that we’re in the midst of a recession. I’m still just optimistic at the beginning of every year, and a bunch of people agreed with me so you could see that post share my optimism for twenty twelve another one that did pretty well was say thank you before you have to. This was the story of a one of my credit cards that got compromised and the card was canceled and i had a few automatic payments on it and the companies that i had those payments with, along with their requests for the new number the new credit card number. They had started thanking me, but they had never done that before. And i had been a customer of theirs for, like, five or six years for each of them. So it just got me thinking that they’re not really thanking me out of gratitude there thinking because it’s embarrassing. Now, if they don’t thank me when they’re tryingto get the new number and just get back into my pocket so that didn’t sound like genuine gratitude and ah, and i blogged about it. So that’s ah, that post is called say thank you before you have to. These are both on my block at tony martignetti dot com note the new girl tony martignetti dot com and that is tony’s take two for friday, february twenty fourth, the eighth show of twenty twelve with me now is maria simple, the prospect finder, our regular prospect research contributor she’s, an experienced trainer and speaker on prospect research. Her website is the prospect finder dot com her book is panning for gold. Find your best donorsearch prospects now, ria simple. Welcome back. Thanks a lot, tony it’s, great to be here with you again. Always a pleasure to have you were talking about going greater into google search this week. Google search results have changed very recently. What? What’s what’s up there? Yeah. You know, i thought we might devote some time talking about this because i started seeing headlines in some very reputable publications like mashable. Dot com and the headline read, google merch is emerges search and google plus into social media juggernaut. And then i read another article through comes stant contact that said, google blurs the lines between social and search. I got to thinking about what would the impact be on the overall prospect, a research community where in most cases are first place we turn to for information on individuals, foundations, corporations, whatever is google, right? I think. And i found something that said in september of two thousand eleven, google represented sixty percent of all searches that was that was, according to experian hitwise. And so i got to thinking about what is all this going to mean? So let’s, break this down a little bit first, just to kind of give people a little bit of background, you know, google set up something called google plus so their own social media network okay? And i kind of didn’t pay too much attention to it for a while, and i knew that eventually i would have to get on board and open up a google plus account, and not only for me personally, but for my business. Then i realized what the impact would be, whether you had this account or not in terms of your potential search results. So let’s talk about this a little bit, because in addition to google plus, which they say has now has ninety million users and they’re expecting it to grow very quickly. This is this is google’s expectations. Um then you couple that with what they recently just launched in the last few weeks, which is search, plus your world. So it impacts your search results, whether you’re logged into your google account or not. So i wanted to take a closer look at that, and i did some experimenting. And would you like to hear about some of the search results and how they were influenced us to whether i was lobbed into google or not? No, not really. I think we should skip that now, of course. That’s why we’re here? Of course we’re interested in your results. Yes. Ok, so what was interesting thing? First thing i did was i went ahead and i set up a search on somebody’s name who you’ve actually had on your show. And i wanted to see how the search results would differ because you and i are now connected in a circle in google plus, right? We are, i thought, well, let’s, see how the search results would be impacted now i love google plus, because i don’t know the name of the circle that you have me in, which is probably annoying pseudo friend, radio host. But you don’t know the name of the circle that i have you in either, which is why i don’t and it’s glamorous prospect researcher, but but that’s inside. So i have you in a colleague circle that’s, very thoughtful, very nebulous. Okay, all right, so but we are connected on google plus. So? So who did you search? So who did you search? Scott koegler actually had on your show talking about google, plus another regular contributor yet, and i know that you’re actually connected to him on google plus because i actually was able to see that he was in one of your circle, so you might be a perfect example for me to test. So i logged into i went ahead and i logged in, and when i put his name into the search engine without any parentheses, so again, i was not searching for the phrase scott koegler so it really picked up anywhere where there was mention of god or koegler is that how you do exact phrases? You do parentheses. Okay, we’re goingto get around. Okay. Later on, we’re going talk about advanced searches. Well, okay. And, uh the search results came up at two million three hundred sixty thousand. Now again, it wasn’t as a phrase, but it turned out that there were twenty personal results. So this is how google categorizes thie search plus results there your personal result? How do you tell personal from non part from the general right? So the personal results cama with a little icon of a person’s head. Oh, that little bust i’ve seen that ok? Is that? Does that little bust your personal results? Meaning that somebody in your world that you’re connected teo in in google has has shared something about this. So it turned out that all those twenty personal results, in fact, were things all shared by you, that that would make sense because there were things like your facebook posts on your on your radio show page, your block posts, etcetera, anywhere that now i only kind of printed out for myself is page one of the results. But anyway, those those twenty results all had to do with the fact that you had shared it. Which makes sense. And i pretty much expected that those results would look like that because of the fact that i knew going into it. You were connected to god. Okay, okay. So, interestingly enough, though, when i when i toggle off now, there is a way to to see your search results, um, so that you can opt out three result. You can see the results as if you weren’t signed in. Is that what you mean? Ok, so how do you do that? Talking right next to the top of the search results page, you’ll see the icon will have a little person’s head and right next to it, it looks like more of a a little circle of globe, i think that’s what it’s supposed to represent the globe? So if you click on that, then it filters out away all of those personal search results, and when i did that, interestingly enough, none of those for top twenty results came back at all connected to you, which means i don’t i don’t rank it all. I’m right in the global world. I’m nothing so in the global world, yeah, and and and it’s even more depressing when i want to tell you about my search results on plan giving and prospect research, but anyway, we’ll get to that a moment so very interesting anyway, that that that would happen that way. So my takeaway on that is make sure that you have an opportunity, whether you’re you know, especially if you’re logged into google while you’re doing your searches that you go ahead and you toggle off the personal search results so that you might get more of those relevant results because don’t forget, when you’re doing as a prospect researcher let’s say, you’re you’re profiling an individual. This is an unknown individual, you’re not connected to them in any way you want. To be ableto have google bring back the most relevant results for you, and we’ll talk about how you can use, i think the advanced search page, which would be even more used as a prospect research so someone in an office they could accidentally be logged into their google plus are not a sort of locked into google plus, but just logged into google somewhere. Maybe they were just looking at a google doc or something like that some other property of google’s, and then they go into a search, they need to know that their search results are going to be personalized, and they might prefer to have the global depending on what the purpose of their searches but if they’re doing, if their office that they’re definitely gonna want to global, right do if they’re at home and their log into google and they’re looking for a fun restaurant or the best pizza place in the neighborhood to eat at, well, then they might want to incorporate their friends. Searchers are absolutely something like that because that now you’re changing the whole scope of why you’re doing the search. Okay, um, i’ll tell you that there’s a link. If you want to even share it on your block at some point, that gives a really good overview. Basic overview with some videos and so forth that google has put together and it’s at google dot com forward, slash inside, search forward, slash plus dot html, and i’ll send you that link, tony, that we can get that we’ll put that on the block. I’m sorry, we’ll put that on the facebook page. We’ll put on the show, i’ll shoot you that lincoln that would. That does provide a pretty decent, basic overview of what’s going on there. Now. One of the other things that i wanted to talk about was wade just talked about controlling what you see, but also i don’t think google is going to be you’re not going to be able to ignore google plus anymore. Andi, we’ll talk about this just for a minute. You mean, in terms of having your own account, we’re having our or non-profit having a non-profit having its own write what you would call a business pages, but why do okay? Because being now as a non-profit being found and the relevancy and so forth is going to come into play and it’s really kind of changing up the whole thing in terms of search engine optimization. So i think that no longer can people ignore google it’s just too powerful, too large and expected to grow the google plus, at least is expected to grow rather large, okay, and listeners can can listen to my interview with scott koegler excuse me, we talked about this several weeks ago about getting a google plus business page for your non-profit right, right, so that might be something they want to consider doing because they would want to, of course, be found and so forth, so that is definitely something not to be. Ignored so let’s talk about then what can you do with google ignoring the whole google search plus your world thing? Okay, why don’t you just introduce us? We have just about two minutes before break s so you just get a started and then we’ll come back, okay? Great. So what we’re going to do is talk about google advanced searches, which are extremely useful. How do you find out? How do you find the advanced search so well, i’ll talk about that in a moment exactly how to get to that. And then also setting up of google alerts could be their use oppcoll for a prospect, researchers so those are two aspects of google that you can use whether or not you are a google user on google, plus user or a google search plus your world use their again understanding how to utilize some of what we’ll call the you know what existed already old school, google style, and they would be very useful, awful okay, any prospect? Researcher? So the advanced search, how do we find that? So what you would do is that used to be easier to find, but at this point what? I would say is put your search term into into the google search box at the very and then you get your search results. He hit search, you get your search results at the very bottom of the page, you will see something that says google advanced search, and then i would suggest that you clicked through on that page and then that would bring back to you an entire new set of items that you could do a search on and filter your search results much further, so that they’re more relevant to what you’re looking for. Okay, so you find this on the bottom of the first results page that’s, correct cab called advanced search. I think, personally, i think that’s the easiest way to get results, and then we have just about a minute or so before no, we don’t really have much time for a break, so we’re going to take a break. And when we return, maria will return, and we’ll talk more about google advanced search tips. So stay with me talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. This is tony martignetti aptly named host of tony martignetti non-profit radio non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martin durney non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Talking. Welcome back to the show. I’m with maria simple maria samples with me. We’re talking, going greater into google search, and we’re just about to get into advanced search tips. We we you know how to find it. What’s your first suggestion, maria with advanced search. Okay, so right before break, we talked about going in and just doing a search on, say, a kn individual’s name. So if you were searching doing prospect research on a person, you could put their name into the regular search box. I would highly suggest that you, when you do that, you put quotations around the name. So if we were researching tony martignetti, we would want to make sure that it had quotes around the names so that google didn’t pick up any search where the word tony or martignetti showed up, right? And now earlier you said it was parentheses. I’m sorry. What did i just say right now? You just said quotes. It is, quote, quote. So so sprint okay princessa steak before. Okay? Yeah. Quotes. Okay. I was wondering because courts are standard, but i thought maybe quote, quote. Okay, definitely quotation. Mark. Okay, so you’ll put quotation marks. Around the person’s name and then that will let google know you’re looking for that as a search treyz um when you then get your first paycheck search results all the way at the bottom, you’ll click on advanced search and then let’s say there are just way too many search results for you to want to filter through this advanced search page will do that leg work for you. There is a box called search within a site or domain and here’s what i suggest that everybody does their doing there prospect research you want you’re interested, of course, in knowing where somebody is connected in the nonprofit world or perhaps, uh, connected to their alma mater. Perhaps they’ve given a lot of money there, so i would normally when i do my prospect research, i would put the person’s name in and have have it filtered, bound out by dot or ge and dot edu, so i’ll perform the advanced search twice, so i would look for tony martignetti with quote and i would search for it and tell google hit back to may the on ly search results that come back with a dot or go after it and then i would do the search again with a dot edu i would be interested in knowing if your name is showing up on the web sites of any non profit organizations, it could very well be that i’m going to come up, and i think this happens to me all the time when i’m doing research, i will find if your name is ana non-profits website is having given on as part of their annual report, so if you’re listed on an annual report and let’s say you are in the president’s circle and you’ve donated at a level of, you know, five million and above tony let’s go big here. I was thinking that was kind of small example, go ahead, so five million and above, i’m at least gonna have a pretty good idea that, yes, tony is definitely a major donor here, very close he’s not showing up in the ninety nine dollars and below level. So it’s not going to give you an exact a gift that tony has made, but at least it’s going to give you the range that tony has made other organizations, and i think that could be particularly useful as you’re thinking about your approach to a donor and how much to potentially asked them for excellent and also if you did, as you said, the dot edu, then you could might find where they’re on the water is right, and maybe not even then ferilli donating to the alma mater, but that could be a piece of the puzzle that you didn’t have you just didn’t know, and maybe you are somewhat activewear here alumni association. Or maybe you go back to our alma mater and you do some speaking there, etcetera, and and it has shown up on their website, so anything connected to a dot edu where your name shows up? Of course, your name is it’s, probably not all that common in the united states, but if you were searching, you know, john smith, then this maybe not even quite useful, because you’re you’re going to come up with an awful lot of john smith who have donated to their alma mater. Interactive, etcetera? No, if you search my name under dot gov and you’ll find my prison record well, you have to go to the right state. Let’s, go in the right state. But i’m not revealing which which state that is that in which i have served the time. Okay, that’s. Excellent. So what else is there under advanced search so you can search down by date. So let’s say you’ve already done some research. You had previously researched a prospect. Maybe it was a year or two ago when you’re really just going to refresh the data so you can actually have google search back the results to you in the past twenty four hours the past week, the past months, the past year. So let’s say you’re just looking to get the most recent search results on an individual’s name. You can have it filtered down. Now they’ve got other different types, filters and so forth. But i think that in terms of a ah prospect researcher and the type of information they’re looking for, a donor prospects relevancy in terms of having the most timely information on then also where also they showing up in the non-profit space. Yeah. And also you might know that there’s some reason that some one of your prospect is in the news. So then you want to do something just within the past. Twenty four hours. You don’t want all the back history. That’s, right? Right. So if it really is something that’s just hit the news recently, you khun definitely have google filter down those results to just the past twenty four hours, which is particularly useful. Can we talk about google alert? You know what? We just have one minute left, so i don’t i want to i want to have you come back, which you were going to do anyway, because you’re you’re on once a month. So why don’t we devote some more time to that than just the one minute that we have now? Is there anything else that you can recommend about going going greater into google? Well, i think that i would encourage people to go ahead and sign up for a google account or a google plus account on just to really pay attention to what their search results are ta going on and off that little icon of the head so that you can see how the search results are going to be impacted for you and as much as possible, use the advanced search page, i think it’s going really filter down and get the most relevant results that you’re going to need for your own research efforts. Maria semple is the prospect. Find her you’ll find her at the prospect finder. Dot com and maria will look forward to talking to you next month. Ok, great. Thanks, tony. Thank you very much. My thanks. Also, of course, to aria finger and eric sacristan and the organizer’s dahna next-gen charity conference next week. Andy robinson and nancy washington on their book the board members easier than you think guide to non-profit finances your board members who don’t know how to read a balance sheet should listen. They can be taught it’s not that hard, and they’re putting themselves at risk and also your good work if they don’t learn how to read your balance sheet, keep up with what’s coming up. Sign up for our insider email alerts on the facebook page like us. If you like the show like the page, you can listen live our archive, you’ve taken care of the live, but if you want to catch us archive goto itunes, subscribe and listen. Any time on the device of your choice, you’ll find our itunes paige at non-profit radio. Dot net on twitter you can follow me and use the show’s hashtag use it widely the hashtag is non-profit radio the show is sponsored by g grayson company are you worried about the rising cost of rent for your organization? Do you need a plan for real estate that you’re non-profit owns gee grace and company will give you and your board full analysis so your real estate decisions are made transparently and thoroughly. George grace has been advising non-profits on their real estate decisions for over twenty five years. G grace dot com or eight eight eight seven four seven two two three, seven. Our creative producers claire meyerhoff sam liebowitz is the owner of talking alternative broadcasting and he’s, our line producer. Today, the show’s social media is by regina walton of organic social media and the remote producer of tony martignetti non-profit radio is john federico of the new rules. I hope you’ll be with me next friday one two, two p m eastern at talking alternative broadcasting, which you’ll always find at talking alternative dot com oppcoll you didn’t think that shooting getting depending. You’re listening to the talking alternate network. E-giving duitz cubine xero looking to meet mr or mrs right, but still haven’t found the one. Want to make your current relationship as filling as possible? Then please tune in on mondays at ten am for love in the morning with marnie allison as a professional matchmaker, i’ve seen it all. Tune in as we discuss dating, relationships and more. Start your week off, right with love in the morning with marnie gal ilsen on talking alternative dot com. Hi, i’m julie, hi, i’m julia, what are you wearing? Welcome to jay and jay. Secrets of style and beauty. We know there’s, beauty and style, and all you do, whether it’s a job interview, first date or wedding, we also know that not everyone understands what works best for him or her. We’re here to help. Think of us as your personal beauty style and grooming guru’s, as industry experts will give you the best information for men and women on howto look phenomenal. Tune in tuesdays at eight pm tto. Learn how to look your best. Are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology, no reality, in fact, its ideology over in tow, no more it’s time. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society, politics, business, it’s, provocative talk for the realist and the skeptic who want to know what’s, really going on. What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry. Sure you’re neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio, dot com e every time i was a great place to visit for both entertainment and education listening. Tuesday nights nine to eleven it will make you smarter. Are you suffering from aches and pains? Has traditional medicine let you down? 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073: Three NextGen:Charity Interviews & Your 2012 Prospect Plan – Tony Martignetti Nonprofit Radio

Posted on January 8, 2012 by Nonprofit Radio

Tony’s guests this week:

Abby Falik, CEO of Global Citizen Year; Charles Best, CEO of DonorsChoose.org; and Wali Collins, author and stand-up comic

Maria Semple, The Prospect Finder, consultant in prospect research and author of “Panning for Gold: Find Your Best Donor Prospects Now”

Read and watch more on Tony’s blog: http://mpgadv.com

View Full Transcript

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Hello and welcome to tony martignetti non-profit radio for friday, january sixth, two thousand eleven i’m your aptly named host. We’re always talking about big non-profit ideas for the other ninety five percent. I hope you had a terrific new year’s celebration last week. Were you with me? You could not have been. There wasn’t a show last week, so don’t say yes because you were not here last week. There was no show last week, but two weeks ago on december twenty third certainly you were here. But to refresh your recollection since it’s been so long on december twenty third, i had two interviews from national philanthropy day at the westchester county chapter of the association of fund-raising professionals. First, it was linked in lovers jerry stengel, principle of venture near mark halpert, principle of your best interest and maria simple, who we all know and beyond later today showed their love of linked in for research, branding donorsearch volunteermatch judgment, recruiting board members and more. The second interview was your board can fundraise dennis miller. Principle of dennis c miller associates helped you motivate your board for fund-raising with training, proper expectations, meaningful experiences, leadership and mohr. This week, i have three next-gen charity interviews for you all pre recorded at that conference, abby falik is the ceo of global citizen year, and she has thoughts about innovation and leadership. Charles best is the ceo of donors choose dot org’s where teachers post their classroom needs and donors support those needs, and he and i talk about connecting donors to the causes that they support. And wally collins is an author and a stand up comic who wants you to live a regret list life second half of the show will be with maria simple, the prospect finder, our regular prospect research contributor on your twenty twelve prospect plan. She’ll help you devise a sensible and execute herbal plan for your prospect research for the new year on tony’s take two at roughly thirty two minutes after the hour. My block this week is share my optimism for twenty twelve i’m always optimistic at the beginning of a new year i can’t help it, and i’ll talk a little about that we’re live tweeting the show today. Use hashtag non-profit radio to join that conversation on twitter. This show is supported by g grace corporate real estate. Services, and i’m grateful to them for their support. Right now, we’ll take a break, and we’ll come back with these three next-gen charity interviews. The first will be abby falik. So stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help yu wei take the nasco, stay out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Bilich dahna hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Metoo welcome to tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven we’re at the tribeca performing arts center in downtown new york city with me now is abby falik, founder of global citizen year she’s been an invited speaker at the clinton go global initiative and also the aspen ideas festival and, ah, we’re going to share have her share some of her thoughts about innovation, as she did here at the at the conference. Abby falik welcome to the show, thanks so much. Tony it’s, great to be here. It’s a pleasure to have you thank you for sitting down for an interview on a very busy day. Um, so our audience is small and midsize. Non-profits but they and i think sometimes they don’t think innovatively i think sometimes there’s sort of stuck in the trees. What? What was your start with your your general message on innovation and creating social change? So i think if we’re all paying attention, there are opportunities beyond what’s, immediately apparent, and sometimes it requires us, as i shared my talk this morning, to step out of our daily routine sometimes to immerse ourselves and foreign cultures or contexts to see things he’s from a different vantage, but that innovation doesn’t need to mean necessarily starting your own business from scratch or starting a new enterprise or being an entrepreneur. Innovation can happen within organizations innovation can be a simple as changing the way you talk about your organization publicly, the way you do your fund-raising the way you’ve structured your online platforms, so the innovation really has to be inspired by the leader. So how does a leader inspire themselves and everybody working with them? Teo to think innovatively and creatively, i think the role of a leader is to envision something that doesn’t yet exist to see the future in a way that is compelling and clarifying on inspired to others. And when you can see that and paint that picture, as i’ve been able to do now with global citizen here, others begin to fall into step, and they and they follow along because they believe in what you’re all working toward. And how do you translate that to your own hiring so that you’re hiring people who are going to be open minded to this and and bright thinkers on their own? How do? You make sure that you’re getting the right people working for you, which is absolutely a challenge because otherwise you’ll be up there thinking great thoughts and no one’s, no one’s following, particularly in the early stage, you need other people who think creatively andare wired as entrepreneurs as well, because to get from xero to anything requires that every body is an engine, everybody can see something that doesn’t yet exist and instinctively reach out to find the resource is needed to apply them toward bringing something toe life. S so so i have found that it is often young people who see themselves as less constrained. Millennials tend to have a knack for believing they can run through walls and make things happen. And so surrounding myself with a creative young team of people who say, see the bigger vision and then are comfortable building the plane well, flying it all right now global citizen year is a non-profit so there’s a that right that’s five oh one c three were five oh one c three. I’d like to say that non-profit is our tax status and not our management style. Okay, excellent. All right, so you’re what’s. The status means is that you do have a board and what do you do for around bored with croup, mint teo, bring people who will be equally inspired? I would say similarly, on a founding board or particular, not so young, no people who are more seasoned business savvy who can help guide me because they have the muscle memory themselves of having built new organizations or are currently leading other organizations. So looking for people on the board who are older and wiser on dh can, you know, essentially be my my personal adviser’s mentors on dh allies in being able to be credible on strategic in in how we grow, alright on dh, how about for yourself? How do you make sure that you’re not bogged down in day to day management? Have it’s very seductive to deal with administration rather than, you know, broader thinking the way you described. What do you do with your recommendation for that ceo? That executive director who is in the trench trenches every day? Yeah, absolutely. I think i am fortunate that i’m wired in a way that inclines me toward the xx external parts of the role, so i love more than anything, sharing my vision and giving other people an opportunity to get involved, whether it’s funders, supporters, allies in in reimagining how young people learn about themselves in the world. And starting with that as the basic premise, i have tried to build a team of others who compliment my skills and who are equally passionate about the set of things that i am not a skilled at on dh shouldn’t be the one to be doing so have recently hired a phenomenal vp of operations who takes the other side of the house, and she takes it as seriously and as strategically as i do with the work i do externally, ok, but that requires terrific insight into your own shortcomings. That’s very cool, right? You have to know where your shortcomings lives. You hyre so a lot of introspection, right? Indeed. And early on, somebody i know and respect very, very dearly suggested that i keep a journal about the things i do everyday that give me energy and the things i do that actually deplete my energy. And that from that list, i could describe a job description that would, over time. Move me. Toward the things that really do get me revved, and from which i derived more and more energy and enthusiasm. And so my pa primary objective is leveraging myself into the role where i am at my best, playing my right roll and surrounding myself by people who are much smarter and more talented than i am in a certain set of other things. Innovation in leadership. Is there anything, anything you want to leave people with? Um i think in the not-for-profits sector, we can often constrain ourselves by thinking too small and even in a you know, particularly in a down economy, there could be a sense of thinking within constraints, and i would just encourage everybody out there to continue dreaming because we’re the ones who need to drive social impact missions forward. Abby falik thank you very much. It’s been a real pleasure. Abby falik is the founder of global citizen year and these kinds of thoughts or we’ll get we’ll get you invited to the clinton global initiative, aspen ideas festival and other places where thought leaders are this is tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven would be falik thank you again very much. Thank you, tony, my interview with that be falik i think she had some outstanding thoughts insights into leadership for social change we’re gonna take a break now, and when we return, we’ll have my interview from the same nextgencharity conference with charles best president, ceo actually of donors choose dot or ge and then wally collins, author and stand up comics, so stay with me. Yeah, you’re listening to the talking alternative network. Duitz no. Durney are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one, two, nine, six, four, three five zero two way mate. People happy. Bilich hyre hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Dahna welcome to tony martignetti non-profit radio coverage of the nextgencharity conference, where in lower manhattan at the tribeca performing arts center and my guest now is charles best charles leeds donors choose dot or ge, where public school teachers post classroom project requests and donors comm pic the projects that they want to support the site has been selected most likely to make the world a better place by the techcrunch community. And in two thousand nine and two thousand ten, fortune magazine named charles in as one of their forty under forty list of businesses. Hottest rising stars. Charles best welcome to the show. Thanks, tony. Clyde, to be a pleasure to have you. Thank you. Um, so using a site you’re connecting donors with projects that they never witness live, how do you help make that connection? How do you get out of the donors feel connected to the work that they’re supporting? Well, we really feel that hardworking teachers out on the front lines have almost a tent up expertise and imagination that’s just waiting to be unleashed. And donors to dot org’s endeavors to unleash that frontline expertise and to generate classroom project requests that may often be better targeted and more innovative than big top down solutions designed by someone who’s ah, hyre up ok, so you want the so the teachers themselves are describing the project and what the impact will be for their for their students. That’s, exactly right there, about twenty five thousand classroom project requests seeking funding at any point in time on donors choose dot organ those projects all submitted by what we call frontline educators, mostly classroom teachers, but could also be a guidance counselor coach library in those projects really are ah, window into both the unmet needs of students and the innovative potential of dedicated teachers. And how do you manage the donor relationship so that donors feel a connection again with the project there most likely never going to see live? They’re not going to meet the students who who benefits from it, who get that impact. How do you manage that? That donor relationship with the projects? Well, even a donor who gives one dollar to a classroom project on donors tuesday dog will get photographs of the project in action. Thank you. Note from the teacher and impact report from the teacher. A couple. Months into the project talking aboutthe student learning that’s taking place, they’ll be able to see a cost report showing how every dollar on the project was spent. And if the donor gave fifty dollars, a more, they would also get physical. Student thank you letters from the classroom. It’s, it’s really rich feedback. It has a lot of our donors feeling like they got more out of the experience out of the exchange than the recipient and it’s it’s kind of our secret sauce and say a little more about the impact report. What what do you encourage teachers to include in that as their writing that for their donors? Because there is so much in the charitable community about impact? Absolutely well, the impact report, the impact letter that we asked the teacher to write to their donors is not filled with jargon. In fact, it might not even pass muster with a foundation program officer, but it is plain spoken from the heart, uh, description of the student learning that’s taken place as a result of their project being funded. And so it sounds like you’re working very hard. Teo have that relationship, even though this is all web based with base e-giving have of relationship between that the donor, a teacher in the classroom where the project is, and the students, because you said that they get pictures from the students as well. Our thank you notes for a fifty dollar arm or gift. That’s exactly right? Yeah, we see a donation to a class a project on our site, not as an end unto itself, but as a first step on a path that will be toward fulfill edged engagement with public school classrooms and low income communities. And key to that is the ability of the donor to write a message to the classroom, telling them why they picked their project, and the teacher khun message right back, even outside of the photos and teacher. Thank you note and teacher impact report and student thank you letters which are ah, part of the process. So now this is significant because the donor’s air having contact directly with the people who are the children that are that are enjoying the outcomes, the impact of their of their gift, and that’s quite unusual, and most charitable work. I mean, there aren’t a lot of donors meeting the people who are enjoying the benefits of that of the agencies or the organizations work that’s absolutely right, it’s not a face to face interaction, but i think it it feels almost just about as as vivid and rewarding and meaningful as a face to face interaction. Tell me a little about the donor reactions that you get after after the the process is completed, and i’m sure you’ve got multiple lots of people who come back, make repeat gift tell me, share some of the feedback that you’ve gotten from donors when they’ve had that close connection with with the classroom. Well, we often hear from donors when they get especially funny or especially emotional letters from students, which which could be a student making a funny reference to recess and how they yearn for it all day long. Or it could be a student talking about the fact that this is the first time anyone’s given them a book. Bonem and and that’s, what? What prompts a good number of our donors toe say that they feel like they got as much out of the exchange as the classroom they were looking to help and what’s the percentage of donors who make a repeat repeat gift you know, the percent of donors who make a repeat gift is excellent if you look at year to year three year for going from year of acquisition the first year that they give to year too, are they giving one year later? It’s actually only one in five of donors who acquired in a given year who then will give again in year two, but if they’re giving in year two there’s a ninety percent chance they’ll be giving in year three, four, five, six and you i’m gonna guess you. Ah, you see this as something that other non-profits should take on is the relationship between the people who are enjoying the benefits of the work and the people who have enabled that work to take place. Don’t you say a little about that for the audience? Absolutely well, you said it well, but we do see the interactions on our site as the basis for yeah, riel correspondents, if not actual relationships between the donors and the classrooms that they’re looking to help and and we hope that this means that donorsearch e donors to settle argast is a lot more than a web site where they’re gonna transact a contribution. Are there many donors that have seen the the classroom’s face-to-face we know it happens, it doesn’t happen is part of our process, but but we hear all the time from teachers who, whether it’s, the teacher or the donorsearch how they’ve gotten in touch kind of off line as it were and and no two exchanges of brownies and visits and physical gifts that’s fabulous. They just needed that much more they needed teo for probably for ninety nine and a half percent of the donors, the correspondents, the way you described it is sufficient that’s, right? But for that, uh, half a percent or whatever, i would just say nice. Yeah, but that half a per cent they just needed that closer connection. Totally, yeah, totally, but for the other ninety nine and a half, you’ve got it worked out, and i think the message is is clear for for our audience that that connection is crucial between the donor and the and the and the i don’t like to call them service for the people who are benefiting, uh, and i don’t see much. Of it, yeah, yeah, yeah. All right. Thank you, tony. My pleasure, charles best is leader of donors choose dot or ge and this is tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven. Welcome to tony martignetti non-profit radio coverage of the next-gen charity two thousand eleven conference. We’re at the tribeca performing arts center in new york city. And my guest right now is wally collins. Hey, while he was the opener, welcome. Well, thank you for welcoming me. He was the opener and he’s also going to speaking later. Here it next-gen was a comedian and author. His stand up comedy credits include being on nbc, cbs, abc, lots of other acronyms and cc comedy central. But he’s, also an author, not only stand up comic but also an author, and this is his book. I know you can see it and i’m going to let wally pronounce it as you’re looking at it. How do you pronounce the title? This book it’s called the you never know book of encouragement that’s right? The word is you never know and the subtitle underneath the door is living a regret lous life, right, love that so? We’re talking to small and mid sized charities. Um, how does your work overlapped with charitable work? Well, actually, the whole idea behind you never know. It’s. Not charitable, but it’s motivating. Okay. And charities need motivation. There’s donor’s need motivation. Exactly. Big overlap. Exactly. And the the producers here has asked me to speak to help motivate people to help live their dreams, call for the their goals and desires. And exactly what i did. I was an architect before i got into comedy, and my mom asked me if you could be anything. What would it be? A sin not to be an actor. Now, she’s confused why you’re not going to be an actor. So i told all from springfield, massachusetts. No one famous ever came from springfield, massachusetts. And she says, well, you never know. So it kind of, like, spark mean like, oh, wow. So i pursued comedy and i just kept that mantra in my head. You never know. You never know. And with that, i was one original holst on comedy central show. In fact, i was the black first black holes on comedy central. And when your when it was that nine hundred ninety one and so i kept that mantra in my head, i said, you know, i can go for anything because i don’t want any regrets, and the whole point of you never know is that i don’t want to be that person on my death but saying, i always wondered what it was like, i always want to know i’m always curious about what if what if i had, i regret not having exactly, and sometimes we would do it, like end of the day, like, you know, going to hello to that girl to that guy or how combine to make that phone call, how come i can’t get to that charity, you know? So how come i didn’t donate? I should have donated, you know? So i want people to live in regret this life, because that is the key to happiness, it’s not about, you know, the result or succeeding our failings, the fact of trying and i realized that that once you try and then you’re in the trying that’s, what happiness is like, the example i give is that when you go on a journey, it’s a long journey and when you get to the place, you need to get to see a friend of family. The first thing to say to you is how was your trip? You know, it’s about the journey is about to try. So i realize that. And so i wrote this book there’s fifty two encouragements. And the each encouragement is to inspire you to go through any kind of door. Any kind of problem in-kind obstacles. All right, so there are fifty two of them. One a week is that they’re with your own mended. Oh, yeah, coincident that was no, no, i actually i want to do one a week and let let that be your mantra. Let that be a motivator for the week and people who read him all the way through some people read about random, you know, and it’s it’s, it’s really cool. Because it’s getting great reviews and people are gay. Give his gifts now to friends and family. Can we talk about a few of the way? We want people to live a regret lis like exactly. We want them to be motivated not only in their work, right? I mean, what does for work and all. Aspects of life. Exactly. Personal life. Your work. Exactly. Relationships, you know, losing weight, anything into your health. The book talks about, you know, it’s good inspires you about but your health, we’re gonna go. So can i, uh, not a challenge. I’m no. Now go ahead and pick out the ones that i think a little interesting. Maybe you will find something provocative. I don’t know, but okay, i don’t know. Well, let’s. See? Listen and learn. Well, that’s. What? Your lesson around. Listen and learn. Listen and learn. You can learn a lot about a person if you just shut. See that the person talk and i don’t. I can learn so much about your guy would just keep quiet if i would just ask you some decent, open ended questions that i would learn so much more than is in this bio or something. Because people know comedian and author and that’s what i understood. But it’s, just if i would shut that trap, i could learn so much more about you much, much deeper than the book or any bio would reveal or anything like that right now. That’s. True. Exactly. I was quiet and listen. To what i learned about you, that’s, the whole point of listening learning is that you do learn a lot about a person, just let them talk and not necessarily agree disagree what they say, but just not your head from time to time to say i am listening to you and you really learn about their values, their views there, big city personality so that’s part was one of the encouragements just just listen and learn about someone, just listen, and i’m going to drive that directly to the the non-profits that were talking to in terms of listening and learning from your donors, they’ll tell you so much about why they give to your charity what it is that is special in there lives about your work, right? And when you can key on those things that you know, move them to give, then you’ve got a sweet spot and you you’ve got a method of justin simple helping them to give just that simple. Excellent well, alright, way, no there’s intersection we’re exploring, finding, picking out, then go ahead and shuffle through the a fish life with a fish life about well, it’s basically like a metaphor. You look at fish in an aquarium and their content. But they’re in an aquarium and the way we think a lot of people think is that, you know, they’re content where they are. And so i’m going to live the rest your life, living as a fish in an aquarium. Or do you really want to go through that door? Because the logo for you never know is a door it’s, a partly open door, that’s, possibilities, opportunities. So are you going? Allow yourself, just basically get into the united state of mind and brought and brought in your your world to a beautiful sea of possibilities and opportunities. No commentary e very well said, right? And i think it’s a terrific metaphor also dahna arika head it’s no, this is a great one. This is an uplifting let’s. Celebrate good times right now. That’s pretty much it for today. Everyone, we have a habit of holding onto champagne. We have a habit of you know, now i’m not gonna wear tuxedos with something special happens, you know? But i realized that and it’s kind of fun. I do. From time to time i put in my tuxedo, my wife, we we put it on and you know, we’ll just celebrate that day. We’ll celebrate tuesday, all right? At home, where you go out on your talk, we go on your evening attire, we go out and and we go out and celebrate and people looking like what you celebrate, like celebrating tuesday like and they can’t say that something like oh, yeah, you know, celebrated don’t wait, celebrate today and take the time to recognize what in your life merits celebration and there’s so much and one of the encouragements called take inventory and in order for you to basically receive things in your life that you want appreciate the things that you have already, and we take him for granted, you know, the simple things like the breath in our lungs, in the fact that we can, you know, we can listen, we can hear those simple things we take for granted as we have them all day we have every day. So if you take inventory of all the things that you have, then the other things that you want to receive or things that you want to think you want to achieve a lot easier don’t stereotype standup comics bourelly has some terrific thoughts that i think apply t the charitable sector, and certainly well beyond his book is the you never no book of encouragements, there’s, the door opportunity and below that live a regret list life, right? And while he collins is a comedian and author, and again, he stand up comic credits, all kinds of nbc, cbs, abc, etcetera and well, here, i want to thank you very much for being my first guest at next-gen thank you for having really appreciated my pleasure. This is tony martignetti non-profit radio coverage of the next-gen charity two thousand eleven conference where the tribeca performing arts center in new york city while he thank you again, you’re welcome my interview with while the collins and i want to let you know how you spell his name is w ay l ay while the and his book that you never know, book of encouragements, that first word is spelled, why apostrophe and e v a n o, you never know, and you can always find him. Of course, by just googling his name. We’ll take a break when we return. Tony’s, take two and then maria simple on your prospect plan for two thousand twelve. So stay with me. You didn’t even think that shooting, getting, thinking things, you’re listening to the talking alternative network, waiting to get anything. E-giving you could are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. 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After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. Lively conversation. Top trends. Sound advice, that’s, tony martignetti non-profit radio. And i’m ken berger from charity navigator. No. Durney welcome back to the show. Time for tony’s take two at roughly thirty two minutes after the hour. My block this week is share my optimism for twenty twelve i can’t help it a tte the beginning of every year. I am optimistic about what’s coming even in january of last year, two thousand ten, early deep in our recession, i was still looking forward to what was coming in two thousand ten i always feel that way, and i’ve hardly ever been disappointed about that. Um, that was last year. Well, in two thousand ten, deep in our recession. Oh, two thousand eleven was our recession. We’re deep in our recession. Even the year before that. Sam is prompting me. It doesn’t matter what year was we’re talking about, sam. I was i was still optimistic. Um, so this year, what i’m looking forward to is among many other things that you see on the block is expanding the reach of the show on itunes. If you’re listening on itunes, you’re one of roughly a thousand a little more than a thousand people listening each week to the podcast on itunes hope to expand that and also due maybe. One or two more conferences than i did last year where were on the exhibit floor like the nextgencharity conference that you heard three interviews from today on there’s other stuff coming up, so i hope you’ll take a look at that. And also, i hope even more important, in that you’ll share with me what you’re optimistic about their only already. Some comments on the block. Please add yours. You’ll find my blogging mpg a dv dot com and that is tony’s take two for friday, january sixth, the first year first show of the new year maria semple is with me maria, how are you doing? Hello, tony! Happy new year! Thank you very much. Happy new year. Maria is the prospect finder she’s an experienced trainer and speaker on prospect research. Her website is the prospect finder dot com her book is panning for gold. Find your best donorsearch prospects now again welcome maria. We’re talking about your prospect plan in two thousand twelve that’s right? I thought it would be a great way to kick off our first show together of twenty twelve so i’ve got some great tips to share and i know that you had done a a bit of a survey prior to this show is, well, do we have any results on that? Sure, we do. Look at the she leads right into the survey. That’s. Cool. Um, we’re going to be talking a little about donordigital bases, so the i’ll share one of the questions, which was, do you have a computer based fund-raising and donor management database, and about eighty nine percent of respondents do have a computer based, and then roughly eleven percent do not. So what is your advice around a. A computer based okay, great. Well, actually, i’m delighted to hear that the statistics were as high as they were in terms of organizations that are using one. Um, i hope that those that are using one or are thinking about selecting one, um, do a little bit of homework in advance, and there are some great websites to be able to help them do that. Um, as a prospect researcher, right? Or a fundraiser? Oh, our executive director of a nonprofit organization it’s really important that all those meetings that you have with prospect, all of those touchpoint whether they be through email marketing through, uh, letters that are sent out, annual appeal, etcetera, that all of that is somehow captured and recorded into some sort of a system, and there are wonderful systems out there now to do some advanced research on what to use what to look for. A couple of websites. I want to point your listeners toward, uh, idealware idea l w a r e idealware dot or ge is actually a web site that is, uh, themselves a non-profit that they helped non-profits makes smart software decisions. Um, and they actually have a page on their site. Talking about how to choose software. Uh, they have one that i noticed that was published june twenty eleven. A consumer’s guide to low cost. We have a live seminar coming up january twenty sixth of this month on choosing a low cost, so definitely anybody thinking about this for this coming year might want to check out idealware dot or ge? Um, another great site is tech soup, and this probably won you maybe even touched upon in the past on some of your shows. Tony uh, tech soup dot or ge t ch soup dot org’s great site to help non-profits so forth and you can actually get, uh, low cost and sometimes free technology through them. So both those sites would be great for doing some research and trying to figure out which system would be better. And we’ve also had scott koegler our regular tech contributor, i’m talking about don’t management software several shows ago, but it was it was on a cloud based discussion that we were having, you know, and maria, i think a lot of people just think of the one big player they think of blackbaud and razor’s edge, which is many tens of thousands of dollars to get into, and and i think a lot of non-profits don’t realize that there are enormous numbers of alternatives. Teo razor’s edge. Yeah. There are actually an interesting that you mentioned blackbaud because one of their divisions is e tapestry, tapestry, dot com. They used to be a standalone company and were absorbed a few years back. However, they are one of those cloud based type systems that you just happen to refer to, um, and also very low of low cost entry point, etcetera. So that might be something to think about. I am a stand of using something that is cloud based. I like the fact that the system is, uh, all of your donor information is not actually housed in your office. In terms of in case there’s a fire or a break in or a flood, you know, there’s so many things that could disrupt your ability to just pick up and proceed your fund-raising program. Sam wants whatever the tragedy is, you know, has has passed. Maria, let me let me interject there from the prospect research perspective. What else do you want to see in a donor management system? I want to see something that is very easy to use from a staff standpoint as well as a board standpoint. So the simpler the system, i think the better if they can’t. If a boardmember can have a a meeting with a donor or a donor prospect, let’s say they have a dinner meeting, and then they’re able to go home right afterwards, log into the system. Uh, password protected system, obviously, and record the contents of the high points of the conversation. That’s going to be extremely useful to get with, you know, like a contact report. Dahna filed right away while it’s still fresh in their mind. So i think that’s something that’s easy enough for both staff and board. Teo use obviously password protected and it’s my understanding that you can even have, you know, certain levels of information accessible as well to various people. So something that’s easy to use, easy to produce reports if you can have something that will integrate with sending out email marketing, uh, obviously something that’s going to integrate with the mail merge system of some sort that so that you can do all of your mailings right from that system and capture the information. I love that you mentioned the contact report because that is such a wealth of information when and critical. Information so that when volunteers like boardmember turnover and ceos and fund-raising director’s turnover, the institutional knowledge isn’t lost, its preserved it’s it’s critical because the donor and the volunteers, they remember those conversations, but as staff in the non-profit turns over the non-profit could lose that valuable information if it’s not preserved, right? Absolutely. It’s it is it’s very important, tony. And i know even in your work that you do with plan giving. I mean, imagine, you know, you walk into an organ is ization that has had some what of a decent say, major gift program in place? Um and then they want to introduce ah, more integrated plan getting component and then staff changes. And suddenly you have no idea what conversations have potentially taken place in the past about plan giving. You had captured somewhere it becomes embarrassing to the organization. Yeah, absolutely. You know, because the donor is going to expect that that his wishes, his concerns, his or her concerns were captured somewhere. And it doesn’t matter who he’s talking to with the organization. If it’s a new face, that new face should be well aware what that donor’s intent is for the future and you have some advice around from prospecting within, which is sort of what you’re leading to. It doesn’t have to be leading to a planned gift, but mining that database in your two thousand twelve plan, right? Something that they may want to focus on for this first month or two the year why not take a look at who your top ten gift were in the past year? Okay, whatever that that gives level is for your organization and then taken also take a separate look at what the top ten prospects have been for your organization in terms of lifetime giving. So here we’re talking about individuals ok, way we’ll get the institutions shortly, right? So what? What i’m hoping is that by being able to identify those those people, there may be some cross over there you may want extended even to top twenty, depending on the size of your organisation, but then you’ll have perhaps a nice pool of people that you can begin to think about a great cultivation plan on start putting something on the calendar, maybe a nice cultivation event coming up in the next safe um, it’s beginning of the next quarter, right? So come up with the names what the plan is gonna look like for cultivating these individuals. What the event will look like whether it should be it. You’re home someone’s home at your organization, you know? And you know, morning evening, whatever seems to be the right fit for your organization. Or maybe try both. And, uh, think about a way to cultivate those donors and elevate their gift further. So that’s a bit of reactive and proactive prospecting really combined. Let me define that. I know you don’t like jargon, ok, i was she cussed me out. You’ve been on the show enough times. I could tell exactly as she had the spurs raj and the jailers keys jingling in the background. So reactive research. You have names of individuals, you need to know more information about them. So you have no names and you need to know more about those individuals. Ok, proactive is when you’re proactively trying to come up with a completely new individuals. Ok, so the great thing about a cultivation event is even though you have individuals who are giving to you, why not encourage them to bring a friend? Bring a new person to the table who would also benefit from knowing about your organization? Maria. One of the poll questions was. How would you describe your prospect, research, proactive research, proactive, reactive or a combination? About twenty two percent said proactive, about twenty two percent said reactive, and about fifty six percent said some combination of proactive and reactive, which is what we were just talking about. We’re going to take a break right now and maria simple, of course, the prospect finding will stay with me, and we’ll continue talking about your prospect research plan for two thousand twelve. So i hope you’ll stay with us. Dafs you’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing time? Duitz a deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Yeah, zoho. Maria simple and i are talking about your prospect plan for two thousand twelve and i learned that we have a listener in dhaka, bangladesh. I think i know who that is. Hello. Hello, daka. Good, good. Tio, have you with us as well as there are a couple listeners in the u s also, but we should recognize our bangladesh listener. Um, maria. So we’ve talk about proactive versus reactive. What about doing some more proactive research outside of your own database? Okay, so one thing i want to make sure i set aside some time to talk about is setting up alerts. Tohave information pushed to you. Let’s. Get some of this put on autopilot for twenty twelve. Uh, let me talk about some ways to do this. If you, uh, go to google, set up a free google account, you can set up an alert, a google alert on whatever you want. That means that every day google is going to go out on the web and scour it for information related to that word or that phrase, uh, that you’re going to want to have them look for on a daily basis and they will push that information out to you so let’s google do that legwork put push the information to you and you can take a look at the search results as appropriate. Maria, how do you set those? How do you set up alerts in google? You go into google and then there is a spot where it’s one of the options going across the top. It’s not if it’s not there, they’ve moved it. Look under the more tab, and then you’ll be able to find how to set up alert. What i would suggest is, again maybe sticking with your top ten donors set up an alert on their name. Okay. Ah, and this would be a good way to find new information that might that might come up on those donors. Uh, we’re proactively if there are potential donor prospects that you would proactively like to find out more information about, um, somebody that you’re thinking about incorporating into your fund-raising plan at some point in the near future, why not start having google gathered some information and push it over to you? Also, your organisation’s name? Just a great way to keep tabs on how your organization maybe mentioned. Out on the web. Uh, newspapers have alerts that you can set up and, well, okay on, we’re still in the free category, right? We’re talking about free resource is yeah, this is all free. In fact, one of the newspapers that i like to have information pushed from happens to be my statewide business publication, and gabe is, and they actually push news headlines to me. So this is a great way for non-profits to proactively stay on top of what’s going on in their business community in their state, okay? And then have an opportunity to take a look at some of those business headlines and i’ll bet you they’re going to be some gems of information in there on some companies and business owners that they had no idea we were right in their own backyards that are actually very successful while we’re talking about alerts, how do you get the alerts? They you actually set it up so that you indicate what pieces? Well, on the business publication, they just send you business alerts related news going on in your buy-in email you mean that’s a particular email it to you right on google they e mail you the search results on whatever the phrase is that you’re interested in in researching. And i think a lot of these alerts to you can set the frequency whether you want your alerts daily or weekly or something like that. Yeah, yeah, absolutely. On google, i happen to have alert set up to be sent to me daily on certain phrases that i’m interested in keeping tabs on prospect research, high net worth things of that nature, another source that actually is foundation related. So this will help us to segway into what we want to look at in the foundation world as well for our twenty twelve prospecting plan. Ah there’s a source called foundation search dot com that is one of the foundation research sites, right? But one of the things that you could do with them is set up a free email alert. When new foundations are registered in your state, you will be emailed and alert indicating that a new foundation’s been registered. So this is a great way again. This is a pro active measure on your part. Stay on top of new foundations. New family, foundation’s being registered thiss would potentially give you an opportunity to get in the door a little bit sooner than maybe one of the other non-profits state and that you are elegant was foundation search dot or ge dot com dot com foundation search dot com excellent. All these free resource is, you know, one of the whole class went out, that one is actually a fee based. I didn’t want to leave out only because they do have that alert service within the foundation community, which sometimes non-profits are really looking for that extra edge. One of the poll questions was do you know that there are lots of free resource is for prospect research, and only twenty two percent of people said yes, and the other seventy eight percent said no, i better listen to the show. So i hope that they are doing that because we’re just maria has just given you three or so free resource is that looks like about another free prospect research tool site for your twenty twelve plan and just about a minute and a half, we have left. Okay, well, i have a bunch of them aggregated actually in a free down. Tell us where where do we get the dunlop found my website and it is a free resource called going beyond google to research your prospects so that one has a number of resource is in it. But one that i thought i would highlight. Let me before you go before you go further, let me just remind people that your site is the prospect finder dot com. Right. Okay, go ahead, plea. And what you can do is one of the resource is that i was thinking about the great toe highlight because it’ll help point you in the direction of both businesses on business. Bonem maria, we just have about a minute left. Okay? It’s reference yusa you can get it free through your local libraries. Could do it search based on your criteria, the types of businesses you’re looking for on again, this is a great way something for you to do proactively first quarter of this year and figure out a way to implement and integrate these new businesses that you find a small, medium, successful businesses in your communities. I hope that seventy eight percent that didn’t know about the free resource is are listening. Maria simple is the prospect finder. Her book is panning for gold. Find your best donor prospects now and she’s our regular prospect research contributor maria, thanks so much for being on again. Thank you so much. Happy new year, everyone. Thank you. We’ll talk to you in february. I want to thank maria simple and also abby falik charles best. And while he collins for sitting down with me in a very busy day at the next-gen charity conference and my thanks also to the leaders of the next-gen charity conference next week, podcasting primer john federico, principle of the new rules and our remote producer for this show will be with me if if you’re not listening to this show on friday, january sixth, which those of you who are now with me are doing, but for the thousand or so people after today, you already know what podcasting is because you’re listening to one, but john is gonna have is going to explain how to do podcasting as outreach for your non-profit how to get started with budget and gear and content and format and strategies. Maybe you will start your own internet radio show, but don’t call it twenty martignetti non-profit radio. That name’s taken scott koegler will also be with me next week, he’s, our regular tech contributor and the editor of non-profit technology news, and we’ll be talking about twitter organization pages what are they? Should you jump in? And if so, how should you get started? Keep up with what’s coming up on the show. Sign up for our insider email alerts on the facebook page. If you like the show like us on facebook, click that button you know you can listen live our archive archive go to non-profit radio dot net non-profit radio dot net that will take you to our itunes. Paige subscribed there and listen anytime on twitter. You can follow me! Use the show’s hashtag use it with impunity that hashtag is non-profit radio we’re gonna have a guest tweeter next week guest live twitter next week is going to be dan blakemore. This show is sponsored by g grace and company. If you’re worried about the rising costs of rents for your organization or need to capitalize on real estate, you’re non-profit owns gee grayson company provides you and you’re bored with analysis, so real estate decisions are made with transparency and thoroughness. George grace has been advising non-profits on their real estate decisions for over twenty five years. G grace dot com, or eight eight eight seven four seven two two three, seven. Creative producer for tony martignetti non-profit radio is claire meyerhoff. Janice taylor is our line producer shows social media is by regina walton, of organic social media and the remote producer, and my guest next week of the show is john federico of the new rules. I help people with me next friday, one, two, two p, m eastern on talking alternative broadcasting, where you’ll always find us at talking alternative dot com. Oppcoll i didn’t think that shooting the ending. You’re listening to the talking alternate network. E-giving cubine looking to meet mr or mrs right, but still haven’t found the one. Want to make your current relationship as filling as possible? Ethan. Please tune in on mondays at ten am for love in the morning with marnie allison as a professional matchmaker, i’ve seen it all. Tune in as we discuss dating, relationships and more. Start your week off, right with love in the morning with marnie gal ilsen on talking alternative dot com. Hi, i’m julie, hi, i’m julia, what are you wearing? Welcome to j and j’s. Secrets of style and beauty. We know there’s, beauty and style, and all you do, whether it’s a job interview, first date or wedding, we also know that not everyone understands what works best for him or her. We’re here to help. Think of us as your personal beauty style and grooming guru’s, as industry experts will give you the best information for men and women on howto look phenomenal. Tune in tuesday’s of eight pm tto. Learn how to look your best. Are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology, no reality, in fact, its ideology over intellect, no more it’s time for action. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s, provocative talk for the realist and the skeptic who want to go what’s really going on. What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me very sharp, your neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio, dot com. Every tower is a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Are you suffering from aches and pains? Has traditional medicine let you down? 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Tony Martignetti Nonprofit Radio

Big Nonprofit Ideas for the Other 95%

Tag Archives: maria semple

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