This Week:
“The Activist” Activates Activism
Amy Sample Ward returns for a conversation about CBS’s proposed show “The Activist,” the backlash that ensued, the replacement show, competition, celebrity, and our proposal for an inclusive and appropriate media portrayal of true social change work. Amy is our technology and social media contributor, and the CEO of NTEN.
There’s more at tonymartignetti.com
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This Week:
Virtual Event Engagement
Virtual events are routine now and there’s good reason to believe they’ll outlive the pandemic. We’ve got you covered with pre-, intra- and post-event strategies to maximize engagement and raise more money. Our panel is Mike Wilkinson from Human Rights Campaign and Joshua Meyer at OneCause.
Personalized Video
Matt Barnett explains the benefits and use cases for short videos that grab attention and thrill recipients. Think volunteers, prospects, donors and anyone you want to feel special. Matt is at Bonjoro.
There’s more at tonymartignetti.com
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This week:
Sexual Harassment In Nonprofits
It’s everywhere. Our community is no exception. In this week when Harvey Weinstein was sentenced, we return to the perspective from late October 2017, when the allegations against him had just gone public. Attorney Lisa Brauner provides legal perspective for women and organizations. She’s a partner at Perlman+Perlman law firm in New York City. (Originally aired October 27, 2017)
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 54:42 — 50.4MB) | Embed
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This week:
5-Minute Planned Giving Marketing
The best person to reveal my wildly simple Planned Giving promotion tips is me. (Originally aired 8/18/17)
What’s Fair Game?
Info you find on LinkedIn about a potential donor belongs in your report on the person. What about Facebook and Instagram? What if the tidbit is embarrassing or compromising, but valuable to your org? Should you friend prospects to learn more? Maria Semple walks us through the ethical conundrums. She’s our prospect research contributor and The Prospect Finder. (Also from the 8/18/17 show)
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 57:26 — 52.8MB) | Embed
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This week:
New Power
Why do some leap ahead while others fall behind in our chaotic, connected age? Co-author Henry Timms, president & CEO of 92nd Street Y, has the answers from his book, “New Power.” (Originally aired 6/8/18)
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:01:32 — 56.6MB) | Embed
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This week:
Your Ultimate Communications Toolkit
Our 19NTC panel of communicators explains how to develop your communications plan and the core principles you need to abide by. They’ve got templates, checklists and worksheets galore! They’re Vanessa Schnaidt from Cause Communications and Gabriel Sanchez with First 5 LA.
Automated Fundraising
Brian Lauterbach is from Network for Good. He reveals how automation can enhance your donor communications, engagement and stewardship. This was also recorded at 19NTC.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:03:26 — 58.3MB) | Embed
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This week
Google Ad Grants
Our 19NTC panel—including the head of Google Ad Grants—will improve the quality of your Google Ads campaigns and get your website, Google Analytics and Google Ads working together. They share lots of valuable resources. They are Michael Rasko from Rasko Digital Marketing; Jason King, certified Ad Grants professional; and, Michelle Hurtado from Google.
The 2019 Digital Outlook Report
This 19NTC panel, Elena Francis, Charly Jarrett and Jennifer Jones Ingram, helps you get better at P2P, Facebook, team cross-training and adapting tech to your mission. Elena and Charly are with hjc and Jennifer is at Care2.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:04:04 — 58.9MB) | Embed
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This week
Reducing Donor Abandonment
From Amazon to Zappos, there’s a lot you can learn from e-retailers to keep your donors in the checkout stream as they make their online gifts. Our 19NTC panel, Matt Scott and David DeParolesa, reveal proven e-commerce strategies to increase online gift completion. Matt is from CauseMic and David is at Give Lively.
Welcome Your Donors The Right Way
Your donors now complete their online gifts at record rates. Have you got in place a multichannel welcome and nurture series to receive and steward your new donors? Our panel will get you started. They’re Brenna Holmes with CCAH and Chrissy Hyre from Innovation. (Also recorded at 19NTC)
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:02:36 — 57.6MB) | Embed
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This week
Strategic Knowledge Management
Documents. Data. Projects. Governance. Training. They’re all components of knowledge management and our panel from 19NTC explains how to manage properly. Both returning, they’re Dar Veverka from Urban Teachers and Janice Chan at Shift and Scaffold.
Ethics In Your Prospect Research
There’s a lot of personal and private info available on your donors, volunteers and prospects. Your researcher’s job is to find it. Where are the boundaries? How do you protect it? Maria Semple takes on these and other potential landmines. She’s our prospect research contributor and The Prospect Finder.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:01:08 — 56.2MB) | Embed
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This week:Be Accessible
Inclusive website design that builds in accessibility helps everyone, not only those with disabilities. And it helps you with SEO. Our panel uses the example of the MacArthur Foundation site rebuild. They’re James Kinser, from the MacArthur Foundation, and Cyndi Rowland with WebAIM.
Go Bilingual
Oliver DelGado helps you navigate the bilingual balance in print, social and on your site, as we discuss opportunities and challenges. He’s from Levitt Pavilion Los Angeles.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:04:33 — 59.1MB) | Embed
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