481a: Coronavirus & Nonprofit Fundraising – Tony Martignetti Nonprofit Radio

Posted on March 23, 2020 by Nonprofit Radio

This week:

Special Episode: Coronavirus & Nonprofit Fundraising
Coronavirus needs no introduction. We’re recording on Monday, March 23rd. Nonprofits are scrambling and struggling. The scrambling to adapt to workflow and personal upheavals will subside. The struggle will get worse: The need among those you help has increased and will become greater. Expenses of all sorts, from helping those in need, to disinfecting offices, to increased reliance on technology, are rising. At the same time, there’s financial pressure on your donors, in the face of firings, layoffs and work reductions. Is it wise to spend? Can you count on your donors when this is over? Can you fundraise in the midst of the crisis? My guest is Paul Schervish, retired director of the Center on Wealth and Philanthropy at Boston College.

There’s more at tonymartignetti.com

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469: Zombie Loyalists – Tony Martignetti Nonprofit Radio

Posted on December 13, 2019 by Nonprofit Radio

This week:

Zombie Loyalists
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. (Originally aired 12/19/14)

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 56:52 — 52.3MB) | Embed

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462: Scale Up & Sustain – Tony Martignetti Nonprofit Radio

Posted on October 18, 2019 by silvermarc

This week:

Scale Up & Sustain
It’s a question I hear often from nonprofit leaders: “How does my organization get to the next level?” Kathleen Kelly Janus’s research leads her to the answers and she shares them with you. Her book is “Social Startup Success.” (Originally aired 12/8/17)

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 56:20 — 51.8MB) | Embed

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431: Retain Your Subscribers – Tony Martignetti Nonprofit Radio

Posted on March 23, 2019 by Nonprofit Radio

This week:

Retain Your Subscribers
Is your churn too high? Conversion too low? Credit card problems getting in the way? Robert Skrob is author of the book “Retention Point,” and he reveals strategies to keep your monthly sustaining donors engaged – for life.

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Podcast: Play in new window | Download (Duration: 1:00:30 — 55.6MB) | Embed

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421: Zombie Loyalists – Tony Martignetti Nonprofit Radio

Posted on January 11, 2019 by Nonprofit Radio

This week:

Zombie Loyalists
Peter Shankman is a well-known and often-quoted social media, marketing and public relations strategist. His book is “Zombie Loyalists: Using Great Service to Create Rabid Fans.” He wants you to create rabid fans who do your social media, marketing and PR for you. He’s got super ideas and lots of valuable stories. I like to play this each year. (Originally broadcast 12/19/14)

There’s more at tonymartignetti.com