This week:
John Haydon Tribute
A well respected and widely known digital fundraising expert with a willing smile, John Haydon died at 53 in February, after a 26-month fight against a rare cancer. He was twice a guest on Nonprofit Radio. He shares his spoken wisdom with us one last time.
His final written wisdom is in his posthumously published book, “Donor CARE.”
There’s more at tonymartignetti.com
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This week:
Inconceivable: That Metric Does Not Mean What You Think It Means
Take a fresh look at fundraising metrics with Kirk Schmidt and Wes Moon. Kirk is with STARS and Wes is from Wisely. (Recorded at 19NTC)
Google Analytics & Google Optimize
Learn terminology and best practices for these applications. Should you trust your data? Which reports do you need? What about testing and optimizing? We cover it all with another 19NTC panel: Colleen Campbell from Firefly Partners and Jeannē McCabe at the Center for Reproductive Rights.
There’s more at tonymartignetti.com
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Tony’s guests this week:
Jessica Williams, consultant; Jenna Cerruti, account manager at Prichard Communications; and Emma Chadband, online outreach associate at PAI.
Also, Amy Sample Ward, our social media contributor, CEO of NTEN and co-author of “Social Change Anytime Everywhere.”
There’s more at tonymartignetti.com
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