This Week:
Improve Your Email Engagement
Do you know that a big email list may be worse than a smaller one? Have you got ghosts or zombies in your lists? This all matters if you want your emails to land in inboxes instead of junk. Judy Freed, from Alliance for the Great Lakes, helps you see better engagement. She’s part of our 21NTC coverage.
Improve Your Email Fundraising
Now that you’ve got engagement, make your best ask. Bonnie Hough, from Banyan Nonprofit Strategy, shares her thinking to make your email solicitations more effective.
There’s more at tonymartignetti.com
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