518: Zombie Loyalists – Tony Martignetti Nonprofit Radio

Posted on December 12, 2020 by Nonprofit Radio

This Week:

Zombie Loyalists
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. This is our annual rebroadcast of a show with very smart ideas for you to think about over the holidays. It originally aired December 19, 2014.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 55:25 — 51.0MB) | Embed

Subscribe: RSS

517: Your Annual Report As Marketing Channel & Project Management In Fundraising – Tony Martignetti Nonprofit Radio

Posted on December 4, 2020 by Nonprofit Radio

This Week:

Your Annual Report As Marketing Channel
You’re producing an annual report, why not make it less boring and more engaging? Why not make it digital? Josh Kligman and Jeff Rum show you how. They’re from Yearly.

Project Management In Fundraising
Jonah Halper wants you to apply project management principles as you raise money. He’s from Altruicity.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 1:00:25 — 55.6MB) | Embed

Subscribe: RSS

511: Virtual Volunteering & Artists Sunday – Tony Martignetti Nonprofit Radio

Posted on October 16, 2020 by Nonprofit Radio

This Week:

Virtual Volunteering
During the resurging pandemic—and after—there are smart ways to keep your volunteers engaged virtually. What’s this got to do with the movie, “Miracle on 34th Street?” Elizabeth Neufeld shares her thinking. She’s CEO and founder of Strat Labs.

Artists Sunday
Chris Sherman crafted this day of artistry that follows Thanksgiving and precedes Giving Tuesday. He explains what it’s about and how you can join the movement.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 41:16 — 38.0MB) | Embed

Subscribe: RSS

509: SEO For Your Fundraising Campaign & Rebrand Vs. Refresh – Tony Martignetti Nonprofit Radio

Posted on October 9, 2020 by Nonprofit Radio

This Week:

SEO For Your Fundraising Campaign
Our 20NTC panel helps you build your online community and increase engagement with 3 SEO strategies: keywords research; competitor analysis; and, content writing. They’re Michelle Frechette and Amanda Gorman, both from GiveWP.

Rebrand Vs. Refresh
Which is better for you, rebranding or refreshing your brand? Our final 20NTC panel helps you choose, then shares the case study of Byte Back and reveals strategies for getting the buy-in you’ll need for success. They’re Yvette Scorse and Christopher Wallace from Byte Back; Taylor Shanklin at Firefly Partners; and, Serrie Fung, founder of Zest.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 48:34 — 44.7MB) | Embed

Subscribe: RSS

504: Get Heard In A Time Of Info Fatigue & Digital Marketing Policies – Tony Martignetti Nonprofit Radio

Posted on August 28, 2020 by Nonprofit Radio

This week:

Get Heard In A Time Of Info Fatigue
Organic reach and engagement are down on Facebook and other social networks. So how do you get your marketing messages through? Julia Campbell shares her expert advice. She’s principal of J. Campbell Social Marketing.

Digital Marketing Policies
You’ll need policies around the smart online marketing you’re now doing. Our 20NTC panel reveals what belongs in your policies, why you’ll improve workflow and how policies can be exciting! They’re Misty McLaughlin and Justin Birdsong from Cause Craft Consulting, and Kacey Crawford with Sierra Club.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 1:01:45 — 56.8MB) | Embed

Subscribe: RSS

501: Donor Surveys & People-Powered Movements – Tony Martignetti Nonprofit Radio

Posted on August 6, 2020 by Nonprofit Radio

This week:

Donor Surveys
Make the most of the donors you have by discovering their potential through surveying. Crystal Mahon and Christian Robillard talk principles, best practices and goal setting. Crystal is with STARS Air Ambulance and Christian is at Beyond The Bake Sale. (Part of our 20NTC coverage)

People-Powered Movements
This 20NTC panel helps you build more effective and more inclusive movements by encouraging you to think about communications, power and privilege. They’re Celina Stewart from League of Women Voters U.S. and Gloria Pan with Moms Rising.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 57:50 — 53.2MB) | Embed

Subscribe: RSS

496: Thought Leadership & Content Strategy – Tony Martignetti Nonprofit Radio

Posted on July 4, 2020 by Nonprofit Radio

This week:

Thought Leadership
Peter Panapento and Antionette Kerr co-authored the book, “Modern Media Relations for Nonprofits.” They share their insights on how to build relationships with journalists so you get heard as the thought leader you are. Plus other media strategies, like crisis communications. (Part of our 20NTC coverage)

Content Strategy
Now that you’re an established thought leader, you need to produce multichannel content that’s relevant, engaging, actionable, user friendly and SEO friendly. Our 20NTC coverage continues as Valerie Johnson from Pathways to Housing PA and Katie Green with The Trevor Project show you how.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 59:53 — 55.2MB) | Embed

Subscribe: RSS

495: Improv For Culture And Creativity & Tech Policies – Tony Martignetti Nonprofit Radio

Posted on June 26, 2020 by Nonprofit Radio

This week:

Improv For Culture And Creativity
A performer and a board member from Washington Improv Theater teach us how improvisation can make your team more creative, confident, supportive and successful. They’re Krystal Ramseur and Graziella Jackson.

Tech Policies
Karen Graham and Dan Getman want to help your staff avoid scams, malware and inappropriate data handling. Might you have employees using personal phones or computers for work? You especially need to listen. Karen is with Tech Impact and Dan is at MANNA.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 1:06:16 — 61.0MB) | Embed

Subscribe: RSS

470: Impeachment, Say What? & #SaveDotOrg – Tony Martignetti Nonprofit Radio

Posted on December 21, 2019 by Nonprofit Radio

This week:

Impeachment, Say What?
What’s your nonprofit allowed to say about President Trump’s impeachment and potential removal from office? What about the 2020 election? What’re your employees allowed to say, where and when? Gene Takagi has the answers. He’s our legal contributor and principal of NEO, the Nonprofit and Exempt Organizations Law Group.

#SaveDotOrg
There’s a possibility that management of the .org domain will be privatized. The #SaveDotOrg movement thinks that’s a bad idea. NTEN is part of the opposition movement and Amy Sample Ward explains why. She’s our technology and social media contributor and CEO of NTEN.