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451: Inconceivable: That Metric Does Not Mean What You Think It Means & Google Analytics and Google Optimize – Tony Martignetti Nonprofit Radio

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This week: 

Inconceivable: That Metric Does Not Mean What You Think It Means 
Take a fresh look at fundraising metrics with Kirk Schmidt and Wes Moon. Kirk is with STARS and Wes is from Wisely. (Recorded at 19NTC)

Google Analytics & Google Optimize 
Learn terminology and best practices for these applications. Should you trust your data? Which reports do you need? What about testing and optimizing? We cover it all with another 19NTC panel: Colleen Campbell from Firefly Partners and Jeannē McCabe at the Center for Reproductive Rights. 

There’s more at tonymartignetti.com 

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379: Your Messaging Campaigns & Are You Cheating At Social? – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Michael Sabat, founder of @mssg.

Also, Amy Sample Ward, our social media contributor, CEO of NTEN, Nonprofit Technology Network and co-author of the book “Social Change Anytime Everywhere.”

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 59:26 — 54.7MB) | Embed

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