This Week:
A Different Take On Donor Retention
Most donor retention research is on process. Like, get your acknowledgment letters out within 24 hours. Kerry Hecht’s research takes a fresh look at how to keep folks with you. She shares her thinking on getting people to donate time (volunteering), and donating through purchases. Kerry is CEO of 10k Humans.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 55:43 — 38.7MB) | Embed
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This Week:
Zombie Loyalists
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. Peter’s book isn’t new, but his strategies and tactics are timeless. This originally aired 12/19/14.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 54:01 — 37.4MB) | Embed
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This Week:
Sustainable Fundraising
Larry Johnson is author of the book, “The Eight Principles of Sustainable Fundraising.” He walks us through several of them, including “Donors are the Drivers™,” “Leadership Leads™” and “Divide & Grow™.”
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:02:37 — 57.6MB) | Embed
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This Week:
Zombie Loyalists
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. This is our annual rebroadcast of a show with very smart ideas for you to think about over the holidays. It originally aired 12/19/14.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 53:17 — 49.0MB) | Embed
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This Week:
Risk Management II
Gene Takagi returns to complete our coverage of the risks lurking in your employee relations; facilities; events; and vehicles. Also, what to do to keep those risks at a minimum, so incidents don’t hurt your nonprofit. Gene is our legal contributor and principal at NEO, the Nonprofit & Exempt Organizations Law Group. (Part I was on October 4th.)
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 56:04 — 51.6MB) | Embed
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This Week:
Next Year’s Plan For Your Year-End Donors
We’re in the 4th quarter and you’re expecting a lot of fundraising revenue. You want those donors with you next year and beyond. Poonam Prasad has the strategies to make that happen. She’s president of Prasad Consulting & Research.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 49:35 — 45.6MB) | Embed
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This Week:
Virtual Events
Evan Briggs and Gwenn Cagann share their lessons from 25 virtual galas, which include takeaways for your next hybrid event. They’re both with Wingo NYC.
Design For Non-Designers
Wrapping up our 21NTC coverage, it’s a crash course in good design, covering fundamentals like color, type and hierarchy. Step outside your comfort zone with Josh Riman and Mike Yamagata, both from Great Believer.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 55:50 — 51.4MB) | Embed
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This Week:
Your Fun Volunteer Program
As our 21NTC coverage continues, Liza Dyer and Corina Sadler share their stories of transforming volunteering from in-person to off-site. Then they share their lessons. Liza is at Multnomah County Library and Corina is with Volunteers in Plano.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 27:32 — 25.5MB) | Embed
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This Week:
Relationships With Funders
There’s too much transactionalism and not enough relationship building between nonprofits and their institutional funders. Are you a transactionalist? Do you want to walk toward the light of relationship fundraising with foundations and corporations? Shavonn Richardson can show you the path. She’s CEO of Think and Ink Grant Consulting.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 41:44 — 38.5MB) | Embed
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This Week:
Zombie Loyalists
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. This is our annual rebroadcast of a show with very smart ideas for you to think about over the holidays. It originally aired December 19, 2014.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 55:25 — 51.0MB) | Embed
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