Tag Archives: tracking

451: Inconceivable: That Metric Does Not Mean What You Think It Means & Google Analytics and Google Optimize – Tony Martignetti Nonprofit Radio

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This week: 

Inconceivable: That Metric Does Not Mean What You Think It Means 
Take a fresh look at fundraising metrics with Kirk Schmidt and Wes Moon. Kirk is with STARS and Wes is from Wisely. (Recorded at 19NTC)

Google Analytics & Google Optimize 
Learn terminology and best practices for these applications. Should you trust your data? Which reports do you need? What about testing and optimizing? We cover it all with another 19NTC panel: Colleen Campbell from Firefly Partners and Jeannē McCabe at the Center for Reproductive Rights. 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:02:59 — 57.9MB) | Embed

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438: Google Ad Grants & The 2019 Digital Outlook Report – Tony Martignetti Nonprofit Radio

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This week 

Google Ad Grants
Our 19NTC panel—including the head of Google Ad Grants—will improve the quality of your Google Ads campaigns and get your website, Google Analytics and Google Ads working together. They share lots of valuable resources. They are Michael Rasko from Rasko Digital Marketing; Jason King, certified Ad Grants professional; and, Michelle Hurtado from Google.

The 2019 Digital Outlook Report
This 19NTC panel, Elena Francis, Charly Jarrett and Jennifer Jones Ingram, helps you get better at P2P, Facebook, team cross-training and adapting tech to your mission. Elena and Charly are with hjc and Jennifer is at Care2.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:04:04 — 58.9MB) | Embed

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425: Financial Fraud – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2This week:

Financial Fraud
It can happen in your org. How do you prevent it? What are the red flags that reveal it? What do you do when you discover it? Who are the likely perps? Tiffany Couch is a forensic accountant and CEO of Acuity Forensics.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:00:51 — 56.0MB) | Embed

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383: Financial Management Software – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Karen Graham, executive director of Idealware, and Andy Wolber, technology consultant to nonprofits.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 1:01:27 — 56.5MB) | Embed

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287: Secrets of Google Analytics & What’s Permissible Advocacy – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Devon Smith, co-founder of Measure Creative & Julia Robinson, manager of communications at Business for Social Responsibility. 

Also, Gene Takagi, our legal contributor and principal of the Nonprofit & Exempt Organizations Law Group.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 57:51 — 53.2MB) | Embed

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