509: SEO For Your Fundraising Campaign & Rebrand Vs. Refresh – Tony Martignetti Nonprofit Radio

Posted on October 9, 2020 by Nonprofit Radio

This Week:

SEO For Your Fundraising Campaign
Our 20NTC panel helps you build your online community and increase engagement with 3 SEO strategies: keywords research; competitor analysis; and, content writing. They’re Michelle Frechette and Amanda Gorman, both from GiveWP.

Rebrand Vs. Refresh
Which is better for you, rebranding or refreshing your brand? Our final 20NTC panel helps you choose, then shares the case study of Byte Back and reveals strategies for getting the buy-in you’ll need for success. They’re Yvette Scorse and Christopher Wallace from Byte Back; Taylor Shanklin at Firefly Partners; and, Serrie Fung, founder of Zest.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 48:34 — 44.7MB) | Embed

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443: Giving Tuesday 2019 Part I & Candid – Tony Martignetti Nonprofit Radio

Posted on June 17, 2019 by Nonprofit Radio

This week:

Giving Tuesday 2019 Part 1
It’s time to start your prep for this rapidly growing giving day, this year on December 3rd. Asha Curran, CEO of Giving Tuesday, gets you started.

Candid
GuideStar and The Foundation Center have merged to form Candid. Their respective former CEOs are with me to explain what it means for your nonprofit. They’re Jacob Harold and Brad Smith, Candid’s CEO.

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 1:01:25 — 56.5MB) | Embed

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438: Google Ad Grants & The 2019 Digital Outlook Report – Tony Martignetti Nonprofit Radio

Posted on May 10, 2019 by Nonprofit Radio

This week

Google Ad Grants
Our 19NTC panel—including the head of Google Ad Grants—will improve the quality of your Google Ads campaigns and get your website, Google Analytics and Google Ads working together. They share lots of valuable resources. They are Michael Rasko from Rasko Digital Marketing; Jason King, certified Ad Grants professional; and, Michelle Hurtado from Google.

The 2019 Digital Outlook Report
This 19NTC panel, Elena Francis, Charly Jarrett and Jennifer Jones Ingram, helps you get better at P2P, Facebook, team cross-training and adapting tech to your mission. Elena and Charly are with hjc and Jennifer is at Care2.

There’s more at tonymartignetti.com