Tag Archives: segmentation

648: 10 Easy Ways To Boost Your Fundraising On A Budget & Personalized Fundraising At Scale – Tony Martignetti Nonprofit Radio

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This Week: 

10 Easy Ways To Boost Your Fundraising On A Budget  Relationships; storytelling; thanks; impact; consistency; and more. Rosalind Zavras and Julia Toepfer share tactics you can use right away to increase your fundraising impact without busting your fundraising budget. Rosalind is CEO of Aropa Consulting and Julia is from the National Immigrant Justice Center. (This was recorded at the 2023 Nonprofit Technology Conference, hosted by NTEN.)

Personalized Fundraising At Scale
Here’s the 11th easy way to boost your fundraising! First, adopt a better definition of personalization, beyond first-name emails. Then, understand the many types of personalization available. The advice comes from Joe Frye and Peter Yagecic, both with Town Hall Agency. (This is also from 23NTC.)

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:10:28 — 58.9MB) | Embed

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623: Overcome Common Communications Conundrums – Tony Martignetti Nonprofit Radio

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This Week: 

Overcome Common Communications Conundrums
It’s time to change the way you think about marketing, says Erica Mills Barnhart. You’ll make it more successful, find your true believers, and have more fun. She’s CEO of Claxon. 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:00:29 — 53.0MB) | Embed

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508: End Of Year Fundraising – Tony Martignetti Nonprofit Radio

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This Week: 

End Of Year Fundraising
Jen Frazier talks you through. What do you want in your workplan? How does the pandemic impact your strategy? It’s a comprehensive convo for your 4th quarter. She’s founder of Firefly Partners.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 57:45 — 53.1MB) | Embed

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482a: Special Episode: Coronavirus Communications – Tony Martignetti Nonprofit Radio

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This week: 

Special Episode: Coronavirus Communications
Our third Special Episode features Sarah Durham, CEO of Big Duck. Amidst our pandemic, when’s the right timing for the right messages to the right audiences? She also explains her 5 principles of tone and style.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 27:18 — 25.4MB) | Embed

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455: Online Major Giving & Online Adversity – Tony Martignetti Nonprofit Radio

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This week: 

Online Major Giving
Do you have web forms for your major donors? Our 19NTC panel hashes the pros and cons of automating major giving and—if you decide to expand to online—how to work around the obstacles. They’re Adam London at Project Donor Love; Carrie Rice from Carrie Rice Consulting; and Anneliese Davis with Rahab’s Sisters.

Online Adversity
How do you maintain personal and organizational values when people are screaming at you in the social networks? Burt Edwards, our panel of one from 19NTC, shares strategies and systems that keep your staff, supporters and social ambassadors safe when they speak out online. He’s from Friends of the Columbia Gorge.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:02:08 — 57.1MB) | Embed

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451: Inconceivable: That Metric Does Not Mean What You Think It Means & Google Analytics and Google Optimize – Tony Martignetti Nonprofit Radio

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This week: 

Inconceivable: That Metric Does Not Mean What You Think It Means 
Take a fresh look at fundraising metrics with Kirk Schmidt and Wes Moon. Kirk is with STARS and Wes is from Wisely. (Recorded at 19NTC)

Google Analytics & Google Optimize 
Learn terminology and best practices for these applications. Should you trust your data? Which reports do you need? What about testing and optimizing? We cover it all with another 19NTC panel: Colleen Campbell from Firefly Partners and Jeannē McCabe at the Center for Reproductive Rights. 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:02:59 — 57.9MB) | Embed

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427: Flash Fundraising & DEI and Governance II – Tony Martignetti Nonprofit Radio

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Flash Fundraising
Prepare. Launch. Engage. These are the essential elements for rapidly and successfully fundraising when breaking news intersects with your cause. Matt Scott from CauseMic talks us through.

DEI and Governance II
Gene Takagi and I wrap up last week’s thoughtful convo on diversity, equity and inclusion, with mechanics for your board: by-laws; recruiting; committees; decision making; oversight metrics; and more. He’s our legal contributor and principal of NEO, the Nonprofit & Exempt Organizations law group.”

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:00:13 — 55.4MB) | Embed

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422: Donor Centric – Tony Martignetti Nonprofit Radio

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Donor Centric
To keep your donors, think and act like successful private sector companies. Curtis Bingham is founder of the Chief Customer Officer Council and a multi-award winning customer success strategist, conveying corporate methods to nonprofits.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 59:38 — 54.8MB) | Embed

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413: HTTPS & Does Your Website Suppress Giving – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Ben Byrne, founder with CornershopCreative, and Katherine White, director of engineering at Kanopi Studios. 

Also, Rachel Clemens, chief marketing officer of Mighty Citizen. 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:00:51 — 56.0MB) | Embed

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