Tag Archives: optimize

451: Inconceivable: That Metric Does Not Mean What You Think It Means & Google Analytics and Google Optimize – Tony Martignetti Nonprofit Radio

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This week: 

Inconceivable: That Metric Does Not Mean What You Think It Means 
Take a fresh look at fundraising metrics with Kirk Schmidt and Wes Moon. Kirk is with STARS and Wes is from Wisely. (Recorded at 19NTC)

Google Analytics & Google Optimize 
Learn terminology and best practices for these applications. Should you trust your data? Which reports do you need? What about testing and optimizing? We cover it all with another 19NTC panel: Colleen Campbell from Firefly Partners and Jeannē McCabe at the Center for Reproductive Rights. 

There’s more at tonymartignetti.com 

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434: Be Accessible & Go Bilingual – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2This week:

Be Accessible
Inclusive website design that builds in accessibility helps everyone, not only those with disabilities. And it helps you with SEO. Our panel uses the example of the MacArthur Foundation site rebuild. They’re James Kinser, from the MacArthur Foundation, and Cyndi Rowland with WebAIM.

Go Bilingual
Oliver DelGado helps you navigate the bilingual balance in print, social and on your site, as we discuss opportunities and challenges. He’s from Levitt Pavilion Los Angeles.

There’s more at tonymartignetti.com 

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309: Boost Revenue With Donor Surveys & Discovery Visits – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2Tony’s guests this week:

John Haydon, principal of Inbound Zombie, and Rachel Muir, vice president of training at Pursuant. 

Also, Maria Semple, our prospect research contributor and The Prospect Finder.

There’s more at tonymartignetti.com

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307: Happy Healthy Nonprofit & Your Job Descriptions – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Beth Kanter & Aliza Sherman, co-authors of the book, “The Happy, Healthy Nonprofit.”

Also, Heather Carpenter, co-author of the book, “The Talent Development Platform.”

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 1:00:03 — 55.2MB) | Embed

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