496: Thought Leadership & Content Strategy – Tony Martignetti Nonprofit Radio

Posted on July 4, 2020 by Nonprofit Radio

This week:

Thought Leadership
Peter Panapento and Antionette Kerr co-authored the book, “Modern Media Relations for Nonprofits.” They share their insights on how to build relationships with journalists so you get heard as the thought leader you are. Plus other media strategies, like crisis communications. (Part of our 20NTC coverage)

Content Strategy
Now that you’re an established thought leader, you need to produce multichannel content that’s relevant, engaging, actionable, user friendly and SEO friendly. Our 20NTC coverage continues as Valerie Johnson from Pathways to Housing PA and Katie Green with The Trevor Project show you how.

There’s more at tonymartignetti.com

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436: Strategic Knowledge Management & Ethics In Your Prospect Research – Tony Martignetti Nonprofit Radio

Posted on April 26, 2019 by Nonprofit Radio

This week

Strategic Knowledge Management
Documents. Data. Projects. Governance. Training. They’re all components of knowledge management and our panel from 19NTC explains how to manage properly. Both returning, they’re Dar Veverka from Urban Teachers and Janice Chan at Shift and Scaffold.

Ethics In Your Prospect Research
There’s a lot of personal and private info available on your donors, volunteers and prospects. Your researcher’s job is to find it. Where are the boundaries? How do you protect it? Maria Semple takes on these and other potential landmines. She’s our prospect research contributor and The Prospect Finder.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 1:01:08 — 56.2MB) | Embed

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425: Financial Fraud – Tony Martignetti Nonprofit Radio

Posted on February 8, 2019 by Nonprofit Radio

This week:

Financial Fraud
It can happen in your org. How do you prevent it? What are the red flags that reveal it? What do you do when you discover it? Who are the likely perps? Tiffany Couch is a forensic accountant and CEO of Acuity Forensics.

There’s more at tonymartignetti.com