215: 10 Nonprofit Nightmares & Treats In Tech Trends – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Gene Takagi, principal of the Nonprofit & Exempt Organizations Law Group.

Also Amy Sample Ward, CEO of Nonprofit Technology Network and co-author of “Social Change Anytime Everywhere.”

There’s more at tonymartignetti.com

213: UX Secrets Revealed & Better Tech RFPs – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Jared Schwartz is senior consultant at Beaconfire Consulting.

Peter Campbell is Legal Service Corporation’s chief information officer.

There’s more at tonymartignetti.com

205: Integrate Social and CRM & Technology and Organizing – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Bryan Giese, director of marketing for Heller Consulting, and Jenn Smith, Heller’s vice president of digital agency.

Also Austen Levihn-Coon, chief innovation officer at Fission Strategy, and Rachel Butler, campaign representative for the Beyond Oil campaign at Sierra Club.

Read and watch more on Tony’s blog: http://tonymartignetti.com

204: Female Technologists & Hiring Geeks – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Dahna Goldstein, founder & CEO of PhilanTech; Rose de Fremery, founder & CEO of lowercase d Consulting; and Tracy Kronzak, consulting manager at Cloud for Good.

Also Amy Sample Ward, CEO of Nonprofit Technology Network and co-author of “Social Change Anytime Everywhere.”

Read and watch more on Tony’s blog: http://tonymartignetti.com

183: Successful Software Selection Strategy & Storify and Quora – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Don Fornes, CEO of Software Advice.

Amy Sample Ward, CEO of Nonprofit Technology Network and co-author of “Social Change Anytime Everywhere.”

Read and watch more on Tony’s blog: http://tonymartignetti.com

179: I Heart Institutional Funders – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guest this week:

Cindy Gibson, principal of Cynthesis Consulting.

Read and watch more on Tony’s blog: http://tonymartignetti.com


 

159: Cause Marketing 101 & Internal Social Networks – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Tricia Napor, principal manager at Alcoa Foundation.

Muneer Panjwani, business development manager at DoSomething.org.

Scott Koegler, editor of Nonprofit Technology News.

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent for friday, september thirteen i’m your aptly named host oh, i hope you’re with me. Last week i’d be forced to endure him okra mathos iss if it came to my attention that you had missed the overhead myth letter signers written to the donors of america, the three co signers of the letter are the ceos of the better business bureau wise giving alliance guide star and charity navigator. I dubbed them the three tenors of charity evaluation art taylor, jacob, harold and ken berger and explained what led up to the overhead myth letter, why it was necessary and why they feel many charities should spend more on overhead, then good overhead, bad overhead. Jean takagi are legal contributor helped you understand what may be sensible and appropriate non-profit graham expenses for your non-profit and what you should avoid, how to protect your board officers and employees, but not go overboard on overhead gina’s principle of the non-profit and exempt organizations law group this week cause marketing one oh one, trish in neighbor, principal manager at alcoa foundation and mounir panjwani business development manager for do something dot org’s share tips for getting started in cause marketing what it is, what small and midsize shops have tto offer their corporate partners gold setting, transparency and aligning missions and needs, and that was recorded at fund-raising day twenty thirteen last june, and internal social networks scott koegler, our technology contributor and the editor of non-profit technology news, explains how social internal networks like your blawg you are blogging, right? Compliment the external networks like twitter and facebook. Also his quick wine recommendation between the guests on tony’s take two my block this week is there is no shortcut to getting planned gif ts here’s my interview with tricia naper and muneer panjwani on cause marketing welcome to tony martignetti non-profit radio coverage of fund-raising day two thousand thirteen for at the marriott marquis hotel in times square, new york right in midtown and with me now, teo, talk about cause marketing are tricia neighbor she’s, principal manager with alcoa foundation, and mounir panjwani, business development manager for do something dot orc tricia mounir, welcome. Thank you. Thanks for having us times a pleasure. Pleasure. Nice and quiet here now some of the other recordings have not been this silent. We got lucky s o. Everybody will be very attentive to you. No background noise, let’s, let’s. Define this cause marketing and distinguish it. Maybe from sponsorships or some other things. Tricia, i want to start. What are we talking about? Certainly. Well, so at i work at alcoa foundation, which is the ah charitable arm of alcoa incorporated the aluminum company, which is mostly a business to business company. So we don’t do a lot of marketing. The foundation does a lot of wonderful social programs. And when you look at the issue with this particular partnership with do something was focused on is recycling when you look at the bismol recycling rates of aluminum in the u s you realize that you there’s an awareness problem that people don’t know about the importance of recycling and the amount of impact on the environment that recycling has. So we went, we started looking at ok. How do we really increase increase awareness? A cz well as access and incentives to this. And then ah, oui. I heard that ceo of do something speak and was blown away by the reach that they had with young people. And we really wanted find a way to reach young people with this important message. So that’s how this caused cause marketing campaign began. All right, mounir, why don’t you explain? What do something is? Get let’s, get, uh, started their servers on the same day. So do something, dot or it is the largest organization for young people. In social change, we create about twenty five costs campaigns that young people care about. You have about one point. Six million young people that participate with us every single year reaches all actually close to five million people on dh young people we define as anybody under the age of twenty five. So anybody over twenty five is considered an old person, which would make all of us here in old. Okay. And i was going to my question, andi, if viewers listeners would like to know more about do something have had aria finger on who’s the ceo, you’ll find that video on youtube. You also find the podcast on my block at tony martignetti dot com. She was talking about engaging people under twenty five. Got it had to do it. What is cause marketing money, or how do we distinguish this from other relationships we might have with with the corporate side? So a lot of corporate partnerships are often about, you know, like stopping on a logo on a campaign and that’s, usually where that’s usually where stops caused marketing, specifically aligning cos purpose and values to a cause that their constituency cares about or because of the companies, product or service actually impacts in some way. So we’re a fast food industry talking about hunger in the in the country or alcohol foundation, which is the largest producer of aluminum. Talking about recycling makes sense. So parting with a nonprofit organization that has the expertise and the ability to have a major impact in that space and quitting a partnership between the two, the two organizations is what cross marketing it’s. Okay, and that partnership could take lots of different forms slowly. I mean, i see a lot of point of sale. I know that’s, not your relationship, but it could be ok to be solicited back-up now, but point of sale, or or mohr causes like recycling or could be anything. I mean, this is very broad. Topic, right? Oh, yeah. It’s, it’s, it’s, it’s. Incredibly broad. And i think what’s happening now is the now that the spaces has become increasingly competitive. So every single company wants to do a cause marketing campaign, which is great for the non-profits it’s great for the world, however nobody’s trying to be bold yet, right? So they’re very few cause marketing campaigns are bold enough that they stand out from the crowd. So the challenge, their concern for latto non-profits is what big ideas do we have to separate ourselves from all the other ones? And, yeah, i suppose we are. A local organization. Doesn’t have the reach of do something, you know, five million constituents paying attention. What? What can that smaller to mid size shop offer? Well, the one thing i would advise him on is find out what your unique identity is, right? What a unique asset. So what’s one thing that you bring to the table that nobody else can, and it could just be an idea. It could be an expertise in a space it could be. It could be a service. It could be stories. It could be something specific that nobody else. Can offer that is valuable to the corporation and i would add, i know that this is about caused marketing, but i think from a corporate perspective, if you’re looking for corporate donors, you do have to take it beyond the marketing and that’s something that do something does really well is that they actually have significant impact. So in addition to getting the word out there and the millions of people who are listening to what do something is saying, they also had fifty thousand youth actually go and recycle fifty cans for this campaign, and then we can measure that and say, the results of this of this of this program were this on the environment and this many youth actually participate in the program, so for smaller non-profit that’s looking at caused marketing toe also look beyond just getting the message out, but is there a way that you can quantify the results in the impact of your programs on the community around the environment? Okay? And i’d say within the past, like four years or so, we’ve been hearing a lot more about four to five years, a lot more about impact measurements we need to quantify our outcomes and not just say it’s, good work, but but prove it definitely. So now how about for the smaller shop? Does it make sense for ah, smaller midsize non-profit to approach a company like alcoa? Or should they mawr have their sights set on something smaller, maybe more local to their community? What do you think? Well, i think it does make sense to approach a company in your local community. So, for example, alcoa foundation or an endowed foundation, we have a budget of about twenty five million every year, but we take half of our budget and give it to our local offices all around the world, so they have budgets that range on the amount of employees that are at that location. They might range from thirty thousand to three hundred thousand dollars a year that they give to local non-profit partners. And if a local non-profit partner in one of our facilities in iowa or california went to them and said we could do a really great cause marketing campaign that would also have significant impacts than definitely our local people would probably want to know more and potentially fund that partner, okay? And are you able to speak to what those local the company’s offices would be looking for? Yeah, well, specifically with alcoa foundation were focused on education and environment because there are two key themes that aline very much with our business. And so under the environment, we look at projects that reduce the use of natural resource is and reduce waste that recycle primarily aluminum and that also replenish so a lot of different tree planting in biodiversity programs. And then on the education side, we’re very much focused on stem education, science, technology, engineering and math. I’m sure your parents know what that is. Well, maybe not down. And i have drug in jail on the show. So if if you hadn’t defined it, i would’ve put you in georgian jail. Okay? And then i quickly quickly paroled. We also look at a lot of work force development specifically around manufacturing. Okay? And more generally, it sounds like i mean, the advice would be aligned. Find the company that aligns with your work. Exactly. Find a company. Fight like men when you’re sad. You know, find what your unique offerings are. Do your research. Find what? The company’s. In your local area are focused on check online to see what other kinds of partnerships they have and then come in, prepared and have a good conversation. Okay, let’s, talk about the preparation in here. How do you how do you make that first contact once you found some some good prospects stalking them? That’s the first thing on twitter is like talking about it, google them watch the videos, learn about the companies which is you can learn about the other, the partnership that they’ve made and the success they’ve had in the failures that they’ve had so often times you will look at a company that would say, you know, we had three thousand people like our facebook patient will say, well, what’s the impact of that right? And they might not have an answer to that. So when i sent an email out, i’ll say, you know, you had three thousand people like a facebook page, what? What was the impact? I would love to know what the impact was and if you don’t have one like we love to talk to you about, how can increase that number, not just a number, but actually engagement. Number right. So a tte the parties with alcoa came about after nancy, our ceo, spoke at a conference last year, and the conversation was little patricia restart to us, saying, you know, we loved her speech. We want a partner, seems like you guys to do it right. You guys know what you’re doing, and you’re the expert in your space, and the brand is really, really exciting and engaging, and they were trying to reach a youth market also, yeah, well, let’s, continue that that that threat, because it’s, not just enough to be on social media on dh tout numbers. Those air, you know, sort of vanity metrics, absolutely number of likes. Number of followers of a number of connections on linkedin, talking alternative radio, twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss. Our culture and consultant services are guaranteed to lead toe. Right groat. For your business, call us at nine. One seven eight three, three, four, eight six zero foreign, no obligation. Free consultation checkout on the website of ww dot covenant seven dot com are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over in tow. No more it’s time for action. Join me, larry. Shock a neo-sage tuesday nights nine to eleven easter for the isaac tower radio in the ivory tower will discuss what’s important to you society politics, business it’s provocative talk for the realist and the skeptic who want to go what’s really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me very sure you’re neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s. Ivory tower, radio dot com e every time i was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com dahna let’s, uh, i had a guest earlier talking about linc dane and the corporate pages. What is what is ah, do something dot org’s do around linked in. Well, forcing it the founder of lincoln is on the board, so we sometimes have to be oh, there you go. Read happens on a board. Okay, then he spent hours. He’s been a huge support, but for from organization perspective, we have a page on it, and we usually post a lot of the things that are useful for prospective employees. Anybody that’s looking for internship? Our job on the side is their information. Is there? The other thing is nancy serves as one of the writers, so she has, i think, closed down about twenty thousand ceo seo yeah, so she’s, always riding pretty pretty sort of engaging in and fun articles about to do something culture, but also how to advise other smaller non-profits on how to do it, right? Right. So some of the learning that we’ve learned she’s very willing to share that in a very fun and sort of uncensored, weighing a lot. A lot of times, tricia, i think there’s going to be great value. If if you can share what the i’ll call foundation might have done in its research before it approached, do something so heard, nancy speak very engaging sounded of threshold level appropriate, right what’s the next step before you actually spoke to them? Well, eso how cold foundation’s been around for sixty one years, so we just have a lot of experience in working with different non-profits i had heard of do something dot org’s previously, and some of my colleagues had actually gone to their fundraiser the year before and said it’s organizations really fun they actually had their their fundraiser this year, two nights ago when we went back, and it is really fun it’s kind of unlike any other organization, especially just because they’re so focused on youth that that culture pervades everything that they do. So i had heard really good things about it on and then when i heard nancy speak, the thing that she said that really stuck out in my mind and in addition to her colorful language, which you don’t often hear of these conferences that we attend, is that the non-profit incorporate corporate partnerships. It’s a true partnership that the non-profit is not a vendor but their partner, and that has to do something. They have a lot of assets, they have a lot of expertise, they have huge constituent group on dh there, bringing that to the table, and what is the corporation bringing to the table and what are the unique needs and assets of both groups? And i love it when non-profits think that way when they don’t see themselves as a vendor, but as a true partner and that they can enhance what we’re trying to do on education and the environment. So hearing that and hearing that philosophy was pretty much enough, but of course we do our homework. We checked charity navigator and guide star and things of that nature is important for charges to hear it, to make sure that there are legitimate group and then actually are grant application processes pretty thorough, and they have to supply a lot of different information to show they’re financially stable and they have to share with us the list of people on their board of directors on and things of that nature so that we can verify that they’re not affiliated with any terrorist groups and things like that. So we do our homework. So? So before this relationship became was closed, they had to do a grant application. You know, this was not a great relationship that this was a great relationship. Yeah. Okay. Oh, i see. All right. All right. Um did it doesn’t go any further. Are there any? Is there any employee engagement? Definitely way worked. Everything that we look at we look at can we got our employees engaged. So the website that do something put up for us on fifty cans that had a lot of information about the benefits of recycling, i worked with our chief sustainability officer and our other experts in house at alcoa, on recycling on getting some really fun stats for people so the youth could go and see. Oh, wow. When i recycle it saved this. It saves this much energy. Or if i recycle this many cans, i save enough energy to fly to cancun for spring break and things like that. And we all work together on that. That was fun. And and then we turn and know it out to all of our employees saying if you have kids at this age group tell them tio participate and a bunch of them did because there was a five thousand dollar scholarship prize. Didn’t end up going to one of our employees. Children, which was good. You know, we want to spread the wealth, but but we did hear that a couple of our employees encourage their children to apply. And they were getting really into it and looking up where the different recycling facilities were in their towns and things like that. Okay, so yes, definitely went much deeper than the money. Yes, it always does. For us, we look at, you know, the the grant and we want to have the results. But we really want to be engaged and share our expertise as they are with us and money you want. You sound like you want to say more about that. I was going to just go back to the part about partnerships. I think. Do something you know has a very specific philosophy in partnership, which is that, like a partners have to be fun, that they just have to know how to have fun way we know that partition partners is not between organizations there between people. Right? So just like hanging out, patricia on the other night was really, really fun. And nancy, our ceo has always says if you make any any of her staff members cry will cut off the relationship that’s like it’s, like that’s the end of it. And i think i think that speaks really loudly to how how a lot of operatives don’t work, which is like hell bent over backwards to do whatever they can, even if their employees are unhappy. One of the projects not going so well are to make sure that you get the money, which is not the right way to go, because, you know, the part of just will. And as soon as that the program ends right, and we want to make the partners go on for as long as possible. And for that to happen, of forcing that it’s happening, their status meant honest conversation on the table. About what exactly? We’re looking for that big old setting that are realistic goals are in place, and we both understand that we can actually reach them and have our assets in place on the table, not saying that l krauz giving us money. And we’ll just take the money and do what we want with it, but really engaging, i’ll call in to the conversation about well, what can you what else can you bring to the table? And lastly, communicating with them continuously throughout the campaign about the progress off the campaign? So they were a couple challenges in the middle of the campaign where way we’re hitting the numbers because we weren’t getting the report back from the young people. So we told way said that to you. Trish ensues and her colleague about what was going on, and they were very honest about their, like, well, let’s think about other ways to engage our audience even more, and we pivot or just a little bit, but put together when you strategies and ended up getting one point, three million cans collected by about eleven weeks. No, that was that was the whole campaign was all gonna be okay. All right? So i see the nature of a true partnership sharing the fact that things are not. We’re not meeting targets and let’s collaborate about how we can we can make that make that change. And the other thing that was helpful from my point of view is i was looking for innovative recycling projects on dh. They came in and they had their template. This is who we are. This is how we run campaigns. We send out this many tax messages, this many emails, we set up the website, and then, you know, we just kind of to some degree plug and play the recycling messages into what we already dio. And we can show you the success that these campaigns have had on other subject areas. And so it was not like reinventing the wheel, although it felt so specific to us. And they really did hear what we were saying, where our main goals of the campaign and we far exceeded. I think we exceeded our cola foundation’s goals. And i think we even exceed to do something it’s goals. So it was the success for sure, it’s part of your seminar topic is avoiding some of the possible negative consequences. I know when here you mentioned communication being critical, what other ways might we avoid problems in these in these cause marketing relationship, i think transparency in every single wife. So transparency in any of the challenges that we’re facing a transparency and asking for help when we need it. So when we you know when when alcohol wanted to engage the employees, they they said, we need to engage employees, and we need to make sure that this campaign is open to the kids over employees. And he said, ok, that’s great. So here’s the messaging that you can send out the employees that’s going that they can pass on to their kids to get them involved in the campaign. S o i was a transparency is one of the biggest ones, because a lot of the initial reaction for anybody that’s in trouble is to hide the fact that something is wrong, right on dh we are always always honest because i mean, honesty breeds more honesty and honesty. Bill’s good relationships so that’s why i think that’s one of the reasons why most of our responses keep coming back to work with us, it’s because we never tell them something that they don’t have something that they just want to hear, we tell them, what’s the truth and i would say also with some cause marketing campaigns, you could have something occurred that might look like green washing or might look like, oh, we’re just marketing something. And what was successful about this campaign was we had a lot of stats and a lot of data from alcoa about the importance of recycling, and we know a lot of people have heard of you should recycle you should recycle, but i think that we frame the message in a really compelling way and do something worked with us, how i mean holding our hands, saying, ok, that message is appealing, but to appeal to this age group, you could just tweak it like this, and then people would really like it. So they helped us with our language and things of that nature. And i think for successful cause marketing campaigns, you want to make sure that the cause is clear and that the impact of what you’re trying to get people to do is clear. Okay? Meunier mounir, we you mentioned goal setting. You do that? I’m sure is a collaboration, both both there’s to be a two way street, right? Both sides need to benefit. What was the what was the main benefit for? Do something or some of the benefits. Do something it’s literally lives on data. We have two chief data people on staff, so all they do is crunch Numbers to figure out 1 what? What causes people care about and and what what campaigns we should be planning a number two was a measuring the impact radcampaign so, like he said, cause marketing campaigns usually are really hard to measure, and they’re usually measured in just media precious, right? We got a million media pressure, but that’s about it. But what about the number of people that you reach that actually took action over you of this campaign? So we have a very sophisticated tracking mechanism with our members, so every time somebody signs up on our website or signs of being mobile, we can we can track that every time somebody reports back, we contract because we have their cell phone numbers, we can track the locations where they add their age group, the high school, that they go to their demographics. All that data is that we have so we can at the end of the campaign, we can figure out exactly who participated in the campaign, which is incredibly, incredibly useful for any corporate. Partner on that. And we also know that, like, numbers tend to nam in stories into stick, so don’t number is going to be huge. We always find one or two stories that are really, really meaningful impact to share, too sort of to to, to me to make the numbers more colorful. Underlying one year’s discussion was spinning of the wheel in the jason booth. So, for listeners are, or even watching video, you’re not seeing this wheel’s been, but there’s, a company that we’ll let you spend it, we don’t take a chance at winning mug t shirt kapin or ah, and i paid many drawing entry, so that’s, what that’s, what you’re hearing let’s, see. Tricia let’s, let’s, leave. We just have a like a minute and a half for shoulder let’s. Leave small and midsize non-profits with the first step. Really tio engaging in this kind of relationship with company? What should they should be thinking about first, um, i would go back to what muneer said it. No, i know what it is that you do that is unique on look at who your audience is and who your constituents are that you have access to and then really clarify that. Say, these are the people who are following us on twitter. And we have this many facebook people and we have this many people that we can reach. You read our newsletters, etcetera. So if you work with us on this cause marketing campaign, this is how many people you would reach. And then also be sure that there’s something what’s great about this is that do something. People cycled fifty cans. Then they went online and they said i recycled fifty cans. They got put in a lottery to win a five thousand dollar scholarship so that data that he was just talking about, we can actually say fifty one thousand use recycled one point three million cans, and that is something that you, the corporation’s really do want. They really do want those metrics. Okay, excellent. Thank you both very much. Thank you, tony. My pleasure attrition. Naper is principal manager for the alcoa foundation and mounir panjwani is business development manager for do something dot org’s. Thanks again, tony martignetti coverage of fund-raising day two thousand thirteen. Thank you very much for being with us, thanks to everyone at fund-raising day, the organizer’s there for helping me set up and work the logistics of getting all the terrific interviews that i got that day back in in june, we’ll go away for a couple seconds. When we come back tony’s take to there’s no shortcut to plant e-giving and then scott koegler on your internal social networks. I hope you’re blogging. Stay here. They couldn’t do anything to getting dink dink dink dink. You’re listening to the talking alternative network get in. Nothing. Good. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications? Then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way look forward to serving you. Hi, i’m ostomel role and i’m sloan wainwright, where the host of the new thursday morning show the music power hour eleven a m we’re gonna have fun shine the light on all aspects of music and its limitless healing possibilities. We’re going invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and their voices. Join austin and sloan live thursdays at eleven a m on talking alternative dot com you’re listening to the talking alternative network. I’m leslie goldman with the us fund for unicef, and i’m casey rodder with us fund for unison. You’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I can’t send live listener love this week because we’re pre recorded, but i do love all the live listeners and, well, we know the standard the regulars who check in all the time north carolina, california, texas, new york, new york has been checking in. And, of course, all our asian listeners probably very good chance south korea, japan and china live listener loved to each of you and podcast pleasantries always gotta remember the thousands of you who are out there listening to the podcast. Thank you so much time for tony’s take two my block this week is there is no shortcut to plant e-giving i have been seeing recently on twitter and some email marketing and promotion messages that i get people suggesting that there’s quick ways to get planned gif ts these are, of course, gif ts from people’s state and retirement plans it’s the work that i do in consulting that’s that’s, my fund-raising niche is planned e-giving um, there are plenty of quick ways to promote planned gif ts, but there aren’t quick ways too close planned gif ts i list on the blogged a bunch of about a dozen ways to promote plant giving very quickly, like just a nisi short sidebar in a newsletter or in an e mail blast, adding a checkoff to your year and reply cards, adding a check off to the back flap the of all your envelopes um, and they said, list about a dozen in this in the in the block, those air quicken and cheap ways of promoting planned giving but closing the gif ts that takes time because these air gif ts that require lots of personal thought and personal factors going into the decision. Think about your estate planning your retirement plan. The the most basic example is a gift in someone’s will what would it take for you to include a charity alongside your husband, wife, children, grandchildren? That takes a lot of thought? You don’t just do that because you got an e mail blast so there’s no quick route to closing these gif ts and that’s what i’ve been objecting to that i’ve been seeing on the on the social networks and in my email lately, the block post is called there is no shortcut to plant e-giving my block is that tony martignetti dot com, and that is tony’s take two for friday, thirteenth of september thirty seventh show of the year. Scott koegler returns he’s the editor of non-profit technology news, which is that n p tech news dot com on twitter he’s at scott koegler. Scott koegler welcome back! Hey, tony, thanks a lot, it’s a pleasure to have you it’s a pleasure to be had. Thank you. I just gave you a shout out for twitter, but something very disturbing has come to my attention since you were on last you are not following me on twitter, is that right? Believe possible? You believe that? I don’t know i’d like to ask you that question you’ve been on for. Ah, just about probably this has been like three years on the show. I tried to send you a direct message and, uh, i couldn’t do it. You are not following me on twitter, let me see here alright, you’re you khun you khun rectifying martignetti there. There you are and yeah, look at that. No following, thank you very much. I think i was going to say you could take care of it after the show. But thank you for resolving that. Okay, that’s the end of the official admonishing, wait, we’re talking about the internal sense social networks, which can complement the external ones like facebook and twitter, right? Absolutely. And, you know, there’s been so much talk about, obviously about social networks, facebook, twitter, google plus, you know, ad, ad nauseum and, you know, those were great, but and they they are useful, and in connecting with people that you may not know, that your friends may know, or that your associates may know so it’s a good way to reach out, sure, right? Um, the good part about that is that is that it can expand your fear, events, your sphere of influence. But the bad part of it is that that bleeds over into possible competitors. Er, um, you know, competitors, organizations that may also be friends with other people that you are friends with, that your friends are friends with, you know, how that goes, right? So it works both for and against you, no. So that said it’s, something that he really can’t ignore and you should certainly be posting to and participating in all right, but the whole point of internal social networks is that it’s i don’t want to call it a captive audience, but it’s more of ah, well, it’s, internal, it’s, it’s something that is within it’s, usually attached to your website and it’s kind of internal club that people that are interested in what you’re doing are participating with okay, short definition. Okay, we’ll talk more about this internal club. What are the advantages of setting this up internally to complement the external well, the advantages that you can you have control over over the messages that are being sent now that you don’t have control over the messages in your in your facebook princeton’s, but if you post something on your own website, the internal social network, then you know that at least the people that are that are participating in that are going to get your message. Additionally, that message can be then reposted, and a lot of the systems that are available for internal social networks will automatically take your posts from the internal network and re post them to twitter, facebook, google, plus and whatever else. So you’ve got this kind of ripple effect going out, okay, um, isn’t there? Ah, ah, also a reason to do this because you can capture data about the people. Sure, sure, you know, facebook profiles are great because you know, they’re they’re available, but they’re very generic, right? You look at my facebook profile, it just kind of says who i am and what i like. I wouldn’t know what it is. We’re not. We’re not friends on facebook. Yeah, you know, when i when i saw that, they’re not when i saw that you don’t follow me on twitter, i unfriended you on facebook. Not that i think we’ll be following you on twitter. All right, not that i’m vindictive, but i i’m vindictive. Okay, i got it. I don’t want you to think i’m vindictive, okay, but so is a okay, go ahead. I know you know, i know them. All right, so facebook is yeah, there’s so much you can learn about someone on facebook, okay, right, but if if you have a social network internally to your system and to your organization than the profiles on people generate, there are much more specific they will talk about, you know, how they’re involved within your organization, and so it kind of brings things closer to what what your organization is about. People will say, well, i went to this particular event, or i helped with this project or i i’m participating in such and such and so it’s much more, more focused, you get people a better view of what’s going on within your organization on also branding, right? You have total control over the way this sight is going to look, absolutely, and you can take some of your, uh, good way to get to get participation is there is to take some of you block post opposed internally on your site and offer those up as questions or or request for commentary through your internal social network. Those then post out to your facebook your twitter, whatever else, right? And as people see that, whether there, um whether they’re currently on your internal network or not, when they click on those the comment that click should and they don’t always but, uh, if you look at the facilities that are available, who should bring you directly back into your internal social network for comment? So it’s kind of ah, you know, it’s reaching out and pulling in is what it’s doing? Ok, now you said block posts would go to your your internal network. I thought we were talking about blogging. We’re talking about something different than your organization’s blawg when we talk about this journal club, correct? We’re talking about a a way for people to communicate to each other, not a blob. Blob, you know, is an external in an article that was posted that then goes out, um, there’s a there’s. A really good example of an internal social network that’s done by sales force. Self a link for you, sales force foundation dot or ge? Okay, uh, you know, i’m not really promoting sales force, although i think it’s a it’s a great tool. Uh, that sales force is a, uh he’s a manager of contacts. Right. So c r m a contact. Management, not sierra constituent relationship management system. Thanks, but i don’t have time for you to get all your people, your list of people in there, and then they can interact with each other. It also allows you to manage how you talk to folks and what kind of messages you get out. So, yes, it’s different from a block. Okay, so so the concept is you write a blogger and you say, hey, i wrote this block and you posted into europe for instance, sales force or non-profits serum, and that then gets posted out to the people that are currently members of of it. So it goes directly to them. It also gets posted out to your twitter followers and to your facebook followers into google plus followers. So it’s a way of just before kind of reaching out and bringing in. Okay, okay, um and i want to be fair toe sales force that not that they support this show in any way or have any relationship with me. But they do have, eh? A program where non-profits can use up too. I think. It’s up to ten licenses sales force for absolutely free. We’ve had guests on a couple of guests have have mentioned that in the past maria simple is one of them, so we won’t be fair to sales force. They do have a non-profit program on dh, so it does work for non-profits as well. So we have just about a minute or so before we take our first break. What what does it take to get started in creating this? This this club internally? Well, let’s, just take sales for since we’ve been talking about that, since we also know it’s free and it’s probably one of the most widely used managers of of for any kind of internal networking. Uh, just goto salesforce foundation, not order signed up for there will be instructions there on how to integrate that into your website, and it should be connected through your website that’s kind of the whole purpose is so that it brings people back to your website on then start to use it, you know, announce your post your blood articles written on through that, uh, do that system and let it do its job. Okay, if you also want to ask people to join and all that kind of thing, yeah, we’re gonna talk more about bringing in. Some early adopters and things like that. So we’re going to go away for a couple seconds. We come back, scott, and i’ll keep talking about your internal social network. Keep listening that. You’re listening to the talking alternative network. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Oppcoll have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. Bonem oppcoll welcome back, big non-profit ideas for the other ninety five percent or it’s got, um, once we have this, we’ve built this buy-in how do we start to get people to come to it? Well, the old fashioned way and ask them and you can ask them in the same manner that you would, uh, post a blonde post onto your internal social network simply hey, we’ve got this new thing and we invite you to join our club it’s probably say it better than i just said it, but, uh, you post that out, it would go out to your two or three people that you’ve got internally and they’ve got to your to your facebook, twitter, google, plus but there’s one other trick that probably is a better way to handle it and at least a good way to get it started and that is to go to your people that are currently participating with your organisation in other ways and simply ask them to be pilots for for this, for this new venture that you’re putting together, just ask them to join asked them to comment and ask them to invite their friends, you know peer-to-peer usually more effective than just kind of a blind invitation. These are the people who are the most active in your existing networks, right? Exactly. Okay, um, and as your as you’re promoting this and inviting people to come, you need to be sharing what? What the value is, why they should spend time with you, right? And hopefully that’s part of what goes on in your blondes because that’s really the topic anyhow, what are we doing? Why is it important to the world? Why’s it important to you? And maybe it will take one or two sentences as a preface to that block post to say, you know, here’s, something new we put up, we really think this is important. Please come here and read it. And while you’re here, please join our into our internal network of conversations as we are ongoing promoting this durney we need to be listening back to the community right for feedback, right? And and that’s really no different again from what you would do with twitter, facebook, right? Well, plus you certainly want to interact and that’s the whole point. And if you’re trying to concentrate your efforts to your internal social network and provide, uh, even better interaction there. You should be paying at least a little bit more attention to the internal than you would be to your external. Of course, you know, it all kind of balances out. You don’t want to ignore anyone, but you always want to say, you know, please come, join us here rather than out there. Yeah, you have, ah, article, that is a couple of years old, but it talks about this very, very, uh, thoroughly and there’s. Also, ah, suggestion of another place. Besides what you had suggested, sales force that will help is a platform for setting these up. The right but i can’t seem to remember which wanted what which one they’re talking about, but you obviously dio advanced solutions international? Uh, right, right. Of course, it’s a d v s o l dot com. So i like to give, like, to give listeners a couple of choices. What else? What else you wanna tell us about these thes internal networks that i haven’t asked you about? I think the message is that they’re adjunct to the one two what you’re already doing. And and in some ways that probably putting one of these together probably make your social media life a little bit easier because it is, and it should be the starting place for all social media conversations you can post there and have it automatically post out to your other social networks, which means you’re not going to everyone of your social networks and posting, uh, crusher probably is in some kind of some kind of tool to automatically post anyhow, but this this is one place to concentrate on again will bring things back together into your eye. Your designated location? No, i guess that’s really the most of it. But overall it’s going? To help you to concentrate your constituency on the things that you think are more important and toe let that conversation build internally rather than just kind of out in the wild. Okay, and then you also have the advantage of finding out more about your people as we talked about, right? As they develop their profiles, you get learn more about them and you can then contact sales force again is a great tool to do exactly that because i mean that’s the whole point of sales forces knowing who you’re dealing with, knowing what their last interaction was, knowing what they’re interested in and then being able to communicate directly with him. Okay, we got just enough time for you to give your quick wine recommendation. What? What is it? All right. I have wanton it’s, a california wine it’s, an alexander valley cabernet sauvignon it’s a two thousand ten and it’s been one of the one of my most consistent, highly rated it’s under under twenty dollars. Generally seventeen dollars, or so. And you can get it a lot of places. Total line wine warehouse. Those kind of places. Ok, say it one more time. What is? It alexander valley cabernet sauvignon the one i like is the two thousand ten okay, scott koegler are non-profit technology contributor, editor of non-profit technology news, which is that n p tech news dot com he’s at scott koegler on twitter my newest follower and the article that we talked about this at at and p tech news dot com is called non-profit social media smarts, internal or external social networking tools. Scott koegler thank you very much. Thanks, tony. Take care. My pleasure. Thank you. Next week. Maria semple is back. She’s our prospect research contributor. She reminds us that newspapers and magazines are valuable prospect research tools. They sound like they’re very nineteen, ninety nine, but they can be valuable and she’ll explain why if you like this show, then you’ll love my podcast for the chronicle of philanthropy. It’s called fund-raising fundamentals it’s monthly and it’s ten minutes it’s on the chronicle of philanthropy website and it’s on itunes. Our creative producer is clear miree off. Sam liebowitz is our line producer shows social media is by deborah askanase of community organizer two point oh, and their remote producer of tony martignetti non-profit radio is john federico. Of the new rules that music i hear in the background are music is by scott stein. I hope you’ll be with me. Next friday, i’ll be back live in the studio. On the twentieth of september, we’ll be at talking alternative broadcasting at talking alternative dot com, one to two p, m eastern. Oppcoll didn’t didn’t. Didn’t dick tooting. Good ending? You’re listening to the talking alternate network, waiting to get you thinking. Are you a female entrepreneur? Ready to break through? Join us at sexy body sassy sol, where women are empowered to ask one received what they truly want in love, life and business. Tune in thursday, said noon eastern time to learn tips and juicy secrets from inspiring women and men who, there to define their success, get inspired, stay motivated and defying your version of giant success with sexy body sake. Soul every thursday and me in new york times on talking alternative, that calm. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Talking. Hyre

153: Fermentation Fascination & Volunteer Matchmaking – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Sandor Katz is a fermentation revivalist

Scott Koegler is editor of Nonprofit Technology News

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Metoo hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i hope you’re with me last week why i would suffer atrial fib relation if it came to my attention that you had missed the event leadership puzzle from fund-raising day twenty thirteen our panel solved the puzzle for honorees, chairs, hosts and committees, from goal setting and recruitment to motivation and thanks and back to board basics. Jean takagi are legal contributor was here he talked about who belongs on your board and for how long should you ceo be on the board? Is it okay if your ceo chairs? What about vendors? Jeanne and i differed on vendors actually show, so i shut off his mike he’s, the principal of non-profit and exempt organizations law group in san francisco, and we’re going to continue that conversation in a couple of weeks very shortly this week out of the blue fermentation fascination. This is a brand new feature this week we’re going to bring in people who have unusual and interesting jobs and in some ways support non-profits and our inaugural out of the blue guest. Is sand or cats he’s a fermenter? He calls himself sandorkraut we’re going to talk about the history, the benefits and the methods of fermenting foods, and sandra is going to share his simple sauerkraut recipe cool and volunteermatch making scott koegler is our monthly technology contributor and the editor of non-profit technology news this month, we’re talking about tech that matches willing volunteers with seeking charities between the guests on tony’s take to my non-profit bootcamp interview. I’m really excited, teo introduce our first out of the blue guest sandor alex katz is a fermentation revivalist. Newsweek called his first book, wild fermentation the fermenting bible. The new york times said that he has become for fermentation with timothy leary was for psychedelic drugs a charismatic we’ll see about that, i hope so. Consciousness raising thinker and advocate who wants people to see the world in a new way. End quote his latest book, the art of fermentation, received a james beard award and you’ll find him in rural tennessee as well as wild fermentation dot com sandorkraut its welcome to the show. Thanks for having me on tony it’s good it’s a real pleasure. I’m really you know. People say i’m excited to introduce, but i am excited because you’re our first out of the blue guest and i think fermentation is a fascinating thing. We’re going to learn a lot more about it, so i am excited that you’re on show. Thanks for being here. Thanks. Metoo um, how did you get into fermentation send or? Well, let’s see, i grew up, i grew up in new york city and, you know, for reasons i couldn’t possibly explain one of my favorite foods is a kid with some sour pickles, garlic, dill, fermented pickles. So i’ve i’ve always been drawn, teo, you know, some of the flavors of fermentation, but what really got me to begin practicing fermentation is twenty years ago when i moved from new york city to rural tennessee and started keeping a garden, you know, there was just a moment when there was a whole row of cabbages, and i decided to learn how to make sauerkraut, you know, really with based on this sort of practical dilemma, what do i do with all these veggies that are ready at the same time? Um, and then, you know, you know, one thing led to another, i started exploring all sorts of realms of fermentation started making yogurt in a little bit of cheese. I started doing some, uh, bread making using a sour dough, i started making wine sort of elderberries and blueberries and other kinds of berries and, you know, i just, uh i just got kind of obsessed with fermentation and, you know, spend a decade indulging that obsession and learning, learning about it, um and, you know, really everybody lives fermented foods and beverages cool, and if you walk into a gourmet food store, most of what you see are products of fermentation, and they’re just part of people’s lives in all parts of the world in lots of ways that i think we don’t recognize. The other reason that i’m excited today is because our creative producer, claire meyerhoff, is in the studio with me from north carolina. Hi, claire. Welcome. Hi, tony, how are you today, it’s a party it’s a privilege to have you? So i’m excited that sanders are first out of the blue guest, and i’m excited that a long time creative producer from the beginning, this is not this is not new krauz meyerhoff is with me in studio help tony with his very first show that’s very true helped him ferment the show very good. So it has come. Yeah, you have a question for science. You have a question for you in your first remarks. You you said something about that you started practicing fermenting and that caught my attention because it’s like saying you practice yoga, you don’t do yoga, you practise it. So tell me a little bit about the fermenting. What i mean by that is that, you know, for my entire life since i’ve been, you know, eating food, i’ve been eating products of fermentation, and everybody does. You couldn’t possibly not. If you eat bread, you’re you’re eating something that’s fermented. If you’re eating cheese, hearing something that’s fermented um, you know, if you’re putting any kind of condiment on your sandwich well, that’s based on something that’s, fermented vinegar if it’s not directly fermented, self like soy sauce or or fish sauce. But you know, really, what i’m saying is that, you know, fermentation is everywhere everybody eats products of fermentation every day until seventy five years ago, it was just part of what people did. In every community it was part of producing food was was fermenting some of it. But as food production has, you know, disappeared from the fabric of our lives in fermentation has disappeared with it. But at the same time we’ve developed this fear of bacteria, so people assumed that, you know, fermentation is, you know, potentially dangerous or highly technical. So so for me, that’s the significant thing there that’s the moment that that significant in my story is when i began a practice of fermentation doing it for myself. Well, there is a bit of a meditative quality to it because you have to let it let it sit. And you have to kind of think about it. It doesn’t happen right away. It’s. Not like stir frying. Exactly. Exactly. There’s there’s. Always a time component. Joes have tto wait. Whether it’s a few hours, a few days, a few weeks or in certain cases a few years fermentation. Can i get a word in claire? I don’t know. You brought me into the studio, you know, you get what you wish for. I got screwed. Fermentation goes back. There’s there’s. Records of fermentation in our inn in archaeology, right? We’re going back thousands of years. Yeah, sure. I mean, you know, the earliest archaeological evidence that we currently have goes back nine thousand years. But, you know, of course, you know, foods and microorganisms, you know, don’t don’t leave lots of trace is it’s sort of the pottery is the traces. So, you know, we can surmise that the desire for vessels for fermentation was the incentive for figuring out pottery and that people have been practicing fermentation for longer than we’ve had pottery vessels, but yes, for at least thousands of years. And i would point out it’s just a natural biological phenomenon that happens without us. So, you know, i think that our our primate ancestors were, to some degree familiar with fermentation. My niece’s husband, they live in vermont. And he’s a scientist he sends this whole day doing scientific research. But his hobby is pickling things. And you, if you open any any closet in their house, you see these jars with different vegetables in there, and they’re pickling. Do you see this is like a new trend for millennials? Well, i mean, i i mean, i would say the people, i mean people have been have always pickled things. You know, people who’ve had gardens have always had a reason. Teo pickle things to put things up, and the word pickling covers a lot of ground. You know, most contemporary pickles involved just pouring hot vinegar over vegetables and essentially sterilizing them in the jar. But you can also pickle things like a sauerkraut or kimchi could be called in a pickle. The kosher deals that i grew up loving, our pickles and those air basically just vegetables in a saltwater brian where fermentation creates lactic acid that preserved vegetables. So all the, you know, micro microbial activity is very sort of present and alive in those stiles pickles on fermentation is going on in our bodies do, isn’t it, sander? Yeah, sure. I mean, the cells of our bodies are capable of fermentation. And when we sort of call upon particular muscles to do more work than there were providing them oxygen for the reverts to this ferment a tive mode of metabolism where they produce lactic acid is a byproduct. And that the source of the feeling of a muscle burns, you know, also women’s bodies actually produced a carbohydrate. Glycogen that supports ah population of lactic acid bacteria that creates an acidic environment that facilitates human reproduction. Who, you know there’s, a huge amount of fermentation going on. So in a number of different ways, you know, in our bodies there’s, lots of fermentation, that’s, exciting. Andi, i have felt that when i’m when i’m working out, you feel like burning pain in your legs after a run. That’s ah that’s, lactic acid, you’re saying, yeah, that that that’s like to guess that that’s, basically, you know, the incredible sort of ingenuity and flexibility of of our bodies. If we’re not giving them enough oxygen for the oxidative mode, they have this other mode of energy production, the fermented mode outstanding. All right, we’re going to take a break. We go away for a couple seconds. Claire meyerhoff stays with us, send our crowd stays with us, and i hope that you do, too. Talking alternative radio twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss our coaching and consultant services a guaranteed to lead toe right growth for your business, call us at nine one seven eight three, three, four, eight six zero foreign, no obligation free consultation. Check out our website of ww dot covenant seven dot com oppcoll are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over intellect no more it’s time. Join me, larry shop a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s provocative talk for the realist and the skeptic who want to know what’s. Really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry. Sure you’re neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s. Ivory tower, radio dot com e every time i was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com metoo welcome back to big non-profit ideas for the other ninety five percent. I can’t send live listener love or podcast pleasantries today, i’m sorry. Um, we’re not live. We’re recording a couple days in advance, so but live listener love to the people who i bet are out there. California was always checking in north carolina, texas, new york, new york, washington, washington and oregon have been have been checking in, and of course i can. I was wrong. I can’t send podcast pleasantries to everybody listening to the podcast, especially our friends in germany. Lots of podcast listeners in germany, like over a thousand um, sander, you, uh you mentioned a love of ah early love of garlic pickles. You prefer those over the naan garlic country? You’re kind um, my my favorite kinder with garlic and deal. And right now, in my garden, i have an explosion of cucumbers, and so i’m seeing some garlic dill pickles in my near future, you’ll be meditating about those as a squire said so. So for people who have an excess of cabbage, this could also be very valuable, right? Yeah, sure. I mean, any vegetable can be fermented, you know. Using pretty similar technique. Um, you know, the classic is definitely fermented cabbage, sauerkraut, but you can add, you know, different vegetables together. Often i’ll add carrots to the sauerkraut, but it’s a really very versatile process. And we want teo establish your bona fide these for being on this show, you’re you, you do work with local non-profits in western tennessee, don’t you? Well, i mean, for for my whole life, i’ve been involved in a, uh, different kinds of non-profits when i still lived in new york, i worked for some non-profits i did fund-raising you know, now now my involvement is much more let’s, say, casual and peripheral, but but, yeah, i think it’s important, tio um, you know, sort of support local charitable organizations and people doing good works. What was the occasion for your move from new york city, the western tennessee that’s that’s a pretty big move on and actually it’s, not western tennessee in middle tennessee where we’re looking, but, i mean, basically, it was a moment when i was trying to make a big change in my life and, you know, i met some people who were part of ah, um uh community here and i was very intrigued by the stories they told and decided to come visit and check out what they were doing, and i don’t know, i mean, as much as anything, just the idea of, you know, moving to a rural environment, getting involved in keeping a garden, you know, drinking fresh spring water, you know, those things were very appealing to me. Um, and, uh, so yeah, it was it was a big change of life moving from, you know, manhattan to a rural county with maybe ten thousand people in it. My wife recently started her first garden. She no longer lives in new york. City’s move teo, a suburb of indianapolis, and she has this beautiful garden is probably forty year, maybe even fifty five, forty feet long and about twenty feet wide, with lots of different varieties of lettuce and varieties of peppers. Broccoli didn’t do so well this year, but she sent me a picture of her just so proudly sitting at the garden with with little young sprouts like all the sprouts for, like, two or three inches, but the first, you know, the first time and she’s just so she just looked so pleased with herself in that little picture. It’s. Lovely, but i mean, it’s, it’s, very gratifying, you know, t grow food, and it puts you in touch with, you know, the land and the sort of incredible potential of the seeds and, you know, puts you in this sort of nurturing role and it’s very empowering, because you know this, you know, really limited amount of work you’re doing is producing all this wonderful fresh food, and you can just, you know, taste and feel how you know how healthy it is to eat such fresh food and and it’s incredibly fun and rewarding that’s. Then, claire, do you have a garden and, you know, i mean, people do it all over. I mean, you know, i’m in touch with people in new york. Were involved in, you know, urban community gardens, rooftop gardens. I mean, i think that, you know, lots of people everywhere are getting more interested in gardening and producing their own food. You know, in supporting local farmers, i think, you know, all these things are interconnected. You have a garden, claire. I think the extent of my gardening was pretty much. I’ll buy one of those basil plants or something and keep it on my windowsill in pluck from it. All right. I see that in the city a lot fresher than any baseball. You could possibly that’s, right? And you know that it doesn’t have besides. And fungicides and pesticides in your its little in this little pot, right? Yes. I think an herb garden is a good way to garden for the for the bow tannic ly challenged like myself. You know, sanders, you have a sauerkraut recipe that that’s really simple that i wanted to share with us. Please. Okay, sure. So i will tell you the short version. And let me tell you that if you look at my website, wild fermentation dot com, you confined a much more sort of fleshed out version of it. If you need more details, i always i always recommend fermenting vegetables, as you know, the best way to sort of make a first step into fermentation it’s a it’s a great gateway into fermentation because you don’t need any special equipment. You don’t need any special starter cultures, you know it’s really? Absolutely intrinsically safe. There’s. Never been a documented case of food poisoning from fermented vegetables in the united states. Um uh, you see results relatively quickly and it’s. Incredibly delicious and healthy. Um, you take some cabbage on dh, chop it up, you can augment it with other vegetables, carrots, turnips of the root vegetables, onions, garlic. You know, almost any vegetable you could imagine. Just chop it up and then lightly salted. You know, don’t get caught up on a sort of magic number of how much salt you need to use lightly salted taste it. Make sure it tastes. Ah, good to you can always add more salt. If you like it’s. Easier to add salt in it is to attract salt. Um, and then take your your shredded salted vegetables in a bowl and just spend five minutes with your hands just squeezing them on dh. What this does is it kind of bruises, the vegetables breaks down some cell walls. Our objective here is to get the vegetable submerged under their own juices and by squeezing them, you make them juicy. So it’s easy when you stuffed him into a jar to press them down and have their juices rise up over them. Then once you’re vegetables are nice and juicy, you take a jar. Aa wide mouth jar is easier than a narrow necked jar. You could certainly use a a beautiful ceramic crock if you have one. But a jar’s is something simple that everybody has. Ah, court jar will take about two pounds of vegetables to fill, and then you just stuff the vegetables into the jar. Um, uh and used some force and expel any air pockets. And as you press the vegetables down, you will see liquid rising up over them. Bilich um, andi, and then you just leave it for a few days. I like to leave it right on my kitchen counter world see it. Because if you seal the jar there’s going to be all this carbon dioxide that’s produced and it’ll pre-tax crate some pressure and it’s okay, to feel the jar, but you’ve got to be sure every day or so to release the pressure. Okay, um, now, you know, the big question of fermentation is, when is it ready? You know, window, i eat it. How do i know that? It’s ready and there’s. Just no straightforward answer to that question. I mean, if you were, you know, doing this on a homestead with with a seller, you would probably make enough to get you through the winter, and it would be fermenting for months and months on. Some people like it best after several months, but you really can start to eat it. After just a couple of days, the thie acids air forming, there’s dense populations of probiotic back syria. Um, um, you know, the textures changing. So? So what i recommend that people do is just tasted every two or three days, eat a little bit of it and then press it down. Make sure it gets submerged under under the juices again on dh. Then you get to see a progression of flavours and, you know, do you like it? Mohr and mohr as it gets more acidic? Or did you like it best after, you know four days and then it started to get too strong for you. The beautiful thing about fermenting yourself, like making anything for yourself is you can figure out how you like it and make it the way you like it. So many people prefer a milder crowd that’s fermented for a shorter period of time than what they’ve typically been exposed too. You can make it spicy. You could make it not bye. See you could ferment for weeks and weeks or just for a few days. There’s a lot of possibilities once you understand, you know the basic process, which is that simple, you know, charm, salt, squeeze stuff in a jar and wait a few days. What are some of the spices you could add if you besides the soul? I mean, some classic spicing ideas would be tearaway seed juniper berries in the korean tradition of kimchi, it would be hot chili peppers and garlic and ginger and shallots or onions. Um, but but people are doing a lot of non traditional vegetable fermentation these days, and i’ve had some excellent curry crowds that have, you know, turmeric and, you know, other curry spices in them. Um you could certainly do a deal. Flavored crowdster you can incorporate fruit that’s. Very popular eastern europe. You know, cranberries or little bits of other bits of other kinds of fruits in with sauerkraut. You know, there’s really infinite possibilities. And you know, your imagination is really the only limitation. Alright. You mentioned earlier that that ah, among all the foods that are fermenting or fermented there were not aware of chocolate. How is that? How is that a fermentation product? Well, chocolate and also coffee, um are fermented on the harvesting end. So this happens in the tropical places where cacau and coffee grow with with cacau it’s, the, uh, the pods after they’re harvested, you know, art are mounded and moistened with water. Um, to, uh, to facilitate a spontaneous fermentation. And this, uh, both digests the fibres that hold the cacau beans into the pods. And it also helps develop the flavour that we associate with chocolate. Um and, uh, and similarly a coffee it’s the it’s, the beans right when they’re harvested are mounted on the ground moistened and allowed to spontaneously ferment and that’s part of the flavor development. No, um, tell me something else. About fermentation that i haven’t asked you. What will would you like to share about it? Well, i mean, i think that was one thing that’s really on people’s minds a lot today, uh, is this idea of probiotics and a growing awareness of how important you know, bacteria are in our bodies, you know? And yet, because of antibiotic drugs, anti avectra cleansing products, chlorinated water way have, you know, quite a bit of chemical exposure that, you know, subjects the bacteria in our bodies to assault. So, you know, people are turning tio supplements er of probiotics and just thinking about, you know, how to, you know, replenish and diversify their bacterial populations in the gut, and i would say that really, there’s no better way to do this then with fermented foods, you have to understand that not all fermented foods contain live bacterial cultures. Um, a cup of coffee does not contain latto pectoral cultures aloof of bread, that’s been big, does not contain life bacterial cultures. It’s really, those ferment that have not been cooked after their fermentation. So yogurt is a classic example of a live culture food, but sauerkraut provided it hasn’t been canned is another one. What about beer? Is that? Is that a fermenting process? Oh, absolutely. Here and your wine sake. All alcoholic beverages are products of fermentation. Absolutely. Now, in terms of the life bacterial cultures that i was talking about, i mean, historically. Okay. In the natural world, microorganisms don’t do not exist singularly. You’d never find a single type of microorganism. So historically, alcoholic beverages have always also had lactic acid bacteria as well as a cz well as these. But, you know, really what? Louis pesters, you know, achievement that sort of spawned the field of microbiology was isolating a single organism yeast. So, you know you can in any supermarket you can buy a packet of pure yeast. No, you know, most commercial, you know, beers and wines are made with, you know, just pure yeast and don’t have you no other bacteria in with them. Sandorkraut is it? We have to wrap up just a couple minutes. What is it that you love about doing this work? Well, really, i mean, what, what, what? What got me interested in teaching and speaking about fermentation is the mystifying it. I mean, fermentation is just such a it’s. Such an important part of everybody’s life. I mean, on lee because, you know, so many of the foods that are central to every culinary tradition, you know, all around the world involved fermentation, um, you know, and yet because, uh, you know, fermentation has largely disappeared from, you know, our families and our and our households and our and our communities, and disappeared behind factory doors. People have become very intimidated by it. You know, we’re taught to be afraid of, uh, bacteria and microorganisms, and so there’s there’s, just all of this fear and with the food is simple and safe and sauerkraut. I mean, you know, everybody’s terrified, you know, how can i be sure i’m getting good bacteria growing and not bad bacteria? You know, we’ve just been taught to have so much fear about about bacteria, so so i got, you know, i’m interested in empowering people and, you know, helping people learn how to do this with, you know, with confidence and do it safely. Um, and effectively, sandora. Alex katz, sandorkraut he’s, a fermentation revivalist, and you will find him at wild fermentation dot com. Sandra, thank you very much for being our inaugural out of the blue guest pleasure. All right, tony. Well, it’s. A pleasure to be on your show out of the blue, thanks very much. Bye, sander. We go away for a couple seconds, and when we come back, it’s, tony’s, take two and then volunteermatch making with scott koegler and, of course, clear meyerhoff. Still here. Stay with us. E-giving didn’t think dick tooting getting ding, ding, ding ding. You’re listening to the talking alternate network e-giving. Dahna duitz are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications? Then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way look forward to serving you! Hi, i’m lost in a role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour eleven a m we’re gonna have fun shine the light on all aspects of music and its limitless healing possibilities. We’re gonna invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a m on talking alternative dot com you’re listening to the talking alternative network. Schnoll if you have big ideas and an average budget, tune into the way above average. Tony martin. Any non-profit radio ideo. I’m jonah helper from next-gen charity. Hi there. This week’s tony’s take two is what i blogged about this week, which is my non-profit bootcamp interview. Jamie bristowe lavoy from non-profit match one the number one dot com put together a series of interviews with consultants and some other people, and i was one of them in this non-profit boot camp. Another one was bob penna who’s, the author of the non-profit outcomes toolbox and he’s been a guest on this show so you can hear the two of us in any case. And about five other people were interviewed for the boot camp. And i talked about the importance and the timeliness of planned giving and charity registration on my thanks to jamie bristowe, lavoy at non-profit match one dot com for including me and also we have a couple of minutes. I wantto ask claire miree clair aside from being creative producer of this show, which is more than a full time job but she’s able to squeeze in being principal of the plant e-giving agency, which is marketing and communications for planned giving programs. What’s ah what’s happening in plan giving, marketing communications. Well, i think that aa lot of savvy clients thes tae’s air taking like a different look at their plan giving marketing maybe they’ve been at it for a few years. They have a website, they’ve been doing some mailings and things like that, but i found that some clients are asking me like, well, what else can we do? What’s something kind of different, so i’ll help them come up with a little project. I always call it like a special project and it’s about basically finding a group of niche donors that you might have that you’ve been kind of ignoring. And how can you drill down your list of your millions of donors down to a group of maybe, like, i don’t know, maybe two hundred so narrow your audience to about two hundred people and then asked them to do something for you, send them a letter and ask them some questions, maybe try to get some little bit of content out of them, but basically, what you’re trying to do is engage them and see what level of interest they have in your organization. So a little special letter, maybe to a small group of people now, if you don’t have a list of a million, which a lot of our listeners, if you have a list of a thousand, you can still ask twenty or twenty five people can’t exactly cause it’s about starting a conversation, the best plan giving people out there that have really, you know, robust plan giving programs, big universities and things, right? So what what’s their job? A za plan giving officer theirjob is mostly to try to get conversations with people so their their goal is tio identify someone that will sit down and actually have a conversation with them about how they’re supporting the organization, what their future plans might be? Are we in your will for how much are we in your will? So the goal is always to have a conversation with an individual’s, so if you don’t have a big plan giving department and a plan giving officer, wouldn’t it be nice to sort of identify a small group of people and have a conversation with them? Start the conversation that helps you identify who these really loyal, really interested people r thank you and letters. I’m a lot of people these days. They’re hiring me to write letters for them direct mail still. Does very well wreck male and very and again more specific letters. One letter i just did for an organization was was very clean. They had wanted to send out a big, fat request letter to a bunch of people and say, like, oh, it’s very important you give us a request for these reasons, and then we do this and we do that, and i got them to ditch that and to instead just send a letter from an existing plan giving donor a guy who says, you know, a year ago i did the best thing i ever did. I put this organization in my will have, you know, a story half tells you stories, even a story, just the fact that someone did it and have you done it to you and to see if people will respond to that letter and say, yeah, i’ve done it. So before you try to explain to people a whole bunch of stuff or tell them a big story, why don’t you just find out if they’ve just plain old put you in their will already? Okay, simple letters. My first my first guest, i think for tony’s take two. Never had i don’t think i’ve ever had a somebody else come into and give insight for on tony’s tech to take to take claire, take two to table tio tio car meyerhoff plan giving agency she’s saying that she’s not going anywhere, not that she’s going anywhere, but we’re going to bring in r monthly technology contributor scott koegler he’s, the editor of non-profit technology news, which you will find at n p tech news. Dot com scotty koegler how you doing? Good tony, how you i’m doing terrific, lee, thanks for being on the show today. It’s. Good to have you back. Problem. You were talking about the beer we’re talking about volunteers and matching volunteers. There’s ah there’s a boon in volunteerism. It’s, it’s critical for charities. Obviously, right? I mean, aside from volunteering funds and that kind of thing, that time is a big deal time and talents and you’re right. I mean, the boom. I was really amazed to read these statistics, and i just kind of re kapin here. These air from the corporation for national community service. Um sixty four point three million americans, which equates to about twenty six point eight percent. Of the adult population. Think about that more than a quarter of the adult population is actually giving of their time for free. Just amazing. Especially in these times when, you know, people really know that more than that, many people want work, right? Yeah, right. And that amounts to almost eight billion hours. Um, with the service it’s just that. That that’s just amazing. Number two may i just but it’s almost restores my faith in humanity that people actually, uh, you know, do care about the environment of people around him. Yeah, yeah. We’re ah, were a volunteer culture mean, we wantto we want to help each other right on dh and coarse. You know, with that kind of numbers becomes the question what? How do you deal with it? How do you put that together? How do you manage the people that obviously want to do something and match them up with things that are available to do and, you know, yeah. It’s like social media, right? I mean, you’ve got a lot of things to do. And how do you actually get to the people that not only are qualified to do that? I want to. Do it okay. And that’s, where the that technology is going to help us match the match, the willing volunteers with the charities that are in need. So what? And this is also good for employers as well, right? Right. Because, you know, when you have employees who are dedicated to the community probably means of just kind of a better all around person, but is a part of your staff so that’s on the internal side and then from the external side, i guess pr kind of thing if you have people that are being helpful, the community that’s exposed, exposing your organization, your for-profit organization as a do gooder organization as well. So that’s, always good and mix for ah loyal and productive employees, because we know that if people want to help and you’re giving them you as the employer are giving them a way of helping charity’s, then i think that also leads to a productive, happier employees, right, and possibly happier and more productive customers. No mean, every every company is looking for ways to get customers toe two do more business with them. And if part of that is that’s the whole point behind. Social media for for profit organizations is that you get people to, like you interact with them, show them something that is good about the company rather than just all the complaints that inevitably come up. So all right, so just another feather in the cap. So let’s, bring this to the to the technology. You’re the yeah, the technology contributor. Now we know the value of volunteerism all around. What what’s what’s the technology doing for us? Well, overall, what it’s doing is matching. I mean, if you think about the basic matching stuff, the one that comes to mind probably the most people’s match dot com where you’re taking individuals, uh, attributes and interests and talents and all those kind of things and locations, of course, and your matching them up with in terms of match dot com with other people with the same kinds of interests. This it’s the same kind of technology. I’m looking at one online right now. Is volunteermatch shot or ge? Yes, just like that volunteermatch that organ right on the front page here. I just brought it up when it says what, uh, what do you care about in and then it knows where i am? Of course. Traveller’s rest south carolina. So it right there, it’s helping me too find things that i mean, that i’m a like when they want to do in my local area. So the technology here is obviously on the very first part of it is knowing i just get a little bit technical here. Tony, um, it’s tracing my i p address my internet protocol address, which is the connection between me and the internet and those things are pretty much location based, so it knows my location that nose in this case, i’m in traveller’s rest, okay? And if i were accessing it on my phone, it would actually just do g p s ok. And so the interesting this is the same technology that that match dot com and christian mingle and i don’t know others other, uh, e-giving findings of them, but yes, exactly. Its interest and location based after at the very top level. Okay, so those interests, they’re going to match e guess your skills with a charity’s needs. Yeah. So let’s, just let’s. Just do a little experiment here. I’m on. This one here is volunteermatch dot org’s and first of all, it knows where i am, but it really doesn’t know anything about me because i’ve never logged in here before you, so i’ll just say i care about animals and see what comes up with, um, pets and people. Um, the hospital luthan hospice of south carolina, no volunteer foreign exchange student, pet therapy volunteers now that might be one cut therapy volunteers, which is a hospice. So i mean, there it is. Within about what, five seconds i found something that might match what i like to do so i could get my animal. You know, i got a friendly dog. I could take the dog down too. The pet therapy volunteers and held out no, pretty amazing, actually. Okay, now, of course, in volunteermatch has gotta be a place there’s a portal. I’m sure for charities to sign up as well. Well, yeah, i think you know, the hospice qualifies is charity, right? Right. But i’m saying you you entered as an individual they would enter is right. They will enter as a charity on dh. They’d be assuming, you know, i assumed they would be putting in what there they’re volunteer needs are what? What they’re what they’re looking for, right? Just the top of this one again, we’ll stick with volunteermatch they’re two things. One has find opportunities, which is obviously what i did right next to it is recruit volunteers. So in that case, see, they have volunteers connected since nineteen, eighty eight, seven million, so they, you know, they have done this a bit. Okay, another three to join. So so it’s free for the charities, claire, i’m so i’m sorry. No. Good. Yeah. So, yeah, i would assume. Well, i don’t know if it’s free. How does this website make make money? They’ve advertisers are well, i just scroll down a bit and it shows here this is built on the freemium concept, which is you get the basic level for free, which includes recruiting tools on on referral for fools from corporate partners, tracking and reporting in a photo manager. Then for for seventy five dollars for the year, you get this whole bunch of other stuff. So still a seventy five dollars that’s uh, that’s not bad. Okay, another one that i’m familiar with is catch a fire dot or ge. And i know that one because of rachel chung who’s. The ceo has been a guest, and you’ll find my interview with her on the youtube channel. Real tony martignetti dot com look for catch fire, or rachel chung, a young woman and very vibrant. And but doing the same type of work that that that we’re talking about, we’ll take a break. And when we come back, we’ll wrap this up. But also, i neglected to mention earlier, scott is goingto inaugurate. Another new feature, he’s goingto recommend bottles of wine, he’s, an oenophile, and that i don’t think that qualifies for jargon jail, because i think people know what file is. He’s got cinephile, and each month, he’s, going toe as a wind kind of sewer is going to recommend a bottle of wine, twenty dollars or under. So stay with us for all of that. You’re listening to the talking alternative network. Duitz are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business felt and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. Welcome back to big non-profit ideas for the other ninety five percent. Scott, what else? What else do you want to leave us with around this volunteermatch ing between charities and the willing volunteers? I you know, i mean, there’s. Plenty of web sites out there. The technology is available. And i think that if if they organization is not no really utilizing the volunteers it’s probably a matter of not trying because obviously people want to volunteer. They want to give up their time and talents, and they’re really looking for just the right place to put it. So, uh, advice. You know, just go do it. Find a one of these websites that is free or an expensive sign up for it and put it out there and see how it works. Because apparently it is working to put a lot of places. You have another one. That’s. Ah. Also mentioned in the in the article at n p tech news. Dot com. Besides, so we we talked about volunteermatch dot or ge catch a fire dot or ge you have another one or two. Uh, disaster ready. Dot org’s is the one that’s uh, mentioned in there. And so that that one is another one of these, and what they do is they specialize in having things preview pre-tax four disasters and its specialized for those kind of things, and they’re you know, how to get mobilized howto find people kind of put things together before things happened, so it’s, you know, well, well intentioned, and it looks like they do a great job, although i don’t have any personal experience with them, okay? And is disaster ready? Also for individuals who want to gain skills for a disaster? I think it is. I know that it’s it’s put together by cornerstone on demand foundation, and so they do a lot of these kinds of getting ready kinds of things they’ve got food for the hungry america cares, they’ve got a whole bunch of these. Ah, no, i’m not really sure which one of these is, uh uh, does what? For which organizations but it’s another one of those that’s worth taking a look at if you’re non-profit looking for ways to make the best out of your best efforts with your with your volunteers. Okay, well, let’s, move to your other expertise. Claire told me on the break that, you know, file actually does qualify for jargon jail. So i guess i shouldn’t have let you know. I mean, you know what? You know. All right. Well, first, i think, well, we want to spell it. It starts with an o o and o p h i l e in a file on dh claire would know who belongs in jargon jail because, claire, you you created george jargon jail. I branded jargon jael and i came up with the term jargon, jargon jail. And i don’t know if this qualifies for jargon jail, because it qualifies more for, like, just words you don’t know. Jail. Okay, well, that doesn’t sound his fundez drug in jail, though. All right, sort of just like vocabulary vestibule. Another alliteration is all right. All right, scott. So you’re goingto each time you come on, you’re going to recommend ah, bottle of wine. That’s. Twenty dollars or under. What? What? What do you have for this month? Um, i have one that this is actually one of my very favorites. And tony, this is right up your alley. This is an italian line and you know one of the things. About wines is the story behind them. I mean, the taste obviously, is one of the things that what’s attractive about it. But this this is a this is an italian line it’s a valve pulawski piela which is actually a great with riot allies they call it and, uh, this is from the territory northern end of italy called verona, which, you know, is romeo and juliet and all that kind of thing. So it’s a kind of ah very historical place. And so this is a what i’m recommending is a courtier majoli two thousand eight val pulawski piela and this is a different about bullet shell. You know, most of these wines are you take the grapes to squeeze him, you know, you let them ferment tulani stick him in a bottle. Falik the easy way. This one here is also there’s a second process to this is a really posso alright p a s s o ripoff, so i’m not sure it’s literally that means route to re pass. So what they do is they take the grape skins after they’ve squeezed them and they set them aside and then after the wind has run through its first fermentation, they actually pour the wine back through the skins and been doing that. It picks up a little bit more sugar, a little bit more fermentation. And this amazing flavor it’s uh, it’s not sweet, although it sounds like there’s a lot of sugar in it, but it’s not sweet at all. Um and it’s just it’s. Just one of those things that you see, you try to put your finger where you actually your tongue on the flavor and it’s it’s tough to do. Interesting. Now i’m notoriously although i i have tasted lots of lines. I’m just terrible at describing flavors but it’s a, uh it’s a semi typical italian valpolicella, which is a kind of a dry wine. It’s got notes of maybe some raisins and some plum and that kind of thing. But it’s, one of those you really have to experience and first price, you know, it’s it’s. Fifteen dollars, which is just phenomenal. Okay. Are our first guests of sandra cats and talked all about fermentation. So this makes this makes a lot of sense. Of course. Wine. He mentioned all the alcohol products we talked about. Um, do you have a. You have an online source for your wine, or do you buy it? Ah, local shop or what way buy-in around here in this in this area way come to know some of the distributors. This one here we actually get from a local distributor. So even if i told you it was, it wouldn’t be any good, because right now, he’s probably not where you are. But i will tell you one one thing i’d like to plug and it’s something called the vino, the i v i and o it’s an app for your phone, for your smartphone or your tablet. I think you can get it online on regular website as well. But it’s a great tool because what it does is it allows you to take your phone and take a picture of the label of the bottle, and it automatically stands with those all this fancy ocr conversion. And then it looks it up and it says, oh, you know, two hundred people scan this one and they said it’s really good and they they they founded that these places to buy, and it should cost you around this amount of money and then you can put your own tasting notes in it, so okay, so, it’s a good afternoon. I’m on there. So if somebody does download that i’m on their good and follow me on there as well, we can share notes about line. So you need to do that, honey. Okay. Vivino okay, um, we just have about two minutes left. You mentioned notes of raisins. And i mean, are you able to taste different things when you are you trained that way. Your tongue, khun denote these things, these flavors? Well, as i kind of mentioned, i’m really bad at it. I have a couple of friends who are master sommelier is, you know, someone is the guy at the restaurant that comes around. We’ll cup around his neck and taste the line and says, you know, if it’s good or not, but they actually are, you know, that’s. Part of their training is the expertise of saying yes, this has, you know, i could taste rust. I can taste pencil, lead some of the things they come up with, just my goodness hazing to me. I don’t know what kind of restaurant you go to. I never had a guy, come around with a with a little cup around his neck. I really had waitresses and waiters hold out their hands for a tip. That’s not what this cup is for. You don’t put money in it, do you? That’s what? Subway somebody’s holding a cup of tea. Just put a dollar bill in it, but that’s not what you’re talking about. No, not now. Okay. All right. We have to leave it there, you know file, which is wind connoisseur, wine expert and technologist. Scott koegler, the editor of non-profit technology news at n p tech news. Dot com scottie, thank you for talking about volunteers. And thank you for talking about val pola piela. Thanks, tony. Take care. My pleasure. Claire meyerhoff. Any any enclosing notes for the show? I just want to say that you do a fantastic job with your radio show. I’m so very impressed with your interviewing skills and your your, you know, knowledge of your subject matter. And you’re over the top. She’s an old radio galaxies. The greatest guy ever. She’s a pro she’s a pro, used to be a w t o p in washington, washington i’ve worked at x. And satellite radio is a talk show host. All kinds of stuff. Thanks for being on the run. Thanks for being now and it’s all brought you to tony montana provoc radio thing comment pinnacle pinnacle it’s pete, you’ve achieved, you’ve achieved the zenith of your career. Thanks for being with a real pleasure having pleasure next week. First half of the show, i’m not sure it might be the overhead myth you’re familiar with that letter. I’m still trying to get the three co signers of that letter on this show. It might be next friday or if not, then we’ll do a interview from fund-raising day this past june. Also, jean takagi returns are legal contributor, and he and i are going to continue the discussion on back to board basics. Insert sponsor message over nine thousand leaders, fundraisers and board members of small and midsize charities listen each week so does claire meyerhoff with her cracked iphone. She’s she’s taking pictures dropped in with dr lee. It looks gross. I don’t know it’s amazing. They still work still works. You can contact me on the block if you want to talk about sponsoring this show our creative producer is claire meyerhoff. Sam liebowitz is our line producer. The show’s social media is now by deborah askanase of community organizer two point oh, welcome, deborah, and the remote producer of tony martignetti non-profit radio is john federico of the new rules. I hope you’ll be with me next week. Friday one to two eastern at talking alternative dot com. Co-branding thing. Good ending. You’re listening to the talking alternate network, waiting to get me anything. Get in, cubine, are you a female entrepreneur? Ready to break through? Join us at sixty body sassy soul, where women are empowered to ask one received what they truly want in love, life and business. Tune in thursday, said noon eastern time to learn tips and juicy secrets from inspiring women and men who, there to define their success, get inspired, stay motivated and defying your version of giant success with sexy body sake. Sold every thursday ad. Men in new york times on talking alternative that calms. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking tux sick medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s to one to seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s the talking.

146: Successful Software Selection Strategy and Storify & Quora – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Don Fornes, CEO of Software Advice

Amy Sample Ward, CEO of Nonprofit Technology Network and co-author of “Social Change Anytime Everywhere”

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Durney hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i hope you were with me last week. I’d stuff. I’d suffer stick a myth eah, if i heard that you had missed maria’s faa cues maria simple, the prospect finder and our monthly prospect research contributor there’s a lot of speaking and training, we talked about what she’s frequently asked, and artists sally west and keith, right? We’re with me from australia tell us about the love is campaign this week successful software selection strategy don fornes, ceo of software advice, leads us through the software selection process for non-profits how do you know when yours isn’t working quite right? Also, storify and cora, our social media contributor amy sample ward i got a promotion at the non-profit technology network in ten. After that, we’ll talk about the value of storify and cora to lesser known social networks for your non-profit between the guests on tony’s take to my block this week is a charity did what charities do? Beth israel medical centers fund-raising became public in the new york times. Is there anything they should? Be ashamed of my great pleasure now to welcome don forged to the show, he started software advice in two thousand five. After ten year career in the software industry, he held positions at an investment firm and as a corporate development executive at a pioneering c r m software company. He likes to observe the evolution of software markets, including the impact of innovation. Don fornes, pleasure to welcome you to the show. Thanks, tony, glad to be here. Thank you, don. What are some symptoms that, eh, small and midsize non-profits current system, whether it’s software based or however it’s based aren’t, isn’t working very well. And a lot of the non profit organizations that we speak to our on the smaller end of the scale, and they’re managing things through excel spreadsheets, maybe they have ah, ah website that was coded by, you know, employer volunteers with few they’re using microsoft outlook and trying to find emails and information in there. There isn’t a professional infrastructure for managing their operations, and that can lead to what errors in in data, what other kinds of problems certainly errors on data but difficulty finding the information that they need inability to could manage an effective workflow and no what’s going on and making sure things are getting done, having insight into you know who are their, what, not just who is donating, but what what segment of constituent is donating and being able to discover things about their their organization if you’re using excel spreadsheets than there might be different versions of that floating around your office? Yeah, that’s, that’s one of the big issues with spreadsheets now excel is an outstanding tool and that’s why so many organizations use it but you do have that version control issue, and you have just a lot of opportunity. For errors in your formulas and things like that. So you get to a certain scale when spreadsheets won’t cut it anymore. Also in pulling out like donorsearch formacion you alluded to this, you know, you want to be ableto segment, right? So that you can target people with a specific a specific approach. Sure, you’ve got you’ve got constituents who are big donors, small donors, everything in between, you’ve got constituents or e-giving for different reasons. So you really do it want to develop a marketing strategy that that identifies your various segments, and and you want to work with them in each, each segment in a unique way that appeals to you to their motivations and just expect forces, right? Thank you, and just extracting data. I mean, you should be ableto query your your database system in lots of different, with lots of different variables. Yeah, there’s so many exciting things going on in terms of analytics these days that the ability to not just automate the transactions, that is, you know, that the donations or tracking contact information or interactions, but then to be able to go back and do discovery on that information or quickly. Generated report. That type of analysis is so valuable and it’s getting easier. But it’s not as easy if you don’t have a good infrastructure in place, capturing that data in the first place. Yeah, you can’t really be. You can’t be very sophisticated. Um, what are the different types of software that might be out there that we’re gonna be talking about helping people select? Well, you know what? The court, the nonprofit organization needs to account financially differently than a for-profit organization. So now there is fundez counting, which is critical infrastructure, but then in terms of really growing out business, getting beyond the administration, too, more strategic, how you’re going to raise money and activate your constituents, you’ve got a range of different applications, and so you’ve got donorsearch which will help you track who are your best donors or who could be your best donors, or maybe a more high volume campaign of how do you get a lot of small donations from a very broad set of targets? And then if it’s a membership based organization, you’ve got member management, not your providing some kind of value to that membership and trying to track who they are and who’s paid their dues and what you can do for them and what their interests are. You have case management where you have, um, let’s say you’re a client based organization where you have clients that you’re taking care of our helping, you’ve got volunteermatch management where you’re, you’ve got a large force of volunteers and you want to keep them organized, get the most out of that enthusiasm those are those are four examples of very specific applications. And, of course, the structure of the nonprofit organization will determine what they need. In that case, there are larger, broader, more sophisticated systems that integrate these capabilities. But whether or not you go to that level of technology investment, that’s, that’s. A really important question on organization, needs to ask itself. What about event planning? Sure, event planning is another application i didn’t name, but if you do a lot of events, you need to track registration, you need to track payments for those events and and all the tasks that come along with putting on a great event. So that’s, another application that could be part of ah abroad integrated sweet or could be purchased on a standalone basis on dh. Then, of course, for non-profits that get a lot of their revenue, or even just some of their revenue from from grants, there’s always grant administration and management too. There is on both sides of that relationship for the foundation organization that might be giving that grant, as well as the non-profit that’s receiving that grant so there’s there’s software to automate that as well, i think it’s, you know, moving to another topic, which is you know what you actually need thie organization needs too sit down and think about what are our real pain points why’re we where we falling short, so not just not just thinking in terms of ji that technology is very shiny and cool? I’d love to use that, but where are we experiencing the most pain? Right now is keeping track of who are. Donors are who might be a donor. Or is it really organizing our volunteers to get the most out of them? More, you know, is that we have a difficult time organizing and managing big prevent process. If you have an outstanding grand writer, and you’re only applying for a few grantspace year, maybe you don’t need to automate that. And as we’re on we, i know you have five different tips that we’re going to talk through. But and your got into one of them. Thank you. As you’re identifying what your real problem is, is it? Is it possible to? I would think it is. But i want to make sure to get a software solution that’s going to solve that problem, but then also have add on sort of modules that would do other things, as the organization’s needs. Strange. Sure, so there’s, there are a range of solutions starting from what we refer to his best of breed, so let’s say an application that just does donorsearch midge mint and they do that very well, and they have a lot of features for doner management. They go deep into that functionality, and then they’re on the other end of the scale are integrated systems that do donorsearch management, member management, case management, event management, the whole range of applications we call that an integrated suite and, you know, in theory, maybe there are broader than they are deep, although in some cases they’re both broad and deep. Um so you you have to figure out where you want to fall on that scale. Obviously the the best of breed solution khun target a specific pain point you’re having it can typically be implemented mohr quickly you have fewer people using it, fewer people involved in the implementation and you just go and you tackle that problem with that specific, best to breed solution. When you’re talking about integrated system, you’re getting the whole organization mobilized. Teo moved to this new system you’re thinking about how do your various departments work together. The folks that are working with donors, the folks that are working with volunteers, folks, they’re working with clients, and they’re all moving to this new system. It can be somewhat of a big bang approach and requires a lot more change management, and there may be benefits down the road to have him, everyone working off one seamless infrastructure sharing data and prostheses. But getting there is a big investment and the big challenge for the organization. We have to take a break for a couple minutes done, and when we come back, we’ll keep talking a little about the what we’re on now. There’s, different the implementation, and also your tips for identifying what the what the right solution should be. So i hope everybody stays with us. Talking alternative radio twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss our culture and consultant services a guaranteed to lead toe. Right, groat. For your business, call us at nine. One seven eight three, three, four, eight, six zero foreign, no obligation free consultation. Check out our website of ww dot covenant seven dot com oppcoll are you fed up with talking points? Rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over in tow. No more it’s, time for the truth. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the isaac tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s provocative talk for the realist and the skeptic who want to go what’s. Really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me. Very sharp. Your neo-sage. Tuesday nights nine to eleven new york time go to ivory tower radio. Dot com for details. That’s. Ivory tower radio dot com e every time i was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? In interested simply email at info at talking alternative dot com durney welcome back to big non-profit ideas for the other ninety five percent talking to don fornes he’s, ceo of software advice, which you’ll find at software advice. Dot com done so well, i’m talking about this implementation. It is possible than tio by these things in modules. Just just what you need immediately. And then there are systems where you can add additional modules. Is that true? I would say that that can’t be true. The modularity of the system really depends on how it was architected buy the software company. So there are some companies that do a very good job of designing their software into modules that can be turned on or off. So that you could say, deploy four of ten modules and then turn more on as ugo. But you can’t take for granted that every system is going to be architected in such a way that makes that easy. Some learn some art and that’s something really begin to is you evaluate the software. Okay. All right. So let’s, let’s, get into your five tips. You you really started with one. You introduced one the type of problem that you’re trying to solve and your advice there really sounds like is to start with the problem, not the cool technology. You know. I like to say, don’t be romanced by the technology, especially now that we’re into this cloud era and there’s a lot of advances being made and user interface, and and how it looks, who feels this software is just really attractive and great stuff. But make sure you’ve got a need for it. Don’t just go buying technology because it looks full, or because one one person in the organization, maybe tech savvy. There may be an early adopter, but then the rest of the team are, you know, luddite, and we’ll find in the same way that person did. You can. You can get yourself in some trouble where you’ve invested in great technology, but you’re not using it. And i think related to that is that you want to get what’s practical for your office. Sure. So there are there are systems that are fairly lightweight and do just the basics and sometimes that’s all you need sometimes you don’t need toe over altum e and other times you have a larger, more sophisticated organization, or one particular department is fairly sophisticated. And you really want some advanced technologies. He’s got to think about what is what is right for your organization and your your department. How do you avoid being romanced? Are seduced by the bells and whistles. That really cool? Um oh, this one. You know, this one does that to we could we could use that to and o it has this other thing. We could use that also. How do you keep your feet on the ground? I think it starts. We’re staying ok. We’re talking about a technology purchase here, but let’s, put technology aside for a while. Let’s. Sit down and say, what are our biggest challenges? Where are we? At least efficient. Where do we spend the most amount of time creating the least amount of value? Is it that we have? Everyone has their own set of contacts, you know, maybe each pitch person who’s working with. Donors has their own list of of contacts. It’s not shared. And someone leaves in those contacts. Go with, um for example. Okay, now you want to look for some kind of a donor management system that will unify all those contact to be shared even if they are assigned to different individuals. So you you want to think about where your biggest pain points are and prioritize what problems you want to solve in what order i like to say start small, think big, grow quickly. So, you know, start small. Okay? What? What problems are we going to try himself keeping it in the context of thinking big? Eventually we want to solve almost all of these problems and then moved from their issue. You have success. So i think, really just having a business discussion about the processes and workflows and what’s working and what’s not, and then once you say, ok, this is what we’re going to stall them. This is how we’re going to solve it. Then you go out and you start evaluating the technology and you stay in control of that sales process rather than letting a sales person from the software company. Show off bells and whistles that make them most attractive. You know, you say that’s, great that’s, interesting will take that into consideration, but you always come backto. What are the core problems we’re trying to solve? And how does that technology solve those problems? You talked about fundacao n’t ing software earlier. What air cem? Some basics around around fundez counting. And what sort of problems might an organization have if if they’re not doing their accounting efficiently? Sure, i think with with the counting it’s it’s important to get the right infrastructure and processes and controls in place, i said, you need to be automating a process that is it’s. That accounting process is mission critical and has to have very strict controls. You don’t want to ever get into a situation where funds are being misappropriated are or you’re not sure how much cash flow you have going through the organization, so that is an area where you’ve got to get the right system in place. And yet, at the same time, it can be very constraining, because in accounting system has to be rigid and enforced controls. You need to make sure that this software that you’re buying handles the process is the way you want to handle them, or that you are willing to adapt to how that software handles those processes. S so we may have to adapt to what the software requires us to do. Yeah, so some software is more flexible than others in accounting, often it’s a little more rigid compared to, say, a constituent relationship management system. Because, you know, we do have, you know, accounting principles that are standardized that we have to follow, so you may have to. You have to do things the way that software is built to do it. I see in ah, a lot of small shops. It seems like very routine things, like maybe checks being received or accounts payable, being ah, being received or sorry, paid always seem to seem, even though their routine, they seem like each time it’s the first time it’s ever been done. I hope that’s, not the case, for, for all organised. I think some are more efficient than others. I think it comes down to you know, what is the attitude around payables receivables? And how quickly are you going to do it and who’s doing it? So i think that getting the right software in places key there, there are so many great duitz technologies right now, such as a ch payments, you bring a payables receivables in our own organization, we’re doing more and more th which is essentially a wire transfer, but no more sent paper checks, but actually just sending the money elektronik, lee and the more modern systems are built to be able to do those kind of transactions. And i’m glad i’m glad you explained what a ch is. Because on this show, i have jargon jail, but you kept yourself out. You kept yourself out of george in jail by quickly saying, basically a ch iso wire transfer. I think it stands for automated clearing house. Do you know? Is that right? That sounds good. Okay, so we’ll take that. Okay? Yeah. Yeah. And i just meant that, uh, i guess i was going back to symptomology a little bit. You know, when i said routine things seemed to i get treated as if there is the first time every time, even though it’s it’s done, you know, it doesn’t times a month or something it always seems to be a difficult task. So andi, i see. Sorry, go ahead, you’ve got organizations for maybe you have a volunteer bookkeeper, who’s coming in once a week or twice a month or something, and maybe they’re using an application that isn’t designed for fund accounting on dh. Maybe that particular person is, ah fine bookkeeper, but not very tech savvy and so that’s, where you can get into those situations where things are just very slow moving and and no one can really tell whether the check has been cut or not, or received or not. And i think that is symptomatic of the level of sophistication of the organization or they thought, function in the organization. Let’s, go back to your to your tips for, for finding navigating your way through the right software. What, what what’s. Next on that you recommend. Well, we’ve talked about not being romanced by the technology we’ve talked about some of the different applications, and identifying the problem first and then matching the technology is the solution. I think another interesting thing is its funding technology it’s an interesting area, because there are plenty of people out there who who loved technology, who loved sponsoring technology who love rolling up their sleeves. Of course, there are plenty who don’t, but organizations can identify those constituents who can be very useful as a technology resource. So in technology, there are plenty of people who been very successful financially, so you may find donors who have a background in technology who get excited about funding some kind of technology, purchase and implementation, and at the same time, they can roll up their sleeves and help with advising on selecting that technology, implementing that technology. Then there are folks who fit that description that maybe don’t have the financial resources to contribute, but could contribute their time and skills. So technology is is an area where well, let’s, let’s, go back to that bookkeeper, you know, there may be bookkeepers who could volunteer toe do your accounting, but that probably isn’t the same level of passion relative to technology, where there’s some people that are very passionate about what technology can accomplish and would really the motivated to come in and help you either financially or by rolling up their sleeves. Uh, so i think you can be really creative as you think about technology. Maybe not just another thing that comes out of the operating budget. But could you do a special campaign around raising money to fund a technology project or forgetting time donated by folks that are tech savvy? Okay, excellent, yeah, and and as you two shut on this. Another. Another issue and that’s important, and a tip that you have is around the implementation and the training. Sure, so this is along the same theme i’ve been hitting on throughout this conversation, which is they’re really needs to be a process behind the technology, whether that process is something you seek to automate with the technology or process you switch to because that’s the process that technology automates by default, and so the people that are gonna adopt this technology and use it are really critical to its success and can also lead to its failure. So if you by technology and you don’t use it, we refer to that in the industry as sh elsewhere go that as we do surveys of technology users and buyers almost every time what floats to the top is one of the biggest challenges is adoption. How do you get everyone to start using it if you have your development folks using a donor management system, but they don’t like filling out all the fields, you know, maybe they need the email in the phone number. I just don’t want to take the time to put in that physical address. Ah, that may serve their needs, fine, but it’s not going to help the marketing group when they want to. Do that next direct mail campaign, right? Right. You can get a lot of dirty data and there you need to get those folks bought in early to get the right data and the system and clean data in the system. If they’ve always been more of a relationship person, they don’t want to use technology, maybe they do their work over in lunches or in events. You can have this whole system you’ve invested in, people are using it. So i’m i make a suggestion that may seem counterintuitive, which is get those people involved in leading the technology selection and implementation effort. Maybe they’re not the lead on the project, but they’re involved from the start so that they have a sense of ownership and buy-in and really get exposure to what the technology can do from the start. Well, they were probably gonna put one of your more tech savvy people in charge of the project. But you need to get those. Those late adopters are nanites into the process early so that they really you have an epiphany then come to believe in technology. We also need the leadership. It’s it’s gotta be it’s. Gotta be. Used properly at the senior levels. And it’s got to be encouraged and sort of enforced from the senior levels. Yes, and that would be a challenge if you’re senior management are the late adopters. Yeah, okay, not needed a champion at the most senior levels of the organization. You can say, hey, this is something we’re going to do. The time has come and everybody is going to get on board, and we’re going to get the right imam, the funding. We’re not goingto, you know, we’re not going to be too cheap about this. We’re going to get the right stuff in place, and we’re going to make the changes in how we do things around here, so that we’re really using this software and automating are our process is the right way. Don’t we have just about a minute left, or so i want to ask you, what is it that you love about the work that you’re doing? You know, i it’s, uh, a little bit nerdy, but i love efficiency. I love getting doing things better and faster. And in my own organization, it’s reflected by developing our own technology. We we rarely even by third party technology. We have a team of developers who build everything from scratch to do exactly what we want, its lead, the great efficiency and i think, whether your advanced enough to build your own or whether you’re buying software off the shelf there’s a great sense of momentum and pride that comes from getting better at what you do in getting more efficient and that’s what i love don fornes, ceo of software advice. You’ll find them at software advice. Dot com don thank you so much for sharing your expertise. Thanks for having me telling you, it’s been my pleasure right now we go away for a couple of minutes when we returned tony’s take two and then amy sample ward is with me talking about storify and cora stay with us. You couldn’t even think dick tooting getting ding, ding, ding ding you’re listening to the talking alternative network get in! Nothing. Cubine are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Hi, i’m ostomel role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun. Shine the light on all aspects of music and its limitless healing possibilities. We’re going invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. You’re listening to the talking alternative network. I’m chuck longfield of blackbaud. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Dahna that was chuck longfield, chief researcher research scientist, actually at blackbaud from last year’s bb con conference and i will be there this year in october. Also, thes blackbaud people are very modest, it’s hard to get them to say their titles. Janna eggers, senior vice president i think of marketing in products just, said jenna eggers from blackbaud i have to get them to be a little more ah more forward about their titles and we have something to say about titles, titles that have changed very shortly. But first i can’t send live listener love this week. I’m sorry i’m not live where pre recorded this week, however konnichi wa ni hao anya haserot you know i send live listener love also, california always checks in texas, north carolina, oregon from time to time north i said oregon, not oregon there’s no e at the end of that, i learned that dahna who else checks in new york? New york has been lately so live. Listen love to all of you and everybody else. Who’s listening live. I will be back in the studio next friday. Tony, stick to my block. This week is a charity. Did what? Charities do the ah, fund-raising we at beth israel medical center here in new york city became public because of a will contest and ah, it’s fund-raising methods were the subject of a new york times story, which is probably something that we would all rather avoid, and i don’t think anybody wants their internal office processes splashed internationally on the new york times, but i saw very little that beth israel should be embarrassed about. I think they’re fundraisers, including their ceo, who, of course, we know should be a fundraiser. I did what they were supposed to be doing did what charities do they is the story of a woman who was living in the hospital, literally living in the hospital for twenty years. She was a resident of the hospital for twenty years, and the question is, were there was the hospital’s fund-raising tactics inappropriate? And i don’t think they were. I think they had a great prospect living among them, and they would have been, i think, careless if they hadn’t cultivated and solicited this woman for charitable gift. There were some emails and some notes to the between members are between employees that i think we’re a little carelessly, unprofessionally worded, but there’s nothing unethical, certainly nothing illegal, nothing fraudulent. So i don’t really think beth israel had that much to worry about when they’re fund-raising became public in the new york times, and i say more about that on my block, the post is a charity did what charities do on my block? Is that tony martignetti dot com that is tony’s take two for friday fourteenth of june twenty fourth of the year. Oh, i’m very glad that amy sample ward is with me now. She got a promotion at the non-profit technology network and ten and her most recent co authored book is social change, anytime everywhere about online multi-channel engagement her block is amy sample, war dot org’s and on twitter she’s at amy r s ward, i guess i don’t know, i guess i’ll say it because it’s it’s easier for me to say then for amy to say congratulations on being promoted to ceo of inten. Thank you. When was your promotion? Effective? Ah, effective june first. So we are in day eleven. All right? Yes. Today’s tuesday the eleventh. Um how’s it going, it’s going really well, i mean, you know, there’s there’s, not a lot of time spent trying to figure out who are these people that i work with because i already got to work with them for the last over two years, so it feels like, you know, you could just jump in and we can start moving forward on all kinds of projects are already deep in the weeds of the next ntcdinosaur will be in march in d c, so lots of lots of action, lots of good stuff happening and t c, of course, is the non-profit technology conference? Yep, right, followers of intend may not know that. So what, you’re jargon jail? All right? No, no mass resignations since your appointment as ceo. Well, not yet. Knock on wood. I i don’t think that that’s the case. I think we’re all really excited to dive into work together. I think you know, any organization that’s gone through a transition, you you kind of let yourself feel like, well, maybe, you know, maybe we’ll go in a new direction. Maybe we won’t what’s goingto happen. And so once everything’s kind of decided, well, now we can just move forward on all those. Great ideas that we’ve been having and conversations that staff have together. It’s, like one day. Maybe we’ll do this. So now we can really start putting some of that into motion on. You were supposed to be in the studio with me today, but you had to be by phone because you have something going on in your apartment, right? Yes. Since we since i’m now the ceo and ten, we will be relocating back to portland, where the antenna main office is. And as such as manhattan real estate, as soon as our landlord know that we were moving out well, he wanted to start fixing it up for the new people. So some repairman is coming. Tio, work on the bathroom. Okay, lets you get a swelled head. As ceo. You still have to be still to be in your apartment to let the let the contractors in. Exactly right on dh. Do you know when you’ll be moving? Sorry. Very sorry to see you going. You won’t be live in the studio with me anymore. Or maybe you will one more time when you mean portlanders again in july. July. Okay, we’ll see whether we get you in the studio one more time or or not, i guess depending on when your move is in july. But very happy for your congratulations on your appointment. Thank you. I appreciate it. This seems like a good time to let listeners know. Remind listeners what? What? And ten is about what? What? What kind of help can small and midsize non-profits get from non-profit technology network? Sure so and ten is a non-profit ourselves. So we definitely understand what everyone else is going through. And where? The membership organization for anyone looking to use technology to meet your mission. So there’s no organizational size requirement there’s no budget requirement there’s no missions specific or cause specific focus that we have it’s really, truly for everyone that’s trying to use technology. Teo, be a little bit more effective and more efficient and meeting your mission. So we have the ntc like we mentioned before the non-profit technology conference, which is our annual conference in this coming year in d c we’re expecting over two thousand non-profit staffers, so it’ll be a big, really great conference at but then outside of that conference, we have about one hundred webinars a year that air on all different topic hoexter tailored to all different kinds of staff in an organization because, you know, for example, if you’re thinking about online fund-raising well, there’s some pieces of that that your staff are interested in, you know what air the pieces we need to have in place? And then there are pieces of online fund-raising thatyou’re development team want to know, like, how do we make the ask successfully online? So we try and make sure that there’s something for all those different sides of everyone in organization, and we have depending on the year between five to eight research reports on those air free to download for and ten members, and then, you know, outside of all of that, really a community so there’s over eleven thousand and ten members sixty thousand, largely in the community that aren’t necessarily paid level but attend webinars or have come to the conference. So there’s the probability of sets that there’s no way that there’s someone who hasn’t gone through what you’re going through at your organization and it’s a great place to come find those piers assam questions see how they’ve navigated that website redesign or that our processor, whatever it may be, and you make the point very well that this is not on ly for technologists who understand technology, but it’s for everybody in the organization. Exactly. I mean, it’s twenty thirteen, right? We’re all using technology. It doesn’t mean that we’re all directors, but we all need to use these tools to do our job. And so it’s a place where you can go regardless of what area in the organization you work in to find resource is that help you with your job, whether you’re in communications or you’re on the program team what whatever it may be, you’ll find antenna at and t e e n dot org’s cool. Thank you very much, amy. Think well, hopefully we’ll get you some new members on dh, actually attendees at ntc and viewers of your webinars and readers of your research reports because i think it’s very valuable what and ten does, and it is a it’s, a it’s, a morass in a black box for a lot of people and that it need not be right. Let’s, talk about storify and cora let’s do it. Okay. Storify what’s. Ah, i see. It described as content curation. What is this? Yeah, but kind. I mean, if you’re going to jargon jail me for ntc jargon jail you for contents curation because that sounds wonky. Well, i asked you to. I asked you to explain it e would know that wouldn’t be the way i actually think storify is really cool tool really cool platform because it is so directly the definition of social media it’s multidirectional, its share a ball, it’s public all of those pieces that we associate with you know what? These social tools online are that storify. So essentially you could go to storify you say i wantto i want to create a story. Um, and i want it to be about, uh non-profit radio looks put in the hashtag non-profit radio that’s what you wanted to do your store storify about today after you listen to the podcast and it will pull in all the media that it finds it’ll pull in the tweets if there are photos of tony’s taking photos in the studio and posting them, if there are videos posted, whatever kind of video that it confined with that hash tag non-profit radio and what’s great is that it doesn’t just pull it in and say, here you go, it shows you these air all the available pieces of content, you know we found and you get to very simply you don’t need to be a technologist to do this, but you can just drag and drop them into your post. You khun ad your own tax so you could say here’s a great quote from one of our live listeners and then pull that tweet over. Oh, are you know whatever those kind of like annotations would be, and then when you are finished compiling it, you can either embed the whole thing in your website or in your blog’s, or you can just share it out on twitter or facebook wherever you want to share it and have it stay on the storify website. You know where however you want to move it around and it’s? Great, because then people can go back and kind of see that recap of the conversation i think it’s used really well. Bye. Uh, newspapers, new york times used store fight all the time. Tio, pull in. You know what they’ve seen on a breaking news story. Kind of in real time, things like that. I see. And on all those examples that you gave by the way of non-profit radio, which is an outstanding example to use. Thank you. They all do exist. Wei have just a minute before a break. Do you have to start your storify with a hashtag or could you just use the phrase? I guess in quotes tony martignetti non-profit radio can you start that way? Yeah, you could try it that way. It’s it’s easier with hashtags only because you know that it’s a dedicated tag that people have been using. Whereas if you were trying to just search for you know any instance of someone saying non-profit technology, for example, there was it would just be too big and nebulous. Tohave a clean, you know, conversation captured. Okay. Non-profit radio is what you meant. Yep. Non-profit technology i understand. Just flows out. No, no, no. I meant non-profit technology. If you did that generally at the phrase versus for example, the hashtag and p tech. I see. Ok, ok. But you can edit out things that are extremely us right? Yet for sure. Okay. All right, let’s, take a break and amy will return. And we’ll keep talking about storify and also kwara. Stay with us. You’re listening to the talking alternative network. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. Hi there and welcome back, amy, this sounds like something that could be good for non-profit don’t have a social media team or director at all because you’re pulling in content that’s you’ve already created or that others have already created. Yeah, especially if you’re on organization where you’re having on event or you’re having, you know, you put out new report or you launched a new program or, you know, you’ve done something that’s gotten your community talking online about what you’re doing so so it’s about something specific, it doesn’t just generally, you know, i like and ten well, that’s terrific, and i would love tweets that say i like and ten, you know, it’s, not necessarily something to capture a story, so any time you’re doing something that is a little bit more time bounder or topic lee specific it’s it’s really easy because you now you have all this content and so you, khun, just like you said, even if you don’t have a social media are big communications department, you could just go pull it all together fairly quickly, but be it also means that now all those community members that got highlighted in your store if i get to feel like, oh my gosh, you know, my my tweet about the event or the photo that i took of, you know, the ballroom at the event got to be featured in the organization’s recap and that’s really cool for them as a member of the community who maybe i hadn’t ever really felt highlighted or, you know, called out by the organization before and now they’re kind of, you know, they get to shine as part of the recap, and that makes it more likely that they will share it with their communities exactly. Now, storify, when you said that it gives you the chance to either in bed or share, i guess or both the people that including the people that it shares with include the people who contributed to everything that got drawn in right duitz yes, exactly. It has a lot of built and sharing features on dh you can you can tell it not to do those things, but it try it wants to encourage you to send out a tweet, for example, tow any dahna any tweet that you included in your storify to send a reply to those people saying, hey, i highlighted you in my store if i and give them a link and then they, you know, it links back to the store if i so you can have, you know, when you have your storify account in your building, these specific stories they’ll stay on the story by account, you have a you know, profile there people can just follow your storify account if they want teo, but you could also embedded on your blogged on your website, maybe you maybe you created a storify for a specific offline event that you held and, you know, lots of people tweeted and shared photos and you create a storify well, that’s really great to go back to the event page and added there so now it’s like an archived, you know, event captured page and not just an old registration page, you can keep all that content there, so you’re extending the life of your content. Exactly. I get a tweet like that whenever i participate in a in a twitter chat called fundchat hashtag fund, and at the end of the chat, i got a tweet that says you’re included in my storify for the fir fundchat today here? No, okay, i think it’s a really great tool for twitter, chat because it’s, when you are participating in the chat, i think it’s fairly easy to follow along, but if you aren’t participating in that moment in the chat and you want to go back and look at the hash tag later, it just doesn’t make any sense. You know, you need that storify where the organizer can move people’s replies to fit underneath the question, you know, instead of in-kind of the ad hoc free sabelo that they may have actually come in that move them out of the time stamped order of when they were sent. But which question is this person answering and that kind of thing, right? Put them into a logical order. Yeah, yeah. Interesting, though, that they do come with the time stamp too. I like that. It pulls in all the all the original features of the of the piece of content. Okay, let’s, let’s. Give some time to quarrel. Qu qu o r a i won’t try to describe it since i got admonished with the store. If i so, how would you, amy sample ward to? Find describe quarrel for listeners. Sure, so cora is essentially a q and a site, so you or others could submit a question, and then you or others could submit an answer and, unlike certain other question and answer websites that you may have seen or if you have ever, like, done an internet search just for a question, and then you see all of these, like different kinds of forums and q and i websites come up where someone else’s asked that question, cora tries to keep it really limited so that there’s there’s not just like a forever stream of answers, but that there are really, you know, prominent answers to that question on which is, you know, something that kind of plays up a positive feature. So you’re not sifting through and wondering which of these answers is the real answer and it’s a place where both organizations and, uh, you know, individuals of all different backgrounds have have really established some of their energy online as a thought leader. A resource to whatever kind of niche field there in so it’s not just about tax analogy about everything under the sun and people are there you know, some people ask a question and then answer at themselves because they want teo share information about that topic, but others see questions that others have posted and go in and provide an answer. I’ve answered a question on what’s the best way to get a taxi cab in new york city, huh? So i don’t know that an expert, but i had a couple of suggestions. I see too many people standing on the curb, you’re gonna be out there, you could be in the middle of the street practically. We’ve gotta want that. You gotta be at least twenty five percent of the way into the street if you’re not. If you’re not in danger of getting run over, then you’re not going. You’re not an effective cab camp. Hell, that’s, how you’re stopping the taxi is by preventing them from driving further down the street. All right, so we just have a minute or so left. How could non-profits use quorra? Sounds like credibility is very good. How else? What? Why else? Well, i think there are lots of ways whether you want to talk about your you know, the field in which your organization works. And provide answers say, you work in public education and you want to go, you know, maybe someone has posted a question that says, what does a charter school mean you if you work in public education, you probably know, and you want to provide a on answer, i think the thing to keep in mind is that it is a very individual driven platform. And so if you have, you know, your executive director, maybe of a policy director you have, you know, whoever it may be in your organization think about having more than one person with an account and providing those answers as that credible individual that represents the organization, so that you created a little bit of space between that answer and your organization and have also said, well, of course our policy director is answering this question because it’s about public policy and we have an expert on this, you know, and that’s why we’re such a credible organization qu o r a dot com. Maybe we have to leave it there. Amy sample ward, ceo of non-profit technology network congratulations on that again. Thank you. She will remain our monthly social media contributor. You’ll find her at amy. Sample ward, dot or ge? Always a pleasure. Safe move. I hope i get to see you before you go. Yes, thank you. Bye. Amy buy-in next week. Well, before i do next week, i want you to know that i badly misused a word today. I’ll even give you him. It was in the first half. If you are, it was completely out of context. And if you are the first person to tell me what what it was and what the word means, then i will send you a social media roadmap, which is courtesy of amy sample ward. Next week, a conversation with adam grant he’s, the youngest, tenured and most highly rated professor at the wharton school of business at the university of pennsylvania. His book is give and take in march. His work was the subject of a new york times magazine cover story. Does generosity and your relationships leave you behind or get you ahead? That’s what we’ll talk about without him. Grant, insert sponsor message over nine thousand leaders, fundraisers and board members of small and midsize charities. Listen tomorrow to tony it’s, not just martignetti non-profit radio tony. Martignetti non-profit radio each week, if you’d like to talk about sponsoring the show, contact me on my block. Our creative producer was clear. Meyerhoff. Janice taylor is usually the assistant producer, but she’s, not here today. Sam liebowitz is line producer. Our show’s social media is by regina walton of organic social media and the remote producer of tony martignetti non-profit radio is john federico of the new rules. Oh, i hope you’ll be with me next week. Talking alternative broadcasting at talking alternative dot com. Duitz good ending. You’re listening to the talking alternative network waiting to get a drink. Cubine are you a female entrepreneur? Ready to break through? Join us at sixty body sassy sol, where women are empowered to ask one received what they truly want in love, life and business. Tune in thursday, said noon eastern time to learn tips and juicy secrets from inspiring women and men who, there to define their success, get inspired, stay motivated and defying your version of giant success with sexy body sake. Soul. Every thursday ad, men in new york times on talking alternative dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office needs better leadership? Customer service sales or maybe better writing are speaking skills. Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Com. Hyre

144: Grow Grassroots & Divine Devices – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Michael O’Brien, founder and principal of mob advocacy

Scott Koegler, editor of Nonprofit Technology News

Read and watch more on Tony’s blog: http://tonymartignetti.com

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No. Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent it’s august seventeenth. Oh, how i wish and i hope that you were with me last week i couldn’t stand knowing that you had missed last week’s show working with your small organization board what’s special about working with small shop boards, we talked about setting expectations, recruiting, training fund-raising and assessing your boards capabilities. My guests from fund-raising day twenty twelve were terry billy from the hudson river museum, wendy no adele from yonkers partners and education, and lisa rob, executive director of the new york state council on the arts. Also see the smart cr m system, constituent relationship management. You’ve got constituents, employees, donors, volunteers, clients and vendors. How do you manage your relationships with them? What’s the impact on your prospect management maria simple, the prospect finder and our regular prospect research contributor, had lots of ideas last week, as she always does this week grow grassroots. Michael o’brien, founder and principal of mob advocacy, knows how to bring people to your cause with grassroots advocacy. How do you activate people who are the grass tops and how do? You engage them, and where do you go to meet potential coalition partners, what’s, the value added for your work. All of that, with michael o’brien. Also divine devices, desktops, laptops, tablets, handhelds. Scott koegler has tips for picking the right device to fit your budget, work, style and personality. He’s, the editor of non-profit technology news in our regular monthly tech contributor. Between the guests on tony’s take to help me out and get a free book. My book. I’d appreciate your help with a three minute survey, and i’ll say more about that on tony’s, take two. Use the hashtag non-profit radio on twitter to join the conversation with us there. As always, we take a break, and then when we return, it’s grow grass roots with michael o’brien, stay with me. You didn’t think that shooting getting dink, dink, dink, dink, you’re listening to the talking alternative network waiting to get in. Dahna good joined the metaphysical center of new jersey and the association for hyre. Awareness for two exciting events this fall live just minutes from new york city in pompton plains, new jersey, dr judith orloff will address her bestseller emotional freedom, and greg brayden will discuss his latest book, deep truth living on the edge. Are you ready for twelve twenty one twelve, save the dates. Judith orloff, october eighteenth and greg brady in november ninth and tenth. For early bird tickets, visit metaphysical center of newjersey dot order, or h a n j dot net. Hi, i’m donna, and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream are show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life. We’ll answer your questions on divorce, family, court, co, parenting, personal development, new relationships, blending families and more. Dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever. Join us every monday, starting september tenth at ten a m on talking alternative dot com. You’re listening to the talking alternative network. Welcome back to big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio where else you’re going to hear those kinds of ideas? Nowhere. Michael o’brien is my guest. He is the founder and principal of mob advocacy, a multi state government relations firm that focuses on helping small businesses and non-profits manage legislative and regulatory processes, he has over ten years of experience managing state and local government relations and political programmes. Michael has launched many national grassroots advocacy campaigns that have impacted legislation and policy at both the state and federal levels. Michael brian, welcome to the show. Thank you. Good afternoon, it’s. A good afternoon to you. I’m glad you’re with us. Well, let’s, let’s define grassroots advocacy. So we know everybody’s starting in the same place. Sure. I define grassroots advocacy as engaging regular people that the typical constituent in order to impact public policy or public opinion. Okay, go ahead. Is there more, uh, just to say that it varies from what’s considered direct lobbying, which is ah lot more heavily regulated and requires, uh, registration process with either the state federal or local government. Right. Okay. But it goes it. Could be that, but we’re going. We’re going to talk about the doing it. The grassroots with the with the average joe, the average right and the average jane. Also, jane is welcome to participate as well. Um all right. How does this, uh, grassroots advocacy? How can it help? Small charities? I think there’s three ways that, uh, grassroot dad? Because he helped out small charities. One, uh, i think grassroots advocacy is often essential to organizational missions. Uh, it’s. Hard to think of. Ah, oven issue out there. That’s not impacted by local, state or federal legislation or regulatory process. Uh, so it’s important for your organization to be involved. Second, it’s. A great way to engage volunteers and donors. Small amount profits are asking people to give money. Um, you know, off all the time, you know, four, five times a year in order to be successful. That has to be part of the process. But it is important to provide some different different ways for volunteers to get involved in different ways for them to have an impact other than giving money. And this is a great way to be okay. And this actually i know. You have another way, but this actually could lead to someone becoming a donor so they might come to your cause and sign a petition or do things that we’re going to talk about and then become a donor down the road absolutely small, small, just like small donors become big donors, small advocates become big donors and, you know, those top advocate said that organization’s looking for ok and even you know, that could become small donors because then small donors have become big donors, has become big donor it’s all part of a spectrum? Absolutely. Then big donors could continue to become grassroots advocates, but they wouldn’t go back to being small donors way. Hope not. No, no, that wouldn’t happen. Okay, and then what’s the other. What else is this important? The third way. It’s. A great way to find new supporters. Er, you know, for for volunteers, donors even those on the on the, uh whose responsibilities include fund-raising it’s sometimes hard to ask somebody who’s brand new to an organization to get money but it’s easy to say. Hey, can you spare five minutes in and send an email to your to your legislator? Can you spare five minutes and signed this petition it’s an easy ask. And once you get those people involved in your organization, you know, they have some kind of interest because they they took that step and got involved. And so it’s a good way to increase your your your database and gives opportunities to call the-whiny-donor further, i love that easy, easy entry point and then also can help new entrance introduce your cause to their friends as well, who who may very well be sympathetic. Absolutely cool. Okay, um, and so you’ve seen this make make a real change. I mean, this really can impact policy and funding in things. I mean, absolutely, i don’t i can’t think of a of a major advocacy campaign that that i’ve been involved with that didn’t have grassroots as as a key part of that, uh, lawmakers, they listened the lobbyists all day long, and they know there’s a bent out there, but when it when it hits home, when their constituents are calling in or sending emails saying, hey, you know, take a look at this that’s that’s when it really hits home, when when it’s people voting for them. Back home have an interest in it. Lawmakers take, uh, take a much closer look at the issue. They do ok, i’ve always you know, i’ve always wondered because i fill out petitions sometimes or send emails and make phone calls, and i just wondered if it really is making a difference. Sometimes you don’t get the feedback from the organization, which i maybe we’ll talk about, but that’s a downside, but but i just always wonder, you know, but you’re saying, yes, people good. What makers do? Listen, yeah, okay, okay, we have just a little less than a minute before before first break. So why don’t we just, um but you just introduce us to the idea of the way social media has helped create these grassroots campaigns to make sure that could be a whole show it and i know what you’re going, you’re going to squeeze it into thirty seconds, and then we’re gonna come back and talk about it more after a break. Ok, the internet. It has completely changed grassroot dad, because just by making making it easier one for organizations to reach their advocates and spread their message, but, uh, you know, making it far easier and cheaper for those advocates to reach out to there to there legislature, especially those in washington. I mean, if you’re in california, used to be a long distance call, uh, you have to go through the switchboard, you know, with the internet, it it’s an email on your getting directly, oftentimes, to stafford, take, who takes care of that issue. Okay, that was well said on, we have live listener love going out to california, a one e looks like a wani california live listener love going out there. Right now, we take a break, and when we return, michael brian stays with us. Talking alternative radio twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. 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Sure you’re neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio, dot com e every time i was a great place to visit for both entertainment and education listening. Tuesday nights nine to eleven it will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com we are back, and we’re talking about growing your grassroots with michael o’brien. I got some more live listener love. We got a couple of news out their new bern, north carolina knew palestine, indiana welcome and michael o’brien, i’m going to challenge you. If you’re going to use an example, you have to use one from a state where we have a live listener. So, so far, we’ve identified california, north carolina and indiana, and there are others, of course. So please confine your examples to those states. No problem. All right, that was one more time. California, indiana, north carolina. Alright, let’s, continue online. I’m sure there are sites that can help charities create a grassroots campaign. Yeah. There’s. A number of different sites. Uh, both free and, uh, pay sites that okay. That help you grow and manage your grassroots campaign. Uh, let’s. Let’s. Name sametz. Talk about some free ones. Sure. Justin. Detail some great, some good free ones. Uh, there’s a a new company. Fairly new company called pot woobox, which is a a great job with federal legislator. Popped like alternative father. Right? Pio pio. Gop video right now, if you go to pot. Woobox p ot vox there’ll be marijuana legalization advocacy pot box you can you can actually find information about marijuana legalization on pop fox is well, you can. All right. Also smoke a bone box. I’m sure okay, uh, pop fox. Yes, but it is a kind of a new grassroots tool. It measures public opinion. But how many letters going in for and against an issue it free for organizations and individuals, too, to sign up and to help kind of broadcast their message to other potential supporters. Uh, and just recently, the democratic caucus in the house and the senate announced that they’re giving the sentiment feet from pop box tto help, uh, help keep there, uh, caucus informed on public opinion on different issues. Okay. So just as an example of how, how much of an impact this makes you know when when lawmakers air using that direct public opinion data, you know, you know, every letter count, just like every vote counts in elections. Every letter counts in a grassroots campaign. What else you got? That’s free. Uh, bill track fifty and some light foundation and thomas help look at legislation that organizations might be interested. In okay. Agreement that was built. Track foundation and its satellite bill. Track fifty. Bill, check fifty. Pardon me, bill. Track fifty. Fifty dot com. Yes, the sunlight foundation. Some light foundation. Okay, again. And congress dot org’s, congress dot org’s. Oh, interesting. Are they affiliated with with our united states congress it’s affiliated with cq roll call? Actually, what is that? Congressional quarterly. Real congressional quarterly. What? You’re watching? We have jargon jail in tony martignetti non-profit radio, and i will throw you in there. Especially is somebody who’s. Ah, troublemaker. Sorry about that. That that’s, uh, that’s just the name that’s. How i’ve known that this is cq on then thomas dot lock, dot gov and those air great tools to research federal and state legislation. So you can have an idea of what issues you want to take? Uh, take action on. And then, um, i don’t know what of a good free state local advocacy piece, but i know there that there are some in development, so hopefully and they in the coming months, we might have a good one coming. Okay, i’ll tell you why our audience is small and midsize charity. So we’re going to stick with the free sites. And if people want to find the pay sites, i’m sure they can do that. We’re going to stick with talking about the free ones. So let’s, stay online for a little while. What? I mean, you could you could build your own cause site, right? I mean, it’s it’s virtually cost less to put up a website. Correct? Uh, okay. And what should you be doing on that website when you put up your yurt grassroots cause site of the top things you know, make sure your issue is defined in ways that the everyday voter or everyday legislature legislator can understand. Uh, people want to think that our elected officials know a lot about every issue. Uh, that’s just simply not true. They don’t have the time, uh, or the capacity to know everything about your issue. So keep the language simple. Umm, you know, make sure it’s in terms that that an everyday person can understand. Ok, i try to use my grandmother tests. You know, my grandmother can understand it that i’m doing the right thing. Okay? I’m going to stay away from that. I like grandmothers. I don’t have mine with me, but i’m just going to let that go. Listeners may be disappointed, but you can come up with your own retort to michael’s. Grandfather, grandmother, test on why it’s a grandmother test? Not a grandfather test. Okay, what else? What? We should be capturing emails. I’m sure. Right. What else should be doing on this site? Yes, a way for people to sign up for your information. Uh, and, you know, a simple email collection or ah, form where they can add in additional information so you can match them, uh, with their legislator, uh, is important depending on the size of your advocacy campaign. Uh, e mails could be fine. You know, you might want that additional form information. It doesn’t take that much longer for somebody that fill it out. I don’t think it’s a huge deterrent out there, okay. And, you know, third, uh, you know, provide opportunities for your supporters to spread the word. You know what? Twitter with linked in with facebook, you know, just having the send this to three of your friends, you know, using using social media and and that, uh, you know, social media to help grow your your grassroots campaign, those are the three essential pieces, okay? And i see i see that often when i’m asked to sign something on dh then i do it, then i get something back it’s usually from move on dot or ge i get something back saying thank you. Now, please share this and they have buttons to share it on twitter, sharing on facebook, et cetera. Right then, then, validation process and, uh, you know, i know a lot of fund-raising cos there now, you know, kind of using that validation process as well, you know? But, you know, the validation process really helps grow your grassroots process, the validation process being what? Thank you that i’m referring to the they having tony send is sending no doubt, teo friends saying, hey, you know, i support this i believe in this, you know, take a look at it. You know that validation is is key to growing your your your grassroot that base. Okay, okay. Now, if you so if you fertilize your grassroots on dh use lots of, i guess use lots of weed, b gon and adequate fertiliser. Then the grass is going to grow. And you can have these things called grass tops, what are grass tops, grass tops or the kind of the super advocates? So there there’s two categories that i put people in the people who are who are the most passionate, most vocal on your on your issue? Uh, they’re the people who answer every email respond are contacting their legislature legislator hyre uh, they’re important because they’re out there, they’re promoting and and you want to keep an eye on them because you don’t want them to over promoting, go overboard. You want him to stay on message. But, you know, the passion is there. They’re easy to motivate. Yes. The second is the grassroot supporter who’s who’s connected, who lives down the street from their state legislator. Uh, who’s. You know, brother, in law’s, the mayor, you know, those people who have who have personal connections to legislators and the’s air the grass tops the’s the grass tops these these are the grass tops. So you have your passionate, passionate, always their advocates. Then you have the people, uh, who have some real access that your general, uh, general constituents don’t have. Okay, when you marry those two and put them out there, you have a very powerful combination hyre that can hit people in ways that your traditional grassroots doesn’t always said you might not hit the right legislator every time with your grassroots database, but with your grass tops, you might be ableto sneak peek in somewhere where you didn’t necessarily have access reached before. All right? Michael o’brien is the founder and principal of mob advocacy, and we’re talking about growing your grassroots and you’ll find his block at mob hyphen advocacy dot black spot dot com were a little more live listener love going out foreign now tokyo, japan welcome pens burghdoff, germany welcome. You’re going to want to hang out because i’m gonna be speaking german later on. I promise you. I’m speaking german later on. Hang on their pens. Berg, seoul, korea, vienna, austria. Welcome, welcome. Welcome, michael. How do we engage these grass tops differently than we do the grassroots? Uh, well, first of all, they just like, just like your major donors, they do take a little extra cultivation. Um, you have to do that. Prospect research on your grassroots database? Yeah. People don’t always think about it. You know the process. To cultivate a grassroots said forget is exactly the same as the process to cultivate a funder and a major donor. You got to do the prospect research. You gotta do your homework. It’s you know, it’s it’s not always easy, you know, sometimes it starts by you catch an address or you’ll catch a name. And, you know, i wonder if this person knows and, you know, you connect some of the dots, uh, and it takes, you know, the government relations person of the grassroots person or even the executive director reaching out. Say, hey, you know, i saw that you have an interest on this issue. Can i talk to you about it? And, you know, you you start that discussion process and find out, you know, how interested are they? How connected are they? Um and then, you know, just like with the major donor, you know, you make that ask, hey, can you help us? You know, beyond just that five minute weather and oftentimes, if if, if they’re connected and already have an interest in your organization, you know that it’s still an easier asked that then asking for money? Oftentimes i’m going anyway. How about getting other groups involved with you to help you? Other charities? Perhaps? Sure. Coalition work, i think is is important. Individual charity’s only have so many, so many people on the database lists, they only have so many reach, whether you know, whether that numbers, whether geographic area, you know, whether that’s, you know, pinned down by the the, uh, the scope of the mission reaching out to other organizations who do similar work or, you know, maybe completely different work, uh, but still having an interest in the end outcome of of your issue, and i want to make the point that those coalition partners could even be corporate, right? Absolutely. I just think that something really interesting at a local station here where banks had allied with charities because they both had an interesting in preventing hydraulic fracturing that process of releasing gas from the from the crust in shale of the earth because the banks lose mortgage revenue when property values decline, and that happens around hydraulic fracking sites. So so companies had allied with charities. It certainly does. And, you know, even even when they when corporations don’t have a a personal stake, there’s a lot of a lot of corporate responsibility out there. Ah, latto corporations are getting involved in their communities and, you know, when you get those corporations involved, they can help fund from of that grassroots advocacy work and help you no help with the promotion. And, you know, grassroots advocacy is is a generally a low cost, um, product, but, you know, every every little bit is a resource drain on a small non-profit so corporate partners out there can can help with that funding on help, you know, help raise resource is help, you know, provide validation. You do all of those things? Yeah, all right, so just the fact that it doesn’t have to be another non-profit could be corporate, i imagine now, a little quickly because we only have a few minutes left their sights that could help you find coalition partners. Um, you know yes, yes, you know, pop box will will list organizations that are supporting, supporting or opposing, uh, legislation and certainly that’s. A key indicator. You find legislation that you’re interested in, you can look at supporters and the opposition. Okay, pick your side and you pick your team, so to speak. Uh, are there other sites? Uh, you know, not that i know. Okay, i think congress dot orden might, but i’m not. I’m not okay, but and then you could also use too traditional social media, right? Linked in facebook searches? Absolutely. The traditional social media. Uh, find out who is talking about your issue. Um, you know, it’s it’s much easier to research issue advocacy. Now that never given, given the amount people are talking about and the interest in it. Michael, what is it about this work that really moves you? And why do you why do you love this? You know, it, uh, i had always wanted to work, uh, with the non profit in the nonprofit sector. Uh, you know, i think part of it was growing up in a strong catholic family coming back. I always wanted to give back, um, but i also had a passion for advocacy and and politics and government and, you know, helping non-profits to make the impact is is really what drives me. You know, i’ve worked worked for and with several non-profit organizations, you know, doing health care, social justice, education on dh loved it every day. You know i often i feel you know, it’s been a long time since since i’ve actually worked. Uh, you know, i just love my work so much, you know, it’s like i don’t even have a real job. Alright, dahna co-branding grassroots can change the world. Grassroots can change the world. You know, it’s uh, you know, one person at a time. All right, michael brian, founder and principal of mob advocacy. You’ll find his blah but his blogged as you’ll find his, you’ll find him blah, bing at no that’s. Not true. Blogging at mob hyphen advocacy dot black spot dot com. Michael, thank you very much for being on. Thank you for having me. It was great great talking to you. I’m glad you got jordan. Thank you has been my pleasure. Now we take a break, and when we return, we got a little more live listener love going out and then tony’s take two and then scott koegler with divine devices. Stay with me. Talking alternative radio twenty four hours a day. Joined the metaphysical center of new jersey and the association for hyre. Awareness for two exciting events this fall live just minutes from new york city. In pompton plains, new jersey, dr judith orloff will address her bestseller, emotional freedom, and greg brady will discuss his latest book, deep truth living on the edge. Are you ready for twelve twenty one twelve? Save the dates. Judith orloff, october eighteenth and greg brady in november ninth and tenth. For early bird tickets, visit metaphysical center of newjersey dot, or or a h a n j dot net. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Snusz you’re listening to the talking alternative network. Duitz durney lively conversation. Top trends. Sound advice, that’s, tony martignetti non-profit radio. And i’m ken berger from charity navigator. Welcome back. We’ve got more live listener love going out. Lutherville, timonium, maryland that’s a heck of a town you got there. Lutherville, timonium in maryland, rest in virginia and quebec city in the province of quebec, canada. Welcome, welcome, everyone. Time for tony’s take to my block this week. I’m asking for your help and to show my gratitude, i will give you a free copy of my book. I have a three minute survey on charity registration, which is the requirements in every state and district of columbia that charities register with the authorities in every state where they are soliciting donations. And i wrote a book on this. Oh, and i happen to have the title of the book right here. What is it? What a coincidence. My book is called charity registration state by state guidelines for compliance, and it sells for as much as two hundred ninety nine dollars, depending on the size of your charity. But if you take this short survey, you can claim a free download of the book. You’re your input. Is is that important to me and there’s? A link to the survey on my blogged the post is called helped me out and get my book for free. My blog’s is that tony martignetti dot com? Well, treyz is expected to be, and so if you take the survey, you’ll get get a free book that is tony’s take two for friday, august seventeenth, the thirty fifth show of two thousand twelve. We had a listener joined since the last live listener love, and so before i bring scott in, i want to say hello to serbia. Hello, serbia. Scott koegler how are you? I’m good tony, how you doing? Great, you’re not survey. Are you serbia? No, no, i don’t think so. No, we have taken a wrong turn. We travelling to south carolina today, so but i think when you’re in the carolina, you’re in south carolina. Scott koegler of course, our regular tech contributor and the editor of non-profit technology news, which you will find that end p tech news dot com and this month we’re talking about devices, scott there’s, tablets, there’s, laptops, desktops, handhelds how do we figure out what the heck is good for us? Yeah, kind of never ending, isn’t it? They used to be a pretty straight decision between desktops and laptops and that for real work. Those air still kind of the main options. But today, you know, you get, uh, tablets and bones everywhere from three and a half inches, ten point one inches on size, and pretty much they’ll do all the same thing. But also pretty much all that same thing is is usually less then, you know, real work. Another one generally don’t have keyboards and those kind of things so let’s kind of segment into those two categories. First foryou, portable before you, scott. Before you do that, i want to point out we know that you are the tech contributor because you don’t just say screen size up to ten inches. You say up to ten point one that extra tenth of an inch makes a difference. We gotta be precise. This is technology was the record demands precision. And scott is the man who delivers it. Okay, i’m sorry. That’s. Any inane interruption? Go ahead. That’s. Right. Um, so again, in the form of unity passes on the kind of work i need to do obviously gonna be sitting in the office. You can use either. And that that decision based you haven’t called back. Scott scott scott, stop for a minute. I’ll tell you what, you’re cutting out kind of badly. Give us a call back on the same number, but eight. One, eight, three, right. You know the number, but use eighty one, eighty three. Okay. And while scott is calling back, i’ve got some more live listener love. Hopefully he, uh he taps quickly on those on the phone. Who else you got? Pittsburgh. Oh, i mentioned pittsburgh, germany. Okay. Um, new york city, new york, new york. Excellent. Finally, somebody from new york. How come nobody from new jersey? Where is my mother? My mother and father are not listening to this show right now. Unless they’re in lutherville. Timonium, maryland. But i don’t think that’s them. I believe my mother and father are not listening. And ah, this week, is there my mom’s birthday and their anniversary? And i’m going out there, and they’re not listening to the show. You believe that? I mean, i may not go. I mean, go, go. We got scott back. Excellent. Scott, i don’t hear him. We have scott in the system. Scott oh, dial. Tone that never sounds good. Do i have to start and punishing my mother again? There he is. There he is. Okay, yeah, i’d rather talk to scott than admonish my mother. I’ll do that over the weekend. Okay, you’re going to break down our devices for us into two categories? I believe right. Let’s start with just desktop laptop as one category. And having said that, both of those generally well, i think, almost always have keyboards and keyboard is really key to the kind of things that people generally call work in an office or latto build it, you know, involves writing text using the keyboard for american trees and things like that and those air really much more suited to that kind of work than our tablets and cell phones and those kind of things. So the soft virtual keyboards that appear on tablets and phones were pretty well, but if you really need to get a lot done, you’re better off just having a keyboard on your hands. Uh, just, you know, more accurate. Better sure, sure. So it really depends on what you’re what you’re you’re functions are what you were like. What your goals. Are for the hardware, right? Exactly. Exactly. So let’s, just talk about the difference in key in, uh, laptops and desktops. One of the key difference of differences. There is the price. So the best tops are generally less expensive than laptops for a similar amount of power. Just because all the miniaturization that is required to make a laptop cost extra money. Okay, i was wondered why the bigger one is less generally. Yeah. Okay. Yeah, yeah, because, you know, they don’t care about the size. They’re just, you know, stuff all this stuff and then stick it on the floor. So, uh, so that’s kind of one way to do that. So if you got b b funds and you don’t need the larger screen that’s also available generally with a desktop, then you might want to opt for laptop because obviously it’s it’s portable, and you can take it with you. If you’re not always working at your desk, you can move it. Otherwise other places taken home, take it on a on an event or something like that. So there’s a difference there, of course. Sure. Um what what else? Well, what about software availability? Well, software is always a key and a lot of software, especially non-profit kind of things are going to run on generally windows windows operating systems, so that may even exclude using a mad uh, you need to really check your your software course. If you’re using a cloud based application, then you, khun pretty much use any kind of operating system doesn’t matter whether it’s windows or or mac or even it’s kind of lennox operating system very well. You make a very good point about what what platforms are supported by funk by applications that are important to you, there’s one that i using planned giving that does not support the apple os. So i have to have a programme called parallels on my apple computer to run windows just for that one program, but it is essential, right? Right, see that sometimes will dictate what you’ve done, and of course, once you’ve done that, not only have you spent more of your apple computer, but you spent more for the parallels, right? Exactly. So now you you know you really enough there, so you really need to decide what’s most important to you, and i kind of touched. On one of the reasons for getting a laptop and that is the portability, and so now we start to talk about, okay, what kind of jobs are you going to use that require portability? Uh, one that i think i said was that he’s going to an event on a laptop is good if you’re going to have a table inside you, but if you’re going to be wandering around the event and you want to interact with people, take pictures, maybe dio email sign ups for your newsletters, those kind of things, uh, a tablet is probably the perfect device for that kind of thing, a smartphone, probably a little bit less than perfect, although you can certainly do those things, but again, you get smaller keyboard, you know much a little bit more difficult to use quickly, okay? And there’s so many tablets out there. Besides, the ipad is the google nexus and the microsoft surface. Samsung has one, i think the galaxy i mean there’s so many tablets, yeah, there’s a huge variety, in fact, buy-in while apples still dominates with the ipad, i just survey that the android operating system, which is what’s used in pretty much every town would accept apple and been in windows tablet, so andrew, it is outselling apple on a poor unit basis, so it just kind of interesting. Yeah, yeah. So i know it doesn’t say if any better or worse generally means it’s less expensive devices, they’re less expensive. Okay, um, but at the same time, i’ve heard from a lot of people that it’s the application that counts, you know, if you can get to the internet and you can access the functions that you need, it really doesn’t matter so dahna look at your budget, see what it is that you need those the system that you’re looking at, support the function you need and within your budget, and then go ahead and buy it, you know, they pretty much all work okay and the features on not necessarily just sticking with tablets, but just across all of them. I was looking i was when i was researching our segment on dh i actually do research, i know it doesn’t sound like it, but actually do research for the show and prepare the show. I found something the iphone headphones, you know, the white headphones that you get, and they have a little tiny panel on them built into the built into the wire and there’s ten i found a site that there are an article had ten different things that you could do with that little with that little panel like you could if you tap the middle of it two times that’s to pick up a phone call, for instance, or, like, tap it once and that’ll put a put a phone call through tio to voicemail. When you’re getting if you’re getting a call while you’re listening in to skip a song, you do a triple tap or what? It’s incredible just on this tiny little skinny panel the features on that are available, right there’s? One more hidden one if you stand on your head and you stick it dunaj it’ll actually call your mother, okay? I don’t really appreciate sarcasm on this show. I play things pretty straight pretty close to the vest. Now. Watch, watch. You know, sarcasm is a very dangerous thing. Uh, but you know that point there’s there are many features on many systems, computers and even software, and the rule of thumb is eighty twenty just like, you know, all the eighty twenty rules where eighty percent of the people used twenty percent of the function, yeah, just like you have an iphone, right? I do have that i do, and you’d never do those things. No, i didn’t know that i could ignore it incoming call, buy long pressing the center button twice or so you know, i just i just usually hang up on it, but, you know, you could do that. Yes, i’ve noticed, okay, so what? We’re going to take a break. So when you were little chuckle mode here we’ll take a break, but i want to send more live listener love it’s, it’s pouring in san angelo, texas, san diego, california, rockville center, new york. Welcome, welcome, welcome. We’re talking to scott koegler, the regular regular tech contributor about divine devices were going to keep talking about that subject. Maybe not with scott koegler might hang up on him after this break. Talking dot com. Hi, this is nancy taito from speaks band radio speaks been radio is an exploration of the world of communication, how it happens in how to make it better because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought join me mondays at two p m and get all your communications questions answered on speaks been radio. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. 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Welcome back, scott kapin did you hang up on us? I am still here. Okay, dear chagrin. Damn. Not yet. All right, now, all these features and all there’s a pact with the stuff that most people don’t use, you have to you have to wonder about what your employees are capable of learning. Well, exactly. And and how much do you want them to learn? How much extra time do you want to put in on finding out things that they may never use? Uh, there’s a big difference between buying a computer to operate your business and one for your personal life. I generally try to minimize the expense and the feature set of business computers because typically, you know, i’ve been unemployed. I need them to do three things. Four, maybe five, generally, not twenty. And if i say i’m buying something for myself on much more liberal in terms of the kinds of features and even the amount of money that i’m gonna want to spend interesting that’s an important distinction. Yeah, you don’t want to be thinking about you don’t want to be making that crossover. Yeah, this is this is for other people to be using to be efficient in your business exactly, and also in terms of employees abilities there, maybe training costs, but actually be hard costs not only in time, but but if, if the saw if the hardware is very different, i mean, you could end up having to pay somebody like the network it altogether, and then to train employees to operate the network and then as well as operate the devices exactly you want to make. It is standardized, as you can within the organization, so that one person could get up and walk in, walk to another computer and do the same job and not have to relearn. You know where the tabs on where the keyboard durney that’s one of the things that happens between pieces and max, although it’s it’s less it’s less of an issue anymore. But, you know, the key and the maki kind of get confusing sometimes for people that try to make that transition, even though the actual applications may run exactly the thing. Yeah, yeah, i see that because my my office computing, his apple and all my clients use windows and i do a lot of work in my client’s offices, right. So i have special challenges anyway. But talk about that’s different show. Okay, there are you have some ideas for sites where we can find reviews. I love reading user reviews. I love that that the web enables that. Well, there’s two things that i would recommend one is just a scene at dot com, which is not really user reviews, but they are there. I’m not going to say that professionally generated reviews, they’re actually automatically generated reviews, so they’re standardized. How they do that automatically is a whole other topic. Fascinating. I used i used that scene. That site, those air not well, there you are, right. I knew they weren’t user reviews, but there isn’t a live person writing these things. Generally, not somebody looks at, um uh, really? Uh, yeah, they are actually generated by automated system. Okay, they pull your pretty well, um, i’m not sure right now they do a good job, but the other is just, uh, just do a search online for a review of this type in review. And then in the name of the product that you’re looking for. And course, the good part about that is that you will get a just a huge list of possible reviews. The bad part is that, uh, most of them will be completely bogus and badly written. You never really know. Yeah, right now does, like amazon dot com. And you could you could go to amazon and read reviews, but not necessarily buy the product from amazon. Do that. Do you know if they do, you have to be legitimate user to review a product on amazon. Do you know you have to? You have to register on amazon, but you don’t actually have to have purchased the product. Okay, so that kind of, you know, in-kind negates some of the reliability hoexter tenses suggest that the credibility is not as high as it ought to be. Okay, right. Okay. But there are lots of consider. Well, there’s consumer reports. Yes. Yes. There are some, uh, some reliable reporting, you know, agencies, they used to be quite a quite a few more. In fact, i used to do computer and software reviews. Yeah, when i was doing, you know, muchmore freelance writing. Um, but, uh, those reviews have have gone away in favor of user reviews, you know? Personally, i don’t think they’re quite reliable is my own my own wonderful ladies? Yeah, well, i can tell you and there’s probably a reason you’re not in that business any longer. Exactly. Yeah. All right. But now, you know, consumer reports, i subscribe to them for a year. I think i think it’s thirty dollars for a year and you can access all their online. Not not to the written subscription, but for the online. I mean, i go to them when i’m going to spend, i don’t know, like more than a couple hundred dollars on something i go to consumer reports their objective. They don’t have advertising. They don’t take advertising dollars. Yeah, so all right. We have just another minute. A half or so before break before we wrap up. Scott, what else do you want? What else did i keep you from saying? I think really the most important issue is, you know, people always asked, you know, help me buy a computer and i pretty much always start out with what’s your budget. Because it’s pretty easy to start looking. And then, you know, feature creep sets in and know what’s another fifty dollars. Here, what’s another hundred years there, and all of a sudden, you know that six hundred dollars desktop computer that would actually do a wonderful job for you terms into a you know, fifteen hundred dollar laptop with, you know who knows what kinds of extra features agree. Okay, same thing is renovating. Same thing is renovating your bathroom. Your kitchen? Yes. Yes, exactly. Don’t you don’t need the stainless steel pulls on the kitchen drawers. When? When grass will do just fine. Right? Alright, tigress. Okay. Excellent. Scott. Good time today. Thank you very much. Thanks for being on. Scott koegler, the editor of non-profit technology news. Which you’ll find it n p tech news. Dot com. Thanks very much, scott. Figure. Thank you. More live listener love joining us boring oregon alcohol in california. I used to go to i want to alcohol in. Once i spent two weeks in alcohol and kelowna, british columbia, canada. That’s two two different provinces. Also, quebec represented outstanding. I want to thank scott koegler, of course, and also michael o’brien for being on the show today. Next week, campaign volunteers rich foss is the author of green light fund-raising we’ll talk about recruiting the best volunteers for your campaign, and jean takagi and emily chan are legal contributors returned with law wisdom from san francisco, have you checked out? Are linked in group odds are you have not because there’s over a thousand listeners and there are not a thousand members of the lincoln group so ajar you have not been there, but you ought to be. Also, i host a podcast for the chronicle of philanthropy. It is called fund-raising fundamentals it’s, a ten minute monthly podcast devoted only to fund-raising though i have a summer siri’s on grant seeking the latest is relationship building with foundation program officers and the first two in the siri’s were researching foundations and writing winning proposals like this show it’s always experts whose brains on picking for your benefit. It’s called fund-raising fundamentals it’s on the conical website chronicle of philanthropy and it’s also on itunes, continuing to wish you good luck the way performers do around the world because i feel like doing it. I don’t know it’s, just fun last week, you may recall, was from german, the german orthopedic surgeons house owned buy-in bro, because they wanted you to break. Your neck and your leg. Those the germans this week from australia, chuck us. I’m wishing you chalk us because in the early nineteen hundreds, chicken was a special meal and most shows paid performers fees based on how many people were in the audience. So a full house meant that the performers would be able to afford chicken after the show, and one former one performer would peek out of the curtain. And if it was a full house, they would tell the troupe, chalk us, which is the slang for chicken and now it’s used by australian entertainers before a show as a good wish for a successful turnout. So i’m wishing you focus. Our creative producer is claire meyerhoff. Janice taylor is our line producer and also my language instructor from germany and australia and others. The show’s social media is by regina walton of organic social media on the remote producer of tony martignetti non-profit radio is john federico of the new rules i very much hope you will be with me next week. That would be the twenty fourth of august friday two thousand twelve one two two p m eastern on talking alternative broadcasting which is always at talking alternative dot com. Hyre co-branding dick dick tooting. Getting ding, ding, ding, ding. You’re listening to the talking, alternate network waiting to get in. Cubine hi, this is nancy taito from speaks been radio speaks been radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. Are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping conscious people be better business people. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. Hyre this is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment, be more effective be happier and make more money. Improving communications. That’s. The answer. Talking.