This Week:
Zombie Loyalists
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. Peter’s book isn’t new, but his strategies and tactics are timeless. This originally aired 12/19/14.
There’s more at tonymartignetti.com
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This Week:
Donor Surveys
You’ll make the most of the donors you have by discovering their potential through surveying. Crystal Mahon and Christian Robillard talk principles, best practices and goal setting. Crystal is with STARS Air Ambulance and Christian is at Beyond The Bake Sale.
People-Powered Movements
This team helps you build more effective and inclusive movements, by encouraging you to think about communications, power and privilege. They’re Celina Stewart from League of Women Voters U.S. and Gloria Pan with Moms Rising.
These originally aired August 7, 2020.
There’s more at tonymartignetti.com
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This Week:
Thought Leadership
Peter Panapento and Antionette Kerr co-authored the book, “Modern Media Relations for Nonprofits.” They share their insights on how to build relationships with journalists so you get heard as the thought leader you are. Plus, other media strategies, like crisis communications. This was part of our coverage of the 2020 Nonprofit Technology Conference.
Content Strategy
Now that you’re an established thought leader, you need to produce multichannel content that’s relevant. Also engaging, actionable, user friendly and SEO friendly. Also from 20NTC, Valerie Johnson from Pathways to Housing PA and Katie Green with The Trevor Project show you how.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 53:10 — 67.1MB) | Embed
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This Week:
Make Friends
Dr. Marisa G. Franco helps you start and grow friendships, so you can enjoy rich, valuable, fun friendships now and throughout your life. She’s a psychologist, professor and author of the book, “Platonic,” a New York Times bestseller.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 51:09 — 37.9MB) | Embed
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This Week:
Fundraising Amid Polarization
From The Chronicle of Philanthropy, Drew Lindsay uncovers the details from his two recent articles reporting on the impact of political polarization on nonprofit fundraising.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 35:45 — 33.0MB) | Embed
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This Week:
Zombie Loyalists
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. This is our annual rebroadcast of a show with very smart ideas for you to think about over the holidays. It originally aired 12/19/14.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 53:17 — 49.0MB) | Embed
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This Week:
“The Activist” Activates Activism
Amy Sample Ward returns for a conversation about CBS’s proposed show “The Activist,” the backlash that ensued, the replacement show, competition, celebrity, and our proposal for an inclusive and appropriate media portrayal of true social change work. Amy is our technology and social media contributor, and the CEO of NTEN.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 47:03 — 43.3MB) | Embed
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This Week:
Turn Followers Into Donors
Adora Drake has a strategy for converting your social media followers into donors. Let’s hear what it’s all about. Her digital marketing company and coaching practice is Adora Drake Marketing.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 53:07 — 48.9MB) | Embed
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This Week:
Build Lasting Supporter Relationships
Craig Grella and Wendy Levine, both from Salsa Labs, want you to build strong relationships all the time, not only when you’re fundraising. Their savvy strategies come from their own work building relationships for Salsa. This is part of our 21NTC coverage.
Love Your Donors Using Data
Nonprofit Radio coverage of 21NTC continues. When you are fundraising, data that tells us restoring your donors’ sense of well-being and identity will increase their giving and engagement. There’s a lot of fascinating research to unpack and apply, so join Jen Shang, the world’s only philanthropic psychologist, from the Institute for Sustainable Philanthropy, and Shoni Field from the British Columbia SPCA.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 56:33 — 52.0MB) | Embed
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This Week:
Communications Trends Report
Kivi Leroux Miller returns to share her 11th annual, Nonprofit Communications Trends Report, released just last week. She walks us through the impact of the pandemic, the resurgence of email, email best practices, CALM, leading a Girl Scout troop, and more. Kivi is CEO of Nonprofit Marketing Guide.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 54:40 — 50.3MB) | Embed
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